Learn Analytics - Google Analytics Online Learning Program

Google Analytics: From Beginner to Expert

Google Analytics: From Beginner to Expert

Knowing your way around Google Analytics is a surefire way to excel in the digital marketing industry. GA allows you to monitor your digital marketing strategies and track valuable metrics so you can understand your audiences’ behaviors and make improvements to your ad campaigns and websites.

Expand your knowledge base with this in-depth Analytics program that will take you from beginner to master.

About the program

Knowing your way around Google Analytics is a surefire way to excel in the digital marketing industry. GA allows you to monitor your digital marketing strategies and track valuable metrics so you can understand your audiences’ behaviors and make improvements to your ad campaigns and websites.

Expand your knowledge base with this in-depth Analytics program that will take you from beginner to master.

What you will learn:

  • Getting Started with Your GA Account: Navigate your way around the GA interface, learn about the tech behind GA and familiarize yourself with basic analytics terminology.
  • Navigating Reports: Gain a deeper understanding of your audience and marketing channels by learning how to expertly interpret audience, acquisition, behavior and conversion reports.
  • Campaign, Ads and Conversions Tracking: Learn how to measure your advertising ROI and track your website with Google Analytics.
  • Data extraction techniques: Know how to pull valuable, actionable data from GA in order to streamline your approach and amplify your results.

Who is this program for?

  • Digital Marketers wanting to improve campaigns with data-driven insights
  • Web programmers, designers, front end and full stack developers looking to diversify their skillset
  • Anyone wanting to start a career in analytics
  • Product managers needing reliable data to ensure ROI and customer satisfaction
  • Marketing managers looking to understand data for enhanced campaign strategies
  • All levels of experience

This program includes the following courses:

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Jeff Sauer

Google Analytics - Fundamentals

Build your Google Analytics knowledge from the ground-up with this detailed fundamentals training course. Learn how to harness the power of Analytics to get the most out of the data you collect.

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Jeff Sauer

Google Analytics - Advanced

Navigate the complex world of analytics like a pro with this in-depth course designed to help you put Google Analytics into advanced action. You’ll learn about obtaining clean data, campaign, ads and conversion tracking, SEO reports, advanced segments and measurement techniques for content engagement.

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Jeff Sauer

Google Analytics - Mastery

Learn the techniques of expert analysts so that you can utilize your skills to gain data-driven insights into your digital content. This course dives deep into how data collection works and covers calculated dimensions and metrics, advanced conversion reports and how to extract useful data from GA.

Our Expert Instructor

Jeff Sauer

World-renowned Google Analytics wizz, he has been named one of the top 25 most influential PPC experts. He has turned 14,000 digital marketers into Google certified professionals in addition to delivering more than 100 keynote presentations and workshops in 15 countries.

$74

$116
30-day money-back guarantee
Unlimited access, anywhere, anytime

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