Google Analytics - Fundamentals

  • 4.7 (47 Reviews)
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  • Learn from hand-vetted instructors, experts in their field

Google Analytics - Fundamentals

  • 4.7 (47 Reviews)
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

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Course Syllabus

Chapter 1


  • Introduction (3:15)
  • 1. Web Technology (17:33) Free
  • Quiz - Web Technology
  • 2. Web Analytics Terminology (18:12)
  • Quiz - Web Analytics Terminology
  • 3. Getting Started With GA (12:48)
  • 4. Fundamentals of GA (12:15)
  • Quiz - Fundamentals of GA
  • 5. What We Can Do With GA (11:21)
  • Quiz - What We Can Do With GA
  • 6. Your GA Account (25:20)
  • Quiz - Your GA Account
  • 7. Navigating GA UI (22:18)
  • Quiz - Navigating GA UI
  • 8. Audience Reports (37:05)
  • Quiz - Audience Reports
  • 9. Acquisition Reports (17:07)
  • Quiz - Acquisition Reports
  • 10. Behavior Reports (15:29)
  • Quiz - Behavior Reports
  • 11. Conversion Reports (19:20)
  • Quiz - Conversion Reports
  • 12. Account Administration (29:26)
  • Quiz - Account Administration
  • 13. Summary (1:52)
Chapter 2

Final Quiz

  • Final Quiz

Course Description

  • play 14 Videos
  • time 4.1 Hours

Discover Google Analytics from the ground-up with this training program. In this course, you'll learn how to harness the power of Google Analytics, get the most out of the data you collect, and discover all that you can do within Google Analytics. Get a grip on what you can do inside of Google Analytics in this 12-lesson course. This course is great for all skill levels. You don’t need to have any prior knowledge or experience with Google Analytics, and if you do have experience, it's a great opportunity to learn something new.

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47 Reviews

  • 4.7
  • Jamil

Awesome course ! Really love this, very much.

  • bhavnaprakash

  • rachelhill348

Jeff is good tutor, and clearly is very experienced in Google Analytics. I had previously studied a little Google Analytics in college, but had forgotten a lot of it. I needed a refresher course, and since I use Fiverr, I figured this course would highlight a lot of the important things to know. In hindsight, I probably should have chosen the Advanced class that would have given me more in-depth information on configuring Google Analytics for my business. Jeff referred to the advanced classes a lot in this course, and I felt that a lot of the intricate detail that actually makes Google Analytics worthwhile was glazed over. Having said that, I feel more comfortable navigating Google Analytics on completing this beginners course.

  • Powers

Great course just wish I could show my fam how well i've done!!!! I am in need to go back and re learn I do not want to have to buy again to refresh my mind on what I learned!!!!

  • Nir

  • Kevin

  • Vito

  • Joe

This coarse was great. So much knowledge.

  • bloomwithseo

  • George

  • Tom

Great info. Thank you.

  • drawlzbrandco

  • Joselino

  • moses

  • Benjamin

  • seopro7

Informative and Very detailed explanation. Looking forward to google analytics mastery and advanced course. Outstanding Experience :-)

  • jovi206

  • trafficnpromo

  • evgeniap

Very happy with it! Informative, comprehensive, good pace, excellent delivery.
Thank you!

  • James

Straight forward and informative.

  • Chalmers

  • D'Angelo

  • translationsger

A very practical approach to Google Analytics. You really learn what the statistics mean and why it's important for your business!

  • provotalent

Nice overview. Could have been somewhat more concise, but since its a beginners course, the extra time and verbiage was understandable.

  • David

Good for understanding how Google Analytics works and what all the reports can be used for.

  • Lori

  • nikitashigov

It's not bad. quite informative. but i would cut some parts and make it shorter

  • Ben

  • univsolmc

Wow! That was a lot of information. I may need to take the other two course to have everything make sense.

  • Aleem

Very Comprehensive for benginners

  • adrockmarketing

  • Dre

Jeff is great. Explains everything with honesty and clarity.

  • Jude

Very instructive. I believe the advance course has a lot more to offer.

  • konkamunsif

I think jeff knows what he's talking about but I also believe the fundamentals course is not the right match for you if you know the basics of ads whether it be fb or google because this course is basically a walk through of the google analytics platform. While it may help complete newbies, if you are already familiar with online marketing terms, you wont find this of much help. Probably your money would be better spent on the advanced courses.

  • toddabarsness

I enjoyed taking this class! I have never used Google analytics; I think this course is great for those wanting to get an understanding of the basics of GA.

  • jane_anyiam

Great lessons and in-depth overview of the Google Analytics

  • neilking356

A fascinating subject well presented uncovering a lot of the mysteries of google Analytics. I'm definitely going to be taking the advanced class and also the master class. I would highly recommend this course.

  • Marius

Good intro, nice content but much, much too long. The amount of provided info could have been tought in about two hours less.

  • Arrigo

Honestly, I got a lot out of this course. It showed everything I needed to start with GA, which is exactly what a beginner course is supposed to do. The scope was right, and even if it felt a little bit like a laundry list of features, I had GA installed on my websites with quite a bit of data to test things out. Overall, I'm happy with the delivery.

  • Brad

I really didn't know much about Google Analytics going into this course, however, after this course, I can say that my mind is opened to the many possibilities Google Analytics has to offer. Some of the content was over my head initially, but after taking some notes and actively following along with my own analytics page, I started to understand what was going on.

There is still more to learn and I plan on taking the next course, but in the meantime, I just need to practice using the interface.

  • Ahmad

Good course. Adding slides for download would be helpful.

  • nomysirang

  • Nathaniel

  • jill27

  • Farooq

  • rdsmith1977

  • Devin

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Google Analytics - Fundamentals

4.7 (47)