Stories That Sell: 7 Secrets To Create Killer Content

  • 4.9

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Course Syllabus

chapter 1


  • Introduction (2:08)
  • 1. Secret 1: Write Like A Seventh Grader (9:26)
  • Quiz - Secret 1: Write Like A Seventh Grader
  • 2. Secret 2: Perfect The Headline (8:14)
  • Quiz - Secret 2: Perfect The Headline
  • 3. Secret 3: Focus On The Apple, Not The Orchard (4:26)
  • Quiz - Secret 3: Focus On The Apple, Not The Orchard
  • 4. Secret 4: Imagine You're Sherlock Holmes (5:59)
  • Quiz - Secret 4: Imagine You're Sherlock Holmes
  • 5. Secret 5: Paint With Rare Metaphors (9:43)
  • Quiz - Secret 5: Paint With Rare Metaphors
  • 6. Secret 6: Use The "APSA" Outline (15:09)
  • Quiz - Secret 6: Use The "APSA" Outline
  • 7. Secret 7: Partner With Big Publications (10:51)
  • Quiz - Secret 7: Partner With Big Publications
  • 8. Bonus: Tips to Be A 5 Star Freelancer (16:05)
  • 9. Closing Thoughts (3:16)
chapter 2

Final Quiz

  • Final Quiz

Course Description

It’s rare to find writing that makes you nod your head, drop your jaw, and open your wallet. That's what this course is for. It's for anyone writing emails, articles, sales pages, social posts, and more. This course is perfect for anyone who wants to use writing to get better results. No fluff. No touchy-feely theories. Only proven tactics, tools, and templates to make you a killer content creator.

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185 Reviews

  • 4.9
  • jessmess14 .

Super useful for someone wanting to break into the freelance writing world! I needed more help with the copywriting aspects of writing and this course broke everything down into easy to learn, but powerful concepts.

  • loppygoof .

Talk about no fluff! Every tip was gold. I CAN now make killer content.

  • Hunter Greystone

  • coachgambit .

Loved it. Couldn’t get enough of it.

I’m so inspired to write and get my content out there.

I have a framework and learned plenty new skills to make my writing pop. I even learned how to pitch major publications

  • ctgirl .

Really impressed with this guy. Great course. Thank you.

  • whitebrdanimatr .

This course is excellent for someone who’s totally newbie in writing like me. I was able to get key lessons and I feel confident enough to use these tips in my own work.
I would recommend it to anyone who is trying to write better to perform better!
Thank you !

  • ng_1stin .

The bonus tips on freelancing alone are worth the price of this course. Tons of actionable tips and strategies that can be applied across multiple industries.

  • Faraz Soroush

Take this and his other course over a weekend. Jon's videos are simple yet entertaining and educational.

  • Kurt Guidry

This guy is a master! You will thank yourself for buying this course and then thank him for teaching you the many hacks to create killer content. Thanks Jon!

  • Tricia Renee Coleman

  • Josipher Wallé

I had to pause a lot of time to take notes etc....This consumes a lot of time.
It is great to have downloadable notes attached to the videos.

  • andrewvittoria .

  • Dawn Irish

  • Ann Hester

  • Ciubotariu Ciprian

  • Lisa McGonagle

Very good information. Parts were a bit long.

  • lrfernandez .

One word: essential.

  • likeslikes .

I wish there were downloadable materials. I ended up pausing and taking screenshots of various images along the way. Downloadable materials would have been very nice. In fact, many $10.99 udemy courses include them, and I was surprised this one didn't.

This is a good course, and if half stars were allowed I'd give it a 4.5 overall.


As a copywriter, I knew and had implemented many of the concepts shared. Nevertheless, this course was concise and packaged knowledge learned from dozens of books in just 7 lessons. I do recommend it for both amateur and experienced writers!

  • Udim Manny

Great course. We need a transcript.

  • socialified .

