Blog Post Writing: Create Engaging Blogs
  • 4.7 (130Reviews)
 

Blog Post Writing: Create Engaging Blogs

Learn how to write and publish captivating blog posts for your target audience.

  • 4.7 (130)
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Blog Post Writing: Create Engaging Blogs

Learn how to write and publish captivating blog posts for your target audience.

  • 4.7 (130 Reviews)
 
  • 30-day money-back guarantee

    Not satisfied?

    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1
Chapter 1: Why Launch a Company Blog?
  • 1. Introduction to Content Marketing (1:36)
  • 2. Tell Your Story (2:47)
  • 3. Communicate with Customers (1:31)
  • 4. Be Competitive (2:20)
  • 5. Establish Your Brand Voice (2:59)
  • 6. Easily Repurpose Your Content (1:01)
  • 7. Improve Your Website Traffic
  • Quiz: Chapter 1
Chapter 2
Chapter 2: Identify Your Audience — And Write for Them
  • 8. Write to Your Audience (3:50)
  • 9. Common Pitfalls (5:59)
  • Quiz: Chapter 2
Chapter 3
Chapter 3: Consider Different Blog Post Types
  • 10. List Posts (1:50) Free
  • 11. How-To Guides (1:36)
  • 12. Roundups (2:35)
  • 13. Personal Stories (1:12)
  • 14. Case Studies (2:53)
  • 15. Interviews (1:34)
  • 16. Checklists (2:30)
  • Quiz: Chapter 3
Chapter 4
Chapter 4: Write Your Blog Posts: Spotlight on Blogging Best Practices
  • 17. Develop a Content Calendar (2:54)
  • 18. Craft a Compelling, Accurate Headline (5:24)
  • 19. Outline Your Post (2:46)
  • 20. Write a Lede with a Gripping Hook (4:04)
  • 21. Include a Call to Action in Your Post
  • 22. Include an Image in Your Content (1:50)
  • 23. Make Your Content Readable (2:22)
  • Quiz: Chapter 4
Chapter 5
Chapter 5: Optimize Your Content for On-Page SEO
  • 24. Keywords (2:48)
  • 25. Internal Links (1:00)
  • 26. Meta Descriptions (0:37)
  • 27. Image Text. (0:22)
  • 28. Tags and Categories (0:40)
  • 29. SEO Plugins (2:27)
  • Quiz: Chapter 5
Chapter 6
Chapter 6: Proofread and Edit Your Blog Posts
  • 30. Revision Process (1:36)
  • 31. Copyediting (1:31)
  • 32. Proofreading (3:14)
  • Quiz: Chapter 6
Chapter 7
Chapter 7: Publish Your Posts and Plan for the Future
  • 33. Commit to a Specific Posting Frequency (2:24)
  • 34. Track Your Analytics (0:57)
  • 35. Be Flexible (1:08)
  • Quiz: Chapter 7
Chapter 8
Chapter 8: Course Conclusion
  • 36. Wrap-up (3:33)
Chapter 9
Final Quiz
  • Final Quiz
Maddie Cohen

UC Berkeley alumna & Top-rated Fiverr Pro content marketing writer with 100+ clients and 1,800 reviews.

After Completing This Course You Will Be Able To
  • Improve your website traffic by posting top-quality content on a regular basis
  • Tell your story in an engaging way that captivates your audience
  • Optimize your content for on-page SEO
  • Copy-edit and proofread your blog posts like a pro
  • Level-up your content marketing by repurposing your blog content across your platforms
  • Communicate with your customers more efficiently with compelling blog posts
  • Use the leading blogging and optimization tools to create blog posts that are sure to convert your visitors into buyers
  • Identify your audience and write content that will appeal to them immediately
  • Identity different types of blog posts and know when to utilize each one
  • Create a functional content calendar to help with posting regularly
  • Understand blogging best practices and incorporate them into your content
About This Course

Blogs are one of the best ways to drive traffic to your site and with over 4 million blog posts published on the internet every day, there’s no time to waste. With this complete guide to blog post writing, you can look forward to making more sales with proven strategies that will lure readers to your website. Learn how to write, optimize, proofread, edit and publish posts that will engage your audience and encourage your site visitors to become paying clients.

