Creating Brand Identity Systems

  • 4.8 (105 Reviews)
$32 Buy Course Free Preview
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

Creating Brand Identity Systems

  • 4.8 (105 Reviews)
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will showcase your new expertise on your profile page after completing the course. Cool, right?.

Course Syllabus

Chapter 1

Getting Started

Chapter 2

Branding Foundation

  • 5. Beginning Work: Brief (02:50)
  • 6. Research (08:55)
  • 7. The Interview (05:34)
  • 8: Brand Mission and Values (05:02)
  • 9: Creative Strategy and Plan (03:42)
  • Quiz
Chapter 3

Brand Identity System

  • 10. Logo: Symbols and Wordmarks (16:49)
  • 11. Brand Imagery: Photography, Illustration and Rendering (06:53)
  • 12. Color (09:21)
  • 13. Typography (05:54)
  • 14. Pattern (03:43)
  • 15. Brand Voice (02:17)
  • 16. Product Branding (05:09)
  • 17. Branding Motion (03:36)
  • Quiz
Chapter 4

Brand Communication

  • 18. Compositions (04:18)
  • 19. Presentations (01:27)
  • 20. Style Guide (05:00)
  • Quiz
Chapter 5


  • Summary
  • Final Quiz

Course Description

  • play 21 Videos
  • time 1.7 Hours

This branding course will help you understand how an integrated process can inform your design work and lead to better branding programs for your clients. You'll learn how to understand the spirit of a brand and how to create design programs that instill this feeling into all consumer touch-points as a brand identity system. Brand image-making usually starts with a symbol or logotype that represents the brand but extends to typography, color, photography, pattern, verbal communication and all consumer touchpoints of the brand. Over this course you'll understand how to use these elements together to have all aspects of the brand working in unison to create the most impact. This course covers an overview of branding, touching on the key components in a larger program to illustrate what you can achieve in your branding projects.

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105 Reviews

  • 4.8
  • cre8iveartwork

Thank you .

  • thexxjudge

  • martina92

  • Dan

A great course for aspiring designers.

  • jmigueln

Really good summary for Brand Identity Creation!

  • williamw1987

Overall I enjoyed the course. I felt it was a bit rushed but still packed with good content and well organized for quick consumption.

  • pixelrocks

It's really nice. All of the videos were totally amazing. I've learned so many new topics here. Highly recommending for new designers. Thank you Fiverr.

  • Georg

Great course. Learned a lot!

  • hello_friday


  • fist_of_fury

  • wasimu

  • h_dexter

Thanks a lot, really helpful :)

  • Zachary

  • John Peter

I appreciate the value this course has added to my skillset. Every designer needs to learn this! Amazing! Thank you.

  • novaillustr

  • Erik

Clearly explained, useful info. Loved the course. However, I would like to hear more in depth thoughts and processes, not just the broader stuff.

  • damianorstore

It was good but some of the video was choppy. I liked the fact that there was music in the background and not just a person speaking. Made the video a lot more engaging. Sometimes, the text would be cut off on the video or the quality of the editing was not too good but overall great experience.

  • D'Angelo

  • Davit

  • emilianolr


  • Klaivs

Amazing content and very useful information!

  • nine_tails_fox

  • mateodcarmona

  • thomaslener

  • Vladimir

Thank you for this course! It clarifies any topics to me.

  • iconsolutions

I thought it would be a complete in depth analysis, into how people who don't have an access to big clientele do things, but to my surprise most of the course revolved around big budget firms and their designers. But all in all what I learnt was their process which was quite helpful. :)

  • sbbandara

Nice course. Really excellence course and It was clear and easy to understand. And many of the points are describing better. I definitely highly recommend this course for a very designer for providing good and quality work for there clients. Awesome. Thank you

  • bertbrooks

A great resource for anyone working with any kind of marketing or logo creation. This course is going to really help me step up my work output quality here on Fiverr.

