Brand Strategy and Design for Small Businesses
  • 4.9 (627Reviews)
 

Brand Strategy and Design for Small Businesses

Learn how to be the number one choice for your customers by constructing a memorable brand experience that customers will consistently support.

  • 4.9 (627)
$42 Buy Course Free Preview
  • 30-day money-back guarantee

    Not satisfied?

    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

Brand Strategy and Design for Small Businesses

Learn how to be the number one choice for your customers by constructing a memorable brand experience that customers will consistently support.

  • 4.9 (627 Reviews)
 
  • 30-day money-back guarantee

    Not satisfied?

    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1
Intro to Branding
Chapter 2
The Purpose of a Target Audience
  • 6. The Purpose of a Target Audience (4:06)
  • 7. Researching Your Target Audience (8:00)
  • 8. Creating the Target Audience Persona (10:06)
  • Quiz: Chapters 1 & 2
Chapter 3
What is a USP
  • 9. What is the USP (3:49)
  • 10. Brand Matrix Creation (3:21)
  • 11. Creating the USP (13:33)
  • 12. Successful USPs Case Studies (11:36)
  • 13. Testing the USP (6:12)
  • Quiz: Chapter 3
Chapter 4
What is a Brand Story
  • 14. What is a Brand Story- Why do I need it (3:47)
  • 15. Brand Story Case Studies (6:27)
  • 16. Creating a Brand Story (2:22)
Chapter 5
Turning Your Brand Strategy Into Design
  • 17. Turning Brand Strategy into Brand Design (4:50)
  • 18. Important Brand Elements Logo, Color, Typography (11:28)
  • 19. Finding the right Pro (8:44)
  • 20. Next Steps (2:06)
  • 21. Print Collateral + Digital Collateral (0:51)
  • 22. Conclusion (1:57)
  • Quiz: Chapters 4 & 5
Chapter 6
Final Quiz
  • Final Quiz
Haylee Powers

Emmy award-winning creative director specializing in brand strategy and design.

After Completing This Course You Will Be Able To
  • Create a stand-out brand strategy and design that will make a lasting impact
  • Understand how to leverage the power that the subconscious mind plays in branding
  • How to avoid negative or unintentional branding
  • Thoroughly research and create your target audience from scratch
  • Identify, describe and test your unique selling point
  • Create an exciting brand story that immediately engages an audience
  • Turn your brand strategy into a professional, attention-grabbing brand design
About This Course

A successful brand pays attention to how every part of a company works together to create a certain image. Branding is a mixture of art and science - rational yet creative and backed by science yet exploding with passion and excitement. Your brand needs to tell a story that your customer can relate to, believe in and commit to supporting time and time again.

In this fundamentals course, you will learn how to create a compelling brand that brings in a significant profit. You will get a solid introduction to key branding principles and strategies, learn how to research and define target audiences, write a moving brand story and drive the design process for your brand’s unique identity. Start this course today to ensure that your brand leaves a long-lasting impact on your target audience!

About This Course

A successful brand pays attention to how every part of a company works together to create a certain image. Branding is a mixture of art and science - rational yet creative and backed by science yet exploding with passion and excitement. Your brand needs to tell a story that your customer can relate to, believe in and commit to supporting time and time again.

In this fundamentals course, you will learn how to create a compelling brand that brings in a significant profit. You will get a solid introduction to key branding principles and strategies, learn how to research and define target audiences, write a moving brand story and drive the design process for your brand’s unique identity. Start this course today to ensure that your brand leaves a long-lasting impact on your target audience!

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What You Will Learn

  • How to evoke emotion in a customer through powerful branding
  • The science that backs up the need for compelling branding and design
  • How to ensure that every aspect of your brand is intentionally aligned with your vision
  • The purpose and importance of having a target audience
  • How to identify and create your unique brand matrix
  • How to write about your brand’s story in a concise and compelling way
  • How to navigate all of the essential brand elements like logo, color and typography

Why learn with Haylee Powers?

Haylee is an Emmy award-winner specializing in brand strategy and design. She is the creative director and owner of two different brand strategy and design studios focusing on influential small businesses, hospitality brands and restaurants.

Who Is This Course For?

