Blog Post Writing: Create Engaging Blogs
  • 4.8 (39 Reviews)
$42 Free Preview Buy Course

Blog Post Writing: Create Engaging Blogs

  • 4.8 (39 Reviews)
$42 Buy Course Free Preview

  • 30-day money-back guarantee

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  • Learn from hand-vetted instructors, experts in their field

 

  • 30-day money-back guarantee

    Not satisfied?

    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

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Course Syllabus

Chapter 1

Chapter 1: Why Launch a Company Blog?

  • 1. Introduction to Content Marketing (1:36)
  • 2. Tell Your Story (2:47)
  • 3. Communicate with Customers (1:31)
  • 4. Be Competitive (2:20)
  • 5. Establish Your Brand Voice (2:59)
  • 6. Easily Repurpose Your Content (1:01)
  • 7. Improve Your Website Traffic
  • Quiz: Chapter 1
Chapter 2

Chapter 2: Identify Your Audience — And Write for Them

  • 8. Write to Your Audience (3:50)
  • 9. Common Pitfalls (5:59)
  • Quiz: Chapter 2
Chapter 3

Chapter 3: Consider Different Blog Post Types

  • 10. List Posts (1:50) Free
  • 11. How-To Guides (1:36)
  • 12. Roundups (2:35)
  • 13. Personal Stories (1:12)
  • 14. Case Studies (2:53)
  • 15. Interviews (1:34)
  • 16. Checklists (2:30)
  • Quiz: Chapter 3
Chapter 4

Chapter 4: Write Your Blog Posts: Spotlight on Blogging Best Practices

  • 17. Develop a Content Calendar (2:54)
  • 18. Craft a Compelling, Accurate Headline (5:24)
  • 19. Outline Your Post (2:46)
  • 20. Write a Lede with a Gripping Hook (4:04)
  • 21. Include a Call to Action in Your Post
  • 22. Include an Image in Your Content (1:50)
  • 23. Make Your Content Readable (2:22)
  • Quiz: Chapter 4
Chapter 5

Chapter 5: Optimize Your Content for On-Page SEO

  • 24. Keywords (2:48)
  • 25. Internal Links (1:00)
  • 26. Meta Descriptions (0:37)
  • 27. Image Text. (0:22)
  • 28. Tags and Categories (0:40)
  • 29. SEO Plugins (2:27)
  • Quiz: Chapter 5
Chapter 6

Chapter 6: Proofread and Edit Your Blog Posts

  • 30. Revision Process (1:36)
  • 31. Copyediting (1:31)
  • 32. Proofreading (3:14)
  • Quiz: Chapter 6
Chapter 7

Chapter 7: Publish Your Posts and Plan for the Future

  • 33. Commit to a Specific Posting Frequency (2:24)
  • 34. Track Your Analytics (0:57)
  • 35. Be Flexible (1:08)
  • Quiz: Chapter 7
Chapter 8

Chapter 8: Course Conclusion

  • 36. Wrap-up (3:33)
Chapter 9

Final Quiz

  • Final Quiz
Maddie Cohen

By Maddie Cohen

UC Berkeley alumna & Top-rated Fiverr Pro content marketing writer with 100+ clients and 1,800 reviews.

Course Description

  • play 36 Videos
  • time 1.4 Hours

Blog Post Writing: Create an Engaging Blog

 

Writing blog posts for your brand or business may seem simple. All you need to do is piece together some content every once in a while, and the traffic will come. Right? 


Not so fast. Writing engaging content is the result of time, effort, and skill.


Enter this course. Writers from all backgrounds will learn a number of blogging best practices designed to elevate their posts, speak to their audience, and naturally attract readers. From brand voice development to writing strategies, and from proofreading to SEO, this is your introduction to developing an engaging blog.

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39 Reviews

  • 4.8
  • Jo

Super easy to digest. Great practical advice.

  • Colleen

This course is packed with valuable information and helpful tips. Thank you!

  • Iulia

This was a great introductory course for me!

  • Sushil
  • Fahmy

Great Course! Very useful!! Can be recommended..

  • Cameron

Great course, very helpful on processes for making great blog posts.

  • jtish96

Super helpful! Great ideas to generate more engaging and thoughtful content. I have been writing blogs on the topic of real estate for the past 5 months and wanted to step up my game. This course will do just that! Thank you!

  • Anthony Stuart John

This is great if you are new to blogging, with many links and other resources you can use once the course has finished

  • Miranda

The course was good, I found the content helpful as a new freelancer. The first question in the second test listed the correct answer as the incorrect answer, and then it stated the correct answer which is what I picked.

  • John

Excellent course, even for those who have been putting pen to paper for a little while already. Maddie knows her stuff and does a fantastic job with the delivery.

  • kejalohr

Excellent information

  • danijackson
  • Erin

Maddie provided clear and practical tips that can be implemented immediately! I would certainly recommend the course to anyone seeking to improve their writing skills. Thank you for the well thought out content and engaging delivery. 😊

  • Dr Lakshmi

Really great course! Valuable material and insights from an experienced blogger. Concise and practical content. Thank you.

