Creating High Converting Landing Pages

  • 4.8 (72 Reviews)

Creating High Converting Landing Pages

  • 4.8 (72 Reviews)
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Course Syllabus

Chapter 1

Landing Page Design Fundamentals

  • 1. Introduction (2:22)
  • 2. Laying the groundwork for good design (13:23) Free
  • 3. The Myth Of The Perfect Landing Page Conversion Rate (12:06)
  • 4. The 3 Main Types of Landing Pages and How To Use Them Effectively (18:57)
  • 5. Business Models and Understanding Your Conversion Actions (6:04)
  • 6. The AIDA Sales Funnel and The Online Decision Making Process (16:48)
  • 7. The Awareness Stage of the Funnel ... Where It All Begins (17:26)
  • 8. The Interest Stage of the Funnel ... Tell Me More (14:11)
  • 9. The Desire Stage of the Funnel ... I Want What You Sell (12:45)
  • 10. The Action Stage of the Funnel ... I'm Going to Buy What You Sell (9:05)
  • 11. The Fogg Behavior Model and how it Applies to Good Landing Page Design (19:25)
  • 12. Making Your Landing Page Design Memorable (12:44)
  • Quiz: Landing Page Design Fundamentals
Chapter 2

Principles of Good Landing Page Design: Examples, Case Studies & Best Practices

  • 13. The Primacy of Product and The Concept of Usability in Landing Page Design (15:23)
  • 14. Eschew Obfuscation ... Clarity and the Quest for Fewer Question Marks (11:17)
  • 15. The 5 Second Usability Test in Landing Page Design (and how you can use it now) (12:26)
  • 16. The Art and Science Behind Designing High-Converting Calls To Action (CTA's) (18:29)
  • 17.Readability and Visual Hierarchy Landing Page Design (19:50)
  • 18. Respecting Web Conventions in Landing Page Design (13:23)
  • 19. Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates (19:54)
  • 20. Information Architecture and Accessibility - Landing Page Design Best Practices (19:52)
  • 21. Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices (15:34)
  • 22. Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices (8:43)
  • 23. Dedicated Landing Page Design Best Practices (Part 1) (14:58)
  • 24. Dedicated Landing Page Design Best Practices (Part 2) (12:18)
  • Quiz: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices
Chapter 3

Principles Of Persuasion in Conversion Rate Optimization

  • 25. Using Scarcity to Improve Conversion Rates on Your Landing Pages (9:46)
  • 26. Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages (12:07)
  • 27. Principles of Persuasion ... Anchoring and Cognitive Dissonance Theory (18:56)
  • 28. User Scenarios and Contextual Perception in Landing Page Design (16:37)
  • Quiz: Principles Of Persuasion in Conversion Rate Optimization
Chapter 4

Building a High Converting Landing Page From Scratch

  • 29. My Favorite Landing Page Builders and Getting Started With Our Unbounce Page (9:06)
  • 30. Getting Familiar With the Unbounce Page Builder and Adding Our Header Section (7:29)
  • 31. Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool (16:26)
  • 32. Working With Background Imagery in Landing Pages and Developing Our Hero Section (15:37)
  • 33. Creating a Form, Action Block, and Finishing the Hero Section in Unbounce (19:27)
  • 34. Discussing Landing Page Design Changes and Creating our Primary Content Section (16:17)
  • 35. Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce (10:42)
  • 36. Publishing Your Unbouonce Landing Page on Your Custom Domain (3:43)
  • 37. Adding Custom CSS in Unbounce to Create Professional Drop Shadows (6:03)
  • 38. Making Your Landing Page Design Work Better With Custom Javascript Snippets (8:09)
  • 39. Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines (2:30)
  • 40. Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form (3:30)
  • 41. Assigning A_B Testing Variants in Unbounce and Assigning Traffic Weights (12:20)
  • 42. Integrating Your Unbounce Form Submissions With Your Mailchimp Account (9:06)
  • Quiz: Building a High Converting Landing Page From Scratch
Chapter 5

Landing Page Audit in Action

  • 43. Wester Computer Audit (Part 1) (8:29)
  • 44. Wester Computer Audit (Part 2) (9:16)
  • 45. Wester Computer Audit (Part 3) (15:20)
  • 46. Wester Computer Audit (Part 4) (13:53)
  • Quiz: Landing Page Audit in Action
Chapter 6

Conclusion

  • 47. Conclusion (2:52)
Chapter 7

Final Quiz

  • Final Quiz

Course Description

  • play 47 Videos
  • time 9.8 Hours

I will walk you through every step of landing page design with real-life case studies, actual experiments and tons of examples from around the web. This course will teach you the fundamental psychological principles of good landing page design, and it will help you understand the buyer's journey so you can design landing pages that convert better. I will also be teaching you how to test your designs so you can design final landing pages that will convert 20-30% more than your current website and landing pages. By the end of this course, you'll be able to design landing pages that convert 2X - 5X more than your current landing pages.   


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72 Reviews

  • 4.8
  • yairoren

  • jessehalstrom

Excellent content! A little extra descriptive at times and the guy talks a bit fast when explaining details.

Also LOVED the practical sections! It really put all the theory into a tangible model. I feel more confident that I can do it on my own now because of that. Thank you!

  • hivetexdesign

Absolutely crazy value for the money. I've learned some super, super useful tips and tricks in order to step up my landing page game. Great course!

  • Scott

Numerous, NUMEROUS misspelled words in the quiz sections. I would encourage a program called spell-check. The incorrect spellings here make me wonder about the accuracy of all the other info. Thanks.

