Facebook Ads Targeting

  • 4.7 (224 Reviews)
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  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

Facebook Ads Targeting

  • 4.7 (224 Reviews)
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will showcase your new expertise on your profile page after completing the course. Cool, right?.

Course Syllabus

Chapter 1

WHY Targeting is So Key

  • Introduction (2:07)
  • 1. Getting Started (1:31) Free
  • 2. Ad Breakdown 50% Content, 50% Targeting (3:13)
  • 3. Scaling Limitations: You're Always Limited by Audience or Budget (2:05)
  • Quiz - WHY Targeting is So Key
Chapter 2

Custom Audiences

  • 4. Deep Dive into the 11 Types of Custom Audiences (30:55)
  • 5. Timeframe Breakdown (2:52)
  • 6. Naming Convention for Custom Audiences (4:42)
  • 7. Best Audience Sets to Start With (2:32)
  • 8. Using Event Audiences to Automate Lists (3:08)
  • Quiz - Custom Audiences
Chapter 3

Lookalike Audiences

  • 9. What is a Lookalike Audience? (9:25)
  • 10. Which Custom Audiences Create the Best Lookalike Audiences (2:27)
  • 11. Strategy for Lookalike % (2:49)
  • 12. Naming Convention for Lookalike Audiences (4:55)
  • Quiz - Lookalike Audiences
Chapter 4

Saved Audiences

  • 13. Demographics, Psychographics and Behaviors (13:36)
  • 14. Narrowing and Excluding (7:06)
  • 15. Geo Breakdown (4:12)
  • 16. Using Connections (5:08)
  • 17. Combo Audiences (4:29)
  • 18. Audience Sizing (5:00)
  • 19. Naming Convention for Saved Audiences (5:55)
  • Quiz - Saved Audiences
Chapter 5

Ad Implementation for Freelancers

  • 20. Get ROI for Your Clients (8:54)
  • 21. Scaling: The 3 Ways to Grow a Custom Audience (2:19)
  • 22. Avoid Audience Burnout (5:33)
  • 23. Expanding a Lookalike or Saved Audience (3:32)
  • 24. Split Testing Audiences (5:19)
  • 25. Determining When an Audience is Not Performing (10:45)
  • Quiz - Ad Implementation for Freelancers
Chapter 6


  • Wrap-up (1:55)
  • Templates to download
Chapter 7

Final Quiz

  • Final Quiz

Course Description

  • play 27 Videos
  • time 2.6 Hours

Every ad is 50% content and 50% targeting. If content is king, then targeting is queen. Learn how to improve ad performance and scale your Facebook campaigns in this targeting course. This course is suitable for all levels, whether you're a complete beginner or want to polish up your Facebook targeting skills.

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224 Reviews

  • 4.7
  • blaam1074

  • borhanuddinlipu

  • Marco

  • pytoss

no subtitles, not satisfied

  • grisildalola

Very helpful course! Thank you for giving so many details!

  • dannyvo

Super detailed and helpful!
High level though, not really for beginners.


  • Rob

This course is clear and concise! It will take some practice for us newbies. There is a lot of information however the steps seem intuitive.

  • mcmillan21

I learnt alot

  • Lila

Very interesting

  • cabhay

  • gocvel

It is overall a good course, but I don't think this is something that you can sell on Fiverr.

  • Rajib Kumar

Good Course

  • dejan3d


Super detailed well put together the lesson plan runs smoothly together
10 star for sure highly recommended.

  • farrettejeda

  • bobby_71263

Excellent explanation and guidelines for FB Marketing. I love the document shared with pricing guidelines for Freelancers to use. Thanks.

I would also like to see a similar course with the focus on individuals running their online stores and struggling to market with low or zero budget. - PD

  • nathan32

  • Glen

Excellent course.

  • cody_skene

  • Daron

Well done and explained in a very clear manner! Will refer to friends and probably will review all videos once more

  • tareqrahaman

This course worth every $$ of it. This is the best course I have ever paid for. I have learned a lot of industry insight about FB ads from this course. I believe I will be able to help my clients better from now on.

  • nn1000

Great Course. Logan Young is very knowledgeable

  • Francesco

the course is really informative and full of knowledge although not really for beginners, and the overall quality of the videos was not really the best.

