Instagram Ads Fundamentals

  • 4.6 (154 Reviews)

Instagram Ads Fundamentals

  • 4.6 (154 Reviews)
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  • 30-day money-back guarantee

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    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1

Instagram Marketing

Chapter 2

Instagram Promoted Post

  • 4. Introduction (0:51)
  • 5. Promoting a Post (2:20)
  • 6. Choose an Objective (1:09)
  • 7. Budget (1:11)
  • 8. Insights (1:42)
  • 9. In-App Campaigns Summary (1:16)
  • Quiz - Instagram Promoted Post
Chapter 3

Instagram Campaigns in Ad Manager

  • 10. Ad Manager Introduction (0:24)
  • 11. Ad Manager (1:19)
  • 12. Selecting and Objective (5:08)
  • 13. Creating a Target Audience (0:51)
  • 14. Placement on Instagram Only. (1:24)
  • 15. Budget & Schedule (2:33)
  • 16. Create an Ad (3:27)
  • Quiz - Instagram Campaigns in Ad Manager
Chapter 4

Targeting and the Facebook Pixel

  • 17. Introduction (0:46)
  • 18. Facebook Pixel & Targeting (6:37)
  • 19. Targeting and Audience Insights (13:35)
  • 20. Custom Audience (7:55)
  • 21. Lookalike Audience (2:22)
  • 22. Retargeting (3:22)
  • 23. Targeting & Pixel Summary (0:18)
  • Quiz - Targeting and the Facebook Pixel
Chapter 5

Creative Best Practices

  • 24. Intro to Creative (0:47)
  • 25. Research & Insight (2:13)
  • 26. Creative Best Practices (2:53)
  • 27. Instagram Hall of Fame (2:10)
  • 28. Creative Summary (0:39)
  • Quiz - Creative Best Practices
Chapter 6

Measurement, Reporting and Optimization

  • 29. Introduction (1:57)
  • 30. A-B Testing (7:35)
  • 31. Reporting in Ads Manager (7:12)
  • 32. Measuring Impact in Google Analytics (1:05)
  • 33. Campaign Tagging (5:08)
  • 34. Summary (0:31)
  • Quiz - Measurement, Reporting and Optimization
Chapter 7

Congratulations

  • 35. Congratulations (0:53)
Chapter 8

Final Quiz

  • Final Quiz

Course Description

  • play 35 Videos
  • time 1.6 Hours

This Instagram Marketing course is for anyone who wants to learn how to enhance their knowledge of Instagram’s marketing tools. By taking this course, you'll gain the knowledge to create inspiring and engaging Instagram campaigns that will drive real business results for your clients. You'll learn about tagging and tracking campaigns, including how to set up and use the Facebook pixel. You’ll also master how to define the best custom and lookalike target audiences for your client’s objectives, create inspiring ad content, as well as take away best practices on reporting and optimization in Google Analytics.

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154 Reviews

  • 4.6
  • sinkeedgedesign

Very basic and not going detailed into things. If you are a starter it is useful but don't expect to be ads expert after taking this course.

  • Muhammad

Great learning

  • cre8iveartwork

Great, thanks

  • mairis

It was a great generic course! It misses some more in depth lifehacks and strategies.

  • Asanga

Wonderful teaching...😍👍💻
Thank you 🙏 very much...

  • Dina

Overall the course is fantastic! Sharon is a great instructor. But some of the video in episode 33 is broken.

  • Alaka

Good course for the beginner

  • ashikurrahaman

  • bssp4u

Absolutely amazing!

  • univsolmc

Absolutely loved the course. Brought a lot of understanding to things I've had trouble with. Some overlay with the Instagram Ad and Facebook Ad course, but I feel it brings everything together. I'm feeling smarter already. Thank you!

  • Skyler

I like the course but I feel as it lessons were to short and could've went in depth more. But overall the teacher was excellent and I look forward to trying out my new skills!

  • montelmoore

Very informative! I had no idea that the analytics went so in-depth. This will definitely assist me in helping promote my clients

  • Edward

very educative and detailed content throughout the course

  • Javier

Thank you Fiverr this is amazing!!!

