Stories That Sell: 7 Secrets To Create Killer Content

  • 4.9 (295 Reviews)
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  • 30-day money-back guarantee

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  • Learn from hand-vetted instructors, experts in their field

Stories That Sell: 7 Secrets To Create Killer Content

  • 4.9 (295 Reviews)
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will showcase your new expertise on your profile page after completing the course. Cool, right?.

Course Syllabus

Chapter 1


  • Introduction (2:08)
  • 1. Secret 1: Write Like A Seventh Grader (9:26) Free
  • Quiz - Secret 1: Write Like A Seventh Grader
  • 2. Secret 2: Perfect The Headline (8:14)
  • Quiz - Secret 2: Perfect The Headline
  • 3. Secret 3: Focus On The Apple, Not The Orchard (4:26)
  • Quiz - Secret 3: Focus On The Apple, Not The Orchard
  • 4. Secret 4: Imagine You're Sherlock Holmes (5:59)
  • Quiz - Secret 4: Imagine You're Sherlock Holmes
  • 5. Secret 5: Paint With Rare Metaphors (9:43)
  • Quiz - Secret 5: Paint With Rare Metaphors
  • 6. Secret 6: Use The "APSA" Outline (15:09)
  • Quiz - Secret 6: Use The "APSA" Outline
  • 7. Secret 7: Partner With Big Publications (10:51)
  • Quiz - Secret 7: Partner With Big Publications
  • 8. Bonus: Tips to Be A 5 Star Freelancer (16:05)
  • 9. Closing Thoughts (3:16)
Chapter 2

Final Quiz

  • Final Quiz

Course Description

  • play 10 Videos
  • time 1.4 Hours

It’s rare to find writing that makes you nod your head, drop your jaw, and open your wallet. That's what this course is for. It's for anyone writing emails, articles, sales pages, social posts, and more. This course is perfect for anyone who wants to use writing to get better results. No fluff. No touchy-feely theories. Only proven tactics, tools, and templates to make you a killer content creator.

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295 Reviews

  • 4.9
  • a_marcov

WOW. I feel like I would've spent years (and thousands of dollars!) to learn what I did in this course. Jon has a gift for teaching in a way that's insightful, concise and entertaining. A must-buy for any content creator.

  • Paul Stephen

Wow! I thought I knew how to write stories. I didn't. Jon shared a real way to create the story. Loved the examples. Thanks Jon. Also thanks for the warnings. Very much appreciated.

  • humza_khalid_hk

it was awesome! really learned a lot and would definitely use the tips and techniques in my work!

  • Arrigo

The best lesson was the 7th one, where he talked about how to get published on bigger publications. Although the rest of the advice was really helpful, the simple way in which he made me realise that I could start interacting with contributors around the world by looking their email up on websites is why I love these courses. It mights seem like nothing, but you need to realise before anyone else if you want to stay ahead of your competition and that's what this course gave me. Awesome, will come back for more.

  • whitebrdanimatr

This course is excellent for someone who’s totally newbie in writing like me. I was able to get key lessons and I feel confident enough to use these tips in my own work.
I would recommend it to anyone who is trying to write better to perform better!
Thank you !

  • franklin

Taking this course felt like getting a hug from my girlfriend after a really stressful day. it was simple and straightforward, made me feel like I could really get good at this and make money along the way. I can't wait to see how good I get at creating copy that sells.

  • Katie

Fantastic content that was delivered in an engaging manner

  • jandrewnelson

Excellent course. One of the best I've taken in my 62-years!

  • Giorgi

Great course with actionable insights

  • bridget_writes

I enjoyed the course. It's worth every penny!

  • Iram

Great tips! I knew a few of them already, but the way he has described secrets to writing killer content is concise and worth. Great to get real-time results. Thank you!

  • Lorraine

Very interesting tips and takeaways.

  • stanleyf

  • maddieco

Very informative!

  • thexxjudge

Great Course! Thanks a lot

  • Donna Evelyn

Simply fabulous! Very practical, realistic, and useful information. Great "insider tips". Worth the price of the course!

  • peakwriter20

The lectures were quite educative and instructive. I would rate it 5 stars.

  • sanda5

I had been a creative writer to local newspapers+ a poetry book and lost my inspiration with my father's death 10 years ago...

Have been wanting to start again.... This really Inspired me and showed me how to start again... something I loved doing apart from graphics....

Loved the course & Thank you so much....

  • lisaboyer

Amazing. Jon delivered the lessons as though he's right here with me.

  • Markus

A gem of a course that helps honing that inner gem in you to be a more successful writer.

  • Kevin

The course added value in streamlining the research and development process. It took efficient outlining techniques so you can think strategically even before putting pen to paper.

  • lastay

The course was eye opening and exciting. I wasn't the best storyteller but with this course I feel that I can become more confident and open to challenging myself.

