Local SEO: Put Your Business on the Map

  • 4.8 (46 Reviews)

Local SEO: Put Your Business on the Map

  • 4.8 (46 Reviews)
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Course Syllabus

Chapter 1

Chapter 1: Introduction

  • 1. Introduction (1:25)
Chapter 2

Chapter 2: Local SEO - What is it and Why is it Important?

Chapter 3

Chapter 3: How to master local keyword research

  • 5. Targeting the Right Keywords (6:00)
  • 6. Keyword Research Tools (8:21)
  • Quiz: Chapter 3: How to master local keyword research
Chapter 4

Chapter 4: Competitor Research - Choosing the Right Battles

  • 7. Introduction to Competitor Research (1:10)
  • 8. Competitor Research - Quick Checks (6:30)
  • Quiz: Chapter 4: Competitor Research - Choosing the Right Battles
Chapter 5

Chapter 5: On-Site SEO - Optimizing Your Website

  • 9. How to Apply Keywords Across Your Site (2:27)
  • 10. The On-Site SEO Essentials (6:13)
  • 11. Image SEO + Geotagging (4:22)
  • 12. Optimizing Your Website Content (2:25)
  • 13. How Should They Look (1:02)
  • 14. YouTube, Maps, and Socials (2:35)
  • 15. Multi-Location Businesses - How to Manage Location Pages (3:45)
  • Quiz: Chapter 5: On-Site SEO - Optimizing Your Website
Chapter 6

Chapter 6: Google My Business

  • 16. Setting up Your Google My Business Listing (1:28)
  • 17. Your Business Name vs Using Keywords in Your Business Name (3:45)
  • 18.Completely Optimizing Your GMB Profile (5:56)
  • 19. How to Get Google My Business Reviews (2:12)
  • Quiz: Chapter 6: Google My Business
Chapter 7

Chapter 7: Off-Site SEO

  • 20. Local Citations (9:40)
  • 21. The Importance of NAP Consistency (1:32)
  • 22. Citations for Service Area Businesses (1:35)
  • 23. Citations - How Many do you Need (1:05)
  • 24. Introduction to Backlink Building (2:23)
  • 25. Sourcing Backlinks - Social Links (0:54)
  • 26. Sourcing Backlinks - Blogging Links (3:51)
  • 27. Local Newspapers and Sponsorship (2:02)
  • 28. How to do Local Blogger Outreach (3:45)
  • 29. How to Audit Local Outreach Targets (2:26)
  • 30. Avoiding Anchor Text Over Optimization (3:00)
  • Quiz: Chapter 7: Off-Site SEO
Chapter 8

Chapter 8: Technical SEO

  • 31. Introduction to Schema.org (0:38)
  • 32. Why is Schema Markup Important for SEO (1:53)
  • 33. Manually Adding Schema to your Site (9:03)
  • 34. Adding Schema Using a Plugin (8:09)
  • Quiz: Chapter 8: Technical SEO
Chapter 9

Chapter 9: Conclusion of the Course

  • 35. Conclusion of the Course (0:47)
Chapter 10

Final Quiz

  • Final Quiz

Course Description

  • play 35 Videos
  • time 2.1 Hours

Almost half of all searches conducted on Google are for local businesses just like yours. Smart business owners are already capitalizing on this rapidly growing and lucrative local search traffic space. In this over the shoulder course, I will walk you through everything required to rank a local business in the organic and local pack results. Learn proven and actionable techniques that you can put into practice immediately. This course is perfect for business owners or marketing professionals that want to actively improve the ranking of their business in Google.

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46 Reviews

  • 4.8
  • lydie_transl

Great experience :)

  • natle54

  • Amiruddin

This course provides local SEO knowledge, thanks

  • lancecook981

good training so far

  • Joyette

  • rdsmith1977

Was great until the technical SEO which seems almost a waste as I am using Shopify not WordPress. Maybe I’m missing something?

  • Chad

Learned a lot, thank you.

  • thebrasserie

Very useful information. Although I thought I knew some of it, it is clear that there is a lot to do, to achieve the result required. The explanations are clear and concise and in small sections, making the whole process manageable. Highly recommendable.

  • fortis_auto

Great course! It taught me a lot about local SEO and gave me a clear plan on what I need to fix on our website and google my business listing. Highly recommended.

  • Sean

Great course! Hits the major areas of local SEO in a way that any business owner can go ahead and implement. I wish there were a tool presented like Keywords Everywhere that's FREE! Also, I was a bit confused because I thought he said we'd explore Yoast SEO plugin in the meta tags section, but we never actually did later in the course... Maybe I misunderstood?

  • christieave6399

Course was detailed, well thought out and easy to follow. I now can take the information and build out an SEO plan for my local business. Thank you again to the instructor for taking the time to put together relevant content.

  • sandiweb

The course was detailed, well thought out and easy to follow. I highly recommend a Local SEO course for everyone how interested in some GMB secret! Thank you again to the instructor for taking the time to put together relevant content.

