Social Media Content Strategy

  • 4.9 (253 Reviews)
$42 Buy Course Free Preview
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

Social Media Content Strategy

  • 4.9 (253 Reviews)
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

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Course Syllabus

Chapter 1

Course Introduction

  • 1. Welcome (1:19)
  • Course Downloads
Chapter 2

Setting Objectives

  • 2. Marketing Funnel (2:15)
  • 3. Key Performance Indicators (0:47)
  • Quiz: Setting Objectives
Chapter 3

Identifying your Target Audience

  • 4. Marketing Personas (3:37) Free
  • 5. Customer Research (1:45)
  • 6. Facebook Audience Insights (6:45)
  • 7. Survey Monkey (5:56)
  • 8. Empathy Mapping (2:34)
  • Quiz: Identifying your Target Audience
Chapter 4

Defining your content strategy

  • 9. Content Mission Statement (2:24)
  • 10. Researching Competitors (8:47)
  • 11. Content Pillars (4:53)
  • 12. Identifying Post Types (4:50)
  • Quiz: Defining your content strategy
Chapter 5

Executing on your content strategy

  • 13. Executing on your Content Strategy (0:39)
  • 14. Planning your Posts (7:57)
  • 15. Selecting Visuals (3:34)
  • 16. Writing Copy (2:33)
  • Quiz: Executing on your content strategy
Chapter 6

Creating an efficient process

  • 17. Creating an Efficient Process (0:16)
  • 18. Reusing content (2:19)
  • 19. Getting Help (10:11)
  • Quiz: Creating an efficient process
Chapter 7

Measuring and Optimizing

  • 20. Measuring Performance (0:29)
  • 21. Facebook and Instagram Analytics & Insights (6:42)
  • 22. Multi-channel content strategy (0:40)
  • Quiz: Measuring and Optimizing
Chapter 8


  • 23. What we learned (1:27)
Chapter 9

Final Quiz

  • Final Quiz

Course Description

  • play 23 Videos
  • time 1.4 Hours

Whether you're supporting a big brand like Coca Cola or your local yoga studio, if you're involved in social media content strategy you have a daunting task ahead of you: creating content that grabs your followers' attention. That's what you'll learn in this course: how to create social media content with "thumb stopping power". I'll take you step-by-step through my proven process for developing and executing on a social media content strategy. This course is ideal for small business owners or freelancers looking to develop a more strategic and efficient approach to content development for social.

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253 Reviews

  • 4.9
  • catwriter

Very useful for beginners, including those who don't offer services in this category, but want to know more.

  • Md.Mizanur

excellent course.thanks fiverr

  • Logo

  • Md. Mehedhi

nice course

  • nutriogroup

  • Crystal

A lot of good advice in here, great presentation, and a wonderful tool.

The only thing I disagreed with was in the final video: the invitation to offer this service immediately as a gig. Even the best courses don't matter if it's all book-learning.

This is (obviously) just a personal opinion, but inviting the students to *try it out on their own social media* so that they can gain some *practice and experience* would have made more sense.

Fiverr is suppose to be a platform for professionals. Handing someone a hammer doesn't mean they can strike the nail.

  • Md

I am very greatful to fiverr to offer this course for free

  • Damaso

Awesome, concise and to the point. A good foundation for social media marketing understanding.

  • Manas

Good Course. Taught a lot of new things andmit has helped me set up my instagram and facebook content strategy

  • Syed

Great course but at least we need all the course on computer. i don't like to keep camera for women only. just focus only on the computer so we understand better. thanks anyway.

  • walee28

The quiz was WRONG. It was incorrectly worded. This isn't how I intended for my investment to be used. Please review quiz #19 with Cross Posting and Cross Promoting.

