Stories That Sell: 7 Secrets To Create Killer Content

  • 4.9 (326 Reviews)
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  • Learn from hand-vetted instructors, experts in their field

Stories That Sell: 7 Secrets To Create Killer Content

  • 4.9 (326 Reviews)
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will showcase your new expertise on your profile page after completing the course. Cool, right?.

Course Syllabus

Chapter 1


  • Introduction (2:08)
  • 1. Secret 1: Write Like A Seventh Grader (9:26) Free
  • Quiz - Secret 1: Write Like A Seventh Grader
  • 2. Secret 2: Perfect The Headline (8:14)
  • Quiz - Secret 2: Perfect The Headline
  • 3. Secret 3: Focus On The Apple, Not The Orchard (4:26)
  • Quiz - Secret 3: Focus On The Apple, Not The Orchard
  • 4. Secret 4: Imagine You're Sherlock Holmes (5:59)
  • Quiz - Secret 4: Imagine You're Sherlock Holmes
  • 5. Secret 5: Paint With Rare Metaphors (9:43)
  • Quiz - Secret 5: Paint With Rare Metaphors
  • 6. Secret 6: Use The "APSA" Outline (15:09)
  • Quiz - Secret 6: Use The "APSA" Outline
  • 7. Secret 7: Partner With Big Publications (10:51)
  • Quiz - Secret 7: Partner With Big Publications
  • 8. Bonus: Tips to Be A 5 Star Freelancer (16:05)
  • 9. Closing Thoughts (3:16)
Chapter 2

Final Quiz

  • Final Quiz

Course Description

  • play 10 Videos
  • time 1.4 Hours

It’s rare to find writing that makes you nod your head, drop your jaw, and open your wallet. That's what this course is for. It's for anyone writing emails, articles, sales pages, social posts, and more. This course is perfect for anyone who wants to use writing to get better results. No fluff. No touchy-feely theories. Only proven tactics, tools, and templates to make you a killer content creator.

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326 Reviews

  • 4.9
  • yudasinal

Amazing and invaluable content and tips! Jon does a great job engaging you throughout each and every lesson and his tips are extremely actionable! I'm excited to make use of them and become a better storyteller! Thank you, Jon!

  • Raj

  • Michelle

Very helpful and memorable tips!

  • topairgun

  • Donna Evelyn

Simply fabulous! Very practical, realistic, and useful information. Great "insider tips". Worth the price of the course!

  • marcusng27

Great course about writing effective stories and articles about anything! Simple to understand and awesome examples and descriptions. Would definitely recommend!

  • Erik

When you take this course, you will walk away with a skill set to tell your story and drive sales!

  • nicolajwood

Loved the course! Clear information, actionable tips. Can't wait to try them out! Thank you!

  • tzina88

  • laurenwhale

A great multimedia course covering a diverse range of subjects accessibly, led by an engaging, honest, and experienced tutor.

  • Christian John

Wow! I was really impressed by Youshaei's course! He explained effective writing processes in a very simple and entertaining way! I highly recommend this course!

  • Udim

Great course. We need a transcript.

  • carrieglenn

The streets were lined with snow. It was freezing, and I'd stepped in a deep puddle on the way to class. I had to walk around like that all day. I remember it like it was yesterday. I step into the lobby of the New York Film Academy, where I'm to spend the next four weeks, seven days a week, earning my certificate in Digital Filmmaking. Do I care that it's cold? No. Do I even care that my foot is wet? No. I'm in NYC learning how to make movies! A dream come true. Writing is a huge part of the course and I learned a boatload. My time studying in NYC illustrates only one of my many experiences with studying writing. Suffice to say, I KNOW A LOT about what makes a good story and how to tell the good teachers from the not so good ones! Jon's course is FANTASTIC and he's a FABULOUS teacher! Thank you, Jon!!! Can't wait to start your other course! Carrie :)

  • Iram

Great tips! I knew a few of them already, but the way he has described secrets to writing killer content is concise and worth. Great to get real-time results. Thank you!

  • bretau

Easy, actionable suggestions. Putting labels on a lot of the stuff many writers do intuitively. Clear and easy to follow direction.

  • juliuscato

Great source of information, inspiration and strategy relating to using modern methods of sharing ideas via the internet. Great Job Jon look forward to doing more work with you in the near future.

  • socialified

Really great course, simple and precise information, also the guy teaching was really comfortable to listen to and a great story teller. (can't remember his name)

  • Brandon

Great Course!

  • Kaeli

  • cnsllc

  • zurichexpat

Informative and inspiring. There is so much value in the take-aways!

  • arthurpoland

You can go from beginner to PRO in the writing world in under a day!

