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SEO Fundamentals: The Ultimate Framework
Learn the fundamentals of Search Engine Optimization with this course full of insider tips to get your site more clicks and conversions.
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30-day money-back guarantee
Not satisfied?
Reach out to our customer support team within 30 days to receive a full refund.
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Unlimited access, anywhere, anytime
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Learn from hand-vetted instructors, experts in their field
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1Chapter 1: Introduction
- 1. Intro- Course Overview (1:28)
- Course Downloads
Chapter 2: SEO 101
- 2. What is a Search Engine, and how do they work (5:41)
- 3. What Kind of Work do SEO Practitioners Do (2:01)
- 4. Popular Tools for SEO (5:55)
- 5. The Evolution of Google's Algo (3:24)
- Quiz: Chapter 2: SEO 101
Chapter 3: Technical Analysis
- 6. Analysis Introduction (3:09)
- 7. Reporting your Findings (2:52)
- 8. Checking Google's Index (4:17) Free
- 9. Checking Google Search Console (4:46)
- 10. Setting up Crawler Tools (4:48)
- 11. Interpreting Crawler Tool Reports (8:15)
- 12. Interpreting Page Speed Tool Reports (8:15)
- 13. Checking Schema Markup (2:58)
- Quiz: Chapter 3: Technical Analysis
Chapter 4: Content Audit
- 14. Content Audit - Introduction (4:12)
- 15. Basic Keyword Research (3:34)
- 16. How to Determine What Type of Content You Should Create (3:31)
- 17. Qualitative Content Audit (3:25)
- 18. How to Take Your Content Inventory (7:56)
- 19. Reviewing site Architecture (3:55)
- 20. Keyword Optimization (6:30)
- 21. Keyword Gap Analysis (6:19)
- 22. Keyword Opportunity Sizing (6:24)
- Quiz: Chapter 4: Content Audit
Chapter 5: Link Audit
- 23. Competitive Link Audit (5:25)
- 24. How to Find Short Term Opportunities (7:15)
- 25. How to Check if a Domain Link is High Quality (2:07)
- 26. The -Oops Something Happened- Audit (8:15)
- Quiz: Chapter 5: Link Audit
Chapter 6: Outreach
- 27. Finding Great Contributors on Fiverr (3:15)
- 28. Finding Great Contributors with Ahrefs (0:48)
- 29. Finding Contact Info using NinjaOutreach (3:42)
- 30. Sending Emails Through NinjaOutreach (5:25)
- Quiz: Chapter 6: Outreach
Chapter 7: Project Management
- 31. SEO Project Management - Introduction (0:53)
- 32. Wireframing and Product Specs (3:27)
- 33. Reporting on the progress of your work using Asana (5:39)
- 34. A word on Weekly-Monthly Reporting (8:22)
- 35. Reporting Your SEO Impact (4:01)
- 36. Top Tips for Project Managers (7:19)
- Quiz: Chapter 7: Project Management
Final Quiz
- Final Quiz
After Completing This Course You Will Be Able To
About This Course
Every successful business drives traffic through Google and the first 5 organic results on the first page account for 67% of all search clicks. With so much at stake, you need to make sure that your website ranks number one every time in order to get noticed.
In this project-based course filled with expert tips & tricks for launching and scaling a successful SEO campaign, you’ll learn how to perform a professional technical SEO analysis, content audit and link audit. You’ll also learn the basic theory behind SEO, how Google’s algorithm works and how to perform in-depth research, analysis and reporting.
By the end of this course, you’ll know how to build and implement an expert SEO strategy from scratch to ensure that your site consistently ranks at the top.
About This Course
Every successful business drives traffic through Google and the first 5 organic results on the first page account for 67% of all search clicks. With so much at stake, you need to make sure that your website ranks number one every time in order to get noticed.
In this project-based course filled with expert tips & tricks for launching and scaling a successful SEO campaign, you’ll learn how to perform a professional technical SEO analysis, content audit and link audit. You’ll also learn the basic theory behind SEO, how Google’s algorithm works and how to perform in-depth research, analysis and reporting.
By the end of this course, you’ll know how to build and implement an expert SEO strategy from scratch to ensure that your site consistently ranks at the top.
What You Will Learn
- An overview of the basic principles of SEO theory
- How Google’s algorithm works for ranking web pages
- A professional framework for doing the job of an SEO specialist
- SEO project management principles including reporting your SEO impact
- Professional templates to report your SEO findings
- How to interpret page speed tool reports and check schema markup
- How to perform a keyword gap analysis and keyword opportunity sizing
- How to find high-quality contributors for your site and send mails through NinjaOutreach
Why learn with Cleo Kirkland?
