Facebook Ads Targeting

  • 4.7 (246 Reviews)
$36 Buy Course Free Preview
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

Facebook Ads Targeting

  • 4.7 (246 Reviews)
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will showcase your new expertise on your profile page after completing the course. Cool, right?.

Course Syllabus

Chapter 1

WHY Targeting is So Key

  • Introduction (2:07)
  • 1. Getting Started (1:31) Free
  • 2. Ad Breakdown 50% Content, 50% Targeting (3:13)
  • 3. Scaling Limitations: You're Always Limited by Audience or Budget (2:05)
  • Quiz - WHY Targeting is So Key
Chapter 2

Custom Audiences

  • 4. Deep Dive into the 11 Types of Custom Audiences (30:55)
  • 5. Timeframe Breakdown (2:52)
  • 6. Naming Convention for Custom Audiences (4:42)
  • 7. Best Audience Sets to Start With (2:32)
  • 8. Using Event Audiences to Automate Lists (3:08)
  • Quiz - Custom Audiences
Chapter 3

Lookalike Audiences

  • 9. What is a Lookalike Audience? (9:25)
  • 10. Which Custom Audiences Create the Best Lookalike Audiences (2:27)
  • 11. Strategy for Lookalike % (2:49)
  • 12. Naming Convention for Lookalike Audiences (4:55)
  • Quiz - Lookalike Audiences
Chapter 4

Saved Audiences

  • 13. Demographics, Psychographics and Behaviors (13:36)
  • 14. Narrowing and Excluding (7:06)
  • 15. Geo Breakdown (4:12)
  • 16. Using Connections (5:08)
  • 17. Combo Audiences (4:29)
  • 18. Audience Sizing (5:00)
  • 19. Naming Convention for Saved Audiences (5:55)
  • Quiz - Saved Audiences
Chapter 5

Ad Implementation for Freelancers

  • 20. Get ROI for Your Clients (8:54)
  • 21. Scaling: The 3 Ways to Grow a Custom Audience (2:19)
  • 22. Avoid Audience Burnout (5:33)
  • 23. Expanding a Lookalike or Saved Audience (3:32)
  • 24. Split Testing Audiences (5:19)
  • 25. Determining When an Audience is Not Performing (10:45)
  • Quiz - Ad Implementation for Freelancers
Chapter 6


  • Wrap-up (1:55)
  • Templates to download
Chapter 7

Final Quiz

  • Final Quiz

Course Description

  • play 27 Videos
  • time 2.6 Hours

Every ad is 50% content and 50% targeting. If content is king, then targeting is queen. Learn how to improve ad performance and scale your Facebook campaigns in this targeting course. This course is suitable for all levels, whether you're a complete beginner or want to polish up your Facebook targeting skills.

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246 Reviews

  • 4.7
  • Scott

  • fouedspeshal

the best of the best
if you read this review just buy the course


I was waiting till the end to see Logan's complete clap, it was great indeed. Learnt a lot of stuffs.

  • dzeeshah2

Great informative course with the downloadable files its great.. you should add exercises as well.

  • Mattia

Very useful course with real and practical insights.

  • softbright

  • Alex

very helpful.

  • Jimmy

  • Garrett

  • Dawn

  • Ann

  • Adnan Pervez

  • Angela

  • Sandijs

Excellent Course and materials provided! Thank YOU! Very USEFUL!

  • timehush

Great course learned a lot

  • Esmeralda

  • Matilda

  • superior_seo

  • jonaal

  • toddabarsness

  • emma

Awesome course!

  • raheelahmad92

This course contains theoretical knowledge more than practical

  • comunicators

awesome great to learn

  • alliesiarto857

  • gabriel

Incredible!!!!!! finally a system to follow :)

  • giditrips

Awesome! This course is worth more than I have paid for on here. Thanks to Fiverr, Logan & Dennis you guys rock!

  • mcmillan21

I learnt alot

  • Asraful

This is an awesome course for the marketer who wants to take them to next level.

  • mymarketingpro

Really amazing course hitting all the key point in targeting in facebook marketing.

