Brand Strategy and Design for Small Businesses

  • 4.9 (500 Reviews)
$40 Buy Course Free Preview
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

Brand Strategy and Design for Small Businesses

  • 4.9 (500 Reviews)
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will showcase your new expertise on your profile page after completing the course. Cool, right?.

Course Syllabus

Chapter 1

Intro to Branding

Chapter 2

The Purpose of a Target Audience

  • 6. The Purpose of a Target Audience (4:06)
  • 7. Researching Your Target Audience (8:00)
  • 8. Creating the Target Audience Persona (10:06)
  • Quiz: Chapters 1 & 2
Chapter 3

What is a USP

  • 9. What is the USP (3:49)
  • 10. Brand Matrix Creation (3:21)
  • 11. Creating the USP (13:33)
  • 12. Successful USPs Case Studies (11:36)
  • 13. Testing the USP (6:12)
  • Quiz: Chapter 3
Chapter 4

What is a Brand Story

  • 14. What is a Brand Story- Why do I need it (3:47)
  • 15. Brand Story Case Studies (6:27)
  • 16. Creating a Brand Story (2:22)
Chapter 5

Turning Your Brand Strategy Into Design

  • 17. Turning Brand Strategy into Brand Design (4:50)
  • 18. Important Brand Elements Logo, Color, Typography (11:28)
  • 19. Finding the right Pro (8:44)
  • 20. Next Steps (2:06)
  • 21. Print Collateral + Digital Collateral (0:51)
  • 22. Conclusion (1:57)
  • Quiz: Chapters 4 & 5
Chapter 6

Final Quiz

  • Final Quiz

Course Description

  • play 22 Videos
  • time 2.0 Hours

Developing a solid brand makes selling easier. Brand Strategy and Design communicates your superiority with ease so that you can rise above your competition. When you differentiate through brand strategy and design, you create a compelling brand that brings in more profit. This course would be very valuable for anyone that wants to learn the key principles of branding, including business owners, solopreneurs, freelancers, marketing professionals, designers or anyone that is interested in understanding branding.

Join Haylee to learn how to take the right steps to begin to build your brand strategy and design!

Buy Course

Share on:

500 Reviews

  • 4.9
  • photoshoper_eva

  • jpsam1

The course was amazing. Thank you so much.

  • Sheharyar

Amazing Course

  • Dan

Highly recommended!

  • Md Rakib

Nice experience in this course. thank you :)

  • szikrullahm

  • Muhammad Faizan

Thank you!

  • Josipher

Awesome. If I know this course was so powerful I would have watch it immediately. Great insights. Highly recommended.

  • rickylai

very clear and easy to understand :)

  • Maham

  • Graphic

i am always like to fiverr course and i am very happy to connected fiverr team

  • dipto

Thank you for giving me useful information.

  • Omar


  • cre8iveartwork

Interesting , the course is actually helpful even for experienced people like myself

  • imran5555

Thank you.

  • marlow2011

  • Parvin


  • a_lopes

  • Inaara

I would Highly recommended, Helpful course

  • Arnob

Thanks fiverr for this valuable course. The speech and information are amazing.
Thanks Again!

  • mariocarr1

Very Good

  • arbtechniciantr

  • Awais


  • Sumon

Its really help,

Thanks :)

  • yesua3

Awesome teacher. I've just loved it!

  • danielaotero

Just one word, Amazing!!!

  • Zachary

  • ematuono

  • asadabbass677

Great Course :)

  • Muhammmad

  • edge_designers

Excellent course

  • jahangeer


  • Muhammad

Learned alot..

  • Alexander

  • Albiona

Learned a lot from this course. Valuable information, right to the point.

  • naraudio

Quick, easy to understand, wonderful! I learned a lot about branding. As an engineer a lot of these concepts were new to me. Definitely got me thinking, now it's my turn to apply what I learned.

Will definitely use the course materials as a reference!

  • John

  • Asad

  • DjJohnPeterz

  • Jonathan

It was amazing! I learned a lot and will definitely watch some videos again!

  • Md


  • Md.Majharul

  • univsolmc

Loved it! Thank you.

  • Popsy

Really easy to absorb. Loved the journey.

  • Md Sahadat

Great course. Thanks

  • Saifullah


  • Shubha Chowdhury

Good Course and Coach

  • steve

I love this course.. And I coulkd watch her teach for hours ! Great job

  • Saroar

Good Course

  • wasishah2017

Thanks for the course really a great opportunity to enhance skills.

  • Daniela

  • Alfredo

I love the details that the instructor put together, very professional and carefully crafted, thanks.

  • Daniele

  • atpcre

This is by far the best course I have taken from Fiverr Learn! Really awesome and I am using every piece of this video for my Brand. Thank you!

  • ismaelmendoza74

The course was for me a blessing sent from heaven. Thank you so much!!!!

  • K. M.

It was great and learned a lot about Brand Strategy and design for business.

  • Shoaib

It is amazingly informative and usable.

  • fist_of_fury

good course

  • johanroets

I've been in business for many years and never realised how important branding is. This was a real eye opener. Haylee explained the importance in a very clear and concise way how creating a brand will set your business apart from the masses. I was looking for a mini course like this which could be completed in a short time due to time constraints. Now I think that an intermediate course with more depth could very advantageous.

