Social Media Content Strategy

  • 4.9

Social Media Content Strategy

  • 4.9

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Course Syllabus

chapter 1

Course Introduction

  • 1. Welcome (1:19)
  • Course Downloads
chapter 2

Setting Objectives

  • 2. Marketing Funnel (2:15)
  • 3. Key Performance Indicators (0:47)
  • Quiz: Setting Objectives
chapter 3

Identifying your Target Audience

  • 4. Marketing Personas (3:37) Free
  • 5. Customer Research (1:45)
  • 6. Facebook Audience Insights (6:45)
  • 7. Survey Monkey (5:56)
  • 8. Empathy Mapping (2:34)
  • Quiz: Identifying your Target Audience
chapter 4

Defining your content strategy

  • 9. Content Mission Statement (2:24)
  • 10. Researching Competitors (8:47)
  • 11. Content Pillars (4:53)
  • 12. Identifying Post Types (4:50)
  • Quiz: Defining your content strategy
chapter 5

Executing on your content strategy

  • 13. Executing on your Content Strategy (0:39)
  • 14. Planning your Posts (7:57)
  • 15. Selecting Visuals (3:34)
  • 16. Writing Copy (2:33)
  • Quiz: Executing on your content strategy
chapter 6

Creating an efficient process

  • 17. Creating an Efficient Process (0:16)
  • 18. Reusing content (2:19)
  • 19. Getting Help (10:11)
  • Quiz: Creating an efficient process
chapter 7

Measuring and Optimizing

  • 20. Measuring Performance (0:29)
  • 21. Facebook and Instagram Analytics & Insights (6:42)
  • 22. Multi-channel content strategy (0:40)
  • Quiz: Measuring and Optimizing
chapter 8


  • 23. What we learned (1:27)
chapter 9

Final Quiz

  • Final Quiz

Course Description

Whether you're supporting a big brand like Coca Cola or your local yoga studio, if you're involved in social media content strategy you have a daunting task ahead of you: creating content that grabs your followers' attention. That's what you'll learn in this course: how to create social media content with "thumb stopping power". I'll take you step-by-step through my proven process for developing and executing on a social media content strategy. This course is ideal for small business owners or freelancers looking to develop a more strategic and efficient approach to content development for social.

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43 Reviews

  • 4.9
  • Drashti

Very insightful!!

  • biofin

Thank you for this great course! It really helped me to get started with my social media content strategy.

  • cohammah

  • cxwebexpert

Very informative. :) Thanks!

  • Gemma Soriano

  • Milea Williams

Good information! Thank you.

  • andelby .

A great course, well explained on social strategies. Not being my first field of work, I was very pleased to follow these lessons and deepen this discourse. Recommended!

  • cathrynperry .

Great course, easy to follow and full of helpful tips and strategies. Thank you!

  • Randa Ashraf El Meleigy

Rita Cidre is amazing! Love the class! Wish I'd discovered Fiverr ages ago.

  • wrt3918yds .

" There is a saying, When the student is ready the teacher will appear" I was saying to myself the other day that I do not understand the correlation between the Social Media Posts and the company trying to sell products. This training is so effective that I now have the big picture understanding and practical application to build a brand for myself. Awsome course well worth the investment.

  • Rei Rodriguez

  • Marco Buckla

  • louisel57 .

  • j_addicted .

  • Jonathan Yaneff

Great course! Very informative!

  • abbeylinks .

Great course!

  • obyssss .

Great overall course

  • Evans Pila

A good lesson for content strategy, ideas and where to find inspirations.

  • endritkarameto .

  • Rajesh Sehgal

  • aneesmakrooes .


  • Bhupendra Kaneria

Great Value! Fully money worth stuff. Thank you!

  • Gabriel Hill

  • georgiadebono .

Covered some basics I already knew, but also learned some new things around Content Strategy that I wasn't familiar with. Definitely useful! Thanks, Rita

  • raton87 .

Lot of funs! I learned about content strategies. A lot of secrets here on how to grow your business! Thanks for the super tutorial.

  • Syed Mohammad Shamael

A great way to start!

  • millians .

