Instagram Ads Fundamentals
Master Instagram Ads Fundamentals from promoting a post and creative best practices to using Ad Manager, Facebook Pixel and Google Analytics to ensure your campaign is a success.
-
30-day money-back guarantee
Not satisfied?
Reach out to our customer support team within 30 days to receive a full refund.
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Unlimited access, anywhere, anytime
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Learn from hand-vetted instructors, experts in their field
Instagram Ads Fundamentals
Master Instagram Ads Fundamentals from promoting a post and creative best practices to using Ad Manager, Facebook Pixel and Google Analytics to ensure your campaign is a success.
-
30-day money-back guarantee
Not satisfied?
Reach out to our customer support team within 30 days to receive a full refund.
-
Unlimited access, anywhere, anytime
-
Learn from hand-vetted instructors, experts in their field
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1Instagram Marketing
- 1. Introduction (1:53)
- 2. Why Instagram (2:53) Free
- 3. Types of Content (1:58)
- Quiz - Instagram Marketing
Instagram Promoted Post
- 4. Introduction (0:51)
- 5. Promoting a Post (2:20)
- 6. Choose an Objective (1:09)
- 7. Budget (1:11)
- 8. Insights (1:42)
- 9. In-App Campaigns Summary (1:16)
- Quiz - Instagram Promoted Post
Instagram Campaigns in Ad Manager
- 10. Ad Manager Introduction (0:24)
- 11. Ad Manager (1:19)
- 12. Selecting and Objective (5:08)
- 13. Creating a Target Audience (0:51)
- 14. Placement on Instagram Only. (1:24)
- 15. Budget & Schedule (2:33)
- 16. Create an Ad (3:27)
- Quiz - Instagram Campaigns in Ad Manager
Targeting and the Facebook Pixel
- 17. Introduction (0:46)
- 18. Facebook Pixel & Targeting (6:37)
- 19. Targeting and Audience Insights (13:35)
- 20. Custom Audience (7:55)
- 21. Lookalike Audience (2:22)
- 22. Retargeting (3:22)
- 23. Targeting & Pixel Summary (0:18)
- Quiz - Targeting and the Facebook Pixel
Creative Best Practices
- 24. Intro to Creative (0:47)
- 25. Research & Insight (2:13)
- 26. Creative Best Practices (2:53)
- 27. Instagram Hall of Fame (2:10)
- 28. Creative Summary (0:39)
- Quiz - Creative Best Practices
Measurement, Reporting and Optimization
- 29. Introduction (1:57)
- 30. A-B Testing (7:35)
- 31. Reporting in Ads Manager (7:12)
- 32. Measuring Impact in Google Analytics (1:05)
- 33. Campaign Tagging (5:08)
- 34. Summary (0:31)
- Quiz - Measurement, Reporting and Optimization
Congratulations
- 35. Congratulations (0:53)
Final Quiz
- Final Quiz
After Completing This Course You Will Be Able To
About This Course
With a billion users every month, Instagram is one of the fastest growing social networking platforms in the world. Over 200 million users visit business profiles every day so it’s essential to know how to seize the opportunity and stand out from the crowd.
In this course, you’ll learn everything you need to know to create your own professional ad campaign with measurable objectives and a set budget. By the end of this course you will have mastered Instagram’s diverse range of marketing tools and learned how to define target audiences, create inspiring ad content and comply with best practices on reporting and optimization. Join now to start creating high-converting Instagram Ads today.
About This Course
With a billion users every month, Instagram is one of the fastest growing social networking platforms in the world. Over 200 million users visit business profiles every day so it’s essential to know how to seize the opportunity and stand out from the crowd.
In this course, you’ll learn everything you need to know to create your own professional ad campaign with measurable objectives and a set budget. By the end of this course you will have mastered Instagram’s diverse range of marketing tools and learned how to define target audiences, create inspiring ad content and comply with best practices on reporting and optimization. Join now to start creating high-converting Instagram Ads today.
What You Will Learn
- How to promote an Instagram post with a defined budget and objectives
- How to use Ad Manager to create your audience and schedule your ad
- How to use Google Analytics basics to measure and optimize your content
- How and at what stage Instagram Ads fits in to the marketing funnel
- How to use Instagram Ads to generate website revenue
- How to re-target using Instagram Ads to upsell or solidify your offer
Why learn with Sharon Lee Thony?
With an MBA and 15+ years of experience building global brands and creating award-winning marketing campaigns for top-tier clients, Sharon Lee Thony is an expert digital marketer in every sense of the word. She has worked with top brands such as Saatchi & Saatchi, P&G, Johnson & Johnson, Axe and Dove.
Who Is This Course For?