  • Daron

Well done and explained in a very clear manner! Will refer to friends and probably will review all videos once more

  • fastcopywriter

I learned a lot, but I wish they had focused more on the particular situations Facebook marketers deal with. For example, say you're client is a podiatrist, how do you target people who need a podiatrist? It's not as easy as targeting homebuyers or beer drinkers.

Also, I would have liked to learn how to use Facebook to advertise our own gigs. A lot of successful sellers are doing that, and it would have been nice to learn that.

  • ianchewe

To find a course that A) has high-quality, "no fluff" content B) is jam-packed with actionable insights... that's like finding a needle in a haystack. Dennis and Logan somehow managed to do both, AND with a touch of their personal charm.

If you're serious about Facebook ads, or even online marketing overall, this is the course to take, because it walks you through the mechanics of Facebook targeting step-by-step, and along the way teaches you some good business lessons.

  • jefftrimble2593

Great info! Before, I had poked around playing with FB ads and didn't really get results or know if I had really done a good job of targeting an audience or creating a decent ad. Now, I feel like I got a good push to get started with clearer understanding of how to put things together.

Some of the computer views in the training didn't show the whole screen on my desktop so things Logan was pointing to and discussing I couldn't see. Also, for me, I'm older and slower, Logan would scroll back and forth a little too fast, but thankfully I could back up and re-watch or pause and take notes.

  • Nishant

I enjoyed the course as it gave complete overview on targeting on Facebook along with Do's and Dont's. As I am completely new, these tips and tricks make me confident to give me a head-start in Fiverr gig.

  • Ashley

I have worked with Facebook advertising for the past 10 years with local businesses. This course helped me to reinforce what I already knew and it taught me a couple tricks I didn't!

I wish the course went into how to help clients who don't have established Facebook accounts. Many of my clients don't have big spending budgets or built-up Facebook pages. Their videos also don't have a lot of views. When the guides were talking about ads, they were using videos that had around 10k views or more, also they had large budgets. This doesn't fit many people's clients.

  • izniznot

Really well-done summary of Facebook targeting. I've taken other courses by Dennis and Logan at BlitzMetrics but when I saw how well organized this course is, I decided to take it to review my targeting knowledge in a concise way. Glad I did.

  • cubellc

I felt that this course had some solid insights but a lot of the information was elementary or the type of information that is easily found for free on Facebook's Blueprint courses.

  • technicalwizz

I enjoyed this course. Dennis is on point when he says that content is 80% of ads performance. I will try to take my Fiverr service to the next level.

  • staydesigned

I believe this course is more of a ''refreshing'' course rather than giving rare insights. I mean if you are a marketer already managing several campaigns for your clients there are not much things you'll learn here, but the language is clear, they obviously have some experience in FB ads and it was nice to learn their approach. For this price I can't possibly give anything less than 5 stars.
If they do another course about some of their case studies, I would definitely come again.
Thanks guys.

  • dbbeaver

I am learning a lot about the logistics of Facebook advertising and am blown away by the variety of tools Facebook provides and beating myself for not using before. I like that the instructor is quick and to the point but he does often go over things too quickly requiring me to stop and go back frequently and things could be explained more in-depth. Overall, though this course is an excellent investment especially for beginners in Facebook marketing. If I had taken this course a couple of years ago it would have saved me a lot of wasted money and failed Facebook ad campaigns.

  • snamaya

Don't be fooled by the cost of what this course costs. There is a LOT fantastic information packed into this course. Very very good information. You will not be disappointed. Both Dennis and Logan know about Facebook and this course is the best out in my opinion. I'm extremely impressed with what I was taught.

  • samirmenaa

I really appretiated the course. I do encourage you to make more courses like this one marketing strategies, that would help us.
One note:
In on of parts of the course, you mentionned that there are three ways to grow a custom audience, which are: extending the timeframe, working upstream and combo audiances. But in one of your quizzes you said " There are 5 ways to grow custom audiences, answer by true or fale". Normally the answer here is 3 but when i answred by'False' the answer wasn rejected, so all what you can do is to correct the number 5 in the question and replace it by.
Thank you
Good luck for future courses.

  • mahbubulmottaqi

Great instructors!

But again the missing part is that real campaign data. I understand it's difficult but you know only knowledge is not enough for getting sales.

  • Sharp

Great learning, you guys are outstanding.


So powerful, Thank you guys for the effort.

  • Christian

I have learned new things, thank you.

