Facebook Ads Techniques: Increase Your Campaign Results
  • 4.8 (155 Reviews)

Facebook Ads Techniques: Increase Your Campaign Results

  • 4.8 (155 Reviews)
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Course Syllabus

Chapter 1
Chapter 1: Introduction
  • 1. Introduction (2:00)
Chapter 2
Chapter 2: Four Vital Metrics
  • 2. What Metrics Matter? (2:34)
  • 3. How to use these metrics (4:37)
  • 4. Track the metrics in Ad Manager (5:04)
  • Chapter 2 Exercise
  • Chapter 2: Quiz
Chapter 3
Chapter 3: Ad Optimization
  • 5. Have a business plan BEFORE you have an advertising strategy (1:32)
  • 6. How Facebook Spends your money (2:39)
  • 7. Testing Ad Variations (4:25) Free
  • 8. Using Social Proof (3:16)
  • Chapter 3: Quiz
Chapter 4
Chapter 4: Copywriting for Ads
  • 9. Introduction (1:22)
  • 10. Awareness (3:38)
  • 11. Transformation (1:39)
  • 12. Taste (1:36)
  • 13. Sale (0:53)
  • 14. Landing Page (4:04)
  • 15. Recap (0:19)
  • Chapter 4 Exercises
  • Chapter 4: Quiz
Chapter 5
Chapter 5: Targeting
  • 16. Introduction (0:59)
  • 17. The power of warm audiences (4:07)
  • 18. Targeting Cold Audiences (7:29)
  • 19. Building Interest Lists (5:29)
  • Chapter 5 Exercise
  • Chapter 5: Quiz
Chapter 6
Chapter 6: Scaling
  • 20. The Best way to lose all your money (3:13)
  • 21. What/How (4:43)
  • 22. Who/What (6:10)
  • 23. Who/How (3:29)
  • 24. Scale (2:12)
  • 25. Recap (1:35)
  • Chapter 6 Exercise
  • Chapter 6: Quiz
Chapter 7
Chapter 7: CBO
  • 26. ASBO (Ad Set Budget Optimization)- How it used to work and what has changed (6:14)
  • 27. CBO Tactic 1: Multiple Campaigns (2:53)
  • 28. CBO Tactic 2: Ad Set Budgeting Limits (1:34)
  • 29. Tactic 3: Cost Caps (1:26)
  • 30. CBO Tactic 4: Automated Rules (1:43)
  • 31. Tactic 5: Creating a Best Performing Ad Campaign (1:23)
  • 32. CBO Tactic 6: Hack the Algorithm (1:50)
  • 33. Overview (2:25)
  • Chapter 8: Quiz
Chapter 8
Chapter 8: Conclusion
  • 34. Conclusion (0:52)
Chapter 9
Final Quiz
  • Final Quiz
Azriel Ratz

Facebook Ads expert with 9+ years of experience in eCommerce. Generated $10mil+ of revenue for clients worldwide with 500% ROAS.

Course Description

  • play 34 Videos
  • time 1.7 Hours

Enroll in this course for the complete strategy to harnessing the full potential of your Facebook Ads. By the end of this course, you’ll be able to implement expert targeting techniques and start scaling your ads. You will finally get to learn how the ever-elusive Facebook algorithm works, how to identify places where you can improve your existing campaigns and, finally, how to optimize your ads and your campaign budget (CBO). You’ll learn the ins and outs of online advertising including why metrics matter and how to test your content. This course is perfect for business owners or freelancers who are already running Facebook Ads and want to take them to an expert level.

