Ad Retargeting: Convert More Clients
  • 4.7 (22Reviews)
 

Ad Retargeting: Convert More Clients

Learn the art and science of profitably remarketing and retargeting to increase your client conversion rates and make more sales.

  • 4.7 (22)
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  • Learn from hand-vetted instructors, experts in their field

Ad Retargeting: Convert More Clients

Learn the art and science of profitably remarketing and retargeting to increase your client conversion rates and make more sales.

  • 4.7 (22 Reviews)
 
  • 30-day money-back guarantee

    Not satisfied?

    Reach out to our customer support team within 30 days to receive a full refund.

  • Unlimited access, anywhere, anytime

  • Learn from hand-vetted instructors, experts in their field

This badge will appear on your Fiverr profile upon completion, showcasing your expertise

Course Syllabus

Chapter 1
Chapter 1: Welcome and Introduction
Chapter 2
Chapter 2: The Digital Advertising Ecosystem: Understanding How Retargeting Works
  • 3. The Digital Advertising Ecosystem - Part 1 (12:52)
  • 4. The Digital Advertising Ecosystem - Part 2 (10:29)
  • 5. Understanding Ad Exchanges and How They Work (19:39)
  • 6. What Remarketing Looks Like on the Inside (10:22)
  • Quiz - Chapter 2
Chapter 3
Chapter 3: Developing Your Remarketing and Retargeting Strategies
  • 7. Audiences and Segments- The Foundation of Your Remarketing Strategy (7:11)
  • 8. Understanding Intent Signals and Visitor Engagement (11:48)
  • 9. Behavioral Characteristics - The Composition of Your Segments (14:59)
  • 10. Combining Characteristics - Infinite Possibilities (6:31)
  • 11. Characteristics That Matter to You - Your First Assignment (2:10)
  • Quiz - Chapter 3
Chapter 4
Chapter 4: Planning Your Retargeting Campaigns Like a Pro
  • 12. Funnel Based Segmentation - Funnel Mapping (9:34)
  • 13. Funnel Based Segmentation - Using the Funnel to Develop Your Lists (13:40)
  • 14. Using Your Website to Plan Your Remarketing Lists (19:18)
  • 15. Mapping Your Ad Groups Using Your Lists and Values - Part 1 (13:13)
  • 16. Mapping Your Ad Groups Using Your Lists and Values - Part 2 (14:23)
  • Quiz - Chapter 4
Chapter 5
Chapter 5: Using Google Analytics to Develop and Build Your Audience Segments
  • 17. Introduction to the Google Analytics Tag (4:52)
  • 18. Logging into Google Analytics Account & Retrieving Your Analytics Tracking Tag (4:08)
  • 19. Adding Your Google Analytics Tag to Your Website and Verifying That It's Working (13:00)
  • Quiz - Chapter 5
Chapter 6
Chapter 6:Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System
  • 20. The Benefits of Using Google Tag Manager (9:33)
  • 21. Signing Into Your Google Tag Manager Account (7:41)
  • 22. Adding Your Basic Google Analytics Tag Through Google Tag Manager (11:24)
  • 23. Setting Up Custom Button and Link Click Tracking in Google Tag Manager (19:40)
  • 24. Adding Page Level Scroll Depth Tracking in Google Tag Manager (14:57)
  • 25. Adding Custom User Engagement Timers in Google Tag Manager (12:31)
  • 26. Adding Google Adwords Conversion Tracking Through Google Tag Manager (9:56)
  • 27. Setting Up Your Google Adwords Remarketing Tag Using Google Tag Manager (10:12)
  • Quiz - Chapter 6
Chapter 7
Chapter 7: Building Your Remarketing Audiences in Your Google Analytics Account
  • 28. Linking Your Google Adwords and Google Analytics Accounts (9:55)
  • 29. Introduction to the Google Analytics Audience Builder (17:22)
  • 30. Building Remarketing Audiences in Google Analytics Based on URL Attributes (18:05)
  • 31. Developing Remarketing Audiences Using Your Adwords Campaigns and Adwords Data (22:15)
  • 32. Setting Up Goal Based Remarketing Audiences in Google Analytics (13:36)
  • 33. Setting Up Event Based Audiences Using the Google Analytics Display Builder (16:48)
  • 34. Importing Remarketing Audiences From the Google Analytics Solutions Gallery (11:04)
  • 35. Data Drilldown- Using Affinity Categories to Enhance Your Remarketing Campaigns (18:50)
  • 36. Data Drilldown - Using in-market Segments to Enhance Your Remarketing Audiences (12:26)
  • Quiz - Chapter 7
Chapter 8
Chapter 8:Introduction to Configuring Your Remarketing Campaigns in Google Adwords
  • 37. How Google Analytics and Adwords Talk to Each Other (8:42)
  • 38. Importing Google Analytics Goals Into Adwords for Conversion Tracking (5:51)
  • 39. Viewing and Analyzing Google Analytics Remarketing Audiences in Google Adwords (14:20)
  • Quiz - Chapter 8
Chapter 9
Chapter 9: Using the Google Adwords Audience Builder to Build Your Retargeting Audiences
  • 40. Introduction to Building Retargting Ads Lists in Google Adwords (5:12)
  • 41. Building New Remarketing lists inside Google AdWords Final (10:29)
  • 42. Using Custom Combinations to Effectively Sculpt Your Retargeting Ads Traffic (11:14)
  • Quiz - Chapter 9
Chapter 10
Conclusion
  • 43. Conclusion (1:59)
Chapter 11
Final Quiz
  • Final Quiz
Isaac  Rudansky

