Blog Content Strategy
  • 4.8 (179Reviews)
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Blog Content Strategy

Learn how to create and implement a killer blog content strategy to maximize traffic and increase your revenue.

  • 4.8 (179)
$38 Buy Course Free Preview
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  • Learn from hand-vetted instructors, experts in their field

Blog Content Strategy

Learn how to create and implement a killer blog content strategy to maximize traffic and increase your revenue.

  • 4.8 (179 Reviews)
 

  • 30-day money-back guarantee

    Not satisfied?

    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1
Introduction to the Course
  • 1. Welcome and What This Course Covers (3:59)
  • Course Downloads
  • Quiz - Introduction to the Course
Chapter 2
Understanding Your Client and Their Goals
Chapter 3
Keyword Research
  • 6. Introduction to Keyword Research (3:04)
  • 7. Step 1 – Topic Research (3:27)
  • 8. Step 2 – Focused Keyword Research (6:03)
  • 9. Step 3 – Organizing & Prioritizing Keywords (9:24)
  • 10. Bonus – Using Paid Tools (5:59)
  • Quiz - Keyword Research
Chapter 4
Influencer Research
  • 11. Introduction – Who are Influencers and Why are They Beneficial (3:46)
  • 12. Finding Influencers Using Free Tools (5:57)
  • 13. Finding Influencers Using Paid Tools (5:04)
  • Quiz - Influencer Research
Chapter 5
Building a Content Execution Plan
  • 14. Overview of Content Execution Plan (1:35)
  • 15. Setup Your Content Creation Process & Workflow (6:28)
  • 16. Define Your Team and Roles (1:57)
  • 17. Define Your Blog Post Guidelines (5:45)
  • 18. Select the Right Content Types for Your Articles (2:02)
  • 19. Build Your Content Calendar (2:35)
  • Quiz - Building a Content Execution Plan
Chapter 6
Set Up Tracking
  • 20. Introduction to Goal Tracking (2:48)
  • 21. Setting Up Goals in Google Analytics (1:59)
  • 22. Defining Funnels and Setting Up Ecommerce Tracking (4:35)
  • Quiz - Set Up Tracking
Chapter 7
SEO Optimization
  • 23. Introduction to Optimizing Content (1:23)
  • 24. On-page Optimization of a Blog Post (6:36)
  • 25. Building Links (3:23)
  • 26. Using Email Outreach to Build Links (4:42)
  • Quiz - SEO Optimization
Chapter 8
Content Promotion
  • 27. Why is Content Promotion Important? (1:42)
  • 28. Evaluate Your Client’s Current Content Promotion (2:41)
  • 29. Consider Content Pre-Promotion (1:51)
  • 30. Promoting Content via Social Media – PART 1 (5:08)
  • 31. Promoting Content via Social Media – PART 2 (2:46)
  • 32. Using Paid Promotion on Social Media (2:32)
  • Quiz - Content Promotion
Chapter 9
Analyze & Optimize
  • 33. Monitor the Results of Your Strategy (6:38)
  • 34. Optimize the Strategy to Improve Results (6:57)
  • Quiz - Analyze & Optimize
Chapter 10
Summary
  • 35. Summary (3:34)
Chapter 11
Final Quiz
  • Final Quiz
Ian Cleary
By Ian Cleary

Onalytica’s top 50 marketers globally; his content has been shared 400k+ times with 1million+ blog visitors.

After Completing This Course You Will Be Able To
  • Build an expert content execution plan for a blog from scratch
  • Set up your content creation process and workflow
  • Understand your client and their competitors by performing research
  • Perform professional, in-depth keyword research
  • Find and work with influencers to maximize your traffic
  • Use funnel goals and e-commerce tracking to monitor your sales online
  • Optimize your content on and off-page with advanced SEO and link building
About This Course

The average blog post takes 3.5 hours to write. That’s a ton of time and effort if you post regularly. Having a solid strategy for your blog content ensures that you don’t waste a second on unnecessary work and that you maximize the potential of every post.

