Logo Design Fundamentals

  • 4.9

Logo Design Fundamentals

  • 4.9

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Course Syllabus

chapter 1


  • 1. Welcome (3:36)
  • Course Downloads
  • 2. Tools Required (1:39)
  • 3. History Of Logos
  • 4. Inspiration (3:00)
  • 5. Identity And Brand Ecosystem (1:37)
  • 6. Creative Proceses (1:04)
  • 7. Things To Avoid (2:39)
  • Quiz: Introduction
chapter 2

Getting Started

  • 8. Logo Fundamentals (0:58)
  • 9. Types Of Logos (3:28)
  • 10. General Terminology (1:57)
  • 11. The Creative Brief (2:12)
  • 12. Research (8:05)
  • Quiz: Getting Started
chapter 3


  • 13. Word Lists And Mindmapping (2:48)
  • 14. Doodles (1:29)
  • 15. Initial Sketches (1:43)
  • 16. Choosing A Visual Approach (1:22)
  • 17. Color Considerations (4:35)
  • Quiz: Ideation
chapter 4

Approach 1: Vector Monogram

  • 18. From Sketch To Comp (4:33)
  • 19. Illustrator Drawing Tips (8:50)
  • 20. Making A Monogram (5:31)
  • 21. Flexibility (1:27)
  • 22. Typography (7:36)
  • Quiz: Approach 1: Vector Monogram
chapter 5

Approach 2: Handmade Combination Mark

  • 23. Refining Your Sketch (11:16)
  • 24. Brush Tool Basics (11:04)
  • 25. Adding Color (9:09)
  • 26. Vectorizing (7:32)
  • 27. Adding Texture (5:46)
  • Quiz: Approach 2: Handmade Combination Mark
chapter 6

Approach 3: Logotype

  • 28. What Not To Do (1:49)
  • 29. Picking The Right Font (2:18)
  • 30. Manipulating Fonts (13:15)
  • Quiz: Approach 3: Logotype
chapter 7

Partnering with The Client

  • 31. Be Your First Critic (2:03)
  • 32. Presentation Tips (5:23)
  • 33. How To Handle Feedback (1:05)
  • 34. Delivering Final Files (7:23)
  • Quiz: Partnering with The Client
chapter 8


  • 35. Conclusion (1:39)
chapter 9

Final Quiz

  • Final Quiz

Course Description

We’re bombarded by logos every day. They’re ubiquitous, but how many are truly successful? This course is for anyone who wants to get a leg up on the competition by learning how to create memorable, eye-catching, and strategically-sound logos. I’m offering a sure-fire process that will enable you to confidently move towards the finish line without ever hitting a roadblock — regardless of skill, talent, or experience level. We’ll look at examples of great historical and contemporary logos. I’ll share tips, tools, techniques, resources, and best practices. We’ll cover how to get started, navigating client relationships, and proper file handoffs. Most importantly, I’ll provide a framework for concept generation that will give your creative mind the structure and freedom to soar to new heights.

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45 Reviews

  • 4.9
  • lydiachodosh

A very comprehensive overview if you're just getting started in the field, and specifically interested in logo design!

  • Saz

  • camilozuluagaf

Awesome tips and advices to improve your logo design quality.

  • Noor

Not what I was expecting, there were no example work, no detailed understanding of the topics. In my case I just learn two things which I didn't knew. Good for beginners

  • idesign_4u .


Very informative!

  • Risa Yanai

It was one of the best online crash courses I have ever taken!

  • letter10logos .

  • Lori Konomos

  • lorettaleiva .

This course was enjoyable, useful, thorough, and presented in a clear, fast-paced, and engrossing manner. As an art director and designer, I highly recommend this course to students as well as professionals seeking a valuable overview of branding design and the logo process.

  • raihansuman209 .

Very good tutorial. I learned a lot from you.

  • Prabhu TL

Its really awesome...!

  • hamidesigner .

Good for beginners, very basic concepts.

  • Faruck Ahmed

  • chriztianeagle .

  • ditrap .

  • andelby .

Mark is a truly professional designer. It also explains the most complex things with simplicity. I already knew many things but I was pleased to follow your course: energetic, brilliant and engaging. Recommended!!!

  • ak_writing .

Very informative, and helpful.

  • Jake Burleson

Great course, learned allot.