An SEO expert with 12+ years as an in-house specialist and consultant, Cleo is a successful entrepreneur and business owner with a focus on hiring and training freelancers to scale their organic marketing efforts.
Who Is This Course For?
- Marketing managers and reps needing to gain a solid handle on SEO
- Anyone wanting to start a professional career in SEO
- SEO specialists wanting to improve on their skills
- Business and site owners wanting more organic traffic
- Web programmers, designers, front end and full stack developers looking to diversify their skillset
- All levels of experience
Requirements
- Access to Internet
- Computer / Laptop / Mobile Device
What Is Included?
63 Reviews
Very indepth knowledge Thanks for sharing
Outstanding overview of SEO.
Well made course I look forward to applying the new knowledge
Though there is a lot of information in this course, I sometimes found minor details like how long a page took to load then part of the quiz, and though I filled an entire notebook with course notes, I still found some of the questions completely left field. I also found the phrasing and grammar of the questions difficult to understand at times.
I am a copywriter who was looking for more SEO and Keyword information and knowledge. The advert for this course made me feel I'd get that, but really it's for people who are wanting to build websites from the ground up, which is not something I will ever be doing. So really this course was about 90% pointless for me, but it wasn't advertised that way, unfortunately.
Overall great course. Takes all the mystery the SEO is shrouded in away. A couple things to note: it's Google search "console" not "council!" Also, some of the quizzes have typos and some of the questions have incorrect answers attached to them. The chapter 6 quiz has a question about wireframing which isn't mentioned until chapter 7. Chapter 4 quiz has a question about placement of title tags which has the incorrect answer attached to the question.
Good teacher & info but the Fiverr questions are a little bit off wording wise from what he said. Additionally, in the initial spreadsheet, I did not get his 11 collum template which was a bummer. Could save me a lot of time.
Good course, but sometimes too fast. It's a bit difficult for someone who knows nothing at all about SEO. But with focus you can do it.
Excellent SEO course, simple to understand and yet very complete with info!
Well designed but presenter described paid tools maximum times. Every beginner can't afford all these paid tools.
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1Chapter 1: Introduction
- 1. Intro- Course Overview (1:28)
- Course Downloads
Chapter 2: SEO 101
- 2. What is a Search Engine, and how do they work (5:41)
- 3. What Kind of Work do SEO Practitioners Do (2:01)
- 4. Popular Tools for SEO (5:55)
- 5. The Evolution of Google's Algo (3:24)
- Quiz: Chapter 2: SEO 101
Chapter 3: Technical Analysis
- 6. Analysis Introduction (3:09)
- 7. Reporting your Findings (2:52)
- 8. Checking Google's Index (4:17) Free
- 9. Checking Google Search Console (4:46)
- 10. Setting up Crawler Tools (4:48)
- 11. Interpreting Crawler Tool Reports (8:15)
- 12. Interpreting Page Speed Tool Reports (8:15)
- 13. Checking Schema Markup (2:58)
- Quiz: Chapter 3: Technical Analysis
Chapter 4: Content Audit
- 14. Content Audit - Introduction (4:12)
- 15. Basic Keyword Research (3:34)
- 16. How to Determine What Type of Content You Should Create (3:31)
- 17. Qualitative Content Audit (3:25)
- 18. How to Take Your Content Inventory (7:56)
- 19. Reviewing site Architecture (3:55)
- 20. Keyword Optimization (6:30)
- 21. Keyword Gap Analysis (6:19)
- 22. Keyword Opportunity Sizing (6:24)
- Quiz: Chapter 4: Content Audit
Chapter 5: Link Audit
- 23. Competitive Link Audit (5:25)
- 24. How to Find Short Term Opportunities (7:15)
- 25. How to Check if a Domain Link is High Quality (2:07)
- 26. The -Oops Something Happened- Audit (8:15)
- Quiz: Chapter 5: Link Audit
Chapter 6: Outreach
- 27. Finding Great Contributors on Fiverr (3:15)
- 28. Finding Great Contributors with Ahrefs (0:48)
- 29. Finding Contact Info using NinjaOutreach (3:42)
- 30. Sending Emails Through NinjaOutreach (5:25)
- Quiz: Chapter 6: Outreach
Chapter 7: Project Management
- 31. SEO Project Management - Introduction (0:53)
- 32. Wireframing and Product Specs (3:27)
- 33. Reporting on the progress of your work using Asana (5:39)
- 34. A word on Weekly-Monthly Reporting (8:22)
- 35. Reporting Your SEO Impact (4:01)
- 36. Top Tips for Project Managers (7:19)
- Quiz: Chapter 7: Project Management
Final Quiz
- Final Quiz
Sample lesson