  • rmakhan

great to learn lots of new things from FIVERR

  • Jim

Great introduction to branding for a newbie like me!

  • mrjcfahrenheit

This course is great for anyone trying to build something great, but lack fundamentals in branding as I did. This course gave me the confidence to look for outsourcers on Fiverr.

  • bbsunvigo

Great and to-the-point course if you want to get a quick overview of the essentials and have limited time. Would recommend it for people with some experience that need a refresher or a consistent framework to fill out and/or for startups that don't have time to waste.

I'd love to see more examples of USPs/brand stories from companies that sell more "utility" products and don't mainly rely on emotions (I'd argue that a coffee shop or bar is largely about emotions, which a computer is not) so it would even give me more ideas for our current work. But that's not a reason not to give the course five stars, as the examples clearly explain the concepts provided.

  • madushanka86123

very understandable. thank you

  • Saad

  • Baher

nice and good

  • Mohammod

nice very helpful. thanks

  • Asad Mushtaq

It's really amazing course. I'm very happy to learn this course.


Explained in a detailed manner!

  • Falak

Very useful

  • Ilyas

Well, the course is knowledgable, we came to know about new things we were ignoring for years now. Thank you Fiverr

  • Stacey

  • erinayeng

  • magicfingers00

  • Rakib

  • profjoshjoe

I have learnt a lot through this course, it's worth more than its price.

  • Mohammad

It is a perfect course for brand strategy. I learn many new things form it. The course teacher also uses very common words that helps to understand what she said. Overall A good journey with her.

  • Volodymyr

Very useful. I like this course, it shows us the starting points - what a designer should start with when working on a project.

  • dupla27

I think each of the chapters is great. Everything is very punctual and well explained. The structure is very well done. Congratulations!

  • David

Glad I took this course. Even with many years of Branding Experience, I was grateful for the review and new ideas presented in a professional way... great course. Warning: there is homework! But the good kind! ( smile)


This learning is very helpful my business and good brand design knowledge.

  • lovendarez

Great content, I go back to it again and again

  • MD


  • Aubrey

  • emily_articles

  • nicolasnothard

Straightforward, concise advise that is practical and authoritative alongside useful worksheets that allow you to build your brand strategy step by step.

  • mohibulasif

Very informative.

  • Darrel

  • iangeker

  • Kamrul

I just loved that. Learned a lot of things. Thanks.

  • Md Mizanur

Thanks a very helpful course.

  • Ali

Great course!!!

  • redfinessejr

  • Ramsha

Wonderful Course!

  • Tim

Nice course for branding.

  • shudiptarc

An awesome helpful course. Thank you Haylee Powers and Fiverr :)

  • Anika

The course was informative and effective. It is full of great examples on branding. I loved the instructor's presentation of the material as well. I would really like to do another course with her.

  • Agha

Very helpful :-)

  • Syed

Perfect Course

  • Muhammad

You're one step away

Brand Strategy and Design for Small Businesses

Frequently Asked Questions

  • How can branding help my business?

    A solid brand strategy and design is a creative shortcut that communicates superiority to the customer. You need to brand so that you can differentiate your product or service among competitors and become the ultimate choice. Branding will result in more profit, competitive strength and brand awareness. Branding also allows you to know who and what the brand stands for. Without doing the brand strategy work you may not know much about your brand voice, brand tone or even what makes you different.

  • How do you create a brand?

    There are many steps to creating a brand. First, you must learn to differentiate your brand and then communicate this difference in a compelling way to your audience. To do this we first create the Unique Selling Proposition (USP), the brand story, the mission, and values of the brand. The brand strategy must lead the brand design, copywriting, imagery, logo design, website, and more to create concise and consistent messaging that the audience resonates with.

  • How long does it take to build a brand?

    Branding is a constant process and is never truly done, you will always be building the brand through everything you put out to the public. This may be new ad campaigns, new blog posts, Instagram posts, etc.. Your branding is never truly done. The initial brand strategy and design to launch a brand are typically 3-6 months. After those months you are always continuing the brand strategy in new ways and building off of what you've created.

  • How much does branding cost?

    It really depends on the strategy you take. Many agencies will charge well over $25,000+ for a brand strategy and brand design package. You can always pay less if you are trying to tackle some of the strategies on your own. You may even hire a freelancer to help you fill in the gaps! Of course, it all depends on your budget and your goals.

  • How do you create a brand identity?

    After you have all of the pieces of your brand strategy, you can start to move onto creating the brand identity design. Remember it is SO important to understand the Unique Selling Proposition (USP), Target Audience, Brand Story, Values and Mission of the brand before you even touch the brand identity design. To bridge the gap between the two use Tone Words. Choose five Tone Words that reflect your brand strategy to come to life.

  • What is the first step to the branding process?

    Research is the first step to creating a strong brand. Research your competitors and the target audience you are after. Be sure that you have a market for people that want and need what you are offering. After you have done the preliminary research, you can then move on to creating the Unique Selling Proposition (USP) is. Your USP will guide all of your decisions moving forward and will be very valuable for displaying your superiority over competitors.