Google Search Ads Fundamentals
  • 4.6 (57Reviews)
 

Google Search Ads Fundamentals

Learn how to make an immediate impact on your audience by ranking #1 on their search.

  • 4.6 ( )
$32 Buy Course Free Preview
  • 30-day money-back guarantee

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    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

Google Search Ads Fundamentals

Learn how to make an immediate impact on your audience by ranking #1 on their search.

  • 4.6 ( Reviews)
 
  • 30-day money-back guarantee

    Not satisfied?

    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1
The Power of Search Marketing
  • 1. Course introduction (2:12)
  • 2. How Do People Search (5:10)
  • 3. What Can You Learn From Search (2:12)
  • 4. SEO vs. SEM (3:45)
  • 5. Search vs. Social (Push vs. Pull) (0:58)
  • 6. How Google Serves Ads (2:04) Free
  • Quiz: The Power of Search Marketing
Chapter 2
Campaign Setup Best Practices
  • 7. Google Campaign Types (3:27)
  • 8. Objectives and Conversions (1:25)
  • 9. Ad Extensions (2:44)
  • Quiz: Campaign Setup Best Practices
Chapter 3
Keyword strategy - Ad Groups
  • 10. Types of keywords
  • 11. Measuring Purchase Intent of Keywords (2:14)
  • 12. Brand vs. Non-Brand Keywords (2:27)
  • 13. Keyword Research (7:17)
  • 14. Identifying proper match types (4:26)
  • Quiz: Keyword strategy - Ad Groups
Chapter 4
Bidding Strategy
  • 15. Bidding Strategy (5:32)
  • Quiz: Bidding Strategy
Chapter 5
Search Ad Hall of Fame / Ad Copy
  • 16. Search Ad Hall of Fame (10:32)
  • Quiz: Search Ad Hall of Fame / Ad Copy
Chapter 6
After the Click: Landing Pages, Results and ROAS
  • 17. Landing Page Best Practices (3:56)
  • 18. Tracking Results & Google Tag Manager (7:13)
  • 19. Google Analytics (4:11)
  • Quiz: After the Click: Landing Pages, Results and ROAS
Chapter 7
Optimization and Refinement
  • 20. Optimization and Refinement (8:58)
  • 21. How to Optimize for Voice Search (5:17)
  • Quiz: Optimization and Refinement
Chapter 8
Summary
  • 22. Conclusion (0:45)
Chapter 9
Final Quiz
  • Final Quiz
Sharon Lee Thony

Expert digital marketer with 15+ years of experience building global brands & creating award-winning marketing campaigns

After Completing This Course You Will Be Able To
  • Use Google Search to generate revenue for your business
  • Build successful search campaigns that result in user acquisition and lead generation
  • Conduct in-depth keyword research and implement expert keyword strategies
  • Run successful A/B testing strategies
  • Know the difference between SEO and SEM
  • Understand the fundamentals of how Google serves Ads
  • Identify and implement a range of Google Campaign types
  • Determine a bidding strategy based on your campaign objectives
  • Track your results and use Google Tag Manager to manage your sites without code
About This Course

With over 2 billion websites in existence worldwide, being the first answer to your audiences’ questions when they search for a product or service is essential. In this in-depth Google Search Ads course for beginners, you’ll learn how to build successful search campaigns, run A/B testing, devise professional keyword strategies and unpack best practices for targeting, Ad copy and engaging landing pages.

You’ll learn how to use search marketing to drive revenue and results for your business, going into the details behind bidding strategies and campaign optimization. You’ll find out how Google determines whether or not your Ad will make an appearance in a search and what affects your final results.

By the end of this course you’ll know everything you need to get your website on the top of a search page and engage your audience right away.

About This Course

With over 2 billion websites in existence worldwide, being the first answer to your audiences’ questions when they search for a product or service is essential. In this in-depth Google Search Ads course for beginners, you’ll learn how to build successful search campaigns, run A/B testing, devise professional keyword strategies and unpack best practices for targeting, Ad copy and engaging landing pages.

