Viral Marketing: 7 Secrets to Promote Any Product

  • 4.9 (344 Reviews)
$61 Buy Course Free Preview
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

Viral Marketing: 7 Secrets to Promote Any Product

  • 4.9 (344 Reviews)
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will showcase your new expertise on your profile page after completing the course. Cool, right?.

Course Syllabus

Chapter 1


  • Introduction
  • 1. Secret 1: Sell The Problem, Not The Solution (14:37) Free
  • Quiz - Secret 1: Sell The Problem, Not The Solution
  • 2. Secret 2: Think Like a Magazine, Not a Salesman (4:30)
  • Quiz - Secret 2: Think Like a Magazine, Not a Salesman
  • 3. Secret 3: Content Is King, but Consistency Is Queen (3:56)
  • Quiz - Secret 3: Content Is King, but Consistency Is Queen
  • 4. Secret 4: Punch Above Your Weight Class (11:00)
  • 5. Secret 5: Ethically Steal Your Competitors' Customers (8:12)
  • 6. Secret 6: Bulid an Audience By Borrowing (10:25)
  • Quiz - Secret 6: Bulid an Audience By Borrowing
  • 7. Secret 7: Be a Shadow, Not a Ghost (5:19)
  • 8. Bonus: Tips to Be a 5 Stars Freelancer (16:07)
  • 9. Closing Thoughts (3:15)
  • Quiz - Secret 7: Be a Shadow, Not a Ghost
Chapter 2

Final Quiz

  • Final Quiz

Course Description

  • play 10 Videos
  • time 1.3 Hours

In this course, you'll learn about the process of "going viral." It's not pure luck. No fluff. No touchy-feely theories. Only proven tactics, tools, and templates ready to apply whether you’re marketing a product, book, personal brand or crowdfunding campaign. This course is ideal for individuals who are ready to take their brand or business to a new level. Put an end to the guessing games, and come learn what it actually takes to go viral so you can promote any product.

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344 Reviews

  • 4.9
  • smorand

  • chiggy416

Excellent information that I can use!

  • mariam_17

  • Faraz

Great insights!

  • Crystal

  • Kinga

A great course! I consider the insights and practical tools shared in this course very valuable.

  • Jaimy

  • Shearill

Great info I will be putting to use

  • mina7com

Good content, fast and many tips!


This course was absolutely amazing. Best money I have ever spent! Im hooked.

  • todorf5

Very informative course!

  • silvio

great content

  • ahtshamrana1

Loved this course! Secrets of Viral Marketing explained well.

  • thelastbreed


  • mx8829

It was great insights and well-produced content. But for $61 I was expecting something more in-depth.

  • Leticia

I absolutely loved this course, I wish it would've never end! I'm inspired!

  • ndvoiceovers

I really enjoyed the course and plan to take away all relevant information. The host was very engaging and I look forward to more courses from him. Great job all round!


A Great Course! Nicely Explained With Useful Examples I learned here a lot. Thanks "Jon Youshaei"

  • graphicz0716

PERFECT Course. Thanks for giving us this valuable content. Cheers

  • pixel_logo

Very Clear and Informative! I would definitely recommend this to everyone who would like to establish their brand! Really Worth It!!

  • cingram197

Excellent value. Lots of important information which makes total sense. I feel grateful for the opportunity to have taken this course. Thank you.

  • ericcantona2012

This is great, every stage gave me a wow experience. I am now very equipped to crush my competitors. Well done.

  • Robin

Pretty awesome stuff. I learned a lot, but i would like to have deeper informations and more how to without using so much tools from the web that i have to pay for. But awesome work John!

  • Burhan

Seriously amazing content! This course helps me a lot to understand better about marketing techniques!

  • spaintranslator

The depth of material was appropriate for an introductory course. Very informative and helpful.

  • solaceengineers

Good course. Especially the tools mentioned are great! It would have been great if there were more content on the freelancing bonus chapter.

  • taptapkaboom

What a great course. I wrote a lot down. The examples were great—more would have been even better. I found the video cuts and audio quality off-putting at times. But overall, really happy I took it. I would recommend it.

  • Blake

Great course, skills and lessons learned are very useful

  • wandagarner155

Jon's course is chocked full of usable ideas and tools I can use immediately. Thank you.

  • MD. Jahidul

Wooow! Amazing! I think that every single business person needs to listen to this course. Highly recommended!!!

  • Josipher


  • digidrub

  • jeb82888

  • tuhin2u

Awesome tips. I have learned lots of new marketing strategies.

