Social Media Content Strategy
  • 4.9 (766Reviews)
 

Social Media Content Strategy

Learn how to create and implement a powerful social media content strategy that is geared for success.

  • 4.9 (766)
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  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

Social Media Content Strategy

Learn how to create and implement a powerful social media content strategy that is geared for success.

  • 4.9 (766 Reviews)
 
  • 30-day money-back guarantee

    Not satisfied?

    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1
Course Introduction
  • 1. Welcome (1:19)
  • Course Downloads
Chapter 2
Setting Objectives
  • 2. Marketing Funnel (2:15)
  • 3. Key Performance Indicators (0:47)
  • Quiz: Setting Objectives
Chapter 3
Identifying your Target Audience
  • 4. Marketing Personas (3:37) Free
  • 5. Customer Research (1:45)
  • 6. Facebook Audience Insights (6:45)
  • 7. Survey Monkey (5:56)
  • 8. Empathy Mapping (2:34)
  • Quiz: Identifying your Target Audience
Chapter 4
Defining your content strategy
  • 9. Content Mission Statement (2:24)
  • 10. Researching Competitors (8:47)
  • 11. Content Pillars (4:53)
  • 12. Identifying Post Types (4:50)
  • Quiz: Defining your content strategy
Chapter 5
Executing on your content strategy
  • 13. Executing on your Content Strategy (0:39)
  • 14. Planning your Posts (7:57)
  • 15. Selecting Visuals (3:34)
  • 16. Writing Copy (2:33)
  • Quiz: Executing on your content strategy
Chapter 6
Creating an efficient process
  • 17. Creating an Efficient Process (0:16)
  • 18. Reusing content (2:19)
  • 19. Getting Help (10:11)
  • Quiz: Creating an efficient process
Chapter 7
Measuring and Optimizing
  • 20. Measuring Performance (0:29)
  • 21. Facebook and Instagram Analytics & Insights (6:42)
  • 22. Multi-channel content strategy (0:40)
  • Quiz: Measuring and Optimizing
Chapter 8
Conclusion
  • 23. What we learned (1:27)
Chapter 9
Final Quiz
  • Final Quiz
Rita Cidre

Renowned marketer, designer and storyteller with 10+ years of experience.

After Completing This Course You Will Be Able To
  • Create impactful content that engages your audience immediately
  • Create an effective, organized and efficient social media content strategy
  • Implement your content strategy with ease
  • Conduct thorough and professional competitive research
  • Run an efficient content development process
  • Leverage content to connect with people and grow your bottom line
About This Course

In this course, you'll learn how to create social media content with "thumb stopping power" with the essential skills required for developing and executing on a brilliant strategy.

You’ll learn about marketing funnels and setting objectives with key indicators as well as identifying your target audience by doing in-depth customer research using Facebook Insights, Survey Monkey and empathy mapping. You’ll learn how to define your content strategy with a strong mission statement and content pillars and execute on your strategy by planning and copywriting in advance.

The course covers how to do all of this with an efficient process and how to measure and optimize your results to guarantee success.

About This Course

In this course, you'll learn how to create social media content with "thumb stopping power" with the essential skills required for developing and executing on a brilliant strategy.

You’ll learn about marketing funnels and setting objectives with key indicators as well as identifying your target audience by doing in-depth customer research using Facebook Insights, Survey Monkey and empathy mapping. You’ll learn how to define your content strategy with a strong mission statement and content pillars and execute on your strategy by planning and copywriting in advance.

The course covers how to do all of this with an efficient process and how to measure and optimize your results to guarantee success.

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What You Will Learn

  • How to create a killer content strategy for Facebook and Instagram
  • How to identify your target persona
  • How to develop your content mission statement and content fillers
  • How to set measurable goals and objectives for your campaign
  • How to do customer research and master empathy mapping
  • How to plan and organize your posts, select images and write strong copy

Why learn with Rita Cidre?

Renowned marketer, designer and storyteller with 10+ years of experience. She is the marketing manager at Qualtrics and has been ranked as a Top Growth Marketer by both Hubspot and Search Engine Journal.

Who Is This Course For?

  • Anyone wanting to start a career in content marketing and social media
  • Freelancers wanting to add Social Media Content Strategy to their skillset
  • Business owners wanting to improve social content
  • Digital nomads looking for work that they can do from anywhere in the world
  • Copywriters looking to elevate their existing skills
  • Bloggers, podcasters and influencers
  • All levels of experience

Requirements

  • Access to Internet
  • Computer / Laptop / Mobile Device

What Is Included?

