Google Analytics - Advanced
Take your basic Google Analytics skills to the next level with this powerful Advanced course.
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30-day money-back guarantee
Not satisfied?Reach out to our customer support team within 30 days to receive a full refund.
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Unlimited access, anywhere, anytime
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Learn from hand-vetted instructors, experts in their field
Google Analytics - Advanced
Take your basic Google Analytics skills to the next level with this powerful Advanced course.
-
30-day money-back guarantee
Not satisfied?Reach out to our customer support team within 30 days to receive a full refund.
-
Unlimited access, anywhere, anytime
-
Learn from hand-vetted instructors, experts in their field
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1- Introduction (3:12)
- 1. Analytics vs. reporting (7:41) Free
- 2. Getting Clean Data (24:48)
- Quiz - Getting Clean Data
- 3. Advanced Segments (30:14)
- Quiz - Advanced Segments
- 4. Understand Your Users (18:23)
- Quiz - Understand Your Users
- 5. Campaign and Ads Tracking (32:04)
- Quiz - Campaign and Ads Tracking
- 6. SEO Reports (14:17)
- Quiz - SEO Reports
- 7. Data studio SEO dashboard (13:29)
- 8. Measuring Content Engagement (32:48)
- Quiz - Measuring Content Engagement
- 9. Tracking Conversions (28:01)
- Quiz - Tracking Conversions
- 10. Sharing GA With Your Organization (19:52)
- Quiz - Sharing GA With Your Organization
- 11. Summary (1:32)
- Final Quiz
World-renowned Google Analytics wizz; Top 25 influential PPC expert; turned 14k+ digital marketers into Google certified professionals.
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Navigate advanced configuration settings inside Google Analytics
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Know the difference between advanced analytics and basic reporting
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Get clean data into your website analytics
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Set up and track conversions using goals and e-commerce in Google Analytics
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Have all of your traffic sources grouped together by setting up channel groupings
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Narrow down your data using advanced segments
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Set up Google Search Console and understand Search Engine Optimization reports
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Measure your content engagement using advanced techniques and configurations
While you might know how to access data and detailed reports with Google Analytics (GA), you also need to make sure that you can trust the data that is coming into your GA account so that you can make informed, strategic decisions.
Go beyond that basics and navigate the complex world of analytics like a pro with this in-depth course designed to help you put Google Analytics into advanced action. You’ll learn about obtaining clean data, using advanced segments to narrow your target audience, working with demographics and benchmarking reports and advanced campaign tracking.
You’ll also learn how to supplement your GA data with third party information such as demographics from DoubleClick and benchmarks from other GA Users and how to set up and use Google Search Console for SEO reports.
About This Course
While you might know how to access data and detailed reports with Google Analytics (GA), you also need to make sure that you can trust the data that is coming into your GA account so that you can make informed, strategic decisions.
Go beyond that basics and navigate the complex world of analytics like a pro with this in-depth course designed to help you put Google Analytics into advanced action. You’ll learn about obtaining clean data, using advanced segments to narrow your target audience, working with demographics and benchmarking reports and advanced campaign tracking.
You’ll also learn how to supplement your GA data with third party information such as demographics from DoubleClick and benchmarks from other GA Users and how to set up and use Google Search Console for SEO reports.
What You Will Learn
- How to set up goals using events and how to set up event funnel reports
- How to track your site’s load speed and adjust the site speed sample rate
- How to set up site search and understand event tracking and content groupings
- How to define whether data is clean or dirty and ensure that your data remains clean
- How to customize what you see in GA to fit the objectives of your marketing program
- How to set up and work with demographics and benchmarking reports
- The ins and outs of campaign tracking, Google AdWords and channel groupings
- Where to find organic SEO reports and how to navigate the limitations we have on data
Why learn with Jeff Sauer?
Renowned Google Analytics wizz, he has been named one of the top 25 most influential PPC experts. He has turned 14,000 digital marketers into Google certified professionals in addition to delivering more than 100 keynote presentations and workshops in 15 countries.
Who Is This Course For?
- Digital Marketers wanting to improve campaigns with data-driven insights
- Product managers needing reliable data to ensure ROI and customer satisfaction
- Web programmers, designers, front end and full stack developers looking to diversify their skillset
- Marketing managers looking to understand data for enhanced campaign strategies
- Anyone wanting to start a career in analytics
- People who have completed Jeff’s Google Analytics Fundamentals course
- Basic Google Analytics Knowledge
Requirements
- Access to Internet
- Computer / Laptop / Mobile Device
What Is Included?
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Immediate unlimited access to course materials
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30-day money-back guarantee
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Exercises and quizzes to help you put theory into practice
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English Closed Captions
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Suitable for mobile or desktop
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A badge to showcase your expertise on your profile page upon completion
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1- Introduction (3:12)
- 1. Analytics vs. reporting (7:41) Free
- 2. Getting Clean Data (24:48)
- Quiz - Getting Clean Data
- 3. Advanced Segments (30:14)
- Quiz - Advanced Segments
- 4. Understand Your Users (18:23)
- Quiz - Understand Your Users
- 5. Campaign and Ads Tracking (32:04)
- Quiz - Campaign and Ads Tracking
- 6. SEO Reports (14:17)
- Quiz - SEO Reports
- 7. Data studio SEO dashboard (13:29)
- 8. Measuring Content Engagement (32:48)
- Quiz - Measuring Content Engagement
- 9. Tracking Conversions (28:01)
- Quiz - Tracking Conversions
- 10. Sharing GA With Your Organization (19:52)
- Quiz - Sharing GA With Your Organization
- 11. Summary (1:32)
- Final Quiz
Sample lesson