SEO Fundamentals: The Ultimate Framework
  • 4.2 (76Reviews)
$46 Free Preview Buy for $46Course
 

SEO Fundamentals: The Ultimate Framework

Learn the fundamentals of Search Engine Optimization with this course full of insider tips to get your site more clicks and conversions.

  • 4.2 (76)
$46 Buy Course Free Preview

  • 30-day money-back guarantee

    Not satisfied?

    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

SEO Fundamentals: The Ultimate Framework

Learn the fundamentals of Search Engine Optimization with this course full of insider tips to get your site more clicks and conversions.

  • 4.2 (76 Reviews)
 

  • 30-day money-back guarantee

    Not satisfied?

    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1
Chapter 1: Introduction
  • 1. Intro- Course Overview (1:28)
  • Course Downloads
Chapter 2
Chapter 2: SEO 101
  • 2. What is a Search Engine, and how do they work (5:41)
  • 3. What Kind of Work do SEO Practitioners Do (2:01)
  • 4. Popular Tools for SEO (5:55)
  • 5. The Evolution of Google's Algo (3:24)
  • Quiz: Chapter 2: SEO 101
Chapter 3
Chapter 3: Technical Analysis
  • 6. Analysis Introduction (3:09)
  • 7. Reporting your Findings (2:52)
  • 8. Checking Google's Index (4:17) Free
  • 9. Checking Google Search Console (4:46)
  • 10. Setting up Crawler Tools (4:48)
  • 11. Interpreting Crawler Tool Reports (8:15)
  • 12. Interpreting Page Speed Tool Reports (8:15)
  • 13. Checking Schema Markup (2:58)
  • Quiz: Chapter 3: Technical Analysis
Chapter 4
Chapter 4: Content Audit
  • 14. Content Audit - Introduction (4:12)
  • 15. Basic Keyword Research (3:34)
  • 16. How to Determine What Type of Content You Should Create (3:31)
  • 17. Qualitative Content Audit (3:25)
  • 18. How to Take Your Content Inventory (7:56)
  • 19. Reviewing site Architecture (3:55)
  • 20. Keyword Optimization (6:30)
  • 21. Keyword Gap Analysis (6:19)
  • 22. Keyword Opportunity Sizing (6:24)
  • Quiz: Chapter 4: Content Audit
Chapter 5
Chapter 5: Link Audit
  • 23. Competitive Link Audit (5:25)
  • 24. How to Find Short Term Opportunities (7:15)
  • 25. How to Check if a Domain Link is High Quality (2:07)
  • 26. The -Oops Something Happened- Audit (8:15)
  • Quiz: Chapter 5: Link Audit
Chapter 6
Chapter 6: Outreach
  • 27. Finding Great Contributors on Fiverr (3:15)
  • 28. Finding Great Contributors with Ahrefs (0:48)
  • 29. Finding Contact Info using NinjaOutreach (3:42)
  • 30. Sending Emails Through NinjaOutreach (5:25)
  • Quiz: Chapter 6: Outreach
Chapter 7
Chapter 7: Project Management
  • 31. SEO Project Management - Introduction (0:53)
  • 32. Wireframing and Product Specs (3:27)
  • 33. Reporting on the progress of your work using Asana (5:39)
  • 34. A word on Weekly-Monthly Reporting (8:22)
  • 35. Reporting Your SEO Impact (4:01)
  • 36. Top Tips for Project Managers (7:19)
  • Quiz: Chapter 7: Project Management
Chapter 8
Final Quiz
  • Final Quiz
Cleo Kirkland
By Cleo Kirkland

An SEO expert, entrepreneur & business owner with 12+ years as an in-house specialist & consultant

After Completing This Course You Will Be Able To
  • Know what a search engine is and understand how it works
  • Build an expert SEO strategy from scratch
  • Understand the evolution of Google’s algorithm and how it works today
  • Create optimized online content and perform a qualitative content audit
  • Know your way around all of the most popular tools that SEO specialists currently use including free and paid options
  • Report the progress of our work to your stakeholders in a succinct way
  • Thoroughly check Google’s Index and Google Search Console
  • Set up Crawler Tools and interpret Crawler Tool reports
  • Perform a professional competitive link audit
About This Course

Every successful business drives traffic through Google and the first 5 organic results on the first page account for 67% of all search clicks. With so much at stake, you need to make sure that your website ranks number one every time in order to get noticed.