  • Immediate unlimited access to course materials
  • 30-day money-back guarantee
  • Exercises and quizzes to help you put theory into practice
  • English Closed Captions
  • Suitable for mobile or desktop
  • A badge to showcase your expertise on your profile page upon completion
766 Reviews
  • 4.9

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Course Syllabus

Chapter 1
Course Introduction
  • 1. Welcome (1:19)
  • Course Downloads
Chapter 2
Setting Objectives
  • 2. Marketing Funnel (2:15)
  • 3. Key Performance Indicators (0:47)
  • Quiz: Setting Objectives
Chapter 3
Identifying your Target Audience
  • 4. Marketing Personas (3:37) Free
  • 5. Customer Research (1:45)
  • 6. Facebook Audience Insights (6:45)
  • 7. Survey Monkey (5:56)
  • 8. Empathy Mapping (2:34)
  • Quiz: Identifying your Target Audience
Chapter 4
Defining your content strategy
  • 9. Content Mission Statement (2:24)
  • 10. Researching Competitors (8:47)
  • 11. Content Pillars (4:53)
  • 12. Identifying Post Types (4:50)
  • Quiz: Defining your content strategy
Chapter 5
Executing on your content strategy
  • 13. Executing on your Content Strategy (0:39)
  • 14. Planning your Posts (7:57)
  • 15. Selecting Visuals (3:34)
  • 16. Writing Copy (2:33)
  • Quiz: Executing on your content strategy
Chapter 6
Creating an efficient process
  • 17. Creating an Efficient Process (0:16)
  • 18. Reusing content (2:19)
  • 19. Getting Help (10:11)
  • Quiz: Creating an efficient process
Chapter 7
Measuring and Optimizing
  • 20. Measuring Performance (0:29)
  • 21. Facebook and Instagram Analytics & Insights (6:42)
  • 22. Multi-channel content strategy (0:40)
  • Quiz: Measuring and Optimizing
Chapter 8
Conclusion
  • 23. What we learned (1:27)
Chapter 9
Final Quiz
  • Final Quiz
You're one step away
Social Media Content Strategy
4.9 (766)

Sample lesson

4. Marketing Personas (3:37)
This lesson can help you know the course from the inside.
 

Frequently Asked Questions

  • What content should I post on social media?

    It’s important to post regularly on social media – but that doesn’t mean you should just post anything! Posting boring, off-topic, or irrelevant content will only damage your brand. Instead, you should post content that passes 3 tests: First, it should be engaging enough to capture people’s attention. Second, it should be consistent with your overall marketing strategy. Finally, it should be relevant to your target audience. Content that ticks these 3 boxes will stand the best chance of being viewed and shared.

  • How do you write a good social media post?

    Make it interesting. Even if the topic’s technical, the way you write about it should make it feel exciting. Having a unique angle could set your brand apart, so try to find a new and different way of saying things, instead of just copying others. Your content should also be relevant and targeted. Knowing your audience is key to that aim, so think about how your posts can add to your followers’ lives – maybe telling them something they didn’t know; maybe just injecting some comedy into their day!

  • How do you develop a social media strategy?

    You’ll need to identify your target audience; research, surveys, and tools like Facebook Audience Insights all help build a deeper understanding of who’s interacting with your content. Be clear about your objectives – are you aiming for enhanced engagement, direct conversions, or something else? You could create a mission statement to define your key objectives, and KPIs to measure your success. Finally, competitor research is vital – ask what works, and what doesn’t, then learn from the best and avoid repeating other people’s mistakes!

  • How do you become a social media strategist?

    Taking this course is the perfect way to start, then you can build on your new knowledge by looking at how big brands use social media to stay visible to their customers. Next, you’ll need to practice your skills on real-world projects. Fiverr is the perfect platform to connect with business owners who need help building their social media presence. You probably won’t start working with world-famous brands right away, but you can learn from what they do and apply the same techniques for your buyers’ businesses.

  • What makes a good social media strategist?

    Patience is one of the key skills you’ll need to be a successful social media strategist. If you’re executing strategies as well as creating them, then it can be tempting to jump right in and start posting! But it’s important to invest time in research, looking at your target audience and competitors before tailoring a strategy to suit your client’s brand positioning. A good strategy could shape your client’s online presence for months, or even years, so it’s important to take the time to get it right!

  • What is the role of a social media strategist?

    Your first role will be creating social media strategies that align with the company’s aims and brand strategy. There’s a lot of cross-over between social media strategists and social media managers, since many strategists also execute their strategies. This involves planning and composing posts to include the most eye-catching images and engaging copy. You might choose to work with other experts, like graphic designers, image editors, or copywriters; you could even manage a team of specialists to deliver the very best results for your clients.