- Creating a Content Strategy: Devise a coherent, attention-grabbing content plan for your communications that is consistently aligned with your brand’s mission and audience’s preferences.
- Identifying Audiences: Create automated lists, lookalike audiences and pinpoint and scale a range of custom audiences focusing on demographics, psychographics and behaviors.
- Driving Leads: Learn how to develop a high-converting strategy by driving leads natively on Facebook, using a chatbot and gaining access to Messenger.
- Tracking your Metrics: Track your results by calculating your return on ad spend with data-oriented apps and software like Google Analytics and Google Tag Manager.
- Optimizing Your Content: Learn the fundamental principles of optimization and how to practically apply expert methods to your content across all of your platforms.
- Building a Home For Your Brand: Create a persuasive landing page and learn how to perfect your design, implement the AIDA sales funnel and perform an in-depth page audit.
What's inside
8 Courses
261 Videos
28 Hours
Subtitles available-
30-day money-back guarantee
Not satisfied?
Reach out to our customer support team within 30 days to receive a full refund.
Unlimited access, anywhere, anytime
Taught by vetted industry experts
What you will learn:
Who is this program for?
- Content Marketers
- Anyone wanting to start a career in paid advertising
- SEO specialists
- Bloggers and influencers
- Remote workers
- Marketing managers and reps
- Copywriters
- Web programmers, designers, front end and full stack developers
- Business owners interested in running paid ads
- All levels of experience
This program includes the following courses:
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Blitz Metrics
Facebook Ads Targeting
If content is king then targeting is queen. Learn how to improve ad performance and scale your Facebook campaigns in this top-rated targeting course.
34
2.6 Hours
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Blitz Metrics
Lead Generation with Facebook Ads
Learn how to run leads on Facebook and through messenger marketing by using proven optimization principles that will help you cut down your cost per lead by up to a whopping 60%.
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Sharon Lee Thony
Instagram Ads Fundamentals
Master Instagram’s diverse range of marketing tools and learn how to define target audiences, create inspiring ad content and comply with best practices on reporting and optimization.
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Sharon Lee Thony
Google Search Ads Fundamentals
Be the first answer to your audiences’ questions when they search for a product or service. Learn how to build successful search campaigns, run A/B testing, keyword strategies and best practices for targeting, ad copy and engaging landing pages.
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Jeff Sauer
Google Analytics - Fundamentals
Build your Google Analytics knowledge from the ground-up with this detailed fundamentals training course. Learn how to harness the power of Analytics to get the most out of the data you collect.
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Jeff Sauer
Google Analytics - Advanced
Navigate the complex world of analytics like a pro with this in-depth course designed to help you put Google Analytics into advanced action. You’ll learn about obtaining clean data, campaign, ads and conversion tracking, SEO reports, advanced segments and measurement techniques for content engagement.
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Isaac Rudansky
Creating High Converting Landing Pages
Gain insight into the buyer's journey so that you can design landing pages that consistently engage and convert. Test and refine your designs with this exciting course packed with real-life case studies and experiments to illustrate each lesson.
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Jon Youshaei
Viral Marketing: 7 Secrets to Promote Any Product
Going viral is not pure luck. It’s about employing proven tactics, tools and templates to make sure that your campaign stands the best chance of success. Put an end to the guessing games and learn what it takes to go viral in this best-seller course.
Our Expert Team Of Instructors
Blitz Metrics
Logan Young (Co-founder), Ben Dahl (Director of Monetization) and Dennis Yu (Chief Technology Officer) are Facebook Ads experts with over $1Bn spent on Facebook Ads for their clients in the past decade.
Sharon Lee Thony
MBA and expert digital marketer with 15+ years of experience building global brands and creating award-winning marketing campaigns for top-tier clients.