E-commerce Copywriting: The Key to Conversion
Learn how to craft words to maximize your conversions with this fundamental copywriting for e-commerce course.
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30-day money-back guarantee
Not satisfied?
Reach out to our customer support team within 30 days to receive a full refund.
-
Unlimited access, anywhere, anytime
-
Learn from hand-vetted instructors, experts in their field
E-commerce Copywriting: The Key to Conversion
Learn how to craft words to maximize your conversions with this fundamental copywriting for e-commerce course.
-
30-day money-back guarantee
Not satisfied?
Reach out to our customer support team within 30 days to receive a full refund.
-
Unlimited access, anywhere, anytime
-
Learn from hand-vetted instructors, experts in their field
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1Chapter 1: E-commerce Benefits
- 1. Sales Copy Fuels E-Commerce (1:22)
- Course Downloads
- 2. Tips to Drive Volume (SEO) (8:10)
- 3. Boosting Brand Credibility (6:35)
- 4. Conversion - Understanding Leads to Wanting (5:25)
Chapter 2: Website Content Strategies
- 5. Website Content Goals (6:43)
- 6. Skim Readers and Researchers (6:44) Free
- Quiz: Chapter 2: Website Content Strategies
Chapter 3: Description Strategies
- 7. Descriptions - Let's Talk Format (7:29)
- 8. The Hierarchy of Facts (4:22)
- Quiz: Chapter 3: Description Strategies
Chapter 4: Tips from a Pro
- 9. Match the Perfect Brand Voice (10:14)
- 10. Common Copywriting Mistakes (And What to do Instead!) (9:10)
- Quiz: Chapter 4: Tips from a Pro
Chapter 5: Writing for Results
- 11. Effectiveness - You Be the Judge (2:25)
- 12. Closing (2:09)
- Quiz: Chapter 5: Writing for Results
Final Quiz
- Final Quiz
After Completing This Course You Will Be Able To
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Drive volume to a site by writing unique, keyword-rich content
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Incorporate Search Engine Optimization (SEO) into your writing
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Boost your brand credibility with thorough, complete sales copy
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Write sales copy that is geared towards maximizing conversions
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Get inside the mind of your buyer to write targeted, impactful content
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Write compelling website brand content as part of an SEO strategy
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Write killer product descriptions for any e-commerce store
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Match a brand’s voice perfectly in your writing
About This Course
Whether you’re trying to sell and explain a revolutionary service or you want to stand out and convert more sales, unique sales copy is the key.
Descriptions and website content deliver three main benefits to a brand: volume, credibility and conversion. Learn how to write engaging content that will keep customers on a site for longer and create strong links with a product through a memorable shopping experience.
This course is filled with recommendations for the best free and paid tools as well as detailed writing exercises so you can practice what you learn in each chapter. You’ll cover everything from working with keywords, correct formatting and writing with a target audience in mind to building credibility with strong, authentic copy that resonates with your readers. Enroll today to start your writing journey!
About This Course
Whether you’re trying to sell and explain a revolutionary service or you want to stand out and convert more sales, unique sales copy is the key.
Descriptions and website content deliver three main benefits to a brand: volume, credibility and conversion. Learn how to write engaging content that will keep customers on a site for longer and create strong links with a product through a memorable shopping experience.
This course is filled with recommendations for the best free and paid tools as well as detailed writing exercises so you can practice what you learn in each chapter. You’ll cover everything from working with keywords, correct formatting and writing with a target audience in mind to building credibility with strong, authentic copy that resonates with your readers. Enroll today to start your writing journey!
What You Will Learn
- Why sales copy is so valuable to a business and why copywriting is in high demand
- How to select relevant keywords for your copy and avoid keyword-stuffing
- How to overcome distrust by writing credible e-commerce copy
- How to write powerful brand story, home, about and contact pages
- How to create natural navigation for exploration on web pages
- How to write for both skim readers and in-depth researchers
- How to avoid common copywriting mistakes and what to do instead
- How to maximize a unique selling point in any description
Why learn with Carrie French?
Top-rated Fiverr Pro copywriter and specialist in website content, sales copy, and blog writing who has helped 10k+ businesses tell their stories and make an impact. Carrie has been interviewed by Forbes, Entrepreneur Magazine, and Side Hustle School about her success as a top-rated copywriter.
Who Is This Course For?
- Copywriters looking for a practical and theory-based course
- Bloggers who want to start writing optimized content
- Content Marketers wanting to write powerful brand stories
- E-commerce entrepreneurs wanting to construct compelling copy
- Business owners wanting to connect authentically with audiences
- Anyone wanting to start a professional career in e-commerce copywriting
- All levels of experience
Requirements
- Access to Internet
- Computer / Laptop / Mobile Device
What Is Included?
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Immediate unlimited access to course materials
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30-day money-back guarantee
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Exercises and quizzes to help you put theory into practice
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English Closed Captions
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Suitable for mobile or desktop
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A badge to showcase your expertise on your profile page upon completion
71 Reviews
This is a great course for future copywriters.
Carrie did a wonderful job with this course by sharing simple and effective instructions on how to write good copy for your ecom products. I really liked this course and I'm happy to get new one once it is available.
the course was short, to the point and very informative.
A good course. I would have liked to have seen more examples that followed the writing exercises as I felt the exercises were very subjective, but the examples that were provided were extremely useful.
Awesome copywriting course!
Really well done - I learned a lot and will re-watch the course so that I can catch more of it. (There's a lot of good information, too much for me to absorb in one go.) The instructor was awesome, really good demeanor and easy to learn from I felt. Five stars to her.
The closed captions need to be checked and corrected. I'm pretty sure they're incorrect in several places, which is a bit confusing for someone who needs them. (I have auditory processing difficulties.)
Also, the audio of the course wasn't ideal. I don't know enough about mics to know what was wrong, but it felt like the room was echoey, and also like I could hear the instructor's mouth smack a lot, which seemed more like a mic problem than a person problem. Taking off one star for the captions (mostly the captions) and the audio.
Good
Although this course is short it contains a lot of information.
Practical exercise and examples are extremely useful
Thank you.
Very useful and informative. Thank you
Carrie is an excellent course teacher. Her deep insights into e-commerce product descriptions give me the confidence I need to give this career a try.
Overall a great course. To the point and have a lot of experience and insight about copywriting. I recommend.
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1Chapter 1: E-commerce Benefits
- 1. Sales Copy Fuels E-Commerce (1:22)
- Course Downloads
- 2. Tips to Drive Volume (SEO) (8:10)
- 3. Boosting Brand Credibility (6:35)
- 4. Conversion - Understanding Leads to Wanting (5:25)
Chapter 2: Website Content Strategies
- 5. Website Content Goals (6:43)
- 6. Skim Readers and Researchers (6:44) Free
- Quiz: Chapter 2: Website Content Strategies
Chapter 3: Description Strategies
- 7. Descriptions - Let's Talk Format (7:29)
- 8. The Hierarchy of Facts (4:22)
- Quiz: Chapter 3: Description Strategies
Chapter 4: Tips from a Pro
- 9. Match the Perfect Brand Voice (10:14)
- 10. Common Copywriting Mistakes (And What to do Instead!) (9:10)
- Quiz: Chapter 4: Tips from a Pro
Chapter 5: Writing for Results
- 11. Effectiveness - You Be the Judge (2:25)
- 12. Closing (2:09)
- Quiz: Chapter 5: Writing for Results
Final Quiz
- Final Quiz
Sample lesson