Stories That Sell: 7 Secrets To Create Killer Content

  • 4.9

Stories That Sell: 7 Secrets To Create Killer Content

  • 4.9

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Course Syllabus

chapter 1


  • Introduction (2:08)
  • 1. Secret 1: Write Like A Seventh Grader (9:26) Free
  • Quiz - Secret 1: Write Like A Seventh Grader
  • 2. Secret 2: Perfect The Headline (8:14)
  • Quiz - Secret 2: Perfect The Headline
  • 3. Secret 3: Focus On The Apple, Not The Orchard (4:26)
  • Quiz - Secret 3: Focus On The Apple, Not The Orchard
  • 4. Secret 4: Imagine You're Sherlock Holmes (5:59)
  • Quiz - Secret 4: Imagine You're Sherlock Holmes
  • 5. Secret 5: Paint With Rare Metaphors (9:43)
  • Quiz - Secret 5: Paint With Rare Metaphors
  • 6. Secret 6: Use The "APSA" Outline (15:09)
  • Quiz - Secret 6: Use The "APSA" Outline
  • 7. Secret 7: Partner With Big Publications (10:51)
  • Quiz - Secret 7: Partner With Big Publications
  • 8. Bonus: Tips to Be A 5 Star Freelancer (16:05)
  • 9. Closing Thoughts (3:16)
chapter 2

Final Quiz

  • Final Quiz

Course Description

It’s rare to find writing that makes you nod your head, drop your jaw, and open your wallet. That's what this course is for. It's for anyone writing emails, articles, sales pages, social posts, and more. This course is perfect for anyone who wants to use writing to get better results. No fluff. No touchy-feely theories. Only proven tactics, tools, and templates to make you a killer content creator.

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232 Reviews

  • 4.9
  • scomri

  • sheikhstudios

Simply amazing, love you Joe!

  • sharkintank

To me, the lesson is like baking toast. I was hungry for any skill to make my breakfast, and A cook go by and drop a recipe, mumm, I am making my toast now.

  • ogunquit

This course was by far the most amazing course - This course helped me understand why some of my stories were well received, while others were just OK. Now I will re-write those stories to make each one of them significant apples in the orchard.

  • Thiago

Great information, Excellent course to start off.

  • Carolina

After a decade of being a professional writer I was feeling uninspired and stuck. I was hesitant about purchasing this course, but I'm glad I did. It offered new insights, provided valuable advice, and was realistic about the process. Thank you!

  • rj2015

Excellent Course. I have completed content after taken this course to market on amazon. Thanks for the missing links to helping me create my content!

  • lavinatl

  • megdmwick

Best investment I've made on a course. Completely changed my perspective on writing. As a storyboard creator and script writer for explainer videos, I've already started implementing frameworks that I learnt from this course.

  • videographicpro

This "killer" course does not disappoint. my only wish was that there was a pdf with cliff notes or something. over all I loved it and im looking forward to his next course

  • Eric

Excellent content from a proven pro.

  • seunog1

A well fleshed course & worth every dime.

  • Katie

Fantastic content that was delivered in an engaging manner

  • Frankie

  • laurenwhale

A great multimedia course covering a diverse range of subjects accessibly, led by an engaging, honest, and experienced tutor.

  • Neda

Excellent. No fluff. Useful tips. Great for business owners too , not just writers.

  • Iram

Great tips! I knew a few of them already, but the way he has described secrets to writing killer content is concise and worth. Great to get real-time results. Thank you!

  • Muhammad Arif

  • Richard

Awesome course and very easy to apply to any subject.

  • Jacob

Daunting to see the level of care and forethought that goes into providing exceptional service but this course is a perfect introduction to setting the benchmark. I'm excited to take the lessons I've learned here and begin experimenting with them in practice. Have definitely been guilty in the past of using fancy words to show intelligence when it's clear that simplicity is the key to creating engaging content.

  • venici2018

Loved It! Learned valuable skills for becoming a good copywritter!

  • excellent_tracy

The course is amazing. I must say that most of the lessons discussed are an eye-opener to me. And thanks for the bonus video directed towards freelance writers.

  • Kaeli

  • hkmhkmhkm

  • tatianasbooks

Killer content is what you'll get. I have so much to apply here. I'm glad I can go back and review what I've learned as I apply the steps.

  • ladybirdjackson

This is one of my favorite courses to date. I highly recommend this course for all writers.

