Stories That Sell: 7 Secrets To Create Killer Content

  • 4.9

Stories That Sell: 7 Secrets To Create Killer Content

  • 4.9

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Course Syllabus

chapter 1


  • Introduction (2:08)
  • 1. Secret 1: Write Like A Seventh Grader (9:26)
  • Quiz - Secret 1: Write Like A Seventh Grader
  • 2. Secret 2: Perfect The Headline (8:14)
  • Quiz - Secret 2: Perfect The Headline
  • 3. Secret 3: Focus On The Apple, Not The Orchard (4:26)
  • Quiz - Secret 3: Focus On The Apple, Not The Orchard
  • 4. Secret 4: Imagine You're Sherlock Holmes (5:59)
  • Quiz - Secret 4: Imagine You're Sherlock Holmes
  • 5. Secret 5: Paint With Rare Metaphors (9:43)
  • Quiz - Secret 5: Paint With Rare Metaphors
  • 6. Secret 6: Use The "APSA" Outline (15:09)
  • Quiz - Secret 6: Use The "APSA" Outline
  • 7. Secret 7: Partner With Big Publications (10:51)
  • Quiz - Secret 7: Partner With Big Publications
  • 8. Bonus: Tips to Be A 5 Star Freelancer (16:05)
  • 9. Closing Thoughts (3:16)
chapter 2

Final Quiz

  • Final Quiz

Course Description

It’s rare to find writing that makes you nod your head, drop your jaw, and open your wallet. That's what this course is for. It's for anyone writing emails, articles, sales pages, social posts, and more. This course is perfect for anyone who wants to use writing to get better results. No fluff. No touchy-feely theories. Only proven tactics, tools, and templates to make you a killer content creator.

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225 Reviews

  • 4.9
  • lavinatl

  • megdmwick

Best investment I've made on a course. Completely changed my perspective on writing. As a storyboard creator and script writer for explainer videos, I've already started implementing frameworks that I learnt from this course.

  • videographicpro

This "killer" course does not disappoint. my only wish was that there was a pdf with cliff notes or something. over all I loved it and im looking forward to his next course

  • Eric

Excellent content from a proven pro.

  • seunog1 .

A well fleshed course & worth every dime.

  • Katie Trowbridge

Fantastic content that was delivered in an engaging manner

  • Frankie Andrade

  • laurenwhale .

A great multimedia course covering a diverse range of subjects accessibly, led by an engaging, honest, and experienced tutor.

  • Neda Sarwar-Wells

Excellent. No fluff. Useful tips. Great for business owners too , not just writers.

  • Iram Ghafoor

Great tips! I knew a few of them already, but the way he has described secrets to writing killer content is concise and worth. Great to get real-time results. Thank you!

  • Muhammad Arif Hridoy

  • Richard Asher

Awesome course and very easy to apply to any subject.

  • Jacob Wood

Daunting to see the level of care and forethought that goes into providing exceptional service but this course is a perfect introduction to setting the benchmark. I'm excited to take the lessons I've learned here and begin experimenting with them in practice. Have definitely been guilty in the past of using fancy words to show intelligence when it's clear that simplicity is the key to creating engaging content.

  • venici2018 .

Loved It! Learned valuable skills for becoming a good copywritter!

  • excellent_tracy .

The course is amazing. I must say that most of the lessons discussed are an eye-opener to me. And thanks for the bonus video directed towards freelance writers.

  • Kaeli Sanderson

  • hkmhkmhkm .

  • tatianasbooks .

Killer content is what you'll get. I have so much to apply here. I'm glad I can go back and review what I've learned as I apply the steps.

  • ladybirdjackson .

This is one of my favorite courses to date. I highly recommend this course for all writers.

  • alaincasseus .

  • cleanercontent .

I admit I made excuses for months on why I shouldn't take this course. I felt it was too expensive for how short the total class was. I told myself "I'm on Fiverr to make money not spend it". I'm not sure what made me finally cough over the $45, but I can tell you, in the 7 years I've been writing, I've never had someone magically help me understand the secret of writing killer content. If you don't take this course, that's okay. Because I did, and now I've updated all my Fiverr gigs to reflect what I learned, and I plan on selling more gigs than I ever have before. Thanks!

  • chiquitha .

I love how informative it is!

  • mrfattemi .


  • ancamustea .

  • Graphter Sawyer

So helpful!

  • Ann Hester

Great info. I learned a lot.

  • chiefwriters .

Great course! I recommend for all writers who want to take their writing skill to the next level.

  • kimmiemcgaw .

Fantastic content. Entirely relevant and immediately applicable. Only suggestion is to do handouts or a slide with a summary of the learning points for each section. I had to stop and rewind multiple times as some of the points rolled into the next. Sample articles to review with your checklist would've been extremely helpful, too. Still, was a Very worthwhile course and a high value for the price.

