E-commerce Copywriting: The Key to Conversion

  • 4.7 (60 Reviews)

E-commerce Copywriting: The Key to Conversion

  • 4.7 (60 Reviews)
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  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

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Course Syllabus

Chapter 1

Chapter 1: E-commerce Benefits

  • 1. Sales Copy Fuels E-Commerce (1:22)
  • Course Downloads
  • 2. Tips to Drive Volume (SEO) (8:10)
  • 3. Boosting Brand Credibility (6:35)
  • 4. Conversion - Understanding Leads to Wanting (5:25)
Chapter 2

Chapter 2: Website Content Strategies

Chapter 3

Chapter 3: Description Strategies

  • 7. Descriptions - Let's Talk Format (7:29)
  • 8. The Hierarchy of Facts (4:22)
  • Quiz: Chapter 3: Description Strategies
Chapter 4

Chapter 4: Tips from a Pro

  • 9. Match the Perfect Brand Voice (10:14)
  • 10. Common Copywriting Mistakes (And What to do Instead!) (9:10)
  • Quiz: Chapter 4: Tips from a Pro
Chapter 5

Chapter 5: Writing for Results

  • 11. Effectiveness - You Be the Judge (2:25)
  • 12. Closing (2:09)
  • Quiz: Chapter 5: Writing for Results
Chapter 6

Final Quiz

  • Final Quiz

Course Description

  • play 12 Videos
  • time 1.2 Hours

How do you attract and engage buyers in a world of over-choice? In this course, you’ll learn how to leverage one of the most powerful tools in e-commerce marketing – clever, compelling sales copy. These proven strategies increase traffic, amplify value points, sell the brand, and boost credibility. Win over the most cautious buyers with copywriting that converts!

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60 Reviews

  • 4.7
  • Dumitru Daniel

  • Cody

  • integrity7

Carrie did a wonderful job with this course by sharing simple and effective instructions on how to write good copy for your ecom products. I really liked this course and I'm happy to get new one once it is available.

  • spetto

I thought this course was very helpful. There was a lot of information that I will be able to use in my daily work life. Carrie took the time to describe each concept in detail with step by step walkthroughs showing me how to execute for my clients. I like how the chapters and topics were broken down and organized. I recommend this course for anyone looking to learn best practices for e-commerce copywriting.

  • sbwordworks

Really well done - I learned a lot and will re-watch the course so that I can catch more of it. (There's a lot of good information, too much for me to absorb in one go.) The instructor was awesome, really good demeanor and easy to learn from I felt. Five stars to her.
The closed captions need to be checked and corrected. I'm pretty sure they're incorrect in several places, which is a bit confusing for someone who needs them. (I have auditory processing difficulties.)
Also, the audio of the course wasn't ideal. I don't know enough about mics to know what was wrong, but it felt like the room was echoey, and also like I could hear the instructor's mouth smack a lot, which seemed more like a mic problem than a person problem. Taking off one star for the captions (mostly the captions) and the audio.

  • Judith

  • sjohnsonvoice

  • joshguilar

Well-structured, easy to follow, and practical advice.

  • ju_bucher2052

I think course is high quality and very informative in an approachable, clear presentation. The speaking was clear with great bullet points and believable, helpful information. Thank you so much for the great presentation. I will need to watch it several times as there is so much information it's difficult to absorb all at once but it's laid out well so I can find what I want to review again quickly. I highly recommend this course to anyone looking to build their copyrighting business.

  • tfjpksrh

The instructor seems a lovely person who, I'm sure, understands copywriting very well (I would probably hire her). However, I don't think this was a great course. Though there was some useful information in it, I found it very hard to follow. I kept having to pause and rewind because the information was shared without being broken down to help digest it. It lacked crucial real examples to help with understanding, which is a shame because I finished the course feeling that I did not learn very much.

I also felt the structure of the course could have been better. For example, SEO may be one of the first things you have to consider before starting to write any content but it should not be the first thing you are taught in a copywriting course.

  • Erin

As a writer, I felt that the E-Commerce Copywriting course was incredibly valuable! Carrie did an excellent job explaining the 'why' factor behind purchasing decisions. I especially liked that the course was filled with practical tips that can be implemented immediately. Highly recommend, 6/5! 😊

  • Daphne

This course provides lots of essential information and gives you a solid base for your copywriting endeavours. Would recommend it to anyone who wants to get started in E-Commerce Copywriting or educate themselves on SEO.

  • emmahalahan

Carrie was brilliant to learn from. Super informative with great takeaway exercises and checklists so that you can put your learning into practice straight away.

  • Khalid

Amazing work by Carrie. I am writing product descriptions for some time now but this course really helped me understand how to write a killer product description. I've learned many things and I won't be repeating the mistakes. Thank you Carrie!

  • Michael

Great information, really enjoyable. Will use the information for sure.

One question came up in a quiz before the section it was discussed played. The question was about unique content in regard to SEO.

Also, can I get a gig fixing the captions? There are a lot of wrong things like "would" instead of "wood".

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1

Chapter 1: E-commerce Benefits

  • 1. Sales Copy Fuels E-Commerce (1:22)
  • Course Downloads
  • 2. Tips to Drive Volume (SEO) (8:10)
  • 3. Boosting Brand Credibility (6:35)
  • 4. Conversion - Understanding Leads to Wanting (5:25)
Chapter 2

Chapter 2: Website Content Strategies

Chapter 3

Chapter 3: Description Strategies

  • 7. Descriptions - Let's Talk Format (7:29)
  • 8. The Hierarchy of Facts (4:22)
  • Quiz: Chapter 3: Description Strategies
Chapter 4

Chapter 4: Tips from a Pro

  • 9. Match the Perfect Brand Voice (10:14)
  • 10. Common Copywriting Mistakes (And What to do Instead!) (9:10)
  • Quiz: Chapter 4: Tips from a Pro
Chapter 5

Chapter 5: Writing for Results

  • 11. Effectiveness - You Be the Judge (2:25)
  • 12. Closing (2:09)
  • Quiz: Chapter 5: Writing for Results
Chapter 6

Final Quiz

  • Final Quiz

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E-commerce Copywriting: The Key to Conversion

4.7 (60)