Social Media Marketing Fundamentals
  • 4.9 (156Reviews)
 

Social Media Marketing Fundamentals

Learn how to harness the power of social media marketing in this fundamentals course for all levels.

  • 4.9 (156)
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  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

Social Media Marketing Fundamentals

Learn how to harness the power of social media marketing in this fundamentals course for all levels.

  • 4.9 (156 Reviews)
 
  • 30-day money-back guarantee

    Not satisfied?

    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1
Chapter 1: Prepare for Social Media for Business
Chapter 2
Chapter 2: Planning Your social media presence
  • 4. Selecting Your Social Media Channels (3:09)
  • 5. Establishing Your Tone of Voice (3:51)
  • 6. Creating A Social Media Policy (3:41)
  • Quiz - Chapter 2
Chapter 3
Chapter 3: Participating as a Business in Social Media
  • 7. Participating vs. Marketing (3:09)
  • 8. Creating Your Social Media Profile (3:19)
  • 9. Organic vs. Paid Social Media Marketing (3:46)
  • Quiz - Chapter 3
Chapter 4
Chapter 4: Creating a Content Plan
  • 10. It All Starts With Content (3:41)
  • 11. Using the Hub and Spokes Model (2:52)
  • 12. Conducting a Content Audit (3:11)
  • 13. Repurposing Existing Content (3:26)
  • 14. Develping Your Content Calendar (3:18)
  • Quiz - Chapter 4
Chapter 5
Chapter 5: Creating Effective Social Media Content
  • 15. Creating Content Your Customers Want (3:47)
  • 16. Creating Shareable Content (4:25)
  • 17. Adapting Content To Your Social Channels (3:29)
  • 18. Tools For Content Creation (3:09)
  • Quiz - Chapter 5
Chapter 6
Chapter 6: Growing Organically in Social Media
  • 19. Building a Following (3:55)
  • 20. Interaction with Customers (3:40)
  • 21. Using Insights to Build on Success (3:31)
  • Quiz - Chapter 6
Chapter 7
Chapter 7: Growing Through Social Media Advertising
  • 22. Deciding When to Advertise (3:31)
  • 23. Establishing Your Advertising Goal (3:24)
  • 24. Creating Effective Social Media Ads (3:45)
  • 25. Optimizing Your Ads (3:58)
  • Quiz - Chapter 7
Chapter 8
Chapter 8: Measuring Social Media Marketing Success
  • 26. Understanding Social Media Metrics (3:43)
  • 27. The Right Metrics For The Right Goal (3:57)
  • 28. Evaluating Social Media Marketing ROI (4:10)
  • Quiz - Chapter 8
Chapter 9
Chapter 9: Conclusion
  • 29. Next Steps (1:35)
Chapter 10
Final Quiz
  • Final Quiz
Anke Audenaert

Digital marketing expert, serial entrepreneur and adjunct professor of marketing at UCLA; founder Udacity Business School

After Completing This Course You Will Be Able To
  • Draft and implement a 5 step plan for establishing an effective social media marketing strategy
  • Gain a solid understanding of your target audience
  • Set S.M.A.R.T. social media marketing goals
  • Create and manage a working content calendar
  • Build a following and interact professionally with customers online
  • Use Insights tools to evaluate your social media following and build on your success
  • Continuously optimize your social media presence across your platforms
  • Understand the difference between organic and paid advertising
  • Conduct a content audit and use the hub and spokes model for advanced content creation
  • Decide when to start advertising and how to optimize your ads
  • Understand social media metrics
About This Course

In today’s digital landscape, promoting your business on social media should be your number one marketing priority. But with so many brands available to the consumer, it’s vital that you have a firm understanding of the fundamental strategies that will help you to stand out from the crowd.

This course will cover the foundational principles of social media marketing from planning your presence and creating a content plan to growing organically and measuring your success.

This course was created by Madecraft. We are pleased to offer this course in our library.

About This Course

In today’s digital landscape, promoting your business on social media should be your number one marketing priority. But with so many brands available to the consumer, it’s vital that you have a firm understanding of the fundamental strategies that will help you to stand out from the crowd.

This course will cover the foundational principles of social media marketing from planning your presence and creating a content plan to growing organically and measuring your success.

