Logo Design Fundamentals

  • 4.9 (114 Reviews)
$38 Buy Course Free Preview
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  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

Logo Design Fundamentals

  • 4.9 (114 Reviews)
 
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

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Course Syllabus

Chapter 1

Introduction

Chapter 2

Getting Started

  • 8. Logo Fundamentals (0:58)
  • 9. Types Of Logos (3:28)
  • 10. General Terminology (1:57)
  • 11. The Creative Brief (2:12)
  • 12. Research (8:05)
  • Quiz: Getting Started
Chapter 3

Ideation

  • 13. Word Lists And Mindmapping (2:48)
  • 14. Doodles (1:29)
  • 15. Initial Sketches (1:43)
  • 16. Choosing A Visual Approach (1:22)
  • 17. Color Considerations (4:35)
  • Quiz: Ideation
Chapter 4

Approach 1: Vector Monogram

  • 18. From Sketch To Comp (4:33)
  • 19. Illustrator Drawing Tips (8:50)
  • 20. Making A Monogram (5:31)
  • 21. Flexibility (1:27)
  • 22. Typography (7:36)
  • Quiz: Approach 1: Vector Monogram
Chapter 5

Approach 2: Handmade Combination Mark

  • 23. Refining Your Sketch (11:16)
  • 24. Brush Tool Basics (11:04)
  • 25. Adding Color (9:09)
  • 26. Vectorizing (7:32)
  • 27. Adding Texture (5:46)
  • Quiz: Approach 2: Handmade Combination Mark
Chapter 6

Approach 3: Logotype

  • 28. What Not To Do (1:49)
  • 29. Picking The Right Font (2:18)
  • 30. Manipulating Fonts (13:15)
  • Quiz: Approach 3: Logotype
Chapter 7

Partnering with The Client

  • 31. Be Your First Critic (2:03)
  • 32. Presentation Tips (5:23)
  • 33. How To Handle Feedback (1:05)
  • 34. Delivering Final Files (7:23)
  • Quiz: Partnering with The Client
Chapter 8

Conclusion

  • 35. Conclusion (1:39)
Chapter 9

Final Quiz

  • Final Quiz

Course Description

  • play 35 Videos
  • time 2.5 Hours

We’re bombarded by logos every day. They’re ubiquitous, but how many are truly successful? This course is for anyone who wants to get a leg up on the competition by learning how to create memorable, eye-catching, and strategically-sound logos. I’m offering a sure-fire process that will enable you to confidently move towards the finish line without ever hitting a roadblock — regardless of skill, talent, or experience level. We’ll look at examples of great historical and contemporary logos. I’ll share tips, tools, techniques, resources, and best practices. We’ll cover how to get started, navigating client relationships, and proper file handoffs. Most importantly, I’ll provide a framework for concept generation that will give your creative mind the structure and freedom to soar to new heights.


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114 Reviews

  • 4.9
  • drnoman

Nice discussions. Primary level information and good for beginners.

  • atikrahmanshuvo

I just love this one. Awesome course and instructor. I must buy if he come with another course. Thank you very much.

  • Aqib

He was a great instructor and there was very important knowledge that he imparted.

  • Maqsood

Well I like the course, As a Experience Logo And Branding Art Director, I believe its a good starting point for any one who is just starting with logo's. I like that is show how significant the hand work and mind map is important as a whole process of logo designing!

  • Pawan

Great learning and amazing tips for not only designing a logo but handling the clients and delivering your final work. Great work. Cheers.

  • Adam

This course was impressive. The instructor was very clear and easy to understand. I learned a lot of new things that will help me to become a better designer and improve my workflow. I would definitely recommend this course.

  • darrendesign

Will be very helpful for the begginers! Thanks for the course.

  • Bosston

I thought the course was great. The videos were short and straight to the point. The instructor spoke clearly and used simple language. There are tons of files and resources provided as well. A key takeaway for me is the importance of sketching out logo concepts before working in Illustrator. It's a simple idea but once you start doing it you see how quickly you can run through different concepts and choose the best designs to move forward with. You can expect to learn other things such as the different types of logos, how to brainstorm design ideas, what not to do in your logo designs, and much more.