  • bkaric

Great course, a lot of helpful information and personal experiences have been shared.

  • dieseelle

  • graphic23

  • skydesigner

  • boomlandjenkins

Great course. But please, PLEASE do not watch this course and immediately go to Fiverr and start selling it as a service. If this is your only exposure to brand creation or development, you're not ready to sell it.

  • ladesiigner

Wasting time any money. Nothing to learn. Basically, he is talking about his works. Doesn't teaches you or sharing any useful tools or new skills.

  • Rosivonne Reyes

In every module, love that it goes to the point. Very clear examples!

  • destyfit

Thank you, for the chance to have this course,maybe bit short, but usefull information

  • wrashmann

I was a novice in branding Identity but with this course, i believe am ready to sell gigs on branding to my clients. thanks

  • andelby

A course that opens your mind and teaches you to create a brand and not a simple logo. I had already acquired many things in the course of my experience, others I deepened by enriching what I knew, others were completely new and I learned them! Thanks for this course, highly recommended for those who want to create a brand and not a simple logo!

  • miiila

Great course, I loved the general info and the insights Brian shared about the whole process of the brand identity system creation during one of his own projects. Some things from the course and quizzes may seem like common sense but it's always nice to have someone structure and bundle things up nicely for you to learn, or as a reminder. Do I think the course is great value? Yes, the course gives you valuable insights, ideas and incitements that can help you do better work for your clients' and/or your own brand. The one thing I didn't like, the background music was too much in the foreground for my tastes. But else, I'm happy with the course, I actually did the whole course twice already.

  • rapidworks

Great Course, lots of information is covered, so take your time and break it up over a few days to truly let it sink in.

  • michaellyons878

Enjoyed Brians communication and case studies, also loved the book references which I also researched. i certainly gained valuable insights ! Thanks Brian !
Michael, CEO, Recovery Systems

  • pinyuanchen

Its a great course. I'm an entrepreneur, but I really wanna get my branding system done right that the reason why I take it. This one, though, is made for freelancer, but I also recommend any entrepreneur who seriously considering building up a brand.

  • camilozuluagaf

All the experience and practical examples of branding projects from Brian make this course very useful and full of knowledge to start creating and taking your design and branding skills to the next level.
Thank Brian, amazing course.

  • logoroad

Well explained and put together. Thank you.

  • mohibulasif

Very Helpful Speech.

  • Costel

Awesome Course !

  • graphicsgod_

So Helpful!

  • Udesh

Great! Very helpful to future designing works.

  • Max

  • MD. Jahidul

Excellent Course :) Thank you Brian Schmitt

  • darrendesign

Awesome Course! Very positive experience :)

  • Faruck

Fiverr Course is always to learn new things and improve yourself.

  • jjmcshane

  • adripoggetti

I loved it! Thank you.

  • Shawn

  • Thirunavukkarasu

  • imran5555

Thank you.

  • syabem

more than what I expected. Many Thanks

  • sarahdesigns671

Loved the course, very informative and productive. Thanks Brian for such wonderful work.

  • umesha_g

great course. learnt lots of things. anyone can go 0 to hero from this course. but anyone who comes to learn needs to have an adobe CC knowledge before starting this course.

  • saradonato

It gives a lot of suggestions for books to study and where to find references for a branding project. Also, it touches all the subjects and the steps of the process.

  • gtrobert

Awesome course for learning or sharpening your already established skills and perfecting your branding process! I definitely recommend this course to begginers but also to intermediate or professional brand identity designers as you will definitely learn a lot from this course!

  • gfx_skills

Great Experience, Love the Quality of Content. I will definitely Level up my service after taking this Course, Thank you Fiverr

  • Rabhia

Great Presentor , indepth content and excellent industry examples to illustrate key points and extensive bookmarking to key resources, books to look at , websites and other designers.

  • Zachary

Tons of useful information. That being said I feel like more hands on exercises should be implemented, I found myself wondering instead of paying attention.

