Instagram Ads Fundamentals
  • 4.6 (155 Reviews)
 

Instagram Ads Fundamentals

Master Instagram Ads Fundamentals from promoting a post and creative best practices to using Ad Manager, Facebook Pixel and Google Analytics to ensure your campaign is a success.

  • 4.6 (155)

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Instagram Ads Fundamentals

Master Instagram Ads Fundamentals from promoting a post and creative best practices to using Ad Manager, Facebook Pixel and Google Analytics to ensure your campaign is a success.

  • 4.6 (155 Reviews)

 
  • 30-day money-back guarantee

    Not satisfied?

    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1

Instagram Marketing

Chapter 2

Instagram Promoted Post

  • 4. Introduction (0:51)
  • 5. Promoting a Post (2:20)
  • 6. Choose an Objective (1:09)
  • 7. Budget (1:11)
  • 8. Insights (1:42)
  • 9. In-App Campaigns Summary (1:16)
  • Quiz - Instagram Promoted Post
Chapter 3

Instagram Campaigns in Ad Manager

  • 10. Ad Manager Introduction (0:24)
  • 11. Ad Manager (1:19)
  • 12. Selecting and Objective (5:08)
  • 13. Creating a Target Audience (0:51)
  • 14. Placement on Instagram Only. (1:24)
  • 15. Budget & Schedule (2:33)
  • 16. Create an Ad (3:27)
  • Quiz - Instagram Campaigns in Ad Manager
Chapter 4

Targeting and the Facebook Pixel

  • 17. Introduction (0:46)
  • 18. Facebook Pixel & Targeting (6:37)
  • 19. Targeting and Audience Insights (13:35)
  • 20. Custom Audience (7:55)
  • 21. Lookalike Audience (2:22)
  • 22. Retargeting (3:22)
  • 23. Targeting & Pixel Summary (0:18)
  • Quiz - Targeting and the Facebook Pixel
Chapter 5

Creative Best Practices

  • 24. Intro to Creative (0:47)
  • 25. Research & Insight (2:13)
  • 26. Creative Best Practices (2:53)
  • 27. Instagram Hall of Fame (2:10)
  • 28. Creative Summary (0:39)
  • Quiz - Creative Best Practices
Chapter 6

Measurement, Reporting and Optimization

  • 29. Introduction (1:57)
  • 30. A-B Testing (7:35)
  • 31. Reporting in Ads Manager (7:12)
  • 32. Measuring Impact in Google Analytics (1:05)
  • 33. Campaign Tagging (5:08)
  • 34. Summary (0:31)
  • Quiz - Measurement, Reporting and Optimization
Chapter 7

Congratulations

  • 35. Congratulations (0:53)
Chapter 8

Final Quiz

  • Final Quiz

After Completing This Course You Will Be Able To

  • Create high-converting instagram campaigns from scratch
  • Recognize the different types of content on Instagram and know how to use each
  • Successfully leverage best practices from large corporate brands
  • Set up and Use Facebook Pixel to tag and track campaigns
  • Define the best custom and look-alike target audiences for your brand
  • Tell a brand’s story in an authentically appealing way
  • Use Instagram Ads to generate conversions on your website

About This Course

With a billion users every month, Instagram is one of the fastest growing social networking platforms in the world. Over 200 million users visit business profiles every day so it’s essential to know how to seize the opportunity and stand out from the crowd.

In this course, you’ll learn everything you need to know to create your own professional ad campaign with measurable objectives and a set budget. By the end of this course you will have mastered Instagram’s diverse range of marketing tools and learned how to define target audiences, create inspiring ad content and comply with best practices on reporting and optimization. Join now to start creating high-converting Instagram Ads today.

About This Course

With a billion users every month, Instagram is one of the fastest growing social networking platforms in the world. Over 200 million users visit business profiles every day so it’s essential to know how to seize the opportunity and stand out from the crowd.

In this course, you’ll learn everything you need to know to create your own professional ad campaign with measurable objectives and a set budget. By the end of this course you will have mastered Instagram’s diverse range of marketing tools and learned how to define target audiences, create inspiring ad content and comply with best practices on reporting and optimization. Join now to start creating high-converting Instagram Ads today.