  • friendly_editor

This course was practical, engaging, and completely worth my time. Thanks for helping me brush up on important writing skills.

  • kimmiemcgaw

Fantastic content. Entirely relevant and immediately applicable. Only suggestion is to do handouts or a slide with a summary of the learning points for each section. I had to stop and rewind multiple times as some of the points rolled into the next. Sample articles to review with your checklist would've been extremely helpful, too. Still, was a Very worthwhile course and a high value for the price.

  • nimblewords

Very well put together. This course is a gold mine for beginners and a great add-on for more experienced writers.

  • watnyabellard

jon youshaei does a great job teaching that it's so easy to understand and learn plus you get more then you pay for.

  • tamaralatrese

Great course filled with useful tips. While taking the course, I made updates to website copy using the Hemingway app. I also created a few blog titles and headlines with the help of the headline tool. I look forward to applying more of these tips to my writing.

  • Chris

Changed my entire mindset on writing.

Not only did it inspire me to set higher goals for myself, but it also helped me get past some of the limiting beliefs and obstacles that were holding me back.

I can't wait to put these principles to work.

Thanks for your time creating this and sharing all of this valuable information!

  • ajccarreon

“There are so many stories in the world just waiting to be told.” This course empowers you to tell any story and actually make people listen. Kudos to Jon Youshaei and his storytelling wisdom. Thank you for creating this course.

  • explainervids4u

An insightful and flowing course that has certainly opened my eyes. I recommend this course to anyone who writes content. The carefully structured approach detailed in the course is exactly what I needed to refocus my personal writing plan. The truth is, I didn't have much of a plan. Now I do. If you take this course, I am sure you will have too. A great investment, one I am glad I made.

  • sharkintank

To me, the lesson is like baking toast. I was hungry for any skill to make my breakfast, and A cook go by and drop a recipe, mumm, I am making my toast now.

  • ogunquit

This course was by far the most amazing course - This course helped me understand why some of my stories were well received, while others were just OK. Now I will re-write those stories to make each one of them significant apples in the orchard.

  • Kimberly

This course provides very practical tips about creating killer content through telling great stories. I've already put it in to practice and see engagement with my audience increasing. By just adding #ServiceStory to my daily routine, I am getting more results. Highly recommend!

  • juliuscato

Great source of information, inspiration and strategy relating to using modern methods of sharing ideas via the internet. Great Job Jon look forward to doing more work with you in the near future.

  • Trixy

Great Content, Great Course, Great Delivery, Thanks for the tips, apps and the lesson. I rated 4 stars instead of 5 just because, I'm a beginner in content marketing, I expected to see a guideline to follow when writing on a topic especially topics you know nothing about; the research process, mapping out your outlines etc. Overall great course.

  • Cassie

This course is easily worth the money and the time spent to watch it! It wastes no time in getting to the point and teaches the concepts clearly, concisely, and with relevant examples. I was skeptical about buying this because there's so many (more expensive) content writing courses out there (not on Fiverr), but this one is definitely worth the reasonable price point.

  • alexvlaston

Useful information that will surely improve my customers results!

  • Julian

Superb. Jon is a great presenter and the learning material is well-conceived and delivered. This is my favourite Fiverr Learn course so far!
- Jules (Eleven Ears)

  • cnappleton

Very good course, one that can be used as a tool. You can always go back for pointers! A couple of handouts would have been nice; I found myself taking a lot of screenshots so that I would have to keep going back to the tape.

Good Course, great tips!

  • shirleymagic

I loved it so much. The content is smart, sexy, funny and super informative. The pace is great. I learned a great deal. The tips got me so excited that I began implementing some right away. Thank you so much!

  • ng_1stin

The bonus tips on freelancing alone are worth the price of this course. Tons of actionable tips and strategies that can be applied across multiple industries.

  • cleanercontent

I admit I made excuses for months on why I shouldn't take this course. I felt it was too expensive for how short the total class was. I told myself "I'm on Fiverr to make money not spend it". I'm not sure what made me finally cough over the $45, but I can tell you, in the 7 years I've been writing, I've never had someone magically help me understand the secret of writing killer content. If you don't take this course, that's okay. Because I did, and now I've updated all my Fiverr gigs to reflect what I learned, and I plan on selling more gigs than I ever have before. Thanks!

  • stjenkins

Jon presents familiar ideas in a pithy, entertaining and progressive way. I can now better organize and structure my ideas and inspiration so that I work with more clarity and waste less time. The content of the course was rich but not excessive, and well-organized so it was easy to focus on what was key for me at this stage in my writing career.

  • Graphter

So helpful!

  • Neda

Excellent. No fluff. Useful tips. Great for business owners too , not just writers.

