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Course SyllabusChapter 1
- 1. Welcome (1:19)
- Course Downloads
- 2. Marketing Funnel (2:15)
- 3. Key Performance Indicators (0:47)
- Quiz: Setting Objectives
Identifying your Target Audience
- 4. Marketing Personas (3:37) Free
- 5. Customer Research (1:45)
- 6. Facebook Audience Insights (6:45)
- 7. Survey Monkey (5:56)
- 8. Empathy Mapping (2:34)
- Quiz: Identifying your Target Audience
Defining your content strategy
- 9. Content Mission Statement (2:24)
- 10. Researching Competitors (8:47)
- 11. Content Pillars (4:53)
- 12. Identifying Post Types (4:50)
- Quiz: Defining your content strategy
Executing on your content strategy
- 13. Executing on your Content Strategy (0:39)
- 14. Planning your Posts (7:57)
- 15. Selecting Visuals (3:34)
- 16. Writing Copy (2:33)
- Quiz: Executing on your content strategy
Creating an efficient process
- 17. Creating an Efficient Process (0:16)
- 18. Reusing content (2:19)
- 19. Getting Help (10:11)
- Quiz: Creating an efficient process
Measuring and Optimizing
- 20. Measuring Performance (0:29)
- 21. Facebook and Instagram Analytics & Insights (6:42)
- 22. Multi-channel content strategy (0:40)
- Quiz: Measuring and Optimizing
- 23. What we learned (1:27)
- Final Quiz
By Rita Cidre
Marketing Manager at Qualtrics, ranked top growth marketer by Hubspot & Search Engine Journal
Whether you're supporting a big brand like Coca Cola or your local yoga studio, if you're involved in social media content strategy you have a daunting task ahead of you: creating content that grabs your followers' attention. That's what you'll learn in this course: how to create social media content with "thumb stopping power". I'll take you step-by-step through my proven process for developing and executing on a social media content strategy. This course is ideal for small business owners or freelancers looking to develop a more strategic and efficient approach to content development for social.
A lot of great information and tools that are applicable to manage social media.
I love the practical tools recommended, and the marketing theories/concepts discussed.
My only feedback would be adding more information or example about executing content strategy in multiple channels (how you would organize it/ priority).
Regardless, it was a great course!
Great introduction to social media content strategy. Plenty of helpful insights and strategy as well as specific tools and even templates to use.
Good overview for someone who just starts to engage with Content Strategy. For a Freelancer working in this field this course just scratch the surface.
" There is a saying, When the student is ready the teacher will appear" I was saying to myself the other day that I do not understand the correlation between the Social Media Posts and the company trying to sell products. This training is so effective that I now have the big picture understanding and practical application to build a brand for myself. Awsome course well worth the investment.
Great course! Very informative!
Very clear and informative. I’ve struggled in the past to plan content and Rita delivers clarity and an exact roadmap to have a strong content strategy that eliminates the stress of posting random content and hoping that my target audience is interested.
Nice course with clear steps and language. Only thing I noticed is that the explanation of cross-posting and cross-promoting got mixed up during the quiz.
A great way to start!
Great Value! Fully money worth stuff. Thank you!
Rita Cidre is amazing! Love the class! Wish I'd discovered Fiverr ages ago.
I loved every second of the Social Media Content Strategy course. Quick, easy and you can apply the steps right away. The course is the organic first step to the Facebook/IG Ad Fundamentals courses, I took previously, but it brought all the information into focus.
Uni V. Sol
It was a wonderful experience with this course. I was quite a new guy for social media field but this covered it very well. I missed the introduction to pinterest and linkedin. But overall it was very informative.
Awesome course! Really practical information on how to create a social media content strategy! I highly recommend!
Excellent. Provides the tools (workbooks and so forth) for the strategist role and how to use them step by step.
A great course, well explained on social strategies. Not being my first field of work, I was very pleased to follow these lessons and deepen this discourse. Recommended!
Great course, easy to follow and full of helpful tips and strategies. Thank you!
The course was very well structured, and the instructor very engaged. I learned a lot of new stuff, and especially I will try out Canva to improve my social media posts.
Awesome content. Thank you! This helps me a lot with my entrepreneurial goals.
Thank you for this great course! It really helped me to get started with my social media content strategy.
Covered some basics I already knew, but also learned some new things around Content Strategy that I wasn't familiar with. Definitely useful! Thanks, Rita
fun and informative
Absolutely fantastic! Easy to follow, the speaker is very engaging, examples are brilliant, useful materials to use, practical knowledge
Awesome job, great research. Exactly what I needed. Thanks!
Excellent course delivered well and very engaging.
I am learning a lot
Fantastic. Easy to follow, very informative, designed in a way that enabled me to work along with the video and increase what I was able to learn. This was well worth the cost.
This course is great. Easy to follow and it covered all points of content. I would have loved to see some of the other areas of the funnel but I loved it.
I must say it was very informative for me. Thank you!
This validates my ideas also I learn new strategies as well
Lot of funs! I learned about content strategies. A lot of secrets here on how to grow your business! Thanks for the super tutorial.
this course helps me a lot.
It was easy to follow along as a person who is new to social media content for a business/organization.
The course was great!
Very informative and helpful... I'll be using some of these strategies for my own business :)
The course was very informative, well thought-out, and engaging. Would definitely recommend it to others interested in learning more about marketing strategies for social media.
Very informative. :) Thanks!
Good information! Thank you.
Great overall course
A good lesson for content strategy, ideas and where to find inspirations.
Very well structured and easy to follow, you can easily get the basics that you can apply in your day-to-day job!
Very specific and easy to follow.