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Course SyllabusChapter 1
- 1. Branding Intro (2:51)
- 2. Taking this Class (00:52)
- 3. Design Is Dreaming (05:59)
- 4. Creative Process (02:39) Free
- 5. Beginning Work: Brief (02:50)
- 6. Research (08:55)
- 7. The Interview (05:34)
- 8: Brand Mission and Values (05:02)
- 9: Creative Strategy and Plan (03:42)
Brand Identity System
- 10. Logo: Symbols and Wordmarks (16:49)
- 11. Brand Imagery: Photography, Illustration and Rendering (06:53)
- 12. Color (09:21)
- 13. Typography (05:54)
- 14. Pattern (03:43)
- 15. Brand Voice (02:17)
- 16. Product Branding (05:09)
- 17. Branding Motion (03:36)
- 18. Compositions (04:18)
- 19. Presentations (01:27)
- 20. Style Guide (05:00)
- Final Quiz
By Brian Schmitt
Multiplatform designer with 15+ years of experience working with major brands, like Nike and Apple.
- 21 Videos
- 1.7 Hours
This branding course will help you understand how an integrated process can inform your design work and lead to better branding programs for your clients. You'll learn how to understand the spirit of a brand and how to create design programs that instill this feeling into all consumer touch-points as a brand identity system. Brand image-making usually starts with a symbol or logotype that represents the brand but extends to typography, color, photography, pattern, verbal communication and all consumer touchpoints of the brand. Over this course you'll understand how to use these elements together to have all aspects of the brand working in unison to create the most impact. This course covers an overview of branding, touching on the key components in a larger program to illustrate what you can achieve in your branding projects.
Thanks so much, sir and Fiverr Team give us more helpful course very helpful and more informative
Overall I enjoyed the course. I felt it was a bit rushed but still packed with good content and well organized for quick consumption.
Recommended for beginners.
Thank you very much
great course, I learned a lot about Brand Identity Systems. thanks a lot
Loved the course, very informative and productive. Thanks Brian for such wonderful work.
It was a great guide experience for a brand designer. Thank you, Fiver.
It’s a very important course I learned a lot about branding. Thank you