Facebook Ads Targeting

  • 4.8

Facebook Ads Targeting

  • 4.8

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Course Syllabus

chapter 1

WHY Targeting is So Key

  • Introduction (2:07)
  • 1. Getting Started (1:31)
  • 2. Ad Breakdown 50% Content, 50% Targeting (3:13)
  • 3. Scaling Limitations: You're Always Limited by Audience or Budget (2:05)
  • Quiz - WHY Targeting is So Key
chapter 2

Custom Audiences

  • 4. Deep Dive into the 11 Types of Custom Audiences (30:55)
  • 5. Timeframe Breakdown (2:52)
  • 6. Naming Convention for Custom Audiences (4:42)
  • 7. Best Audience Sets to Start With (2:32)
  • 8. Using Event Audiences to Automate Lists (3:08)
  • Quiz - Custom Audiences
chapter 3

Lookalike Audiences

  • 9. What is a Lookalike Audience? (9:25)
  • 10. Which Custom Audiences Create the Best Lookalike Audiences (2:27)
  • 11. Strategy for Lookalike % (2:49)
  • 12. Naming Convention for Lookalike Audiences (4:55)
  • Quiz - Lookalike Audiences
chapter 4

Saved Audiences

  • 13. Demographics, Psychographics and Behaviors (13:36)
  • 14. Narrowing and Excluding (7:06)
  • 15. Geo Breakdown (4:12)
  • 16. Using Connections (5:08)
  • 17. Combo Audiences (4:29)
  • 18. Audience Sizing (5:00)
  • 19. Naming Convention for Saved Audiences (5:55)
  • Quiz - Saved Audiences
chapter 5

Ad Implementation for Freelancers

  • 20. Get ROI for Your Clients (8:54)
  • 21. Scaling: The 3 Ways to Grow a Custom Audience (2:19)
  • 22. Avoid Audience Burnout (5:33)
  • 23. Expanding a Lookalike or Saved Audience (3:32)
  • 24. Split Testing Audiences (5:19)
  • 25. Determining When an Audience is Not Performing (10:45)
  • Quiz - Ad Implementation for Freelancers
chapter 6


  • Wrap-up (1:55)
  • Templates to download
chapter 7

Final Quiz

  • Final Quiz

Course Description

Every ad is 50% content and 50% targeting. If content is king, then targeting is queen. Learn how to improve ad performance and scale your Facebook campaigns in this targeting course. This course is suitable for all levels, whether you're a complete beginner or want to polish up your Facebook targeting skills.

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186 Reviews

  • 4.8
  • mohamedsoussi13

Amazing Tips

  • videographicpro

It was gold! really loved it. I'm completely new so there were a few terms that would've been nice to have explained a little more or a pdf to go along with the lesson that outlined in more detail. I really like the style of these guys and being completely new It would be nice to have a bonus video of how to start from scratch or a place for FAQs like can I manage ads from my own account for my clients or do I have to log into my client's account for ever ad? have the handouts at the end was a real nice surprise! Overall I'm very happy and it was well worth it.

  • Andrei

Definitely great info. There could have been more explanations about different strategy angles, but the course meet his purpose!

  • mahbubulmottaqi

Great instructors!

But again the missing part is that real campaign data. I understand it's difficult but you know only knowledge is not enough for getting sales.

  • romanmayer .

  • dannyvo .

Super detailed and helpful!
High level though, not really for beginners.


  • Scott Thrower

  • dzeeshah2 .

Great informative course with the downloadable files its great.. you should add exercises as well.

  • george_nik .

Really Great Course! I am happy I got it!

  • Kurt Guidry

Learned so much! Thanks, Denis Yu and Logan Young.

  • grisildalola .

Very helpful course! Thank you for giving so many details!

  • hussainaliarif .

  • Bhupendra Kaneria

Fully Value Packed & Deep Information. Thanks!

  • Mattia Di Stasi

Very useful course with real and practical insights.

  • Gabriel Hill

Another great course! Thank you for the attachments.

  • oceandream .

Very well explained concepts and strategies regarding Audiences on Facebook. Fully Recommended.

  • dbbeaver .

I am learning a lot about the logistics of Facebook advertising and am blown away by the variety of tools Facebook provides and beating myself for not using before. I like that the instructor is quick and to the point but he does often go over things too quickly requiring me to stop and go back frequently and things could be explained more in-depth. Overall, though this course is an excellent investment especially for beginners in Facebook marketing. If I had taken this course a couple of years ago it would have saved me a lot of wasted money and failed Facebook ad campaigns.