This validates my ideas also I learn new strategies as well

  • Anna Stoermer

The course was very well structured, and the instructor very engaged. I learned a lot of new stuff, and especially I will try out Canva to improve my social media posts.

  • univsolmc .

I loved every second of the Social Media Content Strategy course. Quick, easy and you can apply the steps right away. The course is the organic first step to the Facebook/IG Ad Fundamentals courses, I took previously, but it brought all the information into focus.

Thank you,

Uni V. Sol

  • venalbe .

Very well structured and easy to follow, you can easily get the basics that you can apply in your day-to-day job!

  • taylormarek .

Awesome job, great research. Exactly what I needed. Thanks!

  • keithlapinski .

  • Matthew Orchard

Excellent course delivered well and very engaging.

  • Christian Moore

  • Jerry Collins

fun and informative

  • mpsceta .

Very specific and easy to follow.

  • Nikita Biswas

I am learning a lot

  • Romy D

  • Janae Malpas

Fantastic. Easy to follow, very informative, designed in a way that enabled me to work along with the video and increase what I was able to learn. This was well worth the cost.

  • Wendy Ong

A lot of great information and tools that are applicable to manage social media.

I love the practical tools recommended, and the marketing theories/concepts discussed.

My only feedback would be adding more information or example about executing content strategy in multiple channels (how you would organize it/ priority).

Regardless, it was a great course!

  • Jasper Hermes

Nice course with clear steps and language. Only thing I noticed is that the explanation of cross-posting and cross-promoting got mixed up during the quiz.

  • Damion Brown

I must say it was very informative for me. Thank you!

  • atpcre .

This course is great. Easy to follow and it covered all points of content. I would have loved to see some of the other areas of the funnel but I loved it.

Frequently Asked Questions

  • What content should I post on social media?

    It’s important to post regularly on social media – but that doesn’t mean you should just post anything! Posting boring, off-topic, or irrelevant content will only damage your brand. Instead, you should post content that passes 3 tests: First, it should be engaging enough to capture people’s attention. Second, it should be consistent with your overall marketing strategy. Finally, it should be relevant to your target audience. Content that ticks these 3 boxes will stand the best chance of being viewed and shared.

  • How do you write a good social media post?

    Make it interesting. Even if the topic’s technical, the way you write about it should make it feel exciting. Having a unique angle could set your brand apart, so try to find a new and different way of saying things, instead of just copying others. Your content should also be relevant and targeted. Knowing your audience is key to that aim, so think about how your posts can add to your followers’ lives – maybe telling them something they didn’t know; maybe just injecting some comedy into their day!

  • How do you develop a social media strategy?

    You’ll need to identify your target audience; research, surveys, and tools like Facebook Audience Insights all help build a deeper understanding of who’s interacting with your content. Be clear about your objectives – are you aiming for enhanced engagement, direct conversions, or something else? You could create a mission statement to define your key objectives, and KPIs to measure your success. Finally, competitor research is vital – ask what works, and what doesn’t, then learn from the best and avoid repeating other people’s mistakes!

  • How do you become a social media strategist?

    Taking this course is the perfect way to start, then you can build on your new knowledge by looking at how big brands use social media to stay visible to their customers. Next, you’ll need to practice your skills on real-world projects. Fiverr is the perfect platform to connect with business owners who need help building their social media presence. You probably won’t start working with world-famous brands right away, but you can learn from what they do and apply the same techniques for your buyers’ businesses.

  • What makes a good social media strategist?

    Patience is one of the key skills you’ll need to be a successful social media strategist. If you’re executing strategies as well as creating them, then it can be tempting to jump right in and start posting! But it’s important to invest time in research, looking at your target audience and competitors before tailoring a strategy to suit your client’s brand positioning. A good strategy could shape your client’s online presence for months, or even years, so it’s important to take the time to get it right!

  • What is the role of a social media strategist?

    Your first role will be creating social media strategies that align with the company’s aims and brand strategy. There’s a lot of cross-over between social media strategists and social media managers, since many strategists also execute their strategies. This involves planning and composing posts to include the most eye-catching images and engaging copy. You might choose to work with other experts, like graphic designers, image editors, or copywriters; you could even manage a team of specialists to deliver the very best results for your clients.