  • alaincasseus

  • cleanercontent

I admit I made excuses for months on why I shouldn't take this course. I felt it was too expensive for how short the total class was. I told myself "I'm on Fiverr to make money not spend it". I'm not sure what made me finally cough over the $45, but I can tell you, in the 7 years I've been writing, I've never had someone magically help me understand the secret of writing killer content. If you don't take this course, that's okay. Because I did, and now I've updated all my Fiverr gigs to reflect what I learned, and I plan on selling more gigs than I ever have before. Thanks!

  • chiquitha

I love how informative it is!

  • mrfattemi


  • ancamustea

  • Graphter

So helpful!

  • Ann

Great info. I learned a lot.

  • chiefwriters

Great course! I recommend for all writers who want to take their writing skill to the next level.

  • kimmiemcgaw

Fantastic content. Entirely relevant and immediately applicable. Only suggestion is to do handouts or a slide with a summary of the learning points for each section. I had to stop and rewind multiple times as some of the points rolled into the next. Sample articles to review with your checklist would've been extremely helpful, too. Still, was a Very worthwhile course and a high value for the price.

  • Kevin

The course added value in streamlining the research and development process. It took efficient outlining techniques so you can think strategically even before putting pen to paper.

  • ritric

I liked it

  • George

Great course with actionable insights

  • albertjack1990

Great course from one of the best in marketing.

  • williamw1987

Best Instructor On Here! Great Course, Packed with Real Content!

  • pencilprincess7

There was a lot of great material and advice in this lesson. More suited to beginning writers, however.

  • nancybui

  • Christal

  • Michelle

Very helpful and memorable tips!

  • Sally

A really useful and motivating course!

  • Abida

  • Ionut George

Great content for both novices and professionals

  • Alexander

Better than any lesson I received in school!
This course has added much more to my writing ability. 5 stars.

  • jessmess14

Super useful for someone wanting to break into the freelance writing world! I needed more help with the copywriting aspects of writing and this course broke everything down into easy to learn, but powerful concepts.

  • loppygoof

Talk about no fluff! Every tip was gold. I CAN now make killer content.

  • Hunter

  • coachgambit

Loved it. Couldn’t get enough of it.

I’m so inspired to write and get my content out there.

I have a framework and learned plenty new skills to make my writing pop. I even learned how to pitch major publications

  • ctgirl

Really impressed with this guy. Great course. Thank you.

  • whitebrdanimatr

This course is excellent for someone who’s totally newbie in writing like me. I was able to get key lessons and I feel confident enough to use these tips in my own work.
I would recommend it to anyone who is trying to write better to perform better!
Thank you !

  • ng_1stin

The bonus tips on freelancing alone are worth the price of this course. Tons of actionable tips and strategies that can be applied across multiple industries.

  • Faraz

Take this and his other course over a weekend. Jon's videos are simple yet entertaining and educational.

  • Kurt

This guy is a master! You will thank yourself for buying this course and then thank him for teaching you the many hacks to create killer content. Thanks Jon!

  • Tricia Renee

  • Josipher

I had to pause a lot of time to take notes etc....This consumes a lot of time.
It is great to have downloadable notes attached to the videos.

  • andrewvittoria

  • Dawn

  • Ciubotariu

  • Lisa

Very good information. Parts were a bit long.

  • lrfernandez

One word: essential.

  • likeslikes

I wish there were downloadable materials. I ended up pausing and taking screenshots of various images along the way. Downloadable materials would have been very nice. In fact, many $10.99 udemy courses include them, and I was surprised this one didn't.

This is a good course, and if half stars were allowed I'd give it a 4.5 overall.


As a copywriter, I knew and had implemented many of the concepts shared. Nevertheless, this course was concise and packaged knowledge learned from dozens of books in just 7 lessons. I do recommend it for both amateur and experienced writers!

  • Udim

Great course. We need a transcript.

  • socialified

Really great course, simple and precise information, also the guy teaching was really comfortable to listen to and a great story teller. (can't remember his name)

  • Adelyn

A course that turns whimpering into “Wow!!”ing.
If you want to kickstart your writing gig, polish your writing skills, or understand why you wiki-walk(ish), this is the place to start.

  • tariqziyad

I loved the candid, honest and actionable advice in this course. Any serious content writer owes it to themselves to take the course

  • Kinley

  • jaqurosemarie

Absolutely Awesome Content!!!! Thank You!

  • Mollie

Good course with very helpful information about writing to grab a reader's attention and drive them to take action.

  • Joanna

3 C´s :)

  • rajkal

Great experience!

  • studioave

"Stories That Sell: 7 Secrets To Create Killer Content" blew me away. The secrets included in this course were really detailed, and provided great insight. I really appreciate how Jon paints vivid pictures for us with his own writing and shares examples of how each secret can be translated into killer content. Would definitely recommend for anyone looking to elevate their content.

