Social Media Content Strategy

  • 4.9 (553 Reviews)
$42 Buy Course Free Preview
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

Social Media Content Strategy

  • 4.9 (553 Reviews)
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will appear on your profile once you complete this course.

Course Syllabus

Chapter 1

Course Introduction

  • 1. Welcome (1:19)
  • Course Downloads
Chapter 2

Setting Objectives

  • 2. Marketing Funnel (2:15)
  • 3. Key Performance Indicators (0:47)
  • Quiz: Setting Objectives
Chapter 3

Identifying your Target Audience

  • 4. Marketing Personas (3:37) Free
  • 5. Customer Research (1:45)
  • 6. Facebook Audience Insights (6:45)
  • 7. Survey Monkey (5:56)
  • 8. Empathy Mapping (2:34)
  • Quiz: Identifying your Target Audience
Chapter 4

Defining your content strategy

  • 9. Content Mission Statement (2:24)
  • 10. Researching Competitors (8:47)
  • 11. Content Pillars (4:53)
  • 12. Identifying Post Types (4:50)
  • Quiz: Defining your content strategy
Chapter 5

Executing on your content strategy

  • 13. Executing on your Content Strategy (0:39)
  • 14. Planning your Posts (7:57)
  • 15. Selecting Visuals (3:34)
  • 16. Writing Copy (2:33)
  • Quiz: Executing on your content strategy
Chapter 6

Creating an efficient process

  • 17. Creating an Efficient Process (0:16)
  • 18. Reusing content (2:19)
  • 19. Getting Help (10:11)
  • Quiz: Creating an efficient process
Chapter 7

Measuring and Optimizing

  • 20. Measuring Performance (0:29)
  • 21. Facebook and Instagram Analytics & Insights (6:42)
  • 22. Multi-channel content strategy (0:40)
  • Quiz: Measuring and Optimizing
Chapter 8


  • 23. What we learned (1:27)
Chapter 9

Final Quiz

  • Final Quiz

Course Description

  • play 23 Videos
  • time 1.4 Hours

Whether you're supporting a big brand like Coca Cola or your local yoga studio, if you're involved in social media content strategy you have a daunting task ahead of you: creating content that grabs your followers' attention. That's what you'll learn in this course: how to create social media content with "thumb stopping power". I'll take you step-by-step through my proven process for developing and executing on a social media content strategy. This course is ideal for small business owners or freelancers looking to develop a more strategic and efficient approach to content development for social.

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553 Reviews

  • 4.9
  • aneesmakrooes


  • giditrips

Awesome and very informative.

  • Jonathan

Great course! Very informative!

  • Fardousi

  • glenn4121

Thorough, very well presented and very helpful. Thank you!

  • Syed Mohammad

A great way to start!

  • keithlapinski

  • Adeel

Best for the beginners.

  • Saroar

I like

  • Muhammad Shuaib

  • ronoahmed

Excellent course

  • Delowara

I learn about KPI which I didn't knew yet.
Highly Recommended!

Best Regards
Social Media Marketing Expert

  • Sonia Arefin

  • katieking558

  • traffic50000

The Best Course ever

  • Md Rahmat

Very Good Teacher .

  • Milan

best Courses

  • mickali3d

good tips

  • j_addicted

  • Abdullah

  • ulisesx

Great course with very clear and precise information showing all steps from the beginning with different ways to get your goals with free tools. Thank you for sharing your knowledge.

  • shannonwriter

Would implement what's learn in this course to my social media agency

  • shakirali010

Woow! An excellent resource to learn Social Media Content Strategy. And it's totally free of cost. Unbelievable!

  • chdp1234


  • Yeasin


  • Giorgi

  • Shohanur

Great course to learn.

  • bouhadda3

Rita is amazing

  • Forman

Mindblowing course!
Really helpful.
This course will increase your business profit.

Thank You!

  • Romy

  • Bhupendra

Great Value! Fully money worth stuff. Thank you!

  • louisel57

  • Nkemcho

Well explained and well understood.


Very very helpful and informative

  • Salman

Good Course!!!!!! Outstanding

  • Md. Mehedhi

nice course

  • Abbas

  • Logo

  • Charaka

  • creative

Very informative

  • yang

This course is really impressive and I learned something very useful through this course which will definitely help me to execute my plan for a good content strategy.

  • Stacey

  • paachooandrews

  • Md

Wow, Interesting and valuable. Thank you :)

  • Bilal

Overall good


This learns 'social media content strategy'. The big knowledge business marketing really helpful freelancing carer. I'm very satisfaction and enjoy this time.

  • Christian


  • Darrel

  • madushanka86123

Very helpful and understandable. thank you.

  • AbdelRhman

this course really have huge information and steps to get you more opportunities from other competitors, thanks :)

  • Malaka Viraj

I love the way she teaches. A powerful content. Thank you so much, Fiverr.



  • sebastianevans

Great way to learn

  • Karma

Simplicity at it's best!

