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Course SyllabusChapter 1
Email Marketing Introduction
- 1. Course Introduction (2:09)
- 2. Course Files (0:14)
- 3. Email Marketing Overview (5:57) Free
- 4. Email Lists and Segmentation (3:48)
- 5. User Journey Overview (6:16)
- 6. Email Automation Overview (3:01)
- 7. Checkpoint 1 (2:30)
- 8. Checkpoint 1 Review (0:57)
- 9. Email Service Provider Walkthrough (5:48)
- Quiz - Email Marketing Introduction
Creating Your First Campaign
- 10. Navigation and Features of Mailchimp (4:25)
- 11. Campaign Planning and Checkpoint 2 (7:48)
- 12. Checkpoint 2 Review (7:48)
- 13. Creating Forms (12:55)
- 14. Creating a Campaign (10:35)
- Quiz - Creating Your First Campaign
Analytics and Testing
- 15. Analytics and Checkpoint 3 (12:09)
- 16. Checkpoint 3 Review (2:16)
- 17. Anatomy of an Email and Checkpoint 4 (3:18)
- 18. A-B Testing Intro (10:26)
- 19. Creating an A-B Test (4:53)
- 20. IEM Drip Trees and Checkpoint 5 (6:52)
- 21. Checkpoint 5 Review (4:50)
- Quiz - Analytics and Testing
- 22. Congratulations (0:36)
- Final Quiz
By Jon Chang
Award-winning digital and growth expert at IBM and Kickstarter. Recognized global educator at NYU.
- 22 Videos
- 2.0 Hours
One of the most important moments in email marketing is when a new user is added to your list. This class teaches you to plan and implement a welcome/onboarding drip email campaign to increase retention rate, engagement rate, and brand affinity.
In this course, we’ll be using MailChimp, but the principles you’ll learn in this course apply to any email provider you choose to use.
Need easier simple step by step to to list, and a list of sites that are helpful such as the one he mentioned goodemailcopy. Great guy good course thanks.
Great and thorough course on email marketing. It’s awesome for begginers in this field. There is a whole bunch of useful stuff. I highly recommend this course.
I think good for more learn
its really a good course, basic info but important for a new learner.
Straight to the point, very good modules/strategy with example!! Really excited to apply.
Good details for the beginner.
Exceptional lesson. By taking this course I fix a lot of missing in my work. Thank you Fiverr and thank you, Chan
He did a great job presenting the information on how to use email marketing!
A great course. Good insights. But there are some error with the videos