Really great course, simple and precise information, also the guy teaching was really comfortable to listen to and a great story teller. (can't remember his name)

  • Adelyn Seit

A course that turns whimpering into “Wow!!”ing.
If you want to kickstart your writing gig, polish your writing skills, or understand why you wiki-walk(ish), this is the place to start.

  • tariqziyad .

I loved the candid, honest and actionable advice in this course. Any serious content writer owes it to themselves to take the course

  • Kinley Childress

  • jaqurosemarie .

Absolutely Awesome Content!!!! Thank You!

  • Mollie Hopson

Good course with very helpful information about writing to grab a reader's attention and drive them to take action.

  • Joanna Rubio

3 C´s :)

  • rajkal .

Great experience!

  • studioave .

"Stories That Sell: 7 Secrets To Create Killer Content" blew me away. The secrets included in this course were really detailed, and provided great insight. I really appreciate how Jon paints vivid pictures for us with his own writing and shares examples of how each secret can be translated into killer content. Would definitely recommend for anyone looking to elevate their content.

  • jamielafonta971 .

Amazing experience I was hooked and completed in one sitting!

  • shandeenis .

A great fluff-free course. By the time I finished the second course, I felt confident that I made a great investment. I saw some flaws in my current strategies and immediately knew how to fix them.

  • hafizfaizan .

It's an excellent course. I have learned incredible and practical tips that will help me improve my writing process.

  • Miguel Poulin

Great course, for me being a new in the game of content creation and story telling I got a great deal

  • mariam_17 .

  • cylita08 .

I liked the entire course, wish there were more examples and illustrations.

  • Gabriela Cataldo

Great content ! Full of information with short videos but straight to the point!
Highly recommended!

  • tzina88 .

  • sekaid2019 .


  • jerrycaldwell .

  • cnappleton .

Very good course, one that can be used as a tool. You can always go back for pointers! A couple of handouts would have been nice; I found myself taking a lot of screenshots so that I would have to keep going back to the tape.

Good Course, great tips!

  • Glen Huff

Excellent course

  • tgfshare .


  • Jodi Nicholls

Great tips and advice to becoming a successful content writer and marketer - amazing value for money and a worthy investment.

  • jennfisher .

Amazing! The content was made into a bunch of tiny bite-sized pieces so I could do one quiz a day.

He was easy to understand and I am very excited to practice his advice in my blogs.

  • boomlandjenkins .

  • wandagarner155 .

Loved the brief clips packed with tools and examples. Loved John's energy and enthusiasm.

  • tamaralatrese .

Great course filled with useful tips. While taking the course, I made updates to website copy using the Hemingway app. I also created a few blog titles and headlines with the help of the headline tool. I look forward to applying more of these tips to my writing.

  • alexandracam163 .

There were some pieces of advice that didn't apply to the type of content I write. For instance, if we're not writing about a "product" per se. Otherwise, it was immensely helpful.

The biggest issue is not having the ability to refer back to the content in any way other than watching the videos. it would be nice to have summaries

  • Gilat Zilbershtein

  • lesleywrites .

The course is short, but memorable. I look forward to trying out every tip. I'm pretty sure the advice is excellent.

  • Anneliese Place

Jon laid out a path of clear, actionable steps to follow that I have not seen anywhere else... This course is a game changer. Thank you to Fivver and Jon!

  • alysonwriter .

Bright and wonderful ideas, just like a box of hidden treasures waiting to be discovered... smiles!

  • worddesignpro .

Jon did an excellent job. This course is full of surprises for those who really want to excel in content writing or marketing.

  • icic13 .

Really impressed by the course content. Learned a lot of things.

  • penmedia .

The author presented several eye-opening points.

  • dieguito99 .

Loved the content, was left starving for more.

  • clivecastle .

Loved it. I actually learned some valuable tips which I will be able to apply immediately. Great conversational teaching style, and very accessible throughout.

  • brucexavier .

I was blown away by the precise way Jon presented the concepts. He is extremely clear and very effective in the way he delivers the core concepts of writing a great story. Loved the course.

  • pattym .

I've spent so much money to try to find this exact information in this course. This is exactly what I needed to help me to put together great content for my blog and for anything else I choose to write in the future. Thank you so much!

