Local SEO: Put Your Business on the Map
  • 4.9 (80Reviews)
 

Local SEO: Put Your Business on the Map

Learn a complete framework for ranking your local business in Google with this in-depth local search engine optimization course.

  • 4.9 (80)
$52 Buy Course Free Preview
  • 30-day money-back guarantee

    Not satisfied?

    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

Local SEO: Put Your Business on the Map

Learn a complete framework for ranking your local business in Google with this in-depth local search engine optimization course.

  • 4.9 (80 Reviews)
 
  • 30-day money-back guarantee

    Not satisfied?

    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1
Chapter 1: Introduction
  • 1. Introduction (1:25)
Chapter 2
Chapter 2: Local SEO - What is it and Why is it Important?
Chapter 3
Chapter 3: How to master local keyword research
  • 5. Targeting the Right Keywords (6:00)
  • 6. Keyword Research Tools (8:21)
  • Quiz: Chapter 3: How to master local keyword research
Chapter 4
Chapter 4: Competitor Research - Choosing the Right Battles
  • 7. Introduction to Competitor Research (1:10)
  • 8. Competitor Research - Quick Checks (6:30)
  • Quiz: Chapter 4: Competitor Research - Choosing the Right Battles
Chapter 5
Chapter 5: On-Site SEO - Optimizing Your Website
  • 9. How to Apply Keywords Across Your Site (2:27)
  • 10. The On-Site SEO Essentials (6:13)
  • 11. Image SEO + Geotagging (4:22)
  • 12. Optimizing Your Website Content (2:25)
  • 13. How Should They Look (1:02)
  • 14. YouTube, Maps, and Socials (2:35)
  • 15. Multi-Location Businesses - How to Manage Location Pages (3:45)
  • Quiz: Chapter 5: On-Site SEO - Optimizing Your Website
Chapter 6
Chapter 6: Google My Business
  • 16. Setting up Your Google My Business Listing (1:28)
  • 17. Your Business Name vs Using Keywords in Your Business Name (3:45)
  • 18.Completely Optimizing Your GMB Profile (5:56)
  • 19. How to Get Google My Business Reviews (2:12)
  • Quiz: Chapter 6: Google My Business
Chapter 7
Chapter 7: Off-Site SEO
  • 20. Local Citations (9:40)
  • 21. The Importance of NAP Consistency (1:32)
  • 22. Citations for Service Area Businesses (1:35)
  • 23. Citations - How Many do you Need (1:05)
  • 24. Introduction to Backlink Building (2:23)
  • 25. Sourcing Backlinks - Social Links (0:54)
  • 26. Sourcing Backlinks - Blogging Links (3:51)
  • 27. Local Newspapers and Sponsorship (2:02)
  • 28. How to do Local Blogger Outreach (3:45)
  • 29. How to Audit Local Outreach Targets (2:26)
  • 30. Avoiding Anchor Text Over Optimization (3:00)
  • Quiz: Chapter 7: Off-Site SEO
Chapter 8
Chapter 8: Technical SEO
  • 31. Introduction to Schema.org (0:38)
  • 32. Why is Schema Markup Important for SEO (1:53)
  • 33. Manually Adding Schema to your Site (9:03)
  • 34. Adding Schema Using a Plugin (8:09)
  • Quiz: Chapter 8: Technical SEO
Chapter 9
Chapter 9: Conclusion of the Course
  • 35. Conclusion of the Course (0:47)
Chapter 10
Final Quiz
  • Final Quiz
Alastair Dunstan

SEO expert with 8+ years experience in taking sites to #1 ranking; Successful agency owner & Fiverr Pro Seller

After Completing This Course You Will Be Able To
  • Conduct thorough keyword research to target the right local keywords for your site
  • Conduct professional competitor research
  • Implement technical SEO to ensure that your sites stands out ahead of 95% of competitors
  • Optimize your website in Google My Business listing
  • Build local citations and understand the importance of NAP consistency
  • Source backlinks and perform local blogger outreach
  • Audit local outreach targets and avoid anchor text over optimization
  • Perform off-site SEO to to rank your website in the organic search results
  • The key principles of on-site SEO
About This Course

Almost half of all searches conducted on Google are for local businesses. Learn how to capitalize on this rapidly growing and lucrative space in this Local Search Engine Optimization course that will put your brand on the map.

Filled with real-world examples, actionable tasks and downloadable files, you’ll be able to take the skills you’ve learned and immediately apply them to improve a business’s local SEO performance.

By the end of this course you’ll know exactly how to optimize a website for local search including off-site, on-site and technical SEO, working with Google My Business and utilizing Schema Markup to its maximum potential.

About This Course

Almost half of all searches conducted on Google are for local businesses. Learn how to capitalize on this rapidly growing and lucrative space in this Local Search Engine Optimization course that will put your brand on the map.

Filled with real-world examples, actionable tasks and downloadable files, you’ll be able to take the skills you’ve learned and immediately apply them to improve a business’s local SEO performance.

By the end of this course you’ll know exactly how to optimize a website for local search including off-site, on-site and technical SEO, working with Google My Business and utilizing Schema Markup to its maximum potential.

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What You Will Learn

  • What local SEO is and why it is important for your website’s success
  • The 4 Pillars of SEO including off-site SEO, technical SEO, Google My Business and your website
  • The ins and outs of Schema Markup and why it’s important for your local business
  • Setting up and optimizing Google My Business
  • How to apply keywords across your site
  • How to perform image SEO and Geotagging
  • Manage location pages for multi-location businesses

Why learn with Alastair Dunstan?