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What You Will Learn

  • How to promote an Instagram post with a defined budget and objectives
  • How to use Ad Manager to create your audience and schedule your ad
  • How to use Google Analytics basics to measure and optimize your content
  • How and at what stage Instagram Ads fits in to the marketing funnel
  • How to use Instagram Ads to generate website revenue
  • How to re-target using Instagram Ads to upsell or solidify your offer

Why learn with Sharon Lee Thony?

With an MBA and 15+ years of experience building global brands and creating award-winning marketing campaigns for top-tier clients, Sharon Lee Thony is an expert digital marketer in every sense of the word. She has worked with top brands such as Saatchi & Saatchi, P&G, Johnson & Johnson, Axe and Dove.

Who Is This Course For?

  • Anyone who wants to enhance their knowledge of Instagram’s marketing tools
  • Digital marketers who want to expand their skill set
  • Businesses with visually-driven content
  • Anyone wanting to start a career in social media ads
  • SEO specialists wanting to diversify their skillset
  • Web programmers, designers, front end and full stack developers
  • Digital nomads looking for work that they can do from anywhere in the world
  • Marketing managers and reps looking to elevate their existing skills
  • Content Marketers
  • All levels of experience

Requirements

  • Access to Internet
  • Computer / Laptop / Mobile Device

What Is Included?

  • Immediate unlimited access to course materials
  • 30-day money-back guarantee
  • Exercises and quizzes to help you put theory into practice
  • English Closed Captions
  • Suitable for mobile or desktop
  • A badge to showcase your expertise on your profile page upon completion

155 Reviews

  • 4.6
  • Va

This course is amazing. It gives you a step by step visual of how to set up your client ad campaign using sources for tracking content on apps visits, behavior, and more. You don’t want to rush through this course. Each video gives you insights, Pro tips to get your ad up and running. I am excited and will eventually become my first client to test this out. I now have the tools needed to plan for a successful ad campaign.

  • João

Loved it! Over-delivered on expectations!

  • Traffic

so helpful for instagram promotion

  • Drashti
  • SHEIK

great course with detailed explanation

  • ahtshamrana1

Best Course Ever!

  • zerosixart

Great Knowledge acquired! Highly recommended for other freelancers out there!

  • huureendesigner

Nice and informative. really helpful to run your ads on Instagram or Facebook. Would love to do a part 2 as well!

  • Md Aminul Hoque

She only shares something basic information which i already know, I did not find something valuable here.

  • iamsachmusic

It's a good course for the person who has just started Instagram marketing. I can say that It's basic information for me. It can be better, but it's okay to start from here.

  • da23nunes

Good i did enjoy as well as I improved my skills an knowledge. I learned how do use more facebook manger that will provide more aspects how to run a good and skilful campaigns and make sure my client got the results they looking for and if something doesn't go well i have tools to find out and amend it. The one aspect i need to refer to get same level you are I need more practices and i don't know how i'm going to get them if same thing you can help me i will appreciate that.

  • leejohnsonvideo

I learned a lot about Instagram Ads. Especially Facebook Ads Manager. The course really gave me a first look good tutorial on Ads Manager.

  • morganfreedude

Really hands-on, specific and easy to understand. I've been doing Instagram ads before but this will take me to that next level and help me organize my work.

  • Astha

The course had both few pros and cons. It was a well designed course by Sharon. However, to me it sounded too bookish with less practical knowledge and more like reading a book. It may be because it seems Sharon is just reading her written content instead of explaining things. The explanations of Ads Manager and Google Analytics becomes confusing in between when she jumps the examples of hair salon and fitbit. Also, at a lot of places, her voice over doesn't match with the visuals specially in Google analytics section. I would have preferred if she took some real life examples of small businesses to explain the whole campaign designing thing in a better way instead of just citing examples of big retail giants. Reason - I know I will have to start with much smaller companies who might not even have so many features in place. In all, the course is not as realistic as it could be instead just explains what I found on other free Youtube videos which are available free of cost.

  • frank_d

Very generic stuff, like walking you through the interface, or explaining technical terms. Based on the instructor's bio I was expecting more insights, case studies with big clients, a proven workflow, common pitfalls, or actionable "Pro" tips. It's like having someone read you IG's help section out loud, only in a very boring, almost sleep-inducing tone of voice.