  • Vinnie


Great presentation and analogies.. Informative

  • adrianogar90


  • Kirk

  • Isis

Very interactive and insightful.

  • naikoosuhaib

  • szilard_

  • Jason


  • tamahlee

Loved this course ! Thank you ... only issue I had was the Intro video & #8 would not play for me for some reason ... but not sure if the issue is on my end or not. Awesome otherwise !! Thanks !

  • proroy

The course is rock solid with awesome use cases and content that is actually useful. There is considerable research put into this and is something worth reading.

  • Md Hafizur

This is excellent course! Jon explain really well and I found the 7 Secrets really helpful. Definitely will try to implement the strategies learned here. Thanks for giving us this valuable content.

  • tom_ortmann

  • Christine

excellent course! Thank you!

  • umerkhawer

For someone who knows nothing about Marketing. This was a GOLDMINE. Jon was effective and concise with each lesson. I cant wait to apply his secrets to me and my clients marketing. Thank you so much and as you said in your lessons. "i hope our paths cross again"

Thanks you alot.

  • tagcostopoulos

Well one of my main problem is like all other courses, is in the end you have to be genius to be able navigate thru all of the application like Buffer, Google Trends , Busssumo, Spyfu, Similarweb, and the list goes on and who has time to study and comprehend them all . My other concern is that they are all free until you really need them ( never free ) 14 days free trial and limited access or need to upgrade to premium . That being said there are a few interesting tip but for regular Joe like me who thought that he had found a course that would finally give him THE edge for marketing his product not even close sorry. But here is an idea why not include a sent us your .com and we will do it once so you can have head start so here is mine .

  • best_seo

It's an eye-opener and I have learnt few concepts which I can quickly apply to my business.

  • whatsyourfree

Really engaging instructor with practical and inspiring strategies. Lots of case studies and metaphors that were entertaining and helpful for memorization.

  • toddabarsness

Great course! I knew very little when it came to marketing on different social media platforms. I believe this helped me understand at least the basics on how to going forward with my marketing on those platforms if I choose to in the future.

  • Tom

So much value. I learnt a ton from this course.

  • john

Learning from an expert was a bonus

  • joecorrigan

Outstanding. Over delivered in content, presentation and format.

  • paulanavarro

It's ok. He's a really good speaker. But overall I felt at the end the last secret went by without much explanation. If it was 6 secrets I would have totally given 5 stars. But I was pumped to hear the last one as the best one only to find him rushing through it with no real examples, tools or explanations.
Also, there are questions on the pixels that he never spoke about so I don't know how I was supposed to know the answers to that.

  • professordelich

This is excellent course! Definitely will try to implement the strategies learned here. Bravo!

  • brandon

Excellent insight into proven and effective strategies! All the lessons are well taught and backed up with case studies. Josh presents the course information exceptionally well. Great Course!

  • Oyeboade

Very fresh and potent thoughts/delivery/techniques! Great resources and templates too. Value definitely exceeds the course 'fee'. I will be back to watch over and over again; as I execute. Thanks, Jon!

  • mattajcaldwell

Very enlightening and interesting course!

  • valeriekyle

I just love how he presents his courses! They are not boring !

  • Obed

Enjoyed every bit of it and learned a lot ,thanks

  • madushi1992

The presenter was amazing. Excellent presentation, organization, and energy. One of the best course I've attended. Thank you very much.

  • studioglenn

  • Mohamed

It's amazing, that definitely gonna help me to Create amazing AD Copy For Facebook advertising

  • teresa_voice

Amazing marketing course! Even though I do not plan on going "viral" in the context of being a social media star, everything in this course was expertly designed for me to best sell my brand while staying 100% aware of my competition!

  • Raymond

I enjoyed every lesson on this course. There were very detailed and straight forward points.

  • Iain

Very interesting details that I wouldn't have thought otherwise. Recommended!

  • pgital

Power packed informative actionable course with perfect presentation making it simple, easy and faster to understand and apply.

  • kevsam

Wow! Such an amazing course with helpful tips to use in day to day digital marketing services provision. I would highly recommend this course to everyone looking to sell products online.

  • Flora R

My deep gratitude to Jon Youshaei for his very empowering course on
Viral Marketing : 7 Secrets to Promote Any Product
at Learn from Fiverr.

I can not wait to put all those golden nuggets to professional practice. #SkillsUpgrade #ProductivityDuringDownTime #InvestInYourself

  • Ali

Absolutely outstanding course highly recommend the course to digital marketing professionals.

