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Course SyllabusChapter 1
Intro to Branding
- 1. An intro to branding (4:54)
- Downloadable Worksheets
- 2. Why do we need branding (4:05) Free
- 3. Neuroscience and branding (5:23)
- 4. Negative Communication (2:54)
- 5. Your Brand Checklist (0:40)
The Purpose of a Target Audience
- 6. The Purpose of a Target Audience (4:06)
- 7. Researching Your Target Audience (8:00)
- 8. Creating the Target Audience Persona (10:06)
- Quiz: Chapters 1 & 2
What is a USP
- 9. What is the USP (3:49)
- 10. Brand Matrix Creation (3:21)
- 11. Creating the USP (13:33)
- 12. Successful USPs Case Studies (11:36)
- 13. Testing the USP (6:12)
- Quiz: Chapter 3
What is a Brand Story
- 14. What is a Brand Story- Why do I need it (3:47)
- 15. Brand Story Case Studies (6:27)
- 16. Creating a Brand Story (2:22)
Turning Your Brand Strategy Into Design
- 17. Turning Brand Strategy into Brand Design (4:50)
- 18. Important Brand Elements Logo, Color, Typography (11:28)
- 19. Finding the right Pro (8:44)
- 20. Next Steps (2:06)
- 21. Print Collateral + Digital Collateral (0:51)
- 22. Conclusion (1:57)
- Quiz: Chapters 4 & 5
- Final Quiz
By Haylee Powers
Haylee is an Emmy award-winning designer specializing in brand strategy and design for compelling businesses.
Developing a solid brand makes selling easier. Brand Strategy and Design communicates your superiority with ease so that you can rise above your competition. When you differentiate through brand strategy and design, you create a compelling brand that brings in more profit. This course would be very valuable for anyone that wants to learn the key principles of branding, including business owners, solopreneurs, freelancers, marketing professionals, designers or anyone that is interested in understanding branding.
Join Haylee to learn how to take the right steps to begin to build your brand strategy and design!
Offers a practical, succinct method of developing a brand strategy, story and design. The worksheets were useful.
I love the details that the instructor put together, very professional and carefully crafted, thanks.
Fantastic, best 40 bucks I've spent on education in a while! Thank you so much!
Having purchased the Website Brand Strategy and Design for Small Businesses Course, it taught me so many things. Highly recommend it to anyone learning about Branding. Very informative and helped me enormously towards developing Websites for my Fiverr clients and Branding my Fiverr clients businesses and websites.
Quick, easy to understand, wonderful! I learned a lot about branding. As an engineer a lot of these concepts were new to me. Definitely got me thinking, now it's my turn to apply what I learned.
Will definitely use the course materials as a reference!
A very detailed step by step process on how to do branding, what are all the important points to consider and how all the pieces come finally together to form a successful brand. Many issues to consider. What I have learned from this course is the following:
Do not start a new business unless you have done your homework on branding following Haylee's strategy. And in my opinion to do it successfully you definitely need to work together with a professional brand strategist.
Nicely organized and easy to follow.
thank u, useful advices
This course was extremely helpful in both my own business and what I can offer my clients! The information was clear and to-the-point, and I found it beneficial to be able to pause the videos so I can take notes.
Fantastic course. Really, helpful - I took loads of notes
Great content, I go back to it again and again
Loved it! Thank you.
Loved this course!! As someone who grew up in retail, many of these topics were familiar but until you try to create them for yourself, you often think you know more than you do! This course was insightful and gave useful easily understood actions to help bring a concise message to your customers (and maybe yourself) as to who your brand is!!
Haylee is an awesome teacher. She really simplified brand strategy and design. Branding means a lot more to me now that I've finished this course. I would highly recommend.
Many values informative in short time . More than expected. Thank you
definitely for any entrepreneurs. Gr8...!!!
Interesting , the course is actually helpful even for experienced people like myself
A good course that explains at a conceptual level how to create a brand. It clearly provides the difference between Brand and Logo and the importance of having a brand and not just a logo.
A great course! Now I understand how important it is to invest in branding even for small businesses.
This is by far the best course I have taken from Fiverr Learn! Really awesome and I am using every piece of this video for my Brand. Thank you!
I learn and refresh many important topics, thanks ..
I enjoyed this course. While I have a formal training in the subject matter, it was nevertheless a great refresher and I learned some new things.
Detailed dive about branding that will help and educate individuals that are new to marketing or small business owners.
-More case studies about the brands the professional personally worked with recently.
Great to know about Brand Strategy and Design
Inspiring! Made me think of how I'm branding again.
Incredible info on how to design your brand and everything around it.
Great recap, thanks!
I couldn't stand the way the instructor talked to the audience. She seemed to talk down on every point. The information was good, but I felt like it was not executed very well.
Great course, interesting and easy to understand.
I've been in business for many years and never realised how important branding is. This was a real eye opener. Haylee explained the importance in a very clear and concise way how creating a brand will set your business apart from the masses. I was looking for a mini course like this which could be completed in a short time due to time constraints. Now I think that an intermediate course with more depth could very advantageous.
Awesome course filled with lots of important fundamentals that can be leveraged to improve personal and business branding!
I looove this course! Pithy and intriguing. No crap, every word counts! You might just realize your cup of tea cooled down while you were engrossed in the course. Thank you for your invaluable knowledge.
Very good info!
She's an expert and she knows what she's doing, I learned a lot of tips that will help me a lot to grow my business online, Thank you so much and highly recommended :)
Excellent course. It was straight to the point and no fluff. I will highly recommend it.
Great experience! I learned a lot.
Learned a lot from this course. Valuable information, right to the point.
Awesome! thank you.
Dynamic, with very good information and materials. Excellent coach, very good energy and knowledge of the subject.
Wooow! Amazing! I think that every single business person need to listen this course. This one helps a lot about branding. Highly recommended!!!
awesome course and I totally enjoyed the class but at a point she was just advertising top rated sellers and fiverr pro sellers which was a major turnoff for me.
very clear and easy to understand :)
It was a great experience, so concise structure of the course. Like it. Thanks a lot!
But it's a pity that you don't have subtitles.
Straightforward, concise advise that is practical and authoritative alongside useful worksheets that allow you to build your brand strategy step by step.