  • slasalle

  • scottshoemaker

  • Johan

  • positivedesignc

  • alexzaro

  • kartik09

Somewhat useful for first time doing fb ads.. fundamentals

  • Md Aminul Hoque

One of the good course I ever saw in online. Recommended

  • azykhan


  • dwortham

  • Javier

Yet another awesome informative course.

  • Konika Nasrin

Very helpful for middle class Facebook advertiser. anyways great course!

  • nurumma86

This course is really awesome.It helps me target real people

  • Michael

Highly Highly Recommend

  • Kurt

Learned so much! Thanks, Denis Yu and Logan Young.

  • Francesco

the course is really informative and full of knowledge although not really for beginners, and the overall quality of the videos was not really the best.

  • maorbarazani390

  • atpcre

I really think the information here is great but it was hard to follow along, especially if you are a beginner. Maybe it wasn’t for a beginner, but it was confusing.

  • bhernandez88

  • Nossheen Ahmad

  • Quantum

  • Daron

Well done and explained in a very clear manner! Will refer to friends and probably will review all videos once more

  • gablesmaven

So much great information to learn and implement. This course gives you the foundation for doing Facebook Ads right.

  • Steven

That's was actually pretty darn good!! I'm a digital marketeer using facebook as well, I knew quite a few things, but many that I didn't know, so yes, that was a really good course.

  • amittiwari1993

Great ... got to learn a lot...

  • usawal

  • Joshua

Great stuff so far... just FYI the "Saved Audiences" quiz has a few grammatical mistakes that almost alter the questions and responses.

  • marinka_dd

I found the course really useful. It gave a lot of insights. Unfortunately the videos do not get updated so they don't show the current interface of the FB Business manager. It would be great if authors could add at list a link with some screenshots of the recent FB interface.

  • mahbubulmottaqi

Great instructors!

But again the missing part is that real campaign data. I understand it's difficult but you know only knowledge is not enough for getting sales.

  • Jonas

  • arnelbanawa

  • trevorlt

Insightful and always good to come back to for a refresher.

  • conorgotzens

  • frida_

Such value in a cheap course. 'Gurus' would sell this for thousands. I would like to see an ecommerce ad course though

  • atoaz12

  • damianorstore

Very detailed and concise Facebook ads course!

  • meetayyazahmed

Amazing Course to start making money through Facebook Ads.

  • Eleidy

  • bernedgreen

  • colleenhammond

  • jefftrimble2593

Great info! Before, I had poked around playing with FB ads and didn't really get results or know if I had really done a good job of targeting an audience or creating a decent ad. Now, I feel like I got a good push to get started with clearer understanding of how to put things together.

Some of the computer views in the training didn't show the whole screen on my desktop so things Logan was pointing to and discussing I couldn't see. Also, for me, I'm older and slower, Logan would scroll back and forth a little too fast, but thankfully I could back up and re-watch or pause and take notes.

  • hsaleem

Highly recommended for anyone trying to make money of Facebook Ads. It has the basics and it has all the advanced tips.

  • raficsinno

Excellent in-depth overview of Facebook’s targeting capabilities. Logan and Dennis provide real world insights on how to use the different targeting capabilities within the Facebook ads platform.

  • fastcopywriter

I learned a lot, but I wish they had focused more on the particular situations Facebook marketers deal with. For example, say you're client is a podiatrist, how do you target people who need a podiatrist? It's not as easy as targeting homebuyers or beer drinkers.

Also, I would have liked to learn how to use Facebook to advertise our own gigs. A lot of successful sellers are doing that, and it would have been nice to learn that.

  • Andrei

Definitely great info. There could have been more explanations about different strategy angles, but the course meet his purpose!

  • mohamud5109

Best facebook ads course money can buy. However, facebook is making changes with 10-second video views coming end of October. Facebook is removing 10-Second Video Views, Cost per 10-Second Video View and Unique 10-Second Video Views, so plan accordingly.

  • Mohamed

outstanding course

  • Maya

  • konkamunsif

Really great and invaluable information. But whats with that weird hand movement at the end of the videos hehe?

  • jrod014

Would love to see real results from live campaigns during the corse.

