Brand Strategy and Design for Small Businesses

  • 4.9 (69 Reviews)
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  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

Brand Strategy and Design for Small Businesses

  • 4.9 (69 Reviews)
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will showcase your new expertise on your profile page after completing the course. Cool, right?.

Course Syllabus

Chapter 1

Intro to Branding

Chapter 2

The Purpose of a Target Audience

  • 6. The Purpose of a Target Audience (4:06)
  • 7. Researching Your Target Audience (8:00)
  • 8. Creating the Target Audience Persona (10:06)
  • Quiz: Chapters 1 & 2
Chapter 3

What is a USP

  • 9. What is the USP (3:49)
  • 10. Brand Matrix Creation (3:21)
  • 11. Creating the USP (13:33)
  • 12. Successful USPs Case Studies (11:36)
  • 13. Testing the USP (6:12)
  • Quiz: Chapter 3
Chapter 4

What is a Brand Story

  • 14. What is a Brand Story- Why do I need it (3:47)
  • 15. Brand Story Case Studies (6:27)
  • 16. Creating a Brand Story (2:22)
Chapter 5

Turning Your Brand Strategy Into Design

  • 17. Turning Brand Strategy into Brand Design (4:50)
  • 18. Important Brand Elements Logo, Color, Typography (11:28)
  • 19. Finding the right Pro (8:44)
  • 20. Next Steps (2:06)
  • 21. Print Collateral + Digital Collateral (0:51)
  • 22. Conclusion (1:57)
  • Quiz: Chapters 4 & 5
Chapter 6

Final Quiz

  • Final Quiz

Course Description

Developing a solid brand makes selling easier. Brand Strategy and Design communicates your superiority with ease so that you can rise above your competition. When you differentiate through brand strategy and design, you create a compelling brand that brings in more profit. This course would be very valuable for anyone that wants to learn the key principles of branding, including business owners, solopreneurs, freelancers, marketing professionals, designers or anyone that is interested in understanding branding.

Join Haylee to learn how to take the right steps to begin to build your brand strategy and design!

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69 Reviews

  • 4.9
  • Yellow

  • Irina

  • karenlfaulkner

Offers a practical, succinct method of developing a brand strategy, story and design. The worksheets were useful.

  • Alfredo

I love the details that the instructor put together, very professional and carefully crafted, thanks.

  • voices330

Fantastic, best 40 bucks I've spent on education in a while! Thank you so much!

  • hostog

Having purchased the Website Brand Strategy and Design for Small Businesses Course, it taught me so many things. Highly recommend it to anyone learning about Branding. Very informative and helped me enormously towards developing Websites for my Fiverr clients and Branding my Fiverr clients businesses and websites.

  • naraudio

Quick, easy to understand, wonderful! I learned a lot about branding. As an engineer a lot of these concepts were new to me. Definitely got me thinking, now it's my turn to apply what I learned.

Will definitely use the course materials as a reference!

  • geosalonica

A very detailed step by step process on how to do branding, what are all the important points to consider and how all the pieces come finally together to form a successful brand. Many issues to consider. What I have learned from this course is the following:
Do not start a new business unless you have done your homework on branding following Haylee's strategy. And in my opinion to do it successfully you definitely need to work together with a professional brand strategist.

  • magicfingers00

  • jamesirwin55

Nicely organized and easy to follow.

  • mohamedjanane

thank u, useful advices

  • Lewelin

This course was extremely helpful in both my own business and what I can offer my clients! The information was clear and to-the-point, and I found it beneficial to be able to pause the videos so I can take notes.

  • Rosie

Fantastic course. Really, helpful - I took loads of notes

  • lovendarez

Great content, I go back to it again and again

  • univsolmc

Loved it! Thank you.

  • Ann

  • ehabrana

  • Thelma

  • marybujwid

Loved this course!! As someone who grew up in retail, many of these topics were familiar but until you try to create them for yourself, you often think you know more than you do! This course was insightful and gave useful easily understood actions to help bring a concise message to your customers (and maybe yourself) as to who your brand is!!

  • Adam

Haylee is an awesome teacher. She really simplified brand strategy and design. Branding means a lot more to me now that I've finished this course. I would highly recommend.

  • a_lopes

  • syabem

Many values informative in short time . More than expected. Thank you

  • fist_of_fury

good course

  • Aubrey

  • mqzai123

definitely for any entrepreneurs. Gr8...!!!

  • atikrahmanshuvo

Best one

  • cre8iveartwork

Interesting , the course is actually helpful even for experienced people like myself

  • andelby

A good course that explains at a conceptual level how to create a brand. It clearly provides the difference between Brand and Logo and the importance of having a brand and not just a logo.

  • norwynbacolod

A great course! Now I understand how important it is to invest in branding even for small businesses.

  • atpcre

This is by far the best course I have taken from Fiverr Learn! Really awesome and I am using every piece of this video for my Brand. Thank you!

  • sk_virtuoso

I learn and refresh many important topics, thanks ..

