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30-day money-back guarantee
Not satisfied?Reach out to our customer support team within 30 days to receive a full refund.
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Unlimited access, anywhere, anytime
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Learn from hand-vetted instructors, experts in their field
SEO Fundamentals: The Ultimate Framework
Learn the fundamentals of Search Engine Optimization with this course full of insider tips to get your site more clicks and conversions.
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30-day money-back guarantee
Not satisfied?Reach out to our customer support team within 30 days to receive a full refund.
-
Unlimited access, anywhere, anytime
-
Learn from hand-vetted instructors, experts in their field
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1- 1. Intro- Course Overview (1:28)
- Course Downloads
- 2. What is a Search Engine, and how do they work (5:41)
- 3. What Kind of Work do SEO Practitioners Do (2:01)
- 4. Popular Tools for SEO (5:55)
- 5. The Evolution of Google's Algo (3:24)
- Quiz: Chapter 2: SEO 101
- 6. Analysis Introduction (3:09)
- 7. Reporting your Findings (2:52)
- 8. Checking Google's Index (4:17) Free
- 9. Checking Google Search Console (4:46)
- 10. Setting up Crawler Tools (4:48)
- 11. Interpreting Crawler Tool Reports (8:15)
- 12. Interpreting Page Speed Tool Reports (8:15)
- 13. Checking Schema Markup (2:58)
- Quiz: Chapter 3: Technical Analysis
- 14. Content Audit - Introduction (4:12)
- 15. Basic Keyword Research (3:34)
- 16. How to Determine What Type of Content You Should Create (3:31)
- 17. Qualitative Content Audit (3:25)
- 18. How to Take Your Content Inventory (7:56)
- 19. Reviewing site Architecture (3:55)
- 20. Keyword Optimization (6:30)
- 21. Keyword Gap Analysis (6:19)
- 22. Keyword Opportunity Sizing (6:24)
- Quiz: Chapter 4: Content Audit
- 23. Competitive Link Audit (5:25)
- 24. How to Find Short Term Opportunities (7:15)
- 25. How to Check if a Domain Link is High Quality (2:07)
- 26. The -Oops Something Happened- Audit (8:15)
- Quiz: Chapter 5: Link Audit
- 27. Finding Great Contributors on Fiverr (3:15)
- 28. Finding Great Contributors with Ahrefs (0:48)
- 29. Finding Contact Info using NinjaOutreach (3:42)
- 30. Sending Emails Through NinjaOutreach (5:25)
- Quiz: Chapter 6: Outreach
- 31. SEO Project Management - Introduction (0:53)
- 32. Wireframing and Product Specs (3:27)
- 33. Reporting on the progress of your work using Asana (5:39)
- 34. A word on Weekly-Monthly Reporting (8:22)
- 35. Reporting Your SEO Impact (4:01)
- 36. Top Tips for Project Managers (7:19)
- Quiz: Chapter 7: Project Management
- Final Quiz
An SEO expert, entrepreneur & business owner with 12+ years as an in-house specialist & consultant
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Know what a search engine is and understand how it works
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Build an expert SEO strategy from scratch
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Understand the evolution of Google’s algorithm and how it works today
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Create optimized online content and perform a qualitative content audit
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Know your way around all of the most popular tools that SEO specialists currently use including free and paid options
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Report the progress of our work to your stakeholders in a succinct way
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Thoroughly check Google’s Index and Google Search Console
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Set up Crawler Tools and interpret Crawler Tool reports
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Perform a professional competitive link audit
Every successful business drives traffic through Google and the first 5 organic results on the first page account for 67% of all search clicks. With so much at stake, you need to make sure that your website ranks number one every time in order to get noticed.
In this project-based course filled with expert tips & tricks for launching and scaling a successful SEO campaign, you’ll learn how to perform a professional technical SEO analysis, content audit and link audit. You’ll also learn the basic theory behind SEO, how Google’s algorithm works and how to perform in-depth research, analysis and reporting.
By the end of this course, you’ll know how to build and implement an expert SEO strategy from scratch to ensure that your site consistently ranks at the top.