  • jamielafonta971

Amazing experience I was hooked and completed in one sitting!

  • shandeenis

A great fluff-free course. By the time I finished the second course, I felt confident that I made a great investment. I saw some flaws in my current strategies and immediately knew how to fix them.

  • hafizfaizan

It's an excellent course. I have learned incredible and practical tips that will help me improve my writing process.

  • Miguel

Great course, for me being a new in the game of content creation and story telling I got a great deal

  • mariam_17

  • cylita08

I liked the entire course, wish there were more examples and illustrations.

  • Gabriela

Great content ! Full of information with short videos but straight to the point!
Highly recommended!

  • tzina88

  • sekaid2019


  • jerrycaldwell

  • cnappleton

Very good course, one that can be used as a tool. You can always go back for pointers! A couple of handouts would have been nice; I found myself taking a lot of screenshots so that I would have to keep going back to the tape.

Good Course, great tips!

  • Glen

Excellent course

  • tgfshare


  • Jodi

Great tips and advice to becoming a successful content writer and marketer - amazing value for money and a worthy investment.

  • jennfisher

Amazing! The content was made into a bunch of tiny bite-sized pieces so I could do one quiz a day.

He was easy to understand and I am very excited to practice his advice in my blogs.

  • boomlandjenkins

  • wandagarner155

Loved the brief clips packed with tools and examples. Loved John's energy and enthusiasm.

  • tamaralatrese

Great course filled with useful tips. While taking the course, I made updates to website copy using the Hemingway app. I also created a few blog titles and headlines with the help of the headline tool. I look forward to applying more of these tips to my writing.

  • alexandracam163

There were some pieces of advice that didn't apply to the type of content I write. For instance, if we're not writing about a "product" per se. Otherwise, it was immensely helpful.

The biggest issue is not having the ability to refer back to the content in any way other than watching the videos. it would be nice to have summaries

  • Gilat

  • lesleywrites

The course is short, but memorable. I look forward to trying out every tip. I'm pretty sure the advice is excellent.

  • Anneliese

Jon laid out a path of clear, actionable steps to follow that I have not seen anywhere else... This course is a game changer. Thank you to Fivver and Jon!

  • alysonwriter

Bright and wonderful ideas, just like a box of hidden treasures waiting to be discovered... smiles!

  • worddesignpro

Jon did an excellent job. This course is full of surprises for those who really want to excel in content writing or marketing.

Frequently Asked Questions

  • What is copywriting exactly?

    Copywriting is a form of writing that creates advertising, promotional, and marketing materials. Copywriters are responsible for writing the text that appears on brochures, billboards, websites, emails, blogs, press releases, product descriptions, and any other kind of “copy” that is read and reviewed before someone makes a purchase or investment. Unlike news writing, copywriting is geared towards promoting the reader to take action. Copywriting is the art of using words with purpose.

  • How to choose what to write about?

    First conduct research in the desired field you'd like to write about. Search the topic in Google and see what topics in your field are ranking first. This means they garner the most interest from your potential audience. Once you've done your research, create your own content that is unique, but still draws on the same top-performing keywords. This helps ensure your content will rank high on Google and get the attention it deserves.

  • Is copywriting in demand?

    Absolutely. Business and copywriting are siblings. Anyone who has a business or something to sell needs a talented Copywriter. You can't run any marketing campaign without engaging and persuasive copy. This is why copywriters are a key part of the digital marketing equation and the demand for copywriting will continue to grow. It's writing that drives results for your business. As long as there's a need to sell, there will be a need for copywriting.

  • How much should I charge for website copy?

    According to ClearVoice, most intermediate to advanced freelance writers charge between 10 cents to $1 per word, depending on the amount of work they will have to put into the project. You can raise your prices if you are providing SEO optimized content, which is content that includes top-performing keywords.

  • What skills does a copywriter need?

    Copywriters need to be adapt to writing and editing in English, researching sources, citing statistics from reputable platforms, and coming up with brand new ideas for entirely original articles and pieces over and over again. It’s definitely a refined art form that is innate for some people – you must love to read, write, and edit. Additionally, you have to be able to manage your time, since “writer’s block” is not an excuse with a paying client that is working on a timeline.

  • What's the best way to kick-start a freelance copywriting career?

    Take this copywriting course on Learn from Fiverr. It took Jon months of work to distill years of insights so you can digest it in minutes. So you can fast forward your career past the many mistakes other marketers make without realizing, once you complete the course, is a great way to start a copywriting career. Set your initial Gig price low as you really hone in on your craft and gain more experience.