Creating Brand Identity Systems

  • 4.7

Creating Brand Identity Systems

  • 4.7

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Course Syllabus

chapter 1

Getting Started

  • 1. Branding Intro (2:51)
  • 2. Taking this Class (00:52)
  • 3. Design Is Dreaming (05:59)
  • 4. Creative Process (02:39)
  • Quiz
chapter 2

Branding Foundation

  • 5. Beginning Work: Brief (02:50)
  • 6. Research (08:55)
  • 7. The Interview (05:34)
  • 8: Brand Mission and Values (05:02)
  • 9: Creative Strategy and Plan (03:42)
  • Quiz
chapter 3

Brand Identity System

  • 10. Logo: Symbols and Wordmarks (16:49)
  • 11. Brand Imagery: Photography, Illustration and Rendering (06:53)
  • 12. Color (09:21)
  • 13. Typography (05:54)
  • 14. Pattern (03:43)
  • 15. Brand Voice (02:17)
  • 16. Product Branding (05:09)
  • 17. Branding Motion (03:36)
  • Quiz
chapter 4

Brand Communication

  • 18. Compositions (04:18)
  • 19. Presentations (01:27)
  • 20. Style Guide (05:00)
  • Quiz
chapter 5


  • Summary
  • Final Quiz

Course Description

This branding course will help you understand how an integrated process can inform your design work and lead to better branding programs for your clients. You'll learn how to understand the spirit of a brand and how to create design programs that instill this feeling into all consumer touch-points as a brand identity system. Brand image-making usually starts with a symbol or logotype that represents the brand but extends to typography, color, photography, pattern, verbal communication and all consumer touchpoints of the brand. Over this course you'll understand how to use these elements together to have all aspects of the brand working in unison to create the most impact. This course covers an overview of branding, touching on the key components in a larger program to illustrate what you can achieve in your branding projects.

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67 Reviews

  • 4.7
  • Zachary

Tons of useful information. That being said I feel like more hands on exercises should be implemented, I found myself wondering instead of paying attention.

  • imran5555

Thank you.

  • fasih_ur_rehman

Recommended for beginners.

  • h_dexter

Thanks a lot, really helpful :)

  • sarahdesigns671 .

Loved the course, very informative and productive. Thanks Brian for such wonderful work.

  • hamidesigner .

Very helpful and informative.

  • mohibulasif .

Very Helpful Speech.

  • Ralitsa Polimenova

Engaging and to the point. Really good value, thank you so much Fiverr and Brian Schmitt for this opportunity!

  • ivanakoprivica2 .

It was great.
This course helped me to sort some of my ideas and knowledge into one line and do not waste my energy.
It shows me where I need to go and how

  • Jeremy Sweaton

Great course! Would highly reccomend!

  • pinyuanchen .

Its a great course. I'm an entrepreneur, but I really wanna get my branding system done right that the reason why I take it. This one, though, is made for freelancer, but I also recommend any entrepreneur who seriously considering building up a brand.

  • Thirunavukkarasu B

  • emilianolr .


  • Darshi Upeksha

Great course !

  • Klaivs Skrundenieks

Amazing content and very useful information!

  • Irina Kuteminskaia

  • Davit Margaryan

  • nine_tails_fox .

  • nadioc .

  • sum992 .

  • lyroughn .

  • Kateryna Lemeshko

  • gfx_skills .

Great Experience, Love the Quality of Content. I will definitely Level up my service after taking this Course, Thank you Fiverr

  • Aftab Hossain

Thank you very much. Through this course, I learned a lot and we are waiting to see your new course. Thank you Fiverr :)

  • advicows .

  • gary513 .

  • williamw1987 .

Overall I enjoyed the course. I felt it was a bit rushed but still packed with good content and well organized for quick consumption.

  • Muhammad Hammad Khan


  • Rabhia S

Great Presentor , indepth content and excellent industry examples to illustrate key points and extensive bookmarking to key resources, books to look at , websites and other designers.

  • Rosivonne Reyes Hernández

In every module, love that it goes to the point. Very clear examples!

  • creativemelon .

Learned a lot!!!

  • fist_of_fury .

  • san_barrionuevo .

Somewhat fluffy.

  • Dan Rodriguez

A great course for aspiring designers.

  • andelby .

A course that opens your mind and teaches you to create a brand and not a simple logo. I had already acquired many things in the course of my experience, others I deepened by enriching what I knew, others were completely new and I learned them! Thanks for this course, highly recommended for those who want to create a brand and not a simple logo!

  • jahadul .


  • wasimu .

  • yungfabulous .

Awesome course and professional too.

  • mehedi Hasan

good exprience.....awesome

  • darrendesign .

Awesome Course! Very positive experience :)

  • martina92 .

  • ladesiigner .