Globally-recognized Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally and over 900k students worldwide.

After Completing This Course You Will Be Able To
About This Course

Develop and build successful remarketing campaigns inside Google AdWords
Understand your website users from a psychological perspective
Lay the foundation of your campaigns by planning your remarketing list in advance
Use Google Tag Manager to track advanced audience characteristics
Use Google Analytics to collect the right types of data on your website visitors
Use advanced remarketing strategies like Dynamic Remarketing
Run fully comprehensive campaigns using third-party platforms like AdRoll
Expertly build your audiences with a range of professional tools
BONUS: Plus-and-play formula builder that will help you calculator all of the most essential KPIs that you need to manage, develop and optimize your digital campaigns

About This Course

Develop and build successful remarketing campaigns inside Google AdWords
Understand your website users from a psychological perspective
Lay the foundation of your campaigns by planning your remarketing list in advance
Use Google Tag Manager to track advanced audience characteristics
Use Google Analytics to collect the right types of data on your website visitors
Use advanced remarketing strategies like Dynamic Remarketing
Run fully comprehensive campaigns using third-party platforms like AdRoll
Expertly build your audiences with a range of professional tools
BONUS: Plus-and-play formula builder that will help you calculator all of the most essential KPIs that you need to manage, develop and optimize your digital campaigns

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What You Will Learn

  • What remarketing is, how the technology that enables it has evolved over the years and what remarketing looks like from the inside
  • How to understand the digital marketing ecosystem and navigate ad exchanges
  • Use affinity audiences and in-market segments to enhance your campaigns
  • The basics of funnel-based segmentation / audience mapping
  • How to use the funnel and your website to develop your retargeting lists
  • The fundamentals of Google Analytics, Tag Manager and AdWords
  • How to build audiences with Google Analytics Audience Builder
  • How to build new remarketing lists in Google AdWords

Why learn with Isaac Rudansky?

Globally-recognized Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally. As one of the foremost paid ad experts in the world, he has helped over 900k students and has overseen millions of dollars in campaign spend.

Who Is This Course For?

  • Small business owners and startups who want to convert more clients
  • Ecommerce brands looking to increase online sales
  • Agencies who want to increase their digital marketing offering
  • In-house marketers who deal with strategy and expansion
  • Lead-generation affiliate marketers
  • Anyone wanting to start a career in digital marketing
  • SEO specialists wanting to diversify their skillset
  • Web programmers, designers, front end and full stack developers
  • Freelancers and businesses already working with Ads
  • Digital nomads looking for work that they can do from anywhere in the world
  • Marketing managers and reps looking to elevate their existing skills
  • Content Marketers
  • All levels of experience

Requirements

  • Access to Internet
  • Computer / Laptop / Mobile Device

What Is Included?

  • Immediate unlimited access to course materials
  • 30-day money-back guarantee
  • Exercises and quizzes to help you put theory into practice
  • English Closed Captions
  • Suitable for mobile or desktop
  • A badge to showcase your expertise on your profile page upon completion
22 Reviews
  • 4.7

