Creating Brand Identity Systems
  • 4.8 (248 Reviews)
  • 21 videos
  • 1.7 Hours
$41 Free Preview Buy for $41Course

Creating Brand Identity Systems

Learn how to create a full identity system for a brand with this in-depth course that covers everything from initial brief to final launch.

  • 4.8 (248 )
21 videos
1.7 Hours
$41 Buy Course Free Preview

  • 30-day money-back guarantee

    Not satisfied?

    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

Creating Brand Identity Systems

Learn how to create a full identity system for a brand with this in-depth course that covers everything from initial brief to final launch.

  • 4.8 (248 Reviews)
21 videos
1.7 Hours
Video Thumbnail

Hi, I'm Brian Schmitt,

2:51

  • 30-day money-back guarantee

    Not satisfied?

    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1
Getting Started
Chapter 2
Branding Foundation
  • 5. Beginning Work: Brief (02:50)
  • 6. Research (08:55)
  • 7. The Interview (05:34)
  • 8: Brand Mission and Values (05:02)
  • 9: Creative Strategy and Plan (03:42)
  • Quiz
Chapter 3
Brand Identity System
  • 10. Logo: Symbols and Wordmarks (16:49)
  • 11. Brand Imagery: Photography, Illustration and Rendering (06:53)
  • 12. Color (09:21)
  • 13. Typography (05:54)
  • 14. Pattern (03:43)
  • 15. Brand Voice (02:17)
  • 16. Product Branding (05:09)
  • 17. Branding Motion (03:36)
  • Quiz
Chapter 4
Brand Communication
  • 18. Compositions (04:18)
  • 19. Presentations (01:27)
  • 20. Style Guide (05:00)
  • Quiz
Chapter 5
Summary
  • Summary
  • Final Quiz
Brian Schmitt
By Brian Schmitt

Renowned multi-platform designer with 15+ years of experience; Worked with Apple & Nike

After Completing This Course You Will Be Able To
  • Understand the spirit of a brand and create design programs that instil that spirit into all consumer touchpoints
  • Build a professional brand identity system including key components of a brand identity including typography, color, photography pattern, verbal communication and consumer touchpoints
  • Apply expert design philosophies to a brand to capture an audience’s imagination
  • Prepare properly for your branding project by performing in-depth research
  • Design an expert creative strategy for a brand from scratch
  • Craft a symbol as a vehicle for a brand, balancing abstraction, simplicity and meaning
  • Capture a compelling brand voice that images a target audience immediately
  • Incorporate a motion component or animation into a brand
  • Create effective presentations and style guides to sell your branding work to a client
About This Course

Powerful brands require a complete visual world to communicate effectively with a target audience. The world’s greatest brands capture consumer mindshare through design and have expert systems in place that capture the spirit of the company and filter this messaging through all of its elements. Creating brand identity systems is an intentional and considered process that requires master of a range of different skills including design, time management, presentation, writing and research skills.

In this course, you will explore the entire branding process from brief and ideation to final launch. The course includes guidelines and demonstrations on how to define your mission and values, decide on a logo, typography, color scheme, image style and how to implement a creative strategy to ensure cohesion across all communication and consumer touchpoints.

By the end of this course, you’ll have learned how to develop best practices and strategies to create a repeatable process from branding programs in all media. Enroll now to start your branding journey.

About This Course

Powerful brands require a complete visual world to communicate effectively with a target audience. The world’s greatest brands capture consumer mindshare through design and have expert systems in place that capture the spirit of the company and filter this messaging through all of its elements. Creating brand identity systems is an intentional and considered process that requires master of a range of different skills including design, time management, presentation, writing and research skills.

In this course, you will explore the entire branding process from brief and ideation to final launch. The course includes guidelines and demonstrations on how to define your mission and values, decide on a logo, typography, color scheme, image style and how to implement a creative strategy to ensure cohesion across all communication and consumer touchpoints.

By the end of this course, you’ll have learned how to develop best practices and strategies to create a repeatable process from branding programs in all media. Enroll now to start your branding journey.

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What You Will Learn

  • How to ensure that all aspects of a brand work in unison for maximum impact
  • The key to a front-loaded creative process
  • How to research target audiences as well as industry and competitor trends
  • How to interview a client to get the best project brief possible
  • How to work with a brand’s mission and values to connect with an audience
  • How to craft and use symbols and wordmarks for a brand’s visual identity
  • How to work with brand imagery including photography and illustration
  • How to assemble branding examples to communicate your vision to partners
  • How to integrate your brand into products
  • How to create a brand color system, use typography and incorporate pattern into your identity system

Why learn with Brian Schmitt?

