Email Marketing Fundamentals Using Mailchimp
  • 4.5 (75Reviews)
 

Email Marketing Fundamentals Using Mailchimp

Learn how to create a professional onboarding and welcome email campaign with Mailchimp.

  • 4.5 (75)
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Email Marketing Fundamentals Using Mailchimp

Learn how to create a professional onboarding and welcome email campaign with Mailchimp.

  • 4.5 (75 Reviews)
 
  • 30-day money-back guarantee

    Not satisfied?

    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1
Email Marketing Introduction
  • 1. Course Introduction (2:09)
  • 2. Course Files (0:14)
  • Downloads
  • 3. Email Marketing Overview (5:57) Free
  • 4. Email Lists and Segmentation (3:48)
  • 5. User Journey Overview (6:16)
  • 6. Email Automation Overview (3:01)
  • 7. Checkpoint 1 (2:30)
  • 8. Checkpoint 1 Review (0:57)
  • 9. Email Service Provider Walkthrough (5:48)
  • Quiz - Email Marketing Introduction
Chapter 2
Creating Your First Campaign
  • 10. Navigation and Features of Mailchimp (4:25)
  • 11. Campaign Planning and Checkpoint 2 (7:48)
  • 12. Checkpoint 2 Review (7:48)
  • 13. Creating Forms (12:55)
  • 14. Creating a Campaign (10:35)
  • Quiz - Creating Your First Campaign
Chapter 3
Analytics and Testing
  • 15. Analytics and Checkpoint 3 (12:09)
  • 16. Checkpoint 3 Review (2:16)
  • 17. Anatomy of an Email and Checkpoint 4 (3:18)
  • 18. A-B Testing Intro (10:26)
  • 19. Creating an A-B Test (4:53)
  • 20. IEM Drip Trees and Checkpoint 5 (6:52)
  • 21. Checkpoint 5 Review (4:50)
  • Quiz - Analytics and Testing
Chapter 4
Summary
  • 22. Congratulations (0:36)
Chapter 5
Final Quiz
  • Final Quiz
Jon Chang

Expert digital, growth and product marketer; recognized global educator and keynote speaker.

After Completing This Course You Will Be Able To
  • Navigate all of the features on Mailchimp like a pro
  • Understand the key principles of email marketing automation
  • Devise and implement an expert email marketing automation strategy
  • Plan email tactics in a variety of user journeys
  • Implement an onboarding drip campaign
  • Establish analytics tracking mechanisms for your campaigns
  • Formally assess a client’s email marketing strategy
About This Course

With over 12 million users, Mailchimp currently holds the majority share of the email marketing industry. This means that if email marketing is a core part of your overall marketing strategy, you need to know your way around Mailchimp like an expert.

Jam-packed with useful downloads to help you along the way, this course covers all of the essentials you will need to create your own email marketing campaign from scratch. Starting with an in-depth introduction to email marketing, you will learn all about lists, segmentation, automation and email service providers (ESPs). You’ll be guided through every step of creating your first campaign and how to track your analytics once it’s up and running.

Enroll in this course today to learn how to use email marketing to send impactful one-on-one messages directly to your target audience.

About This Course

With over 12 million users, Mailchimp currently holds the majority share of the email marketing industry. This means that if email marketing is a core part of your overall marketing strategy, you need to know your way around Mailchimp like an expert.

Jam-packed with useful downloads to help you along the way, this course covers all of the essentials you will need to create your own email marketing campaign from scratch. Starting with an in-depth introduction to email marketing, you will learn all about lists, segmentation, automation and email service providers (ESPs). You’ll be guided through every step of creating your first campaign and how to track your analytics once it’s up and running.

Enroll in this course today to learn how to use email marketing to send impactful one-on-one messages directly to your target audience.

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What You Will Learn

  • How to set up an onboarding campaign in an email service provider like Mailchimp
  • How to work with email lists and master segmentation
  • All about the user journey map including three types of attribution models
  • How to set up and optimize your email automation strategy
  • How to use expert terminology such as prospect quality and conversion probability
  • The rules and regulations around email marketing such as CAN-SPAM and CASL
  • The ins and outs of A/B testing and analytics

Why learn with Jon Chang?

Jon is an expert digital, growth, and product marketer and a recognized global educator and keynote speaker. Currently an IBM Watson product marketer and New York University Adjunct Faculty of Social Media and Web Analytics. Previously at Kickstarter, Stack Overflow, and MakerBot.

Who Is This Course For?

  • Anyone wanting to start a career in email marketing
  • Web programmers, designers, front end and full stack developers
  • Business owners interested in using Mailchimp for their email campaigns
  • Freelancers and businesses working with email marketing
  • Digital Marketers wanting to expand their skill set
  • Remote workers
  • All levels of experience

Requirements

  • Access to Internet
  • Computer / Laptop / Mobile Device

What Is Included?

