Email Marketing Fundamentals Using Mailchimp
Learn how to create a professional onboarding and welcome email campaign with Mailchimp.
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30-day money-back guarantee
Not satisfied?Reach out to our customer support team within 30 days to receive a full refund.
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Unlimited access, anywhere, anytime
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Learn from hand-vetted instructors, experts in their field
Email Marketing Fundamentals Using Mailchimp
Learn how to create a professional onboarding and welcome email campaign with Mailchimp.
-
30-day money-back guarantee
Not satisfied?Reach out to our customer support team within 30 days to receive a full refund.
-
Unlimited access, anywhere, anytime
-
Learn from hand-vetted instructors, experts in their field
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1- 1. Course Introduction (2:09)
- 2. Course Files (0:14)
- Downloads
- 3. Email Marketing Overview (5:57) Free
- 4. Email Lists and Segmentation (3:48)
- 5. User Journey Overview (6:16)
- 6. Email Automation Overview (3:01)
- 7. Checkpoint 1 (2:30)
- 8. Checkpoint 1 Review (0:57)
- 9. Email Service Provider Walkthrough (5:48)
- Quiz - Email Marketing Introduction
- 10. Navigation and Features of Mailchimp (4:25)
- 11. Campaign Planning and Checkpoint 2 (7:48)
- 12. Checkpoint 2 Review (7:48)
- 13. Creating Forms (12:55)
- 14. Creating a Campaign (10:35)
- Quiz - Creating Your First Campaign
- 15. Analytics and Checkpoint 3 (12:09)
- 16. Checkpoint 3 Review (2:16)
- 17. Anatomy of an Email and Checkpoint 4 (3:18)
- 18. A-B Testing Intro (10:26)
- 19. Creating an A-B Test (4:53)
- 20. IEM Drip Trees and Checkpoint 5 (6:52)
- 21. Checkpoint 5 Review (4:50)
- Quiz - Analytics and Testing
- 22. Congratulations (0:36)
- Final Quiz
Expert digital, growth and product marketer; recognized global educator and keynote speaker.
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Navigate all of the features on Mailchimp like a pro
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Understand the key principles of email marketing automation
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Devise and implement an expert email marketing automation strategy
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Plan email tactics in a variety of user journeys
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Implement an onboarding drip campaign
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Establish analytics tracking mechanisms for your campaigns
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Formally assess a client’s email marketing strategy
With over 12 million users, Mailchimp currently holds the majority share of the email marketing industry. This means that if email marketing is a core part of your overall marketing strategy, you need to know your way around Mailchimp like an expert.
Jam-packed with useful downloads to help you along the way, this course covers all of the essentials you will need to create your own email marketing campaign from scratch. Starting with an in-depth introduction to email marketing, you will learn all about lists, segmentation, automation and email service providers (ESPs). You’ll be guided through every step of creating your first campaign and how to track your analytics once it’s up and running.
Enroll in this course today to learn how to use email marketing to send impactful one-on-one messages directly to your target audience.
About This Course
With over 12 million users, Mailchimp currently holds the majority share of the email marketing industry. This means that if email marketing is a core part of your overall marketing strategy, you need to know your way around Mailchimp like an expert.
Jam-packed with useful downloads to help you along the way, this course covers all of the essentials you will need to create your own email marketing campaign from scratch. Starting with an in-depth introduction to email marketing, you will learn all about lists, segmentation, automation and email service providers (ESPs). You’ll be guided through every step of creating your first campaign and how to track your analytics once it’s up and running.
Enroll in this course today to learn how to use email marketing to send impactful one-on-one messages directly to your target audience.
What You Will Learn
- How to set up an onboarding campaign in an email service provider like Mailchimp
- How to work with email lists and master segmentation
- All about the user journey map including three types of attribution models
- How to set up and optimize your email automation strategy
- How to use expert terminology such as prospect quality and conversion probability
- The rules and regulations around email marketing such as CAN-SPAM and CASL
- The ins and outs of A/B testing and analytics
Why learn with Jon Chang?
Jon is an expert digital, growth, and product marketer and a recognized global educator and keynote speaker. Currently an IBM Watson product marketer and New York University Adjunct Faculty of Social Media and Web Analytics. Previously at Kickstarter, Stack Overflow, and MakerBot.
Who Is This Course For?
- Anyone wanting to start a career in email marketing
- Web programmers, designers, front end and full stack developers
- Business owners interested in using Mailchimp for their email campaigns
- Freelancers and businesses working with email marketing
- Digital Marketers wanting to expand their skill set
- Remote workers
- All levels of experience
Requirements
- Access to Internet
- Computer / Laptop / Mobile Device
What Is Included?
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Immediate unlimited access to course materials
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30-day money-back guarantee
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Exercises and quizzes to help you put theory into practice
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English Closed Captions
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Suitable for mobile or desktop
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A badge to showcase your expertise on your profile page upon completion
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1- 1. Course Introduction (2:09)
- 2. Course Files (0:14)
- Downloads
- 3. Email Marketing Overview (5:57) Free
- 4. Email Lists and Segmentation (3:48)
- 5. User Journey Overview (6:16)
- 6. Email Automation Overview (3:01)
- 7. Checkpoint 1 (2:30)
- 8. Checkpoint 1 Review (0:57)
- 9. Email Service Provider Walkthrough (5:48)
- Quiz - Email Marketing Introduction
- 10. Navigation and Features of Mailchimp (4:25)
- 11. Campaign Planning and Checkpoint 2 (7:48)
- 12. Checkpoint 2 Review (7:48)
- 13. Creating Forms (12:55)
- 14. Creating a Campaign (10:35)
- Quiz - Creating Your First Campaign
- 15. Analytics and Checkpoint 3 (12:09)
- 16. Checkpoint 3 Review (2:16)
- 17. Anatomy of an Email and Checkpoint 4 (3:18)
- 18. A-B Testing Intro (10:26)
- 19. Creating an A-B Test (4:53)
- 20. IEM Drip Trees and Checkpoint 5 (6:52)
- 21. Checkpoint 5 Review (4:50)
- Quiz - Analytics and Testing
- 22. Congratulations (0:36)
- Final Quiz
