Logo Design Fundamentals
  • 4.9 (284Reviews)
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Logo Design Fundamentals

Learn how to create mind blowing logos from scratch with this powerful design fundamentals course.

  • 4.9 ( )
$44 Buy Course Free Preview

  • 30-day money-back guarantee

    Not satisfied?

    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

Logo Design Fundamentals

Learn how to create mind blowing logos from scratch with this powerful design fundamentals course.

  • 4.9 ( Reviews)
 

  • 30-day money-back guarantee

    Not satisfied?

    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1
Introduction
Chapter 2
Getting Started
  • 8. Logo Fundamentals (0:58)
  • 9. Types Of Logos (3:28)
  • 10. General Terminology (1:57)
  • 11. The Creative Brief (2:12)
  • 12. Research (8:05)
  • Quiz: Getting Started
Chapter 3
Ideation
  • 13. Word Lists And Mindmapping (2:48)
  • 14. Doodles (1:29)
  • 15. Initial Sketches (1:43)
  • 16. Choosing A Visual Approach (1:22)
  • 17. Color Considerations (4:35)
  • Quiz: Ideation
Chapter 4
Approach 1: Vector Monogram
  • 18. From Sketch To Comp (4:33)
  • 19. Illustrator Drawing Tips (8:50)
  • 20. Making A Monogram (5:31)
  • 21. Flexibility (1:27)
  • 22. Typography (7:36)
  • Quiz: Approach 1: Vector Monogram
Chapter 5
Approach 2: Handmade Combination Mark
  • 23. Refining Your Sketch (11:16)
  • 24. Brush Tool Basics (11:04)
  • 25. Adding Color (9:09)
  • 26. Vectorizing (7:32)
  • 27. Adding Texture (5:46)
  • Quiz: Approach 2: Handmade Combination Mark
Chapter 6
Approach 3: Logotype
  • 28. What Not To Do (1:49)
  • 29. Picking The Right Font (2:18)
  • 30. Manipulating Fonts (13:15)
  • Quiz: Approach 3: Logotype
Chapter 7
Partnering with The Client
  • 31. Be Your First Critic (2:03)
  • 32. Presentation Tips (5:23)
  • 33. How To Handle Feedback (1:05)
  • 34. Delivering Final Files (7:23)
  • Quiz: Partnering with The Client
Chapter 8
Conclusion
  • 35. Conclusion (1:39)
Chapter 9
Final Quiz
  • Final Quiz
Mark Sposato
By Mark Sposato

Award-winning multidisciplinary graphic designer and educator; 10+ years of experience as an advertising creative

After Completing This Course You Will Be Able To
  • Know essential design terminology, types of logos and how to tackle a creative brief
  • Navigate client relationships and d proper file handoffs
  • Build a vector monogram. logotype and a handmade combination mark from scratch
  • Customize a wordmark and design a logo fit for a responsive world
  • Understand identity and its place in the brand ecosystem
  • Formulate and manage a successful logo design creation process
  • Use wordlists and mindmapping to assist the ideation process
  • Choose a visual approach that is strategic and appropriate for the project
  • Take your sketches and turn them into comps in Adobe Illustrator CC
About This Course

Logos are everywhere you look and while it’s easy to take them for granted, they’re the most powerful and pure expressions of graphic design. A brand’s logo is arguably the most important element of it’s visual identity, encompassing what the brand stands for in one unique symbol. That’s why logo design is one of the most in-demand skills today.

Learn a sure-fire process that will enable you to confidently design impactful logos including insider tips, tools, techniques, resources and best practices to get you started. This course provides a framework for concept generation that will give your creative mind the structure and freedom to soar to new heights.

Regardless of skill, talent level or experience, by the end of this course, you’ll be able to tackle any logo project with skill and precision.

About This Course

Logos are everywhere you look and while it’s easy to take them for granted, they’re the most powerful and pure expressions of graphic design. A brand’s logo is arguably the most important element of it’s visual identity, encompassing what the brand stands for in one unique symbol. That’s why logo design is one of the most in-demand skills today.

Learn a sure-fire process that will enable you to confidently design impactful logos including insider tips, tools, techniques, resources and best practices to get you started. This course provides a framework for concept generation that will give your creative mind the structure and freedom to soar to new heights.

Regardless of skill, talent level or experience, by the end of this course, you’ll be able to tackle any logo project with skill and precision.

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What You Will Learn

  • The anatomy of a logo and how to design 3 different types
  • The complete history of logos and essential definitions
  • How to avoid the common pitfalls of logo design in your work
  • How to get to know your client and their competition by performing in-depth research
  • The value of doodles and sketching to the ideation process
  • All about color theory and color considerations in logo design
  • How to create a monogram in Adobe Illustrator CC
  • How typography relates to logo design and how to pick and manipulate fonts
  • How to refine sketches and take them to the next level with expert Adobe Illustrator
  • drawing tips
  • Brush tool basics, vectorizing and adding color and texture to your logo in Illustrator

Why learn with Mark Sposato?

Award-winning multidisciplinary graphic designer and educator at the School of Visual Arts with 10+ years of experience as an advertising creative. Mark has been recognized by Graphis, HOW, CMYK Magazine, Creative Quarterly and LogoLounge.

Who Is This Course For?

