Stories That Sell: 7 Secrets To Create Killer Content

  • 4.9 (354 Reviews)
$64 Buy Course Free Preview
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

Stories That Sell: 7 Secrets To Create Killer Content

  • 4.9 (354 Reviews)
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will showcase your new expertise on your profile page after completing the course. Cool, right?.

Course Syllabus

Chapter 1


  • Introduction (2:08)
  • 1. Secret 1: Write Like A Seventh Grader (9:26) Free
  • Quiz - Secret 1: Write Like A Seventh Grader
  • 2. Secret 2: Perfect The Headline (8:14)
  • Quiz - Secret 2: Perfect The Headline
  • 3. Secret 3: Focus On The Apple, Not The Orchard (4:26)
  • Quiz - Secret 3: Focus On The Apple, Not The Orchard
  • 4. Secret 4: Imagine You're Sherlock Holmes (5:59)
  • Quiz - Secret 4: Imagine You're Sherlock Holmes
  • 5. Secret 5: Paint With Rare Metaphors (9:43)
  • Quiz - Secret 5: Paint With Rare Metaphors
  • 6. Secret 6: Use The "APSA" Outline (15:09)
  • Quiz - Secret 6: Use The "APSA" Outline
  • 7. Secret 7: Partner With Big Publications (10:51)
  • Quiz - Secret 7: Partner With Big Publications
  • 8. Bonus: Tips to Be A 5 Star Freelancer (16:05)
  • 9. Closing Thoughts (3:16)
Chapter 2

Final Quiz

  • Final Quiz

Course Description

  • play 10 Videos
  • time 1.4 Hours

It’s rare to find writing that makes you nod your head, drop your jaw, and open your wallet. That's what this course is for. It's for anyone writing emails, articles, sales pages, social posts, and more. This course is perfect for anyone who wants to use writing to get better results. No fluff. No touchy-feely theories. Only proven tactics, tools, and templates to make you a killer content creator.

Buy Course

Share on:

354 Reviews

  • 4.9
  • grazynasaniuk

  • oscarale22

  • Ajita

  • Genevieve

Excellent course!

  • alexandracam163

There were some pieces of advice that didn't apply to the type of content I write. For instance, if we're not writing about a "product" per se. Otherwise, it was immensely helpful.

The biggest issue is not having the ability to refer back to the content in any way other than watching the videos. it would be nice to have summaries

  • andyproctor

Excellent information for anyone who wants to write impactful and lastingly relevant content. I loved the tool suggestions he gave to help with analysis of reading level and headlines as well as the real world advice on how to get your writing published in larger publications. This one tip was worth the whole course for me as this is one of my big goals for this year.

  • melissahoff

You won't find more actionable information in one place on this subject than you can find here. I already knew some of the concepts but sometimes it helps to have someone tell you how to skip to the front of the line... especially someone who's proven that it works. Jon delivers.

  • jeantexin

As someone who just began his freelance writing, this is truly a guide I wish I had sooner. Very easy to get through the course and amazing tips. It's so good I've gone through the course twice. I HIGHLY recommend it if you're serious on becoming an amazing writer!

  • likeslikes

I wish there were downloadable materials. I ended up pausing and taking screenshots of various images along the way. Downloadable materials would have been very nice. In fact, many $10.99 udemy courses include them, and I was surprised this one didn't.

This is a good course, and if half stars were allowed I'd give it a 4.5 overall.

  • Octavia

  • jandrewnelson

Excellent course. One of the best I've taken in my 62-years!

  • maddieco

Very informative!

  • lavinatl

  • Collene

Great course. He did a wonderful job of explaining everything and delivered fantastic tips to improve our writing. I highly recommend this course.

  • juanwriter

A pleasure to watch from the beginning to the end.

  • apollo206

  • Daniel

Really excellent insights. This course is jam packed full of golden information, presented in an easy to digest way. Applying these steps to your business is a sure way to bring much greater success.

Thank you!

  • mimiwong719

Great content. Easy to digest and not too lengthy. Thanks!

  • John

Well done!

  • Jim

Great simple and concrete strategies to create interesting content that will work.

  • Cameron

  • ancamustea

  • lrfernandez

One word: essential.

  • Glen

Excellent course

  • Miguel

Great course, for me being a new in the game of content creation and story telling I got a great deal

  • Alessia

  • Markus

A gem of a course that helps honing that inner gem in you to be a more successful writer.

  • Kimberly

This course provides very practical tips about creating killer content through telling great stories. I've already put it in to practice and see engagement with my audience increasing. By just adding #ServiceStory to my daily routine, I am getting more results. Highly recommend!

