From Structure to Style: Master Your Copywriting
  • 4.9 (66Reviews)
 

From Structure to Style: Master Your Copywriting

Learn how to write electrifying, well-structured and professional copy on demand.

  • 4.9 (66)
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  • 30-day money-back guarantee

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  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

From Structure to Style: Master Your Copywriting

Learn how to write electrifying, well-structured and professional copy on demand.

  • 4.9 (66 Reviews)
 
  • 30-day money-back guarantee

    Not satisfied?

    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1
Chapter 1: Copywriting Fundamentals
Chapter 2
Chapter 2: Simplicity
  • 5. Introduction - The Power of Simplicity (2:07)
  • 6. Tight Writing - How to Make Your Writing Snappy (5:43)
  • 7. Tell it Straight - How to Write Plainly & Straightforwardly (3:36)
  • 8. Don’t Overcomplicate - How to Avoid Unnecessary Complexity (4:59)
  • Quiz - Chapter 2
Chapter 3
Chapter 3: Clarity
  • 9. Introduction - The Power of Clarity (1:33)
  • 10. Nailing Down Your Ideas - How to Fix Fuzzy Ideas In Your Copy (4:07)
  • 11. Place Words With Care - How to Avoid Misplacing Words (3:50)
  • 12. Be Specific - How to Avoid Ambiguity, Jargon & Abstract Writing (9:10)
  • Quiz - Chapter 3
Chapter 4
Chapter 4: Elegance
  • 13. Introduction - The Power of Elegance (1:58)
  • 14. Present Elegantly - How to Make Your Writing Look Good (4:10)
  • 15. Narrative Flow - How to Structure Your Copy Beautifully (4:09)
  • 16. Musical Writing - How to Give Your Writing Rhythm (5:32)
  • Quiz - Chapter 4
Chapter 5
Chapter 5: Evocativeness
  • 17. Introduction - The Power of Evocativeness (2:28)
  • 18. Add Variety - How to Reduce Monotony in Your Writing (3:11)
  • 19. Be Bold - How to Steer Clear of Weak Words (3:34)
  • 20. Create Pictures - How to Make Your Writing Jump Out (6:23)
  • Quiz - Chapter 5
Chapter 6
Chapter 6: Editing With Style
  • 21. Introduction - Get Ready to Edit (1:31)
  • 22. The Quick-Smart Editing System (16:11)
  • Quiz - Chapter 6
Chapter 7
Chapter 7: The Road Ahead: What’s Next?
  • 23. How to Nurture Your New Skills (3:06)
Chapter 8
Final Quiz
  • Final Quiz
Shani Raja

Renowned writer and teacher; Written, edited & trained for The Wall Street Journal, The Economist, Time & Bloomberg News.

After Completing This Course You Will Be Able To
  • Make a better impression on clients, win more contracts and deliver a superior product
  • Improve on your blog and business writing skills
  • Spruce up your landing pages and profiles to attract more business
  • Master the basic mindset that an expert copywriter needs to have
  • How to skillfully edit any piece of nonfiction writing using the Quick-Smart system
  • Define your writing intentions and target your specific audience
  • Write with rhythm and clarity without resorting to ambiguity and jargon
  • Add variety and reduce monotony in your writing
About This Course

In this course, ex-Wall Street Journal editor Shani Raja reveals how such wordsmiths do the magic of producing captivating copy for millions of global readers. No more will your writing be rambling, confusing, clunky or boring. These strategies will empower you to write blog posts, web and content marketing copy and articles with impeccable style and grace.
The course is ideal for those who know basic grammar and yearn to take their writing to the next level.

About This Course

In this course, ex-Wall Street Journal editor Shani Raja reveals how such wordsmiths do the magic of producing captivating copy for millions of global readers. No more will your writing be rambling, confusing, clunky or boring. These strategies will empower you to write blog posts, web and content marketing copy and articles with impeccable style and grace.
The course is ideal for those who know basic grammar and yearn to take their writing to the next level.

