Viral Marketing: 7 Secrets to Promote Any Product

  • 4.9

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Course Syllabus

chapter 1


  • Introduction
  • 1. Secret 1: Sell The Problem, Not The Solution (14:37) Free
  • Quiz - Secret 1: Sell The Problem, Not The Solution
  • 2. Secret 2: Think Like a Magazine, Not a Salesman (4:30)
  • Quiz - Secret 2: Think Like a Magazine, Not a Salesman
  • 3. Secret 3: Content Is King, but Consistency Is Queen (3:56)
  • Quiz - Secret 3: Content Is King, but Consistency Is Queen
  • 4. Secret 4: Punch Above Your Weight Class (11:00)
  • 5. Secret 5: Ethically Steal Your Competitors' Customers (8:12)
  • 6. Secret 6: Bulid an Audience By Borrowing (10:25)
  • Quiz - Secret 6: Bulid an Audience By Borrowing
  • 7. Secret 7: Be a Shadow, Not a Ghost (5:19)
  • 8. Bonus: Tips to Be a 5 Stars Freelancer (16:07)
  • 9. Closing Thoughts (3:15)
  • Quiz - Secret 7: Be a Shadow, Not a Ghost
chapter 2

Final Quiz

  • Final Quiz

Course Description

In this course, you'll learn about the process of "going viral." It's not pure luck. No fluff. No touchy-feely theories. Only proven tactics, tools, and templates ready to apply whether you’re marketing a product, book, personal brand or crowdfunding campaign. This course is ideal for individuals who are ready to take their brand or business to a new level. Put an end to the guessing games, and come learn what it actually takes to go viral so you can promote any product.

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207 Reviews

  • 4.9
  • hkmhkmhkm .

  • euytiepo .

Excellent, gave a lot of tips and new insights to improve our strategy in digital marketing!

  • tatianasbooks .

Great course! I learned a lot, and had to pause it often to apply what I learned to my business. I would like to take the next course on how to create great content.

  • Gabriel Hill

  • tildencooper .

  • Oyeboade Makinde

Very fresh and potent thoughts/delivery/techniques! Great resources and templates too. Value definitely exceeds the course 'fee'. I will be back to watch over and over again; as I execute. Thanks, Jon!

  • Felix Mogensen

Golden nuggets everywhere!

  • ahtshamrana1 .

Loved this course! Secrets of Viral Marketing explained well.

  • Bri Hall

  • diksha1122 .

  • sheikhstudios .

One word to describe "MINDBLOWING"

  • rixdocs .

I love this course. I hope I could always access it just like a book so could review key-points! Thank you for sharing your knowledge!


  • Ann Hester

  • Jerry Collins

  • paulanavarro .

It's ok. He's a really good speaker. But overall I felt at the end the last secret went by without much explanation. If it was 6 secrets I would have totally given 5 stars. But I was pumped to hear the last one as the best one only to find him rushing through it with no real examples, tools or explanations.
Also, there are questions on the pixels that he never spoke about so I don't know how I was supposed to know the answers to that.

  • proroy .

The course is rock solid with awesome use cases and content that is actually useful. There is considerable research put into this and is something worth reading.

  • Kevin Cochrane

  • Phillip Williams

This course is PURE GOLD.

  • ritric .

Loved it 🙂

  • williamw1987 .

Best Course! Tons of Real Content that can be executed easily and seamlessly.

  • Maxime Bellet

Some good points I didn't think to use. thks

  • Dario Pantò

  • Mohamed Soussi

It's amazing, that definitely gonna help me to Create amazing AD Copy For Facebook advertising

  • wandalizpower .

The content was very useful for me. It gave me great ideas for marketing my business. Thank you

  • George Rebell

This course was eye opening on How Popular YouTube channels grow and How they Create content. I am very excited to try all the Steps from the program. I loved every module. Wow

  • Mohammed Jonayet Hossain

Great Trainer. I'm so happy to learn virul marketing from you. thanks again.

  • andre coller

now I now more

  • norwynbacolod .

A great course and lots of lessons learned!

  • jsherby .

Lots of good tips and tricks! Great presentation and on point.
Thank you!

  • safebehaviour .

  • reddit_pro .

Simply awesome

  • Carmela Caldart

  • Marcin Walczyk

  • samer abou hassan

excellent insight and very easy to understand

  • mrfattemi .


  • Christal Clashing

  • Cris Grubb

Great course! Lot's of valuable lessons and tips.