  • lesleywrites

The course is short, but memorable. I look forward to trying out every tip. I'm pretty sure the advice is excellent.

  • wonderlander

  • tfjpksrh

Some useful information if you're totally new to copywriting but not very substantial. There are more thorough courses on Udemy.

  • cnsllc

  • Shanna

So well crafted and easy to follow. I am definitely signing up for his other course!

  • rexander

It was fun and enlightening! Highly recommended.

  • amatobi

Distilled practical wisdom - simply awesome!

  • geniuscoffee

loved it

  • stoolie

  • Charlie

I can't wait to put the ideas in this gem of a course into practice.

  • Monica

Highly recommended! A great course with many examples and many insights from someone with a lot of experience. Suitable for beginners.

  • Maha

  • Eric

Excellent content from a proven pro.

  • peakwriter20

The lectures were quite educative and instructive. I would rate it 5 stars.

  • seunog1

A well fleshed course & worth every dime.

  • catwriter

Informative, useful, fun.

  • stanleyf

  • Jacob

Daunting to see the level of care and forethought that goes into providing exceptional service but this course is a perfect introduction to setting the benchmark. I'm excited to take the lessons I've learned here and begin experimenting with them in practice. Have definitely been guilty in the past of using fancy words to show intelligence when it's clear that simplicity is the key to creating engaging content.

  • penmedia

The author presented several eye-opening points. My buyers on Fiverr are now getting highly readable content.

  • chadrodmore

Very informative for a newbie like me

  • waylandes

  • rdsmith1977

Great course, gives you lots of different angles for ideas

  • Giorgi

Great course with actionable insights

  • andrewvittoria

  • tgfshare


  • Lorraine

Very interesting tips and takeaways.

  • visashopvisasho

  • Iulia

  • Ann

Great info. I learned a lot.

  • Sri

  • spaintranslator

He is the bomb. I’m thrilled that I am taking another course with him right now!

  • giovanni

Really like his teaching style and the actionable content. Enjoyed it!

  • jerrycaldwell

  • lorihil007

So many great takeaways with this course. I have written for Forbes and other online publications and have been freelancing online for quite a while and learned so much. Taught in a straightforward and simple way. Great stuff

  • yudasinal

Amazing and invaluable content and tips! Jon does a great job engaging you throughout each and every lesson and his tips are extremely actionable! I'm excited to make use of them and become a better storyteller! Thank you, Jon!

  • uzairshah414

  • sheikhstudios

Simply amazing, love you Joe!

  • micheledesmet

Great content. Can't wait to apply these tips to build our business!

  • Zaterica

Very valuable content!

  • studioave

"Stories That Sell: 7 Secrets To Create Killer Content" blew me away. The secrets included in this course were really detailed, and provided great insight. I really appreciate how Jon paints vivid pictures for us with his own writing and shares examples of how each secret can be translated into killer content. Would definitely recommend for anyone looking to elevate their content.

  • Jacob

A lot of really good starter material. There a few hiccups in spelling and pronunciation, but the presenter quite obviously knows what he's talking about and acts as an excellent teacher. You can't get caught up in the little details, just open yourself up and learn from a master.

  • solutions_00

Great course.

  • Donna Evelyn

Simply fabulous! Very practical, realistic, and useful information. Great "insider tips". Worth the price of the course!

  • Michael

  • genesisbio

Great course!

  • abbastaanza

  • Christal

  • bettinahalbach

GREAT!!! course, highly recommend it.

  • alaincasseus

  • Cory

This course provides a ton of great material not found in other courses at the same price.

  • Richard

Awesome course and very easy to apply to any subject.

  • Kaleb

Great advice from a successful writer.

  • vivekiyyani

  • dieguito99

Loved the content, was left starving for more.

  • Will

The tips were not really anything that a writer doesn't already know. However, it was a good refresher and the instructor had fun, easy ways of getting his points across.

  • Anneliese

Jon laid out a path of clear, actionable steps to follow that I have not seen anywhere else... This course is a game changer. Thank you to Fivver and Jon!

  • martinloureiro

  • translationsger

Yes, you probably can get all the information for free through eBooks, blog posts and experience. But you can't get it in such a memorable fashion. You'll never forget the stories Jon tells.

  • Ionut George

Great content for both novices and professionals


As a copywriter, I knew and had implemented many of the concepts shared. Nevertheless, this course was concise and packaged knowledge learned from dozens of books in just 7 lessons. I do recommend it for both amateur and experienced writers!