Overall I'd recommend this course to anyone interested in learning logo design.

  • lvivlubov

All you need to know about (process) how to create a logo and serve it your client are explained clearly in this course.

  • leahan

That was very helpful, and very instructive,Thank you

  • sky_designer1

I am feeling like a best and creative logo designer after getting this lecture

  • Nina

Very informative and constructive course. Love it.

  • Radnish

Great course.

  • chriztianeagle

  • Robert

  • John

This is a great introduction to logo design for the novice. It gives you the foundation to build upon in order to create & establish your own style of logo production.

  • Noor

Not what I was expecting, there were no example work, no detailed understanding of the topics. In my case I just learn two things which I didn't knew. Good for beginners

  • Muhammad

Great Course

  • jemima_ava

Outstanding Experience! It will really help me in future projects

  • andelby

Mark is a truly professional designer. It also explains the most complex things with simplicity. I already knew many things but I was pleased to follow your course: energetic, brilliant and engaging. Recommended!!!

  • lydiachodosh

A very comprehensive overview if you're just getting started in the field, and specifically interested in logo design!

  • priyasumit786

One Of the best Course I have seen on Fiverr,

you will Definitely learn about logos (Even If you are a designer already)

  • camilozuluagaf

Awesome tips and advices to improve your logo design quality.

  • Kevin

This course was great. It really gave me the confidence I needed to get going. It also refreshed some of the things I may have forgot about, and new things I should know about.

  • Andrew

I didn't learn much, I've been doing logo design for 12 years. I would have to say that this program nails every major aspect of logo design. I think it's one of your best courses.

  • lorettaleiva

This course was enjoyable, useful, thorough, and presented in a clear, fast-paced, and engrossing manner. As an art director and designer, I highly recommend this course to students as well as professionals seeking a valuable overview of branding design and the logo process.

  • Max

Too much info! Though I didn't expect so much, but it was really great and now I can deliver more professional experience to my clients.

  • Sohag

Important Speech and Great Technique of Logo design. thanks

  • creativdzine2

Good course for beginners to improve skills in Logo Design.

  • Haseeb

Simply incredible. I just loved the whole experience.

  • farazsiyal

Amazing course, I learned lots of new things from this course... Thanks :-)

  • amanda4job

Great Teacher, basic and clear.

  • ditrap

  • adnan_siddiqui

Amazing detailed course thank you very much :)

  • cre8iveartwork

Interesting course for beginners

  • Ann

  • Zachary

  • Justin

  • Jake

Great course, learned allot.

  • novaillustr

Great course! love instructions , advice and the different ways the instructor offers to get a great result!

  • bcendet

Good

  • mrfattemi

great types I love this course

  • Firoz

excellent

  • ev_studio

It is helpfull

  • Siddhant

Pretty helpful tips. Love how straightforward the course is and how clear Mark is in conveying the message.

  • brand_factory

Amazing course to learn new tip and tools.

  • logoroad

Great series of videos that are right to the point. Loved it! Thanks.

  • Abdul Hae

  • prabhaviridhmik

One of the great course about how to improve your creative skills!

  • Sadia

i like it

  • fist_of_fury

Great tips and tricks

  • nsk_arts

Amazing Course, Ideation process is what attracted me. I have taken so many courses but, I never felt this satisfied with any of the idea process I came through. Really amazing.

  • Siddarth

amazing

  • raihansuman209

Very good tutorial. I learned a lot from you.

  • dunjabosanac

  • mateodcarmona

  • nine_tails_fox

Great course for beginners.
The most thing I loved is the instructor's English accent, I know everything else.
I needed this course to proof to myself that I know everything in Logo Design Techniques and I nailed it.

  • Saz

  • mahlamusa

Very informative with in depth information and tips. He makes the whole process so easy and enjoyable. Wonderful.

  • Stefan

Great in-depth course!

  • mustapha

great course

  • arianit_komneni

This course helped me very much !

  • John

Awesome Info

  • Ragnarok

Great course, learned many things!

