Local SEO: Put Your Business on the Map

  • 4.7 (19 Reviews)
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  • Learn from hand-vetted instructors, experts in their field

Local SEO: Put Your Business on the Map

  • 4.7 (19 Reviews)
 
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

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Course Syllabus

Chapter 1

Chapter 1: Introduction

  • 1. Introduction (1:25)
Chapter 2

Chapter 2: Local SEO - What is it and Why is it Important?

Chapter 3

Chapter 3: How to master local keyword research

  • 5. Targeting the Right Keywords (6:00)
  • 6. Keyword Research Tools (8:21)
  • Quiz: Chapter 3: How to master local keyword research
Chapter 4

Chapter 4: Competitor Research - Choosing the Right Battles

  • 7. Introduction to Competitor Research (1:10)
  • 8. Competitor Research - Quick Checks (6:30)
  • Quiz: Chapter 4: Competitor Research - Choosing the Right Battles
Chapter 5

Chapter 5: On-Site SEO - Optimizing Your Website

  • 9. How to Apply Keywords Across Your Site (2:27)
  • 10. The On-Site SEO Essentials (6:13)
  • 11. Image SEO + Geotagging (4:22)
  • 12. Optimizing Your Website Content (2:25)
  • 13. How Should They Look (1:02)
  • 14. YouTube, Maps, and Socials (2:35)
  • 15. Multi-Location Businesses - How to Manage Location Pages (3:45)
  • Quiz: Chapter 5: On-Site SEO - Optimizing Your Website
Chapter 6

Chapter 6: Google My Business

  • 16. Setting up Your Google My Business Listing (1:28)
  • 17. Your Business Name vs Using Keywords in Your Business Name (3:45)
  • 18.Completely Optimizing Your GMB Profile (5:56)
  • 19. How to Get Google My Business Reviews (2:12)
  • Quiz: Chapter 6: Google My Business
Chapter 7

Chapter 7: Off-Site SEO

  • 20. Local Citations (9:40)
  • 21. The Importance of NAP Consistency (1:32)
  • 22. Citations for Service Area Businesses (1:35)
  • 23. Citations - How Many do you Need (1:05)
  • 24. Introduction to Backlink Building (2:23)
  • 25. Sourcing Backlinks - Social Links (0:54)
  • 26. Sourcing Backlinks - Blogging Links (3:51)
  • 27. Local Newspapers and Sponsorship (2:02)
  • 28. How to do Local Blogger Outreach (3:45)
  • 29. How to Audit Local Outreach Targets (2:26)
  • 30. Avoiding Anchor Text Over Optimization (3:00)
  • Quiz: Chapter 7: Off-Site SEO
Chapter 8

Chapter 8: Technical SEO

  • 31. Introduction to Schema.org (0:38)
  • 32. Why is Schema Markup Important for SEO (1:53)
  • 33. Manually Adding Schema to your Site (9:03)
  • 34. Adding Schema Using a Plugin (8:09)
  • Quiz: Chapter 8: Technical SEO
Chapter 9

Chapter 9: Conclusion of the Course

  • 35. Conclusion of the Course (0:47)
Chapter 10

Final Quiz

  • Final Quiz

Course Description

  • play 35 Videos
  • time 2.1 Hours

Almost half of all searches conducted on Google are for local businesses just like yours. Smart business owners are already capitalizing on this rapidly growing and lucrative local search traffic space. In this over the shoulder course, I will walk you through everything required to rank a local business in the organic and local pack results. Learn proven and actionable techniques that you can put into practice immediately. This course is perfect for business owners or marketing professionals that want to actively improve the ranking of their business in Google.

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19 Reviews

  • 4.7
  • paploo

  • Chad

Learned a lot, thank you.

  • christieave6399

Course was detailed, well thought out and easy to follow. I now can take the information and build out an SEO plan for my local business. Thank you again to the instructor for taking the time to put together relevant content.

  • Amjad

  • henri201

The videos are well made, but the contents are very basic. Not worth the time and money

  • Sean

Great course! Hits the major areas of local SEO in a way that any business owner can go ahead and implement. I wish there were a tool presented like Keywords Everywhere that's FREE! Also, I was a bit confused because I thought he said we'd explore Yoast SEO plugin in the meta tags section, but we never actually did later in the course... Maybe I misunderstood?

  • rdsmith1977

Was great until the technical SEO which seems almost a waste as I am using Shopify not WordPress. Maybe I’m missing something?

  • Bryan

  • fortis_auto

Great course! It taught me a lot about local SEO and gave me a clear plan on what I need to fix on our website and google my business listing. Highly recommended.

  • matthewmeredith

  • barboura

Great course! a lot of specific informations.
Thanks for this good job.

  • vujo91

Great course.

While I do use many of those tools in my everyday work, this will certainly expand my knowledge and allow me to be even better in what I do :)

Thank you :)

  • Waweru

  • thetriggerman

  • Croce

  • Nils

  • Vandell

This was an excellent course and very informative. The teacher was extremely clear and provided practical and applicable knowledge. Thank you!

  • Kurt

  • seoboyz

Amazing course on local SEO. Very well structured and easy to grasp course.

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Local SEO: Put Your Business on the Map

4.7 (19)