SEO expert with 8+ years experience in guiding early-stage businesses to achieve organic traffic growth, market share and profitability. Alastair is a successful agency owner and Fiverr Pro Seller. He has taken multiple brand-new websites to #1 rankings around the world using his proven local SEO methodology.

Who Is This Course For?

  • Marketing managers and reps needing to gain a solid handle on Local SEO
  • Anyone wanting to start a professional career in Local SEO
  • SEO specialists wanting to improve on their skills
  • Business and site owners wanting more organic traffic
  • Web programmers, designers, front end and full stack developers looking to diversify their skillset
  • All levels of experience

Requirements

  • Access to Internet
  • Computer / Laptop / Mobile Device

What Is Included?

  • Immediate unlimited access to course materials
  • 30-day money-back guarantee
  • Exercises and quizzes to help you put theory into practice
  • English Closed Captions
  • Suitable for mobile or desktop
  • A badge to showcase your expertise on your profile page upon completion
80 Reviews
  • 4.9

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Course Syllabus

Chapter 1
Chapter 1: Introduction
  • 1. Introduction (1:25)
Chapter 2
Chapter 2: Local SEO - What is it and Why is it Important?
Chapter 3
Chapter 3: How to master local keyword research
  • 5. Targeting the Right Keywords (6:00)
  • 6. Keyword Research Tools (8:21)
  • Quiz: Chapter 3: How to master local keyword research
Chapter 4
Chapter 4: Competitor Research - Choosing the Right Battles
  • 7. Introduction to Competitor Research (1:10)
  • 8. Competitor Research - Quick Checks (6:30)
  • Quiz: Chapter 4: Competitor Research - Choosing the Right Battles
Chapter 5
Chapter 5: On-Site SEO - Optimizing Your Website
  • 9. How to Apply Keywords Across Your Site (2:27)
  • 10. The On-Site SEO Essentials (6:13)
  • 11. Image SEO + Geotagging (4:22)
  • 12. Optimizing Your Website Content (2:25)
  • 13. How Should They Look (1:02)
  • 14. YouTube, Maps, and Socials (2:35)
  • 15. Multi-Location Businesses - How to Manage Location Pages (3:45)
  • Quiz: Chapter 5: On-Site SEO - Optimizing Your Website
Chapter 6
Chapter 6: Google My Business
  • 16. Setting up Your Google My Business Listing (1:28)
  • 17. Your Business Name vs Using Keywords in Your Business Name (3:45)
  • 18.Completely Optimizing Your GMB Profile (5:56)
  • 19. How to Get Google My Business Reviews (2:12)
  • Quiz: Chapter 6: Google My Business
Chapter 7
Chapter 7: Off-Site SEO
  • 20. Local Citations (9:40)
  • 21. The Importance of NAP Consistency (1:32)
  • 22. Citations for Service Area Businesses (1:35)
  • 23. Citations - How Many do you Need (1:05)
  • 24. Introduction to Backlink Building (2:23)
  • 25. Sourcing Backlinks - Social Links (0:54)
  • 26. Sourcing Backlinks - Blogging Links (3:51)
  • 27. Local Newspapers and Sponsorship (2:02)
  • 28. How to do Local Blogger Outreach (3:45)
  • 29. How to Audit Local Outreach Targets (2:26)
  • 30. Avoiding Anchor Text Over Optimization (3:00)
  • Quiz: Chapter 7: Off-Site SEO
Chapter 8
Chapter 8: Technical SEO
  • 31. Introduction to Schema.org (0:38)
  • 32. Why is Schema Markup Important for SEO (1:53)
  • 33. Manually Adding Schema to your Site (9:03)
  • 34. Adding Schema Using a Plugin (8:09)
  • Quiz: Chapter 8: Technical SEO
Chapter 9
Chapter 9: Conclusion of the Course
  • 35. Conclusion of the Course (0:47)
Chapter 10
Final Quiz
  • Final Quiz
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Local SEO: Put Your Business on the Map
4.9 (80)

Sample lesson

4. The Pillars of Local SEO (2:20)
This lesson can help you know the course from the inside.
 

Frequently Asked Questions

  • What kinds of businesses should use local SEO?

    "Any business that offers a product or service to a defined area like a city, state, or even neighborhood. This applies to a single store/business and equally a division or branch of a larger company."

  • Can I remove bad reviews from my Google My Business listing?

    "Unfortunately, you cannot remove bad reviews from GMB. There is an option to flag any reviews you consider as false or inappropriate as inappropriate. You should note this process will not help with bad reviews. It's good practice to reply to reviews, especially bad ones, in GMB, making sure to show empathy, to sympathize, offer to resolve their issue offline, and demonstrate your superior customer service. "

  • What Is Local SEO & How Is It Different from Regular Website SEO?

    "Local SEO is a unique set of SEO work that relates to optimizing your website's performance and your Google My Business listing. These two assets are the key to success in Local SEO, and because of this, the SEO work is very focused on local signals to boost your website and GMB listing. Examples of specialized Local SEO work include citation building, geotagging images, and specific onsite edits that are not required with regular SEO."

  • Can I have two Google My Business listings within one city?

    "Yes, you can have multiple GMB listings in any area as long as they correspond to legitimate businesses. An ice cream chain might have several listings in one neighborhood because they have numerous retail stores."

  • Is Google the only local search engine I need to pay attention to in local search?

    "Google is by far the biggest search engine of relevance, but in Local SEO, you should also optimize for Bing and Apple Maps."

  • Will the categories I select in GMB affect my rankings?

    "Yes, the primary category is very important. Be sure to check what your top competitors have selected and then choose the best match for your business. You can also select various secondary categories, but the primary category carries the most weight."