Logo Design Fundamentals
Logo Design Fundamentals
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Course Syllabuschapter 1
- 1. Welcome (3:36)
- Course Downloads
- 2. Tools Required (1:39)
- 3. History Of Logos
- 4. Inspiration (3:00)
- 5. Identity And Brand Ecosystem (1:37)
- 6. Creative Proceses (1:04)
- 7. Things To Avoid (2:39)
- Quiz: Introduction
- 8. Logo Fundamentals (0:58)
- 9. Types Of Logos (3:28)
- 10. General Terminology (1:57)
- 11. The Creative Brief (2:12)
- 12. Research (8:05)
- Quiz: Getting Started
- 13. Word Lists And Mindmapping (2:48)
- 14. Doodles (1:29)
- 15. Initial Sketches (1:43)
- 16. Choosing A Visual Approach (1:22)
- 17. Color Considerations (4:35)
- Quiz: Ideation
Approach 1: Vector Monogram
- 18. From Sketch To Comp (4:33)
- 19. Illustrator Drawing Tips (8:50)
- 20. Making A Monogram (5:31)
- 21. Flexibility (1:27)
- 22. Typography (7:36)
- Quiz: Approach 1: Vector Monogram
Approach 2: Handmade Combination Mark
- 23. Refining Your Sketch (11:16)
- 24. Brush Tool Basics (11:04)
- 25. Adding Color (9:09)
- 26. Vectorizing (7:32)
- 27. Adding Texture (5:46)
- Quiz: Approach 2: Handmade Combination Mark
Approach 3: Logotype
- 28. What Not To Do (1:49)
- 29. Picking The Right Font (2:18)
- 30. Manipulating Fonts (13:15)
- Quiz: Approach 3: Logotype
Partnering with The Client
- 31. Be Your First Critic (2:03)
- 32. Presentation Tips (5:23)
- 33. How To Handle Feedback (1:05)
- 34. Delivering Final Files (7:23)
- Quiz: Partnering with The Client
- 35. Conclusion (1:39)
- Final Quiz
Award-winning graphic designer and educator at the School of Visual Arts with 10+ years of experience.
We’re bombarded by logos every day. They’re ubiquitous, but how many are truly successful? This course is for anyone who wants to get a leg up on the competition by learning how to create memorable, eye-catching, and strategically-sound logos. I’m offering a sure-fire process that will enable you to confidently move towards the finish line without ever hitting a roadblock — regardless of skill, talent, or experience level. We’ll look at examples of great historical and contemporary logos. I’ll share tips, tools, techniques, resources, and best practices. We’ll cover how to get started, navigating client relationships, and proper file handoffs. Most importantly, I’ll provide a framework for concept generation that will give your creative mind the structure and freedom to soar to new heights.
A very comprehensive overview if you're just getting started in the field, and specifically interested in logo design!
Awesome tips and advices to improve your logo design quality.
Not what I was expecting, there were no example work, no detailed understanding of the topics. In my case I just learn two things which I didn't knew. Good for beginners
It was one of the best online crash courses I have ever taken!
This course was enjoyable, useful, thorough, and presented in a clear, fast-paced, and engrossing manner. As an art director and designer, I highly recommend this course to students as well as professionals seeking a valuable overview of branding design and the logo process.
Very good tutorial. I learned a lot from you.
Its really awesome...!
Good for beginners, very basic concepts.
Mark is a truly professional designer. It also explains the most complex things with simplicity. I already knew many things but I was pleased to follow your course: energetic, brilliant and engaging. Recommended!!!
Very informative, and helpful.
Great course, learned allot.
One of the great course about how to improve your creative skills!
That was very helpful, and very instructive,Thank you
Amazing course, I learned lots of new things from this course... Thanks :-)
This is a great introduction to logo design for the novice. It gives you the foundation to build upon in order to create & establish your own style of logo production.
Very informative with in depth information and tips. He makes the whole process so easy and enjoyable. Wonderful.
it's an awesome course
great types I love this course
I am feeling like a best and creative logo designer after getting this lecture
Strongly recommend to watch it.
This course was impressive. The instructor was very clear and easy to understand. I learned a lot of new things that will help me to become a better designer and improve my workflow. I would definitely recommend this course.
I just love this one. Awesome course and instructor. I must buy if he come with another course. Thank you very much.
Great course, thanks!
Interesting course for beginners
Very helpful, thanks.
Will be very helpful for the begginers! Thanks for the course.
Great tips and tricks