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Course SyllabusChapter 1
Chapter 1: Introduction
- 1. Introduction (1:25)
Chapter 2: Local SEO - What is it and Why is it Important?
- 2. What is Local SEO (3:58)
- 3. Why is local SEO important (4:38)
- 4. The Pillars of Local SEO (2:20) Free
- Quiz: Local SEO - What is it and Why is it Important?
Chapter 3: How to master local keyword research
- 5. Targeting the Right Keywords (6:00)
- 6. Keyword Research Tools (8:21)
- Quiz: Chapter 3: How to master local keyword research
Chapter 4: Competitor Research - Choosing the Right Battles
- 7. Introduction to Competitor Research (1:10)
- 8. Competitor Research - Quick Checks (6:30)
- Quiz: Chapter 4: Competitor Research - Choosing the Right Battles
Chapter 5: On-Site SEO - Optimizing Your Website
- 9. How to Apply Keywords Across Your Site (2:27)
- 10. The On-Site SEO Essentials (6:13)
- 11. Image SEO + Geotagging (4:22)
- 12. Optimizing Your Website Content (2:25)
- 13. How Should They Look (1:02)
- 14. YouTube, Maps, and Socials (2:35)
- 15. Multi-Location Businesses - How to Manage Location Pages (3:45)
- Quiz: Chapter 5: On-Site SEO - Optimizing Your Website
Chapter 6: Google My Business
- 16. Setting up Your Google My Business Listing (1:28)
- 17. Your Business Name vs Using Keywords in Your Business Name (3:45)
- 18.Completely Optimizing Your GMB Profile (5:56)
- 19. How to Get Google My Business Reviews (2:12)
- Quiz: Chapter 6: Google My Business
Chapter 7: Off-Site SEO
- 20. Local Citations (9:40)
- 21. The Importance of NAP Consistency (1:32)
- 22. Citations for Service Area Businesses (1:35)
- 23. Citations - How Many do you Need (1:05)
- 24. Introduction to Backlink Building (2:23)
- 25. Sourcing Backlinks - Social Links (0:54)
- 26. Sourcing Backlinks - Blogging Links (3:51)
- 27. Local Newspapers and Sponsorship (2:02)
- 28. How to do Local Blogger Outreach (3:45)
- 29. How to Audit Local Outreach Targets (2:26)
- 30. Avoiding Anchor Text Over Optimization (3:00)
- Quiz: Chapter 7: Off-Site SEO
Chapter 8: Technical SEO
- 31. Introduction to Schema.org (0:38)
- 32. Why is Schema Markup Important for SEO (1:53)
- 33. Manually Adding Schema to your Site (9:03)
- 34. Adding Schema Using a Plugin (8:09)
- Quiz: Chapter 8: Technical SEO
Chapter 9: Conclusion of the Course
- 35. Conclusion of the Course (0:47)
- Final Quiz
By Alastair Dunstan
Founder of GettClicks SEO agency, Fiverr Pro Seller, Expert at Small to Medium Business SEO.
- 35 Videos
- 2.1 Hours
Almost half of all searches conducted on Google are for local businesses just like yours. Smart business owners are already capitalizing on this rapidly growing and lucrative local search traffic space. In this over the shoulder course, I will walk you through everything required to rank a local business in the organic and local pack results. Learn proven and actionable techniques that you can put into practice immediately. This course is perfect for business owners or marketing professionals that want to actively improve the ranking of their business in Google.
This course provides local SEO knowledge, thanks
good training so far
Great course! Hits the major areas of local SEO in a way that any business owner can go ahead and implement. I wish there were a tool presented like Keywords Everywhere that's FREE! Also, I was a bit confused because I thought he said we'd explore Yoast SEO plugin in the meta tags section, but we never actually did later in the course... Maybe I misunderstood?
Was great until the technical SEO which seems almost a waste as I am using Shopify not WordPress. Maybe I’m missing something?
Great way to learn about SEO's for optimizing website data!
Course was detailed, well thought out and easy to follow. I now can take the information and build out an SEO plan for my local business. Thank you again to the instructor for taking the time to put together relevant content.
Outstanding Course/ I have more knowledge now in regards to Local SEO
Very good course!
Informative, comprehensive, good examples, detailed explanation, solutions for common mistakes, clear speaker.
All in all a course I would every SEO Starter and mediocre recommend.
Thank you for that great work!
Great course! Very well put together with actionable steps. Thank you!
Great course! It taught me a lot about local SEO and gave me a clear plan on what I need to fix on our website and google my business listing. Highly recommended.
Learned a lot, thank you.
This is an awesome course! Learned a lot from this course.