About This Course
Every successful business drives traffic through Google and the first 5 organic results on the first page account for 67% of all search clicks. With so much at stake, you need to make sure that your website ranks number one every time in order to get noticed.
In this project-based course filled with expert tips & tricks for launching and scaling a successful SEO campaign, you’ll learn how to perform a professional technical SEO analysis, content audit and link audit. You’ll also learn the basic theory behind SEO, how Google’s algorithm works and how to perform in-depth research, analysis and reporting.
By the end of this course, you’ll know how to build and implement an expert SEO strategy from scratch to ensure that your site consistently ranks at the top.
What You Will Learn
- An overview of the basic principles of SEO theory
- How Google’s algorithm works for ranking web pages
- A professional framework for doing the job of an SEO specialist
- SEO project management principles including reporting your SEO impact
- Professional templates to report your SEO findings
- How to interpret page speed tool reports and check schema markup
- How to perform a keyword gap analysis and keyword opportunity sizing
- How to find high-quality contributors for your site and send mails through NinjaOutreach
Why learn with Cleo Kirkland?
An SEO expert with 12+ years as an in-house specialist and consultant, Cleo is a successful entrepreneur and business owner with a focus on hiring and training freelancers to scale their organic marketing efforts.
Who Is This Course For?
- Marketing managers and reps needing to gain a solid handle on SEO
- Anyone wanting to start a professional career in SEO
- SEO specialists wanting to improve on their skills
- Business and site owners wanting more organic traffic
- Web programmers, designers, front end and full stack developers looking to diversify their skillset
- All levels of experience
Requirements
- Access to Internet
- Computer / Laptop / Mobile Device
What Is Included?
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Immediate unlimited access to course materials
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30-day money-back guarantee
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Exercises and quizzes to help you put theory into practice
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English Closed Captions
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Suitable for mobile or desktop
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A badge to showcase your expertise on your profile page upon completion
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1- 1. Intro- Course Overview (1:28)
- Course Downloads
- 2. What is a Search Engine, and how do they work (5:41)
- 3. What Kind of Work do SEO Practitioners Do (2:01)
- 4. Popular Tools for SEO (5:55)
- 5. The Evolution of Google's Algo (3:24)
- Quiz: Chapter 2: SEO 101
- 6. Analysis Introduction (3:09)
- 7. Reporting your Findings (2:52)
- 8. Checking Google's Index (4:17) Free
- 9. Checking Google Search Console (4:46)
- 10. Setting up Crawler Tools (4:48)
- 11. Interpreting Crawler Tool Reports (8:15)
- 12. Interpreting Page Speed Tool Reports (8:15)
- 13. Checking Schema Markup (2:58)
- Quiz: Chapter 3: Technical Analysis
- 14. Content Audit - Introduction (4:12)
- 15. Basic Keyword Research (3:34)
- 16. How to Determine What Type of Content You Should Create (3:31)
- 17. Qualitative Content Audit (3:25)
- 18. How to Take Your Content Inventory (7:56)
- 19. Reviewing site Architecture (3:55)
- 20. Keyword Optimization (6:30)
- 21. Keyword Gap Analysis (6:19)
- 22. Keyword Opportunity Sizing (6:24)
- Quiz: Chapter 4: Content Audit
- 23. Competitive Link Audit (5:25)
- 24. How to Find Short Term Opportunities (7:15)
- 25. How to Check if a Domain Link is High Quality (2:07)
- 26. The -Oops Something Happened- Audit (8:15)
- Quiz: Chapter 5: Link Audit
- 27. Finding Great Contributors on Fiverr (3:15)
- 28. Finding Great Contributors with Ahrefs (0:48)
- 29. Finding Contact Info using NinjaOutreach (3:42)
- 30. Sending Emails Through NinjaOutreach (5:25)
- Quiz: Chapter 6: Outreach
- 31. SEO Project Management - Introduction (0:53)
- 32. Wireframing and Product Specs (3:27)
- 33. Reporting on the progress of your work using Asana (5:39)
- 34. A word on Weekly-Monthly Reporting (8:22)
- 35. Reporting Your SEO Impact (4:01)
- 36. Top Tips for Project Managers (7:19)
- Quiz: Chapter 7: Project Management
- Final Quiz