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30-day money-back guarantee
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Unlimited access, anywhere, anytime
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Learn from hand-vetted instructors, experts in their field
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Course Syllabus
Chapter 1Chapter 1: Why Launch a Company Blog?
- 1. Introduction to Content Marketing (1:36)
- 2. Tell Your Story (2:47)
- 3. Communicate with Customers (1:31)
- 4. Be Competitive (2:20)
- 5. Establish Your Brand Voice (2:59)
- 6. Easily Repurpose Your Content (1:01)
- 7. Improve Your Website Traffic
- Quiz: Chapter 1
Chapter 2: Identify Your Audience — And Write for Them
- 8. Write to Your Audience (3:50)
- 9. Common Pitfalls (5:59)
- Quiz: Chapter 2
Chapter 3: Consider Different Blog Post Types
- 10. List Posts (1:50) Free
- 11. How-To Guides (1:36)
- 12. Roundups (2:35)
- 13. Personal Stories (1:12)
- 14. Case Studies (2:53)
- 15. Interviews (1:34)
- 16. Checklists (2:30)
- Quiz: Chapter 3
Chapter 4: Write Your Blog Posts: Spotlight on Blogging Best Practices
- 17. Develop a Content Calendar (2:54)
- 18. Craft a Compelling, Accurate Headline (5:24)
- 19. Outline Your Post (2:46)
- 20. Write a Lede with a Gripping Hook (4:04)
- 21. Include a Call to Action in Your Post
- 22. Include an Image in Your Content (1:50)
- 23. Make Your Content Readable (2:22)
- Quiz: Chapter 4
Chapter 5: Optimize Your Content for On-Page SEO
- 24. Keywords (2:48)
- 25. Internal Links (1:00)
- 26. Meta Descriptions (0:37)
- 27. Image Text. (0:22)
- 28. Tags and Categories (0:40)
- 29. SEO Plugins (2:27)
- Quiz: Chapter 5
Chapter 6: Proofread and Edit Your Blog Posts
- 30. Revision Process (1:36)
- 31. Copyediting (1:31)
- 32. Proofreading (3:14)
- Quiz: Chapter 6
Chapter 7: Publish Your Posts and Plan for the Future
- 33. Commit to a Specific Posting Frequency (2:24)
- 34. Track Your Analytics (0:57)
- 35. Be Flexible (1:08)
- Quiz: Chapter 7
Chapter 8: Course Conclusion
- 36. Wrap-up (3:33)
Final Quiz
- Final Quiz
Course Description
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36 Videos
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1.4 Hours
Blog Post Writing: Create an Engaging Blog
Writing blog posts for your brand or business may seem simple. All you need to do is piece together some content every once in a while, and the traffic will come. Right?
Not so fast. Writing engaging content is the result of time, effort, and skill.
Enter this course. Writers from all backgrounds will learn a number of blogging best practices designed to elevate their posts, speak to their audience, and naturally attract readers. From brand voice development to writing strategies, and from proofreading to SEO, this is your introduction to developing an engaging blog.
39 Reviews
Super easy to digest. Great practical advice.
This course is packed with valuable information and helpful tips. Thank you!
This was a great introductory course for me!
Great Course! Very useful!! Can be recommended..
Great course, very helpful on processes for making great blog posts.
Super helpful! Great ideas to generate more engaging and thoughtful content. I have been writing blogs on the topic of real estate for the past 5 months and wanted to step up my game. This course will do just that! Thank you!
This is great if you are new to blogging, with many links and other resources you can use once the course has finished
The course was good, I found the content helpful as a new freelancer. The first question in the second test listed the correct answer as the incorrect answer, and then it stated the correct answer which is what I picked.
Excellent course, even for those who have been putting pen to paper for a little while already. Maddie knows her stuff and does a fantastic job with the delivery.
Excellent information
Maddie provided clear and practical tips that can be implemented immediately! I would certainly recommend the course to anyone seeking to improve their writing skills. Thank you for the well thought out content and engaging delivery. 😊
Really great course! Valuable material and insights from an experienced blogger. Concise and practical content. Thank you.
This was really helpful for me to understand the material. I really like the flow of the course as well as the short videos and quizzes.
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1Chapter 1: Why Launch a Company Blog?
- 1. Introduction to Content Marketing (1:36)
- 2. Tell Your Story (2:47)
- 3. Communicate with Customers (1:31)
- 4. Be Competitive (2:20)
- 5. Establish Your Brand Voice (2:59)
- 6. Easily Repurpose Your Content (1:01)
- 7. Improve Your Website Traffic
- Quiz: Chapter 1
Chapter 2: Identify Your Audience — And Write for Them
- 8. Write to Your Audience (3:50)
- 9. Common Pitfalls (5:59)
- Quiz: Chapter 2
Chapter 3: Consider Different Blog Post Types
- 10. List Posts (1:50) Free
- 11. How-To Guides (1:36)
- 12. Roundups (2:35)
- 13. Personal Stories (1:12)
- 14. Case Studies (2:53)
- 15. Interviews (1:34)
- 16. Checklists (2:30)
- Quiz: Chapter 3
Chapter 4: Write Your Blog Posts: Spotlight on Blogging Best Practices
- 17. Develop a Content Calendar (2:54)
- 18. Craft a Compelling, Accurate Headline (5:24)
- 19. Outline Your Post (2:46)
- 20. Write a Lede with a Gripping Hook (4:04)
- 21. Include a Call to Action in Your Post
- 22. Include an Image in Your Content (1:50)
- 23. Make Your Content Readable (2:22)
- Quiz: Chapter 4
Chapter 5: Optimize Your Content for On-Page SEO
- 24. Keywords (2:48)
- 25. Internal Links (1:00)
- 26. Meta Descriptions (0:37)
- 27. Image Text. (0:22)
- 28. Tags and Categories (0:40)
- 29. SEO Plugins (2:27)
- Quiz: Chapter 5
Chapter 6: Proofread and Edit Your Blog Posts
- 30. Revision Process (1:36)
- 31. Copyediting (1:31)
- 32. Proofreading (3:14)
- Quiz: Chapter 6
Chapter 7: Publish Your Posts and Plan for the Future
- 33. Commit to a Specific Posting Frequency (2:24)
- 34. Track Your Analytics (0:57)
- 35. Be Flexible (1:08)
- Quiz: Chapter 7
Chapter 8: Course Conclusion
- 36. Wrap-up (3:33)
Final Quiz
- Final Quiz
Sample lesson