Blog Content Strategy
  • 4.8 (201Reviews)
 

Blog Content Strategy

Learn how to create and implement a killer blog content strategy to maximize traffic and increase your revenue.

  • 4.8 ( )
$38 Buy Course Free Preview
  • 30-day money-back guarantee

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    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

Blog Content Strategy

Learn how to create and implement a killer blog content strategy to maximize traffic and increase your revenue.

  • 4.8 ( Reviews)
 
  • 30-day money-back guarantee

    Not satisfied?

    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1
Introduction to the Course
  • 1. Welcome and What This Course Covers (3:59)
  • Course Downloads
  • Quiz - Introduction to the Course
Chapter 2
Understanding Your Client and Their Goals
Chapter 3
Keyword Research
  • 6. Introduction to Keyword Research (3:04)
  • 7. Step 1 – Topic Research (3:27)
  • 8. Step 2 – Focused Keyword Research (6:03)
  • 9. Step 3 – Organizing & Prioritizing Keywords (9:24)
  • 10. Bonus – Using Paid Tools (5:59)
  • Quiz - Keyword Research
Chapter 4
Influencer Research
  • 11. Introduction – Who are Influencers and Why are They Beneficial (3:46)
  • 12. Finding Influencers Using Free Tools (5:57)
  • 13. Finding Influencers Using Paid Tools (5:04)
  • Quiz - Influencer Research
Chapter 5
Building a Content Execution Plan
  • 14. Overview of Content Execution Plan (1:35)
  • 15. Setup Your Content Creation Process & Workflow (6:28)
  • 16. Define Your Team and Roles (1:57)
  • 17. Define Your Blog Post Guidelines (5:45)
  • 18. Select the Right Content Types for Your Articles (2:02)
  • 19. Build Your Content Calendar (2:35)
  • Quiz - Building a Content Execution Plan
Chapter 6
Set Up Tracking
  • 20. Introduction to Goal Tracking (2:48)
  • 21. Setting Up Goals in Google Analytics (1:59)
  • 22. Defining Funnels and Setting Up Ecommerce Tracking (4:35)
  • Quiz - Set Up Tracking
Chapter 7
SEO Optimization
  • 23. Introduction to Optimizing Content (1:23)
  • 24. On-page Optimization of a Blog Post (6:36)
  • 25. Building Links (3:23)
  • 26. Using Email Outreach to Build Links (4:42)
  • Quiz - SEO Optimization
Chapter 8
Content Promotion
  • 27. Why is Content Promotion Important? (1:42)
  • 28. Evaluate Your Client’s Current Content Promotion (2:41)
  • 29. Consider Content Pre-Promotion (1:51)
  • 30. Promoting Content via Social Media – PART 1 (5:08)
  • 31. Promoting Content via Social Media – PART 2 (2:46)
  • 32. Using Paid Promotion on Social Media (2:32)
  • Quiz - Content Promotion
Chapter 9
Analyze & Optimize
  • 33. Monitor the Results of Your Strategy (6:38)
  • 34. Optimize the Strategy to Improve Results (6:57)
  • Quiz - Analyze & Optimize
Chapter 10
Summary
  • 35. Summary (3:34)
Chapter 11
Final Quiz
  • Final Quiz
Ian Cleary

Onalytica’s top 50 marketers globally; his content has been shared 400k+ times with 1million+ blog visitors.

After Completing This Course You Will Be Able To
  • Build an expert content execution plan for a blog from scratch
  • Set up your content creation process and workflow
  • Understand your client and their competitors by performing research
  • Perform professional, in-depth keyword research
  • Find and work with influencers to maximize your traffic
  • Use funnel goals and e-commerce tracking to monitor your sales online
  • Optimize your content on and off-page with advanced SEO and link building
About This Course

The average blog post takes 3.5 hours to write. That’s a ton of time and effort if you post regularly. Having a solid strategy for your blog content ensures that you don’t waste a second on unnecessary work and that you maximize the potential of every post.

In this course, you’ll gain access to a fail-proof framework for building and implementing a professional blog strategy. Learn a wide range of skills including keyword research, content analytics and optimization so that you can monetize and scale your content strategy efficiently.

The course is filled with helpful assignments, ready-to-use templates and recommendations to help get you on track. Covering everything from performing an expert analysis on a blog to influencer research, advanced execution plans, SEO and content promotion, it promises to get you thinking about your blog strategy like a pro.

About This Course

The average blog post takes 3.5 hours to write. That’s a ton of time and effort if you post regularly. Having a solid strategy for your blog content ensures that you don’t waste a second on unnecessary work and that you maximize the potential of every post.