- Anyone who wants to enhance their knowledge of Instagram’s marketing tools
- Digital marketers who want to expand their skill set
- Businesses with visually-driven content
- Anyone wanting to start a career in social media ads
- SEO specialists wanting to diversify their skillset
- Web programmers, designers, front end and full stack developers
- Digital nomads looking for work that they can do from anywhere in the world
- Marketing managers and reps looking to elevate their existing skills
- Content Marketers
- All levels of experience
Requirements
- Access to Internet
- Computer / Laptop / Mobile Device
What Is Included?
155 Reviews
This course is amazing. It gives you a step by step visual of how to set up your client ad campaign using sources for tracking content on apps visits, behavior, and more. You don’t want to rush through this course. Each video gives you insights, Pro tips to get your ad up and running. I am excited and will eventually become my first client to test this out. I now have the tools needed to plan for a successful ad campaign.
Loved it! Over-delivered on expectations!
so helpful for instagram promotion
great course with detailed explanation
Best Course Ever!
Great Knowledge acquired! Highly recommended for other freelancers out there!
Nice and informative. really helpful to run your ads on Instagram or Facebook. Would love to do a part 2 as well!
She only shares something basic information which i already know, I did not find something valuable here.
It's a good course for the person who has just started Instagram marketing. I can say that It's basic information for me. It can be better, but it's okay to start from here.
Good i did enjoy as well as I improved my skills an knowledge. I learned how do use more facebook manger that will provide more aspects how to run a good and skilful campaigns and make sure my client got the results they looking for and if something doesn't go well i have tools to find out and amend it. The one aspect i need to refer to get same level you are I need more practices and i don't know how i'm going to get them if same thing you can help me i will appreciate that.
I learned a lot about Instagram Ads. Especially Facebook Ads Manager. The course really gave me a first look good tutorial on Ads Manager.
Really hands-on, specific and easy to understand. I've been doing Instagram ads before but this will take me to that next level and help me organize my work.
The course had both few pros and cons. It was a well designed course by Sharon. However, to me it sounded too bookish with less practical knowledge and more like reading a book. It may be because it seems Sharon is just reading her written content instead of explaining things. The explanations of Ads Manager and Google Analytics becomes confusing in between when she jumps the examples of hair salon and fitbit. Also, at a lot of places, her voice over doesn't match with the visuals specially in Google analytics section. I would have preferred if she took some real life examples of small businesses to explain the whole campaign designing thing in a better way instead of just citing examples of big retail giants. Reason - I know I will have to start with much smaller companies who might not even have so many features in place. In all, the course is not as realistic as it could be instead just explains what I found on other free Youtube videos which are available free of cost.
Very generic stuff, like walking you through the interface, or explaining technical terms. Based on the instructor's bio I was expecting more insights, case studies with big clients, a proven workflow, common pitfalls, or actionable "Pro" tips. It's like having someone read you IG's help section out loud, only in a very boring, almost sleep-inducing tone of voice.
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1Instagram Marketing
- 1. Introduction (1:53)
- 2. Why Instagram (2:53) Free
- 3. Types of Content (1:58)
- Quiz - Instagram Marketing
Instagram Promoted Post
- 4. Introduction (0:51)
- 5. Promoting a Post (2:20)
- 6. Choose an Objective (1:09)
- 7. Budget (1:11)
- 8. Insights (1:42)
- 9. In-App Campaigns Summary (1:16)
- Quiz - Instagram Promoted Post
Instagram Campaigns in Ad Manager
- 10. Ad Manager Introduction (0:24)
- 11. Ad Manager (1:19)
- 12. Selecting and Objective (5:08)
- 13. Creating a Target Audience (0:51)
- 14. Placement on Instagram Only. (1:24)
- 15. Budget & Schedule (2:33)
- 16. Create an Ad (3:27)
- Quiz - Instagram Campaigns in Ad Manager
Targeting and the Facebook Pixel
- 17. Introduction (0:46)
- 18. Facebook Pixel & Targeting (6:37)
- 19. Targeting and Audience Insights (13:35)
- 20. Custom Audience (7:55)
- 21. Lookalike Audience (2:22)
- 22. Retargeting (3:22)
- 23. Targeting & Pixel Summary (0:18)
- Quiz - Targeting and the Facebook Pixel
Creative Best Practices
- 24. Intro to Creative (0:47)
- 25. Research & Insight (2:13)
- 26. Creative Best Practices (2:53)
- 27. Instagram Hall of Fame (2:10)
- 28. Creative Summary (0:39)
- Quiz - Creative Best Practices
Measurement, Reporting and Optimization
- 29. Introduction (1:57)
- 30. A-B Testing (7:35)
- 31. Reporting in Ads Manager (7:12)
- 32. Measuring Impact in Google Analytics (1:05)
- 33. Campaign Tagging (5:08)
- 34. Summary (0:31)
- Quiz - Measurement, Reporting and Optimization
Congratulations
- 35. Congratulations (0:53)
Final Quiz
- Final Quiz
Sample lesson