  • Malik Usman

Awesome course. So much knowledge packed in these videos. Cannot wait to implement these in my career. Thanks

  • otisubakasax .

Amazing secrets revealed, too much information to be honest :))

  • Joseph Dean Coburn

Typical of the marketers of this time period. Rehashing the same hackneyed ideas that created the platforms which preceded them. Only the segments on "Stealing Customers" and "Shadow your Clients" reflected the actual marketing that is exclusive to the internet and making good use of the media. There is so much more to the possibilities of the internet as a media and as an advertising platform. In the end this course was about Advertising and not about Marketing, per se. Marketing is tightly defining your best customers and super-serving their needs. Some overview of how to identify your best customers' values and lifestyles provides huge clarity in meeting their expectations -- that's marketing. This effort was generic in its spectrum. Finally, this is not a class where learning has the chance to take place. This is an "Exposure" to an approach in generally solving the creative question in Advertising. In a traditional class, students are expected to memorize the correct answers in order to clearly demonstrate that they have met the expected learning outcomes. That approach is not learning either. That's just memorized what the teacher thinks and says. Learning takes place through repeating the fundamentals over time, making mistakes, getting correction, and finally being able to articulate a greater understanding as a result of the training.

  • mqzai123 .

  • Sam Owen

  • ctgirl .

  • whitebrdanimatr .

I really recommend taking both of his courses. Simple, precise and on point!

  • Maximilian Thorborg

  • Faraz Soroush

Great insights!

  • albertjack1990 .


Great presentation and analogies.. Informative

  • Chayse Mckay

LOVE'D it and would 100% recommend it to anyone else who is stuck on Promoting there products

  • umerkhawer .

For someone who knows nothing about Marketing. This was a GOLDMINE. Jon was effective and concise with each lesson. I cant wait to apply his secrets to me and my clients marketing. Thank you so much and as you said in your lessons. "i hope our paths cross again"

Thanks you alot.

  • valeriekyle .

I just love how he presents his courses! They are not boring !

  • chrisza .

A well presented course that has armed me with many tools I can implement to market my clients products better. The knowledge gained will also help me improve the marketability of my own business to potential clients. Thank you and looking forward to your next course.

  • Josipher Wallé


  • Michelle Jil

  • brendaquintero .

  • lrfernandez .

Excellent course, would love summary notes cheat sheet available for download after each chapter in order to review for the long run.

  • leonhuang .

Amazing, thank you Jon!

  • Kurt Guidry

The way this course is set up is simply amazing. There is so much knowledge crammed into one place!

  • supermsbusiness .

Great course! I am going to sign up for Jon's other course now!

  • Dawn Irish

  • Christine Lamp

excellent course! Thank you!


A Great Course! Nicely Explained With Useful Examples I learned here a lot. Thanks "Jon Youshaei"

  • thomrick .

Very informative course, clear speech and video. This guy knows what he is talking about.

  • seiteburrito007 .

  • rajkal .

Great experience!

  • slasalle .

  • shandeenis .

Excellent information, easy to digest, and no fluff. The value of what you learn more than pays for the tuition cost.

My only chief complaint is that the quizzes did not match the content-- For example, the video did a very brief list of the stages a person goes through in the sales funnel process but NOT how each one works in marketing. And the final module went briefly into how to target ads- but not how Facebook determines what you are charged on a bid. However, roughly a third of the relevant quiz questions and the final were about these uncovered details rather than the content itself.

  • Mason Lanier

Great information here, I recommend keeping a notepad or something around! Well worth the money.

  • israr322 .

Great Course, Very Helpful, I will follow these strategy.....

  • Ciubotariu Ciprian

Good and important info for your business!

  • tamahlee .

Loved this course ! Thank you ... only issue I had was the Intro video & #8 would not play for me for some reason ... but not sure if the issue is on my end or not. Awesome otherwise !! Thanks !

  • chiggy416 .

Excellent information that I can use!

  • Gabriela Cataldo


  • Andrei Mircea

Foarte fain. Eductiv si plin de jucarii noi!

  • mariam_17 .

  • Jenean Hooker

  • thlonebookaneer .

Excellent course, it was short but powerful, I definitely recommend.

  • James Baade

Immensely helpful with tons of insightful strategies. Highly recommended!

  • penspearls .

Great course!

  • trishadunbar .

Straight to the point course that gives the student the ability to make active changes to product promotion whilst working through each session. Thank you.

  • wandagarner155 .

Jon's course is chocked full of usable ideas and tools I can use immediately. Thank you.

  • cingram197 .

