Digital Marketing Fundamentals
  • 4.7 (85Reviews)
 

Digital Marketing Fundamentals

Learn consumer-centric marketing techniques with this fundamental digital marketing strategy and implementation course.

  • 4.7 (85)
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  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

Digital Marketing Fundamentals

Learn consumer-centric marketing techniques with this fundamental digital marketing strategy and implementation course.

  • 4.7 (85 Reviews)
 
  • 30-day money-back guarantee

    Not satisfied?

    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1
Chapter 1: Introduction
  • 1. Welcome (1:23)
  • Course Downloads
  • 2. Business Analysis Intro (1:03) Free
  • 3. Determine How to Measure Success (3:13)
  • 4. Know Your Business (8:04)
  • 5. Set Your Objective (3:09)
  • Quiz: Chapter 1: Introduction
Chapter 2
Chapter 2: Eliminating Bias
  • 6. Know thy Consumer Intro (0:51)
  • 7. Eliminating Bias (0:36)
  • 8. Think with Google Walk Thru (6:59)
  • 9. Facebook Insights Walk Thru (4:24)
  • 10. Review and Testimonial Walk Thru (1:53)
  • 11. Create a Customer Profile (4:29)
  • 12. Picking A High Value Target (2:31)
  • 13. Articulate Your Value Proposition (2:26)
  • Quiz: Chapter 2: Eliminating Bias
Chapter 3
Chapter 3: Selecting the Right Tactic and Channel
  • 14. Selecting the Right Tactic (4:01)
  • 15. Search Intro (4:08)
  • 16. Identifying High-Value Keywords (4:58)
  • 17. SEM (6:46)
  • 18. Organic Search
  • 19. Social Media Marketing (7:23)
  • 20. Influencer Marketing (5:45)
  • 21. E-Mail (6:34)
  • 22. Align Tactics with Your Objective (0:37)
  • Quiz: Chapter 3: Selecting the Right Tactic and Channel
Chapter 4
Chapter 4: Measure results
  • 23. Evaluate KPIs (1:48)
  • 24. Where Can I Find the Results (7:07)
  • 25. Conversion Optimization (4:50)
  • 26. Additional Tips (1:39)
  • Quiz Chapter 4: Measure results
Chapter 5
Chapter 5: Test and Learn Mindset
  • 27. Test Learn Mindset (2:47)
  • 28. A-B Testing (4:39)
  • Quiz: Chapter 5: Test and Learn Mindset
Chapter 6
Chapter 6: Conclusion
  • 29. Congratulations (1:31)
  • Final Quiz
Salim  Holder

Global marketing leader with 10+ years of experience delivering double-digit growth in revenue for Fortune 500 brands

After Completing This Course You Will Be Able To
  • Measure success with measurable objectives, benchmarks and key performance indicators (KPIs)
  • Analyze your business, the current climate, key challenges, opportunities and threats
  • Employ strategies to eliminate bias while picking a high-value customer target
  • Create and articulate a compelling value proposition based on your customers’ needs
  • Use the think With Google Tool to get insights on consumer behavior
  • Use Facebook Audience Insights Manager to understand your audience
  • Utilize a professional framework to identify characteristics of high-value customers and create a who-listic profile template
  • Understand the basics of Search Engine Optimization and how it fits into your strategy
  • Navigate your way around the fundamentals of social media, influencer and email marketing
About This Course

Neglecting to create a sound strategy before creating your digital marketing content is the first mistake that many businesses make right off the bat. This course offers tools, tips and tricks that you can use to immediately improve your marketing plan and overall digital marketing performance.

Filled with downloadable templates and referring to 2 Business-to-Business and Business-to-Consumer examples, this course will illustrate how a variety of frameworks and tools work to dramatically elevate your digital marketing strategy and implementation processes.

About This Course

Neglecting to create a sound strategy before creating your digital marketing content is the first mistake that many businesses make right off the bat. This course offers tools, tips and tricks that you can use to immediately improve your marketing plan and overall digital marketing performance.