  • kirbykoda

This was so easy to understand. The examples and the showing how to do it was super helpful.

  • cubellc

I felt that this course had some solid insights but a lot of the information was elementary or the type of information that is easily found for free on Facebook's Blueprint courses.

  • out400

This course is amazing, It gives me the room of the new opportunities to run my business and help clients to run their businesses. I'm happy about the course, also I'm going to order the new course from the guys about the chat-funnels. Thank you for this great course, liked it.

  • nesummc

fairly useful. Well delivered, but not enough explanations on some points

  • da23nunes

Was a very good display by the presenters and good understanding content that is important to do your job properly and have success with that thank you

  • Rajib Kumar

Good Course

  • spartanprofits

  • figoutfam

  • romanmayer

  • gocvel

It is overall a good course, but I don't think this is something that you can sell on Fiverr.

  • oceandream

Very well explained concepts and strategies regarding Audiences on Facebook. Fully Recommended.

  • technicalwizz

I enjoyed this course. Dennis is on point when he says that content is 80% of ads performance. I will try to take my Fiverr service to the next level.

  • pytoss

no subtitles, not satisfied

  • univsolmc

I absolutely loved the course. The course gave a great understanding of the targeting and audiences. Can't wait to use the information in my own business.

  • pagegenius

  • Sharp

Great learning, you guys are outstanding.

  • Tetiana


  • Tharindu

  • Vijay

  • mbwhalen

Great material - looking forward to putting it to work. . .

  • worddesignpro

It is very professionally preset. This is a very important skill to have to thrive in the competitive market.

  • Triston

Great course!!!! With essential and relevant information.

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Facebook Ads Targeting

4.7 (246)

Frequently Asked Questions

  • How much should I charge for running Facebook ads?

    There’s a saying “people don’t buy shovels, they buy holes”. This applies to you as well, people are buying your end service. They’re buying the business results you achieve. Instead of charging hourly, earn what you’re worth by charging a fixed monthly retainer or percentage of spend. Percentage of spend means 5-15% of spend with a monthly minimum. For example, 10% of $5,000 per month is $500. Consider the costs of time and money of fulfilling a client and determine your margins.

  • Does Facebook advertising really work?

    Facebook works so long as you put the time to learn how to operate it like a pilot learns how to operate a plane. To succeed in Digital marketing, base your strategy off a recipe backed by results. This means following a checklist of step-by-step instructions. Part of the checklist is having your goals, content, and targeting in place. Not every one of the ads you run will succeed and that’s normal. It’s what you do beyond launching your ads, to continue refining and testing.

  • How can I use Facebook ads effectively?

    To use Facebook ads effectively, focus on your strategy instead of tactics. This means relying on the fundamentals. First you want to set up proper tracking. Second, you determine your business goal. Once you have the big picture, get the proper content and identify your proper targeting. Then run your lead generation ads. Once you start running your ads, you’ll want to continuously monitor and optimize your ads. Facebook is a game of iterations. Light-weight, consistent experiments and testing until you find your winners.

  • How long does it take to learn Facebook ads?

    You can learn the basics quickly, but implementing and being able to teach others while being successful, will take time. No two people learn at the same speed and in the same way. It's all about how much time and effort you put in. As you learn the basics you will start to learn how to use the Facebook algorithm to your benefit. The more you practice the quicker you will learn and the more you will know.

  • What is the best way to target Facebook ads?

    Don't over target, meaning don't narrow your targeted audience down. You want to target broad audiences. By doing this, you’re giving Facebook more data to work off of, giving you more chances to achieve your business objectives. We’ve learned that if you do it the right way and have simple ad sets, the system will learn and optimize until when you have a winner. You duplicate that ad set and target the world. It outperforms anything else you could have ever done.

  • How do I become a Facebook Ad Manager?

    You want to build up your portfolio of experience. This gives you Perceived Authority and Actual Authority. Perceived Authority is the appearance that you know what you’re talking about based on what high authority people & platforms have to say about you. Actual Authority is having the value to deliver to your clients because of your processes that let you practice your skill set. By taking this course you’ll be able to take small projects on Fiverr and grow your skills to take on bigger projects.