Renowned multi-platform designer with 15+ years of experience. CCO and Creative Director, Brian partners with global design leaders to craft culturally relevant experiences and collaborates with world-class talent on each project. Member of Apple’s Human Interface group and Nike's Brand Design team.

Who Is This Course For?

  • Business owners wanting to enhance their brand strategy
  • Creative professionals who would like to improve their branding skills
  • Freelancers wanting to add brand identity and design to their skillset
  • Marketing and brand managers looking for a firm grasp of branding essentials
  • Anyone wanting to start a professional career in the world of branding
  • Digital nomads looking for work that they can do from anywhere in the world
  • All levels of experience
  • Basic Adobe Creative Cloud experience required

Requirements

  • Adobe Creative Cloud
  • Access to Internet
  • Computer / Laptop / Mobile Device

What Is Included?

  • Immediate unlimited access to course materials
  • 30-day money-back guarantee
  • Exercises and quizzes to help you put theory into practice
  • English Closed Captions
  • Suitable for mobile or desktop
  • A badge to showcase your expertise on your profile page upon completion
248 Reviews
  • 4.8
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Great Exprience

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This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1
Getting Started
Chapter 2
Branding Foundation
  • 5. Beginning Work: Brief (02:50)
  • 6. Research (08:55)
  • 7. The Interview (05:34)
  • 8: Brand Mission and Values (05:02)
  • 9: Creative Strategy and Plan (03:42)
  • Quiz
Chapter 3
Brand Identity System
  • 10. Logo: Symbols and Wordmarks (16:49)
  • 11. Brand Imagery: Photography, Illustration and Rendering (06:53)
  • 12. Color (09:21)
  • 13. Typography (05:54)
  • 14. Pattern (03:43)
  • 15. Brand Voice (02:17)
  • 16. Product Branding (05:09)
  • 17. Branding Motion (03:36)
  • Quiz
Chapter 4
Brand Communication
  • 18. Compositions (04:18)
  • 19. Presentations (01:27)
  • 20. Style Guide (05:00)
  • Quiz
Chapter 5
Summary
  • Summary
  • Final Quiz

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Sample lesson

4. Creative Process (02:39)
This lesson can help you know the course from the inside.
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Having and implementing a proper process

2:39
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Frequently Asked Questions

  • What skills do you need to be a creative director?

    It goes without saying that a creative director should be creative! It’s important to think outside the box and to deliver innovative solutions. Some creative directors are former designers, writers, animators, etc. and it helps to understand the basics of these roles. Having the right attitude is just as important. You should be open-minded and able to keep sight of the big picture, instead of getting bogged down in details. Many people have the fundamental skills to become a creative director, and just need a little hands-on practice.

  • What does a creative director do?

    Most creative directors work for advertising or marketing agencies, or in-house marketing departments. They head teams of copywriters, designers, marketers, animators, and other creative professionals. The creative director sets out the overall vision for projects; this shapes the way campaigns are run by the team. Some creative directors work as freelancers and offer their services on a flexible, project-by-project basis. They may provide direction for in-house teams or for other freelancers. Alternatively, they may double up by personally providing services like copywriting or design.

  • Art director vs creative director: What’s the difference?

    The roles of art director and creative director are sometimes confused – but there are differences. An art (or artistic) director will focus on visuals. Their role is to set out the aesthetic style of assets produced by their team. A creative director may cover these visual aspects, but will also set the style of non-visual material, like written content. They may also plan and execute marketing strategies. A creative director is typically more senior than an art director, and will often pitch ideas to clients or senior executives.

  • How much does a creative director make?

    Most creative directors earn a good income; the exact amount depends largely on their level of skill, experience, and the type of company they work for. The best-paid creative directors usually head large teams at famous marketing agencies or multinational corporations. The income of a freelance creative director will vary according to the rates they charge and their ability to attract clients. Being business savvy and able to sell yourself is just as important as having the right creative skills.

  • Will there be a strong demand for creative directors in the future – and why?

    As long as businesses need innovative ways to market their products and services, there will always be a strong demand for creative directors. Some people have said that creative directors are less important now than in the pre-digital age. In fact, the role has simply evolved to take in more strategic planning, client contact, and a stronger tech focus. Freelance creative directors have the greatest flexibility to define their own services and adapt to future changes.

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