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  • 4.8

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Course Syllabus

Chapter 1
Chapter 1: Introduction
  • 1. Introduction (2:00)
Chapter 2
Chapter 2: Four Vital Metrics
  • 2. What Metrics Matter? (2:34)
  • 3. How to use these metrics (4:37)
  • 4. Track the metrics in Ad Manager (5:04)
  • Chapter 2 Exercise
  • Chapter 2: Quiz
Chapter 3
Chapter 3: Ad Optimization
  • 5. Have a business plan BEFORE you have an advertising strategy (1:32)
  • 6. How Facebook Spends your money (2:39)
  • 7. Testing Ad Variations (4:25) Free
  • 8. Using Social Proof (3:16)
  • Chapter 3: Quiz
Chapter 4
Chapter 4: Copywriting for Ads
  • 9. Introduction (1:22)
  • 10. Awareness (3:38)
  • 11. Transformation (1:39)
  • 12. Taste (1:36)
  • 13. Sale (0:53)
  • 14. Landing Page (4:04)
  • 15. Recap (0:19)
  • Chapter 4 Exercises
  • Chapter 4: Quiz
Chapter 5
Chapter 5: Targeting
  • 16. Introduction (0:59)
  • 17. The power of warm audiences (4:07)
  • 18. Targeting Cold Audiences (7:29)
  • 19. Building Interest Lists (5:29)
  • Chapter 5 Exercise
  • Chapter 5: Quiz
Chapter 6
Chapter 6: Scaling
  • 20. The Best way to lose all your money (3:13)
  • 21. What/How (4:43)
  • 22. Who/What (6:10)
  • 23. Who/How (3:29)
  • 24. Scale (2:12)
  • 25. Recap (1:35)
  • Chapter 6 Exercise
  • Chapter 6: Quiz
Chapter 7
Chapter 7: CBO
  • 26. ASBO (Ad Set Budget Optimization)- How it used to work and what has changed (6:14)
  • 27. CBO Tactic 1: Multiple Campaigns (2:53)
  • 28. CBO Tactic 2: Ad Set Budgeting Limits (1:34)
  • 29. Tactic 3: Cost Caps (1:26)
  • 30. CBO Tactic 4: Automated Rules (1:43)
  • 31. Tactic 5: Creating a Best Performing Ad Campaign (1:23)
  • 32. CBO Tactic 6: Hack the Algorithm (1:50)
  • 33. Overview (2:25)
  • Chapter 8: Quiz
Chapter 8
Chapter 8: Conclusion
  • 34. Conclusion (0:52)
Chapter 9
Final Quiz
  • Final Quiz
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Facebook Ads Techniques: Increase Your Campaign Results
4.8 (155)

Sample lesson

7. Testing Ad Variations (4:25)
This lesson can help you know the course from the inside.
 

Frequently Asked Questions

  • How does FB ads work?

    "When users sign up for a Facebook platform (Facebook, Instagram, and WhatsApp), the platform collects information (anonymously) about how they engage with content on Facebook’s media and other websites with the Facebook pixel code. Using this data, Facebook can build profiles about its 2.7 billion users and create groupings of people based on similarities that users have to others, whether based on specific interests, behaviors, age, gender, etc. Using this data, advertisers can pay Facebook to target users to get more sales, leads, or build awareness for their brands. "

  • How does Facebook make money from ads?

    "Facebook collects incredibly valuable data from its massive userbase of over 2.7 billion users. Based on that data, the platform allows advertisers to place ads in front of these users to buy products or services, sign up for more information, download apps, or get special discounts. Facebook generates its revenue by selling these ad placements, not through the sale of any user data."

  • How do I monetize my Facebook 2020?

    "The first step in monetizing Facebook has something to sell. Whether you are selling a product or a service, likely, your target market is already spending time on Facebook (or Instagram). Now that you have something to sell, your second step is finding out where your target audience is spending their time already. Are there groups with your target audience? Are there specific hashtags that they follow? Are there influencers in your space that have a large following? Once you have figured out where your target market hangs out, your third step is to figure out how to get in front of them where they already hang out. You can post using your audience’s favorite hashtags, you can pay influencers to shout out your product on their stories, or you can pay for ads targeting their interests. Finally, step four is to sell to them!"

  • How do I use Facebook Ads Manager 2020?

    "Facebook ads manager breaks ads into three sections: Campaign, Ad Set, and Ad. On the campaign level, you choose the objective, and the ad spend. Before running an ad, you need to decide your business goal: do you want more views on your video, more leads, more store visits, more app installs, and more sales? Whatever that business goal is, you need to choose the correct campaign objective. Then, you set a budget for this campaign. On the ad set level, you choose who will see your ads and where they will see it. If you are looking to target your email subscribers, people who watched 25% of your last video, or people that live 10 miles from your business, this is the place to do it. You also choose where they see the ad, whether that is Instagram stories, newsfeed, mobile, or desktop. Finally, the ad level is where you create the ad. You write the ad's text, include your website URL, and upload your image or video. Once you have done this, you have created your first ad!"

  • Which Facebook ads are most effective?

    "The answer to this question depends on your business goal. If you want video views, then an ad for more views is most effective. If you want people to download your app, then run app installs. If you want sales, you need to run conversion campaigns. The most crucial part is FIRST to choose your goal, THEN run the ad. If it is working, scale; if it isn’t working, tweak until it is working. "