  • Immediate unlimited access to course materials
  • 30-day money-back guarantee
  • Exercises and quizzes to help you put theory into practice
  • English Closed Captions
  • Suitable for mobile or desktop
  • A badge to showcase your expertise on your profile page upon completion
75 Reviews
  • 4.5

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This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1
Email Marketing Introduction
  • 1. Course Introduction (2:09)
  • 2. Course Files (0:14)
  • Downloads
  • 3. Email Marketing Overview (5:57) Free
  • 4. Email Lists and Segmentation (3:48)
  • 5. User Journey Overview (6:16)
  • 6. Email Automation Overview (3:01)
  • 7. Checkpoint 1 (2:30)
  • 8. Checkpoint 1 Review (0:57)
  • 9. Email Service Provider Walkthrough (5:48)
  • Quiz - Email Marketing Introduction
Chapter 2
Creating Your First Campaign
  • 10. Navigation and Features of Mailchimp (4:25)
  • 11. Campaign Planning and Checkpoint 2 (7:48)
  • 12. Checkpoint 2 Review (7:48)
  • 13. Creating Forms (12:55)
  • 14. Creating a Campaign (10:35)
  • Quiz - Creating Your First Campaign
Chapter 3
Analytics and Testing
  • 15. Analytics and Checkpoint 3 (12:09)
  • 16. Checkpoint 3 Review (2:16)
  • 17. Anatomy of an Email and Checkpoint 4 (3:18)
  • 18. A-B Testing Intro (10:26)
  • 19. Creating an A-B Test (4:53)
  • 20. IEM Drip Trees and Checkpoint 5 (6:52)
  • 21. Checkpoint 5 Review (4:50)
  • Quiz - Analytics and Testing
Chapter 4
Summary
  • 22. Congratulations (0:36)
Chapter 5
Final Quiz
  • Final Quiz
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Email Marketing Fundamentals Using Mailchimp
4.5 (75)

Sample lesson

3. Email Marketing Overview (5:57)
This lesson can help you know the course from the inside.
 

Frequently Asked Questions

  • What is an email campaign?

    Email campaigns are a powerful form of marketing, and they make it easy for businesses to connect with large numbers of customers. You can use email campaigns to reach brand-new prospects; you can also send more targeted messages to people who’ve shown an interest in your products or services. These people might have ordered from you before, or they might have signed up to your mailing list. Either way, because they’re interested in what you offer, an email campaign that focuses on them is more likely to be successful.

  • Is email marketing still effective?

    Yes – email marketing is widely viewed as one of the most effective forms of marketing. Almost every major company worldwide uses email marketing, and many smaller businesses have embraced it too. Email campaigns are extremely affordable, especially when compared to alternatives like SEM or Social Ads; they also reach a more targeted audience. Of course, not all email campaigns are successful, and their results ultimately depend on the skill of the email marketing manager. But with the right approach, email campaigns can deliver an exceptional return on investment.

  • How do you create a successful email campaign?

    There are many steps to creating a successful email campaign. Everything you do should work together as part of a wider user-onboarding strategy. You should create this strategy first, before segmenting your email lists to target niche groups, planning the user journey, and using analytics to track your success. Not everything you do will work out, so it’s also smart to use A/B testing to compare different approaches. This email marketing course will walk you through each of these techniques – and more.

  • What is MailChimp used for?

    MailChimp is a leading ESP (Email Service Provider). The MailChimp software covers all the bases when it comes to creating, running, and analyzing email marketing campaigns. MailChimp can be used to compile and manage email lists, create emails from templates, set up analytics, test and compare campaigns, and more. As well as managing email campaigns, you can use MailChimp to create and configure other marketing resources, like landing pages. MailChimp’s basic version is free – so you can sign up, practice, and assess the software before paying a subscription.

  • What does an email marketing manager do?

    An email marketing manager has overall responsibility for running email marketing campaigns. The email marketing manager will create the strategy that shapes the campaign, set goals, identify the target audience, and define the messaging to maximize user engagement. Many managers will stay involved with campaigns long term, putting in place analytics and making tweaks to improve conversions. Their job could also involve managing other professionals, including copywriters and graphic designers. Some email marketing managers work directly for large businesses, others work for agencies, while others freelance.

  • How can I learn email marketing?

    The first step is to take this beginners’ email marketing course! We planned this course to take you all the way from complete novice to the point where you’ll be comfortable running multiple email marketing campaigns. The course includes practice exercises you can use to develop your skills, and quizzes that will test whether you’ve been paying attention! Once you’ve completed the course, you’ll be ready to create some gigs in our Email Marketing category, and start selling your services to real buyers here on Fiverr.