Social Media Content Strategy

  • 4.8 (60 Reviews)
$42 Buy Course Free Preview
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

Social Media Content Strategy

  • 4.8 (60 Reviews)
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

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Course Syllabus

Chapter 1

Course Introduction

  • 1. Welcome (1:19)
  • Course Downloads
Chapter 2

Setting Objectives

  • 2. Marketing Funnel (2:15)
  • 3. Key Performance Indicators (0:47)
  • Quiz: Setting Objectives
Chapter 3

Identifying your Target Audience

  • 4. Marketing Personas (3:37) Free
  • 5. Customer Research (1:45)
  • 6. Facebook Audience Insights (6:45)
  • 7. Survey Monkey (5:56)
  • 8. Empathy Mapping (2:34)
  • Quiz: Identifying your Target Audience
Chapter 4

Defining your content strategy

  • 9. Content Mission Statement (2:24)
  • 10. Researching Competitors (8:47)
  • 11. Content Pillars (4:53)
  • 12. Identifying Post Types (4:50)
  • Quiz: Defining your content strategy
Chapter 5

Executing on your content strategy

  • 13. Executing on your Content Strategy (0:39)
  • 14. Planning your Posts (7:57)
  • 15. Selecting Visuals (3:34)
  • 16. Writing Copy (2:33)
  • Quiz: Executing on your content strategy
Chapter 6

Creating an efficient process

  • 17. Creating an Efficient Process (0:16)
  • 18. Reusing content (2:19)
  • 19. Getting Help (10:11)
  • Quiz: Creating an efficient process
Chapter 7

Measuring and Optimizing

  • 20. Measuring Performance (0:29)
  • 21. Facebook and Instagram Analytics & Insights (6:42)
  • 22. Multi-channel content strategy (0:40)
  • Quiz: Measuring and Optimizing
Chapter 8


  • 23. What we learned (1:27)
Chapter 9

Final Quiz

  • Final Quiz

Course Description

Whether you're supporting a big brand like Coca Cola or your local yoga studio, if you're involved in social media content strategy you have a daunting task ahead of you: creating content that grabs your followers' attention. That's what you'll learn in this course: how to create social media content with "thumb stopping power". I'll take you step-by-step through my proven process for developing and executing on a social media content strategy. This course is ideal for small business owners or freelancers looking to develop a more strategic and efficient approach to content development for social.

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60 Reviews

  • 4.8
  • Wendy

A lot of great information and tools that are applicable to manage social media.

I love the practical tools recommended, and the marketing theories/concepts discussed.

My only feedback would be adding more information or example about executing content strategy in multiple channels (how you would organize it/ priority).

Regardless, it was a great course!

  • jscardspa

Great introduction to social media content strategy. Plenty of helpful insights and strategy as well as specific tools and even templates to use.

  • itsbee

  • Carmen

Good overview for someone who just starts to engage with Content Strategy. For a Freelancer working in this field this course just scratch the surface.

  • wrt3918yds

" There is a saying, When the student is ready the teacher will appear" I was saying to myself the other day that I do not understand the correlation between the Social Media Posts and the company trying to sell products. This training is so effective that I now have the big picture understanding and practical application to build a brand for myself. Awsome course well worth the investment.

  • Rei

  • Jonathan

Great course! Very informative!

  • endritkarameto

  • D'Angelo

  • katyavass

Very clear and informative. I’ve struggled in the past to plan content and Rita delivers clarity and an exact roadmap to have a strong content strategy that eliminates the stress of posting random content and hoping that my target audience is interested.

  • Jasper

Nice course with clear steps and language. Only thing I noticed is that the explanation of cross-posting and cross-promoting got mixed up during the quiz.

  • Syed Mohammad

A great way to start!

  • Bhupendra

Great Value! Fully money worth stuff. Thank you!

  • louisel57

  • Randa

Rita Cidre is amazing! Love the class! Wish I'd discovered Fiverr ages ago.

  • univsolmc

I loved every second of the Social Media Content Strategy course. Quick, easy and you can apply the steps right away. The course is the organic first step to the Facebook/IG Ad Fundamentals courses, I took previously, but it brought all the information into focus.

Thank you,

Uni V. Sol

  • Ayaz

It was a wonderful experience with this course. I was quite a new guy for social media field but this covered it very well. I missed the introduction to pinterest and linkedin. But overall it was very informative.

  • Christian John

Awesome course! Really practical information on how to create a social media content strategy! I highly recommend!

  • Paul

Excellent. Provides the tools (workbooks and so forth) for the strategist role and how to use them step by step.

  • andelby

A great course, well explained on social strategies. Not being my first field of work, I was very pleased to follow these lessons and deepen this discourse. Recommended!

  • cathrynperry

Great course, easy to follow and full of helpful tips and strategies. Thank you!

  • Anna

The course was very well structured, and the instructor very engaged. I learned a lot of new stuff, and especially I will try out Canva to improve my social media posts.