  • Adnan Pervez Syed

  • devbits .

Great course! Advices are real gems.

  • Johan Pålsson

  • thomasgrainger .

Perfect explanation for beginnners and great that they actually showed how to actually create audiences in FB ads manager.

  • liberopulus .

  • scottshoemaker .

  • Sharp Velocity

Great learning, you guys are outstanding.

  • Ijaz Ahmed

This course was one of the best course for Facebook marketing. Especially the last section of course. I absolutely loved it.
You guys are real stars.

  • out400 .

This course is amazing, It gives me the room of the new opportunities to run my business and help clients to run their businesses. I'm happy about the course, also I'm going to order the new course from the guys about the chat-funnels. Thank you for this great course, liked it.

  • positivedesignc .

  • Nazia Chaudhry

  • alexzaro .

  • pytoss .

no subtitles, not satisfied

  • ivanakoprivica2 .

The course is awesome.
Full of details and lectures are brought calm with no mixing things

Thank you

  • yvonne sparks

the course was informative. I learned a lot.it was my first time doing facebook adds so some aspect of the course was technical but overall it was good

  • Matt Snedeker

  • Mohammed Ali

  • Radnish Bhahoo

Very helpful for new Entrepreneur on Fiverr.

  • Mohamed Soussi

outstanding course

  • Garrett Daniel


Super detailed well put together the lesson plan runs smoothly together
10 star for sure highly recommended.

  • fouedspeshal .

the best of the best
if you read this review just buy the course

  • Jonas Chong

  • David Ho

  • ihabdakak .

loved the course it is very beneficial and you guys are amazing.

  • Josipher Wallé

Course was great but the information on the file attache are easy to understand

  • Konika Nasrin Tompa

Very helpful for middle class Facebook advertiser. anyways great course!

  • vijay1250 .

  • Mihai Taranu

After watching multiple Facebook courses and managing many advertising accounts, I can definitely say that this course is one of the best I ever have seen. If you already have some knowledge about Fb ads, with this Fiverr course you can take a tour through all the tools that this fantastic platform provides us.

  • Dawn Irish

  • morganfreedude .

Now I'm making money more consistent and getting more clients.

  • digitaldibya .

Very good training.This will help me infuture success.

  • Ann Hester

  • Muhammad Tallat Mehmood Khan

  • Rimantas Lukoševičius

  • grade booster02

Very helpful. Thank you for the good work

  • Tetiana Varner


  • softbright .

  • slasalle .

  • Alex Tan

very helpful.

  • dignitykey .

Was expecting some thing In details and in practical with example of real blueprint. It should have been mentioned that it's not for newbies or don't have basic idea of Facebook ads creation or Audience selection or creations.

  • Michael Richland

Highly Highly Recommend

  • nesummc .

fairly useful. Well delivered, but not enough explanations on some points

  • figoutfam .

  • Eleidy Mejia

  • Dennis Caplun

Amazing course and awesome guys! Thanks a lot of for your help!

  • Md Ahad Bhuiyan

  • manavsingh150 .

This is the most underrated facebook course! I have done many $1000 courses on FB ads, but this one is the most valuable course out there.

I know Logan and Dennis from a long time...they spent over a Billion dollars on Facebook advertising. They are the best people out there to teach you about Facebook ads. This course is for you if you want to master the "audience" side of Facebook ads.

  • Javier Zapata

Yet another awesome informative course.

  • Glen Huff

Excellent course.

  • Dan Waterman

  • trevcobusiness .

Learned a lot of new information about as set up

  • Nishant Jain

I enjoyed the course as it gave complete overview on targeting on Facebook along with Do's and Dont's. As I am completely new, these tips and tricks make me confident to give me a head-start in Fiverr gig.

  • Hryhorii Plastun

Great course!

Try to add subtitles next time please.

  • da23nunes .

Was a very good display by the presenters and good understanding content that is important to do your job properly and have success with that thank you

  • samfourex .

  • Kevin Szura

  • nicholassamp738 .

  • tareqrahaman .

This course worth every $$ of it. This is the best course I have ever paid for. I have learned a lot of industry insight about FB ads from this course. I believe I will be able to help my clients better from now on.

  • Isaiah Johnson

I have watched A TON of videos over the information you provided during this course. I would like to say by far you have made it the easiest to understand. Great work, would definitely buy another package if there was one available. Like an IN DEPTH one, because i believe my #1 question was unanswered during this course. Then again, it may have, just in a different way. 10/10 recommend.