  • Michael

Highly Highly Recommend

  • atpcre

I really think the information here is great but it was hard to follow along, especially if you are a beginner. Maybe it wasn’t for a beginner, but it was confusing.

  • Nazia

  • alliesiarto857

  • morceg

Some great insights that can help you improve your gigs.

  • joannkrall

  • kirbykoda

This was so easy to understand. The examples and the showing how to do it was super helpful.

  • scottshoemaker

  • Hryhorii

Great course!

Try to add subtitles next time please.

  • george_nik

Really Great Course! I am happy I got it!

  • jrod014

Would love to see real results from live campaigns during the corse.

  • oceandream

Very well explained concepts and strategies regarding Audiences on Facebook. Fully Recommended.

  • manavsingh150

This is the most underrated facebook course! I have done many $1000 courses on FB ads, but this one is the most valuable course out there.

I know Logan and Dennis from a long time...they spent over a Billion dollars on Facebook advertising. They are the best people out there to teach you about Facebook ads. This course is for you if you want to master the "audience" side of Facebook ads.

  • raficsinno

Excellent in-depth overview of Facebook’s targeting capabilities. Logan and Dennis provide real world insights on how to use the different targeting capabilities within the Facebook ads platform.

  • gablesmaven

So much great information to learn and implement. This course gives you the foundation for doing Facebook Ads right.

  • sinkeedgedesign

Useful insights and I definitely learned some new stuff but there are few things skipped or told wrong. Overall, pretty good.

  • Isaiah

I have watched A TON of videos over the information you provided during this course. I would like to say by far you have made it the easiest to understand. Great work, would definitely buy another package if there was one available. Like an IN DEPTH one, because i believe my #1 question was unanswered during this course. Then again, it may have, just in a different way. 10/10 recommend.

  • meetayyazahmed

Amazing Course to start making money through Facebook Ads.

  • Sean

Before I took this course I had no idea how to. Facebook ad targeting. Now I feel confident in being able to add that type of targeting to my repertoire.

  • Quantum

  • arnelbanawa

  • Sihao

I would say that this was a valuable course with some unexpected surprises in the end. Some great tips and rules of thumb were given.

  • davidlerech

  • Tom

Very informative

  • Sunny

Amazing content, explained beautifully. Thank you :)

  • thomasgrainger

Perfect explanation for beginnners and great that they actually showed how to actually create audiences in FB ads manager.

  • mohamedsoussi13

Amazing Tips

  • Triston

Great course!!!! With essential and relevant information.

  • Josipher

Course was great but the information on the file attache are easy to understand

  • Syed Mohammad

The instructors possess in depth knowledge and lots of experience managing Facebook ads. However the delivery would have been much better to understand if they use case study and scenario based analysis and a clear voice.

  • karensutherland

Extremely helpful and clear explanations on how to target Facebook ads.

  • univsolmc

I absolutely loved the course. The course gave a great understanding of the targeting and audiences. Can't wait to use the information in my own business.

  • superior_seo

  • spencerashworth

course was really good and straightforward! not too long and hands on enough beyond just theory

Get them to do an ads course and bundle it all together

  • Radnish

Very helpful for new Entrepreneur on Fiverr.

  • Md Aminul Hoque

One of the good course I ever saw in online. Recommended

  • ihabdakak

loved the course it is very beneficial and you guys are amazing.

  • Dina

Amazing! So much useful knowledge! Really great course! I learned so much!

  • bobcrawfb

By understanding these fundamentals it insures success once budgets are set to spend. Invaluable!

  • Eleidy

  • syddsingh

Comprehensive coverage of FB targeting - a critical piece of success puzzle in FB ads. Some real gems here - expanding the audience, how to prevent audience burnout, and special tips for freelancers.

  • videographicpro

It was gold! really loved it. I'm completely new so there were a few terms that would've been nice to have explained a little more or a pdf to go along with the lesson that outlined in more detail. I really like the style of these guys and being completely new It would be nice to have a bonus video of how to start from scratch or a place for FAQs like can I manage ads from my own account for my clients or do I have to log into my client's account for ever ad? have the handouts at the end was a real nice surprise! Overall I'm very happy and it was well worth it.

  • Astha

Well designed course. Just that it becomes a little too confusing around Ad Implementation for freelancers chapter. May be they could break it down a little more.