  • Alex Delman

Great content and presentation!

  • rjhartley .

  • nimblewords .

Very well put together. This course is a gold mine for beginners and a great add-on for more experienced writers.

  • Michael Quailo

Brilliant course and was well presented! Thank you very much.

  • wonderlander .

  • paltzer_books .


  • amatobi .

Distilled practical wisdom - simply awesome!

  • cre8iveartwork .

Really nice guy :) I learned a few valuable things from this course.

  • genesisbio .

Great course!

  • andyproctor .

Excellent information for anyone who wants to write impactful and lastingly relevant content. I loved the tool suggestions he gave to help with analysis of reading level and headlines as well as the real world advice on how to get your writing published in larger publications. This one tip was worth the whole course for me as this is one of my big goals for this year.

  • apollo206 .

  • Josiah Roche

Brilliant course. I'm a journalist myself and this refresher was a godsend.

  • inspiredesigns1 .

This course is very informative and very valuable since the author shares his own way of working. Learned a lot from this course. Thank you! :)

  • William Kann

  • Md Ahad Bhuiyan

Great content, simple indeed.

  • Vineet Gaur

Becoming a 7th grader again!
I like the course, came to know about it after connecting with Jon on LinkedIn

The concept is clear! , the easiest way to state is " the more educated you are, the more we complicate Simple Stuff"

Just writing the stories which connect, which takes us on a visual journey & which we are familiar with is the key in writing!
I am glad we got connected & I went for my first course on fiverr with yours

  • vivekiyyani .

  • Zameen Saleem

Great content, great delivery and absolutely engaging.

  • milenium1 .

Very Useful.

  • andreafeatherst .

Some of the material I already knew. It was a great refresher and the bonus was useful. Worth it.

  • Donna Evelyn Nyilasi

Simply fabulous! Very practical, realistic, and useful information. Great "insider tips". Worth the price of the course!

  • yudasinal .

Amazing and invaluable content and tips! Jon does a great job engaging you throughout each and every lesson and his tips are extremely actionable! I'm excited to make use of them and become a better storyteller! Thank you, Jon!

  • miiila .

Great course! Some new things and tips, some things you maybe already know or do intuitively anyway probably but which are always good to see or hear "put together" and remember. I took quite a few notes about things I want to pay more attention to in future.

  • Jacob Zahner

A lot of really good starter material. There a few hiccups in spelling and pronunciation, but the presenter quite obviously knows what he's talking about and acts as an excellent teacher. You can't get caught up in the little details, just open yourself up and learn from a master.

  • jackvo29 .

Another great course from Jon. The way he explains things is just simply amazing. I totally recommend this course to anyone who wants to improve the writing skill.

  • jameskuhn .

Interesting, helpful and a bunch of great tips. The only thing I would have liked is a PDF with all the main tips from each lesson.

  • abbastaanza .

  • bettinahalbach .

GREAT!!! course, highly recommend it.

  • rooneylim .

Amazing, straight to the point with lots of metaphors, easy to understand and very valuable!

  • visashopvisasho .

  • Chris Kochan

Changed my entire mindset on writing.

Not only did it inspire me to set higher goals for myself, but it also helped me get past some of the limiting beliefs and obstacles that were holding me back.

I can't wait to put these principles to work.

Thanks for your time creating this and sharing all of this valuable information!

  • micheledesmet .

Great content. Can't wait to apply these tips to build our business!

  • masteryhlee .

Out standing! Learn lot he explained very well easy to understand.

  • juliuscato .

Great source of information, inspiration and strategy relating to using modern methods of sharing ideas via the internet. Great Job Jon look forward to doing more work with you in the near future.

  • nicolajwood .

Loved the course! Clear information, actionable tips. Can't wait to try them out! Thank you!

  • felmic .

Awesome course. Really insightful!

  • jontcoleman .

Really strong ideas, distilled into easy-to-do steps. Grateful for the course!

  • mewebdoctor .

Provides really useful content in an easy to understand relaxing way.