  • willstauff

Awesome content. Thank you! This helps me a lot with my entrepreneurial goals.

  • biofin

Thank you for this great course! It really helped me to get started with my social media content strategy.

  • abbeylinks

Great course!

  • georgiadebono

Covered some basics I already knew, but also learned some new things around Content Strategy that I wasn't familiar with. Definitely useful! Thanks, Rita

  • Jerry

fun and informative

  • Alisa

Absolutely fantastic! Easy to follow, the speaker is very engaging, examples are brilliant, useful materials to use, practical knowledge

  • taylormarek

Awesome job, great research. Exactly what I needed. Thanks!

  • Matthew

Excellent course delivered well and very engaging.

  • Nikita

I am learning a lot

  • Janae

Fantastic. Easy to follow, very informative, designed in a way that enabled me to work along with the video and increase what I was able to learn. This was well worth the cost.

  • atpcre

This course is great. Easy to follow and it covered all points of content. I would have loved to see some of the other areas of the funnel but I loved it.

  • Damion

I must say it was very informative for me. Thank you!

  • millians

This validates my ideas also I learn new strategies as well

  • raton87

Lot of funs! I learned about content strategies. A lot of secrets here on how to grow your business! Thanks for the super tutorial.

  • Rajesh

  • Hossanur

this course helps me a lot.

  • Danielle

It was easy to follow along as a person who is new to social media content for a business/organization.

  • steve

  • pauline

The course was great!

  • Rob

Very informative and helpful... I'll be using some of these strategies for my own business :)

  • Anthony

The course was very informative, well thought-out, and engaging. Would definitely recommend it to others interested in learning more about marketing strategies for social media.

  • Dane

  • Drashti

Very insightful!!

  • cohammah

  • cxwebexpert

Very informative. :) Thanks!

  • Gemma

  • Milea

Good information! Thank you.

  • Marco

  • j_addicted

  • obyssss

Great overall course

  • Evans

A good lesson for content strategy, ideas and where to find inspirations.

  • aneesmakrooes


  • Gabriel

  • venalbe

Very well structured and easy to follow, you can easily get the basics that you can apply in your day-to-day job!

  • keithlapinski

  • Christian

  • mpsceta

Very specific and easy to follow.

  • Romy

You're one step away

Social Media Content Strategy

4.8 (60)

Frequently Asked Questions

  • What content should I post on social media?

    It’s important to post regularly on social media – but that doesn’t mean you should just post anything! Posting boring, off-topic, or irrelevant content will only damage your brand. Instead, you should post content that passes 3 tests: First, it should be engaging enough to capture people’s attention. Second, it should be consistent with your overall marketing strategy. Finally, it should be relevant to your target audience. Content that ticks these 3 boxes will stand the best chance of being viewed and shared.

  • How do you write a good social media post?

    Make it interesting. Even if the topic’s technical, the way you write about it should make it feel exciting. Having a unique angle could set your brand apart, so try to find a new and different way of saying things, instead of just copying others. Your content should also be relevant and targeted. Knowing your audience is key to that aim, so think about how your posts can add to your followers’ lives – maybe telling them something they didn’t know; maybe just injecting some comedy into their day!

  • How do you develop a social media strategy?

    You’ll need to identify your target audience; research, surveys, and tools like Facebook Audience Insights all help build a deeper understanding of who’s interacting with your content. Be clear about your objectives – are you aiming for enhanced engagement, direct conversions, or something else? You could create a mission statement to define your key objectives, and KPIs to measure your success. Finally, competitor research is vital – ask what works, and what doesn’t, then learn from the best and avoid repeating other people’s mistakes!

  • How do you become a social media strategist?

    Taking this course is the perfect way to start, then you can build on your new knowledge by looking at how big brands use social media to stay visible to their customers. Next, you’ll need to practice your skills on real-world projects. Fiverr is the perfect platform to connect with business owners who need help building their social media presence. You probably won’t start working with world-famous brands right away, but you can learn from what they do and apply the same techniques for your buyers’ businesses.

  • What makes a good social media strategist?

    Patience is one of the key skills you’ll need to be a successful social media strategist. If you’re executing strategies as well as creating them, then it can be tempting to jump right in and start posting! But it’s important to invest time in research, looking at your target audience and competitors before tailoring a strategy to suit your client’s brand positioning. A good strategy could shape your client’s online presence for months, or even years, so it’s important to take the time to get it right!

  • What is the role of a social media strategist?

    Your first role will be creating social media strategies that align with the company’s aims and brand strategy. There’s a lot of cross-over between social media strategists and social media managers, since many strategists also execute their strategies. This involves planning and composing posts to include the most eye-catching images and engaging copy. You might choose to work with other experts, like graphic designers, image editors, or copywriters; you could even manage a team of specialists to deliver the very best results for your clients.