  • coachgambit

Loved it. Couldn’t get enough of it.

I’m so inspired to write and get my content out there.

I have a framework and learned plenty new skills to make my writing pop. I even learned how to pitch major publications

  • thexxjudge

Great Course! Thanks a lot

  • lesleywrites

The course is short, but memorable. I look forward to trying out every tip. I'm pretty sure the advice is excellent.

  • uditarora1997

Great one Jon, A lot of value delivered!

  • alysonwriter

Bright and wonderful ideas, just like a box of hidden treasures waiting to be discovered... smiles!

  • dwoehr

Jon is an excellent presenter, and I learned quite a few new things that can help me write better articles, blog posts and maybe product descriptions. I look forward to implementing his techniques.

  • Gabriela

Great content ! Full of information with short videos but straight to the point!
Highly recommended!

  • sal_vulcano

  • Abida

  • icic13

Really impressed by the course content. Learned a lot of things.

  • Florian

  • ntahniel_ndegwa

  • sekaid2019


  • evgeniap

I found it extremely useful. Packed with practical advice. Thank you for sharing those secrets.

  • pattym

I've spent so much money to try to find this exact information in this course. This is exactly what I needed to help me to put together great content for my blog and for anything else I choose to write in the future. Thank you so much!

  • montanaruark

Great course. Thanks for the help.

  • dclover1

I really enjoyed this course. Definitely gave me some inspirational thoughts to use towards my business.

  • clivecastle

Loved it. I actually learned some valuable tips which I will be able to apply immediately. Great conversational teaching style, and very accessible throughout.

  • Trixy

Great Content, Great Course, Great Delivery, Thanks for the tips, apps and the lesson. I rated 4 stars instead of 5 just because, I'm a beginner in content marketing, I expected to see a guideline to follow when writing on a topic especially topics you know nothing about; the research process, mapping out your outlines etc. Overall great course.

  • Mark

Very fun and concise!

  • sameerkh3

  • jontcoleman

Really strong ideas, distilled into easy-to-do steps. Grateful for the course!

  • Shanna

So well crafted and easy to follow. I am definitely signing up for his other course!

  • Josipher

I had to pause a lot of time to take notes etc....This consumes a lot of time.
It is great to have downloadable notes attached to the videos.

  • Paul

Great course, easy to follow with terrific information.

  • Octavia

  • Thiago

Great information, Excellent course to start off.

  • sanda5

I had been a creative writer to local newspapers+ a poetry book and lost my inspiration with my father's death 10 years ago...

Have been wanting to start again.... This really Inspired me and showed me how to start again... something I loved doing apart from graphics....

Loved the course & Thank you so much....

  • ogunquit

This course was by far the most amazing course - This course helped me understand why some of my stories were well received, while others were just OK. Now I will re-write those stories to make each one of them significant apples in the orchard.

  • Paul Stephen

Wow! I thought I knew how to write stories. I didn't. Jon shared a real way to create the story. Loved the examples. Thanks Jon. Also thanks for the warnings. Very much appreciated.

  • lorihil007

So many great takeaways with this course. I have written for Forbes and other online publications and have been freelancing online for quite a while and learned so much. Taught in a straightforward and simple way. Great stuff

  • alexandracam163

There were some pieces of advice that didn't apply to the type of content I write. For instance, if we're not writing about a "product" per se. Otherwise, it was immensely helpful.

The biggest issue is not having the ability to refer back to the content in any way other than watching the videos. it would be nice to have summaries

  • nikavoice

When I decided to purchase this course. I was hoping to learn fresh ideas; not the boring or stale fluff stuff. Oh, boy! I was in for a treat. Jon Youshaei presentation was fabulously engaging, funny and entertaining. Jon shared a wealth of information; that I cannot wait to add to my routine. This course has sparked my creativity in a way... That will make new content shine bright like a diamond. Do I endorse this course? Of course! I give it the Nika approval stamp. Cheers! =)

  • melissahoff

You won't find more actionable information in one place on this subject than you can find here. I already knew some of the concepts but sometimes it helps to have someone tell you how to skip to the front of the line... especially someone who's proven that it works. Jon delivers.

  • Carolina

After a decade of being a professional writer I was feeling uninspired and stuck. I was hesitant about purchasing this course, but I'm glad I did. It offered new insights, provided valuable advice, and was realistic about the process. Thank you!

  • hchogan

Great, practical insights and advice. Highly recommend.

  • jeantexin

As someone who just began his freelance writing, this is truly a guide I wish I had sooner. Very easy to get through the course and amazing tips. It's so good I've gone through the course twice. I HIGHLY recommend it if you're serious on becoming an amazing writer!

