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Course SyllabusChapter 1
Intro to Branding
- 1. An intro to branding (4:54)
- Downloadable Worksheets
- 2. Why do we need branding (4:05) Free
- 3. Neuroscience and branding (5:23)
- 4. Negative Communication (2:54)
- 5. Your Brand Checklist (0:40)
The Purpose of a Target Audience
- 6. The Purpose of a Target Audience (4:06)
- 7. Researching Your Target Audience (8:00)
- 8. Creating the Target Audience Persona (10:06)
- Quiz: Chapters 1 & 2
What is a USP
- 9. What is the USP (3:49)
- 10. Brand Matrix Creation (3:21)
- 11. Creating the USP (13:33)
- 12. Successful USPs Case Studies (11:36)
- 13. Testing the USP (6:12)
- Quiz: Chapter 3
What is a Brand Story
- 14. What is a Brand Story- Why do I need it (3:47)
- 15. Brand Story Case Studies (6:27)
- 16. Creating a Brand Story (2:22)
Turning Your Brand Strategy Into Design
- 17. Turning Brand Strategy into Brand Design (4:50)
- 18. Important Brand Elements Logo, Color, Typography (11:28)
- 19. Finding the right Pro (8:44)
- 20. Next Steps (2:06)
- 21. Print Collateral + Digital Collateral (0:51)
- 22. Conclusion (1:57)
- Quiz: Chapters 4 & 5
- Final Quiz
By Haylee Powers
Haylee is an Emmy award-winning designer specializing in brand strategy and design for compelling businesses.
- 22 Videos
- 2.0 Hours
Developing a solid brand makes selling easier. Brand Strategy and Design communicates your superiority with ease so that you can rise above your competition. When you differentiate through brand strategy and design, you create a compelling brand that brings in more profit. This course would be very valuable for anyone that wants to learn the key principles of branding, including business owners, solopreneurs, freelancers, marketing professionals, designers or anyone that is interested in understanding branding.
Join Haylee to learn how to take the right steps to begin to build your brand strategy and design!
Thanks a very helpful course.
Great job! Nicely put together and explained! Highly recommend!
Thanks a million. I enjoyed the class.
Wow, it amazing she explain everything as I can understand. I satisfied with this course. thank you, everyone
It was too helpful for branding design
Inspiring! Made me think of how I'm branding again.