Digital Marketing Fundamentals

  • 5.0

Digital Marketing Fundamentals

  • 5.0
 

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Course Syllabus

chapter 1

Chapter 1: Introduction

  • 1. Welcome (1:23)
  • Course Downloads
  • 2. Business Analysis Intro (1:03) Free
  • 3. Determine How to Measure Success (3:13)
  • 4. Know Your Business (8:04)
  • 5. Set Your Objective (3:09)
  • Quiz: Chapter 1: Introduction
chapter 2

Chapter 2: Eliminating Bias

  • 6. Know thy Consumer Intro (0:51)
  • 7. Eliminating Bias (0:36)
  • 8. Think with Google Walk Thru (6:59)
  • 9. Facebook Insights Walk Thru (4:24)
  • 10. Review and Testimonial Walk Thru (1:53)
  • 11. Create a Customer Profile (4:29)
  • 12. Picking A High Value Target (2:31)
  • 13. Articulate Your Value Proposition (2:26)
  • Quiz: Chapter 2: Eliminating Bias
chapter 3

Chapter 3: Selecting the Right Tactic and Channel

  • 14. Selecting the Right Tactic (4:01)
  • 15. Search Intro (4:08)
  • 16. Identifying High-Value Keywords (4:58)
  • 17. SEM (6:46)
  • 18. Organic Search
  • 19. Social Media Marketing (7:23)
  • 20. Influencer Marketing (5:45)
  • 21. E-Mail (6:34)
  • 22. Align Tactics with Your Objective (0:37)
  • Quiz: Chapter 3: Selecting the Right Tactic and Channel
chapter 4

Chapter 4: Measure results

  • 23. Evaluate KPIs (1:48)
  • 24. Where Can I Find the Results (7:07)
  • 25. Conversion Optimization (4:50)
  • 26. Additional Tips (1:39)
  • Quiz Chapter 4: Measure results
chapter 5

Chapter 5: Test and Learn Mindset

  • 27. Test Learn Mindset (2:47)
  • 28. A-B Testing (4:39)
  • Quiz: Chapter 5: Test and Learn Mindset
chapter 6

Chapter 6: Conclusion

  • 29. Congratulations (1:31)
  • Final Quiz

Course Description

This course offers proven Digital Marketing tools, tips and tactics to help business owners and freelancers sell more of their products or services to more people, for more money, more often. Take this course to learn to confidently select the right digital marketing channels and tactics; ask the right questions of your team/agencies and to properly measure and optimize your campaigns for top performance.

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4 Reviews

  • 5.0
  • atpcre

Great content!!! Wow, I really enjoyed this course.

  • hamzakhanbm

I've completed the First chapter only and it just changed the way I was thinkng. Loved it.

  • timtil1312

  • Eyenegho

Good course here, learned a few new things.