How to Bring Your Text to Life in After Effects

How do I add text effects in After Effects?

"Text animation in After Effects can feel quite complicated, but it doesn’t have to be. It’s all about finding the right techniques and effects to make your text stand out from the rest. You don’t want the animation to feel bland, and like everything else, so you have to start looking at alternative ways of doing things. Using speed, match cuts where shapes turn to letters, squash & stretch, and the echo effect to your advantage, you suddenly get something that almost looks magical. People have to replay the animation multiple times, even to understand how it’s possible. This is the reaction from people you want when animating text, and it’s ultimately what you should be striving for. Jaws dropping, eyes widening and eyebrows raising - all wondering if you may be a wizard."

How do you make text dissolve in after effects?