Google Search Ads Fundamentals
  • 4.5 (42Reviews)
 

Google Search Ads Fundamentals

Learn how to make an immediate impact on your audience by ranking #1 on their search.

  • 4.5 (42)
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  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

Google Search Ads Fundamentals

Learn how to make an immediate impact on your audience by ranking #1 on their search.

  • 4.5 (42 Reviews)
 
  • 30-day money-back guarantee

    Not satisfied?

    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1
The Power of Search Marketing
  • 1. Course introduction (2:12)
  • 2. How Do People Search (5:10)
  • 3. What Can You Learn From Search (2:12)
  • 4. SEO vs. SEM (3:45)
  • 5. Search vs. Social (Push vs. Pull) (0:58)
  • 6. How Google Serves Ads (2:04) Free
  • Quiz: The Power of Search Marketing
Chapter 2
Campaign Setup Best Practices
  • 7. Google Campaign Types (3:27)
  • 8. Objectives and Conversions (1:25)
  • 9. Ad Extensions (2:44)
  • Quiz: Campaign Setup Best Practices
Chapter 3
Keyword strategy - Ad Groups
  • 10. Types of keywords
  • 11. Measuring Purchase Intent of Keywords (2:14)
  • 12. Brand vs. Non-Brand Keywords (2:27)
  • 13. Keyword Research (7:17)
  • 14. Identifying proper match types (4:26)
  • Quiz: Keyword strategy - Ad Groups
Chapter 4
Bidding Strategy
  • 15. Bidding Strategy (5:32)
  • Quiz: Bidding Strategy
Chapter 5
Search Ad Hall of Fame / Ad Copy
  • 16. Search Ad Hall of Fame (10:32)
  • Quiz: Search Ad Hall of Fame / Ad Copy
Chapter 6
After the Click: Landing Pages, Results and ROAS
  • 17. Landing Page Best Practices (3:56)
  • 18. Tracking Results & Google Tag Manager (7:13)
  • 19. Google Analytics (4:11)
  • Quiz: After the Click: Landing Pages, Results and ROAS
Chapter 7
Optimization and Refinement
  • 20. Optimization and Refinement (8:58)
  • 21. How to Optimize for Voice Search (5:17)
  • Quiz: Optimization and Refinement
Chapter 8
Summary
  • 22. Conclusion (0:45)
Chapter 9
Final Quiz
  • Final Quiz
Sharon Lee Thony

Expert digital marketer with 15+ years of experience building global brands & creating award-winning marketing campaigns

After Completing This Course You Will Be Able To
  • Use Google Search to generate revenue for your business
  • Build successful search campaigns that result in user acquisition and lead generation
  • Conduct in-depth keyword research and implement expert keyword strategies
  • Run successful A/B testing strategies
  • Know the difference between SEO and SEM
  • Understand the fundamentals of how Google serves Ads
  • Identify and implement a range of Google Campaign types
  • Determine a bidding strategy based on your campaign objectives
  • Track your results and use Google Tag Manager to manage your sites without code
About This Course

With over 2 billion websites in existence worldwide, being the first answer to your audiences’ questions when they search for a product or service is essential. In this in-depth Google Search Ads course for beginners, you’ll learn how to build successful search campaigns, run A/B testing, devise professional keyword strategies and unpack best practices for targeting, Ad copy and engaging landing pages.

You’ll learn how to use search marketing to drive revenue and results for your business, going into the details behind bidding strategies and campaign optimization. You’ll find out how Google determines whether or not your Ad will make an appearance in a search and what affects your final results.

By the end of this course you’ll know everything you need to get your website on the top of a search page and engage your audience right away.

About This Course

With over 2 billion websites in existence worldwide, being the first answer to your audiences’ questions when they search for a product or service is essential. In this in-depth Google Search Ads course for beginners, you’ll learn how to build successful search campaigns, run A/B testing, devise professional keyword strategies and unpack best practices for targeting, Ad copy and engaging landing pages.

You’ll learn how to use search marketing to drive revenue and results for your business, going into the details behind bidding strategies and campaign optimization. You’ll find out how Google determines whether or not your Ad will make an appearance in a search and what affects your final results.

By the end of this course you’ll know everything you need to get your website on the top of a search page and engage your audience right away.

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What You Will Learn

  • How to create a professional Google Ads Campaign
  • Search Engine marketing best practices
  • How to tap into your audience’s desires and needs through search behavior
  • The elements of a powerful landing page that maximizes your ROI
  • How Search Engine Marketing is different from other marketing channels
  • How to track your conversions like a pro
  • How to optimize your campaign for voice search

Why learn with Sharon Lee Thony?

With an MBA and 15+ years of experience building global brands and creating award-winning marketing campaigns for top-tier clients, Sharon Lee Thony is an expert digital marketer in every sense of the word. She has worked with top brands such as Saatchi & Saatchi, P&G, Johnson & Johnson, Axe and Dove.

Who Is This Course For?

  • Anyone who wants to learn the basics of search marketing
  • Digital marketers who want to expand into search marketing
  • Anyone wanting to start a career in Google Search Ads
  • SEO specialists wanting to diversify their SEM skillset
  • Web programmers, designers, front end and full stack developers
  • Digital nomads looking for work that they can do from anywhere in the world
  • Marketing managers and reps looking to elevate their existing skills
  • Beginner level

Requirements

  • Access to Internet
  • Computer / Laptop / Mobile Device

What Is Included?