  • hana_designer

  • Play

one of best course

  • Muhammad

Great Course

  • atik24

He has covered all the topics as well.

  • Toni

Very good for beginners and for professionals to learn something new and to refresh their knowledge

  • Eliza

Very Helpful Course.. Highly Recommended...!

  • Juan Gabriel

  • Adam

Excellent course!!

  • drinidesign

Great course, thanks!

  • D'Angelo

  • Pakawat

  • Davit

Great course!
Strongly recommend to watch it.

  • jahadul

  • Rajia

It was a really good journey with him. He is really talented instructor. Thank you very much.

  • fasih_ur_rehman

  • Jernej

  • hamidesigner

Good for beginners, very basic concepts.

  • Tara

Informative!

  • D'Angelo

  • raymondleo

  • Lakshay

  • Georg

Great course. Learned a lot!

  • Hamza

It was Very Helpful.

  • Dream

great (y)

  • Risa

It was one of the best online crash courses I have ever taken!

  • ak_writing

Very informative, and helpful.

  • danielaotero

Incredibly well explained!

  • Hamza

it was good

  • voutikarman

Really Excellent Experience.

  • MD. Jahidul

Great course

  • imran5555

Very helpful, thanks.

  • lyroughn

  • adripoggetti

Great!

  • Shawn

  • neonlemar

  • mateodcarmona

You're one step away

Logo Design Fundamentals

4.9 (114)

Frequently Asked Questions

  • What does a logo designer do?

    A logo designer is a graphic designer who specializes in the creation of distinct, memorable, and strategic graphics that represents a company, product, service, or institution. This mark is either a pictorial symbol that represents the brand, or letterforms derived from the brand name, or a combination of the two. Logos are a key element in the branding process and they drive many successful brand identities. Some logos are among the most iconic images in the world.

  • How do I become a freelance logo designer?

    To become a freelance logo designer, it’s important to learn the fundamentals of logo, identity, and brand design. It’s not enough to master software. You need to understand what makes a logo successful. You also need to know why unsuccessful logos fail so that you can avoid those pitfalls. Proper concepting and sketching is a great way to make sure you have a solid foundation before jumping into a final digital execution. Practice makes perfect, so in addition to analyzing great logo design with a critical eye, you’ll need to make a lot of logos yourself.

  • What makes a successful logo?

    A successful logo is memorable, iconic, and packed with meaning. Successful logos can be beautiful, clever, witty, or visually arresting. Above all, they need to succinctly represent the spirit and ethos of the brand through a single image or mark. Successful logos are usually simple, having distilled complex brand messaging into a single visual calling card. A concept or meaning is usually at the core of a successful logo, but sometimes abstract marks can become iconic as the brand itself gains exposure in the public eye. All good logos are strategically appropriate.

  • What skills do I need to be a logo designer?

    The skills you need to be a logo designer include command of basic visual design and communication, an inquisitive nature, the ability to be flexible, and the ability to solve visual problems. Hard skills include software proficiency. Adobe Creative Cloud is the preference of most professional logo designers, and Adobe Illustrator is used most often. Good typesetting skills, as well as the ability to create shapes and utilize effective color schemes, are also essential. A great sense of form and layout are helpful as well.

  • How do I start designing a logo?

    To start designing a logo, you’ll need a proven method or plan of attack. This usually involves a research phase, concept, and ideation, initial sketching, refinement on the computer, presentation to your client, then further refinement based on client feedback. Never begin work without a clearly articulated design brief. This will ensure your ideas are appropriate and strategically sound. It will also ensure you and the client are on the same page and help set expectations. If a brief isn’t provided it’s your job as the designer to ask the right questions before any creative work can begin.

  • How important is a company's logo?

    A company’s logo is arguably the most important piece of communication they’re able to offer the public. A logo is the first touchpoint in a company’s brand, or relationship with their customers. A great logo can draw an audience or customers in and keep them interested, but a poorly designed logo is sure to turn them away. A logo defines and epitomizes the company, and most of the time, it elicits a snap judgment made in a matter of seconds. A logo is the face of the company, and one of the most important branding investments a business can make.