  • prabhaviridhmik .

One of the great course about how to improve your creative skills!

  • leahan .

That was very helpful, and very instructive,Thank you

  • farazsiyal .

Amazing course, I learned lots of new things from this course... Thanks :-)

  • Robert Craige

  • John Eather

This is a great introduction to logo design for the novice. It gives you the foundation to build upon in order to create & establish your own style of logo production.

  • mahlamusa .

Very informative with in depth information and tips. He makes the whole process so easy and enjoyable. Wonderful.

  • bcendet .


  • Mohammod Matubber

it's an awesome course

  • Ann Hester

  • Siddarth Luthra


  • jahadul .

  • mrfattemi .

great types I love this course

  • sky_designer1 .

I am feeling like a best and creative logo designer after getting this lecture

  • Davit Margaryan

Great course!
Strongly recommend to watch it.

  • Adam Samaeli

This course was impressive. The instructor was very clear and easy to understand. I learned a lot of new things that will help me to become a better designer and improve my workflow. I would definitely recommend this course.

  • atikrahmanshuvo .

I just love this one. Awesome course and instructor. I must buy if he come with another course. Thank you very much.

  • drinidesign .

Great course, thanks!

  • cre8iveartwork .

Interesting course for beginners

  • imran5555 .

Very helpful, thanks.

  • darrendesign .

Will be very helpful for the begginers! Thanks for the course.

  • tamika grant

  • Radnish Bhahoo

Great course.

  • balubfa12 .

Excellent course.

  • lyroughn .

  • Dream Studios

great (y)

  • fist_of_fury .

Great tips and tricks

Frequently Asked Questions

  • What does a logo designer do?

    A logo designer is a graphic designer who specializes in the creation of distinct, memorable, and strategic graphics that represents a company, product, service, or institution. This mark is either a pictorial symbol that represents the brand, or letterforms derived from the brand name, or a combination of the two. Logos are a key element in the branding process and they drive many successful brand identities. Some logos are among the most iconic images in the world.

  • How do I become a freelance logo designer?

    To become a freelance logo designer, it’s important to learn the fundamentals of logo, identity, and brand design. It’s not enough to master software. You need to understand what makes a logo successful. You also need to know why unsuccessful logos fail so that you can avoid those pitfalls. Proper concepting and sketching is a great way to make sure you have a solid foundation before jumping into a final digital execution. Practice makes perfect, so in addition to analyzing great logo design with a critical eye, you’ll need to make a lot of logos yourself.

  • What makes a successful logo?

    A successful logo is memorable, iconic, and packed with meaning. Successful logos can be beautiful, clever, witty, or visually arresting. Above all, they need to succinctly represent the spirit and ethos of the brand through a single image or mark. Successful logos are usually simple, having distilled complex brand messaging into a single visual calling card. A concept or meaning is usually at the core of a successful logo, but sometimes abstract marks can become iconic as the brand itself gains exposure in the public eye. All good logos are strategically appropriate.

  • What skills do I need to be a logo designer?

    The skills you need to be a logo designer include command of basic visual design and communication, an inquisitive nature, the ability to be flexible, and the ability to solve visual problems. Hard skills include software proficiency. Adobe Creative Cloud is the preference of most professional logo designers, and Adobe Illustrator is used most often. Good typesetting skills, as well as the ability to create shapes and utilize effective color schemes, are also essential. A great sense of form and layout are helpful as well.

  • How do I start designing a logo?

    To start designing a logo, you’ll need a proven method or plan of attack. This usually involves a research phase, concept, and ideation, initial sketching, refinement on the computer, presentation to your client, then further refinement based on client feedback. Never begin work without a clearly articulated design brief. This will ensure your ideas are appropriate and strategically sound. It will also ensure you and the client are on the same page and help set expectations. If a brief isn’t provided it’s your job as the designer to ask the right questions before any creative work can begin.

  • How important is a company's logo?

    A company’s logo is arguably the most important piece of communication they’re able to offer the public. A logo is the first touchpoint in a company’s brand, or relationship with their customers. A great logo can draw an audience or customers in and keep them interested, but a poorly designed logo is sure to turn them away. A logo defines and epitomizes the company, and most of the time, it elicits a snap judgment made in a matter of seconds. A logo is the face of the company, and one of the most important branding investments a business can make.