Filled with downloadable templates and referring to 2 Business-to-Business and Business-to-Consumer examples, this course will illustrate how a variety of frameworks and tools work to dramatically elevate your digital marketing strategy and implementation processes.

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What You Will Learn

  • How to prioritize your marketing efforts and focus on the most profitable path
  • Which tools to use to assess your business and define your objectives
  • How to use reviews and testimonials to gain insight into your audience
  • How to identify a high-value target to put your resources towards
  • How to select the right channels and tactics to achieve your main objectives
  • How to identify the best keywords for SEO and use them to enhance your pay-per-click (PPC) campaigns
  • Evaluate your KPIs and implement A/B testing

Why learn with Salim Holder?

MBA from the University of Rochester’s Simon School of Business and a B.S. in Marketing from Hampton University. He is a sought-after global marketing leader with 10+ years of experience delivering double-digit growth in revenue and unprecedented gains in profit for Fortune 500 brands.

Who Is This Course For?

  • Freelancers wanting to add digital marketing to their skillset
  • Business owners wanting to improve brand marketing
  • Digital nomads looking for work that they can do from anywhere in the world
  • Anyone wanting to start a professional career in digital marketing
  • Brand managers wanting to amplify their marketing skills
  • Marketing managers and reps looking to elevate their existing skills
  • All levels of experience

Requirements

  • Access to Internet
  • Computer / Laptop / Mobile Device

What Is Included?

  • Immediate unlimited access to course materials
  • 30-day money-back guarantee
  • Exercises and quizzes to help you put theory into practice
  • English Closed Captions
  • Suitable for mobile or desktop
  • A badge to showcase your expertise on your profile page upon completion
85 Reviews
  • 4.7

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Course Syllabus

Chapter 1
Chapter 1: Introduction
  • 1. Welcome (1:23)
  • Course Downloads
  • 2. Business Analysis Intro (1:03) Free
  • 3. Determine How to Measure Success (3:13)
  • 4. Know Your Business (8:04)
  • 5. Set Your Objective (3:09)
  • Quiz: Chapter 1: Introduction
Chapter 2
Chapter 2: Eliminating Bias
  • 6. Know thy Consumer Intro (0:51)
  • 7. Eliminating Bias (0:36)
  • 8. Think with Google Walk Thru (6:59)
  • 9. Facebook Insights Walk Thru (4:24)
  • 10. Review and Testimonial Walk Thru (1:53)
  • 11. Create a Customer Profile (4:29)
  • 12. Picking A High Value Target (2:31)
  • 13. Articulate Your Value Proposition (2:26)
  • Quiz: Chapter 2: Eliminating Bias
Chapter 3
Chapter 3: Selecting the Right Tactic and Channel
  • 14. Selecting the Right Tactic (4:01)
  • 15. Search Intro (4:08)
  • 16. Identifying High-Value Keywords (4:58)
  • 17. SEM (6:46)
  • 18. Organic Search
  • 19. Social Media Marketing (7:23)
  • 20. Influencer Marketing (5:45)
  • 21. E-Mail (6:34)
  • 22. Align Tactics with Your Objective (0:37)
  • Quiz: Chapter 3: Selecting the Right Tactic and Channel
Chapter 4
Chapter 4: Measure results
  • 23. Evaluate KPIs (1:48)
  • 24. Where Can I Find the Results (7:07)
  • 25. Conversion Optimization (4:50)
  • 26. Additional Tips (1:39)
  • Quiz Chapter 4: Measure results
Chapter 5
Chapter 5: Test and Learn Mindset
  • 27. Test Learn Mindset (2:47)
  • 28. A-B Testing (4:39)
  • Quiz: Chapter 5: Test and Learn Mindset
Chapter 6
Chapter 6: Conclusion
  • 29. Congratulations (1:31)
  • Final Quiz
You're one step away
Digital Marketing Fundamentals
4.7 (85)

Sample lesson

2. Business Analysis Intro (1:03)
This lesson can help you know the course from the inside.