  • hchogan .

Great, practical insights and advice. Highly recommend.

  • ntahniel_ndegwa .

  • chiefujihara .

  • bretau .

Easy, actionable suggestions. Putting labels on a lot of the stuff many writers do intuitively. Clear and easy to follow direction.

  • manuallfocus .

Outstanding. Worth every cent. Bless!

  • eleonoravaiana .

It was really nice and useful! Recommended!

  • arhislas .

Great content, great examples and great actionable tips. Worth every dollar.

  • tgb1987 .

  • Jesse James

Great info and simple told. Easy to understand.

  • thexxjudge .

Great Course! Thanks a lot

  • spaintranslator .

He is the bomb. I’m thrilled that I am taking another course with him right now!

  • watnyabellard .

jon youshaei does a great job teaching that it's so easy to understand and learn plus you get more then you pay for.

  • explainervids4u .

An insightful and flowing course that has certainly opened my eyes. I recommend this course to anyone who writes content. The carefully structured approach detailed in the course is exactly what I needed to refocus my personal writing plan. The truth is, I didn't have much of a plan. Now I do. If you take this course, I am sure you will have too. A great investment, one I am glad I made.

  • mitchemm .

Lots of great information

  • thehutchinsons .

Concise and impactful....changed the way I write ads and content!

  • creativehelen .

Great course with many helpful, easy to follow tips and examples.

  • stjenkins .

Jon presents familiar ideas in a pithy, entertaining and progressive way. I can now better organize and structure my ideas and inspiration so that I work with more clarity and waste less time. The content of the course was rich but not excessive, and well-organized so it was easy to focus on what was key for me at this stage in my writing career.

  • Alexandru Barbir

This guy is amazing! The content is very easy to digest and of the best quality. The way that he has structured everything is utterly amazing. I am baffled how you managed to deliver so much information in such a short amount of time.

  • melissahoff .

You won't find more actionable information in one place on this subject than you can find here. I already knew some of the concepts but sometimes it helps to have someone tell you how to skip to the front of the line... especially someone who's proven that it works. Jon delivers.

  • vantage_street .

Great material, easy to digest and valuable advice! It feels so good to have learned so many things from one of the best! Please keep it coming, for those of us seeking to reach the next level.

  • lelequeen .

  • allwritenow .

This content was very engaging and informative content. It was presented in small easy to digest bites with specific examples. Well done!

  • uzairshah414 .

  • jeantexin .

As someone who just began his freelance writing, this is truly a guide I wish I had sooner. Very easy to get through the course and amazing tips. It's so good I've gone through the course twice. I HIGHLY recommend it if you're serious on becoming an amazing writer!

  • lisaboyer .

Amazing. Jon delivered the lessons as though he's right here with me.

  • Jake Lau

Was expecting more content for the price paid.

  • high .

An excellent course that teaches how to write an excellent story about anything.

  • awebsoft .

  • juanwriter .

A pleasure to watch from the beginning to the end.

  • amirbeno .

Outstanding! Great content, really liked it!

  • oscarale22 .

  • Will Lee

The tips were not really anything that a writer doesn't already know. However, it was a good refresher and the instructor had fun, easy ways of getting his points across.

  • Melissa Rush

  • Chase Carden

  • Dale Regan

Great course. Lots of good tips.

  • ak_writing .

  • friendly_editor .

This course was practical, engaging, and completely worth my time. Thanks for helping me brush up on important writing skills.

  • Magenta Freeman

Jon did an amazing job of delivering exactly what he promised in clear, valuable, and memorable ways. I was able to take notes, and think of practical applications for what I learned, as I enjoyed his presentation. I recommend this course without hesitation; great value for the price!

  • Gabriele Virzi

  • damianorstore .

Amazing content, I learned so much. This is going to make me a much better freelancer and professional. Thank you!

  • montanaruark .

Great course. Thanks for the help.

  • francosalzillo .

Solid strategies. Good analogies, short, concise course.

  • laserlife .

Great course and valuable content!

