Facebook Ads Techniques: Increase Your Campaign Results

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Course Syllabus

Chapter 1

Chapter 1: Introduction

1. Introduction (2:00)

Chapter 2

Chapter 2: Four Vital Metrics

2. What Metrics Matter? (2:34)
3. How to use these metrics (4:37)
4. Track the metrics in Ad Manager (5:04)
Chapter 2 Exercise
Chapter 2: Quiz

Chapter 3

Chapter 3: Ad Optimization

5. Have a business plan BEFORE you have an advertising strategy (1:32)
6. How Facebook Spends your money (2:39)
7. Testing Ad Variations (4:25) Free
8. Using Social Proof (3:16)
Chapter 3: Quiz

Chapter 4

Chapter 4: Copywriting for Ads

9. Introduction (1:22)
10. Awareness (3:38)
11. Transformation (1:39)
12. Taste (1:36)
13. Sale (0:53)
14. Landing Page (4:04)
15. Recap (0:19)
Chapter 4 Exercises
Chapter 4: Quiz

Chapter 5

Chapter 5: Targeting

16. Introduction (0:59)
17. The power of warm audiences (4:07)
18. Targeting Cold Audiences (7:29)
19. Building Interest Lists (5:29)
Chapter 5 Exercise
Chapter 5: Quiz

Chapter 6

Chapter 6: Scaling

20. The Best way to lose all your money (3:13)
21. What/How (4:43)
22. Who/What (6:10)
23. Who/How (3:29)
24. Scale (2:12)
25. Recap (1:35)
Chapter 6 Exercise
Chapter 6: Quiz

Chapter 7

Chapter 7: CBO

26. ASBO (Ad Set Budget Optimization)- How it used to work and what has changed (6:14)
27. CBO Tactic 1: Multiple Campaigns (2:53)
28. CBO Tactic 2: Ad Set Budgeting Limits (1:34)
29. Tactic 3: Cost Caps (1:26)
30. CBO Tactic 4: Automated Rules (1:43)
31. Tactic 5: Creating a Best Performing Ad Campaign (1:23)
32. CBO Tactic 6: Hack the Algorithm (1:50)
33. Overview (2:25)
Chapter 8: Quiz

Chapter 8

Chapter 8: Conclusion

34. Conclusion (0:52)

Chapter 9

Final Quiz

Final Quiz

By Azriel Ratz

Facebook Ads expert with 9+ years of experience in eCommerce. Generated $10mil+ of revenue for clients worldwide with 500% ROAS.

Course Description

34 Videos
1.7 Hours

Enroll in this course for the complete strategy to harnessing the full potential of your Facebook Ads. By the end of this course, you’ll be able to implement expert targeting techniques and start scaling your ads. You will finally get to learn how the ever-elusive Facebook algorithm works, how to identify places where you can improve your existing campaigns and, finally, how to optimize your ads and your campaign budget (CBO). You’ll learn the ins and outs of online advertising including why metrics matter and how to test your content. This course is perfect for business owners or freelancers who are already running Facebook Ads and want to take them to an expert level.

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