  • Designers and illustrators wanting to create logos
  • Logo and brand identity designers wanting to enhance their existing skills
  • Freelancers wanting to add Logo Design to their skillset
  • Digital marketers and brand managers wanting to expand into logo design
  • Anyone wanting to start a professional career in the world of logo design
  • Digital nomads looking for work that they can do from anywhere in the world
  • All levels of experience

Requirements

  • Adobe Creative Cloud - Photoshop, Illustrator, InDesign
  • Notebook with pen or pencil and
  • Access to Internet
  • Computer / Laptop / Mobile Device
  • Tablet or iPad with Procreate software (optional)
  • Tracing paper with marker (optional)

What Is Included?

  • Immediate unlimited access to course materials
  • 30-day money-back guarantee
  • Exercises and quizzes to help you put theory into practice
  • English Closed Captions
  • Suitable for mobile or desktop
  • A badge to showcase your expertise on your profile page upon completion
Reviews
  • 4.9

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1
Introduction
Chapter 2
Getting Started
  • 8. Logo Fundamentals (0:58)
  • 9. Types Of Logos (3:28)
  • 10. General Terminology (1:57)
  • 11. The Creative Brief (2:12)
  • 12. Research (8:05)
  • Quiz: Getting Started
Chapter 3
Ideation
  • 13. Word Lists And Mindmapping (2:48)
  • 14. Doodles (1:29)
  • 15. Initial Sketches (1:43)
  • 16. Choosing A Visual Approach (1:22)
  • 17. Color Considerations (4:35)
  • Quiz: Ideation
Chapter 4
Approach 1: Vector Monogram
  • 18. From Sketch To Comp (4:33)
  • 19. Illustrator Drawing Tips (8:50)
  • 20. Making A Monogram (5:31)
  • 21. Flexibility (1:27)
  • 22. Typography (7:36)
  • Quiz: Approach 1: Vector Monogram
Chapter 5
Approach 2: Handmade Combination Mark
  • 23. Refining Your Sketch (11:16)
  • 24. Brush Tool Basics (11:04)
  • 25. Adding Color (9:09)
  • 26. Vectorizing (7:32)
  • 27. Adding Texture (5:46)
  • Quiz: Approach 2: Handmade Combination Mark
Chapter 6
Approach 3: Logotype
  • 28. What Not To Do (1:49)
  • 29. Picking The Right Font (2:18)
  • 30. Manipulating Fonts (13:15)
  • Quiz: Approach 3: Logotype
Chapter 7
Partnering with The Client
  • 31. Be Your First Critic (2:03)
  • 32. Presentation Tips (5:23)
  • 33. How To Handle Feedback (1:05)
  • 34. Delivering Final Files (7:23)
  • Quiz: Partnering with The Client
Chapter 8
Conclusion
  • 35. Conclusion (1:39)
Chapter 9
Final Quiz
  • Final Quiz

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Frequently Asked Questions

  • What does a logo designer do?

    A logo designer is a graphic designer who specializes in the creation of distinct, memorable, and strategic graphics that represents a company, product, service, or institution. This mark is either a pictorial symbol that represents the brand, or letterforms derived from the brand name, or a combination of the two. Logos are a key element in the branding process and they drive many successful brand identities. Some logos are among the most iconic images in the world.

  • How do I become a freelance logo designer?

    To become a freelance logo designer, it’s important to learn the fundamentals of logo, identity, and brand design. It’s not enough to master software. You need to understand what makes a logo successful. You also need to know why unsuccessful logos fail so that you can avoid those pitfalls. Proper concepting and sketching is a great way to make sure you have a solid foundation before jumping into a final digital execution. Practice makes perfect, so in addition to analyzing great logo design with a critical eye, you’ll need to make a lot of logos yourself.

  • What makes a successful logo?

    A successful logo is memorable, iconic, and packed with meaning. Successful logos can be beautiful, clever, witty, or visually arresting. Above all, they need to succinctly represent the spirit and ethos of the brand through a single image or mark. Successful logos are usually simple, having distilled complex brand messaging into a single visual calling card. A concept or meaning is usually at the core of a successful logo, but sometimes abstract marks can become iconic as the brand itself gains exposure in the public eye. All good logos are strategically appropriate.

  • What skills do I need to be a logo designer?

    The skills you need to be a logo designer include command of basic visual design and communication, an inquisitive nature, the ability to be flexible, and the ability to solve visual problems. Hard skills include software proficiency. Adobe Creative Cloud is the preference of most professional logo designers, and Adobe Illustrator is used most often. Good typesetting skills, as well as the ability to create shapes and utilize effective color schemes, are also essential. A great sense of form and layout are helpful as well.

  • How do I start designing a logo?

    To start designing a logo, you’ll need a proven method or plan of attack. This usually involves a research phase, concept, and ideation, initial sketching, refinement on the computer, presentation to your client, then further refinement based on client feedback. Never begin work without a clearly articulated design brief. This will ensure your ideas are appropriate and strategically sound. It will also ensure you and the client are on the same page and help set expectations. If a brief isn’t provided it’s your job as the designer to ask the right questions before any creative work can begin.

  • How important is a company's logo?

    A company’s logo is arguably the most important piece of communication they’re able to offer the public. A logo is the first touchpoint in a company’s brand, or relationship with their customers. A great logo can draw an audience or customers in and keep them interested, but a poorly designed logo is sure to turn them away. A logo defines and epitomizes the company, and most of the time, it elicits a snap judgment made in a matter of seconds. A logo is the face of the company, and one of the most important branding investments a business can make.

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