This course was created by Madecraft. We are pleased to offer this course in our library.

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What You Will Learn

  • How to determine your target audience’s demographic and interests, motivations, needs and barriers
  • How to map your customer’s journey from awareness to action
  • How to choose the best social media marketing channels for your brand
  • How to plan and schedule relevant content that you can prepare in advance
  • How to repurpose content for different social channels
  • How to use pro tools to create shareable content and to gain insight on the content that resonates with your audience
  • How to establish advertising goals and create impactful social media ads

Why learn with Anke Audenaert?

Anke Audenauert is a digital marketing expert, serial entrepreneur and adjunct professor of marketing at UCLA who has worked with top brands such as Yahoo! for 7+ years, OpenX and Udacity. As founder Udacity Business School she has led students around the globe to success.

Who Is This Course For?

  • Business owners wanting to start or improve their social media marketing
  • Anyone wanting to start a career in social media or content marketing
  • Freelancers wanting to add Social Media Marketing to their skillset
  • Social Media Marketers wanting to build on their existing skills
  • Bloggers, podcasters and influencers wanting to learn social media marketing skills
  • Digital nomads looking for work that they can do from anywhere in the world
  • Copywriters looking to elevate their existing skills
  • All levels of experience

Requirements

  • Access to Internet
  • Computer / Laptop / Mobile Device

What Is Included?

  • Immediate unlimited access to course materials
  • 30-day money-back guarantee
  • Exercises and quizzes to help you put theory into practice
  • English Closed Captions
  • Suitable for mobile or desktop
  • A badge to showcase your expertise on your profile page upon completion
156 Reviews
  • 4.9

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Course Syllabus

Chapter 1
Chapter 1: Prepare for Social Media for Business
Chapter 2
Chapter 2: Planning Your social media presence
  • 4. Selecting Your Social Media Channels (3:09)
  • 5. Establishing Your Tone of Voice (3:51)
  • 6. Creating A Social Media Policy (3:41)
  • Quiz - Chapter 2
Chapter 3
Chapter 3: Participating as a Business in Social Media
  • 7. Participating vs. Marketing (3:09)
  • 8. Creating Your Social Media Profile (3:19)
  • 9. Organic vs. Paid Social Media Marketing (3:46)
  • Quiz - Chapter 3
Chapter 4
Chapter 4: Creating a Content Plan
  • 10. It All Starts With Content (3:41)
  • 11. Using the Hub and Spokes Model (2:52)
  • 12. Conducting a Content Audit (3:11)
  • 13. Repurposing Existing Content (3:26)
  • 14. Develping Your Content Calendar (3:18)
  • Quiz - Chapter 4
Chapter 5
Chapter 5: Creating Effective Social Media Content
  • 15. Creating Content Your Customers Want (3:47)
  • 16. Creating Shareable Content (4:25)
  • 17. Adapting Content To Your Social Channels (3:29)
  • 18. Tools For Content Creation (3:09)
  • Quiz - Chapter 5
Chapter 6
Chapter 6: Growing Organically in Social Media
  • 19. Building a Following (3:55)
  • 20. Interaction with Customers (3:40)
  • 21. Using Insights to Build on Success (3:31)
  • Quiz - Chapter 6
Chapter 7
Chapter 7: Growing Through Social Media Advertising
  • 22. Deciding When to Advertise (3:31)
  • 23. Establishing Your Advertising Goal (3:24)
  • 24. Creating Effective Social Media Ads (3:45)
  • 25. Optimizing Your Ads (3:58)
  • Quiz - Chapter 7
Chapter 8
Chapter 8: Measuring Social Media Marketing Success
  • 26. Understanding Social Media Metrics (3:43)
  • 27. The Right Metrics For The Right Goal (3:57)
  • 28. Evaluating Social Media Marketing ROI (4:10)
  • Quiz - Chapter 8
Chapter 9
Chapter 9: Conclusion
  • 29. Next Steps (1:35)
Chapter 10
Final Quiz
  • Final Quiz
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Social Media Marketing Fundamentals
4.9 (156)

Sample lesson

1. Grow Your Business With Social Media (4:20)
This lesson can help you know the course from the inside.