Native Advertising: Reach More Customers with Taboola

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Course Syllabus

Chapter 1

Chapter 1: Getting Started with Native Advertising

1. Course Introduction (1:17)
2. Getting Started (1:51)
3. What is Native Advertising (3:07)
4. The Native Ecosystem (1:49)
5. How Taboola Works (3:07)
6. In Closing (1:01)
Quiz - Chapter 1

Chapter 2

Chapter 2: Content Best Practices

7. Content Best Practices (1:21) Free
8. Defining Marketing Objectives (1:32)
9. Telling Your Story (2:51)
Exercise- Telling Your Story
10. Building the Right Ads (9:56)
Exercise- Building the Right Ads
11. In Closing (0:52)
Quiz - Chapter 2

Chapter 3

Chapter 3: Content Policy

12. Introduction (1:12)
13. Taboola's Content Policy Approach (1:21)
14. Content Safety Levels (2:27)
15. Do's and Don'ts (4:08)
16. In Closing (1:13)
Quiz - Chapter 3

Chapter 4

Chapter 4:Tracking Your Success

17. Intro (0:59)
18. Attribution (4:11)
19. The Taboola Pixel (6:55)
20. Server to Server Options (1:45)
21. In Closing (1:20)
Exercise- Tracking Tips
Quiz - Chapter 4

Chapter 5

Chapter 5: Multi-User Accounts and API

22. Granting Multi-User Access (0:43)
23. Networks and Sub-Accounts for Agencies (1:28)
24. Networks and Sub-Accounts (1:04)
25. Billing Options (1:51)
26. In Closing (0:38)
Quiz - Chapter 5

Chapter 6

Chapter 6: Campaign Optimizations - How to succeed with Taboola

27. Intro (1:11)
28. Setting the Basics (3:28)
29. Using Audiences (6:21)
30. Setting Your Bid And Budget (6:06)
31. Cross-Platform Tracking (1:52)
32. Adding Your Creatives (2:49)
33. Intro to Making Optimizations (1:15)
34. What Signals Should You Be Looking At (2:08)
35. Helpful Tools and Tricks (6:59)
36. In Closing (1:45)
Quiz - Chapter 6

Chapter 7

Chapter 7: Conclusion

37. Course Conclusion (2:15)

Chapter 8

Final Quiz

Final Quiz

By Suzi Osman & Amelia Sharp

Taboola is the largest content discovery platform worldwide with more than 1.4B users a month and 10,000+ publishers and brands

Course Description

37 Videos
1.6 Hours

Taboola’s mission is to help you reach a more relevant audience across the web's top sites.

In this course, you are going to learn the essentials for creating, managing, and optimizing a successful native campaign with Taboola.

This course is for advertisers and basically, anyone who wants to explore the world of content discovery.

We will first start with the user journey to get you familiar with what mindset online users are in when they encounter a native advertisement. Then, we will look at how you can create content that is tailored to that user’s experience - thus maximizing engagement with your brand. From there, we take a brief chapter to talk about tracking and measurement, and what you should be considering when following how users come to discover your brand. And finally, we take the very easy step into applying all that you’ve learned into building your campaigns so you can be that user’s newly discovered interest.

By the end of this 6 chapter course, you will have all the tools necessary to introduce new users to your business and build a strong brand presence that you can leverage across all of your main marketing channels.