  • Kevin Cochrane

The course added value in streamlining the research and development process. It took efficient outlining techniques so you can think strategically even before putting pen to paper.

  • ritric .

I liked it

  • George Rebell

Great course with actionable insights

  • albertjack1990 .

Great course from one of the best in marketing.

  • williamw1987 .

Best Instructor On Here! Great Course, Packed with Real Content!

  • pencilprincess7 .

There was a lot of great material and advice in this lesson. More suited to beginning writers, however.

  • nancybui .

  • Christal Clashing

  • Michelle Volpe-Kohler

Very helpful and memorable tips!

  • Sally Bratton

A really useful and motivating course!

  • Abida Musafer

  • Ionut George Mereuta

Great content for both novices and professionals

  • Alexander Taylor

Better than any lesson I received in school!
This course has added much more to my writing ability. 5 stars.

  • jessmess14 .

Super useful for someone wanting to break into the freelance writing world! I needed more help with the copywriting aspects of writing and this course broke everything down into easy to learn, but powerful concepts.

  • loppygoof .

Talk about no fluff! Every tip was gold. I CAN now make killer content.

  • Hunter Greystone

  • coachgambit .

Loved it. Couldn’t get enough of it.

I’m so inspired to write and get my content out there.

I have a framework and learned plenty new skills to make my writing pop. I even learned how to pitch major publications

  • ctgirl .

Really impressed with this guy. Great course. Thank you.

  • whitebrdanimatr .

This course is excellent for someone who’s totally newbie in writing like me. I was able to get key lessons and I feel confident enough to use these tips in my own work.
I would recommend it to anyone who is trying to write better to perform better!
Thank you !

  • ng_1stin .

The bonus tips on freelancing alone are worth the price of this course. Tons of actionable tips and strategies that can be applied across multiple industries.

  • Faraz Soroush

Take this and his other course over a weekend. Jon's videos are simple yet entertaining and educational.

  • Kurt Guidry

This guy is a master! You will thank yourself for buying this course and then thank him for teaching you the many hacks to create killer content. Thanks Jon!

  • Tricia Renee Coleman

  • Josipher Wallé

I had to pause a lot of time to take notes etc....This consumes a lot of time.
It is great to have downloadable notes attached to the videos.

  • andrewvittoria .

  • Dawn Irish

  • Ciubotariu Ciprian

  • Lisa McGonagle

Very good information. Parts were a bit long.

  • lrfernandez .

One word: essential.

  • likeslikes .

I wish there were downloadable materials. I ended up pausing and taking screenshots of various images along the way. Downloadable materials would have been very nice. In fact, many $10.99 udemy courses include them, and I was surprised this one didn't.

This is a good course, and if half stars were allowed I'd give it a 4.5 overall.


As a copywriter, I knew and had implemented many of the concepts shared. Nevertheless, this course was concise and packaged knowledge learned from dozens of books in just 7 lessons. I do recommend it for both amateur and experienced writers!

  • Udim Manny

Great course. We need a transcript.

  • socialified .

Really great course, simple and precise information, also the guy teaching was really comfortable to listen to and a great story teller. (can't remember his name)

  • Adelyn Seit

A course that turns whimpering into “Wow!!”ing.
If you want to kickstart your writing gig, polish your writing skills, or understand why you wiki-walk(ish), this is the place to start.

  • tariqziyad .

I loved the candid, honest and actionable advice in this course. Any serious content writer owes it to themselves to take the course

  • Kinley Childress

  • jaqurosemarie .

Absolutely Awesome Content!!!! Thank You!

  • Mollie Hopson

Good course with very helpful information about writing to grab a reader's attention and drive them to take action.

  • Joanna Rubio

3 C´s :)

  • rajkal .

Great experience!

  • studioave .

"Stories That Sell: 7 Secrets To Create Killer Content" blew me away. The secrets included in this course were really detailed, and provided great insight. I really appreciate how Jon paints vivid pictures for us with his own writing and shares examples of how each secret can be translated into killer content. Would definitely recommend for anyone looking to elevate their content.

  • jamielafonta971 .

Amazing experience I was hooked and completed in one sitting!

  • shandeenis .

A great fluff-free course. By the time I finished the second course, I felt confident that I made a great investment. I saw some flaws in my current strategies and immediately knew how to fix them.

  • hafizfaizan .

It's an excellent course. I have learned incredible and practical tips that will help me improve my writing process.

  • Miguel Poulin

Great course, for me being a new in the game of content creation and story telling I got a great deal

  • mariam_17 .

  • cylita08 .

I liked the entire course, wish there were more examples and illustrations.

  • Gabriela Cataldo

Great content ! Full of information with short videos but straight to the point!
Highly recommended!

