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Course SyllabusChapter 1
Landing Page Design Fundamentals
- 1. Introduction (2:22)
- 2. Laying the groundwork for good design (13:23) Free
- 3. The Myth Of The Perfect Landing Page Conversion Rate (12:06)
- 4. The 3 Main Types of Landing Pages and How To Use Them Effectively (18:57)
- 5. Business Models and Understanding Your Conversion Actions (6:04)
- 6. The AIDA Sales Funnel and The Online Decision Making Process (16:48)
- 7. The Awareness Stage of the Funnel ... Where It All Begins (17:26)
- 8. The Interest Stage of the Funnel ... Tell Me More (14:11)
- 9. The Desire Stage of the Funnel ... I Want What You Sell (12:45)
- 10. The Action Stage of the Funnel ... I'm Going to Buy What You Sell (9:05)
- 11. The Fogg Behavior Model and how it Applies to Good Landing Page Design (19:25)
- 12. Making Your Landing Page Design Memorable (12:44)
- Quiz: Landing Page Design Fundamentals
Principles of Good Landing Page Design: Examples, Case Studies & Best Practices
- 13. The Primacy of Product and The Concept of Usability in Landing Page Design (15:23)
- 14. Eschew Obfuscation ... Clarity and the Quest for Fewer Question Marks (11:17)
- 15. The 5 Second Usability Test in Landing Page Design (and how you can use it now) (12:26)
- 16. The Art and Science Behind Designing High-Converting Calls To Action (CTA's) (18:29)
- 17.Readability and Visual Hierarchy Landing Page Design (19:50)
- 18. Respecting Web Conventions in Landing Page Design (13:23)
- 19. Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates (19:54)
- 20. Information Architecture and Accessibility - Landing Page Design Best Practices (19:52)
- 21. Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices (15:34)
- 22. Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices (8:43)
- 23. Dedicated Landing Page Design Best Practices (Part 1) (14:58)
- 24. Dedicated Landing Page Design Best Practices (Part 2) (12:18)
- Quiz: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices
Principles Of Persuasion in Conversion Rate Optimization
- 25. Using Scarcity to Improve Conversion Rates on Your Landing Pages (9:46)
- 26. Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages (12:07)
- 27. Principles of Persuasion ... Anchoring and Cognitive Dissonance Theory (18:56)
- 28. User Scenarios and Contextual Perception in Landing Page Design (16:37)
- Quiz: Principles Of Persuasion in Conversion Rate Optimization
Building a High Converting Landing Page From Scratch
- 29. My Favorite Landing Page Builders and Getting Started With Our Unbounce Page (9:06)
- 30. Getting Familiar With the Unbounce Page Builder and Adding Our Header Section (7:29)
- 31. Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool (16:26)
- 32. Working With Background Imagery in Landing Pages and Developing Our Hero Section (15:37)
- 33. Creating a Form, Action Block, and Finishing the Hero Section in Unbounce (19:27)
- 34. Discussing Landing Page Design Changes and Creating our Primary Content Section (16:17)
- 35. Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce (10:42)
- 36. Publishing Your Unbouonce Landing Page on Your Custom Domain (3:43)
- 37. Adding Custom CSS in Unbounce to Create Professional Drop Shadows (6:03)
- 39. Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines (2:30)
- 40. Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form (3:30)
- 41. Assigning A_B Testing Variants in Unbounce and Assigning Traffic Weights (12:20)
- 42. Integrating Your Unbounce Form Submissions With Your Mailchimp Account (9:06)
- Quiz: Building a High Converting Landing Page From Scratch
Landing Page Audit in Action
- 43. Wester Computer Audit (Part 1) (8:29)
- 44. Wester Computer Audit (Part 2) (9:16)
- 45. Wester Computer Audit (Part 3) (15:20)
- 46. Wester Computer Audit (Part 4) (13:53)
- Quiz: Landing Page Audit in Action
- 47. Conclusion (2:52)
- Final Quiz
By Isaac Rudansky
Renowned Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally.
- 47 Videos
- 9.8 Hours
I will walk you through every step of landing page design with real-life case studies, actual experiments and tons of examples from around the web. This course will teach you the fundamental psychological principles of good landing page design, and it will help you understand the buyer's journey so you can design landing pages that convert better. I will also be teaching you how to test your designs so you can design final landing pages that will convert 20-30% more than your current website and landing pages. By the end of this course, you'll be able to design landing pages that convert 2X - 5X more than your current landing pages.
I have learned so much from this class; some of the practices I was already using but did not know the reason other than it looked good to me and my client. As for the landing pages, many were not really converting very well... this is about to change thanks to this class; there was so much valuable information and tips in this class - "what would I do for a klondike bar?, I'd recommend this course to all my web design clients (except for the competition). Kudos to you, Mr. Issac, and your production team.
I learned a lot of new information that I will implement on future landing pages.
Excellent course. A bit long but with very useful content.
extremely well done. Supported by extensive knowledge of the physiological and psychological determinants of persuasion.
Very Informative Course
Enjoy the course but the only part I did not enjoy as much is the last section on creating the landing page itself.....it was too quick and I have to keep going back
Great learning about landing pages you provide comprehensive knowledge about high converting landing pages. Very Impressive...!
This information was packed with practical advice and explained in an understandable way.
Insightful and Informative. Two Thumbs Up!
This is such a great course for me. I am a web developer and designer, with the help of this course I will able to design better landing pages and give more value to my clients.
Best Creating High Converting Landing Pages course ever.