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Course SyllabusChapter 1
Intro to Branding
- 1. An intro to branding (4:54)
- Downloadable Worksheets
- 2. Why do we need branding (4:05) Free
- 3. Neuroscience and branding (5:23)
- 4. Negative Communication (2:54)
- 5. Your Brand Checklist (0:40)
The Purpose of a Target Audience
- 6. The Purpose of a Target Audience (4:06)
- 7. Researching Your Target Audience (8:00)
- 8. Creating the Target Audience Persona (10:06)
- Quiz: Chapters 1 & 2
What is a USP
- 9. What is the USP (3:49)
- 10. Brand Matrix Creation (3:21)
- 11. Creating the USP (13:33)
- 12. Successful USPs Case Studies (11:36)
- 13. Testing the USP (6:12)
- Quiz: Chapter 3
What is a Brand Story
- 14. What is a Brand Story- Why do I need it (3:47)
- 15. Brand Story Case Studies (6:27)
- 16. Creating a Brand Story (2:22)
Turning Your Brand Strategy Into Design
- 17. Turning Brand Strategy into Brand Design (4:50)
- 18. Important Brand Elements Logo, Color, Typography (11:28)
- 19. Finding the right Pro (8:44)
- 20. Next Steps (2:06)
- 21. Print Collateral + Digital Collateral (0:51)
- 22. Conclusion (1:57)
- Quiz: Chapters 4 & 5
- Final Quiz
By Haylee Powers
Haylee is an Emmy award-winning designer specializing in brand strategy and design for compelling businesses.
- 22 Videos
- 2.0 Hours
Developing a solid brand makes selling easier. Brand Strategy and Design communicates your superiority with ease so that you can rise above your competition. When you differentiate through brand strategy and design, you create a compelling brand that brings in more profit. This course would be very valuable for anyone that wants to learn the key principles of branding, including business owners, solopreneurs, freelancers, marketing professionals, designers or anyone that is interested in understanding branding.
Join Haylee to learn how to take the right steps to begin to build your brand strategy and design!
Nice, welcoming, informative
Excelent this course
Thanks a lot
Great! I really loved it. Learn a lot of new things from this course.
Great introduction to branding for a newbie like me!
Very interesting part of the course and hearing and learning from other great Businesses around the world, the great part from me its to hear and see other people how they grown up their small Business.
Well, the course is knowledgable, we came to know about new things we were ignoring for years now. Thank you Fiverr
The course was for me a blessing sent from heaven. Thank you so much!!!!
Very helpful information. Clear, concise, easy to follow. Excellent!
What an amazing course it is.
Helped me a lot to create my own brand. Thank you fiverr. :)
Outstanding instructor. I got to learn so many new things and she explained all of these in a easy way with good examples. This course is highly recommended for both the sellers and buyers. Thank you.
Love it. Straight to the point. Useful handouts
Great course, interesting and easy to understand.
Excellent course. It was straight to the point and no fluff. I will highly recommend it.
Interesting , the course is actually helpful even for experienced people like myself
I learn and refresh many important topics, thanks ..
Just one word, Amazing!!!
Dynamic, with very good information and materials. Excellent coach, very good energy and knowledge of the subject.
Nicely organized and easy to follow.
THank you so much
Awesome Course Thanks Fiverr
A must-have if you're looking to start a business or personal brand.
Excellent course learn many things
thank u, useful advices
Great recap, thanks!
If you want to know what branding is, take this course... Recommended.
Love the in depth explanation <3 thank you !
Great to know about Brand Strategy and Design
I couldn't stand the way the instructor talked to the audience. She seemed to talk down on every point. The information was good, but I felt like it was not executed very well.
Concise and to the point. It covers very well the subject.
An amazing experience, I really like the course & complete it easily : )
Excellent! I love it!
Fantastic, best 40 bucks I've spent on education in a while! Thank you so much!
Straightforward, concise advise that is practical and authoritative alongside useful worksheets that allow you to build your brand strategy step by step.
I looove this course! Pithy and intriguing. No crap, every word counts! You might just realize your cup of tea cooled down while you were engrossed in the course. Thank you for your invaluable knowledge.
I enjoyed this course. While I have a formal training in the subject matter, it was nevertheless a great refresher and I learned some new things.
A great course! Now I understand how important it is to invest in branding even for small businesses.
A good course that explains at a conceptual level how to create a brand. It clearly provides the difference between Brand and Logo and the importance of having a brand and not just a logo.
definitely for any entrepreneurs. Gr8...!!!
It was a great experience, so concise structure of the course. Like it. Thanks a lot!
But it's a pity that you don't have subtitles.
very clear and easy to understand :)
awesome course and I totally enjoyed the class but at a point she was just advertising top rated sellers and fiverr pro sellers which was a major turnoff for me.
Haylee is an awesome teacher. She really simplified brand strategy and design. Branding means a lot more to me now that I've finished this course. I would highly recommend.
She's an expert and she knows what she's doing, I learned a lot of tips that will help me a lot to grow my business online, Thank you so much and highly recommended :)
Wooow! Amazing! I think that every single business person need to listen this course. This one helps a lot about branding. Highly recommended!!!
A very detailed step by step process on how to do branding, what are all the important points to consider and how all the pieces come finally together to form a successful brand. Many issues to consider. What I have learned from this course is the following:
Do not start a new business unless you have done your homework on branding following Haylee's strategy. And in my opinion to do it successfully you definitely need to work together with a professional brand strategist.
Fantastic course. Really, helpful - I took loads of notes
Great content, I go back to it again and again