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1

Instagram Marketing

Chapter 2

Instagram Promoted Post

  • 4. Introduction (0:51)
  • 5. Promoting a Post (2:20)
  • 6. Choose an Objective (1:09)
  • 7. Budget (1:11)
  • 8. Insights (1:42)
  • 9. In-App Campaigns Summary (1:16)
  • Quiz - Instagram Promoted Post
Chapter 3

Instagram Campaigns in Ad Manager

  • 10. Ad Manager Introduction (0:24)
  • 11. Ad Manager (1:19)
  • 12. Selecting and Objective (5:08)
  • 13. Creating a Target Audience (0:51)
  • 14. Placement on Instagram Only. (1:24)
  • 15. Budget & Schedule (2:33)
  • 16. Create an Ad (3:27)
  • Quiz - Instagram Campaigns in Ad Manager
Chapter 4

Targeting and the Facebook Pixel

  • 17. Introduction (0:46)
  • 18. Facebook Pixel & Targeting (6:37)
  • 19. Targeting and Audience Insights (13:35)
  • 20. Custom Audience (7:55)
  • 21. Lookalike Audience (2:22)
  • 22. Retargeting (3:22)
  • 23. Targeting & Pixel Summary (0:18)
  • Quiz - Targeting and the Facebook Pixel
Chapter 5

Creative Best Practices

  • 24. Intro to Creative (0:47)
  • 25. Research & Insight (2:13)
  • 26. Creative Best Practices (2:53)
  • 27. Instagram Hall of Fame (2:10)
  • 28. Creative Summary (0:39)
  • Quiz - Creative Best Practices
Chapter 6

Measurement, Reporting and Optimization

  • 29. Introduction (1:57)
  • 30. A-B Testing (7:35)
  • 31. Reporting in Ads Manager (7:12)
  • 32. Measuring Impact in Google Analytics (1:05)
  • 33. Campaign Tagging (5:08)
  • 34. Summary (0:31)
  • Quiz - Measurement, Reporting and Optimization
Chapter 7

Congratulations

  • 35. Congratulations (0:53)
Chapter 8

Final Quiz

  • Final Quiz

You're one step away

Instagram Ads Fundamentals

4.6 (155)

Sample lesson

2. Why Instagram (2:53)

This lesson can help you know the course from the inside.

 

Frequently Asked Questions

  • What is Instagram marketing?

    Instagram marketing is all about building connections with new audiences and attracting more customers via Instagram. Businesses often employ social media managers to create engaging images and videos and post these to their Instagram accounts. It’s also possible to run paid ad campaigns or promote (sponsor) posts to achieve the widest exposure. Instagram marketing is used for more than just selling products or services; some of the most effective campaigns focus on building brand awareness and expressing the culture of a business.

  • Why would a business want to use Instagram?

    Today’s consumers expect to find their favorite brands on social media platforms like Instagram. Instagram only started life in 2010, but it’s the fastest-growing social media platform, with over 1-billion users right around the world. Instagram offers businesses a great way to reach out to specific age groups – like millennials and teens. Users can quickly build up a dedicated base of followers and deliver targeted, on-trend content. The platform is free to join and free posts often attract just as much attention as promoted posts.

  • How can businesses measure their success on Instagram?

    It’s easy to see the number of Instagram followers you have, as well as the number of likes and comments your posts get. There are also more advanced analytics tools available for businesses and social media pros. Facebook pixel makes it possible to track visitors that arrive on a website after clicking an Instagram ad. You can even measure conversions by checking what percentage of those visitors make a purchase. Techniques like A/B testing make it easy to measure which Instagram ads deliver the highest ROI.

  • What’s the future of Instagram marketing?

    Social media marketing is a big growth area. Businesses are diverting money away from TV ads and print media to focus on alternatives like Instagram. The platform is always innovating to keep pace with users’ demands. We can expect to see deeper analytics, the continued growth of video posts, and exciting new features like ‘Shopping on Instagram’ - which could empower businesses to boost conversions. Instagram marketers who stay up to date will be well placed to thrive in this exciting niche.

  • Is social media marketing a good career?

    A career in social media marketing could be perfect if you want to work in a fast-growing sector. Instagram is a very visual platform and many of the best Instagram marketers are passionate about photography and design. Ideally, you should also have an eye for detail and the ability to think analytically. Overall, social media marketing is a good option for anyone with a blend of creativity and technical skills. If that sounds like you, then social media marketing could be a great career choice! ***

  • What is the career path for a social media specialist?

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