Google Analytics - Mastery
Take your advanced Google Analytics skills to the next level and become an expert analyst with this in-depth mastery course.
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30-day money-back guarantee
Not satisfied?Reach out to our customer support team within 30 days to receive a full refund.
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Unlimited access, anywhere, anytime
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Learn from hand-vetted instructors, experts in their field
Google Analytics - Mastery
Take your advanced Google Analytics skills to the next level and become an expert analyst with this in-depth mastery course.
-
30-day money-back guarantee
Not satisfied?Reach out to our customer support team within 30 days to receive a full refund.
-
Unlimited access, anywhere, anytime
-
Learn from hand-vetted instructors, experts in their field
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1- Introduction (4:14)
- 1. User vs Device Centric Analytics (12:40) Free
- 2. How Data Collection Works (17:26)
- Quiz - How Data Collection Works
- 3. GA Tracking Code (16:05)
- Quiz - GA Tracking Code
- 4. Account Administration (21:24)
- Quiz - Account Administration
- 5. Calculated Dimensions And Metrics (23:02)
- Quiz - Calculated Dimensions And Metrics
- 6. Advanced Content Measurement (21:09)
- Quiz - Advanced Content Measurement
- 7. Advanced Conversion Reports (27:04)
- Quiz - Advanced Conversion Reports
- 8. GA Data Import (9:34)
- Quiz - GA Data Import
- 9. Extracting Data From GA (17:45)
- Quiz - Extracting Data From GA
- 10. GAIQ Exam (50:41)
- Quiz - GAIQ Exam
- 11. Summary (2:32)
- Final Quiz
World-renowned Google Analytics wizz; Top 25 influential PPC expert; turned 14k+ digital marketers into Google certified professionals.
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Get the most value out of the Google Analytics platform
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Ensure that your analytics reports are accurate and actionable
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Master the e-commerce tracking code and track multiple domains and subdomains
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Customize and implement advanced measurement techniques such as multi-channel funnels and attribution modeling
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Know the difference between user- and device-centric analytics
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Use Google Tag Manager for advanced tracking
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Navigate your way around the Administrator interface
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Read and interpret change history reports
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Find, set up and create your own custom dimensions and metrics
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Automate event tracking with Google Tag Manager and standard Google solutions
Only a fraction of GA Users take advantage of the platform’s powerful, advanced capabilities. This course has been designed specifically to help technical marketers and analysts solve the most complex challenges with Google Analytics (GA) and to ensure that you maintain data integrity and create useful, professional reports within GA.
With this master-level course full of expert tips and techniques, you can become a true force when it comes to GA installations. Dive deep into how data collection works and learn about calculated dimensions and metrics, advanced conversion reports and how to professionally extract the most useful data possible from GA.
To take this course, you should already understand how campaign tracking and event tracking work, have goals set up and be looking to complete your existing knowledge of the GA platform.
About This Course
Only a fraction of GA Users take advantage of the platform’s powerful, advanced capabilities. This course has been designed specifically to help technical marketers and analysts solve the most complex challenges with Google Analytics (GA) and to ensure that you maintain data integrity and create useful, professional reports within GA.
With this master-level course full of expert tips and techniques, you can become a true force when it comes to GA installations. Dive deep into how data collection works and learn about calculated dimensions and metrics, advanced conversion reports and how to professionally extract the most useful data possible from GA.
To take this course, you should already understand how campaign tracking and event tracking work, have goals set up and be looking to complete your existing knowledge of the GA platform.
What You Will Learn
- How data collection works from a technical standpoint within Google Analytics
- How Google handles cross-device tracking
- How to import data into GA and export data out of the platform
- The difference between analytics.js and ga.js (Universal vs. Classic)
- How to set content grouping using code
- In-page analytics and enhanced link attribution
- All about Google Analytics Code “Plugins”
- User access levels and the roles that someone might have within a GA account
Why learn with Jeff Sauer?
World-renowned Google Analytics wizz, he has been named one of the top 25 most influential PPC experts. He has turned 14,000 digital marketers into Google certified professionals in addition to delivering more than 100 keynote presentations and workshops in 15 countries.
Who Is This Course For?
- Website developers, analysts and growth hackers wanting to learn advanced skills.
- Web programmers, designers, front end and full stack developers with GA experience looking to diversify their skillset
- Anyone wanting to take their career in analytics to the next level
- People who have completed Jeff’s Google Analytics Advanced course
- Advanced Google Analytics Knowledge Required
Requirements
- Access to Internet
- Computer / Laptop / Mobile Device
What Is Included?
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Immediate unlimited access to course materials
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30-day money-back guarantee
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Exercises and quizzes to help you put theory into practice
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English Closed Captions
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Suitable for mobile or desktop
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A badge to showcase your expertise on your profile page upon completion
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1- Introduction (4:14)
- 1. User vs Device Centric Analytics (12:40) Free
- 2. How Data Collection Works (17:26)
- Quiz - How Data Collection Works
- 3. GA Tracking Code (16:05)
- Quiz - GA Tracking Code
- 4. Account Administration (21:24)
- Quiz - Account Administration
- 5. Calculated Dimensions And Metrics (23:02)
- Quiz - Calculated Dimensions And Metrics
- 6. Advanced Content Measurement (21:09)
- Quiz - Advanced Content Measurement
- 7. Advanced Conversion Reports (27:04)
- Quiz - Advanced Conversion Reports
- 8. GA Data Import (9:34)
- Quiz - GA Data Import
- 9. Extracting Data From GA (17:45)
- Quiz - Extracting Data From GA
- 10. GAIQ Exam (50:41)
- Quiz - GAIQ Exam
- 11. Summary (2:32)
- Final Quiz
Sample lesson