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Course SyllabusChapter 1
- 1. Welcome (1:19)
- Course Downloads
- 2. Marketing Funnel (2:15)
- 3. Key Performance Indicators (0:47)
- Quiz: Setting Objectives
Identifying your Target Audience
- 4. Marketing Personas (3:37) Free
- 5. Customer Research (1:45)
- 6. Facebook Audience Insights (6:45)
- 7. Survey Monkey (5:56)
- 8. Empathy Mapping (2:34)
- Quiz: Identifying your Target Audience
Defining your content strategy
- 9. Content Mission Statement (2:24)
- 10. Researching Competitors (8:47)
- 11. Content Pillars (4:53)
- 12. Identifying Post Types (4:50)
- Quiz: Defining your content strategy
Executing on your content strategy
- 13. Executing on your Content Strategy (0:39)
- 14. Planning your Posts (7:57)
- 15. Selecting Visuals (3:34)
- 16. Writing Copy (2:33)
- Quiz: Executing on your content strategy
Creating an efficient process
- 17. Creating an Efficient Process (0:16)
- 18. Reusing content (2:19)
- 19. Getting Help (10:11)
- Quiz: Creating an efficient process
Measuring and Optimizing
- 20. Measuring Performance (0:29)
- 21. Facebook and Instagram Analytics & Insights (6:42)
- 22. Multi-channel content strategy (0:40)
- Quiz: Measuring and Optimizing
- 23. What we learned (1:27)
- Final Quiz
By Rita Cidre
Marketing Manager at Qualtrics, ranked top growth marketer by Hubspot & Search Engine Journal
- 23 Videos
- 1.4 Hours
Whether you're supporting a big brand like Coca Cola or your local yoga studio, if you're involved in social media content strategy you have a daunting task ahead of you: creating content that grabs your followers' attention. That's what you'll learn in this course: how to create social media content with "thumb stopping power". I'll take you step-by-step through my proven process for developing and executing on a social media content strategy. This course is ideal for small business owners or freelancers looking to develop a more strategic and efficient approach to content development for social.
Very useful for beginners, including those who don't offer services in this category, but want to know more.
excellent course.thanks fiverr
A lot of good advice in here, great presentation, and a wonderful tool.
The only thing I disagreed with was in the final video: the invitation to offer this service immediately as a gig. Even the best courses don't matter if it's all book-learning.
This is (obviously) just a personal opinion, but inviting the students to *try it out on their own social media* so that they can gain some *practice and experience* would have made more sense.
Fiverr is suppose to be a platform for professionals. Handing someone a hammer doesn't mean they can strike the nail.
I am very greatful to fiverr to offer this course for free
Awesome, concise and to the point. A good foundation for social media marketing understanding.
Good Course. Taught a lot of new things andmit has helped me set up my instagram and facebook content strategy
Great course but at least we need all the course on computer. i don't like to keep camera for women only. just focus only on the computer so we understand better. thanks anyway.
The quiz was WRONG. It was incorrectly worded. This isn't how I intended for my investment to be used. Please review quiz #19 with Cross Posting and Cross Promoting.
You completed Quiz: Creating an efficient process
You answered 1 out of 4 questions correctly
If you have a lot of resources, it's recommended that you _____________ your content.
Cross-promoting requires more resources, but it's a better experience for your followers as you're creating content that fits the unique characteristics of each channel.
When you create unique content for each one of your marketing channels you are:
When you create unique content for each one of your marketing channels you are cross-promoting
True of False: It's OK to edit someone elses's image to fit your brand aesthetic.
You should never edit or doctor someone else's content.
When you use the same content on Facebook and Instagram you are:
When you use the same content on Facebook and Instagram you are cross-posting.
Very clear and informative. I’ve struggled in the past to plan content and Rita delivers clarity and an exact roadmap to have a strong content strategy that eliminates the stress of posting random content and hoping that my target audience is interested.
Overall interesting content. Felt a bit light in some areas, but otherwise alright. The few downloads will probably be helpful.
Great course with very clear and precise information showing all steps from the beginning with different ways to get your goals with free tools. Thank you for sharing your knowledge.
Very enjoyable and very informative, great introductory course for those starting out with social media content strategy!
very helpful thank you !
A great course, well explained on social strategies. Not being my first field of work, I was very pleased to follow these lessons and deepen this discourse. Recommended!
The course was very informative, well thought-out, and engaging. Would definitely recommend it to others interested in learning more about marketing strategies for social media.
Absolutely fantastic! Easy to follow, the speaker is very engaging, examples are brilliant, useful materials to use, practical knowledge
Awesome course! Really practical information on how to create a social media content strategy! I highly recommend!
it was very good
very informative, it feel like fun to learn this course.
Great Course. Highly Recommended
I must say it was very informative for me. Thank you!
Truly a great Learn course, however, was expecting more of tricks and tips :)
Wow, a noob like me learnt a lot ! 5/5
A lot of great information and tools that are applicable to manage social media.
I love the practical tools recommended, and the marketing theories/concepts discussed.
My only feedback would be adding more information or example about executing content strategy in multiple channels (how you would organize it/ priority).
Regardless, it was a great course!
Thank You So Much, Quite happy with course stream : )
Very Usefully I am happy.
An easy and enjoyable way to learn more about Social Media Content Strategy. With many helpful tips.
She is a great teacher. This course really help me to figure out about Social media content strategy. Thank you so much.
Cant wait to implement what I learned. Chuncked together and organized in a very understandable, digestible, and applicable way.
I learned so much!!!
Rita is amazing
Rita is amazing
Awesome and very informative.
The Course was amazing. I sure did learn a lot. Thanks
Wow! That was a great journey with Rita.
This course is interesting and a great opportunity to learn SMC Strategy.
very nice learn from fiverr
Wow, Interesting and valuable. Thank you :)
good job best courses
i went moer free c
This course is really impressive and I learned something very useful through this course which will definitely help me to execute my plan for a good content strategy.
Knowledgeable and full of practicality applie all of the theories with practical practice
Thank you very much for such a great course .It helps me a lot.
Good course for social media content strategy.
It's very helpful
Excellent! I enjoyed this course.
good course on basics of social media content stategy
Thank you so much, Rita! :)
sumit tola k om besi dey
great course i am really impress from this course
Well explained, easy to understand and follow along. Thanks!
I like the way I got involved into practice by setting goals which are a bit challenging yet we want to achieve successfully.
I am grateful to have the chance to participate in an online course like this!
Great Experience to learn new technique of social media marketing. highly appreciated this course instructor for this great stuff.