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Creating High Converting Landing Pages
Learn every aspect of designing a killer landing page for higher conversions in this value-packed course.
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30-day money-back guarantee
Not satisfied?
Reach out to our customer support team within 30 days to receive a full refund.
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Unlimited access, anywhere, anytime
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Learn from hand-vetted instructors, experts in their field
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1Landing Page Design Fundamentals
- 1. Introduction (2:22)
- 2. Laying the groundwork for good design (13:23) Free
- 3. The Myth Of The Perfect Landing Page Conversion Rate (12:06)
- 4. The 3 Main Types of Landing Pages and How To Use Them Effectively (18:57)
- 5. Business Models and Understanding Your Conversion Actions (6:04)
- 6. The AIDA Sales Funnel and The Online Decision Making Process (16:48)
- 7. The Awareness Stage of the Funnel ... Where It All Begins (17:26)
- 8. The Interest Stage of the Funnel ... Tell Me More (14:11)
- 9. The Desire Stage of the Funnel ... I Want What You Sell (12:45)
- 10. The Action Stage of the Funnel ... I'm Going to Buy What You Sell (9:05)
- 11. The Fogg Behavior Model and how it Applies to Good Landing Page Design (19:25)
- 12. Making Your Landing Page Design Memorable (12:44)
- Quiz: Landing Page Design Fundamentals
Principles of Good Landing Page Design: Examples, Case Studies & Best Practices
- 13. The Primacy of Product and The Concept of Usability in Landing Page Design (15:23)
- 14. Eschew Obfuscation ... Clarity and the Quest for Fewer Question Marks (11:17)
- 15. The 5 Second Usability Test in Landing Page Design (and how you can use it now) (12:26)
- 16. The Art and Science Behind Designing High-Converting Calls To Action (CTA's) (18:29)
- 17.Readability and Visual Hierarchy Landing Page Design (19:50)
- 18. Respecting Web Conventions in Landing Page Design (13:23)
- 19. Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates (19:54)
- 20. Information Architecture and Accessibility - Landing Page Design Best Practices (19:52)
- 21. Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices (15:34)
- 22. Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices (8:43)
- 23. Dedicated Landing Page Design Best Practices (Part 1) (14:58)
- 24. Dedicated Landing Page Design Best Practices (Part 2) (12:18)
- Quiz: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices
Principles Of Persuasion in Conversion Rate Optimization
- 25. Using Scarcity to Improve Conversion Rates on Your Landing Pages (9:46)
- 26. Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages (12:07)
- 27. Principles of Persuasion ... Anchoring and Cognitive Dissonance Theory (18:56)
- 28. User Scenarios and Contextual Perception in Landing Page Design (16:37)
- Quiz: Principles Of Persuasion in Conversion Rate Optimization
Building a High Converting Landing Page From Scratch
- 29. My Favorite Landing Page Builders and Getting Started With Our Unbounce Page (9:06)
- 30. Getting Familiar With the Unbounce Page Builder and Adding Our Header Section (7:29)
- 31. Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool (16:26)
- 32. Working With Background Imagery in Landing Pages and Developing Our Hero Section (15:37)
- 33. Creating a Form, Action Block, and Finishing the Hero Section in Unbounce (19:27)
- 34. Discussing Landing Page Design Changes and Creating our Primary Content Section (16:17)
- 35. Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce (10:42)
- 36. Publishing Your Unbouonce Landing Page on Your Custom Domain (3:43)
- 37. Adding Custom CSS in Unbounce to Create Professional Drop Shadows (6:03)
- 38. Making Your Landing Page Design Work Better With Custom Javascript Snippets (8:09)
- 39. Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines (2:30)
- 40. Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form (3:30)
- 41. Assigning A_B Testing Variants in Unbounce and Assigning Traffic Weights (12:20)
- 42. Integrating Your Unbounce Form Submissions With Your Mailchimp Account (9:06)
- Quiz: Building a High Converting Landing Page From Scratch
Landing Page Audit in Action
- 43. Wester Computer Audit (Part 1) (8:29)
- 44. Wester Computer Audit (Part 2) (9:16)
- 45. Wester Computer Audit (Part 3) (15:20)
- 46. Wester Computer Audit (Part 4) (13:53)
- Quiz: Landing Page Audit in Action
Conclusion
- 47. Conclusion (2:52)
Final Quiz
- Final Quiz
After Completing This Course You Will Be Able To
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Build an effective and memorable landing page from scratch without using code
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Understand the 3 main landing page types and know how to use them effectively
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Persuade your site visitors to act using advanced psychological principles
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Get into the hearts and mind of your customers by building users scenarios
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Design high converting call to action (CTAs)
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Incorporate standard web conventions in your designs
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Use Scarcity to improve conversion rates for your page
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Use the Unbounce Page Builder to create a form, use an action block, work with backgrounds, add headers icons and buttons, custom CSS and many more features
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How to perform a thorough landing page audit
About This Course
Designing landing pages that consistently engage and convert is key to gaining a huge competitive advantage in your business. In order to achieve this, you need to get insight into the buyer's journey so that you can adapt and target your designs to your audience’s wants and needs.