  • Business owners wanting to enhance their brand
  • Freelancers wanting to add Brand Strategy and Design to their skillset
  • Marketing and brand managers looking for a firm grasp of branding essentials
  • Web programmers, designers, front end and full stack developers wanting to diversify their skills
  • Anyone wanting to start a professional career in the world of branding
  • Digital nomads looking for work that they can do from anywhere in the world
  • All levels of experience

Requirements

  • Access to Internet
  • Computer / Laptop / Mobile Device

What Is Included?

  • Immediate unlimited access to course materials
  • 30-day money-back guarantee
  • Exercises and quizzes to help you put theory into practice
  • English Closed Captions
  • Suitable for mobile or desktop
  • A badge to showcase your expertise on your profile page upon completion
627 Reviews
  • 4.9

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This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1
Intro to Branding
Chapter 2
The Purpose of a Target Audience
  • 6. The Purpose of a Target Audience (4:06)
  • 7. Researching Your Target Audience (8:00)
  • 8. Creating the Target Audience Persona (10:06)
  • Quiz: Chapters 1 & 2
Chapter 3
What is a USP
  • 9. What is the USP (3:49)
  • 10. Brand Matrix Creation (3:21)
  • 11. Creating the USP (13:33)
  • 12. Successful USPs Case Studies (11:36)
  • 13. Testing the USP (6:12)
  • Quiz: Chapter 3
Chapter 4
What is a Brand Story
  • 14. What is a Brand Story- Why do I need it (3:47)
  • 15. Brand Story Case Studies (6:27)
  • 16. Creating a Brand Story (2:22)
Chapter 5
Turning Your Brand Strategy Into Design
  • 17. Turning Brand Strategy into Brand Design (4:50)
  • 18. Important Brand Elements Logo, Color, Typography (11:28)
  • 19. Finding the right Pro (8:44)
  • 20. Next Steps (2:06)
  • 21. Print Collateral + Digital Collateral (0:51)
  • 22. Conclusion (1:57)
  • Quiz: Chapters 4 & 5
Chapter 6
Final Quiz
  • Final Quiz
You're one step away
Brand Strategy and Design for Small Businesses
4.9 (627)

Sample lesson

2. Why do we need branding (4:05)
This lesson can help you know the course from the inside.
 

Frequently Asked Questions

  • How can branding help my business?

    A solid brand strategy and design is a creative shortcut that communicates superiority to the customer. You need to brand so that you can differentiate your product or service among competitors and become the ultimate choice. Branding will result in more profit, competitive strength and brand awareness. Branding also allows you to know who and what the brand stands for. Without doing the brand strategy work you may not know much about your brand voice, brand tone or even what makes you different.

  • How do you create a brand?

    There are many steps to creating a brand. First, you must learn to differentiate your brand and then communicate this difference in a compelling way to your audience. To do this we first create the Unique Selling Proposition (USP), the brand story, the mission, and values of the brand. The brand strategy must lead the brand design, copywriting, imagery, logo design, website, and more to create concise and consistent messaging that the audience resonates with.

  • How long does it take to build a brand?

    Branding is a constant process and is never truly done, you will always be building the brand through everything you put out to the public. This may be new ad campaigns, new blog posts, Instagram posts, etc.. Your branding is never truly done. The initial brand strategy and design to launch a brand are typically 3-6 months. After those months you are always continuing the brand strategy in new ways and building off of what you've created.

  • How much does branding cost?

    It really depends on the strategy you take. Many agencies will charge well over $25,000+ for a brand strategy and brand design package. You can always pay less if you are trying to tackle some of the strategies on your own. You may even hire a freelancer to help you fill in the gaps! Of course, it all depends on your budget and your goals.

  • How do you create a brand identity?

    After you have all of the pieces of your brand strategy, you can start to move onto creating the brand identity design. Remember it is SO important to understand the Unique Selling Proposition (USP), Target Audience, Brand Story, Values and Mission of the brand before you even touch the brand identity design. To bridge the gap between the two use Tone Words. Choose five Tone Words that reflect your brand strategy to come to life.

  • What is the first step to the branding process?

    Research is the first step to creating a strong brand. Research your competitors and the target audience you are after. Be sure that you have a market for people that want and need what you are offering. After you have done the preliminary research, you can then move on to creating the Unique Selling Proposition (USP) is. Your USP will guide all of your decisions moving forward and will be very valuable for displaying your superiority over competitors.