Brand Strategy and Design for Small Businesses

  • 4.9

Brand Strategy and Design for Small Businesses

  • 4.9

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Course Syllabus

chapter 1

Intro to Branding

  • 1. An intro to branding (4:54)
  • Downloadable Worksheets
  • 2. Why do we need branding (4:05)
  • 3. Neuroscience and branding (5:23)
  • 4. Negative Communication (2:54)
  • 5. Your Brand Checklist (0:40)
chapter 2

The Purpose of a Target Audience

  • 6. The Purpose of a Target Audience (4:06)
  • 7. Researching Your Target Audience (8:00)
  • 8. Creating the Target Audience Persona (10:06)
  • Quiz: Chapters 1 & 2
chapter 3

What is a USP

  • 9. What is the USP (3:49)
  • 10. Brand Matrix Creation (3:21)
  • 11. Creating the USP (13:33)
  • 12. Successful USPs Case Studies (11:36)
  • 13. Testing the USP (6:12)
  • Quiz: Chapter 3
chapter 4

What is a Brand Story

  • 14. What is a Brand Story- Why do I need it (3:47)
  • 15. Brand Story Case Studies (6:27)
  • 16. Creating a Brand Story (2:22)
chapter 5

Turning Your Brand Strategy Into Design

  • 17. Turning Brand Strategy into Brand Design (4:50)
  • 18. Important Brand Elements Logo, Color, Typography (11:28)
  • 19. Finding the right Pro (8:44)
  • 20. Next Steps (2:06)
  • 21. Print Collateral + Digital Collateral (0:51)
  • 22. Conclusion (1:57)
  • Quiz: Chapters 4 & 5
chapter 6

Final Quiz

  • Final Quiz

Course Description

Developing a solid brand makes selling easier. Brand Strategy and Design communicates your superiority with ease so that you can rise above your competition. When you differentiate through brand strategy and design, you create a compelling brand that brings in more profit. This course would be very valuable for anyone that wants to learn the key principles of branding, including business owners, solopreneurs, freelancers, marketing professionals, designers or anyone that is interested in understanding branding.

Join Haylee to learn how to take the right steps to begin to build your brand strategy and design!

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43 Reviews

  • 4.9
  • Pakawat

  • imran5555

Thank you.

  • jamesirwin55

Nicely organized and easy to follow.

  • mohamedjanane

thank u, useful advices

  • Lewelin Polanco

This course was extremely helpful in both my own business and what I can offer my clients! The information was clear and to-the-point, and I found it beneficial to be able to pause the videos so I can take notes.

  • Rosie Luffingham

Fantastic course. Really, helpful - I took loads of notes

  • lovendarez .

  • univsolmc .

Loved it! Thank you.

  • Ann Hester

  • ehabrana .

  • Thelma Lynx

  • nicolasnothard .

Straightforward, concise advise that is practical and authoritative alongside useful worksheets that allow you to build your brand strategy step by step.

  • erinayeng .

  • barney111 .

  • Wendy Ong

Detailed dive about branding that will help and educate individuals that are new to marketing or small business owners.

-More case studies about the brands the professional personally worked with recently.

  • marybujwid .

Loved this course!! As someone who grew up in retail, many of these topics were familiar but until you try to create them for yourself, you often think you know more than you do! This course was insightful and gave useful easily understood actions to help bring a concise message to your customers (and maybe yourself) as to who your brand is!!

  • Jannatul Ferdous

Great to know about Brand Strategy and Design

  • darrendesign .

Awesome! thank you.

  • Albiona Metollari

Learned a lot from this course. Valuable information, right to the point.

  • Klaivs Skrundenieks

Great experience! I learned a lot.

  • Irina Kuteminskaia

  • Adam Samaeli

Haylee is an awesome teacher. She really simplified brand strategy and design. Branding means a lot more to me now that I've finished this course. I would highly recommend.

  • chicagoseoul .

Inspiring! Made me think of how I'm branding again.

  • balubfa12 .


  • ladybirdjackson .

Excellent course. It was straight to the point and no fluff. I will highly recommend it.

  • Ionut George Mereuta

Incredible info on how to design your brand and everything around it.

  • miiila .

Great recap, thanks!

  • a_lopes .

  • syabem .

Many values informative in short time . More than expected. Thank you

  • fist_of_fury .

good course

  • marlow2011 .

  • Aubrey Renteria

  • mqzai123 .

definitely for any entrepreneurs. Gr8...!!!

  • atikrahmanshuvo .

Best one

  • cre8iveartwork .

Interesting , the course is actually helpful even for experienced people like myself

  • andelby .

A good course that explains at a conceptual level how to create a brand. It clearly provides the difference between Brand and Logo and the importance of having a brand and not just a logo.

  • norwynbacolod .

A great course! Now I understand how important it is to invest in branding even for small businesses.

  • Kurt Guidry

  • atpcre .

This is by far the best course I have taken from Fiverr Learn! Really awesome and I am using every piece of this video for my Brand. Thank you!

  • rareanimation .

  • hostog .

Having purchased the Website Brand Strategy and Design for Small Businesses Course, it taught me so many things. Highly recommend it to anyone learning about Branding. Very informative and helped me enormously towards developing Websites for my Fiverr clients and Branding my Fiverr clients businesses and websites.

  • sk_virtuoso .

I learn and refresh many important topics, thanks ..

  • Raymond Okojudo

I enjoyed this course. While I have a formal training in the subject matter, it was nevertheless a great refresher and I learned some new things.

Frequently Asked Questions

  • How can branding help my business?

    A solid brand strategy and design is a creative shortcut that communicates superiority to the customer. You need to brand so that you can differentiate your product or service among competitors and become the ultimate choice. Branding will result in more profit, competitive strength and brand awareness. Branding also allows you to know who and what the brand stands for. Without doing the brand strategy work you may not know much about your brand voice, brand tone or even what makes you different.

  • How do you create a brand?

    There are many steps to creating a brand. First, you must learn to differentiate your brand and then communicate this difference in a compelling way to your audience. To do this we first create the Unique Selling Proposition (USP), the brand story, the mission, and values of the brand. The brand strategy must lead the brand design, copywriting, imagery, logo design, website, and more to create concise and consistent messaging that the audience resonates with.

  • How long does it take to build a brand?

    Branding is a constant process and is never truly done, you will always be building the brand through everything you put out to the public. This may be new ad campaigns, new blog posts, Instagram posts, etc.. Your branding is never truly done. The initial brand strategy and design to launch a brand are typically 3-6 months. After those months you are always continuing the brand strategy in new ways and building off of what you've created.

  • How much does branding cost?

    It really depends on the strategy you take. Many agencies will charge well over $25,000+ for a brand strategy and brand design package. You can always pay less if you are trying to tackle some of the strategies on your own. You may even hire a freelancer to help you fill in the gaps! Of course, it all depends on your budget and your goals.

  • How do you create a brand identity?

    After you have all of the pieces of your brand strategy, you can start to move onto creating the brand identity design. Remember it is SO important to understand the Unique Selling Proposition (USP), Target Audience, Brand Story, Values and Mission of the brand before you even touch the brand identity design. To bridge the gap between the two use Tone Words. Choose five Tone Words that reflect your brand strategy to come to life.

  • What is the first step to the branding process?

    Research is the first step to creating a strong brand. Research your competitors and the target audience you are after. Be sure that you have a market for people that want and need what you are offering. After you have done the preliminary research, you can then move on to creating the Unique Selling Proposition (USP) is. Your USP will guide all of your decisions moving forward and will be very valuable for displaying your superiority over competitors.