  • Tahir

Very Detailed and helpful, this course explains Local SEO in a very simple way :)

  • vujo91

Great course.

While I do use many of those tools in my everyday work, this will certainly expand my knowledge and allow me to be even better in what I do :)

Thank you :)

  • Vandell

This was an excellent course and very informative. The teacher was extremely clear and provided practical and applicable knowledge. Thank you!

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1

Chapter 1: Introduction

  • 1. Introduction (1:25)
Chapter 2

Chapter 2: Local SEO - What is it and Why is it Important?

Chapter 3

Chapter 3: How to master local keyword research

  • 5. Targeting the Right Keywords (6:00)
  • 6. Keyword Research Tools (8:21)
  • Quiz: Chapter 3: How to master local keyword research
Chapter 4

Chapter 4: Competitor Research - Choosing the Right Battles

  • 7. Introduction to Competitor Research (1:10)
  • 8. Competitor Research - Quick Checks (6:30)
  • Quiz: Chapter 4: Competitor Research - Choosing the Right Battles
Chapter 5

Chapter 5: On-Site SEO - Optimizing Your Website

  • 9. How to Apply Keywords Across Your Site (2:27)
  • 10. The On-Site SEO Essentials (6:13)
  • 11. Image SEO + Geotagging (4:22)
  • 12. Optimizing Your Website Content (2:25)
  • 13. How Should They Look (1:02)
  • 14. YouTube, Maps, and Socials (2:35)
  • 15. Multi-Location Businesses - How to Manage Location Pages (3:45)
  • Quiz: Chapter 5: On-Site SEO - Optimizing Your Website
Chapter 6

Chapter 6: Google My Business

  • 16. Setting up Your Google My Business Listing (1:28)
  • 17. Your Business Name vs Using Keywords in Your Business Name (3:45)
  • 18.Completely Optimizing Your GMB Profile (5:56)
  • 19. How to Get Google My Business Reviews (2:12)
  • Quiz: Chapter 6: Google My Business
Chapter 7

Chapter 7: Off-Site SEO

  • 20. Local Citations (9:40)
  • 21. The Importance of NAP Consistency (1:32)
  • 22. Citations for Service Area Businesses (1:35)
  • 23. Citations - How Many do you Need (1:05)
  • 24. Introduction to Backlink Building (2:23)
  • 25. Sourcing Backlinks - Social Links (0:54)
  • 26. Sourcing Backlinks - Blogging Links (3:51)
  • 27. Local Newspapers and Sponsorship (2:02)
  • 28. How to do Local Blogger Outreach (3:45)
  • 29. How to Audit Local Outreach Targets (2:26)
  • 30. Avoiding Anchor Text Over Optimization (3:00)
  • Quiz: Chapter 7: Off-Site SEO
Chapter 8

Chapter 8: Technical SEO

  • 31. Introduction to Schema.org (0:38)
  • 32. Why is Schema Markup Important for SEO (1:53)
  • 33. Manually Adding Schema to your Site (9:03)
  • 34. Adding Schema Using a Plugin (8:09)
  • Quiz: Chapter 8: Technical SEO
Chapter 9

Chapter 9: Conclusion of the Course

  • 35. Conclusion of the Course (0:47)
Chapter 10

Final Quiz

  • Final Quiz

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Local SEO: Put Your Business on the Map

4.8 (46)

Frequently Asked Questions

  • What kinds of businesses should use local SEO?

    "Any business that offers a product or service to a defined area like a city, state, or even neighborhood. This applies to a single store/business and equally a division or branch of a larger company."

  • Can I remove bad reviews from my Google My Business listing?

    "Unfortunately, you cannot remove bad reviews from GMB. There is an option to flag any reviews you consider as false or inappropriate as inappropriate. You should note this process will not help with bad reviews. It's good practice to reply to reviews, especially bad ones, in GMB, making sure to show empathy, to sympathize, offer to resolve their issue offline, and demonstrate your superior customer service. "

  • What Is Local SEO & How Is It Different from Regular Website SEO?

    "Local SEO is a unique set of SEO work that relates to optimizing your website's performance and your Google My Business listing. These two assets are the key to success in Local SEO, and because of this, the SEO work is very focused on local signals to boost your website and GMB listing. Examples of specialized Local SEO work include citation building, geotagging images, and specific onsite edits that are not required with regular SEO."

  • Can I have two Google My Business listings within one city?

    "Yes, you can have multiple GMB listings in any area as long as they correspond to legitimate businesses. An ice cream chain might have several listings in one neighborhood because they have numerous retail stores."

  • Is Google the only local search engine I need to pay attention to in local search?

    "Google is by far the biggest search engine of relevance, but in Local SEO, you should also optimize for Bing and Apple Maps."

  • Will the categories I select in GMB affect my rankings?

    "Yes, the primary category is very important. Be sure to check what your top competitors have selected and then choose the best match for your business. You can also select various secondary categories, but the primary category carries the most weight."