Digital Marketing Fundamentals

  • 4.7 (50 Reviews)
$41 Buy Course Free Preview
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

Digital Marketing Fundamentals

  • 4.7 (50 Reviews)
 
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will appear on your profile once you complete this course.

Course Syllabus

Chapter 1

Chapter 1: Introduction

  • 1. Welcome (1:23)
  • Course Downloads
  • 2. Business Analysis Intro (1:03) Free
  • 3. Determine How to Measure Success (3:13)
  • 4. Know Your Business (8:04)
  • 5. Set Your Objective (3:09)
  • Quiz: Chapter 1: Introduction
Chapter 2

Chapter 2: Eliminating Bias

  • 6. Know thy Consumer Intro (0:51)
  • 7. Eliminating Bias (0:36)
  • 8. Think with Google Walk Thru (6:59)
  • 9. Facebook Insights Walk Thru (4:24)
  • 10. Review and Testimonial Walk Thru (1:53)
  • 11. Create a Customer Profile (4:29)
  • 12. Picking A High Value Target (2:31)
  • 13. Articulate Your Value Proposition (2:26)
  • Quiz: Chapter 2: Eliminating Bias
Chapter 3

Chapter 3: Selecting the Right Tactic and Channel

  • 14. Selecting the Right Tactic (4:01)
  • 15. Search Intro (4:08)
  • 16. Identifying High-Value Keywords (4:58)
  • 17. SEM (6:46)
  • 18. Organic Search
  • 19. Social Media Marketing (7:23)
  • 20. Influencer Marketing (5:45)
  • 21. E-Mail (6:34)
  • 22. Align Tactics with Your Objective (0:37)
  • Quiz: Chapter 3: Selecting the Right Tactic and Channel
Chapter 4

Chapter 4: Measure results

  • 23. Evaluate KPIs (1:48)
  • 24. Where Can I Find the Results (7:07)
  • 25. Conversion Optimization (4:50)
  • 26. Additional Tips (1:39)
  • Quiz Chapter 4: Measure results
Chapter 5

Chapter 5: Test and Learn Mindset

  • 27. Test Learn Mindset (2:47)
  • 28. A-B Testing (4:39)
  • Quiz: Chapter 5: Test and Learn Mindset
Chapter 6

Chapter 6: Conclusion

  • 29. Congratulations (1:31)
  • Final Quiz

Course Description

  • play 29 Videos
  • time 2.0 Hours

This course offers proven Digital Marketing tools, tips and tactics to help business owners and freelancers sell more of their products or services to more people, for more money, more often. Take this course to learn to confidently select the right digital marketing channels and tactics; ask the right questions of your team/agencies and to properly measure and optimize your campaigns for top performance.

Buy Course

Share on:

50 Reviews

  • 4.7
  • eldrickmckinney

  • margotmurphy

I lot of useful, action able information. Slow enough and explained well enough that
a newcomer to digital marketing can understand it. The presenter is EXCELLENT!

  • chriscooke481

It should be called marketing for dummies as it is so basic i didn't learn one thing at all. Do not buy this course its so basic the guy even tells you what KPI's mean. DOH! Watch some youtube videos instead you will learn more!

  • catsupmustard

I thought this course was really good for someone like me. I have a sales/marketing background but don't have a background in digital marketing. This course was very instructive for me.

  • Christian John

A really great introduction to Digital Marketing with a broad range of topics covered along with good business practices and mindsets! I greatly recommend it!

  • vujo91

A lot of useful information that gives additional information on how to improve sales figures.

There are a few tweaks that I will definitely try to see how it will work.

  • Lorraine

The tips and tools discussed are great and quite useful!

  • Raymond

An Informative course, I actually learnt a lot of new things about digital marketing and google analytics.

  • georgiostsikali

Great course. Short and simple.

  • gavinlien

  • Michael

Good course to refresh your skills if you are not a newbie anymore.
Definitely a good go to course when starting out.

  • peter

nice and succinct. only thing I miss is that there is no transcript

  • Andrea

Lecturer was knowledgeable on topic.
The information was well put together.
The material was easy to follow and understand.
Very good course overall.

  • fitzie20

Information clearly presented and well organized. Salim knows his subject and is an excellent communicator.

  • atpcre

Great content!!! Wow, I really enjoyed this course.

You're one step away

Digital Marketing Fundamentals

4.7 (50)