Email Marketing Fundamentals Using Mailchimp

  • 4.5
 

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Course Syllabus

chapter 1

Email Marketing Introduction

  • 1. Course Introduction (2:09)
  • 2. Course Files (0:14)
  • Downloads
  • 3. Email Marketing Overview (5:57)
  • 4. Email Lists and Segmentation (3:48)
  • 5. User Journey Overview (6:16)
  • 6. Email Automation Overview (3:01)
  • 7. Checkpoint 1 (2:30)
  • 8. Checkpoint 1 Review (0:57)
  • 9. Email Service Provider Walkthrough (5:48)
  • Quiz - Email Marketing Introduction
chapter 2

Creating Your First Campaign

  • 10. Navigation and Features of Mailchimp (4:25)
  • 11. Campaign Planning and Checkpoint 2 (7:48)
  • 12. Checkpoint 2 Review (7:48)
  • 13. Creating Forms (12:55)
  • 14. Creating a Campaign (10:35)
  • Quiz - Creating Your First Campaign
chapter 3

Analytics and Testing

  • 15. Analytics and Checkpoint 3 (12:09)
  • 16. Checkpoint 3 Review (2:16)
  • 17. Anatomy of an Email and Checkpoint 4 (3:18)
  • 18. A-B Testing Intro (10:26)
  • 19. Creating an A-B Test (4:53)
  • 20. IEM Drip Trees and Checkpoint 5 (6:52)
  • 21. Checkpoint 5 Review (4:50)
  • Quiz - Analytics and Testing
chapter 4

Summary

  • 22. Congratulations (0:36)
chapter 5

Final Quiz

  • Final Quiz

Course Description

One of the most important moments in email marketing is when a new user is added to your list. This class teaches you to plan and implement a welcome/onboarding drip email campaign to increase retention rate, engagement rate, and brand affinity. 

In this course, we’ll be using MailChimp, but the principles you’ll learn in this course apply to any email provider you choose to use.

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12 Reviews

  • 4.5
  • Kurt Guidry

Another quality course! Thanks for the knowledge!

  • Elise Mark

It was a little complicated. I will need to review the content more to fully grasp it. Part of me wonders if I needed all that information, but that will not be clear until I get more into actually doing it. I am glad to have continued access for the future.

  • stdfast .

  • Laci Czebely

Amazing content put into words by a super guy. Thank you for the boost of knowledge :)

  • nicolabodyi .

I really enjoyed the 1st 10 videos, from video 11 or 12 things go a bit pear-shaped, the videos and audio don't always match up some videos are repeated. I found the analytics section too advanced and rather confusing for me as a beginner.

  • shmm097 .

Good details for the beginner.

  • jennfisher .

This class is a great intro for beginners.

  • willstauff .

  • cre8iveartwork .

highly recommend.

  • Chandan Sharma

Relevant and updated as per current trends.

  • Manirul Hoque

I think good for more learn

  • atpcre .

This is a fantastic course. There is so much actionable information that I want to watch it again 3 more times. I would have loved even more!