  • Jodi

Great tips and advice to becoming a successful content writer and marketer - amazing value for money and a worthy investment.

  • jackvo29

Another great course from Jon. The way he explains things is just simply amazing. I totally recommend this course to anyone who wants to improve the writing skill.

  • Alexander

Better than any lesson I received in school!
This course has added much more to my writing ability. 5 stars.

  • likeslikes

I wish there were downloadable materials. I ended up pausing and taking screenshots of various images along the way. Downloadable materials would have been very nice. In fact, many $10.99 udemy courses include them, and I was surprised this one didn't.

This is a good course, and if half stars were allowed I'd give it a 4.5 overall.

  • cleanercontent

I admit I made excuses for months on why I shouldn't take this course. I felt it was too expensive for how short the total class was. I told myself "I'm on Fiverr to make money not spend it". I'm not sure what made me finally cough over the $45, but I can tell you, in the 7 years I've been writing, I've never had someone magically help me understand the secret of writing killer content. If you don't take this course, that's okay. Because I did, and now I've updated all my Fiverr gigs to reflect what I learned, and I plan on selling more gigs than I ever have before. Thanks!

  • andyproctor

Excellent information for anyone who wants to write impactful and lastingly relevant content. I loved the tool suggestions he gave to help with analysis of reading level and headlines as well as the real world advice on how to get your writing published in larger publications. This one tip was worth the whole course for me as this is one of my big goals for this year.

  • peakwriter20

The lectures were quite educative and instructive. I would rate it 5 stars.

  • pagegenius

I was skeptical at first because I thought this may be just a blog article laid out as a course for $30 but it was one of the best courses I've attended so far and I've attended many. Definitely worth the money.

  • franklin

Taking this course felt like getting a hug from my girlfriend after a really stressful day. it was simple and straightforward, made me feel like I could really get good at this and make money along the way. I can't wait to see how good I get at creating copy that sells.

  • Anneliese

Jon laid out a path of clear, actionable steps to follow that I have not seen anywhere else... This course is a game changer. Thank you to Fivver and Jon!

  • Magenta

Jon did an amazing job of delivering exactly what he promised in clear, valuable, and memorable ways. I was able to take notes, and think of practical applications for what I learned, as I enjoyed his presentation. I recommend this course without hesitation; great value for the price!

  • Francesca

GREAT course. Excellent strategies. Couple of thoughts:
1. Strategy #7 is a little weak. The advice is great, but it lacks depth about how the system of contributing ideas actually works. Give more mechanics. And how does that really translate to writing for publications directly? Right now, it doesn't feel like it belongs in this course without that granularity.
2. Of the two examples provided on how to write a compelling story, one is a video and this is a course on writing. While I understand that videos require writers, my guess is most people taking this course are like me and are not ready or connected enough to write scripts for videos. A better and more germane example would have been to write about a lead generation email for a client and aligned landing page, or a blog post, or web copy of some sort.

Just my two cents. Otherwise a great course and I did learn quite a bit. Thank you.

  • Vineet

Becoming a 7th grader again!
I like the course, came to know about it after connecting with Jon on LinkedIn

The concept is clear! , the easiest way to state is " the more educated you are, the more we complicate Simple Stuff"

Just writing the stories which connect, which takes us on a visual journey & which we are familiar with is the key in writing!
I am glad we got connected & I went for my first course on fiverr with yours

  • Will

The tips were not really anything that a writer doesn't already know. However, it was a good refresher and the instructor had fun, easy ways of getting his points across.

  • dieguito99

Loved the content, was left starving for more.

  • high

An excellent course that teaches how to write an excellent story about anything.

  • Blake

Very informative lesson. I learned more in these few videos than I expected. You get taught what skills you need and how to develop them.

  • cnappleton

Very good course, one that can be used as a tool. You can always go back for pointers! A couple of handouts would have been nice; I found myself taking a lot of screenshots so that I would have to keep going back to the tape.

Good Course, great tips!

  • nicolaswrites

I loved it. Not only did I learn a whole lot, but this course made me fall in love with content writing all over again. Amazing job

  • twocatsstanding

Loved it - great presentation with engaging content and well paced chapters. Most important of all? I've put the advice into practice straight away.

  • francosalzillo

Solid strategies. Good analogies, short, concise course.

  • William

  • Imran

This course is really helpful for all the content creators. Thanks for providing such a helpful information.

  • vivekiyyani

  • Kaleb

Great advice from a successful writer.

  • Andy

Jon was a great presenter. His course was well-structured and planned out--just like he teaches. Most people would think that this course is all wrong for me as a voice-over artist, but the truth is, I see myself as a storyteller, even if it's with someone else's words. If I can interact with my buyers as Jon taught, I can tell their story better, and we all grow together.