You’ll even learn how to create a content calendar and track your analytics for professional insights into how well your posts are doing. Enroll now and gain access to everything you need to know to start writing exceptional blog posts for your brand!

About This Course

Blogs are one of the best ways to drive traffic to your site and with over 4 million blog posts published on the internet every day, there’s no time to waste. With this complete guide to blog post writing, you can look forward to making more sales with proven strategies that will lure readers to your website. Learn how to write, optimize, proofread, edit and publish posts that will engage your audience and encourage your site visitors to become paying clients.

You’ll even learn how to create a content calendar and track your analytics for professional insights into how well your posts are doing. Enroll now and gain access to everything you need to know to start writing exceptional blog posts for your brand!

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What You Will Learn

  • The reasons why launching a company blog is so lucrative
  • How to stand out from your competitors with original content that establishes a powerful voice for your brand
  • How to optimize your content by using keywords, internal links, meta descriptions, image text, tags and categories and SEO plugins
  • How to write content that is optimized for your target audience
  • How to avoid common pitfalls when writing your first blog posts
  • How to write a range of blog posts including list posts, how-to guides, roundups, personal stories, case studies, interviews and checklists
  • How to craft a compelling, accurate headline, create a detailed outline for your post, write a gripping lede and hook and include a call to action
  • How to ensure that your content is easily readable by your target audience by incorporating expert techniques into your writing

Why learn with Maddie Cohen?

A UC Berkeley alumna and Top-rated Fiverr Pro content marketing writer. She has worked with hundreds of clients and boasts more than 1,800 reviews.

Who Is This Course For?

  • Brands and businesses looking to drive more traffic to their website and build an online following
  • Businesses wanting to convert more site visitors into paying clients
  • Business owners and brand managers wanting to add a blog to their content marketing
  • Bloggers and writers looking to learn expert tips to level-up their writing
  • Anyone who wants to learn how to write engaging blog posts
  • Content Marketers wanting to enhance their blogging skills
  • Anyone wanting to start a professional career in blog writing
  • Digital nomads looking for work that they can do from anywhere in the world
  • Beginner to Expert

Requirements

  • Access to Internet
  • Computer / Laptop / Mobile Device

What Is Included?

  • Immediate unlimited access to course materials
  • 30-day money-back guarantee
  • Exercises and quizzes to help you put theory into practice
  • English Closed Captions
  • Suitable for mobile or desktop
  • A badge to showcase your expertise on your profile page upon completion
130 Reviews
  • 4.7

