Social Media Content Strategy

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Course Syllabus

chapter 1

Course Introduction

  • 1. Welcome (1:19)
  • Course Downloads
chapter 2

Setting Objectives

  • 2. Marketing Funnel (2:15)
  • 3. Key Performance Indicators (0:47)
  • Quiz: Setting Objectives
chapter 3

Identifying your Target Audience

  • 4. Marketing Personas (3:37)
  • 5. Customer Research (1:45)
  • 6. Facebook Audience Insights (6:45)
  • 7. Survey Monkey (5:56)
  • 8. Empathy Mapping (2:34)
  • Quiz: Identifying your Target Audience
chapter 4

Defining your content strategy

  • 9. Content Mission Statement (2:24)
  • 10. Researching Competitors (8:47)
  • 11. Content Pillars (4:53)
  • 12. Identifying Post Types (4:50)
  • Quiz: Defining your content strategy
chapter 5

Executing on your content strategy

  • 13. Executing on your Content Strategy (0:39)
  • 14. Planning your Posts (7:57)
  • 15. Selecting Visuals (3:34)
  • 16. Writing Copy (2:33)
  • Quiz: Executing on your content strategy
chapter 6

Creating an efficient process

  • 17. Creating an Efficient Process (0:16)
  • 18. Reusing content (2:19)
  • 19. Getting Help (10:11)
  • Quiz: Creating an efficient process
chapter 7

Measuring and Optimizing

  • 20. Measuring Performance (0:29)
  • 21. Facebook and Instagram Analytics & Insights (6:42)
  • 22. Multi-channel content strategy (0:40)
  • Quiz: Measuring and Optimizing
chapter 8

Conclusion

  • 23. What we learned (1:27)
chapter 9

Final Quiz

  • Final Quiz

Course Description

Whether you're supporting a big brand like Coca Cola or your local yoga studio, if you're involved in social media content strategy you have a daunting task ahead of you: creating content that grabs your followers' attention. That's what you'll learn in this course: how to create social media content with "thumb stopping power". I'll take you step-by-step through my proven process for developing and executing on a social media content strategy. This course is ideal for small business owners or freelancers looking to develop a more strategic and efficient approach to content development for social.

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