Content Marketing Fundamentals
Learn how to devise and execute a professional content marketing program.
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30-day money-back guarantee
Not satisfied?Reach out to our customer support team within 30 days to receive a full refund.
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Unlimited access, anywhere, anytime
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Learn from hand-vetted instructors, experts in their field
Content Marketing Fundamentals
Learn how to devise and execute a professional content marketing program.
-
30-day money-back guarantee
Not satisfied?Reach out to our customer support team within 30 days to receive a full refund.
-
Unlimited access, anywhere, anytime
-
Learn from hand-vetted instructors, experts in their field
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1- 1. Content Is More Than Copy (2:31) Free
- 2. Content Is More Than A Blog (1:09)
- Quiz - Chapter 1
- 3. What is Content Marketing (2:29)
- 4. History of Content Marketing (4:28)
- 5. Typical Goals of Content Marketing (3:11)
- 6. Advanced Goals of Content Marketing (3:17)
- Quiz - Chapter 2
- 7. Growing A Niche Content Audience (2:44)
- 8. Defining a Unique Brand Viewpoint (3:19)
- 9. Delivering Content Experiences (3:11)
- Quiz - Chapter 3
- 10. Asking 3 Game-Changer Questions (2:43)
- 11. Selecting the Right Audience (2:43)
- 12. Conducting Competitive Analysis (3:06)
- 13. Defining Your Unique Right to Win (2:08)
- Quiz - Chapter 4
- 14. Mapping Content to the Customer Journey (3:17)
- 15. Choosing Content Marketing Formats and Channels (2:52)
- 16. Inhouse vs Outsourcing (2:39)
- Quiz - Chapter 5
- 17. Setting Up A Content Calendar (3:09)
- 18. Defining A Content Process (2:45)
- 19. Clarifying Roles and Responsibilities (3:15)
- 20. Maturing Content Operations (2:26)
- Quiz - Chapter 6
- 21. Selecting Content KPI's (3:15)
- 22. Collecting + Tracking Content KPI Data (3:26)
- 23. Optimizing Content Performance (2:57)
- Quiz - Chapter 7
- 24. Getting Technology Content Basics (2:28)
- 25. Considering Advanced Content Technology (2:58)
- 26. Developing a Stack Strategy for Content Technology (2:04)
- Quiz - Chapter 8
- 27. Scaling Content Marketing (2:03)
- 28. Winning As A Small Business (2:13)
- 29. Winning As A Large or Enterprise Business (2:23)
- Quiz - Chapter 9
- 30. Resources to Start Content Marketing (1:35)
- Final Quiz
Content marketing expert and entrepreneur; trained 100+ world-leading organizations including Fortune 500 businesses
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Understand what content is so that you can harness the full potential of content marketing
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Develop and achieve typical and advanced content marketing goals
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Define the foundational elements of successful marketing including defining a unique brand viewpoint and delivering memorable content experiences
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Choose the best type and format of content for your brand
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Define a content process and set up a content calendar
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Package and deliver content with great user experiences on different channels
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Conduct a professional competitive analysis
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Map content to the customer journey
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Know when to create your content inhouse or source your content via outsourcing
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Select and track your content KPIs
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Know which tools to use to help your content marketing program
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Scale your content marketing program
Today, content is part of every customer interaction from marketing to support. With this course you can learn how to scale your marketing efforts by developing a smart strategy and learning to map content to the customer, create effective content, set up a content calendar, assess content performance and take advantage of new technology to scale your projects.
Packed with resources to start your content marketing program, this course will provide you with all the skills you need to develop a professional content marketing program.
This course was created by Madecraft. We are pleased to offer this course in our library.
About This Course
Today, content is part of every customer interaction from marketing to support. With this course you can learn how to scale your marketing efforts by developing a smart strategy and learning to map content to the customer, create effective content, set up a content calendar, assess content performance and take advantage of new technology to scale your projects.
Packed with resources to start your content marketing program, this course will provide you with all the skills you need to develop a professional content marketing program.
This course was created by Madecraft. We are pleased to offer this course in our library.
What You Will Learn
- The three phases of an impactful content marketing experience
- Game-changing questions to ask yourself that will give you the competitive edge
- How to make your content stand out in an oversaturated market
- How to choose and reach your niche audience
- How to optimize your content performance on all platforms
- Common roles and responsibilities within a content marketing agency
- How to use basic and advanced content technology and develop a strategy for your content technology stack
- How to handle the demand to grow once your business is off the ground
Why learn with Colleen Jones?
Content marketing expert and entrepreneur, she is a former head of content at Mailchimp and has trained hundreds of world-leading organizations to become masters of digital content, including Fortune 500 businesses
Who Is This Course For?
- Business owners wanting to employ high-converting content strategies
- Entrepreneurs wanting to incorporate content marketing into their marketing strategy
- Content marketers looking to enhance their strategy and implementation skills
- Bloggers, copywriters, video editors and other creatives wanting to target the right audiences
- Anyone wanting to start a professional career in content marketing
- All levels of experience
Requirements
- Access to Internet
- Computer / Laptop / Mobile Device
What Is Included?
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Immediate unlimited access to course materials
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30-day money-back guarantee
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Exercises and quizzes to help you put theory into practice
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English Closed Captions
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Suitable for mobile or desktop
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A badge to showcase your expertise on your profile page upon completion
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1- 1. Content Is More Than Copy (2:31) Free
- 2. Content Is More Than A Blog (1:09)
- Quiz - Chapter 1
- 3. What is Content Marketing (2:29)
- 4. History of Content Marketing (4:28)
- 5. Typical Goals of Content Marketing (3:11)
- 6. Advanced Goals of Content Marketing (3:17)
- Quiz - Chapter 2
- 7. Growing A Niche Content Audience (2:44)
- 8. Defining a Unique Brand Viewpoint (3:19)
- 9. Delivering Content Experiences (3:11)
- Quiz - Chapter 3
- 10. Asking 3 Game-Changer Questions (2:43)
- 11. Selecting the Right Audience (2:43)
- 12. Conducting Competitive Analysis (3:06)
- 13. Defining Your Unique Right to Win (2:08)
- Quiz - Chapter 4
- 14. Mapping Content to the Customer Journey (3:17)
- 15. Choosing Content Marketing Formats and Channels (2:52)
- 16. Inhouse vs Outsourcing (2:39)
- Quiz - Chapter 5
- 17. Setting Up A Content Calendar (3:09)
- 18. Defining A Content Process (2:45)
- 19. Clarifying Roles and Responsibilities (3:15)
- 20. Maturing Content Operations (2:26)
- Quiz - Chapter 6
- 21. Selecting Content KPI's (3:15)
- 22. Collecting + Tracking Content KPI Data (3:26)
- 23. Optimizing Content Performance (2:57)
- Quiz - Chapter 7
- 24. Getting Technology Content Basics (2:28)
- 25. Considering Advanced Content Technology (2:58)
- 26. Developing a Stack Strategy for Content Technology (2:04)
- Quiz - Chapter 8
- 27. Scaling Content Marketing (2:03)
- 28. Winning As A Small Business (2:13)
- 29. Winning As A Large or Enterprise Business (2:23)
- Quiz - Chapter 9
- 30. Resources to Start Content Marketing (1:35)
- Final Quiz
Sample lesson