Logo Design Fundamentals

  • 4.9 (154 Reviews)

Logo Design Fundamentals

  • 4.9 (154 Reviews)
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  • Learn from hand-vetted instructors, experts in their field

  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

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Course Syllabus

Chapter 1


Chapter 2

Getting Started

  • 8. Logo Fundamentals (0:58)
  • 9. Types Of Logos (3:28)
  • 10. General Terminology (1:57)
  • 11. The Creative Brief (2:12)
  • 12. Research (8:05)
  • Quiz: Getting Started
Chapter 3


  • 13. Word Lists And Mindmapping (2:48)
  • 14. Doodles (1:29)
  • 15. Initial Sketches (1:43)
  • 16. Choosing A Visual Approach (1:22)
  • 17. Color Considerations (4:35)
  • Quiz: Ideation
Chapter 4

Approach 1: Vector Monogram

  • 18. From Sketch To Comp (4:33)
  • 19. Illustrator Drawing Tips (8:50)
  • 20. Making A Monogram (5:31)
  • 21. Flexibility (1:27)
  • 22. Typography (7:36)
  • Quiz: Approach 1: Vector Monogram
Chapter 5

Approach 2: Handmade Combination Mark

  • 23. Refining Your Sketch (11:16)
  • 24. Brush Tool Basics (11:04)
  • 25. Adding Color (9:09)
  • 26. Vectorizing (7:32)
  • 27. Adding Texture (5:46)
  • Quiz: Approach 2: Handmade Combination Mark
Chapter 6

Approach 3: Logotype

  • 28. What Not To Do (1:49)
  • 29. Picking The Right Font (2:18)
  • 30. Manipulating Fonts (13:15)
  • Quiz: Approach 3: Logotype
Chapter 7

Partnering with The Client

  • 31. Be Your First Critic (2:03)
  • 32. Presentation Tips (5:23)
  • 33. How To Handle Feedback (1:05)
  • 34. Delivering Final Files (7:23)
  • Quiz: Partnering with The Client
Chapter 8


  • 35. Conclusion (1:39)
Chapter 9

Final Quiz

  • Final Quiz

Course Description

  • play 35 Videos
  • time 2.5 Hours

We’re bombarded by logos every day. They’re ubiquitous, but how many are truly successful? This course is for anyone who wants to get a leg up on the competition by learning how to create memorable, eye-catching, and strategically-sound logos. I’m offering a sure-fire process that will enable you to confidently move towards the finish line without ever hitting a roadblock — regardless of skill, talent, or experience level. We’ll look at examples of great historical and contemporary logos. I’ll share tips, tools, techniques, resources, and best practices. We’ll cover how to get started, navigating client relationships, and proper file handoffs. Most importantly, I’ll provide a framework for concept generation that will give your creative mind the structure and freedom to soar to new heights.

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154 Reviews

  • 4.9
  • idesign_4u

  • muhaimenhasan

  • Nishant

  • Haseeb

Simply incredible. I just loved the whole experience.

  • fist_of_fury

Great tips and tricks

  • Raiyan

  • bcendet


  • leahan

That was very helpful, and very instructive,Thank you

  • Eisendale

The course was excellent. There were a few times I had to pause and rewind or lot due to being on a pc/windows and hearing a couple unfamiliar terms/commands but ultimately figured out what to do.

  • priyasumit786

One Of the best Course I have seen on Fiverr,

you will Definitely learn about logos (Even If you are a designer already)

  • camilozuluagaf

Awesome tips and advices to improve your logo design quality.

  • neonlemar

  • Yair

There's no doubt! Best Logo course I took so far! Highly recommended. Thank you!

  • Lakshay

  • letter10logos

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Logo Design Fundamentals

4.9 (154)

Frequently Asked Questions

  • What does a logo designer do?

    A logo designer is a graphic designer who specializes in the creation of distinct, memorable, and strategic graphics that represents a company, product, service, or institution. This mark is either a pictorial symbol that represents the brand, or letterforms derived from the brand name, or a combination of the two. Logos are a key element in the branding process and they drive many successful brand identities. Some logos are among the most iconic images in the world.

  • How do I become a freelance logo designer?

    To become a freelance logo designer, it’s important to learn the fundamentals of logo, identity, and brand design. It’s not enough to master software. You need to understand what makes a logo successful. You also need to know why unsuccessful logos fail so that you can avoid those pitfalls. Proper concepting and sketching is a great way to make sure you have a solid foundation before jumping into a final digital execution. Practice makes perfect, so in addition to analyzing great logo design with a critical eye, you’ll need to make a lot of logos yourself.

  • What makes a successful logo?

    A successful logo is memorable, iconic, and packed with meaning. Successful logos can be beautiful, clever, witty, or visually arresting. Above all, they need to succinctly represent the spirit and ethos of the brand through a single image or mark. Successful logos are usually simple, having distilled complex brand messaging into a single visual calling card. A concept or meaning is usually at the core of a successful logo, but sometimes abstract marks can become iconic as the brand itself gains exposure in the public eye. All good logos are strategically appropriate.

  • What skills do I need to be a logo designer?

    The skills you need to be a logo designer include command of basic visual design and communication, an inquisitive nature, the ability to be flexible, and the ability to solve visual problems. Hard skills include software proficiency. Adobe Creative Cloud is the preference of most professional logo designers, and Adobe Illustrator is used most often. Good typesetting skills, as well as the ability to create shapes and utilize effective color schemes, are also essential. A great sense of form and layout are helpful as well.

  • How do I start designing a logo?

    To start designing a logo, you’ll need a proven method or plan of attack. This usually involves a research phase, concept, and ideation, initial sketching, refinement on the computer, presentation to your client, then further refinement based on client feedback. Never begin work without a clearly articulated design brief. This will ensure your ideas are appropriate and strategically sound. It will also ensure you and the client are on the same page and help set expectations. If a brief isn’t provided it’s your job as the designer to ask the right questions before any creative work can begin.

  • How important is a company's logo?

    A company’s logo is arguably the most important piece of communication they’re able to offer the public. A logo is the first touchpoint in a company’s brand, or relationship with their customers. A great logo can draw an audience or customers in and keep them interested, but a poorly designed logo is sure to turn them away. A logo defines and epitomizes the company, and most of the time, it elicits a snap judgment made in a matter of seconds. A logo is the face of the company, and one of the most important branding investments a business can make.