  • sianfergs

This course is exceptional. I take a lot of online courses. Out of the six I've done this year, I'd recommend this one the most. Absolutely every minute of video provides you with excellent value; Jonathon does not waste your time with fluff but explains things simply in a straightforward way. Even as a seasoned freelance writer I've learned new things and been reminded of the importance of other aspects of writing. I'd recommend this for a beginner or an experienced writer.

  • friendly_editor

This course was practical, engaging, and completely worth my time. Thanks for helping me brush up on important writing skills.

  • andreafeatherst

Some of the material I already knew. It was a great refresher and the bonus was useful. Worth it.

  • Giles

After treading water with my writing for years (while I was teaching), I decided to become more serious and see if I could earn some decent money from it. With that in mind, I am absolutely stoked that I decided to take this course. Not only did I learn more about what I thought I knew but I also learnt a lot about what I didn't know, if you know what I mean. A great course and amazingly under-priced! :-)

  • Chris

Changed my entire mindset on writing.

Not only did it inspire me to set higher goals for myself, but it also helped me get past some of the limiting beliefs and obstacles that were holding me back.

I can't wait to put these principles to work.

Thanks for your time creating this and sharing all of this valuable information!

  • jessmess14

Super useful for someone wanting to break into the freelance writing world! I needed more help with the copywriting aspects of writing and this course broke everything down into easy to learn, but powerful concepts.

  • rmacmaho

Fantastic content - condensed into short segments. Each topic gave great value.

  • Sandra

Excellent course very detailed. I wish I had a teacher like Jon when going through my education. Uses very powerful teaching methods that will last a lifetime.

  • atpcre

I enjoyed the course. The information wasn't as life altering as his other course on Viral Marketing. I really enjoyed that one.

But overall, great course if you know nothing about creating content online.

  • ng_1stin

The bonus tips on freelancing alone are worth the price of this course. Tons of actionable tips and strategies that can be applied across multiple industries.

  • Kevin

The course added value in streamlining the research and development process. It took efficient outlining techniques so you can think strategically even before putting pen to paper.

  • Adil

I have taken many online courses and have had encountered with many writers but no one was as smart, crisp and precise as Jon. One of the best course I ever had. Totally worth it!! I'm glad I took his course.

You're one step away

Stories That Sell: 7 Secrets To Create Killer Content

Frequently Asked Questions

  • What is copywriting exactly?

    Copywriting is a form of writing that creates advertising, promotional, and marketing materials. Copywriters are responsible for writing the text that appears on brochures, billboards, websites, emails, blogs, press releases, product descriptions, and any other kind of “copy” that is read and reviewed before someone makes a purchase or investment. Unlike news writing, copywriting is geared towards promoting the reader to take action. Copywriting is the art of using words with purpose.

  • How to choose what to write about?

    First conduct research in the desired field you'd like to write about. Search the topic in Google and see what topics in your field are ranking first. This means they garner the most interest from your potential audience. Once you've done your research, create your own content that is unique, but still draws on the same top-performing keywords. This helps ensure your content will rank high on Google and get the attention it deserves.

  • Is copywriting in demand?

    Absolutely. Business and copywriting are siblings. Anyone who has a business or something to sell needs a talented Copywriter. You can't run any marketing campaign without engaging and persuasive copy. This is why copywriters are a key part of the digital marketing equation and the demand for copywriting will continue to grow. It's writing that drives results for your business. As long as there's a need to sell, there will be a need for copywriting.

  • How much should I charge for website copy?

    According to ClearVoice, most intermediate to advanced freelance writers charge between 10 cents to $1 per word, depending on the amount of work they will have to put into the project. You can raise your prices if you are providing SEO optimized content, which is content that includes top-performing keywords.

  • What skills does a copywriter need?

    Copywriters need to be adapt to writing and editing in English, researching sources, citing statistics from reputable platforms, and coming up with brand new ideas for entirely original articles and pieces over and over again. It’s definitely a refined art form that is innate for some people – you must love to read, write, and edit. Additionally, you have to be able to manage your time, since “writer’s block” is not an excuse with a paying client that is working on a timeline.

  • What's the best way to kick-start a freelance copywriting career?

    Take this copywriting course on Learn from Fiverr. It took Jon months of work to distill years of insights so you can digest it in minutes. So you can fast forward your career past the many mistakes other marketers make without realizing, once you complete the course, is a great way to start a copywriting career. Set your initial Gig price low as you really hone in on your craft and gain more experience.