  • Elissa

This was really helpful for me to understand the material. I really like the flow of the course as well as the short videos and quizzes.

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This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1

Chapter 1: Why Launch a Company Blog?

  • 1. Introduction to Content Marketing (1:36)
  • 2. Tell Your Story (2:47)
  • 3. Communicate with Customers (1:31)
  • 4. Be Competitive (2:20)
  • 5. Establish Your Brand Voice (2:59)
  • 6. Easily Repurpose Your Content (1:01)
  • 7. Improve Your Website Traffic
  • Quiz: Chapter 1
Chapter 2

Chapter 2: Identify Your Audience — And Write for Them

  • 8. Write to Your Audience (3:50)
  • 9. Common Pitfalls (5:59)
  • Quiz: Chapter 2
Chapter 3

Chapter 3: Consider Different Blog Post Types

  • 10. List Posts (1:50) Free
  • 11. How-To Guides (1:36)
  • 12. Roundups (2:35)
  • 13. Personal Stories (1:12)
  • 14. Case Studies (2:53)
  • 15. Interviews (1:34)
  • 16. Checklists (2:30)
  • Quiz: Chapter 3
Chapter 4

Chapter 4: Write Your Blog Posts: Spotlight on Blogging Best Practices

  • 17. Develop a Content Calendar (2:54)
  • 18. Craft a Compelling, Accurate Headline (5:24)
  • 19. Outline Your Post (2:46)
  • 20. Write a Lede with a Gripping Hook (4:04)
  • 21. Include a Call to Action in Your Post
  • 22. Include an Image in Your Content (1:50)
  • 23. Make Your Content Readable (2:22)
  • Quiz: Chapter 4
Chapter 5

Chapter 5: Optimize Your Content for On-Page SEO

  • 24. Keywords (2:48)
  • 25. Internal Links (1:00)
  • 26. Meta Descriptions (0:37)
  • 27. Image Text. (0:22)
  • 28. Tags and Categories (0:40)
  • 29. SEO Plugins (2:27)
  • Quiz: Chapter 5
Chapter 6

Chapter 6: Proofread and Edit Your Blog Posts

  • 30. Revision Process (1:36)
  • 31. Copyediting (1:31)
  • 32. Proofreading (3:14)
  • Quiz: Chapter 6
Chapter 7

Chapter 7: Publish Your Posts and Plan for the Future

  • 33. Commit to a Specific Posting Frequency (2:24)
  • 34. Track Your Analytics (0:57)
  • 35. Be Flexible (1:08)
  • Quiz: Chapter 7
Chapter 8

Chapter 8: Course Conclusion

  • 36. Wrap-up (3:33)
Chapter 9

Final Quiz

  • Final Quiz

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Blog Post Writing: Create Engaging Blogs

4.8 (39)
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Sample lesson

10. List Posts (1:50)

This lesson can help you know the course from the inside.

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Frequently Asked Questions

  • What makes a good blog post?

    "What exactly makes a blog post “good”? There’s a simple way to gauge whether or not you’re on track here—and that’s by putting yourself in your audience’s proverbial shoes. Is your content clear and easy to understand? Is it engaging? Does it feature well-organized information that’s of value to your target reader? Answer these questions with a resounding “yes,” and you’ll be off to a solid start. Just think of the written content you’ve read and enjoyed. What stood out to you? How can you replicate the appealing parts while staying original and—at risk of sounding cliché—authentic? You can do this by compiling relevant information, proofreading your content before hitting the “publish” button, and connecting with your audience. Your post should be SEO-friendly and on-brand, of course, but it should speak to the reader above all else."

  • Understand your audience: How can you choose your first blog post topic?

    "Your content should appeal to your audience. You can make sure it does just that by thinking about the subject, or subjects, your readers want and expect from you. Start by jotting down a list of potential topics—stream of consciousness-style if possible. Don’ Open up Word or Google Docs, or do it old school and grab a pen and a sheet of paper, and let your ideas flow naturally. Take 10 minutes and write down whatever comes to mind. Consider what you sell. Consider what your audience wants to hear from you. Those are the topics on which you should focus. After your brainstorming session, you can start evaluating the topics you’ve come up with. What do you think will resonate most with them? What do you think will generate the most interest—and the most value? These are the questions you should ask to help choose your first blog post topic."

  • How to write an intro?

    "It’s best to write—or at the very least, polish—your intro at the end of the writing process. Consult your outline, start typing, and determine when you’ve completed a draft on how you might hook the reader at the beginning of your content."

  • How to organize your content?

    "Developing a framework for your post is an effective way to organize your content. This will not only help you write more efficiently, but it’ll also give you insights into the structure of your piece. That way, you can focus on the actual material while you write and not on how you’ll lay your content out."

  • How to optimize your blog post for SEO?

    ""Let’s talk SEO: You’ll find plenty of relevant tips in this course, and plug-ins like WordPress’s Yoast can help guide you along the way. Be sure to write in the active voice when possible, limit most paragraphs to three lines, and keep your sentences under 25 words. Happy writing! I can’t wait to see what you come up with."