Can not wait to put into practice what I learnt.

  • a_marcov

Can I give this 10 stars? I learned more from Jon about marketing than I did in business school. No joke. And I went to a top 10 business school. Jon's insights are modern, insightful, and tactical. This course exceeded ALL expectations.

  • ymt1942

The course was informative, but it had content everyone's heard before, i.e. "solving a problem, or lead with the problem." To be a little different and to drive the point home, perhaps you could give more examples of different industries or give more examples of actual ads, etc. Also, posting consistently is something we've all heard before (but I know it's an important topic). So maybe you could help people with more tips to help them stay consistent. But comparing your brand to market leaders and large brands was good, and Going Viral using Culture was very helpful. I hope this helped.
Thank you.

  • Christian

As a copywriter, and, read books about sales and marketing, the secrets were not so secret. A great refresher and research tips though.

  • niiikola

Really Awesome Course! I'm starting to use these techniques right away, and I'm sure they'll make a great progress.

  • tinfung93

Seriously, I love the course very much. However, it is slightly pricey for people overseas. The speaker breakdowns complicated theories into bite-size notes on viral marketing which is very helpful.

  • Julian

I love Jon’s material. As soon as he brings out another course, I am there. Clear, insightful, well-delivered. Well done.
- Jules (Eleven Ears Audio)

  • Andrei Mircea

I have seen many versions of this course. TED - YouTube amm ... This is by far the most educated and the best structured. Congratulations. I will also move on the content writing course after I have some sales here on Fiverr! Thanks!

  • Monica

I really enjoyed taking this course. Got me inspired and gave me many new ideas I will put into practice. Everything was explained in a clear, simple, and engaging way - many examples. Suitable for beginners.

  • vleeproduction

I really gained an understanding of marketing in today's world! Awesome Job! I look forward to taking other classes.

  • russianjor

the information provided was quite use-full, and the presenter was very efficient, however when comparing value for money versus other online platforms, fiver is very far from matching my expectations, this is more of a headlines quick course, rather than a hands on step by step guide of implementation, other platform offer way more extended resources and material at half the price.

  • damianorstore

I absolutely loved this. It was actionable and insightful and I feel like a better freelancer because of it. I will be taking a lot more courses here wow! Good job Fiverr. I tip my hat to you guys.

  • melissahoff

Fairly short form but information packed. Learn from someone who does this for his clients and can show you how to do it yourself. Plus his freelancer bonus at the end of the series and through the video landing is great fuel for an educational fire that continues to burn after your mind starts to tingle from the new ideas and possibilities.

  • Joseph Dean

Typical of the marketers of this time period. Rehashing the same hackneyed ideas that created the platforms which preceded them. Only the segments on "Stealing Customers" and "Shadow your Clients" reflected the actual marketing that is exclusive to the internet and making good use of the media. There is so much more to the possibilities of the internet as a media and as an advertising platform. In the end this course was about Advertising and not about Marketing, per se. Marketing is tightly defining your best customers and super-serving their needs. Some overview of how to identify your best customers' values and lifestyles provides huge clarity in meeting their expectations -- that's marketing. This effort was generic in its spectrum. Finally, this is not a class where learning has the chance to take place. This is an "Exposure" to an approach in generally solving the creative question in Advertising. In a traditional class, students are expected to memorize the correct answers in order to clearly demonstrate that they have met the expected learning outcomes. That approach is not learning either. That's just memorized what the teacher thinks and says. Learning takes place through repeating the fundamentals over time, making mistakes, getting correction, and finally being able to articulate a greater understanding as a result of the training.

  • shandeenis

Excellent information, easy to digest, and no fluff. The value of what you learn more than pays for the tuition cost.

My only chief complaint is that the quizzes did not match the content-- For example, the video did a very brief list of the stages a person goes through in the sales funnel process but NOT how each one works in marketing. And the final module went briefly into how to target ads- but not how Facebook determines what you are charged on a bid. However, roughly a third of the relevant quiz questions and the final were about these uncovered details rather than the content itself.

  • miiila

Jon's course is not directly related to my actual profession or job but indirectly useful for part of what I do and will benefit some of my clients, and might as well prove useful generally, being a freelancer.
It was an opportunity to learn some new things and to look over the rim of a teacup.
I enjoyed the content as well as the presentation.
Marketing pros probably know some or a lot of the content but I definitely recommend it to people like me - lots of insights and ideas to work with, I was inspired enough to look up and start using one of the recommended tools the very next day after finishing the course. Thumbs up also for the tips more specific to Fiverr!