  • da23nunes

Was a very good display by the presenters and good understanding content that is important to do your job properly and have success with that thank you

  • grannysmith007

Great content. Thorough and to the point without needless bells and whistles that might be fancy but don't really do anything for you.

  • Udim

The course is perfect, the only thing missing is a sub-title.

The success tracker is not primed for beginners too.

Great job guys!!

  • reaabuan

This course is a great addition to Facebook Ads related courses I've taken. The instructors discussed in the simplest manner, so each module's content is easily digestible and less overwhelming (especially for newbies). Highly recommended!

  • worddesignpro

It is very professionally preset. This is a very important skill to have to thrive in the competitive market.

  • ashikurrahaman

It's so good. A lot of information and now I'm confident to sell my gig.

  • morganfreedude

Now I'm making money more consistent and getting more clients.

  • bftech

Solid course. Well worth the investment.

  • ivanakoprivica2

The course is awesome.
Full of details and lectures are brought calm with no mixing things

Thank you

  • JT

Great refresher! Enjoyed the content and the presenters.

  • Mihai

After watching multiple Facebook courses and managing many advertising accounts, I can definitely say that this course is one of the best I ever have seen. If you already have some knowledge about Fb ads, with this Fiverr course you can take a tour through all the tools that this fantastic platform provides us.

  • Marivic

  • gabriel

Incredible!!!!!! finally a system to follow :)

  • samfourex

  • konkamunsif

Really great and invaluable information. But whats with that weird hand movement at the end of the videos hehe?

  • danish_madni

Overall this course is for basic learning not advance. I was expecting the case study but there wasn't

  • dignitykey

Was expecting some thing In details and in practical with example of real blueprint. It should have been mentioned that it's not for newbies or don't have basic idea of Facebook ads creation or Audience selection or creations.

You're one step away

Facebook Ads Targeting

4.7 (224)

Frequently Asked Questions

  • How much should I charge for running Facebook ads?

    There’s a saying “people don’t buy shovels, they buy holes”. This applies to you as well, people are buying your end service. They’re buying the business results you achieve. Instead of charging hourly, earn what you’re worth by charging a fixed monthly retainer or percentage of spend. Percentage of spend means 5-15% of spend with a monthly minimum. For example, 10% of $5,000 per month is $500. Consider the costs of time and money of fulfilling a client and determine your margins.

  • Does Facebook advertising really work?

    Facebook works so long as you put the time to learn how to operate it like a pilot learns how to operate a plane. To succeed in Digital marketing, base your strategy off a recipe backed by results. This means following a checklist of step-by-step instructions. Part of the checklist is having your goals, content, and targeting in place. Not every one of the ads you run will succeed and that’s normal. It’s what you do beyond launching your ads, to continue refining and testing.

  • How can I use Facebook ads effectively?

    To use Facebook ads effectively, focus on your strategy instead of tactics. This means relying on the fundamentals. First you want to set up proper tracking. Second, you determine your business goal. Once you have the big picture, get the proper content and identify your proper targeting. Then run your lead generation ads. Once you start running your ads, you’ll want to continuously monitor and optimize your ads. Facebook is a game of iterations. Light-weight, consistent experiments and testing until you find your winners.

  • How long does it take to learn Facebook ads?

    You can learn the basics quickly, but implementing and being able to teach others while being successful, will take time. No two people learn at the same speed and in the same way. It's all about how much time and effort you put in. As you learn the basics you will start to learn how to use the Facebook algorithm to your benefit. The more you practice the quicker you will learn and the more you will know.

  • What is the best way to target Facebook ads?

    Don't over target, meaning don't narrow your targeted audience down. You want to target broad audiences. By doing this, you’re giving Facebook more data to work off of, giving you more chances to achieve your business objectives. We’ve learned that if you do it the right way and have simple ad sets, the system will learn and optimize until when you have a winner. You duplicate that ad set and target the world. It outperforms anything else you could have ever done.

  • How do I become a Facebook Ad Manager?

    You want to build up your portfolio of experience. This gives you Perceived Authority and Actual Authority. Perceived Authority is the appearance that you know what you’re talking about based on what high authority people & platforms have to say about you. Actual Authority is having the value to deliver to your clients because of your processes that let you practice your skill set. By taking this course you’ll be able to take small projects on Fiverr and grow your skills to take on bigger projects.