Instagram Ads Fundamentals
  • 4.7 (176Reviews)
 

Instagram Ads Fundamentals

Master Instagram Ads Fundamentals from promoting a post and creative best practices to using Ad Manager, Facebook Pixel and Google Analytics to ensure your campaign is a success.

  • 4.7 ( )
$32 Buy Course Free Preview
  • 30-day money-back guarantee

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    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

Instagram Ads Fundamentals

Master Instagram Ads Fundamentals from promoting a post and creative best practices to using Ad Manager, Facebook Pixel and Google Analytics to ensure your campaign is a success.

  • 4.7 ( Reviews)
 
  • 30-day money-back guarantee

    Not satisfied?

    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1
Instagram Marketing
Chapter 2
Instagram Promoted Post
  • 4. Introduction (0:51)
  • 5. Promoting a Post (2:20)
  • 6. Choose an Objective (1:09)
  • 7. Budget (1:11)
  • 8. Insights (1:42)
  • 9. In-App Campaigns Summary (1:16)
  • Quiz - Instagram Promoted Post
Chapter 3
Instagram Campaigns in Ad Manager
  • 10. Ad Manager Introduction (0:24)
  • 11. Ad Manager (1:19)
  • 12. Selecting and Objective (5:08)
  • 13. Creating a Target Audience (0:51)
  • 14. Placement on Instagram Only. (1:24)
  • 15. Budget & Schedule (2:33)
  • 16. Create an Ad (3:27)
  • Quiz - Instagram Campaigns in Ad Manager
Chapter 4
Targeting and the Facebook Pixel
  • 17. Introduction (0:46)
  • 18. Facebook Pixel & Targeting (6:37)
  • 19. Targeting and Audience Insights (13:35)
  • 20. Custom Audience (7:55)
  • 21. Lookalike Audience (2:22)
  • 22. Retargeting (3:22)
  • 23. Targeting & Pixel Summary (0:18)
  • Quiz - Targeting and the Facebook Pixel
Chapter 5
Creative Best Practices
  • 24. Intro to Creative (0:47)
  • 25. Research & Insight (2:13)
  • 26. Creative Best Practices (2:53)
  • 27. Instagram Hall of Fame (2:10)
  • 28. Creative Summary (0:39)
  • Quiz - Creative Best Practices
Chapter 6
Measurement, Reporting and Optimization
  • 29. Introduction (1:57)
  • 30. A-B Testing (7:35)
  • 31. Reporting in Ads Manager (7:12)
  • 32. Measuring Impact in Google Analytics (1:05)
  • 33. Campaign Tagging (5:08)
  • 34. Summary (0:31)
  • Quiz - Measurement, Reporting and Optimization
Chapter 7
Congratulations
  • 35. Congratulations (0:53)
Chapter 8
Final Quiz
  • Final Quiz
Sharon Lee Thony

Expert digital marketer with 15+ years of experience building global brands & creating award-winning marketing campaigns

After Completing This Course You Will Be Able To
  • Create high-converting instagram campaigns from scratch
  • Recognize the different types of content on Instagram and know how to use each
  • Successfully leverage best practices from large corporate brands
  • Set up and Use Facebook Pixel to tag and track campaigns
  • Define the best custom and look-alike target audiences for your brand
  • Tell a brand’s story in an authentically appealing way
  • Use Instagram Ads to generate conversions on your website
About This Course

With a billion users every month, Instagram is one of the fastest growing social networking platforms in the world. Over 200 million users visit business profiles every day so it’s essential to know how to seize the opportunity and stand out from the crowd.

In this course, you’ll learn everything you need to know to create your own professional ad campaign with measurable objectives and a set budget. By the end of this course you will have mastered Instagram’s diverse range of marketing tools and learned how to define target audiences, create inspiring ad content and comply with best practices on reporting and optimization. Join now to start creating high-converting Instagram Ads today.

About This Course

With a billion users every month, Instagram is one of the fastest growing social networking platforms in the world. Over 200 million users visit business profiles every day so it’s essential to know how to seize the opportunity and stand out from the crowd.