  • mainularefin

thank you so much

  • Habibur

  • Taha

I learn a lot about social media content strategy. I will implement this learning in my gig

  • design0killer

  • chadrodmore

great course

  • Muhammad Umer

Very Nice Course with good skills

  • Samir

Excellent course.

  • Mor

  • Showkat


  • Ayaz

It was a wonderful experience with this course. I was quite a new guy for social media field but this covered it very well. I missed the introduction to pinterest and linkedin. But overall it was very informative.

  • MD

Very Usefully I am happy.

  • Nabeel

  • Poornima Sewwandi

  • camilaslrn

A pleasant surprise. I gave it less than two hours and gave me a firm base from where to start. The content calendar is like a gift from the gods

  • D'Angelo

  • Damion

I must say it was very informative for me. Thank you!

  • Liliane

Very nice. Thank you very much.

  • Al

  • Ritik

gain extra knowledge

  • nutriogroup

  • bogdan_micu

Very good course. You really learn some good technics. Thanks.

  • endritkarameto

  • douglas44

Brilliant course.
Rita Cidre Bartenstein presents in a simply and professional way, makes it so easy to understand. The content of the course was amazing.
She's is someone to remember.
Thank you Pauline

  • Ishak

Great Course :)

  • Jerry

fun and informative

  • Yousaf

After completion of this course, I am know, how now I can doing work on different social media plate form.
Thank you fiverr team.
M Yousaf

  • Sunil

I liked the course. Rita's done a great job in explaining how to increase the footfalls to one's Facebook page.

I recommend this course to everyone who want to learn how to start a social media campaign to get more visitors.

  • Labhlu

This course is awesome. In a word, I loved it. Special thanks to trainer for making the session wonderfully.

  • Waqas


  • Sanidu

grate course

  • kili1994

very informative.

  • timheller

Very thorough overview of how to utilize social media as a marketing tool.

  • biofin

Thank you for this great course! It really helped me to get started with my social media content strategy.

  • Ali

  • naseef89

good to learn but need to change some wrong slides which leads subscribers more confusing

  • rmakhan

learn lots new things this course is the best way


best learning

  • Bilal

Overall good

  • Raihan




  • Francesca

Overall interesting content. Felt a bit light in some areas, but otherwise alright. The few downloads will probably be helpful.

  • Paul

Excellent. Provides the tools (workbooks and so forth) for the strategist role and how to use them step by step.

  • Jonathan

This was a very very interesting, I learned a lot, thank you!!!

  • Ashu

i like this course .


This course is super great. Really excited about it. Learn a lot from here and would implement it with my current clients

You're one step away

Social Media Content Strategy

Frequently Asked Questions

  • What content should I post on social media?

    It’s important to post regularly on social media – but that doesn’t mean you should just post anything! Posting boring, off-topic, or irrelevant content will only damage your brand. Instead, you should post content that passes 3 tests: First, it should be engaging enough to capture people’s attention. Second, it should be consistent with your overall marketing strategy. Finally, it should be relevant to your target audience. Content that ticks these 3 boxes will stand the best chance of being viewed and shared.

  • How do you write a good social media post?

    Make it interesting. Even if the topic’s technical, the way you write about it should make it feel exciting. Having a unique angle could set your brand apart, so try to find a new and different way of saying things, instead of just copying others. Your content should also be relevant and targeted. Knowing your audience is key to that aim, so think about how your posts can add to your followers’ lives – maybe telling them something they didn’t know; maybe just injecting some comedy into their day!

  • How do you develop a social media strategy?

    You’ll need to identify your target audience; research, surveys, and tools like Facebook Audience Insights all help build a deeper understanding of who’s interacting with your content. Be clear about your objectives – are you aiming for enhanced engagement, direct conversions, or something else? You could create a mission statement to define your key objectives, and KPIs to measure your success. Finally, competitor research is vital – ask what works, and what doesn’t, then learn from the best and avoid repeating other people’s mistakes!

  • How do you become a social media strategist?

    Taking this course is the perfect way to start, then you can build on your new knowledge by looking at how big brands use social media to stay visible to their customers. Next, you’ll need to practice your skills on real-world projects. Fiverr is the perfect platform to connect with business owners who need help building their social media presence. You probably won’t start working with world-famous brands right away, but you can learn from what they do and apply the same techniques for your buyers’ businesses.

  • What makes a good social media strategist?

    Patience is one of the key skills you’ll need to be a successful social media strategist. If you’re executing strategies as well as creating them, then it can be tempting to jump right in and start posting! But it’s important to invest time in research, looking at your target audience and competitors before tailoring a strategy to suit your client’s brand positioning. A good strategy could shape your client’s online presence for months, or even years, so it’s important to take the time to get it right!

  • What is the role of a social media strategist?

    Your first role will be creating social media strategies that align with the company’s aims and brand strategy. There’s a lot of cross-over between social media strategists and social media managers, since many strategists also execute their strategies. This involves planning and composing posts to include the most eye-catching images and engaging copy. You might choose to work with other experts, like graphic designers, image editors, or copywriters; you could even manage a team of specialists to deliver the very best results for your clients.