Social Media Content Strategy

  • 4.9 (703 Reviews)

Social Media Content Strategy

  • 4.9 (703 Reviews)
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  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

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Course Syllabus

Chapter 1

Course Introduction

  • 1. Welcome (1:19)
  • Course Downloads
Chapter 2

Setting Objectives

  • 2. Marketing Funnel (2:15)
  • 3. Key Performance Indicators (0:47)
  • Quiz: Setting Objectives
Chapter 3

Identifying your Target Audience

  • 4. Marketing Personas (3:37) Free
  • 5. Customer Research (1:45)
  • 6. Facebook Audience Insights (6:45)
  • 7. Survey Monkey (5:56)
  • 8. Empathy Mapping (2:34)
  • Quiz: Identifying your Target Audience
Chapter 4

Defining your content strategy

  • 9. Content Mission Statement (2:24)
  • 10. Researching Competitors (8:47)
  • 11. Content Pillars (4:53)
  • 12. Identifying Post Types (4:50)
  • Quiz: Defining your content strategy
Chapter 5

Executing on your content strategy

  • 13. Executing on your Content Strategy (0:39)
  • 14. Planning your Posts (7:57)
  • 15. Selecting Visuals (3:34)
  • 16. Writing Copy (2:33)
  • Quiz: Executing on your content strategy
Chapter 6

Creating an efficient process

  • 17. Creating an Efficient Process (0:16)
  • 18. Reusing content (2:19)
  • 19. Getting Help (10:11)
  • Quiz: Creating an efficient process
Chapter 7

Measuring and Optimizing

  • 20. Measuring Performance (0:29)
  • 21. Facebook and Instagram Analytics & Insights (6:42)
  • 22. Multi-channel content strategy (0:40)
  • Quiz: Measuring and Optimizing
Chapter 8

Conclusion

  • 23. What we learned (1:27)
Chapter 9

Final Quiz

  • Final Quiz

Course Description

  • play 23 Videos
  • time 1.4 Hours

Whether you're supporting a big brand like Coca Cola or your local yoga studio, if you're involved in social media content strategy you have a daunting task ahead of you: creating content that grabs your followers' attention. That's what you'll learn in this course: how to create social media content with "thumb stopping power". I'll take you step-by-step through my proven process for developing and executing on a social media content strategy. This course is ideal for small business owners or freelancers looking to develop a more strategic and efficient approach to content development for social.

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703 Reviews

  • 4.9
  • Inaara

Great course, very informative and the visuals makes for an easy and fun learning experience. Thank You Fiverr!!!

  • mainularefin

thank you so much

  • Damion

I must say it was very informative for me. Thank you!

  • Will

Light, easy to listen to, covering some semi familiar/scary topics with fresh eyes. Looking forward to the rest.

  • Muhammad Ramzan

  • Akash

  • Gihan

very good course.highly recommended

  • isagalves

Loved it! Rita is great!

  • Sunil

I liked the course. Rita's done a great job in explaining how to increase the footfalls to one's Facebook page.

I recommend this course to everyone who want to learn how to start a social media campaign to get more visitors.

  • Saiful

  • Joshua

Very informative and easy to follow.

  • M.Faisal

Good learning experience. Introduce more such courses. BE happy!

  • Jack

Thanks

  • Jim

Loved Rita's personality and delivery. A great introduction to social media marketing for those of us that are new to this whole concept.

  • Thilina

It was helpful to understand the basics of content media strategy. BTW I found it bit more speedy than it should be. It's lot's of content rushing in short time.
Anyway thanks for your strategies.