You completed Quiz: Creating an efficient process
Your score

You answered 1 out of 4 questions correctly

If you have a lot of resources, it's recommended that you _____________ your content.
Cross-promoting requires more resources, but it's a better experience for your followers as you're creating content that fits the unique characteristics of each channel.
When you create unique content for each one of your marketing channels you are:
When you create unique content for each one of your marketing channels you are cross-promoting
True of False: It's OK to edit someone elses's image to fit your brand aesthetic.
You should never edit or doctor someone else's content.
When you use the same content on Facebook and Instagram you are:
When you use the same content on Facebook and Instagram you are cross-posting.



  • katyavass

Very clear and informative. I’ve struggled in the past to plan content and Rita delivers clarity and an exact roadmap to have a strong content strategy that eliminates the stress of posting random content and hoping that my target audience is interested.

  • kili1994

very informative.

  • Kamrul


  • Francesca

Overall interesting content. Felt a bit light in some areas, but otherwise alright. The few downloads will probably be helpful.

  • Nabeel

  • ulisesx

Great course with very clear and precise information showing all steps from the beginning with different ways to get your goals with free tools. Thank you for sharing your knowledge.

  • dbbeaver

Very enjoyable and very informative, great introductory course for those starting out with social media content strategy!

  • Dhananjaya

very helpful thank you !

  • andelby

A great course, well explained on social strategies. Not being my first field of work, I was very pleased to follow these lessons and deepen this discourse. Recommended!

  • cohammah

  • Dane

  • Anthony

The course was very informative, well thought-out, and engaging. Would definitely recommend it to others interested in learning more about marketing strategies for social media.

  • Alisa

Absolutely fantastic! Easy to follow, the speaker is very engaging, examples are brilliant, useful materials to use, practical knowledge

  • Christian John

Awesome course! Really practical information on how to create a social media content strategy! I highly recommend!

  • Sipon

  • Rakib

  • Mosir

it was very good

  • davidkunkel303

  • Aitzaz

very informative, it feel like fun to learn this course.

  • Ridwanul

  • Nmosi

Great Course. Highly Recommended

  • tr_nirob

  • Damion

I must say it was very informative for me. Thank you!

  • sidorissimomike

Truly a great Learn course, however, was expecting more of tricks and tips :)

  • wanderingartist

Wow, a noob like me learnt a lot ! 5/5

  • Wendy

A lot of great information and tools that are applicable to manage social media.

I love the practical tools recommended, and the marketing theories/concepts discussed.

My only feedback would be adding more information or example about executing content strategy in multiple channels (how you would organize it/ priority).

Regardless, it was a great course!

  • ossamamehmood

Thank You So Much, Quite happy with course stream : )

  • MD

Very Usefully I am happy.

  • Petr

An easy and enjoyable way to learn more about Social Media Content Strategy. With many helpful tips.

  • Babur

  • Sreekantha

She is a great teacher. This course really help me to figure out about Social media content strategy. Thank you so much.

  • Jolanda


best learning

  • Roshan

  • Waleed

  • leooliva

Cant wait to implement what I learned. Chuncked together and organized in a very understandable, digestible, and applicable way.

  • ismaelmendoza74

I learned so much!!!

  • Saad Jee

  • bouhadda3

Rita is amazing

  • bouhadda3

Rita is amazing

  • Ayomide

  • giditrips

Awesome and very informative.

  • Brendon

The Course was amazing. I sure did learn a lot. Thanks

  • Shoaib


  • szikrullahm

Wow! That was a great journey with Rita.

  • startuptoken

  • milanboz

  • paachooandrews

  • carolinetallis

  • Ahmed

  • Haris


This course is interesting and a great opportunity to learn SMC Strategy.

Best Regards,

  • loverose89

  • Daniela

  • Hasina

very nice learn from fiverr

  • Zaheer uddin

  • Stacey

  • Md

Wow, Interesting and valuable. Thank you :)

  • Baher

good job best courses

  • Muhammad Ramzan

  • Muhammad

i went moer free c

  • yang

This course is really impressive and I learned something very useful through this course which will definitely help me to execute my plan for a good content strategy.

