Brand Strategy and Design for Small Businesses

  • 4.9 (591 Reviews)

Brand Strategy and Design for Small Businesses

  • 4.9 (591 Reviews)
$48 Buy Course Free Preview
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

 
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will showcase your new expertise on your profile page after completing the course. Cool, right?.

Course Syllabus

Chapter 1

Intro to Branding

Chapter 2

The Purpose of a Target Audience

  • 6. The Purpose of a Target Audience (4:06)
  • 7. Researching Your Target Audience (8:00)
  • 8. Creating the Target Audience Persona (10:06)
  • Quiz: Chapters 1 & 2
Chapter 3

What is a USP

  • 9. What is the USP (3:49)
  • 10. Brand Matrix Creation (3:21)
  • 11. Creating the USP (13:33)
  • 12. Successful USPs Case Studies (11:36)
  • 13. Testing the USP (6:12)
  • Quiz: Chapter 3
Chapter 4

What is a Brand Story

  • 14. What is a Brand Story- Why do I need it (3:47)
  • 15. Brand Story Case Studies (6:27)
  • 16. Creating a Brand Story (2:22)
Chapter 5

Turning Your Brand Strategy Into Design

  • 17. Turning Brand Strategy into Brand Design (4:50)
  • 18. Important Brand Elements Logo, Color, Typography (11:28)
  • 19. Finding the right Pro (8:44)
  • 20. Next Steps (2:06)
  • 21. Print Collateral + Digital Collateral (0:51)
  • 22. Conclusion (1:57)
  • Quiz: Chapters 4 & 5
Chapter 6

Final Quiz

  • Final Quiz

Course Description

  • play 22 Videos
  • time 2.0 Hours

Developing a solid brand makes selling easier. Brand Strategy and Design communicates your superiority with ease so that you can rise above your competition. When you differentiate through brand strategy and design, you create a compelling brand that brings in more profit. This course would be very valuable for anyone that wants to learn the key principles of branding, including business owners, solopreneurs, freelancers, marketing professionals, designers or anyone that is interested in understanding branding.

Join Haylee to learn how to take the right steps to begin to build your brand strategy and design!

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591 Reviews

  • 4.9
  • Salena

highly recommended

  • edge_designers

Excellent course

  • ARMAN

  • freelance_lanz

  • Md Mizanur

Thanks a very helpful course.

  • logoroad

Great job! Nicely put together and explained! Highly recommend!

  • mariocarr1

Very Good

  • a_great_writer

Thanks a million. I enjoyed the class.

  • Kenny

  • Lynn

  • Ama

Wow, it amazing she explain everything as I can understand. I satisfied with this course. thank you, everyone

  • Massimo Achille

Add subs

  • Sahin Alam

It was too helpful for branding design

  • Anna

  • chicagoseoul

Inspiring! Made me think of how I'm branding again.

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Brand Strategy and Design for Small Businesses

4.9 (591)

Frequently Asked Questions

  • How can branding help my business?

    A solid brand strategy and design is a creative shortcut that communicates superiority to the customer. You need to brand so that you can differentiate your product or service among competitors and become the ultimate choice. Branding will result in more profit, competitive strength and brand awareness. Branding also allows you to know who and what the brand stands for. Without doing the brand strategy work you may not know much about your brand voice, brand tone or even what makes you different.

  • How do you create a brand?

    There are many steps to creating a brand. First, you must learn to differentiate your brand and then communicate this difference in a compelling way to your audience. To do this we first create the Unique Selling Proposition (USP), the brand story, the mission, and values of the brand. The brand strategy must lead the brand design, copywriting, imagery, logo design, website, and more to create concise and consistent messaging that the audience resonates with.

  • How long does it take to build a brand?

    Branding is a constant process and is never truly done, you will always be building the brand through everything you put out to the public. This may be new ad campaigns, new blog posts, Instagram posts, etc.. Your branding is never truly done. The initial brand strategy and design to launch a brand are typically 3-6 months. After those months you are always continuing the brand strategy in new ways and building off of what you've created.

  • How much does branding cost?

    It really depends on the strategy you take. Many agencies will charge well over $25,000+ for a brand strategy and brand design package. You can always pay less if you are trying to tackle some of the strategies on your own. You may even hire a freelancer to help you fill in the gaps! Of course, it all depends on your budget and your goals.

  • How do you create a brand identity?

    After you have all of the pieces of your brand strategy, you can start to move onto creating the brand identity design. Remember it is SO important to understand the Unique Selling Proposition (USP), Target Audience, Brand Story, Values and Mission of the brand before you even touch the brand identity design. To bridge the gap between the two use Tone Words. Choose five Tone Words that reflect your brand strategy to come to life.

  • What is the first step to the branding process?

    Research is the first step to creating a strong brand. Research your competitors and the target audience you are after. Be sure that you have a market for people that want and need what you are offering. After you have done the preliminary research, you can then move on to creating the Unique Selling Proposition (USP) is. Your USP will guide all of your decisions moving forward and will be very valuable for displaying your superiority over competitors.