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What You Will Learn

  • The 4 ingredients of exceptional writing - simplicity, clarity, elegance and evocativeness
  • How to make your writing simple, snappy and straightforward
  • How to write with care and avoid misplacing words
  • How to structure your writing so that it presents well
  • How to nurture and maintain the skills you gain through the course
  • How to be bold, make your writing stand out and steer clear of weak words

Why learn with Shani Raja?

Shani Raja is a former Wall Street Journal editor and in-house writing trainer who now teaches the world’s best newspaper editors’ secrets to 500k+ students around the globe. Shani has written for The Economist, Time, the FT, Dow Jones and Bloomberg News.

Who Is This Course For?

  • Copywriters, journalists and writers looking for a practical and theory-based course
  • Bloggers who want to elevate their content
  • Content Marketers wanting to write powerful copy
  • Entrepreneurs and freelancers wanting to learn how to construct compelling copy
  • Business owners wanting to connect authentically with audiences
  • Anyone wanting to start a professional career in copywriting
  • Digital nomads wanting to learn a skill that they can do from anywhere
  • All levels of experience

Requirements

  • Access to Internet
  • Computer / Laptop / Mobile Device

What Is Included?

  • Immediate unlimited access to course materials
  • 30-day money-back guarantee
  • Exercises and quizzes to help you put theory into practice
  • English Closed Captions
  • Suitable for mobile or desktop
  • A badge to showcase your expertise on your profile page upon completion
66 Reviews
  • 4.9

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Course Syllabus

Chapter 1
Chapter 1: Copywriting Fundamentals
Chapter 2
Chapter 2: Simplicity
  • 5. Introduction - The Power of Simplicity (2:07)
  • 6. Tight Writing - How to Make Your Writing Snappy (5:43)
  • 7. Tell it Straight - How to Write Plainly & Straightforwardly (3:36)
  • 8. Don’t Overcomplicate - How to Avoid Unnecessary Complexity (4:59)
  • Quiz - Chapter 2
Chapter 3
Chapter 3: Clarity
  • 9. Introduction - The Power of Clarity (1:33)
  • 10. Nailing Down Your Ideas - How to Fix Fuzzy Ideas In Your Copy (4:07)
  • 11. Place Words With Care - How to Avoid Misplacing Words (3:50)
  • 12. Be Specific - How to Avoid Ambiguity, Jargon & Abstract Writing (9:10)
  • Quiz - Chapter 3
Chapter 4
Chapter 4: Elegance
  • 13. Introduction - The Power of Elegance (1:58)
  • 14. Present Elegantly - How to Make Your Writing Look Good (4:10)
  • 15. Narrative Flow - How to Structure Your Copy Beautifully (4:09)
  • 16. Musical Writing - How to Give Your Writing Rhythm (5:32)
  • Quiz - Chapter 4
Chapter 5
Chapter 5: Evocativeness
  • 17. Introduction - The Power of Evocativeness (2:28)
  • 18. Add Variety - How to Reduce Monotony in Your Writing (3:11)
  • 19. Be Bold - How to Steer Clear of Weak Words (3:34)
  • 20. Create Pictures - How to Make Your Writing Jump Out (6:23)
  • Quiz - Chapter 5
Chapter 6
Chapter 6: Editing With Style
  • 21. Introduction - Get Ready to Edit (1:31)
  • 22. The Quick-Smart Editing System (16:11)
  • Quiz - Chapter 6
Chapter 7
Chapter 7: The Road Ahead: What’s Next?
  • 23. How to Nurture Your New Skills (3:06)
Chapter 8
Final Quiz
  • Final Quiz
You're one step away
From Structure to Style: Master Your Copywriting
4.9 (66)

Sample lesson

3. The Importance of Defining Your Intention & Audience (6:02)
This lesson can help you know the course from the inside.