  • Brandon

Great Course!

  • Christian John

Wow! I was really impressed by Youshaei's course! He explained effective writing processes in a very simple and entertaining way! I highly recommend this course!

  • Carolina

After a decade of being a professional writer I was feeling uninspired and stuck. I was hesitant about purchasing this course, but I'm glad I did. It offered new insights, provided valuable advice, and was realistic about the process. Thank you!

  • montanaruark

Great course. Thanks for the help.

  • Josipher

I had to pause a lot of time to take notes etc....This consumes a lot of time.
It is great to have downloadable notes attached to the videos.

  • Francesca

GREAT course. Excellent strategies. Couple of thoughts:
1. Strategy #7 is a little weak. The advice is great, but it lacks depth about how the system of contributing ideas actually works. Give more mechanics. And how does that really translate to writing for publications directly? Right now, it doesn't feel like it belongs in this course without that granularity.
2. Of the two examples provided on how to write a compelling story, one is a video and this is a course on writing. While I understand that videos require writers, my guess is most people taking this course are like me and are not ready or connected enough to write scripts for videos. A better and more germane example would have been to write about a lead generation email for a client and aligned landing page, or a blog post, or web copy of some sort.

Just my two cents. Otherwise a great course and I did learn quite a bit. Thank you.

  • nikavoice

When I decided to purchase this course. I was hoping to learn fresh ideas; not the boring or stale fluff stuff. Oh, boy! I was in for a treat. Jon Youshaei presentation was fabulously engaging, funny and entertaining. Jon shared a wealth of information; that I cannot wait to add to my routine. This course has sparked my creativity in a way... That will make new content shine bright like a diamond. Do I endorse this course? Of course! I give it the Nika approval stamp. Cheers! =)

  • Zameen

Great content, great delivery and absolutely engaging.

  • dclover1

I really enjoyed this course. Definitely gave me some inspirational thoughts to use towards my business.

  • Michael

Brilliant course and was well presented! Thank you very much.

  • Alfredo

Great content, so much value, thank you so much for the valuable lessons :)

  • Sean

This court was an eye-opening experience on how to create a great story. No matter what field you are in the ability to tell a great story is so relevant, and you can't leave this course and not become a better storyteller.

  • jameskuhn

Interesting, helpful and a bunch of great tips. The only thing I would have liked is a PDF with all the main tips from each lesson.

  • melissahoff

You won't find more actionable information in one place on this subject than you can find here. I already knew some of the concepts but sometimes it helps to have someone tell you how to skip to the front of the line... especially someone who's proven that it works. Jon delivers.

  • likeslikes

I wish there were downloadable materials. I ended up pausing and taking screenshots of various images along the way. Downloadable materials would have been very nice. In fact, many $10.99 udemy courses include them, and I was surprised this one didn't.

This is a good course, and if half stars were allowed I'd give it a 4.5 overall.

  • arthurpoland

You can go from beginner to PRO in the writing world in under a day!

  • andreafeatherst

Some of the material I already knew. It was a great refresher and the bonus was useful. Worth it.

  • dwoehr

Jon is an excellent presenter, and I learned quite a few new things that can help me write better articles, blog posts and maybe product descriptions. I look forward to implementing his techniques.

  • micheledesmet

Great content. Can't wait to apply these tips to build our business!

  • Kurt

This guy is a master! You will thank yourself for buying this course and then thank him for teaching you the many hacks to create killer content. Thanks Jon!

  • Andy

Jon was a great presenter. His course was well-structured and planned out--just like he teaches. Most people would think that this course is all wrong for me as a voice-over artist, but the truth is, I see myself as a storyteller, even if it's with someone else's words. If I can interact with my buyers as Jon taught, I can tell their story better, and we all grow together.

  • twocatsstanding

Loved it - great presentation with engaging content and well paced chapters. Most important of all? I've put the advice into practice straight away.

  • shandeenis

A great fluff-free course. By the time I finished the second course, I felt confident that I made a great investment. I saw some flaws in my current strategies and immediately knew how to fix them.

  • lorihil007

So many great takeaways with this course. I have written for Forbes and other online publications and have been freelancing online for quite a while and learned so much. Taught in a straightforward and simple way. Great stuff

  • Magenta

Jon did an amazing job of delivering exactly what he promised in clear, valuable, and memorable ways. I was able to take notes, and think of practical applications for what I learned, as I enjoyed his presentation. I recommend this course without hesitation; great value for the price!

  • williamw1987

Best Instructor On Here! Great Course, Packed with Real Content!

  • Jesse

Great info and simple told. Easy to understand.

  • coachgambit

Loved it. Couldn’t get enough of it.

I’m so inspired to write and get my content out there.

I have a framework and learned plenty new skills to make my writing pop. I even learned how to pitch major publications

  • tom_ortmann

Very good Addition to the Viral Marketing Course!

