Logo Design Fundamentals
Learn how to create mind blowing logos from scratch with this powerful design fundamentals course.
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30-day money-back guarantee
Not satisfied?Reach out to our customer support team within 30 days to receive a full refund.
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Unlimited access, anywhere, anytime
-
Learn from hand-vetted instructors, experts in their field
Logo Design Fundamentals
Learn how to create mind blowing logos from scratch with this powerful design fundamentals course.
-
30-day money-back guarantee
Not satisfied?Reach out to our customer support team within 30 days to receive a full refund.
-
Unlimited access, anywhere, anytime
-
Learn from hand-vetted instructors, experts in their field
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1- 1. Welcome (3:36)
- Course Downloads
- 2. Tools Required (1:39) Free
- 3. History Of Logos
- 4. Inspiration (3:00)
- 5. Identity And Brand Ecosystem (1:37)
- 6. Creative Proceses (1:04) Free
- 7. Things To Avoid (2:39)
- Quiz: Introduction
- 8. Logo Fundamentals (0:58)
- 9. Types Of Logos (3:28)
- 10. General Terminology (1:57)
- 11. The Creative Brief (2:12)
- 12. Research (8:05)
- Quiz: Getting Started
- 13. Word Lists And Mindmapping (2:48)
- 14. Doodles (1:29)
- 15. Initial Sketches (1:43)
- 16. Choosing A Visual Approach (1:22)
- 17. Color Considerations (4:35)
- Quiz: Ideation
- 18. From Sketch To Comp (4:33)
- 19. Illustrator Drawing Tips (8:50)
- 20. Making A Monogram (5:31)
- 21. Flexibility (1:27)
- 22. Typography (7:36)
- Quiz: Approach 1: Vector Monogram
- 23. Refining Your Sketch (11:16)
- 24. Brush Tool Basics (11:04)
- 25. Adding Color (9:09)
- 26. Vectorizing (7:32)
- 27. Adding Texture (5:46)
- Quiz: Approach 2: Handmade Combination Mark
- 28. What Not To Do (1:49)
- 29. Picking The Right Font (2:18)
- 30. Manipulating Fonts (13:15)
- Quiz: Approach 3: Logotype
- 31. Be Your First Critic (2:03)
- 32. Presentation Tips (5:23)
- 33. How To Handle Feedback (1:05)
- 34. Delivering Final Files (7:23)
- Quiz: Partnering with The Client
- 35. Conclusion (1:39)
- Final Quiz
Award-winning multidisciplinary graphic designer and educator; 10+ years of experience as an advertising creative
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Know essential design terminology, types of logos and how to tackle a creative brief
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Navigate client relationships and d proper file handoffs
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Build a vector monogram. logotype and a handmade combination mark from scratch
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Customize a wordmark and design a logo fit for a responsive world
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Understand identity and its place in the brand ecosystem
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Formulate and manage a successful logo design creation process
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Use wordlists and mindmapping to assist the ideation process
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Choose a visual approach that is strategic and appropriate for the project
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Take your sketches and turn them into comps in Adobe Illustrator CC
Logos are everywhere you look and while it’s easy to take them for granted, they’re the most powerful and pure expressions of graphic design. A brand’s logo is arguably the most important element of it’s visual identity, encompassing what the brand stands for in one unique symbol. That’s why logo design is one of the most in-demand skills today.
Learn a sure-fire process that will enable you to confidently design impactful logos including insider tips, tools, techniques, resources and best practices to get you started. This course provides a framework for concept generation that will give your creative mind the structure and freedom to soar to new heights.
Regardless of skill, talent level or experience, by the end of this course, you’ll be able to tackle any logo project with skill and precision.
About This Course
Logos are everywhere you look and while it’s easy to take them for granted, they’re the most powerful and pure expressions of graphic design. A brand’s logo is arguably the most important element of it’s visual identity, encompassing what the brand stands for in one unique symbol. That’s why logo design is one of the most in-demand skills today.
