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Course SyllabusChapter 1
- 1. Branding Intro (2:51)
- 2. Taking this Class (00:52)
- 3. Design Is Dreaming (05:59)
- 4. Creative Process (02:39) Free
- 5. Beginning Work: Brief (02:50)
- 6. Research (08:55)
- 7. The Interview (05:34)
- 8: Brand Mission and Values (05:02)
- 9: Creative Strategy and Plan (03:42)
Brand Identity System
- 10. Logo: Symbols and Wordmarks (16:49)
- 11. Brand Imagery: Photography, Illustration and Rendering (06:53)
- 12. Color (09:21)
- 13. Typography (05:54)
- 14. Pattern (03:43)
- 15. Brand Voice (02:17)
- 16. Product Branding (05:09)
- 17. Branding Motion (03:36)
- 18. Compositions (04:18)
- 19. Presentations (01:27)
- 20. Style Guide (05:00)
- Final Quiz
By Brian Schmitt
Multiplatform designer with 15+ years of experience working with major brands, like Nike and Apple.
This branding course will help you understand how an integrated process can inform your design work and lead to better branding programs for your clients. You'll learn how to understand the spirit of a brand and how to create design programs that instill this feeling into all consumer touch-points as a brand identity system. Brand image-making usually starts with a symbol or logotype that represents the brand but extends to typography, color, photography, pattern, verbal communication and all consumer touchpoints of the brand. Over this course you'll understand how to use these elements together to have all aspects of the brand working in unison to create the most impact. This course covers an overview of branding, touching on the key components in a larger program to illustrate what you can achieve in your branding projects.
Awesome course for learning or sharpening your already established skills and perfecting your branding process! I definitely recommend this course to begginers but also to intermediate or professional brand identity designers as you will definitely learn a lot from this course!
In every module, love that it goes to the point. Very clear examples!
Great Presentor , indepth content and excellent industry examples to illustrate key points and extensive bookmarking to key resources, books to look at , websites and other designers.
Thank you very much. Through this course, I learned a lot and we are waiting to see your new course. Thank you Fiverr :)
I was a novice in branding Identity but with this course, i believe am ready to sell gigs on branding to my clients. thanks
A course that opens your mind and teaches you to create a brand and not a simple logo. I had already acquired many things in the course of my experience, others I deepened by enriching what I knew, others were completely new and I learned them! Thanks for this course, highly recommended for those who want to create a brand and not a simple logo!
It was good but some of the video was choppy. I liked the fact that there was music in the background and not just a person speaking. Made the video a lot more engaging. Sometimes, the text would be cut off on the video or the quality of the editing was not too good but overall great experience.
Clearly explained, useful info. Loved the course. However, I would like to hear more in depth thoughts and processes, not just the broader stuff.
Thank you .
Thank you, for the chance to have this course,maybe bit short, but usefull information
Great course, I loved the general info and the insights Brian shared about the whole process of the brand identity system creation during one of his own projects. Some things from the course and quizzes may seem like common sense but it's always nice to have someone structure and bundle things up nicely for you to learn, or as a reminder. Do I think the course is great value? Yes, the course gives you valuable insights, ideas and incitements that can help you do better work for your clients' and/or your own brand. The one thing I didn't like, the background music was too much in the foreground for my tastes. But else, I'm happy with the course, I actually did the whole course twice already.
Tons of useful information. That being said I feel like more hands on exercises should be implemented, I found myself wondering instead of paying attention.
Great Experience, Love the Quality of Content. I will definitely Level up my service after taking this Course, Thank you Fiverr
Wasting time any money. Nothing to learn. Basically, he is talking about his works. Doesn't teaches you or sharing any useful tools or new skills.
Awesome Course !
Great course. But please, PLEASE do not watch this course and immediately go to Fiverr and start selling it as a service. If this is your only exposure to brand creation or development, you're not ready to sell it.
Awesome course and professional too.
Awesome course. Thank you.
It's really nice. All of the videos were totally amazing. I've learned so many new topics here. Highly recommending for new designers. Thank you Fiverr.
Outstanding Course. Very helpful.
Great! Very helpful to future designing works.
Excellent Course :) Thank you Brian Schmitt
Great learning experience, He is amazing to convey the right message :)
more than what I expected. Many Thanks
It gives a lot of suggestions for books to study and where to find references for a branding project. Also, it touches all the subjects and the steps of the process.
Awesome Course! Very positive experience :)
Great course, a lot of helpful information and personal experiences have been shared.
Great Course, lots of information is covered, so take your time and break it up over a few days to truly let it sink in.
Interesting concept of presentation and valuable ideas was learnt.
great course. learnt lots of things. anyone can go 0 to hero from this course. but anyone who comes to learn needs to have an adobe CC knowledge before starting this course.
Fiverr Course is always to learn new things and improve yourself.
I appreciate the value this course has added to my skillset. Every designer needs to learn this! Amazing! Thank you.
A great resource for anyone working with any kind of marketing or logo creation. This course is going to really help me step up my work output quality here on Fiverr.
I loved it! Thank you.
Nice course. Really excellence course and It was clear and easy to understand. And many of the points are describing better. I definitely highly recommend this course for a very designer for providing good and quality work for there clients. Awesome. Thank you
Enjoyed Brians communication and case studies, also loved the book references which I also researched. i certainly gained valuable insights ! Thanks Brian !
Michael, CEO, Recovery Systems
I thought it would be a complete in depth analysis, into how people who don't have an access to big clientele do things, but to my surprise most of the course revolved around big budget firms and their designers. But all in all what I learnt was their process which was quite helpful. :)
Recommended for beginners.
Thanks a lot, really helpful :)
Loved the course, very informative and productive. Thanks Brian for such wonderful work.
Very helpful and informative.
Very Helpful Speech.
Engaging and to the point. Really good value, thank you so much Fiverr and Brian Schmitt for this opportunity!
It was great.
This course helped me to sort some of my ideas and knowledge into one line and do not waste my energy.
It shows me where I need to go and how
Great course! Would highly reccomend!
Its a great course. I'm an entrepreneur, but I really wanna get my branding system done right that the reason why I take it. This one, though, is made for freelancer, but I also recommend any entrepreneur who seriously considering building up a brand.
A M A Z I N G
Great course !
Amazing content and very useful information!
Overall I enjoyed the course. I felt it was a bit rushed but still packed with good content and well organized for quick consumption.
VERY GOOD COURSE VERY INFORMATIVE AND SUPPORTIVE
Learned a lot!!!
A great course for aspiring designers.
Really good summary for Brand Identity Creation!
All the experience and practical examples of branding projects from Brian make this course very useful and full of knowledge to start creating and taking your design and branding skills to the next level.
Thank Brian, amazing course.
Well explained and put together. Thank you.