Google Analytics - Fundamentals
  • 4.7 (74 Reviews)
 

Google Analytics - Fundamentals

Learn the fundamentals of Google Analytics from a world-renowned expert.

  • 4.7 (74)

$32 Buy Course Free Preview
  • 30-day money-back guarantee

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    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

Google Analytics - Fundamentals

Learn the fundamentals of Google Analytics from a world-renowned expert.

  • 4.7 (74 Reviews)

 
  • 30-day money-back guarantee

    Not satisfied?

    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1

Lessons

  • Introduction (3:15)
  • 1. Web Technology (17:33) Free
  • Quiz - Web Technology
  • 2. Web Analytics Terminology (18:12)
  • Quiz - Web Analytics Terminology
  • 3. Getting Started With GA (12:48)
  • 4. Fundamentals of GA (12:15)
  • Quiz - Fundamentals of GA
  • 5. What We Can Do With GA (11:21)
  • Quiz - What We Can Do With GA
  • 6. Your GA Account (25:20)
  • Quiz - Your GA Account
  • 7. Navigating GA UI (22:18)
  • Quiz - Navigating GA UI
  • 8. Audience Reports (37:05)
  • Quiz - Audience Reports
  • 9. Acquisition Reports (17:07)
  • Quiz - Acquisition Reports
  • 10. Behavior Reports (15:29)
  • Quiz - Behavior Reports
  • 11. Conversion Reports (19:20)
  • Quiz - Conversion Reports
  • 12. Account Administration (29:26)
  • Quiz - Account Administration
  • 13. Summary (1:52)
Chapter 2

Final Quiz

  • Final Quiz

After Completing This Course You Will Be Able To

  • Have a better understanding of how traffic is performing and converting on a site
  • Navigate your way around Google Analytics features with confidence
  • Use Google Analytics reporting to gain meaningful insight into your data
  • Structure your account like an expert and ensure that you obtain clean data
  • Define measurable goals for your website
  • Understand how web analytics technology works with JavaScript
  • Know your way around professional analytics terminology
  • Work with audience, behavior and conversion reports

About This Course

Google Analytics is the most widely used software on the internet and is enjoyed by over 80% of website users. That means that if you have a website or work in the field, understanding how Google Analytics works is essential.

There has been a huge leap forward in data collection in the 21st century and Google Analytics (GA) is leading the way. Now you can build your GA skills from the ground-up with this detailed fundamentals training course. Learn how to harness the power of Analytics to get the most out of the data you collect, starting with the first steps to creating and structuring your account and moving on to analytics terminology, setting goals for your site, working with data and understanding audience, behavior and conversion reports.

No prior knowledge or experience is needed to take this course so there’s no excuse not to take the opportunity to dive into the world of analytics today and master the basics of this powerful platform.

About This Course

Google Analytics is the most widely used software on the internet and is enjoyed by over 80% of website users. That means that if you have a website or work in the field, understanding how Google Analytics works is essential.

There has been a huge leap forward in data collection in the 21st century and Google Analytics (GA) is leading the way. Now you can build your GA skills from the ground-up with this detailed fundamentals training course. Learn how to harness the power of Analytics to get the most out of the data you collect, starting with the first steps to creating and structuring your account and moving on to analytics terminology, setting goals for your site, working with data and understanding audience, behavior and conversion reports.

No prior knowledge or experience is needed to take this course so there’s no excuse not to take the opportunity to dive into the world of analytics today and master the basics of this powerful platform.

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What You Will Learn

  • How to create or access a Google Analytics account
  • The history of Google Analytics and how the platform has evolved over time
  • How the data you collect works together to provide meaningful reports
  • About the Analytics interface and see how the features work in action
  • How to turn your new skills into a service that you can provide for paying clients
  • About data collection, configuration and processing with Google Analytics

Why learn with Jeff Sauer?

Renowned Google Analytics wizz, he has been named one of the top 25 most influential PPC experts. He has turned 14,000 digital marketers into Google certified professionals in addition to delivering more than 100 keynote presentations and workshops in 15 countries.

Who Is This Course For?

  • Digital Marketers wanting to improve campaigns with data-driven insights
  • Product managers needing reliable data to ensure ROI and customer satisfaction
  • Web programmers, designers, front end and full stack developers looking to diversify their skillset
  • Marketing managers looking to understand data for enhanced campaign strategies
  • Anyone wanting to start a career in analytics
  • All levels of experience

Requirements

  • Access to Internet
  • Computer / Laptop / Mobile Device

What Is Included?

  • Immediate unlimited access to course materials
  • 30-day money-back guarantee
  • Exercises and quizzes to help you put theory into practice
  • English Closed Captions
  • Suitable for mobile or desktop
  • A badge to showcase your expertise on your profile page upon completion

74 Reviews

  • 4.7
  • seopro7

Informative and Very detailed explanation. Looking forward to google analytics mastery and advanced course. Outstanding Experience :-)

  • Vito
  • jane_anyiam

Great lessons and in-depth overview of the Google Analytics

  • toddabarsness

I enjoyed taking this class! I have never used Google analytics; I think this course is great for those wanting to get an understanding of the basics of GA.

  • Brad

I really didn't know much about Google Analytics going into this course, however, after this course, I can say that my mind is opened to the many possibilities Google Analytics has to offer. Some of the content was over my head initially, but after taking some notes and actively following along with my own analytics page, I started to understand what was going on.

There is still more to learn and I plan on taking the next course, but in the meantime, I just need to practice using the interface.

  • konkamunsif

I think jeff knows what he's talking about but I also believe the fundamentals course is not the right match for you if you know the basics of ads whether it be fb or google because this course is basically a walk through of the google analytics platform. While it may help complete newbies, if you are already familiar with online marketing terms, you wont find this of much help. Probably your money would be better spent on the advanced courses.

  • Tim
  • Nilan

This was a really great course Jeff! Thanks for showing me the way. Will definitely join for the next 2 steps.

  • sosohappy
  • James

Straight forward and informative.

  • Andrea Dante
  • Dre

Jeff is great. Explains everything with honesty and clarity.

  • univsolmc

Wow! That was a lot of information. I may need to take the other two course to have everything make sense.

  • Devin
  • Ahmad

Good course. Adding slides for download would be helpful.

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1

Lessons

  • Introduction (3:15)
  • 1. Web Technology (17:33) Free
  • Quiz - Web Technology
  • 2. Web Analytics Terminology (18:12)
  • Quiz - Web Analytics Terminology
  • 3. Getting Started With GA (12:48)
  • 4. Fundamentals of GA (12:15)
  • Quiz - Fundamentals of GA
  • 5. What We Can Do With GA (11:21)
  • Quiz - What We Can Do With GA
  • 6. Your GA Account (25:20)
  • Quiz - Your GA Account
  • 7. Navigating GA UI (22:18)
  • Quiz - Navigating GA UI
  • 8. Audience Reports (37:05)
  • Quiz - Audience Reports
  • 9. Acquisition Reports (17:07)
  • Quiz - Acquisition Reports
  • 10. Behavior Reports (15:29)
  • Quiz - Behavior Reports
  • 11. Conversion Reports (19:20)
  • Quiz - Conversion Reports
  • 12. Account Administration (29:26)
  • Quiz - Account Administration
  • 13. Summary (1:52)
Chapter 2

Final Quiz

  • Final Quiz

You're one step away

Google Analytics - Fundamentals

4.7 (74)

Sample lesson

1. Web Technology (17:33)

This lesson can help you know the course from the inside.