  • Immediate unlimited access to course materials
  • 30-day money-back guarantee
  • Exercises and quizzes to help you put theory into practice
  • English Closed Captions
  • Suitable for mobile or desktop
  • A badge to showcase your expertise on your profile page upon completion
42 Reviews
  • 4.5

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Course Syllabus

Chapter 1
The Power of Search Marketing
  • 1. Course introduction (2:12)
  • 2. How Do People Search (5:10)
  • 3. What Can You Learn From Search (2:12)
  • 4. SEO vs. SEM (3:45)
  • 5. Search vs. Social (Push vs. Pull) (0:58)
  • 6. How Google Serves Ads (2:04) Free
  • Quiz: The Power of Search Marketing
Chapter 2
Campaign Setup Best Practices
  • 7. Google Campaign Types (3:27)
  • 8. Objectives and Conversions (1:25)
  • 9. Ad Extensions (2:44)
  • Quiz: Campaign Setup Best Practices
Chapter 3
Keyword strategy - Ad Groups
  • 10. Types of keywords
  • 11. Measuring Purchase Intent of Keywords (2:14)
  • 12. Brand vs. Non-Brand Keywords (2:27)
  • 13. Keyword Research (7:17)
  • 14. Identifying proper match types (4:26)
  • Quiz: Keyword strategy - Ad Groups
Chapter 4
Bidding Strategy
  • 15. Bidding Strategy (5:32)
  • Quiz: Bidding Strategy
Chapter 5
Search Ad Hall of Fame / Ad Copy
  • 16. Search Ad Hall of Fame (10:32)
  • Quiz: Search Ad Hall of Fame / Ad Copy
Chapter 6
After the Click: Landing Pages, Results and ROAS
  • 17. Landing Page Best Practices (3:56)
  • 18. Tracking Results & Google Tag Manager (7:13)
  • 19. Google Analytics (4:11)
  • Quiz: After the Click: Landing Pages, Results and ROAS
Chapter 7
Optimization and Refinement
  • 20. Optimization and Refinement (8:58)
  • 21. How to Optimize for Voice Search (5:17)
  • Quiz: Optimization and Refinement
Chapter 8
Summary
  • 22. Conclusion (0:45)
Chapter 9
Final Quiz
  • Final Quiz
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Google Search Ads Fundamentals
4.5 (42)

Sample lesson

6. How Google Serves Ads (2:04)
This lesson can help you know the course from the inside.
 

Frequently Asked Questions

  • How do ads work on Google?

    Google supports a few different types of advertising; this course focuses on Google search ads. These ads are shown to users who’ve searched for a specific term. They normally appear first on the search-results pages, outranking the organic results. Each Google search ad acts as a link to the advertiser’s website. If the ad is relevant and includes appealing ad copy, then the searcher might click through to that website. And if they like what they see when they get there, they might even make a purchase!

  • Which is better, SEO or Google Ads?

    It’s hard to make a direct comparison between SEO and Google Ads. The two are very different and each has pros and cons; many businesses use both for best results. SEO is most effective as part of a long-term marketing strategy; it can take time for a website to rank organically – especially for competitive keywords. Meanwhile, Google Ads deliver immediate benefits. If you select the right keywords and set a realistic budget, your ad could appear at the top of the search results right away.

  • How do I optimize keywords for Google Ads?

    With Google Ads, you can define which keywords will trigger your ads to show. Try to choose keywords that are relevant, popular with searchers, and cost-effective. Short keywords (or ‘head’ keywords) get the most traffic, but long-tail keywords are often more relevant. For example, ‘dresses’ would get more traffic than ‘floral-print dresses’, but if you only sell floral-print dresses then it’s a lot less relevant. Ideally, the keyword should also indicate strong purchase intent – for example, ‘buy floral-print dresses’.

  • How do I become a freelance PPC specialist?

    The first step is to build up your knowledge, skills, and confidence. We developed our Google Search Ads Fundamentals course to teach you all the basic techniques behind successful PPC campaigns. Once you’ve completed the course, you’ll be ready to start offering your services as a freelance PPC specialist. Creating gigs on Fiverr is a great way to get work in this sector. Our SEM category is visited every day by business owners looking for PPC experts to manage their Google Ads campaigns.

  • How long does it take to learn Google Ads?

    Google Ads is always evolving as Google introduces new features and as searchers’ habits change. Even the most experienced Google Ads campaign managers would admit that they’re still learning. That makes SEM an exciting sector to work in. When you start out, the key is to focus on the fundamentals – and that’s what we’ve done here. We’ve squeezed all the most important bits into this course, making it as simple as possible for you to learn the skills you’ll need to provide PPC services here on Fiverr.

  • What are landing pages and why are they important?

    You can control which page each ad links back to. This becomes your landing page (the place where searchers first ‘land’ on your website). You could use your homepage as your landing page, but a specific service/product page will often achieve higher conversions. You could even build a bespoke landing page for your Google Ads campaign. Landing pages are a vital part of the sales funnel – after all, they’re the place where the real selling is done. That’s why we’ve devoted a chapter of this course to them.