Blog Content Strategy

  • 4.8 (131 Reviews)
$46 Buy Course Free Preview

  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

Blog Content Strategy

  • 4.8 (131 Reviews)
$46 Free Preview Buy Course
 

  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will showcase your new expertise on your profile page after completing the course. Cool, right?.

Course Syllabus

Chapter 1

Introduction to the Course

  • 1. Welcome and What This Course Covers (3:59)
  • Course Downloads
  • Quiz - Introduction to the Course
Chapter 2

Understanding Your Client and Their Goals

Chapter 3

Keyword Research

  • 6. Introduction to Keyword Research (3:04)
  • 7. Step 1 – Topic Research (3:27)
  • 8. Step 2 – Focused Keyword Research (6:03)
  • 9. Step 3 – Organizing & Prioritizing Keywords (9:24)
  • 10. Bonus – Using Paid Tools (5:59)
  • Quiz - Keyword Research
Chapter 4

Influencer Research

  • 11. Introduction – Who are Influencers and Why are They Beneficial (3:46)
  • 12. Finding Influencers Using Free Tools (5:57)
  • 13. Finding Influencers Using Paid Tools (5:04)
  • Quiz - Influencer Research
Chapter 5

Building a Content Execution Plan

  • 14. Overview of Content Execution Plan (1:35)
  • 15. Setup Your Content Creation Process & Workflow (6:28)
  • 16. Define Your Team and Roles (1:57)
  • 17. Define Your Blog Post Guidelines (5:45)
  • 18. Select the Right Content Types for Your Articles (2:02)
  • 19. Build Your Content Calendar (2:35)
  • Quiz - Building a Content Execution Plan
Chapter 6

Set Up Tracking

  • 20. Introduction to Goal Tracking (2:48)
  • 21. Setting Up Goals in Google Analytics (1:59)
  • 22. Defining Funnels and Setting Up Ecommerce Tracking (4:35)
  • Quiz - Set Up Tracking
Chapter 7

SEO Optimization

  • 23. Introduction to Optimizing Content (1:23)
  • 24. On-page Optimization of a Blog Post (6:36)
  • 25. Building Links (3:23)
  • 26. Using Email Outreach to Build Links (4:42)
  • Quiz - SEO Optimization
Chapter 8

Content Promotion

  • 27. Why is Content Promotion Important? (1:42)
  • 28. Evaluate Your Client’s Current Content Promotion (2:41)
  • 29. Consider Content Pre-Promotion (1:51)
  • 30. Promoting Content via Social Media – PART 1 (5:08)
  • 31. Promoting Content via Social Media – PART 2 (2:46)
  • 32. Using Paid Promotion on Social Media (2:32)
  • Quiz - Content Promotion
Chapter 9

Analyze & Optimize

  • 33. Monitor the Results of Your Strategy (6:38)
  • 34. Optimize the Strategy to Improve Results (6:57)
  • Quiz - Analyze & Optimize
Chapter 10

Summary

  • 35. Summary (3:34)
Chapter 11

Final Quiz

  • Final Quiz
Ian Cleary

By Ian Cleary

Globally recognized content marketer and author, with a passion for marketing technology.

Course Description

  • play 35 Videos
  • time 2.3 Hours

This course provides you with practical advice and a framework for building and implementing a content strategy for your clients' blog that delivers results. This course is ideal for those who possess some knowledge in digital marketing or blogging. There is significant work in building a blog content strategy and it requires a variety of digital marketing skills ranging from keyword research and content creation to content analytics and optimization. By the end of the course, you'll have the skills needed to monetize and scale your content strategy.

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131 Reviews

  • 4.8
  • dariosmm

  • Iair

  • esdeath21

  • Mitchell

  • Abdulrahman

Although I had more expectations, I wanted more hands on and examples. But he looks like he knows what he is doing.

  • Anthony

Very informative course!

  • Landon

Ian Cleary offers valuable information in this course. There's zero fluff. Every second is worth your time.

  • 6C

  • danstanley

  • Digital

  • Nikolaos

One of my favorites. Very happy with the way the presenter explained everything. Probably the best SEO course on fiverr learn.

  • univsolmc

Very informative. Thank you.

  • Peyton

Really well-done! I learned so much in such a short amount of time. I highly recommend this course for those offering services in blog writing, social media planning, and more! Definitely a versatile course.

  • klevitt70

Great course learned a lot!

  • catwriter

Good, informative and fun.

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Blog Content Strategy

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Frequently Asked Questions

  • What is the purpose of a blog?

    There are all kinds of blogs, serving all kinds of purposes. Personal blogs give an insight into the lives of their creators, but many businesses also create blogs. A successful blog can establish a business as a respected authority in its niche, and support SEO. Blog posts can also express the ‘personality’ of a business better than standard website content. Finally, blogs provide an opportunity for content marketing – a subtle form of marketing that allows you to wrap promotional messages in something of value, like an engaging article.

  • How do you write a blog article?

    Don’t dive in! Instead, take the time to research the topic and plan the structure of your article first. Every article should start engagingly – with words crafted to draw the reader deeper into the text. If you’re writing a long-form article, it’s usually best to break the content up with headers and sub-headers. Bullet points and numbered lists also provide a reader-friendly format. Avoid ‘fluff’ and make each word count. Finally, remember that writing isn’t a one-step process, so always be prepared to edit and improve your work.

  • What makes a blog successful?

    It’s not enough just to post great articles on your blog; these articles need to align with your blog content strategy. That strategy should allow you to connect with your audience – so you’ll need to understand who you’re targeting, and what they’re searching for. Next, you’ll need a plan to put your content in front of your audience – that’s where SEO and content promotion come in. Finally, never accept that your blog is ‘good enough’; keep analyzing and optimizing your content – and your content strategy.

  • Does blogging help SEO?

    Yes – blogging is one of the most powerful ways to improve a website’s position in the search results. Building a body of keyword-rich content helps search engines recognize what a website’s all about, so when you’re blogging for SEO reasons, it’s even more important to keep your posts on topic. As well as being a great way to target valuable keywords, articles and blog posts can also attract backlinks. Always remember, the key to getting backlinks organically is offering high-quality content that provides genuine value for your readers.

  • How do you do keyword research for a blog?

    Keyword research is vital for a blog’s success. The trick is finding search terms used by people interested in your niche. This starts with a little common sense, but there are also some great keyword-research tools you can use. Google’s Keyword Planner is a popular (and free) choice, but paid tools sometimes provide more detailed statistics. Not all keywords are equal. You should ideally target keywords that are popular with searchers, but not too competitive. It’s typically easier to rank for longtail keywords (which include 3+ words).

  • How do I become a freelance blog writer?

    Fiverr is the perfect place to launch your career as a freelance blog writer! Every day, our Articles and Blog Posts category is visited by a steady stream of buyers, all looking for blog writers. It’s a competitive niche, but this Blog Content Strategy course will help you stand out; the badge you earn will show buyers that you understand the strategies behind successful blogging. Top-notch writing skills are important too – so sharpen up by building a blog of your own, or contributing guest posts to established blogs!

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