In this course, you’ll gain access to a fail-proof framework for building and implementing a professional blog strategy. Learn a wide range of skills including keyword research, content analytics and optimization so that you can monetize and scale your content strategy efficiently.

The course is filled with helpful assignments, ready-to-use templates and recommendations to help get you on track. Covering everything from performing an expert analysis on a blog to influencer research, advanced execution plans, SEO and content promotion, it promises to get you thinking about your blog strategy like a pro.

About This Course

The average blog post takes 3.5 hours to write. That’s a ton of time and effort if you post regularly. Having a solid strategy for your blog content ensures that you don’t waste a second on unnecessary work and that you maximize the potential of every post.

In this course, you’ll gain access to a fail-proof framework for building and implementing a professional blog strategy. Learn a wide range of skills including keyword research, content analytics and optimization so that you can monetize and scale your content strategy efficiently.

The course is filled with helpful assignments, ready-to-use templates and recommendations to help get you on track. Covering everything from performing an expert analysis on a blog to influencer research, advanced execution plans, SEO and content promotion, it promises to get you thinking about your blog strategy like a pro.

Read more
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What You Will Learn

  • Practical skills in SEO, keyword research and content marketing
  • How to analyze an already existing blog and build target personas
  • How to complete a keyword research list and spreadsheet
  • How to define and set up measurable campaign goals
  • How to define your blog post guidelines
  • How to build a professional content calendar
  • How to promote your content through social channels
  • How to measure and track results once your plan is implemented

Why learn with Ian Cleary?

One of Onalytica’s top 50 marketers globally, his content has been shared 400k+ times and he has generated 1million+ visitors to his blog. He has won 4 Social Media Examiner Blog Awards and is a regular keynote speaker at the Content Marketing World and Social Media Marketing World conferences.

Who Is This Course For?

  • Bloggers looking for a practical and theory-based course
  • Anyone who want to learn how to create and implement a blog content strategy
  • Content Marketers wanting to enhance their blogging skills
  • Anyone wanting to start a professional career in blog content strategy
  • Digital nomads looking for work that they can do from anywhere in the world
  • All levels of experience

Requirements

  • Access to Internet
  • Computer / Laptop / Mobile Device

What Is Included?

  • Immediate unlimited access to course materials
  • 30-day money-back guarantee
  • Exercises and quizzes to help you put theory into practice
  • English Closed Captions
  • Suitable for mobile or desktop
  • A badge to showcase your expertise on your profile page upon completion
179 Reviews
  • 4.8

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1
Introduction to the Course
  • 1. Welcome and What This Course Covers (3:59)
  • Course Downloads
  • Quiz - Introduction to the Course
Chapter 2
Understanding Your Client and Their Goals
Chapter 3
Keyword Research
  • 6. Introduction to Keyword Research (3:04)
  • 7. Step 1 – Topic Research (3:27)
  • 8. Step 2 – Focused Keyword Research (6:03)
  • 9. Step 3 – Organizing & Prioritizing Keywords (9:24)
  • 10. Bonus – Using Paid Tools (5:59)
  • Quiz - Keyword Research
Chapter 4
Influencer Research
  • 11. Introduction – Who are Influencers and Why are They Beneficial (3:46)
  • 12. Finding Influencers Using Free Tools (5:57)
  • 13. Finding Influencers Using Paid Tools (5:04)
  • Quiz - Influencer Research
Chapter 5
Building a Content Execution Plan
  • 14. Overview of Content Execution Plan (1:35)
  • 15. Setup Your Content Creation Process & Workflow (6:28)
  • 16. Define Your Team and Roles (1:57)
  • 17. Define Your Blog Post Guidelines (5:45)
  • 18. Select the Right Content Types for Your Articles (2:02)
  • 19. Build Your Content Calendar (2:35)
  • Quiz - Building a Content Execution Plan
Chapter 6
Set Up Tracking
  • 20. Introduction to Goal Tracking (2:48)
  • 21. Setting Up Goals in Google Analytics (1:59)
  • 22. Defining Funnels and Setting Up Ecommerce Tracking (4:35)
  • Quiz - Set Up Tracking
Chapter 7
SEO Optimization
  • 23. Introduction to Optimizing Content (1:23)
  • 24. On-page Optimization of a Blog Post (6:36)
  • 25. Building Links (3:23)
  • 26. Using Email Outreach to Build Links (4:42)
  • Quiz - SEO Optimization
Chapter 8
Content Promotion
  • 27. Why is Content Promotion Important? (1:42)
  • 28. Evaluate Your Client’s Current Content Promotion (2:41)
  • 29. Consider Content Pre-Promotion (1:51)
  • 30. Promoting Content via Social Media – PART 1 (5:08)
  • 31. Promoting Content via Social Media – PART 2 (2:46)
  • 32. Using Paid Promotion on Social Media (2:32)
  • Quiz - Content Promotion
Chapter 9
Analyze & Optimize
  • 33. Monitor the Results of Your Strategy (6:38)
  • 34. Optimize the Strategy to Improve Results (6:57)
  • Quiz - Analyze & Optimize
Chapter 10
Summary
  • 35. Summary (3:34)
Chapter 11
Final Quiz
  • Final Quiz