In this course you’ll learn how to apply universal psychological principles that you already understand to your landing pages so you can significantly increase your conversion rates. You’ll be able to test and refine your designs with exciting chapters packed with real-life case studies and experiments to illustrate each lesson. Enroll in this course today to transform the profitability and performance of your landing pages!
About This Course
Designing landing pages that consistently engage and convert is key to gaining a huge competitive advantage in your business. In order to achieve this, you need to get insight into the buyer's journey so that you can adapt and target your designs to your audience’s wants and needs.
In this course you’ll learn how to apply universal psychological principles that you already understand to your landing pages so you can significantly increase your conversion rates. You’ll be able to test and refine your designs with exciting chapters packed with real-life case studies and experiments to illustrate each lesson. Enroll in this course today to transform the profitability and performance of your landing pages!
What You Will Learn
- The fundamental principles of professional landing page design
- Different types of landing pages and what their functions are including dedicated landing pages, micro-sites, full websites, home pages and product pages
- Know the conversion actions that are associated with common business models
- Understand the AIDA sales funnel and the online decision-making process
- The principles of readability and visual hierarchy in design
- How to create trust, safety and credibility for your landing page
- Mobile site layout in Unbounce
Why learn with Isaac Rudansky?
Globally-recognized Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally. As one of the foremost paid ad experts in the world, Isaac has helped over 900k students and has overseen millions of dollars in campaign spend.
Who Is This Course For?
- Freelancers
- Entrepreneurs
- Business owners
- Web designers and developers
- Anyone wanting to improve their landing page design skills
- Anyone wanting to increase their conversion rates
- All experience levels
Requirements
- Access to Internet
- Computer / Laptop / Mobile Device
What Is Included?
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Immediate unlimited access to course materials
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30-day money-back guarantee
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Exercises and quizzes to help you put theory into practice
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English Closed Captions
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Suitable for mobile or desktop
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A badge to showcase your expertise on your profile page upon completion
97 Reviews
Awesome course. I've learned a lot with the course.
Awesome course! I love it.
Fantastic stuff! Not only did I learn about landing pages, but also buying behavior and psychological principles of selling. Class well worth the money. You can apply this class to your main website too. A+! Five Stars!
Teached me one of the key elements of making a landing page. Tells you in a very clearly way the entire theory and the psychological ways of how visitors approach your website. He talks in a way that makes it very understandable. Although you need to focus, and write down everything he says. Big five stars, now I have finally a clue of what I am doing and looking forward for my personal progress!
I learned a lot of new information that I will implement on future landing pages.
Excellent course! I enjoyed it
Enjoy the course but the only part I did not enjoy as much is the last section on creating the landing page itself.....it was too quick and I have to keep going back
Awesome Course. I gained a lot. thanks to the trainer
Good starting place when thinking about how to layout your website and pages. I had already created my website but I learned things that I use to change my current design.