In this course, you’ll learn everything you need to know to create your own professional ad campaign with measurable objectives and a set budget. By the end of this course you will have mastered Instagram’s diverse range of marketing tools and learned how to define target audiences, create inspiring ad content and comply with best practices on reporting and optimization. Join now to start creating high-converting Instagram Ads today.

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What You Will Learn

  • How to promote an Instagram post with a defined budget and objectives
  • How to use Ad Manager to create your audience and schedule your ad
  • How to use Google Analytics basics to measure and optimize your content
  • How and at what stage Instagram Ads fits in to the marketing funnel
  • How to use Instagram Ads to generate website revenue
  • How to re-target using Instagram Ads to upsell or solidify your offer

Why learn with Sharon Lee Thony?

With an MBA and 15+ years of experience building global brands and creating award-winning marketing campaigns for top-tier clients, Sharon Lee Thony is an expert digital marketer in every sense of the word. She has worked with top brands such as Saatchi & Saatchi, P&G, Johnson & Johnson, Axe and Dove.

Who Is This Course For?

  • Anyone who wants to enhance their knowledge of Instagram’s marketing tools
  • Digital marketers who want to expand their skill set
  • Businesses with visually-driven content
  • Anyone wanting to start a career in social media ads
  • SEO specialists wanting to diversify their skillset
  • Web programmers, designers, front end and full stack developers
  • Digital nomads looking for work that they can do from anywhere in the world
  • Marketing managers and reps looking to elevate their existing skills
  • Content Marketers
  • All levels of experience

Requirements

  • Access to Internet
  • Computer / Laptop / Mobile Device

What Is Included?

  • Immediate unlimited access to course materials
  • 30-day money-back guarantee
  • Exercises and quizzes to help you put theory into practice
  • English Closed Captions
  • Suitable for mobile or desktop
  • A badge to showcase your expertise on your profile page upon completion
Reviews
  • 4.7

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Course Syllabus

Chapter 1
Instagram Marketing
Chapter 2
Instagram Promoted Post
  • 4. Introduction (0:51)
  • 5. Promoting a Post (2:20)
  • 6. Choose an Objective (1:09)
  • 7. Budget (1:11)
  • 8. Insights (1:42)
  • 9. In-App Campaigns Summary (1:16)
  • Quiz - Instagram Promoted Post
Chapter 3
Instagram Campaigns in Ad Manager
  • 10. Ad Manager Introduction (0:24)
  • 11. Ad Manager (1:19)
  • 12. Selecting and Objective (5:08)
  • 13. Creating a Target Audience (0:51)
  • 14. Placement on Instagram Only. (1:24)
  • 15. Budget & Schedule (2:33)
  • 16. Create an Ad (3:27)
  • Quiz - Instagram Campaigns in Ad Manager
Chapter 4
Targeting and the Facebook Pixel
  • 17. Introduction (0:46)
  • 18. Facebook Pixel & Targeting (6:37)
  • 19. Targeting and Audience Insights (13:35)
  • 20. Custom Audience (7:55)
  • 21. Lookalike Audience (2:22)
  • 22. Retargeting (3:22)
  • 23. Targeting & Pixel Summary (0:18)
  • Quiz - Targeting and the Facebook Pixel
Chapter 5
Creative Best Practices
  • 24. Intro to Creative (0:47)
  • 25. Research & Insight (2:13)
  • 26. Creative Best Practices (2:53)
  • 27. Instagram Hall of Fame (2:10)
  • 28. Creative Summary (0:39)
  • Quiz - Creative Best Practices
Chapter 6
Measurement, Reporting and Optimization
  • 29. Introduction (1:57)
  • 30. A-B Testing (7:35)
  • 31. Reporting in Ads Manager (7:12)
  • 32. Measuring Impact in Google Analytics (1:05)
  • 33. Campaign Tagging (5:08)
  • 34. Summary (0:31)
  • Quiz - Measurement, Reporting and Optimization
Chapter 7
Congratulations
  • 35. Congratulations (0:53)
Chapter 8
Final Quiz
  • Final Quiz
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Instagram Ads Fundamentals
4.7 (176)