  • stanleyf .

  • Horacio Gonzalez

  • Martin Wieser


  • Heather Tanti

Great layout and rhythm! I didn't find myself losing interest at any point :)

  • twocatsstanding .

Loved it - great presentation with engaging content and well paced chapters. Most important of all? I've put the advice into practice straight away.

  • bcalero .

Great course. The material was very useful.

  • pagegenius .

I was skeptical at first because I thought this may be just a blog article laid out as a course for $30 but it was one of the best courses I've attended so far and I've attended many. Definitely worth the money.

  • Markus Kalter

A gem of a course that helps honing that inner gem in you to be a more successful writer.

  • evgeniap .

I found it extremely useful. Packed with practical advice. Thank you for sharing those secrets.

  • Brandon Harrigan

Great Course!

  • alexvlaston .

Useful information that will surely improve my customers results!

  • Cameron Hughes

  • ashleydavidsonf .

This was my Friday night "movie" and I did all 7 lessons and the bonus in one setting. So much good information. Each lesson is broken down into easy and understandable sections with great examples on how, why, and when to do things throughout the writing process. The lessons are not long and drawn out, but concise and to the point. I highly recommend this course for anyone who wants to be a better writer and learn new writing skills and practical techniques.

  • Andy Colon

Jon was a great presenter. His course was well-structured and planned out--just like he teaches. Most people would think that this course is all wrong for me as a voice-over artist, but the truth is, I see myself as a storyteller, even if it's with someone else's words. If I can interact with my buyers as Jon taught, I can tell their story better, and we all grow together.

  • rexander .

It was fun and enlightening! Highly recommended.

  • Trixy Charlotte

Great Content, Great Course, Great Delivery, Thanks for the tips, apps and the lesson. I rated 4 stars instead of 5 just because, I'm a beginner in content marketing, I expected to see a guideline to follow when writing on a topic especially topics you know nothing about; the research process, mapping out your outlines etc. Overall great course.

  • Sri Sothynathan

  • sanda5 .

I had been a creative writer to local newspapers+ a poetry book and lost my inspiration with my father's death 10 years ago...

Have been wanting to start again.... This really Inspired me and showed me how to start again... something I loved doing apart from graphics....

Loved the course & Thank you so much....

  • Octavia Locke

  • translationsger .

Yes, you probably can get all the information for free through eBooks, blog posts and experience. But you can't get it in such a memorable fashion. You'll never forget the stories Jon tells.

  • barbarasmith238 .

  • Giles Ensor

After treading water with my writing for years (while I was teaching), I decided to become more serious and see if I could earn some decent money from it. With that in mind, I am absolutely stoked that I decided to take this course. Not only did I learn more about what I thought I knew but I also learnt a lot about what I didn't know, if you know what I mean. A great course and amazingly under-priced! :-)

  • cody_skene .

  • Zaterica Phillips

Very valuable content!

  • ajccarreon .

“There are so many stories in the world just waiting to be told.” This course empowers you to tell any story and actually make people listen. Kudos to Jon Youshaei and his storytelling wisdom. Thank you for creating this course.

  • peakwriter20 .

The lectures were quite educative and instructive. I would rate it 5 stars.

  • dclover1 .

I really enjoyed this course. Definitely gave me some inspirational thoughts to use towards my business.

  • atpcre .

I enjoyed the course. The information wasn't as life altering as his other course on Viral Marketing. I really enjoyed that one.

But overall, great course if you know nothing about creating content online.

  • ollydave .

Superb! Really great course.

  • jandrewnelson .

Excellent course. One of the best I've taken in my 62-years!

  • valeriekyle .

Learnt a lot from this but was specifically blown away by the 'closing thoughts' !

  • Arrigo Lupori

The best lesson was the 7th one, where he talked about how to get published on bigger publications. Although the rest of the advice was really helpful, the simple way in which he made me realise that I could start interacting with contributors around the world by looking their email up on websites is why I love these courses. It mights seem like nothing, but you need to realise before anyone else if you want to stay ahead of your competition and that's what this course gave me. Awesome, will come back for more.

