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Course SyllabusChapter 1
Intro to Branding
- 1. An intro to branding (4:54)
- Downloadable Worksheets
- 2. Why do we need branding (4:05) Free
- 3. Neuroscience and branding (5:23)
- 4. Negative Communication (2:54)
- 5. Your Brand Checklist (0:40)
The Purpose of a Target Audience
- 6. The Purpose of a Target Audience (4:06)
- 7. Researching Your Target Audience (8:00)
- 8. Creating the Target Audience Persona (10:06)
- Quiz: Chapters 1 & 2
What is a USP
- 9. What is the USP (3:49)
- 10. Brand Matrix Creation (3:21)
- 11. Creating the USP (13:33)
- 12. Successful USPs Case Studies (11:36)
- 13. Testing the USP (6:12)
- Quiz: Chapter 3
What is a Brand Story
- 14. What is a Brand Story- Why do I need it (3:47)
- 15. Brand Story Case Studies (6:27)
- 16. Creating a Brand Story (2:22)
Turning Your Brand Strategy Into Design
- 17. Turning Brand Strategy into Brand Design (4:50)
- 18. Important Brand Elements Logo, Color, Typography (11:28)
- 19. Finding the right Pro (8:44)
- 20. Next Steps (2:06)
- 21. Print Collateral + Digital Collateral (0:51)
- 22. Conclusion (1:57)
- Quiz: Chapters 4 & 5
- Final Quiz
By Haylee Powers
Haylee is an Emmy award-winning designer specializing in brand strategy and design for compelling businesses.
Developing a solid brand makes selling easier. Brand Strategy and Design communicates your superiority with ease so that you can rise above your competition. When you differentiate through brand strategy and design, you create a compelling brand that brings in more profit. This course would be very valuable for anyone that wants to learn the key principles of branding, including business owners, solopreneurs, freelancers, marketing professionals, designers or anyone that is interested in understanding branding.
Join Haylee to learn how to take the right steps to begin to build your brand strategy and design!
I love the details that the instructor put together, very professional and carefully crafted, thanks.
Offers a practical, succinct method of developing a brand strategy, story and design. The worksheets were useful.
It was a great experience, so concise structure of the course. Like it. Thanks a lot!
But it's a pity that you don't have subtitles.
very clear and easy to understand :)
Quick, easy to understand, wonderful! I learned a lot about branding. As an engineer a lot of these concepts were new to me. Definitely got me thinking, now it's my turn to apply what I learned.
Will definitely use the course materials as a reference!
A very detailed step by step process on how to do branding, what are all the important points to consider and how all the pieces come finally together to form a successful brand. Many issues to consider. What I have learned from this course is the following:
Do not start a new business unless you have done your homework on branding following Haylee's strategy. And in my opinion to do it successfully you definitely need to work together with a professional brand strategist.
Dynamic, with very good information and materials. Excellent coach, very good energy and knowledge of the subject.
Wooow! Amazing! I think that every single business person need to listen this course. This one helps a lot about branding. Highly recommended!!!
Nicely organized and easy to follow.
thank u, useful advices
This course was extremely helpful in both my own business and what I can offer my clients! The information was clear and to-the-point, and I found it beneficial to be able to pause the videos so I can take notes.
Fantastic course. Really, helpful - I took loads of notes
Great content, I go back to it again and again
Loved it! Thank you.
Straightforward, concise advise that is practical and authoritative alongside useful worksheets that allow you to build your brand strategy step by step.
Detailed dive about branding that will help and educate individuals that are new to marketing or small business owners.
-More case studies about the brands the professional personally worked with recently.
Loved this course!! As someone who grew up in retail, many of these topics were familiar but until you try to create them for yourself, you often think you know more than you do! This course was insightful and gave useful easily understood actions to help bring a concise message to your customers (and maybe yourself) as to who your brand is!!
Great to know about Brand Strategy and Design
Awesome! thank you.
Learned a lot from this course. Valuable information, right to the point.
Great experience! I learned a lot.
Haylee is an awesome teacher. She really simplified brand strategy and design. Branding means a lot more to me now that I've finished this course. I would highly recommend.
Inspiring! Made me think of how I'm branding again.
Excellent course. It was straight to the point and no fluff. I will highly recommend it.
Incredible info on how to design your brand and everything around it.
Great recap, thanks!
Many values informative in short time . More than expected. Thank you
definitely for any entrepreneurs. Gr8...!!!
Interesting , the course is actually helpful even for experienced people like myself
A good course that explains at a conceptual level how to create a brand. It clearly provides the difference between Brand and Logo and the importance of having a brand and not just a logo.
A great course! Now I understand how important it is to invest in branding even for small businesses.
This is by far the best course I have taken from Fiverr Learn! Really awesome and I am using every piece of this video for my Brand. Thank you!
Having purchased the Website Brand Strategy and Design for Small Businesses Course, it taught me so many things. Highly recommend it to anyone learning about Branding. Very informative and helped me enormously towards developing Websites for my Fiverr clients and Branding my Fiverr clients businesses and websites.
I learn and refresh many important topics, thanks ..
I enjoyed this course. While I have a formal training in the subject matter, it was nevertheless a great refresher and I learned some new things.