Blog Content Strategy
Learn how to create and implement a killer blog content strategy to maximize traffic and increase your revenue.
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30-day money-back guarantee
Not satisfied?Reach out to our customer support team within 30 days to receive a full refund.
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Unlimited access, anywhere, anytime
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Learn from hand-vetted instructors, experts in their field
Blog Content Strategy
Learn how to create and implement a killer blog content strategy to maximize traffic and increase your revenue.
-
30-day money-back guarantee
Not satisfied?Reach out to our customer support team within 30 days to receive a full refund.
-
Unlimited access, anywhere, anytime
-
Learn from hand-vetted instructors, experts in their field
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1- 1. Welcome and What This Course Covers (3:59)
- Course Downloads
- Quiz - Introduction to the Course
- 2. Understanding Your Client and Their Objectives (2:50) Free
- 3. Building Your Client’s Target Personas (4:09)
- 4. Analyze Your Client’s Blog (2:01)
- 5. Research Your Client’s Competitors (2:24)
- Quiz - Understanding Your Client and Their Goals
- 6. Introduction to Keyword Research (3:04)
- 7. Step 1 – Topic Research (3:27)
- 8. Step 2 – Focused Keyword Research (6:03)
- 9. Step 3 – Organizing & Prioritizing Keywords (9:24)
- 10. Bonus – Using Paid Tools (5:59)
- Quiz - Keyword Research
- 11. Introduction – Who are Influencers and Why are They Beneficial (3:46)
- 12. Finding Influencers Using Free Tools (5:57)
- 13. Finding Influencers Using Paid Tools (5:04)
- Quiz - Influencer Research
- 14. Overview of Content Execution Plan (1:35)
- 15. Setup Your Content Creation Process & Workflow (6:28)
- 16. Define Your Team and Roles (1:57)
- 17. Define Your Blog Post Guidelines (5:45)
- 18. Select the Right Content Types for Your Articles (2:02)
- 19. Build Your Content Calendar (2:35)
- Quiz - Building a Content Execution Plan
- 20. Introduction to Goal Tracking (2:48)
- 21. Setting Up Goals in Google Analytics (1:59)
- 22. Defining Funnels and Setting Up Ecommerce Tracking (4:35)
- Quiz - Set Up Tracking
- 23. Introduction to Optimizing Content (1:23)
- 24. On-page Optimization of a Blog Post (6:36)
- 25. Building Links (3:23)
- 26. Using Email Outreach to Build Links (4:42)
- Quiz - SEO Optimization
- 27. Why is Content Promotion Important? (1:42)
- 28. Evaluate Your Client’s Current Content Promotion (2:41)
- 29. Consider Content Pre-Promotion (1:51)
- 30. Promoting Content via Social Media – PART 1 (5:08)
- 31. Promoting Content via Social Media – PART 2 (2:46)
- 32. Using Paid Promotion on Social Media (2:32)
- Quiz - Content Promotion
- 33. Monitor the Results of Your Strategy (6:38)
- 34. Optimize the Strategy to Improve Results (6:57)
- Quiz - Analyze & Optimize
- 35. Summary (3:34)
- Final Quiz
Onalytica’s top 50 marketers globally; his content has been shared 400k+ times with 1million+ blog visitors.
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Build an expert content execution plan for a blog from scratch
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Set up your content creation process and workflow
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Understand your client and their competitors by performing research
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Perform professional, in-depth keyword research
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Find and work with influencers to maximize your traffic
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Use funnel goals and e-commerce tracking to monitor your sales online
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Optimize your content on and off-page with advanced SEO and link building
The average blog post takes 3.5 hours to write. That’s a ton of time and effort if you post regularly. Having a solid strategy for your blog content ensures that you don’t waste a second on unnecessary work and that you maximize the potential of every post.
In this course, you’ll gain access to a fail-proof framework for building and implementing a professional blog strategy. Learn a wide range of skills including keyword research, content analytics and optimization so that you can monetize and scale your content strategy efficiently.
The course is filled with helpful assignments, ready-to-use templates and recommendations to help get you on track. Covering everything from performing an expert analysis on a blog to influencer research, advanced execution plans, SEO and content promotion, it promises to get you thinking about your blog strategy like a pro.
About This Course
The average blog post takes 3.5 hours to write. That’s a ton of time and effort if you post regularly. Having a solid strategy for your blog content ensures that you don’t waste a second on unnecessary work and that you maximize the potential of every post.