  • msamay .

I like the way he presented the course. But, most of the information is easily available online for free.

None the less it's great to have curated tips and tricks in one bundle which you can easily refer to whenever you want.

Honestly, I was hoping for more but definitely not bad for the price.

  • Tanvir Hossain

This is an awesome course. I am blown away by the tips and tricks shared by the mentor.

  • sal_vulcano .

  • lastay .

The course was eye opening and exciting. I wasn't the best storyteller but with this course I feel that I can become more confident and open to challenging myself.

  • Shah Fahad

Excellent course. Was extremely helpful.

  • nikavoice .

When I decided to purchase this course. I was hoping to learn fresh ideas; not the boring or stale fluff stuff. Oh, boy! I was in for a treat. Jon Youshaei presentation was fabulously engaging, funny and entertaining. Jon shared a wealth of information; that I cannot wait to add to my routine. This course has sparked my creativity in a way... That will make new content shine bright like a diamond. Do I endorse this course? Of course! I give it the Nika approval stamp. Cheers! =)

  • dwoehr .

Jon is an excellent presenter, and I learned quite a few new things that can help me write better articles, blog posts and maybe product descriptions. I look forward to implementing his techniques.

  • solutions_00 .

Great course.

  • bridget_writes .

I enjoyed the course. It's worth every penny!

  • virtulon .

  • Kimberly David

This course provides very practical tips about creating killer content through telling great stories. I've already put it in to practice and see engagement with my audience increasing. By just adding #ServiceStory to my daily routine, I am getting more results. Highly recommend!

  • a_marcov .

WOW. I feel like I would've spent years (and thousands of dollars!) to learn what I did in this course. Jon has a gift for teaching in a way that's insightful, concise and entertaining. A must-buy for any content creator.

  • orenba .

Great video - very clear and easy to understand.

Frequently Asked Questions

  • What is copywriting exactly?

    Copywriting is a form of writing that creates advertising, promotional, and marketing materials. Copywriters are responsible for writing the text that appears on brochures, billboards, websites, emails, blogs, press releases, product descriptions, and any other kind of “copy” that is read and reviewed before someone makes a purchase or investment. Unlike news writing, copywriting is geared towards promoting the reader to take action. Copywriting is the art of using words with purpose.

  • How to choose what to write about?

    First conduct research in the desired field you'd like to write about. Search the topic in Google and see what topics in your field are ranking first. This means they garner the most interest from your potential audience. Once you've done your research, create your own content that is unique, but still draws on the same top-performing keywords. This helps ensure your content will rank high on Google and get the attention it deserves.

  • Is copywriting in demand?

    Absolutely. Business and copywriting are siblings. Anyone who has a business or something to sell needs a talented Copywriter. You can't run any marketing campaign without engaging and persuasive copy. This is why copywriters are a key part of the digital marketing equation and the demand for copywriting will continue to grow. It's writing that drives results for your business. As long as there's a need to sell, there will be a need for copywriting.

  • How much should I charge for website copy?

    According to ClearVoice, most intermediate to advanced freelance writers charge between 10 cents to $1 per word, depending on the amount of work they will have to put into the project. You can raise your prices if you are providing SEO optimized content, which is content that includes top-performing keywords.

  • What skills does a copywriter need?

    Copywriters need to be adapt to writing and editing in English, researching sources, citing statistics from reputable platforms, and coming up with brand new ideas for entirely original articles and pieces over and over again. It’s definitely a refined art form that is innate for some people – you must love to read, write, and edit. Additionally, you have to be able to manage your time, since “writer’s block” is not an excuse with a paying client that is working on a timeline.

  • What's the best way to kick-start a freelance copywriting career?

    Take this copywriting course on Learn from Fiverr. It took Jon months of work to distill years of insights so you can digest it in minutes. So you can fast forward your career past the many mistakes other marketers make without realizing, once you complete the course, is a great way to start a copywriting career. Set your initial Gig price low as you really hone in on your craft and gain more experience.