In this project-based course filled with expert tips & tricks for launching and scaling a successful SEO campaign, you’ll learn how to perform a professional technical SEO analysis, content audit and link audit. You’ll also learn the basic theory behind SEO, how Google’s algorithm works and how to perform in-depth research, analysis and reporting.

By the end of this course, you’ll know how to build and implement an expert SEO strategy from scratch to ensure that your site consistently ranks at the top.

About This Course

Every successful business drives traffic through Google and the first 5 organic results on the first page account for 67% of all search clicks. With so much at stake, you need to make sure that your website ranks number one every time in order to get noticed.

In this project-based course filled with expert tips & tricks for launching and scaling a successful SEO campaign, you’ll learn how to perform a professional technical SEO analysis, content audit and link audit. You’ll also learn the basic theory behind SEO, how Google’s algorithm works and how to perform in-depth research, analysis and reporting.

By the end of this course, you’ll know how to build and implement an expert SEO strategy from scratch to ensure that your site consistently ranks at the top.

Read more
Share on:

What You Will Learn

  • An overview of the basic principles of SEO theory
  • How Google’s algorithm works for ranking web pages
  • A professional framework for doing the job of an SEO specialist
  • SEO project management principles including reporting your SEO impact
  • Professional templates to report your SEO findings
  • How to interpret page speed tool reports and check schema markup
  • How to perform a keyword gap analysis and keyword opportunity sizing
  • How to find high-quality contributors for your site and send mails through NinjaOutreach

Why learn with Cleo Kirkland?

An SEO expert with 12+ years as an in-house specialist and consultant, Cleo is a successful entrepreneur and business owner with a focus on hiring and training freelancers to scale their organic marketing efforts.

Who Is This Course For?

  • Marketing managers and reps needing to gain a solid handle on SEO
  • Anyone wanting to start a professional career in SEO
  • SEO specialists wanting to improve on their skills
  • Business and site owners wanting more organic traffic
  • Web programmers, designers, front end and full stack developers looking to diversify their skillset
  • All levels of experience

Requirements

  • Access to Internet
  • Computer / Laptop / Mobile Device

What Is Included?

  • Immediate unlimited access to course materials
  • 30-day money-back guarantee
  • Exercises and quizzes to help you put theory into practice
  • English Closed Captions
  • Suitable for mobile or desktop
  • A badge to showcase your expertise on your profile page upon completion
76 Reviews
  • 4.2

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1
Chapter 1: Introduction
  • 1. Intro- Course Overview (1:28)
  • Course Downloads
Chapter 2
Chapter 2: SEO 101
  • 2. What is a Search Engine, and how do they work (5:41)
  • 3. What Kind of Work do SEO Practitioners Do (2:01)
  • 4. Popular Tools for SEO (5:55)
  • 5. The Evolution of Google's Algo (3:24)
  • Quiz: Chapter 2: SEO 101
Chapter 3
Chapter 3: Technical Analysis
  • 6. Analysis Introduction (3:09)
  • 7. Reporting your Findings (2:52)
  • 8. Checking Google's Index (4:17) Free
  • 9. Checking Google Search Console (4:46)
  • 10. Setting up Crawler Tools (4:48)
  • 11. Interpreting Crawler Tool Reports (8:15)
  • 12. Interpreting Page Speed Tool Reports (8:15)
  • 13. Checking Schema Markup (2:58)
  • Quiz: Chapter 3: Technical Analysis
Chapter 4
Chapter 4: Content Audit
  • 14. Content Audit - Introduction (4:12)
  • 15. Basic Keyword Research (3:34)
  • 16. How to Determine What Type of Content You Should Create (3:31)
  • 17. Qualitative Content Audit (3:25)
  • 18. How to Take Your Content Inventory (7:56)
  • 19. Reviewing site Architecture (3:55)
  • 20. Keyword Optimization (6:30)
  • 21. Keyword Gap Analysis (6:19)
  • 22. Keyword Opportunity Sizing (6:24)
  • Quiz: Chapter 4: Content Audit
Chapter 5
Chapter 5: Link Audit
  • 23. Competitive Link Audit (5:25)
  • 24. How to Find Short Term Opportunities (7:15)
  • 25. How to Check if a Domain Link is High Quality (2:07)
  • 26. The -Oops Something Happened- Audit (8:15)
  • Quiz: Chapter 5: Link Audit
Chapter 6
Chapter 6: Outreach
  • 27. Finding Great Contributors on Fiverr (3:15)
  • 28. Finding Great Contributors with Ahrefs (0:48)
  • 29. Finding Contact Info using NinjaOutreach (3:42)
  • 30. Sending Emails Through NinjaOutreach (5:25)
  • Quiz: Chapter 6: Outreach
Chapter 7
Chapter 7: Project Management
  • 31. SEO Project Management - Introduction (0:53)
  • 32. Wireframing and Product Specs (3:27)
  • 33. Reporting on the progress of your work using Asana (5:39)
  • 34. A word on Weekly-Monthly Reporting (8:22)
  • 35. Reporting Your SEO Impact (4:01)
  • 36. Top Tips for Project Managers (7:19)
  • Quiz: Chapter 7: Project Management
Chapter 8
Final Quiz
  • Final Quiz