  • ajayorr

This was a great course filled with great strategies and tools to help you implement these strategies immediately. Jon does a great job breaking things down and not only showing you how these strategies are applied in the real world, but also how you can apply them in your business.

  • Chris

This is the best course that i have taken to solve my marketing issues. Thank you and am sure i will purchase another course by this same instructor.

  • redysuperwriter

Thanks Jon & your team for putting this together. Learned a lot.
From the real world examples, and in course practice questions.
It was great.
I especially liked the Marketing Treasure Chest! 5 STARS!!!!!

  • jackvo29

Great course! I have learned tons of stuff about marketing! I can't wait to apply those concepts to my business. I totally recommend this course to everyone who is interested in marketing.

  • Cris

Great course! Lot's of valuable lessons and tips.

  • Magenta

I took Jon's other course on Content and loved it, so I was excited to get to this one! He did not disappoint! Great material, key memorable facts, tools and techniques that you could immediately and easily apply...I wish all the courses I signed up for were this well done, and provided this much value for such a great price! Thanks so much Jon!

  • emgarry

Solid knowledge that is updated to today's world. Jon is engaging, clear, and gives practical thoughts and examples that anyone can apply with the right mindset

  • kaustubh7355

This course is very great And this will help me in my online business Thank you for sending so great information

  • israr322

Great Course, Very Helpful, I will follow these strategy.....

  • tiffanibrown75

Awesome stuff, Im finna make millions of this knowledge

  • jellafornie

Great insight and very practical.

  • Christian John

Another awesome course by Youshaei! He breaks everything down to such easily understandable steps that are entertaining to watch at the same time! I highly recommend this course!

  • Sergio

Powerful course, a lot of info to apply and research.

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Viral Marketing: 7 Secrets to Promote Any Product

4.9 (344)

Frequently Asked Questions

  • What is a product-marketing strategy?

    A product-marketing strategy is a roadmap created to promote a product and maximize its appeal. The strategy should ultimately lead to higher sales – something every business wants! The most successful product-marketing strategies involve telling a story. This story should tap into real-world problems that people will relate to. Then, once the need for a solution is clear, the product can be presented as that solution. The basic techniques behind a successful product-marketing strategy also apply to marketing a service, a personal brand, or anything else!

  • How do you create a product-marketing strategy?

    The key to every great product-marketing strategy is knowledge! The more you know about your audience, your competitors, and your product, the more likely you’ll be to succeed. Start with your audience – who are they, what problems do they face, and how can your message reach them? Then look at competitors – what do they do right, and – just as important – what do they do wrong? Finally, think about your own product – what unique value proposition sets it apart and says ‘buy me’?

  • What makes a marketing campaign viral?

    There’s a big difference between a standard marketing campaign and a viral-marketing campaign. Every marketing message should be memorable, but to go viral, content needs to engage people at a deeper level. It shouldn’t feel like a sales pitch, but a message people will feel compelled to share. It’s not easy to get ahead of competitors, so be prepared to take risks and push the boundaries! Forget about selling, and instead tell your product story in a way that’s engaging, unique, and funny.

  • What does a marketing career involve?

    Professional marketers spend their time planning and executing marketing campaigns. These campaigns could be small – such as promoting a local service provider, or they could be big – promoting a product that’s available internationally. Offline marketing is still popular, but the fastest growth has been in online – or digital – marketing. Some large businesses have in-house marketing departments, but many marketers prefer to join an agency or to freelance. You can also choose between offering diverse marketing services or becoming a specialist in a niche.

  • How do I start a career in marketing?

    Marketing is a competitive sector, but you could stand apart from others by investing time in developing your professional skills. This course is designed to give you an in-depth understanding of viral marketing; you’ll learn practical techniques that you can apply to real-world campaigns. This will prepare you to offer professional marketing services here on Fiverr. You’ll probably start by planning and managing small campaigns – but that’s the perfect way to build the skills and reputation you’ll need to secure bigger projects.

  • How do I sell myself for a marketing job?

    Buyers care about 3 main factors when they’re searching for a marketer. The first is excellent service – but this is about more than just achieving results; it’s about how you interact and communicate. The second is experience, so if you’ve handled other marketing projects, then use your background to sell yourself; if not, then completing this course is another way to demonstrate your knowledge. Finally, you’ll need a proven methodology for storytelling – a compelling, memorable, and shareable way to express your client’s message.