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Sample lesson

2. Understanding Your Client and Their Objectives (2:50)
This lesson can help you know the course from the inside.
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Frequently Asked Questions

  • What is the purpose of a blog?

    There are all kinds of blogs, serving all kinds of purposes. Personal blogs give an insight into the lives of their creators, but many businesses also create blogs. A successful blog can establish a business as a respected authority in its niche, and support SEO. Blog posts can also express the ‘personality’ of a business better than standard website content. Finally, blogs provide an opportunity for content marketing – a subtle form of marketing that allows you to wrap promotional messages in something of value, like an engaging article.

  • How do you write a blog article?

    Don’t dive in! Instead, take the time to research the topic and plan the structure of your article first. Every article should start engagingly – with words crafted to draw the reader deeper into the text. If you’re writing a long-form article, it’s usually best to break the content up with headers and sub-headers. Bullet points and numbered lists also provide a reader-friendly format. Avoid ‘fluff’ and make each word count. Finally, remember that writing isn’t a one-step process, so always be prepared to edit and improve your work.

  • What makes a blog successful?

    It’s not enough just to post great articles on your blog; these articles need to align with your blog content strategy. That strategy should allow you to connect with your audience – so you’ll need to understand who you’re targeting, and what they’re searching for. Next, you’ll need a plan to put your content in front of your audience – that’s where SEO and content promotion come in. Finally, never accept that your blog is ‘good enough’; keep analyzing and optimizing your content – and your content strategy.

  • Does blogging help SEO?

    Yes – blogging is one of the most powerful ways to improve a website’s position in the search results. Building a body of keyword-rich content helps search engines recognize what a website’s all about, so when you’re blogging for SEO reasons, it’s even more important to keep your posts on topic. As well as being a great way to target valuable keywords, articles and blog posts can also attract backlinks. Always remember, the key to getting backlinks organically is offering high-quality content that provides genuine value for your readers.

  • How do you do keyword research for a blog?

    Keyword research is vital for a blog’s success. The trick is finding search terms used by people interested in your niche. This starts with a little common sense, but there are also some great keyword-research tools you can use. Google’s Keyword Planner is a popular (and free) choice, but paid tools sometimes provide more detailed statistics. Not all keywords are equal. You should ideally target keywords that are popular with searchers, but not too competitive. It’s typically easier to rank for longtail keywords (which include 3+ words).

  • How do I become a freelance blog writer?

    Fiverr is the perfect place to launch your career as a freelance blog writer! Every day, our Articles and Blog Posts category is visited by a steady stream of buyers, all looking for blog writers. It’s a competitive niche, but this Blog Content Strategy course will help you stand out; the badge you earn will show buyers that you understand the strategies behind successful blogging. Top-notch writing skills are important too – so sharpen up by building a blog of your own, or contributing guest posts to established blogs!

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