Blog Content Strategy
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Course Syllabus
chapter 1Introduction to the Course
- 1. Welcome and What This Course Covers (3:59)
- Course Downloads
- Quiz - Introduction to the Course
Understanding Your Client and Their Goals
- 2. Understanding Your Client and Their Objectives (2:50)
- 3. Building Your Client’s Target Personas (4:09)
- 4. Analyze Your Client’s Blog (2:01)
- 5. Research Your Client’s Competitors (2:24)
- Quiz - Understanding Your Client and Their Goals
Keyword Research
- 6. Introduction to Keyword Research (3:04)
- 7. Step 1 – Topic Research (3:27)
- 8. Step 2 – Focused Keyword Research (6:03)
- 9. Step 3 – Organizing & Prioritizing Keywords (9:24)
- 10. Bonus – Using Paid Tools (5:59)
- Quiz - Keyword Research
Influencer Research
- 11. Introduction – Who are Influencers and Why are They Beneficial (3:46)
- 12. Finding Influencers Using Free Tools (5:57)
- 13. Finding Influencers Using Paid Tools (5:04)
- Quiz - Influencer Research
Building a Content Execution Plan
- 14. Overview of Content Execution Plan (1:35)
- 15. Setup Your Content Creation Process & Workflow (6:28)
- 16. Define Your Team and Roles (1:57)
- 17. Define Your Blog Post Guidelines (5:45)
- 18. Select the Right Content Types for Your Articles (2:02)
- 19. Build Your Content Calendar (2:35)
- Quiz - Building a Content Execution Plan
Set Up Tracking
- 20. Introduction to Goal Tracking (2:48)
- 21. Setting Up Goals in Google Analytics (1:59)
- 22. Defining Funnels and Setting Up Ecommerce Tracking (4:35)
- Quiz - Set Up Tracking
SEO Optimization
- 23. Introduction to Optimizing Content (1:23)
- 24. On-page Optimization of a Blog Post (6:36)
- 25. Building Links (3:23)
- 26. Using Email Outreach to Build Links (4:42)
- Quiz - SEO Optimization
Content Promotion
- 27. Why is Content Promotion Important? (1:42)
- 28. Evaluate Your Client’s Current Content Promotion (2:41)
- 29. Consider Content Pre-Promotion (1:51)
- 30. Promoting Content via Social Media – PART 1 (5:08)
- 31. Promoting Content via Social Media – PART 2 (2:46)
- 32. Using Paid Promotion on Social Media (2:32)
- Quiz - Content Promotion
Analyze & Optimize
- 33. Monitor the Results of Your Strategy (6:38)
- 34. Optimize the Strategy to Improve Results (6:57)
- Quiz - Analyze & Optimize
Summary
- 35. Summary (3:34)
Final Quiz
- Final Quiz
Ian Cleary
Globally recognized content marketer and author, with a passion for marketing technology.
This course provides you with practical advice and a framework for building and implementing a content strategy for your clients' blog that delivers results. This course is ideal for those who possess some knowledge in digital marketing or blogging. There is significant work in building a blog content strategy and it requires a variety of digital marketing skills ranging from keyword research and content creation to content analytics and optimization. By the end of the course, you'll have the skills needed to monetize and scale your content strategy.
54 Reviews
It was a GREAT course and I took many, many notes!! It definitely expanded what I can offer to my present clients and future clients which has increased my value.
Thank you very much!!
Sarah Cole - Social Media
Real Estate Marketing Strategist
Complete and easy to follow
This is such an informative course that breaks down big topics into small chunks that makes them so much easier to grasp.
I've learnt some great skills and recommend this course to everyone.
Awesome! Really informative and helpful!
I enjoyed the course and learned allot thanks.
As a newbie to the trade (50 gigs on Fiverr), I found this course to be very insightful. A bit overwhelming, but I'm not complaining. I just took a lot of notes and screenshots so I could come back to it for a refresher. I also Ian's other course on blogging.
Very precise and valuable course. I will be implementing this for my client's inside and outside of Fiverr. Definitely worth it!
Excellent information. Even an experienced content strategist and blogger can pick up a few tricks from this material!
Great blogging strategies and the course offers a lot of resources in terms of analytics and optimization of your blog.
This course is superbly laid out, with great information. Highly recommend it to those starting on the journey of Blog Content Strategy!