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Course Syllabus

Chapter 1
Chapter 1: Welcome and Introduction
Chapter 2
Chapter 2: The Digital Advertising Ecosystem: Understanding How Retargeting Works
  • 3. The Digital Advertising Ecosystem - Part 1 (12:52)
  • 4. The Digital Advertising Ecosystem - Part 2 (10:29)
  • 5. Understanding Ad Exchanges and How They Work (19:39)
  • 6. What Remarketing Looks Like on the Inside (10:22)
  • Quiz - Chapter 2
Chapter 3
Chapter 3: Developing Your Remarketing and Retargeting Strategies
  • 7. Audiences and Segments- The Foundation of Your Remarketing Strategy (7:11)
  • 8. Understanding Intent Signals and Visitor Engagement (11:48)
  • 9. Behavioral Characteristics - The Composition of Your Segments (14:59)
  • 10. Combining Characteristics - Infinite Possibilities (6:31)
  • 11. Characteristics That Matter to You - Your First Assignment (2:10)
  • Quiz - Chapter 3
Chapter 4
Chapter 4: Planning Your Retargeting Campaigns Like a Pro
  • 12. Funnel Based Segmentation - Funnel Mapping (9:34)
  • 13. Funnel Based Segmentation - Using the Funnel to Develop Your Lists (13:40)
  • 14. Using Your Website to Plan Your Remarketing Lists (19:18)
  • 15. Mapping Your Ad Groups Using Your Lists and Values - Part 1 (13:13)
  • 16. Mapping Your Ad Groups Using Your Lists and Values - Part 2 (14:23)
  • Quiz - Chapter 4
Chapter 5
Chapter 5: Using Google Analytics to Develop and Build Your Audience Segments
  • 17. Introduction to the Google Analytics Tag (4:52)
  • 18. Logging into Google Analytics Account & Retrieving Your Analytics Tracking Tag (4:08)
  • 19. Adding Your Google Analytics Tag to Your Website and Verifying That It's Working (13:00)
  • Quiz - Chapter 5
Chapter 6
Chapter 6:Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System
  • 20. The Benefits of Using Google Tag Manager (9:33)
  • 21. Signing Into Your Google Tag Manager Account (7:41)
  • 22. Adding Your Basic Google Analytics Tag Through Google Tag Manager (11:24)
  • 23. Setting Up Custom Button and Link Click Tracking in Google Tag Manager (19:40)
  • 24. Adding Page Level Scroll Depth Tracking in Google Tag Manager (14:57)
  • 25. Adding Custom User Engagement Timers in Google Tag Manager (12:31)
  • 26. Adding Google Adwords Conversion Tracking Through Google Tag Manager (9:56)
  • 27. Setting Up Your Google Adwords Remarketing Tag Using Google Tag Manager (10:12)
  • Quiz - Chapter 6
Chapter 7
Chapter 7: Building Your Remarketing Audiences in Your Google Analytics Account
  • 28. Linking Your Google Adwords and Google Analytics Accounts (9:55)
  • 29. Introduction to the Google Analytics Audience Builder (17:22)
  • 30. Building Remarketing Audiences in Google Analytics Based on URL Attributes (18:05)
  • 31. Developing Remarketing Audiences Using Your Adwords Campaigns and Adwords Data (22:15)
  • 32. Setting Up Goal Based Remarketing Audiences in Google Analytics (13:36)
  • 33. Setting Up Event Based Audiences Using the Google Analytics Display Builder (16:48)
  • 34. Importing Remarketing Audiences From the Google Analytics Solutions Gallery (11:04)
  • 35. Data Drilldown- Using Affinity Categories to Enhance Your Remarketing Campaigns (18:50)
  • 36. Data Drilldown - Using in-market Segments to Enhance Your Remarketing Audiences (12:26)
  • Quiz - Chapter 7
Chapter 8
Chapter 8:Introduction to Configuring Your Remarketing Campaigns in Google Adwords
  • 37. How Google Analytics and Adwords Talk to Each Other (8:42)
  • 38. Importing Google Analytics Goals Into Adwords for Conversion Tracking (5:51)
  • 39. Viewing and Analyzing Google Analytics Remarketing Audiences in Google Adwords (14:20)
  • Quiz - Chapter 8
Chapter 9
Chapter 9: Using the Google Adwords Audience Builder to Build Your Retargeting Audiences
  • 40. Introduction to Building Retargting Ads Lists in Google Adwords (5:12)
  • 41. Building New Remarketing lists inside Google AdWords Final (10:29)
  • 42. Using Custom Combinations to Effectively Sculpt Your Retargeting Ads Traffic (11:14)
  • Quiz - Chapter 9
Chapter 10
Conclusion
  • 43. Conclusion (1:59)
Chapter 11
Final Quiz
  • Final Quiz
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Ad Retargeting: Convert More Clients
4.7 (22)

Sample lesson

1. Welcome to the Retargeting Admasterclass (6:43)
This lesson can help you know the course from the inside.