Digital Marketing Fundamentals
Digital Marketing Fundamentals
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Course Syllabuschapter 1
Chapter 1: Introduction
- 1. Welcome (1:23)
- Course Downloads
- 2. Business Analysis Intro (1:03) Free
- 3. Determine How to Measure Success (3:13)
- 4. Know Your Business (8:04)
- 5. Set Your Objective (3:09)
- Quiz: Chapter 1: Introduction
Chapter 2: Eliminating Bias
- 6. Know thy Consumer Intro (0:51)
- 7. Eliminating Bias (0:36)
- 8. Think with Google Walk Thru (6:59)
- 9. Facebook Insights Walk Thru (4:24)
- 10. Review and Testimonial Walk Thru (1:53)
- 11. Create a Customer Profile (4:29)
- 12. Picking A High Value Target (2:31)
- 13. Articulate Your Value Proposition (2:26)
- Quiz: Chapter 2: Eliminating Bias
Chapter 3: Selecting the Right Tactic and Channel
- 14. Selecting the Right Tactic (4:01)
- 15. Search Intro (4:08)
- 16. Identifying High-Value Keywords (4:58)
- 17. SEM (6:46)
- 18. Organic Search
- 19. Social Media Marketing (7:23)
- 20. Influencer Marketing (5:45)
- 21. E-Mail (6:34)
- 22. Align Tactics with Your Objective (0:37)
- Quiz: Chapter 3: Selecting the Right Tactic and Channel
Chapter 4: Measure results
- 23. Evaluate KPIs (1:48)
- 24. Where Can I Find the Results (7:07)
- 25. Conversion Optimization (4:50)
- 26. Additional Tips (1:39)
- Quiz Chapter 4: Measure results
Chapter 5: Test and Learn Mindset
- 27. Test Learn Mindset (2:47)
- 28. A-B Testing (4:39)
- Quiz: Chapter 5: Test and Learn Mindset
Chapter 6: Conclusion
- 29. Congratulations (1:31)
- Final Quiz
Global brand builder with unprecedented results revitalizing failing Fortune 500 brands and startups.
This course offers proven Digital Marketing tools, tips and tactics to help business owners and freelancers sell more of their products or services to more people, for more money, more often. Take this course to learn to confidently select the right digital marketing channels and tactics; ask the right questions of your team/agencies and to properly measure and optimize your campaigns for top performance.
nice and succinct. only thing I miss is that there is no transcript
Nice. As the title says, digital marketing fundamentals. It's obviously not the right course if you're a digital marketing pro including Fiverr sellers who already sell digital marketing gigs, as you should know all that, and the course isn't all too long as well, so it's not in-depth but giving an overview of several subjects. But it's a nice intro for people like me whose actual job is something else and who are interested in digital marketing for the one or other reason, whether it helps them indirectly to do a better job for their customers, or for insights into how they could improve their own marketing for themselves.
The tutor also includes some tips for people who want to hire a freelancer to do digital marketing for them.
All in all, I wouldn't say this is a course that helps you as a Fiverr seller per se but rather can help you to market your company/yourself better, respectively shows you what to look out for when you plan on finding people to do digital marketing for you.
Presentation was nice, easy to understand and follow along, like all the Fiverr courses I took so far.
Another great course!! This one is good as a foundation, before diving into some of the other marketing courses on Fiverr Learn, like Facebook, Google, Instagram Fundamentals courses.
Would've liked more hands-on examples
Good course to refresh your skills if you are not a newbie anymore.
Definitely a good go to course when starting out.
Great content!!! Wow, I really enjoyed this course.
I've completed the First chapter only and it just changed the way I was thinkng. Loved it.
Good course here, learned a few new things.