This course is exceptional. Ivan has created a fantastic course that, even though being concise, covers all the key aspects of building a Blog Content Strategy. This is the best course I have ever purchased and it is definitely worth the money. I wish Ivan immense success and hope that many other fellow bloggers and freelancers like me get the opportunity to learn from him.
Very good intermediate course on how to create an awesome blog content strategy! Ian shows us exactly which tools to use, and how to use them to drastically optimize our game plans. Thanks a bunch!
An excellent guide to implementing a content strategy from the ground up. Easy to follow and very informative with lots of resources provided.
Well detailed and really helpful. Thanks a bunch.
Very well organized course. I have learnt a lot about content marketing, building a content and convert visitors into customers.
Having purchased the Website Blog and SEO Course, it taught me so many things. Highly recommend it to anyone learning about Blog and SEO. Very informative and helped me enormously towards developing Websites for my Fiverr clients and Ranking my Fiverr clients websites high and top on Google.
Great course, to be honest, I got what I expected! Valuable information! Thank you
Great course learned a lot. It goes really in depth and gives you everything you need to be successful thank you!
really enjoyed it thank you!
I thought the course was well organized and clearly articulated, however, I didn't really feel it offered me anything groundbreaking. I felt I had come across most of it before and thought there were areas that could have been explained in more detail. This course will not have you ready to take on clients - period. You'll need to research in detail all of the points presented if you are serious about offering your "Blog Content Strategy". This wasn't a bad course, but it wasn't for me and I've been left with buyer's remorse. It may be different for you.
Awesome information, brilliant downloads to start implementing what you learn straight away. Because I always knew a lot of the content, this was a fab refresher and would recommend to newbies too.
Great course learned a lot!
Good course for beginners but I was expecting a little more strategies and techniques to create blog content strategy for clients. Thank you.
Really useful and interesting course. It's definitely something that I can see myself referring back to in the future.
Goes really in depth and gives you everything you need to be successful
Course is for beginners. Should be another course for high level.
The course absolutely rocks and comes with templates. The speaker accent is Irish and may need subtitles...but to use as a point is not really because the blog strategy has an international side of the river/ocean explanation on blog strategy. Awesome!
So much useful information on how we can improve strategy for our clients!
Gave me a lot of awesome on free tools! Also helped me create a good work flow and process! I'm so glad I went through the course
Best course ever!
Excellent ideas and straight-forward implementation plans
I totally recommend it :)
Very informative and practical, I got a lot out of this!
Although I had more expectations, I wanted more hands on and examples. But he looks like he knows what he is doing.
Great information! Course discusses a number of free SEO tools and other services that are helpful for optimization and analytics.
Great Course. Thanks Ian!
I thoroughly enjoyed the course. Although I ended up taking it over a longer period of time that I had anticipated, it was well organized and allowed me to stay on top of my progress all the way through. I am looking forward to working new gigs of blog content strategy!
Very basic stuff, but useful for beginners. Best of luck!
The course was so interesting, it opened my eye with so many interesting tools and strategies i dont know about before but i have a question for the author regarding SEO yoast, my question is how do we make image to have ALT attributes
A very comprehensive overview of developing a blog content strategy. The number of online tools that were briefly shown as a bit much to keep track of. It would have been nice to have some downloads with summaries.
Overall a great opportunity to learn more about SEO industry and especially content promotion strategy. I have found one wrong question options that has been said that "alt" as an HTML tag although it is an attribute of tag.
Wonderful series which explains ins and outs of Blogging. Fantastic!!
Amazing course! Clear, valuable, and full of tools. I recommend it 100%
If you are on the fence about this course, jump on over. I had all the skills necessary to do a blog content strategy but I didn't know how to structure my research to successfully execute the strategy. This course is a blueprint to making any blog have better reach and return.
There were several instances where the video just wouldn’t play. It could be my phone/internet connection speed. Other than that, the course was outstanding!!!
Amazing Course. Learned a lot from this course. Highly Recommended.
Very useful information taught in a very useful way.
Good. The course was good. I have a lot of new and fresh ideas on how to apply smart thinking to my own blog and how to get good ranking on Google. I would have liked a bit more hands on, dirty work though. There was a lot of talk on how different services do different things, which is helpful, but I would have found it more interesting if we could have been given universal knowledge. Overall, great course for the right price.