Brand Strategy and Design for Small Businesses

  • 4.9 (536 Reviews)
$40 Buy Course Free Preview
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

Brand Strategy and Design for Small Businesses

  • 4.9 (536 Reviews)
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will showcase your new expertise on your profile page after completing the course. Cool, right?.

Course Syllabus

Chapter 1

Intro to Branding

Chapter 2

The Purpose of a Target Audience

  • 6. The Purpose of a Target Audience (4:06)
  • 7. Researching Your Target Audience (8:00)
  • 8. Creating the Target Audience Persona (10:06)
  • Quiz: Chapters 1 & 2
Chapter 3

What is a USP

  • 9. What is the USP (3:49)
  • 10. Brand Matrix Creation (3:21)
  • 11. Creating the USP (13:33)
  • 12. Successful USPs Case Studies (11:36)
  • 13. Testing the USP (6:12)
  • Quiz: Chapter 3
Chapter 4

What is a Brand Story

  • 14. What is a Brand Story- Why do I need it (3:47)
  • 15. Brand Story Case Studies (6:27)
  • 16. Creating a Brand Story (2:22)
Chapter 5

Turning Your Brand Strategy Into Design

  • 17. Turning Brand Strategy into Brand Design (4:50)
  • 18. Important Brand Elements Logo, Color, Typography (11:28)
  • 19. Finding the right Pro (8:44)
  • 20. Next Steps (2:06)
  • 21. Print Collateral + Digital Collateral (0:51)
  • 22. Conclusion (1:57)
  • Quiz: Chapters 4 & 5
Chapter 6

Final Quiz

  • Final Quiz

Course Description

  • play 22 Videos
  • time 2.0 Hours

Developing a solid brand makes selling easier. Brand Strategy and Design communicates your superiority with ease so that you can rise above your competition. When you differentiate through brand strategy and design, you create a compelling brand that brings in more profit. This course would be very valuable for anyone that wants to learn the key principles of branding, including business owners, solopreneurs, freelancers, marketing professionals, designers or anyone that is interested in understanding branding.

Join Haylee to learn how to take the right steps to begin to build your brand strategy and design!

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536 Reviews

  • 4.9
  • Rakib

  • Zktk4u

  • Muhammad

  • Rudy

  • profjoshjoe

I have learnt a lot through this course, it's worth more than its price.

  • Parvin


  • imran5555

Thank you.

  • freelance_lanz

  • rosiesarfati

  • MD Sala

Awesome knowledge gather from this valuable course


Awesome!!! I like it.

  • Azadur

A crucial lesson to understand business and branding. The course is excellent, the instructor is very engaging, she made the lesson very enjoyable as well.

  • oscarhoncho

  • Aarif

Very very very very very very nice

  • thegarmentspa

  • Baher


  • Ashikur

It's was great and amazing. Thank you so much

  • Anna

  • fayyazfayzi

Good but basic.

  • Tony

nice course to learn. learning many new thing about brand strategy

  • Mohammad

It is a perfect course for brand strategy. I learn many new things form it. The course teacher also uses very common words that helps to understand what she said. Overall A good journey with her.

  • Milan

Best Courses

  • Graphic

i am always like to fiverr course and i am very happy to connected fiverr team

  • Maham


  • Subhashana

Very good course

  • Raihan


  • raheelas

  • Md Ala

Very Helpful!Thanks

  • Hasan Abdullah

A must-have if you're looking to start a business or personal brand.


Awesome course

  • Amber

  • Syed

The course were not very good because no practically shown to us!!!

  • Rabeya

  • Francesca

  • Salma

  • sebastianevans


  • niravpatel4428

  • Sahin Alam

It was too helpful for branding design

  • fendeckfencing

  • chicagoseoul

Inspiring! Made me think of how I'm branding again.

  • raheelas

  • Malaika

Best branding course!!

As a beginner, I had no experience, but you have made a solid foundation of understanding and creating a brand. Thank you so much.

  • rudygoncalves

Really breaks it down in an efficient & actionable way.

Absolutely worth your time.

  • John Peter

I looove this course! Pithy and intriguing. No crap, every word counts! You might just realize your cup of tea cooled down while you were engrossed in the course. Thank you for your invaluable knowledge.

  • Mithun Chandra

It is an awesome Very good informational course.

  • Mohammad Nurun

Just awesome, I learn some secret tips form this course. 100% recommended.

  • sumi

sumit love love u sumit

  • Ahmed

Great work.

  • Mst Halima

Such an excellent course with very clear details.Loved it.

  • Saifullah

Great! I really loved it. Learn a lot of new things from this course.

  • Andrew

I couldn't stand the way the instructor talked to the audience. She seemed to talk down on every point. The information was good, but I felt like it was not executed very well.