In this course, you’ll gain access to a fail-proof framework for building and implementing a professional blog strategy. Learn a wide range of skills including keyword research, content analytics and optimization so that you can monetize and scale your content strategy efficiently.

The course is filled with helpful assignments, ready-to-use templates and recommendations to help get you on track. Covering everything from performing an expert analysis on a blog to influencer research, advanced execution plans, SEO and content promotion, it promises to get you thinking about your blog strategy like a pro.

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What You Will Learn

  • Practical skills in SEO, keyword research and content marketing
  • How to analyze an already existing blog and build target personas
  • How to complete a keyword research list and spreadsheet
  • How to define and set up measurable campaign goals
  • How to define your blog post guidelines
  • How to build a professional content calendar
  • How to promote your content through social channels
  • How to measure and track results once your plan is implemented

Why learn with Ian Cleary?

One of Onalytica’s top 50 marketers globally, his content has been shared 400k+ times and he has generated 1million+ visitors to his blog. He has won 4 Social Media Examiner Blog Awards and is a regular keynote speaker at the Content Marketing World and Social Media Marketing World conferences.

Who Is This Course For?

  • Bloggers looking for a practical and theory-based course
  • Anyone who want to learn how to create and implement a blog content strategy
  • Content Marketers wanting to enhance their blogging skills
  • Anyone wanting to start a professional career in blog content strategy
  • Digital nomads looking for work that they can do from anywhere in the world
  • All levels of experience

Requirements

  • Access to Internet
  • Computer / Laptop / Mobile Device

What Is Included?

  • Immediate unlimited access to course materials
  • 30-day money-back guarantee
  • Exercises and quizzes to help you put theory into practice
  • English Closed Captions
  • Suitable for mobile or desktop
  • A badge to showcase your expertise on your profile page upon completion
Reviews
  • 4.8

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Course Syllabus

Chapter 1
Introduction to the Course
  • 1. Welcome and What This Course Covers (3:59)
  • Course Downloads
  • Quiz - Introduction to the Course
Chapter 2
Understanding Your Client and Their Goals
Chapter 3
Keyword Research
  • 6. Introduction to Keyword Research (3:04)
  • 7. Step 1 – Topic Research (3:27)
  • 8. Step 2 – Focused Keyword Research (6:03)
  • 9. Step 3 – Organizing & Prioritizing Keywords (9:24)
  • 10. Bonus – Using Paid Tools (5:59)
  • Quiz - Keyword Research
Chapter 4
Influencer Research
  • 11. Introduction – Who are Influencers and Why are They Beneficial (3:46)
  • 12. Finding Influencers Using Free Tools (5:57)
  • 13. Finding Influencers Using Paid Tools (5:04)
  • Quiz - Influencer Research
Chapter 5
Building a Content Execution Plan
  • 14. Overview of Content Execution Plan (1:35)
  • 15. Setup Your Content Creation Process & Workflow (6:28)
  • 16. Define Your Team and Roles (1:57)
  • 17. Define Your Blog Post Guidelines (5:45)
  • 18. Select the Right Content Types for Your Articles (2:02)
  • 19. Build Your Content Calendar (2:35)
  • Quiz - Building a Content Execution Plan
Chapter 6
Set Up Tracking
  • 20. Introduction to Goal Tracking (2:48)
  • 21. Setting Up Goals in Google Analytics (1:59)
  • 22. Defining Funnels and Setting Up Ecommerce Tracking (4:35)
  • Quiz - Set Up Tracking
Chapter 7
SEO Optimization
  • 23. Introduction to Optimizing Content (1:23)
  • 24. On-page Optimization of a Blog Post (6:36)
  • 25. Building Links (3:23)
  • 26. Using Email Outreach to Build Links (4:42)
  • Quiz - SEO Optimization
Chapter 8
Content Promotion
  • 27. Why is Content Promotion Important? (1:42)
  • 28. Evaluate Your Client’s Current Content Promotion (2:41)
  • 29. Consider Content Pre-Promotion (1:51)
  • 30. Promoting Content via Social Media – PART 1 (5:08)
  • 31. Promoting Content via Social Media – PART 2 (2:46)
  • 32. Using Paid Promotion on Social Media (2:32)
  • Quiz - Content Promotion
Chapter 9
Analyze & Optimize
  • 33. Monitor the Results of Your Strategy (6:38)
  • 34. Optimize the Strategy to Improve Results (6:57)
  • Quiz - Analyze & Optimize
Chapter 10
Summary
  • 35. Summary (3:34)
Chapter 11
Final Quiz
  • Final Quiz