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Course SyllabusChapter 1
Email Marketing Introduction
- 1. Course Introduction (2:09)
- 2. Course Files (0:14)
- 3. Email Marketing Overview (5:57) Free
- 4. Email Lists and Segmentation (3:48)
- 5. User Journey Overview (6:16)
- 6. Email Automation Overview (3:01)
- 7. Checkpoint 1 (2:30)
- 8. Checkpoint 1 Review (0:57)
- 9. Email Service Provider Walkthrough (5:48)
- Quiz - Email Marketing Introduction
Creating Your First Campaign
- 10. Navigation and Features of Mailchimp (4:25)
- 11. Campaign Planning and Checkpoint 2 (7:48)
- 12. Checkpoint 2 Review (7:48)
- 13. Creating Forms (12:55)
- 14. Creating a Campaign (10:35)
- Quiz - Creating Your First Campaign
Analytics and Testing
- 15. Analytics and Checkpoint 3 (12:09)
- 16. Checkpoint 3 Review (2:16)
- 17. Anatomy of an Email and Checkpoint 4 (3:18)
- 18. A-B Testing Intro (10:26)
- 19. Creating an A-B Test (4:53)
- 20. IEM Drip Trees and Checkpoint 5 (6:52)
- 21. Checkpoint 5 Review (4:50)
- Quiz - Analytics and Testing
- 22. Congratulations (0:36)
- Final Quiz
By Jon Chang
Award-winning digital and growth expert at IBM and Kickstarter. Recognized global educator at NYU.
- 22 Videos
- 2.0 Hours
One of the most important moments in email marketing is when a new user is added to your list. This class teaches you to plan and implement a welcome/onboarding drip email campaign to increase retention rate, engagement rate, and brand affinity.
In this course, we’ll be using MailChimp, but the principles you’ll learn in this course apply to any email provider you choose to use.
Straight to the point, very good modules/strategy with example!! Really excited to apply.
its really a good course, basic info but important for a new learner.
Amazing content put into words by a super guy. Thank you for the boost of knowledge :)
I really enjoyed the 1st 10 videos, from video 11 or 12 things go a bit pear-shaped, the videos and audio don't always match up some videos are repeated. I found the analytics section too advanced and rather confusing for me as a beginner.
To be honest, for the price I paid, I got much more valued than I expected, perfect course for beginner and novice e-mail marketers. This course really helped me get on course as well as organise my campaigns like the pros would do it.
Need more indepth explanation about email marketing and Mailchimp.I will have to take other course.Though,I learnt something new.
I’m new to email marketing, and this course was great to inform and help the newbie get their feet wet! Love the content and I’m hungry for more!
Very basic things that I know already. I expect some real-life campaigns overview to understand how email marketing grow business activity. But unfortunately, this course gives a lot of information with a demo account.
For newer, it will be helpful definitely.
Exceptional lesson. By taking this course I fix a lot of missing in my work. Thank you Fiverr and thank you, Chan
Very nice course! I use a lot of marketing for my small business and didn't know anything about Mailchimp. Great knowledge to incorporate into my business going forward!
pretty good. sound and video de-synced sometimes. a little quick on some points. current UI of mailchimp does not sync with the content.
Jon is a great presenter and a good teacher. I would have scored higher but he moved so fast through the analytical pieces, I had to keep starting over and still not sure I got it, which is on me. But, I think those subjects are too important to not take time to thoroughly teach at an absorbable rate.
Another quality course! Thanks for the knowledge!
Relevant and updated as per current trends.
great information to grow my business for 2020
This class is a great intro for beginners.
It was a little complicated. I will need to review the content more to fully grasp it. Part of me wonders if I needed all that information, but that will not be clear until I get more into actually doing it. I am glad to have continued access for the future.
I think good for more learn
This is a fantastic course. There is so much actionable information that I want to watch it again 3 more times. I would have loved even more!
This learn course is out of date with the current Mailchimp. There is no list section. An entire section of this course can not be followed along with.
There are also grammar and spelling errors riddled throughout the course.
A great course. Good insights. But there are some error with the videos
He did a great job presenting the information on how to use email marketing!
A great curse for beginners. Thank you.
Good details for the beginner.