  • clivecastle

Loved it. I actually learned some valuable tips which I will be able to apply immediately. Great conversational teaching style, and very accessible throughout.

  • Frankie

  • ladybirdjackson

This is one of my favorite courses to date. I highly recommend this course for all writers.

  • Kaleb

Great advice from a successful writer.

  • Tanvir

This is an awesome course. I am blown away by the tips and tricks shared by the mentor.

  • Will

The tips were not really anything that a writer doesn't already know. However, it was a good refresher and the instructor had fun, easy ways of getting his points across.

  • Vineet

Becoming a 7th grader again!
I like the course, came to know about it after connecting with Jon on LinkedIn

The concept is clear! , the easiest way to state is " the more educated you are, the more we complicate Simple Stuff"

Just writing the stories which connect, which takes us on a visual journey & which we are familiar with is the key in writing!
I am glad we got connected & I went for my first course on fiverr with yours

  • mitchemm

Lots of great information

  • Muhammad Arif

  • nell888

  • vivekiyyani

  • alaincasseus

  • Md Ahad

Great content, simple indeed.

  • Sally

A really useful and motivating course!

  • Zaterica

Very valuable content!


As a copywriter, I knew and had implemented many of the concepts shared. Nevertheless, this course was concise and packaged knowledge learned from dozens of books in just 7 lessons. I do recommend it for both amateur and experienced writers!

  • Jacob

A lot of really good starter material. There a few hiccups in spelling and pronunciation, but the presenter quite obviously knows what he's talking about and acts as an excellent teacher. You can't get caught up in the little details, just open yourself up and learn from a master.

  • jamielafonta971

Amazing experience I was hooked and completed in one sitting!

  • topairgun

  • hchogan

Great, practical insights and advice. Highly recommend.

  • videographicpro

This "killer" course does not disappoint. my only wish was that there was a pdf with cliff notes or something. over all I loved it and im looking forward to his next course

  • yudasinal

Amazing and invaluable content and tips! Jon does a great job engaging you throughout each and every lesson and his tips are extremely actionable! I'm excited to make use of them and become a better storyteller! Thank you, Jon!

  • chiefwriters

Great course! I recommend for all writers who want to take their writing skill to the next level.

  • pagegenius

I was skeptical at first because I thought this may be just a blog article laid out as a course for $30 but it was one of the best courses I've attended so far and I've attended many. Definitely worth the money.

  • lavinatl

  • Ionut George

Great content for both novices and professionals

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Stories That Sell: 7 Secrets To Create Killer Content

4.9 (295)

Frequently Asked Questions

  • What is copywriting exactly?

    Copywriting is a form of writing that creates advertising, promotional, and marketing materials. Copywriters are responsible for writing the text that appears on brochures, billboards, websites, emails, blogs, press releases, product descriptions, and any other kind of “copy” that is read and reviewed before someone makes a purchase or investment. Unlike news writing, copywriting is geared towards promoting the reader to take action. Copywriting is the art of using words with purpose.

  • How to choose what to write about?

    First conduct research in the desired field you'd like to write about. Search the topic in Google and see what topics in your field are ranking first. This means they garner the most interest from your potential audience. Once you've done your research, create your own content that is unique, but still draws on the same top-performing keywords. This helps ensure your content will rank high on Google and get the attention it deserves.

  • Is copywriting in demand?

    Absolutely. Business and copywriting are siblings. Anyone who has a business or something to sell needs a talented Copywriter. You can't run any marketing campaign without engaging and persuasive copy. This is why copywriters are a key part of the digital marketing equation and the demand for copywriting will continue to grow. It's writing that drives results for your business. As long as there's a need to sell, there will be a need for copywriting.

  • How much should I charge for website copy?

    According to ClearVoice, most intermediate to advanced freelance writers charge between 10 cents to $1 per word, depending on the amount of work they will have to put into the project. You can raise your prices if you are providing SEO optimized content, which is content that includes top-performing keywords.

  • What skills does a copywriter need?

    Copywriters need to be adapt to writing and editing in English, researching sources, citing statistics from reputable platforms, and coming up with brand new ideas for entirely original articles and pieces over and over again. It’s definitely a refined art form that is innate for some people – you must love to read, write, and edit. Additionally, you have to be able to manage your time, since “writer’s block” is not an excuse with a paying client that is working on a timeline.

  • What's the best way to kick-start a freelance copywriting career?

    Take this copywriting course on Learn from Fiverr. It took Jon months of work to distill years of insights so you can digest it in minutes. So you can fast forward your career past the many mistakes other marketers make without realizing, once you complete the course, is a great way to start a copywriting career. Set your initial Gig price low as you really hone in on your craft and gain more experience.