Google Search Ads Fundamentals
Learn how to make an immediate impact on your audience by ranking #1 on their search.
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30-day money-back guarantee
Not satisfied?
Reach out to our customer support team within 30 days to receive a full refund.
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Unlimited access, anywhere, anytime
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Learn from hand-vetted instructors, experts in their field
Google Search Ads Fundamentals
Learn how to make an immediate impact on your audience by ranking #1 on their search.
-
30-day money-back guarantee
Not satisfied?
Reach out to our customer support team within 30 days to receive a full refund.
-
Unlimited access, anywhere, anytime
-
Learn from hand-vetted instructors, experts in their field
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1The Power of Search Marketing
- 1. Course introduction (2:12)
- 2. How Do People Search (5:10)
- 3. What Can You Learn From Search (2:12)
- 4. SEO vs. SEM (3:45)
- 5. Search vs. Social (Push vs. Pull) (0:58)
- 6. How Google Serves Ads (2:04) Free
- Quiz: The Power of Search Marketing
Campaign Setup Best Practices
- 7. Google Campaign Types (3:27)
- 8. Objectives and Conversions (1:25)
- 9. Ad Extensions (2:44)
- Quiz: Campaign Setup Best Practices
Keyword strategy - Ad Groups
- 10. Types of keywords
- 11. Measuring Purchase Intent of Keywords (2:14)
- 12. Brand vs. Non-Brand Keywords (2:27)
- 13. Keyword Research (7:17)
- 14. Identifying proper match types (4:26)
- Quiz: Keyword strategy - Ad Groups
Bidding Strategy
- 15. Bidding Strategy (5:32)
- Quiz: Bidding Strategy
Search Ad Hall of Fame / Ad Copy
- 16. Search Ad Hall of Fame (10:32)
- Quiz: Search Ad Hall of Fame / Ad Copy
After the Click: Landing Pages, Results and ROAS
- 17. Landing Page Best Practices (3:56)
- 18. Tracking Results & Google Tag Manager (7:13)
- 19. Google Analytics (4:11)
- Quiz: After the Click: Landing Pages, Results and ROAS
Optimization and Refinement
- 20. Optimization and Refinement (8:58)
- 21. How to Optimize for Voice Search (5:17)
- Quiz: Optimization and Refinement
Summary
- 22. Conclusion (0:45)
Final Quiz
- Final Quiz
After Completing This Course You Will Be Able To
About This Course
With over 2 billion websites in existence worldwide, being the first answer to your audiences’ questions when they search for a product or service is essential. In this in-depth Google Search Ads course for beginners, you’ll learn how to build successful search campaigns, run A/B testing, devise professional keyword strategies and unpack best practices for targeting, Ad copy and engaging landing pages.
You’ll learn how to use search marketing to drive revenue and results for your business, going into the details behind bidding strategies and campaign optimization. You’ll find out how Google determines whether or not your Ad will make an appearance in a search and what affects your final results.
By the end of this course you’ll know everything you need to get your website on the top of a search page and engage your audience right away.
About This Course
With over 2 billion websites in existence worldwide, being the first answer to your audiences’ questions when they search for a product or service is essential. In this in-depth Google Search Ads course for beginners, you’ll learn how to build successful search campaigns, run A/B testing, devise professional keyword strategies and unpack best practices for targeting, Ad copy and engaging landing pages.
You’ll learn how to use search marketing to drive revenue and results for your business, going into the details behind bidding strategies and campaign optimization. You’ll find out how Google determines whether or not your Ad will make an appearance in a search and what affects your final results.
By the end of this course you’ll know everything you need to get your website on the top of a search page and engage your audience right away.
What You Will Learn
- How to create a professional Google Ads Campaign
- Search Engine marketing best practices
- How to tap into your audience’s desires and needs through search behavior
- The elements of a powerful landing page that maximizes your ROI
- How Search Engine Marketing is different from other marketing channels
- How to track your conversions like a pro
- How to optimize your campaign for voice search
Why learn with Sharon Lee Thony?
With an MBA and 15+ years of experience building global brands and creating award-winning marketing campaigns for top-tier clients, Sharon Lee Thony is an expert digital marketer in every sense of the word. She has worked with top brands such as Saatchi & Saatchi, P&G, Johnson & Johnson, Axe and Dove.
Who Is This Course For?
- Anyone who wants to learn the basics of search marketing
- Digital marketers who want to expand into search marketing
- Anyone wanting to start a career in Google Search Ads
- SEO specialists wanting to diversify their SEM skillset
- Web programmers, designers, front end and full stack developers
- Digital nomads looking for work that they can do from anywhere in the world
- Marketing managers and reps looking to elevate their existing skills
- Beginner level
Requirements
- Access to Internet
- Computer / Laptop / Mobile Device
What Is Included?
38 Reviews
Great Course, nice insights!
Interesting and educative course
Thanks for help
I was extremely disappoint to enroll in this course. I was not expecting this quality of basic content from Favier platform.
I strongly recommend to take Google Search Fundamental Course for free rather than enrolling to this fundamental course. Don't waste your money !!
Great for a beginner
I dont know who copied from whom but a lot of your content exactly matches with several article from wordstream. By exactly i mean word to word and also the images used also matches exactly with those articles. I am very disappointed and I feel like being cheated
Very Informative Course. Thanks for sharing the great knowledge. Cheers.
Way too low level. I thought I would learn to buy the right keywords
Great Fundamentals Course on Google Search Ads! Don't go on Youtube just get this Course if you're starting out
Great course and teacher!
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1The Power of Search Marketing
- 1. Course introduction (2:12)
- 2. How Do People Search (5:10)
- 3. What Can You Learn From Search (2:12)
- 4. SEO vs. SEM (3:45)
- 5. Search vs. Social (Push vs. Pull) (0:58)
- 6. How Google Serves Ads (2:04) Free
- Quiz: The Power of Search Marketing
Campaign Setup Best Practices
- 7. Google Campaign Types (3:27)
- 8. Objectives and Conversions (1:25)
- 9. Ad Extensions (2:44)
- Quiz: Campaign Setup Best Practices
Keyword strategy - Ad Groups
- 10. Types of keywords
- 11. Measuring Purchase Intent of Keywords (2:14)
- 12. Brand vs. Non-Brand Keywords (2:27)
- 13. Keyword Research (7:17)
- 14. Identifying proper match types (4:26)
- Quiz: Keyword strategy - Ad Groups
Bidding Strategy
- 15. Bidding Strategy (5:32)
- Quiz: Bidding Strategy
Search Ad Hall of Fame / Ad Copy
- 16. Search Ad Hall of Fame (10:32)
- Quiz: Search Ad Hall of Fame / Ad Copy
After the Click: Landing Pages, Results and ROAS
- 17. Landing Page Best Practices (3:56)
- 18. Tracking Results & Google Tag Manager (7:13)
- 19. Google Analytics (4:11)
- Quiz: After the Click: Landing Pages, Results and ROAS
Optimization and Refinement
- 20. Optimization and Refinement (8:58)
- 21. How to Optimize for Voice Search (5:17)
- Quiz: Optimization and Refinement
Summary
- 22. Conclusion (0:45)
Final Quiz
- Final Quiz
Sample lesson