  • jehangeer

Knowledgeable and full of practicality applie all of the theories with practical practice

  • Phadindra

Thank you very much for such a great course .It helps me a lot.

  • Abaid

Outstanding experience.

  • chdp1234


  • Tim

Good course for social media content strategy.

  • Md. Tarekul

It's very helpful

  • Zuraid

  • Charaka

  • mijan7

Excellent! I enjoyed this course.

  • cristinabecerra

  • Zinat

  • markp

good course on basics of social media content stategy

  • A. K. M. Muktar Hossain


  • ronoahmed

Excellent course

  • sarahgraphics

Thank you so much, Rita! :)

  • Afia Ayman

  • sumi

sumit tola k om besi dey

  • Shafiq

great course i am really impress from this course

  • Said

  • alelamoi

Well explained, easy to understand and follow along. Thanks!

  • Mor

  • Bilal

Overall good

  • Bilal

Overall good

  • jmigueln

  • M.Shahzaib Qureshi

I like the way I got involved into practice by setting goals which are a bit challenging yet we want to achieve successfully.

I am grateful to have the chance to participate in an online course like this!

  • wasishah2017

Great Experience to learn new technique of social media marketing. highly appreciated this course instructor for this great stuff.

  • Awais

Excellent work

  • muneebanaseer44

You're one step away

Social Media Content Strategy

4.9 (253)

Frequently Asked Questions

  • What content should I post on social media?

    It’s important to post regularly on social media – but that doesn’t mean you should just post anything! Posting boring, off-topic, or irrelevant content will only damage your brand. Instead, you should post content that passes 3 tests: First, it should be engaging enough to capture people’s attention. Second, it should be consistent with your overall marketing strategy. Finally, it should be relevant to your target audience. Content that ticks these 3 boxes will stand the best chance of being viewed and shared.

  • How do you write a good social media post?

    Make it interesting. Even if the topic’s technical, the way you write about it should make it feel exciting. Having a unique angle could set your brand apart, so try to find a new and different way of saying things, instead of just copying others. Your content should also be relevant and targeted. Knowing your audience is key to that aim, so think about how your posts can add to your followers’ lives – maybe telling them something they didn’t know; maybe just injecting some comedy into their day!

  • How do you develop a social media strategy?

    You’ll need to identify your target audience; research, surveys, and tools like Facebook Audience Insights all help build a deeper understanding of who’s interacting with your content. Be clear about your objectives – are you aiming for enhanced engagement, direct conversions, or something else? You could create a mission statement to define your key objectives, and KPIs to measure your success. Finally, competitor research is vital – ask what works, and what doesn’t, then learn from the best and avoid repeating other people’s mistakes!

  • How do you become a social media strategist?

    Taking this course is the perfect way to start, then you can build on your new knowledge by looking at how big brands use social media to stay visible to their customers. Next, you’ll need to practice your skills on real-world projects. Fiverr is the perfect platform to connect with business owners who need help building their social media presence. You probably won’t start working with world-famous brands right away, but you can learn from what they do and apply the same techniques for your buyers’ businesses.

  • What makes a good social media strategist?

    Patience is one of the key skills you’ll need to be a successful social media strategist. If you’re executing strategies as well as creating them, then it can be tempting to jump right in and start posting! But it’s important to invest time in research, looking at your target audience and competitors before tailoring a strategy to suit your client’s brand positioning. A good strategy could shape your client’s online presence for months, or even years, so it’s important to take the time to get it right!

  • What is the role of a social media strategist?

    Your first role will be creating social media strategies that align with the company’s aims and brand strategy. There’s a lot of cross-over between social media strategists and social media managers, since many strategists also execute their strategies. This involves planning and composing posts to include the most eye-catching images and engaging copy. You might choose to work with other experts, like graphic designers, image editors, or copywriters; you could even manage a team of specialists to deliver the very best results for your clients.