  • Daniel

Really excellent insights. This course is jam packed full of golden information, presented in an easy to digest way. Applying these steps to your business is a sure way to bring much greater success.

Thank you!

  • miiila

Great course! Some new things and tips, some things you maybe already know or do intuitively anyway probably but which are always good to see or hear "put together" and remember. I took quite a few notes about things I want to pay more attention to in future.

  • kimmiemcgaw

Fantastic content. Entirely relevant and immediately applicable. Only suggestion is to do handouts or a slide with a summary of the learning points for each section. I had to stop and rewind multiple times as some of the points rolled into the next. Sample articles to review with your checklist would've been extremely helpful, too. Still, was a Very worthwhile course and a high value for the price.

  • Cameron

  • Richard

Awesome course and very easy to apply to any subject.

  • brucexavier

I was blown away by the precise way Jon presented the concepts. He is extremely clear and very effective in the way he delivers the core concepts of writing a great story. Loved the course.

  • valeriekyle

Learnt a lot from this but was specifically blown away by the 'closing thoughts' !

  • rjhartley

  • juanwriter

A pleasure to watch from the beginning to the end.

  • virtulon

  • Maha

  • ashleydavidsonf

This was my Friday night "movie" and I did all 7 lessons and the bonus in one setting. So much good information. Each lesson is broken down into easy and understandable sections with great examples on how, why, and when to do things throughout the writing process. The lessons are not long and drawn out, but concise and to the point. I highly recommend this course for anyone who wants to be a better writer and learn new writing skills and practical techniques.

  • explainervids4u

An insightful and flowing course that has certainly opened my eyes. I recommend this course to anyone who writes content. The carefully structured approach detailed in the course is exactly what I needed to refocus my personal writing plan. The truth is, I didn't have much of a plan. Now I do. If you take this course, I am sure you will have too. A great investment, one I am glad I made.

  • allwritenow

This content was very engaging and informative content. It was presented in small easy to digest bites with specific examples. Well done!

  • Jacob

Daunting to see the level of care and forethought that goes into providing exceptional service but this course is a perfect introduction to setting the benchmark. I'm excited to take the lessons I've learned here and begin experimenting with them in practice. Have definitely been guilty in the past of using fancy words to show intelligence when it's clear that simplicity is the key to creating engaging content.

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Stories That Sell: 7 Secrets To Create Killer Content

Frequently Asked Questions

  • What is copywriting exactly?

    Copywriting is a form of writing that creates advertising, promotional, and marketing materials. Copywriters are responsible for writing the text that appears on brochures, billboards, websites, emails, blogs, press releases, product descriptions, and any other kind of “copy” that is read and reviewed before someone makes a purchase or investment. Unlike news writing, copywriting is geared towards promoting the reader to take action. Copywriting is the art of using words with purpose.

  • How to choose what to write about?

    First conduct research in the desired field you'd like to write about. Search the topic in Google and see what topics in your field are ranking first. This means they garner the most interest from your potential audience. Once you've done your research, create your own content that is unique, but still draws on the same top-performing keywords. This helps ensure your content will rank high on Google and get the attention it deserves.

  • Is copywriting in demand?

    Absolutely. Business and copywriting are siblings. Anyone who has a business or something to sell needs a talented Copywriter. You can't run any marketing campaign without engaging and persuasive copy. This is why copywriters are a key part of the digital marketing equation and the demand for copywriting will continue to grow. It's writing that drives results for your business. As long as there's a need to sell, there will be a need for copywriting.

  • How much should I charge for website copy?

    According to ClearVoice, most intermediate to advanced freelance writers charge between 10 cents to $1 per word, depending on the amount of work they will have to put into the project. You can raise your prices if you are providing SEO optimized content, which is content that includes top-performing keywords.

  • What skills does a copywriter need?

    Copywriters need to be adapt to writing and editing in English, researching sources, citing statistics from reputable platforms, and coming up with brand new ideas for entirely original articles and pieces over and over again. It’s definitely a refined art form that is innate for some people – you must love to read, write, and edit. Additionally, you have to be able to manage your time, since “writer’s block” is not an excuse with a paying client that is working on a timeline.

  • What's the best way to kick-start a freelance copywriting career?

    Take this copywriting course on Learn from Fiverr. It took Jon months of work to distill years of insights so you can digest it in minutes. So you can fast forward your career past the many mistakes other marketers make without realizing, once you complete the course, is a great way to start a copywriting career. Set your initial Gig price low as you really hone in on your craft and gain more experience.