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Nicknamed the “Turnaround King”, Salim is a highly sought Global Marketing leader with over a decade of experience turning around declining sales; increasing consumer engagement in stale and mature categories; and, delivering double-digit growth in revenue and unprecedented gains in profit for a number of Fortune 500 brands including: Jameson Irish Whiskey, Axe, Kotex and smaller niche brands, Non-Profits and Start-ups. Salim earned an MBA from the University of Rochester’s Simon School of Business and a B.S. in Marketing from Hampton University. He is now the Founder and CEO of Find Your Plug LLC, which is a Brand Strategy and Influencer Marketing agency that helps brands breakthrough points of stagnation, while establishing sustainable and winning brand strategies that increase cultural relevance.