E-commerce Copywriting: The Key to Conversion

  • 4.7 (37 Reviews)
$42 Buy Course Free Preview
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

E-commerce Copywriting: The Key to Conversion

  • 4.7 (37 Reviews)
  • 30-day money-back guarantee

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

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Course Syllabus

Chapter 1

Chapter 1: E-commerce Benefits

  • 1. Sales Copy Fuels E-Commerce (1:22)
  • Course Downloads
  • 2. Tips to Drive Volume (SEO) (8:10)
  • 3. Boosting Brand Credibility (6:35)
  • 4. Conversion - Understanding Leads to Wanting (5:25)
Chapter 2

Chapter 2: Website Content Strategies

Chapter 3

Chapter 3: Description Strategies

  • 7. Descriptions - Let's Talk Format (7:29)
  • 8. The Hierarchy of Facts (4:22)
  • Quiz: Chapter 3: Description Strategies
Chapter 4

Chapter 4: Tips from a Pro

  • 9. Match the Perfect Brand Voice (10:14)
  • 10. Common Copywriting Mistakes (And What to do Instead!) (9:10)
  • Quiz: Chapter 4: Tips from a Pro
Chapter 5

Chapter 5: Writing for Results

  • 11. Effectiveness - You Be the Judge (2:25)
  • 12. Closing (2:09)
  • Quiz: Chapter 5: Writing for Results
Chapter 6

Final Quiz

  • Final Quiz

Course Description

  • play 12 Videos
  • time 1.2 Hours

How do you attract and engage buyers in a world of over-choice? In this course, you’ll learn how to leverage one of the most powerful tools in e-commerce marketing – clever, compelling sales copy. These proven strategies increase traffic, amplify value points, sell the brand, and boost credibility. Win over the most cautious buyers with copywriting that converts!

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37 Reviews

  • 4.7
  • Lizzie

Wow, I am really surprised by the number of great, ready to use tips, and love the way the course is synthesized.

  • emmahalahan

Carrie was brilliant to learn from. Super informative with great takeaway exercises and checklists so that you can put your learning into practice straight away.

  • karimsharara554

The practices were great and I learned new things about copywriting

  • Manja

Although this course is short it contains a lot of information.
Practical exercise and examples are extremely useful
Thank you.

  • Anna

From my perspective, Carrie knows very well how to write lightweight sales copy, but this doesn't help her or her students to stand out from other competitors.
Typically, alienating creates tension between the seller and the buyer. It makes a remarkable amount of buyers curious about what the seller has to offer because they will find out something new. Keep in my that investors might have heard it all.

  • karenlfaulkner

Excellent copywriting tips specific to e-commerce and product descriptions! Easy to follow the material with all the examples provided.

  • Janelle

I thought this was a very informative and very well-organized course. As a small business owner who wants to master these skills instead of paying high amounts of money for good copy, I found that I will probably have to go through it a few more times (and complete the exercises again) to really get the hang of everything and start implementing this information.

  • amandavbd

The actual instruction time is relatively short, but I kept stopping the videos to take notes! Her pace is easy to follow and instructions are very clear and to-the-point. I recommend watching the chapters once all of the way through and then again to take notes, because she packed in a lot of useful info and very helpful tips!

  • virtuallyassist

Great course. Very thorough and it was great to learn a few new things and be reminded of others!

  • ju_bucher2052

I think course is high quality and very informative in an approachable, clear presentation. The speaking was clear with great bullet points and believable, helpful information. Thank you so much for the great presentation. I will need to watch it several times as there is so much information it's difficult to absorb all at once but it's laid out well so I can find what I want to review again quickly. I highly recommend this course to anyone looking to build their copyrighting business.

  • Daphne

This course provides lots of essential information and gives you a solid base for your copywriting endeavours. Would recommend it to anyone who wants to get started in E-Commerce Copywriting or educate themselves on SEO.

  • cubellc


  • Christian John

A very good course on using effective copywriting for e-commerce businesses!

  • Hassan

Loved it. I never gave expert writing a thought, but this has definitely opened up new ways for me to further improve my e-commerce web-content for my clients

  • Michael

Great information, really enjoyable. Will use the information for sure.

One question came up in a quiz before the section it was discussed played. The question was about unique content in regard to SEO.

Also, can I get a gig fixing the captions? There are a lot of wrong things like "would" instead of "wood".

  • sbwordworks

Really well done - I learned a lot and will re-watch the course so that I can catch more of it. (There's a lot of good information, too much for me to absorb in one go.) The instructor was awesome, really good demeanor and easy to learn from I felt. Five stars to her.
The closed captions need to be checked and corrected. I'm pretty sure they're incorrect in several places, which is a bit confusing for someone who needs them. (I have auditory processing difficulties.)
Also, the audio of the course wasn't ideal. I don't know enough about mics to know what was wrong, but it felt like the room was echoey, and also like I could hear the instructor's mouth smack a lot, which seemed more like a mic problem than a person problem. Taking off one star for the captions (mostly the captions) and the audio.

  • tfjpksrh

The instructor seems a lovely person who, I'm sure, understands copywriting very well (I would probably hire her). However, I don't think this was a great course. Though there was some useful information in it, I found it very hard to follow. I kept having to pause and rewind because the information was shared without being broken down to help digest it. It lacked crucial real examples to help with understanding, which is a shame because I finished the course feeling that I did not learn very much.

I also felt the structure of the course could have been better. For example, SEO may be one of the first things you have to consider before starting to write any content but it should not be the first thing you are taught in a copywriting course.

  • snirz94

Excellent course for beginners, going through the necessary fundamentals every copywriter should know!

  • waylandes

  • integrity7

Carrie did a wonderful job with this course by sharing simple and effective instructions on how to write good copy for your ecom products. I really liked this course and I'm happy to get new one once it is available.

  • catwriter

  • danielsadot

  • Khalid

Amazing work by Carrie. I am writing product descriptions for some time now but this course really helped me understand how to write a killer product description. I've learned many things and I won't be repeating the mistakes. Thank you Carrie!

  • Caroline

A good course. I would have liked to have seen more examples that followed the writing exercises as I felt the exercises were very subjective, but the examples that were provided were extremely useful.

  • katelynjames

  • spetto

I thought this course was very helpful. There was a lot of information that I will be able to use in my daily work life. Carrie took the time to describe each concept in detail with step by step walkthroughs showing me how to execute for my clients. I like how the chapters and topics were broken down and organized. I recommend this course for anyone looking to learn best practices for e-commerce copywriting.

  • Erin

As a writer, I felt that the E-Commerce Copywriting course was incredibly valuable! Carrie did an excellent job explaining the 'why' factor behind purchasing decisions. I especially liked that the course was filled with practical tips that can be implemented immediately. Highly recommend, 6/5! 😊

  • Wasiq

I learned a lot of new things. The only drawback is that the course should have closed captions or subtitles option. Otherwise, great work by Carrie!

  • vcabral26

Very useful information.

  • valleys2785

This course definitely offers something to everyone watching it, no matter if they already have any experience. Recommend!

  • Sandra

This is a great course for future copywriters.

  • sjohnsonvoice

  • Lauren

  • Dumitru Daniel

  • Abdul

Great Course!

  • Scott

Good course. Informative.

  • Jernej

You're one step away

E-commerce Copywriting: The Key to Conversion

4.7 (37)