Learn a sure-fire process that will enable you to confidently design impactful logos including insider tips, tools, techniques, resources and best practices to get you started. This course provides a framework for concept generation that will give your creative mind the structure and freedom to soar to new heights.
Regardless of skill, talent level or experience, by the end of this course, you’ll be able to tackle any logo project with skill and precision.
What You Will Learn
- The anatomy of a logo and how to design 3 different types
- The complete history of logos and essential definitions
- How to avoid the common pitfalls of logo design in your work
- How to get to know your client and their competition by performing in-depth research
- The value of doodles and sketching to the ideation process
- All about color theory and color considerations in logo design
- How to create a monogram in Adobe Illustrator CC
- How typography relates to logo design and how to pick and manipulate fonts
- How to refine sketches and take them to the next level with expert Adobe Illustrator
- drawing tips
- Brush tool basics, vectorizing and adding color and texture to your logo in Illustrator
Why learn with Mark Sposato?
Award-winning multidisciplinary graphic designer and educator at the School of Visual Arts with 10+ years of experience as an advertising creative. Mark has been recognized by Graphis, HOW, CMYK Magazine, Creative Quarterly and LogoLounge.
Who Is This Course For?
- Designers and illustrators wanting to create logos
- Logo and brand identity designers wanting to enhance their existing skills
- Freelancers wanting to add Logo Design to their skillset
- Digital marketers and brand managers wanting to expand into logo design
- Anyone wanting to start a professional career in the world of logo design
- Digital nomads looking for work that they can do from anywhere in the world
- All levels of experience
Requirements
- Adobe Creative Cloud - Photoshop, Illustrator, InDesign
- Notebook with pen or pencil and
- Access to Internet
- Computer / Laptop / Mobile Device
- Tablet or iPad with Procreate software (optional)
- Tracing paper with marker (optional)
What Is Included?
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Immediate unlimited access to course materials
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30-day money-back guarantee
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Exercises and quizzes to help you put theory into practice
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English Closed Captions
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Suitable for mobile or desktop
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A badge to showcase your expertise on your profile page upon completion
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1- 1. Welcome (3:36)
- Course Downloads
- 2. Tools Required (1:39) Free
- 3. History Of Logos
- 4. Inspiration (3:00)
- 5. Identity And Brand Ecosystem (1:37)
- 6. Creative Proceses (1:04) Free
- 7. Things To Avoid (2:39)
- Quiz: Introduction
- 8. Logo Fundamentals (0:58)
- 9. Types Of Logos (3:28)
- 10. General Terminology (1:57)
- 11. The Creative Brief (2:12)
- 12. Research (8:05)
- Quiz: Getting Started
- 13. Word Lists And Mindmapping (2:48)
- 14. Doodles (1:29)
- 15. Initial Sketches (1:43)
- 16. Choosing A Visual Approach (1:22)
- 17. Color Considerations (4:35)
- Quiz: Ideation
- 18. From Sketch To Comp (4:33)
- 19. Illustrator Drawing Tips (8:50)
- 20. Making A Monogram (5:31)
- 21. Flexibility (1:27)
- 22. Typography (7:36)
- Quiz: Approach 1: Vector Monogram
- 23. Refining Your Sketch (11:16)
- 24. Brush Tool Basics (11:04)
- 25. Adding Color (9:09)
- 26. Vectorizing (7:32)
- 27. Adding Texture (5:46)
- Quiz: Approach 2: Handmade Combination Mark
- 28. What Not To Do (1:49)
- 29. Picking The Right Font (2:18)
- 30. Manipulating Fonts (13:15)
- Quiz: Approach 3: Logotype
- 31. Be Your First Critic (2:03)
- 32. Presentation Tips (5:23)
- 33. How To Handle Feedback (1:05)
- 34. Delivering Final Files (7:23)
- Quiz: Partnering with The Client
- 35. Conclusion (1:39)
- Final Quiz