Excellent value. Lots of important information which makes total sense. I feel grateful for the opportunity to have taken this course. Thank you.

  • Night Tongue

Great stuff! Learned a lot, looking forward to implementing it

  • emgarry .

Solid knowledge that is updated to today's world. Jon is engaging, clear, and gives practical thoughts and examples that anyone can apply with the right mindset

  • da23nunes .

  • Anneliese Place

  • vleeproduction .

I really gained an understanding of marketing in today's world! Awesome Job! I look forward to taking other classes.

  • brandon Maziwisa

Excellent insight into proven and effective strategies! All the lessons are well taught and backed up with case studies. Josh presents the course information exceptionally well. Great Course!

  • nimblewords .


  • brucexavier .

This is my second course of Jon. He is great as always. Learned a lot in this course, especially about borrowing audience :) . I absolutely loved that part.

  • Michelle Catin

Informative. Learned new things. Easy to understand. Will definitely apply what I learned for myself and clients.

  • dslagle1 .

I was very impressed with this course and will definitely buy his next one!

  • Robin Deisberg

Pretty awesome stuff. I learned a lot, but i would like to have deeper informations and more how to without using so much tools from the web that i have to pay for. But awesome work John!

  • cubellc .

GREAT content.

  • Christian Tanobey

As a copywriter, and, read books about sales and marketing, the secrets were not so secret. A great refresher and research tips though.

  • Chris Akanno

This is the best course that i have taken to solve my marketing issues. Thank you and am sure i will purchase another course by this same instructor.

  • Temitope Omoyinmi

  • tinfung93 .

Seriously, I love the course very much. However, it is slightly pricey for people overseas. The speaker breakdowns complicated theories into bite-size notes on viral marketing which is very helpful.

  • brightandsunny .

Great content. Informative and engaging speaker.

  • spaintranslator .

The depth of material was appropriate for an introductory course. Very informative and helpful.

Frequently Asked Questions

  • What is a product-marketing strategy?

    A product-marketing strategy is a roadmap created to promote a product and maximize its appeal. The strategy should ultimately lead to higher sales – something every business wants! The most successful product-marketing strategies involve telling a story. This story should tap into real-world problems that people will relate to. Then, once the need for a solution is clear, the product can be presented as that solution. The basic techniques behind a successful product-marketing strategy also apply to marketing a service, a personal brand, or anything else!

  • How do you create a product-marketing strategy?

    The key to every great product-marketing strategy is knowledge! The more you know about your audience, your competitors, and your product, the more likely you’ll be to succeed. Start with your audience – who are they, what problems do they face, and how can your message reach them? Then look at competitors – what do they do right, and – just as important – what do they do wrong? Finally, think about your own product – what unique value proposition sets it apart and says ‘buy me’?

  • What makes a marketing campaign viral?

    There’s a big difference between a standard marketing campaign and a viral-marketing campaign. Every marketing message should be memorable, but to go viral, content needs to engage people at a deeper level. It shouldn’t feel like a sales pitch, but a message people will feel compelled to share. It’s not easy to get ahead of competitors, so be prepared to take risks and push the boundaries! Forget about selling, and instead tell your product story in a way that’s engaging, unique, and funny.

  • What does a marketing career involve?

    Professional marketers spend their time planning and executing marketing campaigns. These campaigns could be small – such as promoting a local service provider, or they could be big – promoting a product that’s available internationally. Offline marketing is still popular, but the fastest growth has been in online – or digital – marketing. Some large businesses have in-house marketing departments, but many marketers prefer to join an agency or to freelance. You can also choose between offering diverse marketing services or becoming a specialist in a niche.

  • How do I start a career in marketing?

    Marketing is a competitive sector, but you could stand apart from others by investing time in developing your professional skills. This course is designed to give you an in-depth understanding of viral marketing; you’ll learn practical techniques that you can apply to real-world campaigns. This will prepare you to offer professional marketing services here on Fiverr. You’ll probably start by planning and managing small campaigns – but that’s the perfect way to build the skills and reputation you’ll need to secure bigger projects.

  • How do I sell myself for a marketing job?

    Buyers care about 3 main factors when they’re searching for a marketer. The first is excellent service – but this is about more than just achieving results; it’s about how you interact and communicate. The second is experience, so if you’ve handled other marketing projects, then use your background to sell yourself; if not, then completing this course is another way to demonstrate your knowledge. Finally, you’ll need a proven methodology for storytelling – a compelling, memorable, and shareable way to express your client’s message.