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Course SyllabusChapter 1
- 1. Welcome (1:19)
- Course Downloads
- 2. Marketing Funnel (2:15)
- 3. Key Performance Indicators (0:47)
- Quiz: Setting Objectives
Identifying your Target Audience
- 4. Marketing Personas (3:37) Free
- 5. Customer Research (1:45)
- 6. Facebook Audience Insights (6:45)
- 7. Survey Monkey (5:56)
- 8. Empathy Mapping (2:34)
- Quiz: Identifying your Target Audience
Defining your content strategy
- 9. Content Mission Statement (2:24)
- 10. Researching Competitors (8:47)
- 11. Content Pillars (4:53)
- 12. Identifying Post Types (4:50)
- Quiz: Defining your content strategy
Executing on your content strategy
- 13. Executing on your Content Strategy (0:39)
- 14. Planning your Posts (7:57)
- 15. Selecting Visuals (3:34)
- 16. Writing Copy (2:33)
- Quiz: Executing on your content strategy
Creating an efficient process
- 17. Creating an Efficient Process (0:16)
- 18. Reusing content (2:19)
- 19. Getting Help (10:11)
- Quiz: Creating an efficient process
Measuring and Optimizing
- 20. Measuring Performance (0:29)
- 21. Facebook and Instagram Analytics & Insights (6:42)
- 22. Multi-channel content strategy (0:40)
- Quiz: Measuring and Optimizing
- 23. What we learned (1:27)
- Final Quiz
By Rita Cidre
Marketing Manager at Qualtrics, ranked top growth marketer by Hubspot & Search Engine Journal.
- 23 Videos
- 1.4 Hours
Whether you're supporting a big brand like Coca Cola or your local yoga studio, if you're involved in social media content strategy you have a daunting task ahead of you: creating content that grabs your followers' attention. That's what you'll learn in this course: how to create social media content with "thumb stopping power". I'll take you step-by-step through my proven process for developing and executing on a social media content strategy. This course is ideal for small business owners or freelancers looking to develop a more strategic and efficient approach to content development for social.
Learnt so many new things. Thank you.
This course was really helpful. Thanks a bunch.
It's awful. I don't get a word. I'm not learning anything. I don't like this course. I've studied 12 years of my life. I don't want to study more.
great course i am really impress from this course
Excellent. Provides the tools (workbooks and so forth) for the strategist role and how to use them step by step.