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This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1
Chapter 1: Why Launch a Company Blog?
  • 1. Introduction to Content Marketing (1:36)
  • 2. Tell Your Story (2:47)
  • 3. Communicate with Customers (1:31)
  • 4. Be Competitive (2:20)
  • 5. Establish Your Brand Voice (2:59)
  • 6. Easily Repurpose Your Content (1:01)
  • 7. Improve Your Website Traffic
  • Quiz: Chapter 1
Chapter 2
Chapter 2: Identify Your Audience — And Write for Them
  • 8. Write to Your Audience (3:50)
  • 9. Common Pitfalls (5:59)
  • Quiz: Chapter 2
Chapter 3
Chapter 3: Consider Different Blog Post Types
  • 10. List Posts (1:50) Free
  • 11. How-To Guides (1:36)
  • 12. Roundups (2:35)
  • 13. Personal Stories (1:12)
  • 14. Case Studies (2:53)
  • 15. Interviews (1:34)
  • 16. Checklists (2:30)
  • Quiz: Chapter 3
Chapter 4
Chapter 4: Write Your Blog Posts: Spotlight on Blogging Best Practices
  • 17. Develop a Content Calendar (2:54)
  • 18. Craft a Compelling, Accurate Headline (5:24)
  • 19. Outline Your Post (2:46)
  • 20. Write a Lede with a Gripping Hook (4:04)
  • 21. Include a Call to Action in Your Post
  • 22. Include an Image in Your Content (1:50)
  • 23. Make Your Content Readable (2:22)
  • Quiz: Chapter 4
Chapter 5
Chapter 5: Optimize Your Content for On-Page SEO
  • 24. Keywords (2:48)
  • 25. Internal Links (1:00)
  • 26. Meta Descriptions (0:37)
  • 27. Image Text. (0:22)
  • 28. Tags and Categories (0:40)
  • 29. SEO Plugins (2:27)
  • Quiz: Chapter 5
Chapter 6
Chapter 6: Proofread and Edit Your Blog Posts
  • 30. Revision Process (1:36)
  • 31. Copyediting (1:31)
  • 32. Proofreading (3:14)
  • Quiz: Chapter 6
Chapter 7
Chapter 7: Publish Your Posts and Plan for the Future
  • 33. Commit to a Specific Posting Frequency (2:24)
  • 34. Track Your Analytics (0:57)
  • 35. Be Flexible (1:08)
  • Quiz: Chapter 7
Chapter 8
Chapter 8: Course Conclusion
  • 36. Wrap-up (3:33)
Chapter 9
Final Quiz
  • Final Quiz
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Blog Post Writing: Create Engaging Blogs
4.7 (130)

Sample lesson

10. List Posts (1:50)
This lesson can help you know the course from the inside.
 

Frequently Asked Questions

  • What makes a good blog post?

    "What exactly makes a blog post “good”? There’s a simple way to gauge whether or not you’re on track here—and that’s by putting yourself in your audience’s proverbial shoes. Is your content clear and easy to understand? Is it engaging? Does it feature well-organized information that’s of value to your target reader? Answer these questions with a resounding “yes,” and you’ll be off to a solid start. Just think of the written content you’ve read and enjoyed. What stood out to you? How can you replicate the appealing parts while staying original and—at risk of sounding cliché—authentic? You can do this by compiling relevant information, proofreading your content before hitting the “publish” button, and connecting with your audience. Your post should be SEO-friendly and on-brand, of course, but it should speak to the reader above all else."

  • Understand your audience: How can you choose your first blog post topic?

    "Your content should appeal to your audience. You can make sure it does just that by thinking about the subject, or subjects, your readers want and expect from you. Start by jotting down a list of potential topics—stream of consciousness-style if possible. Don’ Open up Word or Google Docs, or do it old school and grab a pen and a sheet of paper, and let your ideas flow naturally. Take 10 minutes and write down whatever comes to mind. Consider what you sell. Consider what your audience wants to hear from you. Those are the topics on which you should focus. After your brainstorming session, you can start evaluating the topics you’ve come up with. What do you think will resonate most with them? What do you think will generate the most interest—and the most value? These are the questions you should ask to help choose your first blog post topic."

  • How to write an intro?

    "It’s best to write—or at the very least, polish—your intro at the end of the writing process. Consult your outline, start typing, and determine when you’ve completed a draft on how you might hook the reader at the beginning of your content."

  • How to organize your content?

    "Developing a framework for your post is an effective way to organize your content. This will not only help you write more efficiently, but it’ll also give you insights into the structure of your piece. That way, you can focus on the actual material while you write and not on how you’ll lay your content out."

  • How to optimize your blog post for SEO?

    ""Let’s talk SEO: You’ll find plenty of relevant tips in this course, and plug-ins like WordPress’s Yoast can help guide you along the way. Be sure to write in the active voice when possible, limit most paragraphs to three lines, and keep your sentences under 25 words. Happy writing! I can’t wait to see what you come up with."