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SEO Fundamentals: The Ultimate Framework

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Sample lesson

8. Checking Google's Index (4:17)

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Frequently Asked Questions

  • Where do I start my SEO strategy?

    Your SEO strategy should start with doing persona research. Figure out who is your target audience and then what kind of keywords they are likely searching for when looking to buy the products/services that you offer online. Then from there use SEMRush to find the sites that rank very well for those keywords and examine their strategy and pages that they have.

  • What is a SERP? And What is an organic search result?

    SERP stands for Search Engine Results Page, which is the "results page" of the query that you enter into Google. When Google first came out, this page was just 10 links to websites that Google felt best satisfied your query, but overtime Google has added different types of results to the page such as map results, image results, videos, and more. These placements are called "organic results" because you don't pay to get placed in them but rather earn your placement, unlike Google's ads, which also appear on the page but you must pay to play.

  • What is on-page SEO?

    On-page SEO means that you focus on optimizing the on-page elements of your site, as opposed to the technical elements or inbound links. This includes metadata like optimizing your title tags or descriptions as well as the on-page copy and images and outbound links.

  • What is keyword research?

    Keyword research is the process of figuring out what keywords your target audience is typing into Google to find businesses or products like yours. In the past SEOs use to focus a lot on ranking individual keywords, but now a days this really should be called "Topic/Page Research" as each page can rank for lots of keywords. At the end of the day, your job as the SEO is to advise the content team on how to optimize pages or what page to create in order to increase the rankings of various keywords that your target audience is typing into Google.

  • How long will it take to see increases in traffic?

    That depends greatly on your starting point, your available resources, your overall strategy, and competitiveness of the industry you're in. If for instance you are a new site and are going after the term ""life insurance"" without much resources, you probably will never rank in the top 10 which means you won't get any traffic. But if you're a new site and going after ""life insurance for vegans"" you have higher chances of success even with limited resources, and could start potentially ranking for the term tomorrow with a single blog post. Or if you're an established site with a lot of authority but have some major technical SEO bugs to fix, you'll probably recover your rankings quickly after fixing those problems. With all that said, if you just want to know if you're campaign is heading in the right direction I would advise you to track how your chosen keywords change in rank from top 100 to top 50 to top 10 etc rather than traffic. This kind of portfolio approach to tracking your campaign will help you identify if it's working or not way before you receive traffic, which could take 1 - 2 years depending on the keywords you choose.

  • How Does Mobile-First Indexing Work?

    Mobile-first indexing is exactly what it sounds like. It just means that the mobile version of your website becomes the starting point for what Google includes in their index, and the baseline for how they determine rankings. If you monitor crawlbot traffic to your site, you may see an increase in traffic from Smartphone Googlebot, and the cached versions of pages will usually be the mobile version of the page. So if you have a terrible mobile experience but a great desktop experience you may want to focus on fixing the mobile experience to improve your rank.