Blog Content Strategy
Learn how to create and implement a killer blog content strategy to maximize traffic and increase your revenue.
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30-day money-back guarantee
Not satisfied?
Reach out to our customer support team within 30 days to receive a full refund.
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Unlimited access, anywhere, anytime
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Learn from hand-vetted instructors, experts in their field
Blog Content Strategy
Learn how to create and implement a killer blog content strategy to maximize traffic and increase your revenue.
-
30-day money-back guarantee
Not satisfied?
Reach out to our customer support team within 30 days to receive a full refund.
-
Unlimited access, anywhere, anytime
-
Learn from hand-vetted instructors, experts in their field
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1Introduction to the Course
- 1. Welcome and What This Course Covers (3:59)
- Course Downloads
- Quiz - Introduction to the Course
Understanding Your Client and Their Goals
- 2. Understanding Your Client and Their Objectives (2:50) Free
- 3. Building Your Client’s Target Personas (4:09)
- 4. Analyze Your Client’s Blog (2:01)
- 5. Research Your Client’s Competitors (2:24)
- Quiz - Understanding Your Client and Their Goals
Keyword Research
- 6. Introduction to Keyword Research (3:04)
- 7. Step 1 – Topic Research (3:27)
- 8. Step 2 – Focused Keyword Research (6:03)
- 9. Step 3 – Organizing & Prioritizing Keywords (9:24)
- 10. Bonus – Using Paid Tools (5:59)
- Quiz - Keyword Research
Influencer Research
- 11. Introduction – Who are Influencers and Why are They Beneficial (3:46)
- 12. Finding Influencers Using Free Tools (5:57)
- 13. Finding Influencers Using Paid Tools (5:04)
- Quiz - Influencer Research
Building a Content Execution Plan
- 14. Overview of Content Execution Plan (1:35)
- 15. Setup Your Content Creation Process & Workflow (6:28)
- 16. Define Your Team and Roles (1:57)
- 17. Define Your Blog Post Guidelines (5:45)
- 18. Select the Right Content Types for Your Articles (2:02)
- 19. Build Your Content Calendar (2:35)
- Quiz - Building a Content Execution Plan
Set Up Tracking
- 20. Introduction to Goal Tracking (2:48)
- 21. Setting Up Goals in Google Analytics (1:59)
- 22. Defining Funnels and Setting Up Ecommerce Tracking (4:35)
- Quiz - Set Up Tracking
SEO Optimization
- 23. Introduction to Optimizing Content (1:23)
- 24. On-page Optimization of a Blog Post (6:36)
- 25. Building Links (3:23)
- 26. Using Email Outreach to Build Links (4:42)
- Quiz - SEO Optimization
Content Promotion
- 27. Why is Content Promotion Important? (1:42)
- 28. Evaluate Your Client’s Current Content Promotion (2:41)
- 29. Consider Content Pre-Promotion (1:51)
- 30. Promoting Content via Social Media – PART 1 (5:08)
- 31. Promoting Content via Social Media – PART 2 (2:46)
- 32. Using Paid Promotion on Social Media (2:32)
- Quiz - Content Promotion
Analyze & Optimize
- 33. Monitor the Results of Your Strategy (6:38)
- 34. Optimize the Strategy to Improve Results (6:57)
- Quiz - Analyze & Optimize
Summary
- 35. Summary (3:34)
Final Quiz
- Final Quiz
After Completing This Course You Will Be Able To
About This Course
The average blog post takes 3.5 hours to write. That’s a ton of time and effort if you post regularly. Having a solid strategy for your blog content ensures that you don’t waste a second on unnecessary work and that you maximize the potential of every post.
In this course, you’ll gain access to a fail-proof framework for building and implementing a professional blog strategy. Learn a wide range of skills including keyword research, content analytics and optimization so that you can monetize and scale your content strategy efficiently.
The course is filled with helpful assignments, ready-to-use templates and recommendations to help get you on track. Covering everything from performing an expert analysis on a blog to influencer research, advanced execution plans, SEO and content promotion, it promises to get you thinking about your blog strategy like a pro.
About This Course
The average blog post takes 3.5 hours to write. That’s a ton of time and effort if you post regularly. Having a solid strategy for your blog content ensures that you don’t waste a second on unnecessary work and that you maximize the potential of every post.
In this course, you’ll gain access to a fail-proof framework for building and implementing a professional blog strategy. Learn a wide range of skills including keyword research, content analytics and optimization so that you can monetize and scale your content strategy efficiently.
The course is filled with helpful assignments, ready-to-use templates and recommendations to help get you on track. Covering everything from performing an expert analysis on a blog to influencer research, advanced execution plans, SEO and content promotion, it promises to get you thinking about your blog strategy like a pro.