In this course, you’ll gain access to a fail-proof framework for building and implementing a professional blog strategy. Learn a wide range of skills including keyword research, content analytics and optimization so that you can monetize and scale your content strategy efficiently.
The course is filled with helpful assignments, ready-to-use templates and recommendations to help get you on track. Covering everything from performing an expert analysis on a blog to influencer research, advanced execution plans, SEO and content promotion, it promises to get you thinking about your blog strategy like a pro.
What You Will Learn
- Practical skills in SEO, keyword research and content marketing
- How to analyze an already existing blog and build target personas
- How to complete a keyword research list and spreadsheet
- How to define and set up measurable campaign goals
- How to define your blog post guidelines
- How to build a professional content calendar
- How to promote your content through social channels
- How to measure and track results once your plan is implemented
Why learn with Ian Cleary?
One of Onalytica’s top 50 marketers globally, his content has been shared 400k+ times and he has generated 1million+ visitors to his blog. He has won 4 Social Media Examiner Blog Awards and is a regular keynote speaker at the Content Marketing World and Social Media Marketing World conferences.
Who Is This Course For?
- Bloggers looking for a practical and theory-based course
- Anyone who want to learn how to create and implement a blog content strategy
- Content Marketers wanting to enhance their blogging skills
- Anyone wanting to start a professional career in blog content strategy
- Digital nomads looking for work that they can do from anywhere in the world
- All levels of experience
Requirements
- Access to Internet
- Computer / Laptop / Mobile Device
What Is Included?
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Immediate unlimited access to course materials
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30-day money-back guarantee
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Exercises and quizzes to help you put theory into practice
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English Closed Captions
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Suitable for mobile or desktop
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A badge to showcase your expertise on your profile page upon completion
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1- 1. Welcome and What This Course Covers (3:59)
- Course Downloads
- Quiz - Introduction to the Course
- 2. Understanding Your Client and Their Objectives (2:50) Free
- 3. Building Your Client’s Target Personas (4:09)
- 4. Analyze Your Client’s Blog (2:01)
- 5. Research Your Client’s Competitors (2:24)
- Quiz - Understanding Your Client and Their Goals
- 6. Introduction to Keyword Research (3:04)
- 7. Step 1 – Topic Research (3:27)
- 8. Step 2 – Focused Keyword Research (6:03)
- 9. Step 3 – Organizing & Prioritizing Keywords (9:24)
- 10. Bonus – Using Paid Tools (5:59)
- Quiz - Keyword Research
- 11. Introduction – Who are Influencers and Why are They Beneficial (3:46)
- 12. Finding Influencers Using Free Tools (5:57)
- 13. Finding Influencers Using Paid Tools (5:04)
- Quiz - Influencer Research
- 14. Overview of Content Execution Plan (1:35)
- 15. Setup Your Content Creation Process & Workflow (6:28)
- 16. Define Your Team and Roles (1:57)
- 17. Define Your Blog Post Guidelines (5:45)
- 18. Select the Right Content Types for Your Articles (2:02)
- 19. Build Your Content Calendar (2:35)
- Quiz - Building a Content Execution Plan
- 20. Introduction to Goal Tracking (2:48)
- 21. Setting Up Goals in Google Analytics (1:59)
- 22. Defining Funnels and Setting Up Ecommerce Tracking (4:35)
- Quiz - Set Up Tracking
- 23. Introduction to Optimizing Content (1:23)
- 24. On-page Optimization of a Blog Post (6:36)
- 25. Building Links (3:23)
- 26. Using Email Outreach to Build Links (4:42)
- Quiz - SEO Optimization
- 27. Why is Content Promotion Important? (1:42)
- 28. Evaluate Your Client’s Current Content Promotion (2:41)
- 29. Consider Content Pre-Promotion (1:51)
- 30. Promoting Content via Social Media – PART 1 (5:08)
- 31. Promoting Content via Social Media – PART 2 (2:46)
- 32. Using Paid Promotion on Social Media (2:32)
- Quiz - Content Promotion
- 33. Monitor the Results of Your Strategy (6:38)
- 34. Optimize the Strategy to Improve Results (6:57)
- Quiz - Analyze & Optimize
- 35. Summary (3:34)
- Final Quiz