  • tzina88 .

  • sekaid2019 .


  • jerrycaldwell .

  • cnappleton .

Very good course, one that can be used as a tool. You can always go back for pointers! A couple of handouts would have been nice; I found myself taking a lot of screenshots so that I would have to keep going back to the tape.

Good Course, great tips!

  • Glen Huff

Excellent course

  • tgfshare .


  • Jodi Nicholls

Great tips and advice to becoming a successful content writer and marketer - amazing value for money and a worthy investment.

  • jennfisher .

Amazing! The content was made into a bunch of tiny bite-sized pieces so I could do one quiz a day.

He was easy to understand and I am very excited to practice his advice in my blogs.

  • boomlandjenkins .

  • wandagarner155 .

Loved the brief clips packed with tools and examples. Loved John's energy and enthusiasm.

  • tamaralatrese .

Great course filled with useful tips. While taking the course, I made updates to website copy using the Hemingway app. I also created a few blog titles and headlines with the help of the headline tool. I look forward to applying more of these tips to my writing.

  • alexandracam163 .

There were some pieces of advice that didn't apply to the type of content I write. For instance, if we're not writing about a "product" per se. Otherwise, it was immensely helpful.

The biggest issue is not having the ability to refer back to the content in any way other than watching the videos. it would be nice to have summaries

  • Gilat Zilbershtein

  • lesleywrites .

The course is short, but memorable. I look forward to trying out every tip. I'm pretty sure the advice is excellent.

  • Anneliese Place

Jon laid out a path of clear, actionable steps to follow that I have not seen anywhere else... This course is a game changer. Thank you to Fivver and Jon!

  • alysonwriter .

Bright and wonderful ideas, just like a box of hidden treasures waiting to be discovered... smiles!

  • worddesignpro .

Jon did an excellent job. This course is full of surprises for those who really want to excel in content writing or marketing.

  • icic13 .

Really impressed by the course content. Learned a lot of things.

  • penmedia .

The author presented several eye-opening points.

  • dieguito99 .

Loved the content, was left starving for more.

  • clivecastle .

Loved it. I actually learned some valuable tips which I will be able to apply immediately. Great conversational teaching style, and very accessible throughout.

  • brucexavier .

I was blown away by the precise way Jon presented the concepts. He is extremely clear and very effective in the way he delivers the core concepts of writing a great story. Loved the course.

  • pattym .

I've spent so much money to try to find this exact information in this course. This is exactly what I needed to help me to put together great content for my blog and for anything else I choose to write in the future. Thank you so much!

  • Alex Delman

Great content and presentation!

Frequently Asked Questions

  • What is copywriting exactly?

    Copywriting is a form of writing that creates advertising, promotional, and marketing materials. Copywriters are responsible for writing the text that appears on brochures, billboards, websites, emails, blogs, press releases, product descriptions, and any other kind of “copy” that is read and reviewed before someone makes a purchase or investment. Unlike news writing, copywriting is geared towards promoting the reader to take action. Copywriting is the art of using words with purpose.

  • How to choose what to write about?

    First conduct research in the desired field you'd like to write about. Search the topic in Google and see what topics in your field are ranking first. This means they garner the most interest from your potential audience. Once you've done your research, create your own content that is unique, but still draws on the same top-performing keywords. This helps ensure your content will rank high on Google and get the attention it deserves.

  • Is copywriting in demand?

    Absolutely. Business and copywriting are siblings. Anyone who has a business or something to sell needs a talented Copywriter. You can't run any marketing campaign without engaging and persuasive copy. This is why copywriters are a key part of the digital marketing equation and the demand for copywriting will continue to grow. It's writing that drives results for your business. As long as there's a need to sell, there will be a need for copywriting.

  • How much should I charge for website copy?

    According to ClearVoice, most intermediate to advanced freelance writers charge between 10 cents to $1 per word, depending on the amount of work they will have to put into the project. You can raise your prices if you are providing SEO optimized content, which is content that includes top-performing keywords.

  • What skills does a copywriter need?

    Copywriters need to be adapt to writing and editing in English, researching sources, citing statistics from reputable platforms, and coming up with brand new ideas for entirely original articles and pieces over and over again. It’s definitely a refined art form that is innate for some people – you must love to read, write, and edit. Additionally, you have to be able to manage your time, since “writer’s block” is not an excuse with a paying client that is working on a timeline.

  • What's the best way to kick-start a freelance copywriting career?

    Take this copywriting course on Learn from Fiverr. It took Jon months of work to distill years of insights so you can digest it in minutes. So you can fast forward your career past the many mistakes other marketers make without realizing, once you complete the course, is a great way to start a copywriting career. Set your initial Gig price low as you really hone in on your craft and gain more experience.