  • gmh9765

Great course! I learned a lot. Only the building a Landing Page in Unbounce got a little boring with the presenter endlessly moving around and rearranging stuff. Other than that, definitely worthwile.

  • hyend

Perfect details of Creating High Converting Landing Pages.

  • Josipher

The content in this course is valuable. This price is nothing compare to the value it adds. To the fiverr learn please make sure to add document or slide to make our life simpler. Thank you.

  • negotiationwise

Chapter 4 should be a separate course, has no relevance designing a HCLPages.

  • Roslana

I learned a lot of new information that I will implement on future landing pages.

  • christianhola

  • Abdul

Great course for landing page.

  • ginnywhx

  • daphnelee619

Enjoy the course but the only part I did not enjoy as much is the last section on creating the landing page itself.....it was too quick and I have to keep going back

  • juanwriter

It has been a pleasure to follow Isaac course. I already knew a lot of concepts explained, but Isaac also had shown me some other nice points I will definitely use to further optimize my customer's landing pages. Besides, refreshing sales and psychology concepts is something really useful to keep us updated. Really nice course, easy to follow and Isaac shows why he is a great communicator. Thank you!

  • yasirtanvir

Great learning about landing pages you provide comprehensive knowledge about high converting landing pages. Very Impressive...!

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Course Syllabus

Chapter 1

Landing Page Design Fundamentals

  • 1. Introduction (2:22)
  • 2. Laying the groundwork for good design (13:23) Free
  • 3. The Myth Of The Perfect Landing Page Conversion Rate (12:06)
  • 4. The 3 Main Types of Landing Pages and How To Use Them Effectively (18:57)
  • 5. Business Models and Understanding Your Conversion Actions (6:04)
  • 6. The AIDA Sales Funnel and The Online Decision Making Process (16:48)
  • 7. The Awareness Stage of the Funnel ... Where It All Begins (17:26)
  • 8. The Interest Stage of the Funnel ... Tell Me More (14:11)
  • 9. The Desire Stage of the Funnel ... I Want What You Sell (12:45)
  • 10. The Action Stage of the Funnel ... I'm Going to Buy What You Sell (9:05)
  • 11. The Fogg Behavior Model and how it Applies to Good Landing Page Design (19:25)
  • 12. Making Your Landing Page Design Memorable (12:44)
  • Quiz: Landing Page Design Fundamentals
Chapter 2

Principles of Good Landing Page Design: Examples, Case Studies & Best Practices

  • 13. The Primacy of Product and The Concept of Usability in Landing Page Design (15:23)
  • 14. Eschew Obfuscation ... Clarity and the Quest for Fewer Question Marks (11:17)
  • 15. The 5 Second Usability Test in Landing Page Design (and how you can use it now) (12:26)
  • 16. The Art and Science Behind Designing High-Converting Calls To Action (CTA's) (18:29)
  • 17.Readability and Visual Hierarchy Landing Page Design (19:50)
  • 18. Respecting Web Conventions in Landing Page Design (13:23)
  • 19. Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates (19:54)
  • 20. Information Architecture and Accessibility - Landing Page Design Best Practices (19:52)
  • 21. Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices (15:34)
  • 22. Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices (8:43)
  • 23. Dedicated Landing Page Design Best Practices (Part 1) (14:58)
  • 24. Dedicated Landing Page Design Best Practices (Part 2) (12:18)
  • Quiz: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices
Chapter 3

Principles Of Persuasion in Conversion Rate Optimization

  • 25. Using Scarcity to Improve Conversion Rates on Your Landing Pages (9:46)
  • 26. Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages (12:07)
  • 27. Principles of Persuasion ... Anchoring and Cognitive Dissonance Theory (18:56)
  • 28. User Scenarios and Contextual Perception in Landing Page Design (16:37)
  • Quiz: Principles Of Persuasion in Conversion Rate Optimization
Chapter 4

Building a High Converting Landing Page From Scratch

  • 29. My Favorite Landing Page Builders and Getting Started With Our Unbounce Page (9:06)
  • 30. Getting Familiar With the Unbounce Page Builder and Adding Our Header Section (7:29)
  • 31. Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool (16:26)
  • 32. Working With Background Imagery in Landing Pages and Developing Our Hero Section (15:37)
  • 33. Creating a Form, Action Block, and Finishing the Hero Section in Unbounce (19:27)
  • 34. Discussing Landing Page Design Changes and Creating our Primary Content Section (16:17)
  • 35. Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce (10:42)
  • 36. Publishing Your Unbouonce Landing Page on Your Custom Domain (3:43)
  • 37. Adding Custom CSS in Unbounce to Create Professional Drop Shadows (6:03)
  • 38. Making Your Landing Page Design Work Better With Custom Javascript Snippets (8:09)
  • 39. Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines (2:30)
  • 40. Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form (3:30)
  • 41. Assigning A_B Testing Variants in Unbounce and Assigning Traffic Weights (12:20)
  • 42. Integrating Your Unbounce Form Submissions With Your Mailchimp Account (9:06)
  • Quiz: Building a High Converting Landing Page From Scratch
Chapter 5

Landing Page Audit in Action

  • 43. Wester Computer Audit (Part 1) (8:29)
  • 44. Wester Computer Audit (Part 2) (9:16)
  • 45. Wester Computer Audit (Part 3) (15:20)
  • 46. Wester Computer Audit (Part 4) (13:53)
  • Quiz: Landing Page Audit in Action
Chapter 6

Conclusion

  • 47. Conclusion (2:52)
Chapter 7

Final Quiz

  • Final Quiz

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Creating High Converting Landing Pages

4.8 (72)