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1

Course Introduction

  • 1. Welcome (1:19)
  • Course Downloads
Chapter 2

Setting Objectives

  • 2. Marketing Funnel (2:15)
  • 3. Key Performance Indicators (0:47)
  • Quiz: Setting Objectives
Chapter 3

Identifying your Target Audience

  • 4. Marketing Personas (3:37) Free
  • 5. Customer Research (1:45)
  • 6. Facebook Audience Insights (6:45)
  • 7. Survey Monkey (5:56)
  • 8. Empathy Mapping (2:34)
  • Quiz: Identifying your Target Audience
Chapter 4

Defining your content strategy

  • 9. Content Mission Statement (2:24)
  • 10. Researching Competitors (8:47)
  • 11. Content Pillars (4:53)
  • 12. Identifying Post Types (4:50)
  • Quiz: Defining your content strategy
Chapter 5

Executing on your content strategy

  • 13. Executing on your Content Strategy (0:39)
  • 14. Planning your Posts (7:57)
  • 15. Selecting Visuals (3:34)
  • 16. Writing Copy (2:33)
  • Quiz: Executing on your content strategy
Chapter 6

Creating an efficient process

  • 17. Creating an Efficient Process (0:16)
  • 18. Reusing content (2:19)
  • 19. Getting Help (10:11)
  • Quiz: Creating an efficient process
Chapter 7

Measuring and Optimizing

  • 20. Measuring Performance (0:29)
  • 21. Facebook and Instagram Analytics & Insights (6:42)
  • 22. Multi-channel content strategy (0:40)
  • Quiz: Measuring and Optimizing
Chapter 8

Conclusion

  • 23. What we learned (1:27)
Chapter 9

Final Quiz

  • Final Quiz

You're one step away

Social Media Content Strategy

4.9 (703)

Frequently Asked Questions

  • What content should I post on social media?

    It’s important to post regularly on social media – but that doesn’t mean you should just post anything! Posting boring, off-topic, or irrelevant content will only damage your brand. Instead, you should post content that passes 3 tests: First, it should be engaging enough to capture people’s attention. Second, it should be consistent with your overall marketing strategy. Finally, it should be relevant to your target audience. Content that ticks these 3 boxes will stand the best chance of being viewed and shared.

  • How do you write a good social media post?

    Make it interesting. Even if the topic’s technical, the way you write about it should make it feel exciting. Having a unique angle could set your brand apart, so try to find a new and different way of saying things, instead of just copying others. Your content should also be relevant and targeted. Knowing your audience is key to that aim, so think about how your posts can add to your followers’ lives – maybe telling them something they didn’t know; maybe just injecting some comedy into their day!

  • How do you develop a social media strategy?

    You’ll need to identify your target audience; research, surveys, and tools like Facebook Audience Insights all help build a deeper understanding of who’s interacting with your content. Be clear about your objectives – are you aiming for enhanced engagement, direct conversions, or something else? You could create a mission statement to define your key objectives, and KPIs to measure your success. Finally, competitor research is vital – ask what works, and what doesn’t, then learn from the best and avoid repeating other people’s mistakes!

  • How do you become a social media strategist?

    Taking this course is the perfect way to start, then you can build on your new knowledge by looking at how big brands use social media to stay visible to their customers. Next, you’ll need to practice your skills on real-world projects. Fiverr is the perfect platform to connect with business owners who need help building their social media presence. You probably won’t start working with world-famous brands right away, but you can learn from what they do and apply the same techniques for your buyers’ businesses.

  • What makes a good social media strategist?

    Patience is one of the key skills you’ll need to be a successful social media strategist. If you’re executing strategies as well as creating them, then it can be tempting to jump right in and start posting! But it’s important to invest time in research, looking at your target audience and competitors before tailoring a strategy to suit your client’s brand positioning. A good strategy could shape your client’s online presence for months, or even years, so it’s important to take the time to get it right!

  • What is the role of a social media strategist?

    Your first role will be creating social media strategies that align with the company’s aims and brand strategy. There’s a lot of cross-over between social media strategists and social media managers, since many strategists also execute their strategies. This involves planning and composing posts to include the most eye-catching images and engaging copy. You might choose to work with other experts, like graphic designers, image editors, or copywriters; you could even manage a team of specialists to deliver the very best results for your clients.