  • Dawn

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1

Instagram Marketing

Chapter 2

Instagram Promoted Post

  • 4. Introduction (0:51)
  • 5. Promoting a Post (2:20)
  • 6. Choose an Objective (1:09)
  • 7. Budget (1:11)
  • 8. Insights (1:42)
  • 9. In-App Campaigns Summary (1:16)
  • Quiz - Instagram Promoted Post
Chapter 3

Instagram Campaigns in Ad Manager

  • 10. Ad Manager Introduction (0:24)
  • 11. Ad Manager (1:19)
  • 12. Selecting and Objective (5:08)
  • 13. Creating a Target Audience (0:51)
  • 14. Placement on Instagram Only. (1:24)
  • 15. Budget & Schedule (2:33)
  • 16. Create an Ad (3:27)
  • Quiz - Instagram Campaigns in Ad Manager
Chapter 4

Targeting and the Facebook Pixel

  • 17. Introduction (0:46)
  • 18. Facebook Pixel & Targeting (6:37)
  • 19. Targeting and Audience Insights (13:35)
  • 20. Custom Audience (7:55)
  • 21. Lookalike Audience (2:22)
  • 22. Retargeting (3:22)
  • 23. Targeting & Pixel Summary (0:18)
  • Quiz - Targeting and the Facebook Pixel
Chapter 5

Creative Best Practices

  • 24. Intro to Creative (0:47)
  • 25. Research & Insight (2:13)
  • 26. Creative Best Practices (2:53)
  • 27. Instagram Hall of Fame (2:10)
  • 28. Creative Summary (0:39)
  • Quiz - Creative Best Practices
Chapter 6

Measurement, Reporting and Optimization

  • 29. Introduction (1:57)
  • 30. A-B Testing (7:35)
  • 31. Reporting in Ads Manager (7:12)
  • 32. Measuring Impact in Google Analytics (1:05)
  • 33. Campaign Tagging (5:08)
  • 34. Summary (0:31)
  • Quiz - Measurement, Reporting and Optimization
Chapter 7

Congratulations

  • 35. Congratulations (0:53)
Chapter 8

Final Quiz

  • Final Quiz

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Instagram Ads Fundamentals

4.6 (154)

Frequently Asked Questions

  • What is Instagram marketing?

    Instagram marketing is all about building connections with new audiences and attracting more customers via Instagram. Businesses often employ social media managers to create engaging images and videos and post these to their Instagram accounts. It’s also possible to run paid ad campaigns or promote (sponsor) posts to achieve the widest exposure. Instagram marketing is used for more than just selling products or services; some of the most effective campaigns focus on building brand awareness and expressing the culture of a business.

  • Why would a business want to use Instagram?

    Today’s consumers expect to find their favorite brands on social media platforms like Instagram. Instagram only started life in 2010, but it’s the fastest-growing social media platform, with over 1-billion users right around the world. Instagram offers businesses a great way to reach out to specific age groups – like millennials and teens. Users can quickly build up a dedicated base of followers and deliver targeted, on-trend content. The platform is free to join and free posts often attract just as much attention as promoted posts.

  • How can businesses measure their success on Instagram?

    It’s easy to see the number of Instagram followers you have, as well as the number of likes and comments your posts get. There are also more advanced analytics tools available for businesses and social media pros. Facebook pixel makes it possible to track visitors that arrive on a website after clicking an Instagram ad. You can even measure conversions by checking what percentage of those visitors make a purchase. Techniques like A/B testing make it easy to measure which Instagram ads deliver the highest ROI.

  • What’s the future of Instagram marketing?

    Social media marketing is a big growth area. Businesses are diverting money away from TV ads and print media to focus on alternatives like Instagram. The platform is always innovating to keep pace with users’ demands. We can expect to see deeper analytics, the continued growth of video posts, and exciting new features like ‘Shopping on Instagram’ - which could empower businesses to boost conversions. Instagram marketers who stay up to date will be well placed to thrive in this exciting niche.

  • Is social media marketing a good career?

    A career in social media marketing could be perfect if you want to work in a fast-growing sector. Instagram is a very visual platform and many of the best Instagram marketers are passionate about photography and design. Ideally, you should also have an eye for detail and the ability to think analytically. Overall, social media marketing is a good option for anyone with a blend of creativity and technical skills. If that sounds like you, then social media marketing could be a great career choice! ***

  • What is the career path for a social media specialist?

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