Lead Generation with Facebook Ads

  • 4.9
 

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Course Syllabus

chapter 1

Course Downloads

  • Course downloads
chapter 2

Why generating leads is a hot skill in the market

  • 1. Why Lead Generation Is Important To Businesses (3:29)
  • 2. Understanding The Market (5:29)
  • 3. The Challenge Of Driving Consistent, Qualified Traffic (3:57)
  • 4. There Are Many Ways To Drive Leads. (2:00)
  • 5. The Framework Of Lead Generation (2:17)
  • Quiz: Why generating leads is a hot skill in the market
chapter 3

What’s a Lead worth?

  • 6. The Value Of A Lead Depends On The Business (7:26)
  • 7. Positioning Your Services (4;12)
  • Quiz: What’s a Lead worth?
chapter 4

Driving leads with a chatbot

  • 8. Why Chatbots Are Effective (3:04)
  • 9. How To Set Up A Chatbot For Your Client (10:04)
  • 10. Growing A High-Quality Messenger List (6:19)
  • 11. Tracking Success With Your Chatbot (7:55)
  • 12. Building A Loyal Fanbase (4:31)
  • Quiz: Driving leads with a chatbot
chapter 5

Driving leads natively on Facebook

  • 13. An Introduction To Lead Forms And Facebook Canvas(6:01)
  • 14. How To Set Up Lead Forms (5:29)
  • 15. How To Set Up Facebook Canvas (4:23)
  • 16. Driving Traffic To A Landing Page (10:18)
  • 17. Retargeting Lead Generation Audiences (12:10)
  • 18. Monitoring The Success Of Your Lead Generation Campaigns.(9:22)
  • Quiz: Driving leads natively on Facebook
chapter 6

How to drive high quality traffic

  • 19. How Do You Define A Good Lead (4:21)
  • 20. How to use Attributes with your Chatbot (7:14)
  • 21. Filtering Traffic With Attributes In Messenger.(5:42)
  • Quiz: How to drive high quality traffic
chapter 7

Tracking and adding value

  • 22. How To Track Lead Completions (16:26)
  • 23. Optimizing Your Lead Campaigns (13:44)
  • 24. Have Something To Offer (7:27)
  • 25. How Leads Upsell To Future Sales. (5:16)
  • Quiz: Tracking and adding value
chapter 8

How to be an all-star freelancer

  • 26. Knowing Your Clients and Their Pain Points (4:26)
  • 27. Delivering Through A Painless Process.(7:53)
  • 28. Checklists - A Map To Driving Results (4:12)
  • 29. Troubleshooting - When Things Go Wrong, Since They Do (3:51)
  • Quiz: How to be an all-star freelancer
chapter 9

Conclusion

  • 30. Conclusion (5:11)
chapter 10

Final Quiz

  • Final Quiz

Course Description

The Facebook Leads Course will take you step by step through our checklists on how to generate leads on Facebook. By the end of this course, you are going to be able to run leads on Facebook and through messenger marketing. We will share how to develop a strategy on Facebook, how to gain access to your customer's accounts, how we qualify customers, and how much to charge them. This course will cover the most common mistakes people make so you don't make the same ones.

We will show you how to generate more traffic and more customers to your site. You are going to learn how much a lead is actually worth to your business. We will share with you optimization principles that will teach you how to cut down your cost per lead by up to 60%.

We are excited to share our proven methods driven by checklists with you. See you inside!

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9 Reviews

  • 4.9
  • devbits .

Great course! Concise and to the point spiced with amazing tips. :)

  • arnelfernandez .

The principles taught by Dennis and Logan in this course is way more than the price I paid for! Five stars! Love it 3000. 🙌💪👌

  • gabrielneuman .

Great Course,

Good understanding of what I can do to build my Fiverr business.

  • vegedelight .

great content. Would have been better if you guys had included downloadable checklists since you talk about these tools.

  • jane_anyiam .

Top notch

  • hcubed63 .

  • tamika grant

  • jccard .

Dennis and Logan at BlitzMetrics are hands down the best investment of time when learning evergreen marketing strategies that you can apply in both local marketing and agency growth.

Ive gotta implement those checklists! I’ve been piecing my own together for too long.

  • senseibaldguy .

Outstanding, as always...

Frequently Asked Questions

  • Why is lead generation important?

    Lead generation is what fuels your business. Within every business, there are three components: Marketing, Operations, and Finance. Lead generation covers the first component of lead generation. By implementing the three stages of the ACC funnel (Awareness, Consideration, and Conversion) into your own lead generation, you'll be able to generate a consistent stream of inbound leads. You'll establish yourself as the authority and people will come to you for help.

  • What is a lead generation strategy?

    A lead generation strategy is your plan on how to gather leads. We like to start with a lead magnet; something we give out for free to capture email addresses. Within that email address, we are able to share insights, tips, important details about your business and eventually convert them to a customer. Lead generation strategy always starts with your Goals, Content, and Targeting.

  • What is a lead ad?

    Lead ads allow you to gather necessary information from a customer so you can close a sale. Popular information to gather is Name, Email, Phone Number, and Home Address. However, you can also add custom questions on Facebook Lead forms that are more tailored for your own business. You can also use lead ads to collect emails to retarget to later on. You can use lead ads to collect sign-ups for a lead magnet (something you give away for free) such as newsletters, quotes, and mini-guides.

  • What does a lead generation specialist do?

    Lead generation specialists attract potential customers for their own company, a company they work for, or as a freelancer. They help qualify leads as potential customers their company would like to work with. They optimize lead ads so their return rate meets company standards. They report back on their findings of what is working, what can be improved, and what other components can be shown to attract more leads.

  • Does Facebook lead generation work?

    Yes, if you put into place the correct Goals, Content, and Targeting. These are the three components of a strategy that are guided by principles. If you try to randomly generate leads on Facebook with tactics, you may be able to generate leads in the short term but without a strategy, it won't be sustainable. Practice the fundamentals with your strategy, implement the 3-part ACC funnel and optimize your campaign. That is how you'll be able to generate leads.

  • What is a good cost per lead on Facebook?

    It depends on the industry, the product or service you're selling, the geography you're in. We typically say a $5 lead is a good benchmark for reference purposes only. However, depending on the price of your service or product it could be more or less. A dentist might have a higher cost per lead than someone trying to gather email addresses through a lead magnet (a free offering). While two identical dentists with a difference in offers or location can vary in cost per lead as well.