You’ll learn how to use search marketing to drive revenue and results for your business, going into the details behind bidding strategies and campaign optimization. You’ll find out how Google determines whether or not your Ad will make an appearance in a search and what affects your final results.

By the end of this course you’ll know everything you need to get your website on the top of a search page and engage your audience right away.

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What You Will Learn

  • How to create a professional Google Ads Campaign
  • Search Engine marketing best practices
  • How to tap into your audience’s desires and needs through search behavior
  • The elements of a powerful landing page that maximizes your ROI
  • How Search Engine Marketing is different from other marketing channels
  • How to track your conversions like a pro
  • How to optimize your campaign for voice search

Why learn with Sharon Lee Thony?

With an MBA and 15+ years of experience building global brands and creating award-winning marketing campaigns for top-tier clients, Sharon Lee Thony is an expert digital marketer in every sense of the word. She has worked with top brands such as Saatchi & Saatchi, P&G, Johnson & Johnson, Axe and Dove.

Who Is This Course For?

  • Anyone who wants to learn the basics of search marketing
  • Digital marketers who want to expand into search marketing
  • Anyone wanting to start a career in Google Search Ads
  • SEO specialists wanting to diversify their SEM skillset
  • Web programmers, designers, front end and full stack developers
  • Digital nomads looking for work that they can do from anywhere in the world
  • Marketing managers and reps looking to elevate their existing skills
  • Beginner level

Requirements

  • Access to Internet
  • Computer / Laptop / Mobile Device

What Is Included?

  • Immediate unlimited access to course materials
  • 30-day money-back guarantee
  • Exercises and quizzes to help you put theory into practice
  • English Closed Captions
  • Suitable for mobile or desktop
  • A badge to showcase your expertise on your profile page upon completion
Reviews
  • 4.6

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Course Syllabus

Chapter 1
The Power of Search Marketing
  • 1. Course introduction (2:12)
  • 2. How Do People Search (5:10)
  • 3. What Can You Learn From Search (2:12)
  • 4. SEO vs. SEM (3:45)
  • 5. Search vs. Social (Push vs. Pull) (0:58)
  • 6. How Google Serves Ads (2:04) Free
  • Quiz: The Power of Search Marketing
Chapter 2
Campaign Setup Best Practices
  • 7. Google Campaign Types (3:27)
  • 8. Objectives and Conversions (1:25)
  • 9. Ad Extensions (2:44)
  • Quiz: Campaign Setup Best Practices
Chapter 3
Keyword strategy - Ad Groups
  • 10. Types of keywords
  • 11. Measuring Purchase Intent of Keywords (2:14)
  • 12. Brand vs. Non-Brand Keywords (2:27)
  • 13. Keyword Research (7:17)
  • 14. Identifying proper match types (4:26)
  • Quiz: Keyword strategy - Ad Groups
Chapter 4
Bidding Strategy
  • 15. Bidding Strategy (5:32)
  • Quiz: Bidding Strategy
Chapter 5
Search Ad Hall of Fame / Ad Copy
  • 16. Search Ad Hall of Fame (10:32)
  • Quiz: Search Ad Hall of Fame / Ad Copy
Chapter 6
After the Click: Landing Pages, Results and ROAS
  • 17. Landing Page Best Practices (3:56)
  • 18. Tracking Results & Google Tag Manager (7:13)
  • 19. Google Analytics (4:11)
  • Quiz: After the Click: Landing Pages, Results and ROAS
Chapter 7
Optimization and Refinement
  • 20. Optimization and Refinement (8:58)
  • 21. How to Optimize for Voice Search (5:17)
  • Quiz: Optimization and Refinement
Chapter 8
Summary
  • 22. Conclusion (0:45)
Chapter 9
Final Quiz
  • Final Quiz
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Google Search Ads Fundamentals
4.6 (57)