Very useful and informative course
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1Landing Page Design Fundamentals
- 1. Introduction (2:22)
- 2. Laying the groundwork for good design (13:23) Free
- 3. The Myth Of The Perfect Landing Page Conversion Rate (12:06)
- 4. The 3 Main Types of Landing Pages and How To Use Them Effectively (18:57)
- 5. Business Models and Understanding Your Conversion Actions (6:04)
- 6. The AIDA Sales Funnel and The Online Decision Making Process (16:48)
- 7. The Awareness Stage of the Funnel ... Where It All Begins (17:26)
- 8. The Interest Stage of the Funnel ... Tell Me More (14:11)
- 9. The Desire Stage of the Funnel ... I Want What You Sell (12:45)
- 10. The Action Stage of the Funnel ... I'm Going to Buy What You Sell (9:05)
- 11. The Fogg Behavior Model and how it Applies to Good Landing Page Design (19:25)
- 12. Making Your Landing Page Design Memorable (12:44)
- Quiz: Landing Page Design Fundamentals
Principles of Good Landing Page Design: Examples, Case Studies & Best Practices
- 13. The Primacy of Product and The Concept of Usability in Landing Page Design (15:23)
- 14. Eschew Obfuscation ... Clarity and the Quest for Fewer Question Marks (11:17)
- 15. The 5 Second Usability Test in Landing Page Design (and how you can use it now) (12:26)
- 16. The Art and Science Behind Designing High-Converting Calls To Action (CTA's) (18:29)
- 17.Readability and Visual Hierarchy Landing Page Design (19:50)
- 18. Respecting Web Conventions in Landing Page Design (13:23)
- 19. Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates (19:54)
- 20. Information Architecture and Accessibility - Landing Page Design Best Practices (19:52)
- 21. Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices (15:34)
- 22. Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices (8:43)
- 23. Dedicated Landing Page Design Best Practices (Part 1) (14:58)
- 24. Dedicated Landing Page Design Best Practices (Part 2) (12:18)
- Quiz: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices
Principles Of Persuasion in Conversion Rate Optimization
- 25. Using Scarcity to Improve Conversion Rates on Your Landing Pages (9:46)
- 26. Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages (12:07)
- 27. Principles of Persuasion ... Anchoring and Cognitive Dissonance Theory (18:56)
- 28. User Scenarios and Contextual Perception in Landing Page Design (16:37)
- Quiz: Principles Of Persuasion in Conversion Rate Optimization
Building a High Converting Landing Page From Scratch
- 29. My Favorite Landing Page Builders and Getting Started With Our Unbounce Page (9:06)
- 30. Getting Familiar With the Unbounce Page Builder and Adding Our Header Section (7:29)
- 31. Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool (16:26)
- 32. Working With Background Imagery in Landing Pages and Developing Our Hero Section (15:37)
- 33. Creating a Form, Action Block, and Finishing the Hero Section in Unbounce (19:27)
- 34. Discussing Landing Page Design Changes and Creating our Primary Content Section (16:17)
- 35. Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce (10:42)
- 36. Publishing Your Unbouonce Landing Page on Your Custom Domain (3:43)
- 37. Adding Custom CSS in Unbounce to Create Professional Drop Shadows (6:03)
- 38. Making Your Landing Page Design Work Better With Custom Javascript Snippets (8:09)
- 39. Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines (2:30)
- 40. Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form (3:30)
- 41. Assigning A_B Testing Variants in Unbounce and Assigning Traffic Weights (12:20)
- 42. Integrating Your Unbounce Form Submissions With Your Mailchimp Account (9:06)
- Quiz: Building a High Converting Landing Page From Scratch
Landing Page Audit in Action
- 43. Wester Computer Audit (Part 1) (8:29)
- 44. Wester Computer Audit (Part 2) (9:16)
- 45. Wester Computer Audit (Part 3) (15:20)
- 46. Wester Computer Audit (Part 4) (13:53)
- Quiz: Landing Page Audit in Action
Conclusion
- 47. Conclusion (2:52)
Final Quiz
- Final Quiz
Sample lesson