  • Md Mizanur

Thanks a very helpful course.

  • nicolasnothard

Straightforward, concise advise that is practical and authoritative alongside useful worksheets that allow you to build your brand strategy step by step.

  • shaveen

  • Becca

Nice course

  • masudparvez554

Thanks so much! I learned a lot about branding!

  • Tharindu

  • Zubair Younus

Awesome Course Thanks Fiverr

  • Hafijur

I have learned a lot that needs to be given more courses related to graphics design. Liked it very much. The teacher was very good.

  • Raymond

I enjoyed this course. While I have a formal training in the subject matter, it was nevertheless a great refresher and I learned some new things.

  • Muhammad Faizan

Thank u :)

  • Vladimir

A very useful course especially for beginners!

  • Asif

This is really helpful course. Leran more about Branding :)

  • Numan

  • Wasi

  • moon_creatives

Best Branding Strategy course I have found ever!

  • Md. Jahid

great one. recommend this course.

  • Jon

I’ve learnt so much. This course has broadened my knowledge on branding and strategy

  • Anis

Better, Not Best! English Subtitles are very important to such a course.

  • photobot


  • topu

  • voices330

Fantastic, best 40 bucks I've spent on education in a while! Thank you so much!

  • marklinda019

nice course

  • Ravindu


  • buddhikathushar

Most valuable for me

  • Shubha Chowdhury

Good Course and Coach

  • Abdul

Excelent this course

  • cristinabecerra

  • Adam

Haylee is an awesome teacher. She really simplified brand strategy and design. Branding means a lot more to me now that I've finished this course. I would highly recommend.

  • Rumman

  • Syed

  • Kashif

very good ma'am
very good information excellent

  • hassan


  • Raheel

Amazing experience this course really help me to understand the Brand strategy and design for small business.

  • mariocarr1

Very Good

  • Daniela

  • wasishah2017

Thanks for the course really a great opportunity to enhance skills.

  • Saroar

Good Course

  • steve

I love this course.. And I coulkd watch her teach for hours ! Great job

  • Muhammad

Learned alot..

  • jahangeer


  • edge_designers

Excellent course

  • asadabbass677

Great Course :)

  • ematuono

  • danielaotero

Just one word, Amazing!!!

  • yesua3

Awesome teacher. I've just loved it!

  • mikebent3751

Excellent course to get an overview of the branding process from a professional perspective that is compelling, informative and concise.

  • David

  • szikrullahm

You're one step away

Brand Strategy and Design for Small Businesses

Frequently Asked Questions

  • How can branding help my business?

    A solid brand strategy and design is a creative shortcut that communicates superiority to the customer. You need to brand so that you can differentiate your product or service among competitors and become the ultimate choice. Branding will result in more profit, competitive strength and brand awareness. Branding also allows you to know who and what the brand stands for. Without doing the brand strategy work you may not know much about your brand voice, brand tone or even what makes you different.

  • How do you create a brand?

    There are many steps to creating a brand. First, you must learn to differentiate your brand and then communicate this difference in a compelling way to your audience. To do this we first create the Unique Selling Proposition (USP), the brand story, the mission, and values of the brand. The brand strategy must lead the brand design, copywriting, imagery, logo design, website, and more to create concise and consistent messaging that the audience resonates with.

  • How long does it take to build a brand?

    Branding is a constant process and is never truly done, you will always be building the brand through everything you put out to the public. This may be new ad campaigns, new blog posts, Instagram posts, etc.. Your branding is never truly done. The initial brand strategy and design to launch a brand are typically 3-6 months. After those months you are always continuing the brand strategy in new ways and building off of what you've created.

  • How much does branding cost?

    It really depends on the strategy you take. Many agencies will charge well over $25,000+ for a brand strategy and brand design package. You can always pay less if you are trying to tackle some of the strategies on your own. You may even hire a freelancer to help you fill in the gaps! Of course, it all depends on your budget and your goals.

  • How do you create a brand identity?

    After you have all of the pieces of your brand strategy, you can start to move onto creating the brand identity design. Remember it is SO important to understand the Unique Selling Proposition (USP), Target Audience, Brand Story, Values and Mission of the brand before you even touch the brand identity design. To bridge the gap between the two use Tone Words. Choose five Tone Words that reflect your brand strategy to come to life.

  • What is the first step to the branding process?

    Research is the first step to creating a strong brand. Research your competitors and the target audience you are after. Be sure that you have a market for people that want and need what you are offering. After you have done the preliminary research, you can then move on to creating the Unique Selling Proposition (USP) is. Your USP will guide all of your decisions moving forward and will be very valuable for displaying your superiority over competitors.