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30-day money-back guarantee
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Unlimited access, anywhere, anytime
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Learn from hand-vetted instructors, experts in their field
PR Mistakes to Avoid: Make the Best Impression for Your Brand
Learn the most common mistakes to avoid in public relations to present your brand or business in the best light.
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30-day money-back guarantee
Not satisfied?Reach out to our customer support team within 30 days to receive a full refund.
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Unlimited access, anywhere, anytime
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Learn from hand-vetted instructors, experts in their field
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1- 1. Getting the Reporter_s Name Wrong (1:48)
- 2. Using Off the record During Interviews (1:06) Free
- 3.Don't Capitalize on a Crisis (2:08)
- 4. Sending Out Mass E-mail Pitch Blasts (1:23)
- 5. Writing a Long Pitch (1:27)
- 6. Asking a Reporter to Proofread Their Story (1:40)
- 7. Following Up Just to Follow Up (1:36)
- 8. Attacking Your Competition (1:00)
- 9.Commenting With "No Comment" (1:23)
- 10. Misunderstanding Media Relations (1:27)
- 11. Harnessing the Power of Timing (1:42)
- 12.Understanding What Is Newsworthy (1:39)
- 13. Hiring PR When You're Not Ready (2:01)
- 14. Selecting The Wrong Publication For Your Pitch (1:38)
- 15. Pitching Multiple Reporters At The Same Time (1:24)
- 16. Using The Wrong Communication Channel (1:28)
- 17.Using Buzzwords To Make Your Point (1:25)
- 18. Get Started On The Right Foot (0:46)
- Final Quiz
15+ years of experience working with global PR firms. She now has her own agency for early stage startups.
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Answer questions correctly and avoid costly slips of information
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Know how to talk with a reporter in a relevant and appropriate way when working through a crisis
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Know what to write in a pitch to make it tailored, personal and relevant to the reporter receiving it
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Ensure you have positive media coverage by preparing ahead of time
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Know the appropriate ways to conduct email follow up
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Avoid using the wrong names when conducting outreach
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Talk about your product or service without mentioning anyone else but yourself
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Deflect a difficult question with alternative answers
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Pitch reporters more effectively
Professional PR strategies and tactics can work wonders for your business but when you fall into the trap of making rookie errors, it can have a detrimental impact on your brand that can be difficult to overcome. In this course, you’ll learn how to avoid unnecessary or unprofessional mistakes that could hurt your brand in the long run.
You’ll come to understand the importance of transparency and integrity when working with reporters and the significance of building strong relationships with the media. You’ll also be presented with some alternatives that will position you as an expert in your field including how to prepare for your PR campaign and how to know if your story is newsworthy and ready for the public.
Start your PR campaign on the right foot by avoiding common mistakes and present your brand to the public in the most professional way possible.
About This Course
Professional PR strategies and tactics can work wonders for your business but when you fall into the trap of making rookie errors, it can have a detrimental impact on your brand that can be difficult to overcome. In this course, you’ll learn how to avoid unnecessary or unprofessional mistakes that could hurt your brand in the long run.
You’ll come to understand the importance of transparency and integrity when working with reporters and the significance of building strong relationships with the media. You’ll also be presented with some alternatives that will position you as an expert in your field including how to prepare for your PR campaign and how to know if your story is newsworthy and ready for the public.
Start your PR campaign on the right foot by avoiding common mistakes and present your brand to the public in the most professional way possible.
What You Will Learn
- What media relations is and why it is important to getting press
- How to pitch a newsworthy story
- How to determine what needs to be in place for you to hire a PR agency and see success
- How to create value for your stakeholders by selecting the right publications for your pitch
- Communicate effectively and make a memorable impact
- How to avoid using buzzwords that distract from your main message
Why learn with Andrea Holland?
With 15+ years of experience, she has managed PR teams for renowned brands in consumer technology. She has worked with global names including Fleishman Hillard, The Horn Group & PayPal. She now has her own agency working with early stage startups.
Who Is This Course For?
- Entrepreneurs wanting to gain publicity for their brand
- Business owners wanting to launch a PR campaign
- PR professionals looking to enhance their professional skills
- Anyone representing a brand and wanting to run a PR campaign
- Anyone with a personal brand who is looking to engage a PR manager
- Freelancers wanting to build a strong brand
- Entrepreneurs trying to grow their reach
- Influencers wanting to grow their brand
- Small business owners trying to sell more products through PR
- Brands wanting to build a strong network with the media
- Anyone interested in becoming a public relations manager
- Beginner to Intermediate
Requirements
- Access to Internet
- Computer / Laptop / Mobile Device
What Is Included?
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Immediate unlimited access to course materials
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30-day money-back guarantee
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Exercises and quizzes to help you put theory into practice
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English Closed Captions
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Suitable for mobile or desktop
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A badge to showcase your expertise on your profile page upon completion
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1- 1. Getting the Reporter_s Name Wrong (1:48)
- 2. Using Off the record During Interviews (1:06) Free
- 3.Don't Capitalize on a Crisis (2:08)
- 4. Sending Out Mass E-mail Pitch Blasts (1:23)
- 5. Writing a Long Pitch (1:27)
- 6. Asking a Reporter to Proofread Their Story (1:40)
- 7. Following Up Just to Follow Up (1:36)
- 8. Attacking Your Competition (1:00)
- 9.Commenting With "No Comment" (1:23)
- 10. Misunderstanding Media Relations (1:27)
- 11. Harnessing the Power of Timing (1:42)
- 12.Understanding What Is Newsworthy (1:39)
- 13. Hiring PR When You're Not Ready (2:01)
- 14. Selecting The Wrong Publication For Your Pitch (1:38)
- 15. Pitching Multiple Reporters At The Same Time (1:24)
- 16. Using The Wrong Communication Channel (1:28)
- 17.Using Buzzwords To Make Your Point (1:25)
- 18. Get Started On The Right Foot (0:46)
- Final Quiz
Sample lesson