Wasting time any money. Nothing to learn. Basically, he is talking about his works. Doesn't teaches you or sharing any useful tools or new skills.

  • jmigueln .

Really good summary for Brand Identity Creation!

  • Erik Kvasnicka

Clearly explained, useful info. Loved the course. However, I would like to hear more in depth thoughts and processes, not just the broader stuff.

  • Costel Gherciu

Awesome Course !

  • rapidworks .

Great Course, lots of information is covered, so take your time and break it up over a few days to truly let it sink in.

  • miiila .

Great course, I loved the general info and the insights Brian shared about the whole process of the brand identity system creation during one of his own projects. Some things from the course and quizzes may seem like common sense but it's always nice to have someone structure and bundle things up nicely for you to learn, or as a reminder. Do I think the course is great value? Yes, the course gives you valuable insights, ideas and incitements that can help you do better work for your clients' and/or your own brand. The one thing I didn't like, the background music was too much in the foreground for my tastes. But else, I'm happy with the course, I actually did the whole course twice already.

  • atikrahmanshuvo .

not bad

  • balubfa12 .

Awesome course. Thank you.

  • camilozuluagaf .

All the experience and practical examples of branding projects from Brian make this course very useful and full of knowledge to start creating and taking your design and branding skills to the next level.
Thank Brian, amazing course.

  • gtrobert .

Awesome course for learning or sharpening your already established skills and perfecting your branding process! I definitely recommend this course to begginers but also to intermediate or professional brand identity designers as you will definitely learn a lot from this course!

  • graphicsgod_ .

So Helpful!

  • hello_friday .


  • jjmcshane .

  • boomlandjenkins .

Great course. But please, PLEASE do not watch this course and immediately go to Fiverr and start selling it as a service. If this is your only exposure to brand creation or development, you're not ready to sell it.

  • logoroad .

Well explained and put together. Thank you.

  • saradonato .

It gives a lot of suggestions for books to study and where to find references for a branding project. Also, it touches all the subjects and the steps of the process.

  • Alex Strashinsky

  • damianorstore .

It was good but some of the video was choppy. I liked the fact that there was music in the background and not just a person speaking. Made the video a lot more engaging. Sometimes, the text would be cut off on the video or the quality of the editing was not too good but overall great experience.

  • pixelrocks .

It's really nice. All of the videos were totally amazing. I've learned so many new topics here. Highly recommending for new designers. Thank you Fiverr.

  • destyfit .

Thank you, for the chance to have this course,maybe bit short, but usefull information

  • cre8iveartwork .

Thank you .

  • syabem .

more than what I expected. Many Thanks

  • mkprodhan .

Great Exprience

  • graphic23 .

  • thexxjudge .

  • skydesigner .

Frequently Asked Questions

  • What skills do you need to be a creative director?

    It goes without saying that a creative director should be creative! It’s important to think outside the box and to deliver innovative solutions. Some creative directors are former designers, writers, animators, etc. and it helps to understand the basics of these roles. Having the right attitude is just as important. You should be open-minded and able to keep sight of the big picture, instead of getting bogged down in details. Many people have the fundamental skills to become a creative director, and just need a little hands-on practice.

  • What does a creative director do?

    Most creative directors work for advertising or marketing agencies, or in-house marketing departments. They head teams of copywriters, designers, marketers, animators, and other creative professionals. The creative director sets out the overall vision for projects; this shapes the way campaigns are run by the team. Some creative directors work as freelancers and offer their services on a flexible, project-by-project basis. They may provide direction for in-house teams or for other freelancers. Alternatively, they may double up by personally providing services like copywriting or design.

  • Art director vs creative director: What’s the difference?

    The roles of art director and creative director are sometimes confused – but there are differences. An art (or artistic) director will focus on visuals. Their role is to set out the aesthetic style of assets produced by their team. A creative director may cover these visual aspects, but will also set the style of non-visual material, like written content. They may also plan and execute marketing strategies. A creative director is typically more senior than an art director, and will often pitch ideas to clients or senior executives.

  • How much does a creative director make?

    Most creative directors earn a good income; the exact amount depends largely on their level of skill, experience, and the type of company they work for. The best-paid creative directors usually head large teams at famous marketing agencies or multinational corporations. The income of a freelance creative director will vary according to the rates they charge and their ability to attract clients. Being business savvy and able to sell yourself is just as important as having the right creative skills.

  • Will there be a strong demand for creative directors in the future – and why?

    As long as businesses need innovative ways to market their products and services, there will always be a strong demand for creative directors. Some people have said that creative directors are less important now than in the pre-digital age. In fact, the role has simply evolved to take in more strategic planning, client contact, and a stronger tech focus. Freelance creative directors have the greatest flexibility to define their own services and adapt to future changes.

  • Can a copywriter become a creative director?

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