Brand Strategy and Design for Small Businesses

  • 4.9 (229 Reviews)
$40 Buy Course Free Preview
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

Brand Strategy and Design for Small Businesses

  • 4.9 (229 Reviews)
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will showcase your new expertise on your profile page after completing the course. Cool, right?.

Course Syllabus

Chapter 1

Intro to Branding

Chapter 2

The Purpose of a Target Audience

  • 6. The Purpose of a Target Audience (4:06)
  • 7. Researching Your Target Audience (8:00)
  • 8. Creating the Target Audience Persona (10:06)
  • Quiz: Chapters 1 & 2
Chapter 3

What is a USP

  • 9. What is the USP (3:49)
  • 10. Brand Matrix Creation (3:21)
  • 11. Creating the USP (13:33)
  • 12. Successful USPs Case Studies (11:36)
  • 13. Testing the USP (6:12)
  • Quiz: Chapter 3
Chapter 4

What is a Brand Story

  • 14. What is a Brand Story- Why do I need it (3:47)
  • 15. Brand Story Case Studies (6:27)
  • 16. Creating a Brand Story (2:22)
Chapter 5

Turning Your Brand Strategy Into Design

  • 17. Turning Brand Strategy into Brand Design (4:50)
  • 18. Important Brand Elements Logo, Color, Typography (11:28)
  • 19. Finding the right Pro (8:44)
  • 20. Next Steps (2:06)
  • 21. Print Collateral + Digital Collateral (0:51)
  • 22. Conclusion (1:57)
  • Quiz: Chapters 4 & 5
Chapter 6

Final Quiz

  • Final Quiz

Course Description

  • play 22 Videos
  • time 2.0 Hours

Developing a solid brand makes selling easier. Brand Strategy and Design communicates your superiority with ease so that you can rise above your competition. When you differentiate through brand strategy and design, you create a compelling brand that brings in more profit. This course would be very valuable for anyone that wants to learn the key principles of branding, including business owners, solopreneurs, freelancers, marketing professionals, designers or anyone that is interested in understanding branding.

Join Haylee to learn how to take the right steps to begin to build your brand strategy and design!

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229 Reviews

  • 4.9
  • rcampo


  • Fahad

Nice, welcoming, informative

  • Dewan Muhammad

  • Abdul

Excelent this course

  • muneebanaseer44

  • Showkat

Thanks a lot

  • Sahrish

Great work.

  • imranularefin

thank you

  • Saifullah

Great! I really loved it. Learn a lot of new things from this course.


  • Jim

Great introduction to branding for a newbie like me!

  • Sonia Arefin

  • benwahid

Very interesting part of the course and hearing and learning from other great Businesses around the world, the great part from me its to hear and see other people how they grown up their small Business.

  • Ilyas

Well, the course is knowledgable, we came to know about new things we were ignoring for years now. Thank you Fiverr

  • ismaelmendoza74

The course was for me a blessing sent from heaven. Thank you so much!!!!

  • Andrea

Very helpful information. Clear, concise, easy to follow. Excellent!

  • Adeel

What an amazing course it is.
Helped me a lot to create my own brand. Thank you fiverr. :)

  • kili1994

Outstanding instructor. I got to learn so many new things and she explained all of these in a easy way with good examples. This course is highly recommended for both the sellers and buyers. Thank you.

  • Sadeed

  • Viktor

Love it. Straight to the point. Useful handouts

  • M. Asif

  • naseef89

  • MD. Jahidul

Great course, interesting and easy to understand.

  • ladybirdjackson

Excellent course. It was straight to the point and no fluff. I will highly recommend it.

  • fist_of_fury

good course

  • cre8iveartwork

Interesting , the course is actually helpful even for experienced people like myself

  • sk_virtuoso

I learn and refresh many important topics, thanks ..

  • erinayeng

  • barney111

  • Kurt

  • ayaackah

  • thegarmentspa

  • tunaman

  • jday2002

Excellent course

  • danielaotero

Just one word, Amazing!!!

  • Pamela

Dynamic, with very good information and materials. Excellent coach, very good energy and knowledge of the subject.

  • Zachary

  • jamesirwin55

Nicely organized and easy to follow.

  • Siddhant

Great Course!

  • brand_factory




  • Abaid

Outsatnding experience.

  • MD


  • Muhammad

  • mainularefin

THank you so much

  • davidkunkel303

  • Md Ala

Very Helpful!Thanks

  • topu

  • Swapan

  • Zubair Younus

Awesome Course Thanks Fiverr

  • balubfa12


  • Rudy

  • Hasan Abdullah

A must-have if you're looking to start a business or personal brand.

  • creative

Excellent course learn many things

  • imran5555

Thank you.

  • creative

very helpful

  • Rabib

  • mohibulasif

Very informative.

  • mohamedjanane

thank u, useful advices

  • miiila

Great recap, thanks!

  • Irina

  • Aitzaz

If you want to know what branding is, take this course... Recommended.

  • wanderingartist

Love the in depth explanation <3 thank you !