  • Francesco Vella

the course is really informative and full of knowledge although not really for beginners, and the overall quality of the videos was not really the best.

  • Kyle James

Exceptional value

  • jefftrimble2593 .

Great info! Before, I had poked around playing with FB ads and didn't really get results or know if I had really done a good job of targeting an audience or creating a decent ad. Now, I feel like I got a good push to get started with clearer understanding of how to put things together.

Some of the computer views in the training didn't show the whole screen on my desktop so things Logan was pointing to and discussing I couldn't see. Also, for me, I'm older and slower, Logan would scroll back and forth a little too fast, but thankfully I could back up and re-watch or pause and take notes.

  • Moeez Khan

Spot on!

  • dwortham .

  • ashikurrahaman .

It's so good. A lot of information and now I'm confident to sell my gig.

  • gabriel rubin

Incredible!!!!!! finally a system to follow :)

  • Dina Genkin

Amazing! So much useful knowledge! Really great course! I learned so much!

  • jenniferryley .

  • mymarketingpro .

Really amazing course hitting all the key point in targeting in facebook marketing.

  • bernedgreen .

  • cubellc .

I felt that this course had some solid insights but a lot of the information was elementary or the type of information that is easily found for free on Facebook's Blueprint courses.

  • alamirahmed2020 .

I believe this is a great course for beginners with tips to be taken into consideration. However for advanced marketers I believe it needs more case studies and a negotiation window for advanced questions.

  • atoaz12 .

  • Hazem Klafla

Open any free course on Youtube, almost same content. Mainly how to navigate the Business manager.

  • j_addicted .

  • Christian Tanobey

I have learned new things, thank you.

  • Yes Man Ivon Tsang

  • Udim Manny

The course is perfect, the only thing missing is a sub-title.

The success tracker is not primed for beginners too.

Great job guys!!

  • willstauff .

Great course lots to chew on!

  • Asraful Azom

This is an awesome course for the marketer who wants to take them to next level.

  • Triston Jackson

Great course!!!! With essential and relevant information.

  • crexandrews .

Great content. Very informative. Looking forward to applying these techniques.

Frequently Asked Questions

  • How much should I charge for running Facebook ads?

    There’s a saying “people don’t buy shovels, they buy holes”. This applies to you as well, people are buying your end service. They’re buying the business results you achieve. Instead of charging hourly, earn what you’re worth by charging a fixed monthly retainer or percentage of spend. Percentage of spend means 5-15% of spend with a monthly minimum. For example, 10% of $5,000 per month is $500. Consider the costs of time and money of fulfilling a client and determine your margins.

  • Does Facebook advertising really work?

    Facebook works so long as you put the time to learn how to operate it like a pilot learns how to operate a plane. To succeed in Digital marketing, base your strategy off a recipe backed by results. This means following a checklist of step-by-step instructions. Part of the checklist is having your goals, content, and targeting in place. Not every one of the ads you run will succeed and that’s normal. It’s what you do beyond launching your ads, to continue refining and testing.

  • How can I use Facebook ads effectively?

    To use Facebook ads effectively, focus on your strategy instead of tactics. This means relying on the fundamentals. First you want to set up proper tracking. Second, you determine your business goal. Once you have the big picture, get the proper content and identify your proper targeting. Then run your lead generation ads. Once you start running your ads, you’ll want to continuously monitor and optimize your ads. Facebook is a game of iterations. Light-weight, consistent experiments and testing until you find your winners.

  • How long does it take to learn Facebook ads?

    You can learn the basics quickly, but implementing and being able to teach others while being successful, will take time. No two people learn at the same speed and in the same way. It's all about how much time and effort you put in. As you learn the basics you will start to learn how to use the Facebook algorithm to your benefit. The more you practice the quicker you will learn and the more you will know.

  • What is the best way to target Facebook ads?

    Don't over target, meaning don't narrow your targeted audience down. You want to target broad audiences. By doing this, you’re giving Facebook more data to work off of, giving you more chances to achieve your business objectives. We’ve learned that if you do it the right way and have simple ad sets, the system will learn and optimize until when you have a winner. You duplicate that ad set and target the world. It outperforms anything else you could have ever done.

  • How do I become a Facebook Ad Manager?

    You want to build up your portfolio of experience. This gives you Perceived Authority and Actual Authority. Perceived Authority is the appearance that you know what you’re talking about based on what high authority people & platforms have to say about you. Actual Authority is having the value to deliver to your clients because of your processes that let you practice your skill set. By taking this course you’ll be able to take small projects on Fiverr and grow your skills to take on bigger projects.