  • Raymond

I enjoyed this course. While I have a formal training in the subject matter, it was nevertheless a great refresher and I learned some new things.

  • Wendy

Detailed dive about branding that will help and educate individuals that are new to marketing or small business owners.

-More case studies about the brands the professional personally worked with recently.

  • erinayeng

  • barney111

  • Pakawat

  • Jannatul

Great to know about Brand Strategy and Design

  • chicagoseoul

Inspiring! Made me think of how I'm branding again.

  • balubfa12


  • Ionut George

Incredible info on how to design your brand and everything around it.

  • miiila

Great recap, thanks!

  • Kurt

  • marlow2011

  • Andrew

I couldn't stand the way the instructor talked to the audience. She seemed to talk down on every point. The information was good, but I felt like it was not executed very well.

  • MD. Jahidul

Great course, interesting and easy to understand.

  • johanroets

I've been in business for many years and never realised how important branding is. This was a real eye opener. Haylee explained the importance in a very clear and concise way how creating a brand will set your business apart from the masses. I was looking for a mini course like this which could be completed in a short time due to time constraints. Now I think that an intermediate course with more depth could very advantageous.

  • Lorraine

Awesome course filled with lots of important fundamentals that can be leveraged to improve personal and business branding!

  • Shawn

  • ayaackah

  • John Peter

I looove this course! Pithy and intriguing. No crap, every word counts! You might just realize your cup of tea cooled down while you were engrossed in the course. Thank you for your invaluable knowledge.

  • Zachary

  • alexvlaston

Very good info!

  • Jadil

She's an expert and she knows what she's doing, I learned a lot of tips that will help me a lot to grow my business online, Thank you so much and highly recommended :)

  • ladybirdjackson

Excellent course. It was straight to the point and no fluff. I will highly recommend it.

  • Klaivs

Great experience! I learned a lot.

  • Albiona

Learned a lot from this course. Valuable information, right to the point.

  • darrendesign

Awesome! thank you.

  • Pamela

Dynamic, with very good information and materials. Excellent coach, very good energy and knowledge of the subject.

  • Rudy

  • positiveboby

Wooow! Amazing! I think that every single business person need to listen this course. This one helps a lot about branding. Highly recommended!!!


awesome course and I totally enjoyed the class but at a point she was just advertising top rated sellers and fiverr pro sellers which was a major turnoff for me.

  • Daniele

  • rickylai

very clear and easy to understand :)

  • Max

It was a great experience, so concise structure of the course. Like it. Thanks a lot!
But it's a pity that you don't have subtitles.

  • thegarmentspa

  • nicolasnothard

Straightforward, concise advise that is practical and authoritative alongside useful worksheets that allow you to build your brand strategy step by step.

  • Justin

  • imran5555

Thank you.

  • rareanimation

You're one step away

Brand Strategy and Design for Small Businesses

4.9 (69)

Frequently Asked Questions

  • How can branding help my business?

    A solid brand strategy and design is a creative shortcut that communicates superiority to the customer. You need to brand so that you can differentiate your product or service among competitors and become the ultimate choice. Branding will result in more profit, competitive strength and brand awareness. Branding also allows you to know who and what the brand stands for. Without doing the brand strategy work you may not know much about your brand voice, brand tone or even what makes you different.

  • How do you create a brand?

    There are many steps to creating a brand. First, you must learn to differentiate your brand and then communicate this difference in a compelling way to your audience. To do this we first create the Unique Selling Proposition (USP), the brand story, the mission, and values of the brand. The brand strategy must lead the brand design, copywriting, imagery, logo design, website, and more to create concise and consistent messaging that the audience resonates with.

  • How long does it take to build a brand?

    Branding is a constant process and is never truly done, you will always be building the brand through everything you put out to the public. This may be new ad campaigns, new blog posts, Instagram posts, etc.. Your branding is never truly done. The initial brand strategy and design to launch a brand are typically 3-6 months. After those months you are always continuing the brand strategy in new ways and building off of what you've created.

  • How much does branding cost?

    It really depends on the strategy you take. Many agencies will charge well over $25,000+ for a brand strategy and brand design package. You can always pay less if you are trying to tackle some of the strategies on your own. You may even hire a freelancer to help you fill in the gaps! Of course, it all depends on your budget and your goals.

  • How do you create a brand identity?

    After you have all of the pieces of your brand strategy, you can start to move onto creating the brand identity design. Remember it is SO important to understand the Unique Selling Proposition (USP), Target Audience, Brand Story, Values and Mission of the brand before you even touch the brand identity design. To bridge the gap between the two use Tone Words. Choose five Tone Words that reflect your brand strategy to come to life.

  • What is the first step to the branding process?

    Research is the first step to creating a strong brand. Research your competitors and the target audience you are after. Be sure that you have a market for people that want and need what you are offering. After you have done the preliminary research, you can then move on to creating the Unique Selling Proposition (USP) is. Your USP will guide all of your decisions moving forward and will be very valuable for displaying your superiority over competitors.