  • Ridwanul

  • Jannatul

Great to know about Brand Strategy and Design

  • marlow2011

  • Andrew

I couldn't stand the way the instructor talked to the audience. She seemed to talk down on every point. The information was good, but I felt like it was not executed very well.

  • magicfingers00

  • dani3k626


  • justmarketing00

Great Course.

  • cristianmat

Concise and to the point. It covers very well the subject.
Just perfect!

  • ossamamehmood

An amazing experience, I really like the course & complete it easily : )

  • Muhammad

  • reduan88

Excellent! I love it!

  • Rakib

  • voices330

Fantastic, best 40 bucks I've spent on education in a while! Thank you so much!

  • nicolasnothard

Straightforward, concise advise that is practical and authoritative alongside useful worksheets that allow you to build your brand strategy step by step.

  • John Peter

I looove this course! Pithy and intriguing. No crap, every word counts! You might just realize your cup of tea cooled down while you were engrossed in the course. Thank you for your invaluable knowledge.

  • Pakawat

  • Raymond

I enjoyed this course. While I have a formal training in the subject matter, it was nevertheless a great refresher and I learned some new things.

  • norwynbacolod

A great course! Now I understand how important it is to invest in branding even for small businesses.

  • andelby

A good course that explains at a conceptual level how to create a brand. It clearly provides the difference between Brand and Logo and the importance of having a brand and not just a logo.

  • mqzai123

definitely for any entrepreneurs. Gr8...!!!

  • campetue

  • Justin

  • Max

It was a great experience, so concise structure of the course. Like it. Thanks a lot!
But it's a pity that you don't have subtitles.

  • rickylai

very clear and easy to understand :)


awesome course and I totally enjoyed the class but at a point she was just advertising top rated sellers and fiverr pro sellers which was a major turnoff for me.

  • Adam

Haylee is an awesome teacher. She really simplified brand strategy and design. Branding means a lot more to me now that I've finished this course. I would highly recommend.

  • Al

  • Joy

great courses

  • Abbas

  • Jadil

She's an expert and she knows what she's doing, I learned a lot of tips that will help me a lot to grow my business online, Thank you so much and highly recommended :)

  • Saad

  • positiveboby

Wooow! Amazing! I think that every single business person need to listen this course. This one helps a lot about branding. Highly recommended!!!

  • Shawn

  • geosalonica

A very detailed step by step process on how to do branding, what are all the important points to consider and how all the pieces come finally together to form a successful brand. Many issues to consider. What I have learned from this course is the following:
Do not start a new business unless you have done your homework on branding following Haylee's strategy. And in my opinion to do it successfully you definitely need to work together with a professional brand strategist.

  • Rosie

Fantastic course. Really, helpful - I took loads of notes

  • lovendarez

Great content, I go back to it again and again

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Brand Strategy and Design for Small Businesses

4.9 (229)

Frequently Asked Questions

  • How can branding help my business?

    A solid brand strategy and design is a creative shortcut that communicates superiority to the customer. You need to brand so that you can differentiate your product or service among competitors and become the ultimate choice. Branding will result in more profit, competitive strength and brand awareness. Branding also allows you to know who and what the brand stands for. Without doing the brand strategy work you may not know much about your brand voice, brand tone or even what makes you different.

  • How do you create a brand?

    There are many steps to creating a brand. First, you must learn to differentiate your brand and then communicate this difference in a compelling way to your audience. To do this we first create the Unique Selling Proposition (USP), the brand story, the mission, and values of the brand. The brand strategy must lead the brand design, copywriting, imagery, logo design, website, and more to create concise and consistent messaging that the audience resonates with.

  • How long does it take to build a brand?

    Branding is a constant process and is never truly done, you will always be building the brand through everything you put out to the public. This may be new ad campaigns, new blog posts, Instagram posts, etc.. Your branding is never truly done. The initial brand strategy and design to launch a brand are typically 3-6 months. After those months you are always continuing the brand strategy in new ways and building off of what you've created.

  • How much does branding cost?

    It really depends on the strategy you take. Many agencies will charge well over $25,000+ for a brand strategy and brand design package. You can always pay less if you are trying to tackle some of the strategies on your own. You may even hire a freelancer to help you fill in the gaps! Of course, it all depends on your budget and your goals.

  • How do you create a brand identity?

    After you have all of the pieces of your brand strategy, you can start to move onto creating the brand identity design. Remember it is SO important to understand the Unique Selling Proposition (USP), Target Audience, Brand Story, Values and Mission of the brand before you even touch the brand identity design. To bridge the gap between the two use Tone Words. Choose five Tone Words that reflect your brand strategy to come to life.

  • What is the first step to the branding process?

    Research is the first step to creating a strong brand. Research your competitors and the target audience you are after. Be sure that you have a market for people that want and need what you are offering. After you have done the preliminary research, you can then move on to creating the Unique Selling Proposition (USP) is. Your USP will guide all of your decisions moving forward and will be very valuable for displaying your superiority over competitors.