  • fasih_ur_rehman

Recommended for beginners.

  • hamidesigner

Very helpful and informative.

  • gary513

  • Alex

  • Helio

Brian is a great designer and teacher. I really enjoyed the course and all the OKI samples.

  • Roel

Very useful

  • Mihai

Great general info about branding!

  • peckham


I’m an established logo and brand designer with more than a decade in the industry tho still find it useful!

Oleg Shatrov,

  • Darshi

Great course !

  • amanda4job

Interesting concept of presentation and valuable ideas was learnt.

  • atikrahmanshuvo

not bad

  • Aftab

Thank you very much. Through this course, I learned a lot and we are waiting to see your new course. Thank you Fiverr :)

  • mkprodhan

Great Exprience

  • yungfabulous

Awesome course and professional too.

  • balubfa12

Awesome course. Thank you.

  • ivanakoprivica2

It was great.
This course helped me to sort some of my ideas and knowledge into one line and do not waste my energy.
It shows me where I need to go and how

  • Stefan

Amazing lessons!

  • Mohammad Hammad


  • sum992

  • Ralitsa

Engaging and to the point. Really good value, thank you so much Fiverr and Brian Schmitt for this opportunity!

  • Irina

  • Michael

  • Simona

  • san_barrionuevo

Somewhat fluffy.

  • creativemelon

Learned a lot!!!

  • Kateryna

  • maruf

Very effective

  • Thema Nicketa Hope


  • danielaotero

Great course!!!!

  • Dimitri

the instructions of this course are perfectly detailed, I would like to see some practice and see how Brian Schmitt builds his logos :D

  • jahadul


  • fahadjee

Outstanding Course. Very helpful.

  • lyroughn

  • nadioc

  • Jeremy

Great course! Would highly reccomend!

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Creating Brand Identity Systems

4.8 (105)

Frequently Asked Questions

  • What skills do you need to be a creative director?

    It goes without saying that a creative director should be creative! It’s important to think outside the box and to deliver innovative solutions. Some creative directors are former designers, writers, animators, etc. and it helps to understand the basics of these roles. Having the right attitude is just as important. You should be open-minded and able to keep sight of the big picture, instead of getting bogged down in details. Many people have the fundamental skills to become a creative director, and just need a little hands-on practice.

  • What does a creative director do?

    Most creative directors work for advertising or marketing agencies, or in-house marketing departments. They head teams of copywriters, designers, marketers, animators, and other creative professionals. The creative director sets out the overall vision for projects; this shapes the way campaigns are run by the team. Some creative directors work as freelancers and offer their services on a flexible, project-by-project basis. They may provide direction for in-house teams or for other freelancers. Alternatively, they may double up by personally providing services like copywriting or design.

  • Art director vs creative director: What’s the difference?

    The roles of art director and creative director are sometimes confused – but there are differences. An art (or artistic) director will focus on visuals. Their role is to set out the aesthetic style of assets produced by their team. A creative director may cover these visual aspects, but will also set the style of non-visual material, like written content. They may also plan and execute marketing strategies. A creative director is typically more senior than an art director, and will often pitch ideas to clients or senior executives.

  • How much does a creative director make?

    Most creative directors earn a good income; the exact amount depends largely on their level of skill, experience, and the type of company they work for. The best-paid creative directors usually head large teams at famous marketing agencies or multinational corporations. The income of a freelance creative director will vary according to the rates they charge and their ability to attract clients. Being business savvy and able to sell yourself is just as important as having the right creative skills.

  • Will there be a strong demand for creative directors in the future – and why?

    As long as businesses need innovative ways to market their products and services, there will always be a strong demand for creative directors. Some people have said that creative directors are less important now than in the pre-digital age. In fact, the role has simply evolved to take in more strategic planning, client contact, and a stronger tech focus. Freelance creative directors have the greatest flexibility to define their own services and adapt to future changes.

  • Can a copywriter become a creative director?

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