What You Will Learn
- Practical skills in SEO, keyword research and content marketing
- How to analyze an already existing blog and build target personas
- How to complete a keyword research list and spreadsheet
- How to define and set up measurable campaign goals
- How to define your blog post guidelines
- How to build a professional content calendar
- How to promote your content through social channels
- How to measure and track results once your plan is implemented
Why learn with Ian Cleary?
One of Onalytica’s top 50 marketers globally, his content has been shared 400k+ times and he has generated 1million+ visitors to his blog. He has won 4 Social Media Examiner Blog Awards and is a regular keynote speaker at the Content Marketing World and Social Media Marketing World conferences.
Who Is This Course For?
- Bloggers looking for a practical and theory-based course
- Anyone who want to learn how to create and implement a blog content strategy
- Content Marketers wanting to enhance their blogging skills
- Anyone wanting to start a professional career in blog content strategy
- Digital nomads looking for work that they can do from anywhere in the world
- All levels of experience
Requirements
- Access to Internet
- Computer / Laptop / Mobile Device
What Is Included?
152 Reviews
There were several instances where the video just wouldn’t play. It could be my phone/internet connection speed. Other than that, the course was outstanding!!!
Very comprehensive and educative
I bought the course months ago .But i wasn't confident enough to learn and implement it . Although I have only two projects won, this course has open doors to new skills and gigs for me .
Thank you very much
Regards Gulrukh
Great course! I wouldn't recommend it for beginners, as the content is pretty advanced. I give it four stars because some of the quiz answers were wrong, and it made it kind of confusing. Ian is great!
One of my favorites. Very happy with the way the presenter explained everything. Probably the best SEO course on fiverr learn.
Great course learned a lot!
Overall a great opportunity to learn more about SEO industry and especially content promotion strategy. I have found one wrong question options that has been said that "alt" as an HTML tag although it is an attribute of tag.
A very amazing and creative course to master! I highly would recommend to new buyers!
the instructor knows his onions. Definitely worth every minute I spent watching.
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1Introduction to the Course
- 1. Welcome and What This Course Covers (3:59)
- Course Downloads
- Quiz - Introduction to the Course
Understanding Your Client and Their Goals
- 2. Understanding Your Client and Their Objectives (2:50) Free
- 3. Building Your Client’s Target Personas (4:09)
- 4. Analyze Your Client’s Blog (2:01)
- 5. Research Your Client’s Competitors (2:24)
- Quiz - Understanding Your Client and Their Goals
Keyword Research
- 6. Introduction to Keyword Research (3:04)
- 7. Step 1 – Topic Research (3:27)
- 8. Step 2 – Focused Keyword Research (6:03)
- 9. Step 3 – Organizing & Prioritizing Keywords (9:24)
- 10. Bonus – Using Paid Tools (5:59)
- Quiz - Keyword Research
Influencer Research
- 11. Introduction – Who are Influencers and Why are They Beneficial (3:46)
- 12. Finding Influencers Using Free Tools (5:57)
- 13. Finding Influencers Using Paid Tools (5:04)
- Quiz - Influencer Research
Building a Content Execution Plan
- 14. Overview of Content Execution Plan (1:35)
- 15. Setup Your Content Creation Process & Workflow (6:28)
- 16. Define Your Team and Roles (1:57)
- 17. Define Your Blog Post Guidelines (5:45)
- 18. Select the Right Content Types for Your Articles (2:02)
- 19. Build Your Content Calendar (2:35)
- Quiz - Building a Content Execution Plan
Set Up Tracking
- 20. Introduction to Goal Tracking (2:48)
- 21. Setting Up Goals in Google Analytics (1:59)
- 22. Defining Funnels and Setting Up Ecommerce Tracking (4:35)
- Quiz - Set Up Tracking
SEO Optimization
- 23. Introduction to Optimizing Content (1:23)
- 24. On-page Optimization of a Blog Post (6:36)
- 25. Building Links (3:23)
- 26. Using Email Outreach to Build Links (4:42)
- Quiz - SEO Optimization
Content Promotion
- 27. Why is Content Promotion Important? (1:42)
- 28. Evaluate Your Client’s Current Content Promotion (2:41)
- 29. Consider Content Pre-Promotion (1:51)
- 30. Promoting Content via Social Media – PART 1 (5:08)
- 31. Promoting Content via Social Media – PART 2 (2:46)
- 32. Using Paid Promotion on Social Media (2:32)
- Quiz - Content Promotion
Analyze & Optimize
- 33. Monitor the Results of Your Strategy (6:38)
- 34. Optimize the Strategy to Improve Results (6:57)
- Quiz - Analyze & Optimize
Summary
- 35. Summary (3:34)
Final Quiz
- Final Quiz
Sample lesson