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Course SyllabusChapter 1
- 8. Logo Fundamentals (0:58)
- 9. Types Of Logos (3:28)
- 10. General Terminology (1:57)
- 11. The Creative Brief (2:12)
- 12. Research (8:05)
- Quiz: Getting Started
- 13. Word Lists And Mindmapping (2:48)
- 14. Doodles (1:29)
- 15. Initial Sketches (1:43)
- 16. Choosing A Visual Approach (1:22)
- 17. Color Considerations (4:35)
- Quiz: Ideation
Approach 1: Vector Monogram
- 18. From Sketch To Comp (4:33)
- 19. Illustrator Drawing Tips (8:50)
- 20. Making A Monogram (5:31)
- 21. Flexibility (1:27)
- 22. Typography (7:36)
- Quiz: Approach 1: Vector Monogram
Approach 2: Handmade Combination Mark
- 23. Refining Your Sketch (11:16)
- 24. Brush Tool Basics (11:04)
- 25. Adding Color (9:09)
- 26. Vectorizing (7:32)
- 27. Adding Texture (5:46)
- Quiz: Approach 2: Handmade Combination Mark
Approach 3: Logotype
- 28. What Not To Do (1:49)
- 29. Picking The Right Font (2:18)
- 30. Manipulating Fonts (13:15)
- Quiz: Approach 3: Logotype
Partnering with The Client
- 31. Be Your First Critic (2:03)
- 32. Presentation Tips (5:23)
- 33. How To Handle Feedback (1:05)
- 34. Delivering Final Files (7:23)
- Quiz: Partnering with The Client
- 35. Conclusion (1:39)
- Final Quiz
By Mark Sposato
Award-winning graphic designer and educator at the School of Visual Arts with 10+ years of experience.
- 35 Videos
- 2.5 Hours
We’re bombarded by logos every day. They’re ubiquitous, but how many are truly successful? This course is for anyone who wants to get a leg up on the competition by learning how to create memorable, eye-catching, and strategically-sound logos. I’m offering a sure-fire process that will enable you to confidently move towards the finish line without ever hitting a roadblock — regardless of skill, talent, or experience level. We’ll look at examples of great historical and contemporary logos. I’ll share tips, tools, techniques, resources, and best practices. We’ll cover how to get started, navigating client relationships, and proper file handoffs. Most importantly, I’ll provide a framework for concept generation that will give your creative mind the structure and freedom to soar to new heights.
Nice discussions. Primary level information and good for beginners.
I just love this one. Awesome course and instructor. I must buy if he come with another course. Thank you very much.
He was a great instructor and there was very important knowledge that he imparted.
Well I like the course, As a Experience Logo And Branding Art Director, I believe its a good starting point for any one who is just starting with logo's. I like that is show how significant the hand work and mind map is important as a whole process of logo designing!
Great learning and amazing tips for not only designing a logo but handling the clients and delivering your final work. Great work. Cheers.
This course was impressive. The instructor was very clear and easy to understand. I learned a lot of new things that will help me to become a better designer and improve my workflow. I would definitely recommend this course.
Will be very helpful for the begginers! Thanks for the course.
I thought the course was great. The videos were short and straight to the point. The instructor spoke clearly and used simple language. There are tons of files and resources provided as well. A key takeaway for me is the importance of sketching out logo concepts before working in Illustrator. It's a simple idea but once you start doing it you see how quickly you can run through different concepts and choose the best designs to move forward with. You can expect to learn other things such as the different types of logos, how to brainstorm design ideas, what not to do in your logo designs, and much more.
Overall I'd recommend this course to anyone interested in learning logo design.
All you need to know about (process) how to create a logo and serve it your client are explained clearly in this course.
That was very helpful, and very instructive,Thank you
I am feeling like a best and creative logo designer after getting this lecture
Very informative and constructive course. Love it.
This is a great introduction to logo design for the novice. It gives you the foundation to build upon in order to create & establish your own style of logo production.
Not what I was expecting, there were no example work, no detailed understanding of the topics. In my case I just learn two things which I didn't knew. Good for beginners
Outstanding Experience! It will really help me in future projects
Mark is a truly professional designer. It also explains the most complex things with simplicity. I already knew many things but I was pleased to follow your course: energetic, brilliant and engaging. Recommended!!!
A very comprehensive overview if you're just getting started in the field, and specifically interested in logo design!
One Of the best Course I have seen on Fiverr,
you will Definitely learn about logos (Even If you are a designer already)
Awesome tips and advices to improve your logo design quality.
This course was great. It really gave me the confidence I needed to get going. It also refreshed some of the things I may have forgot about, and new things I should know about.
I didn't learn much, I've been doing logo design for 12 years. I would have to say that this program nails every major aspect of logo design. I think it's one of your best courses.
This course was enjoyable, useful, thorough, and presented in a clear, fast-paced, and engrossing manner. As an art director and designer, I highly recommend this course to students as well as professionals seeking a valuable overview of branding design and the logo process.
Too much info! Though I didn't expect so much, but it was really great and now I can deliver more professional experience to my clients.
Important Speech and Great Technique of Logo design. thanks
Good course for beginners to improve skills in Logo Design.
Simply incredible. I just loved the whole experience.
Amazing course, I learned lots of new things from this course... Thanks :-)
Great Teacher, basic and clear.
Amazing detailed course thank you very much :)
Interesting course for beginners
Great course, learned allot.
Great course! love instructions , advice and the different ways the instructor offers to get a great result!
great types I love this course
It is helpfull
Pretty helpful tips. Love how straightforward the course is and how clear Mark is in conveying the message.
Amazing course to learn new tip and tools.
Great series of videos that are right to the point. Loved it! Thanks.
One of the great course about how to improve your creative skills!
i like it
Great tips and tricks
Amazing Course, Ideation process is what attracted me. I have taken so many courses but, I never felt this satisfied with any of the idea process I came through. Really amazing.
Very good tutorial. I learned a lot from you.
Great course for beginners.
The most thing I loved is the instructor's English accent, I know everything else.
I needed this course to proof to myself that I know everything in Logo Design Techniques and I nailed it.
Very informative with in depth information and tips. He makes the whole process so easy and enjoyable. Wonderful.
Great in-depth course!
This course helped me very much !
Great course, learned many things!
one of best course
He has covered all the topics as well.
Very good for beginners and for professionals to learn something new and to refresh their knowledge
Very Helpful Course.. Highly Recommended...!
Great course, thanks!
Strongly recommend to watch it.
It was a really good journey with him. He is really talented instructor. Thank you very much.
Good for beginners, very basic concepts.
Great course. Learned a lot!
It was Very Helpful.
It was one of the best online crash courses I have ever taken!
Very informative, and helpful.
Incredibly well explained!
it was good
Really Excellent Experience.
Very helpful, thanks.