Paid Advertising: Social and Search

Paid Advertising: Social and Search

Businesses spend billions of US dollars on paid ads annually. They know that the best way to sell is through targeted digital ads. That’s why specialists who have mastered the steps to killer campaigns are in demand worldwide.

Learn the secrets to building viral ad campaigns that generate leads, increase revenue and skyrocket sales for any business with this complete kickstarter program.

About the program

Businesses spend billions of US dollars on paid ads annually. They know that the best way to sell is through targeted digital ads. That’s why specialists who have mastered the steps to killer campaigns are in demand worldwide.

Learn the secrets to building viral ad campaigns that generate leads, increase revenue and skyrocket sales for any business with this complete kickstarter program.

What's inside

What you will learn:

  • Creating a Content Strategy: Devise a coherent, attention-grabbing content plan for your communications that is consistently aligned with your brand’s mission and audience’s preferences.
  • Identifying Audiences: Create automated lists, lookalike audiences and pinpoint and scale a range of custom audiences focusing on demographics, psychographics and behaviors.
  • Driving Leads: Learn how to develop a high-converting strategy by driving leads natively on Facebook, using a chatbot and gaining access to Messenger.
  • Tracking your Metrics: Track your results by calculating your return on ad spend with data-oriented apps and software like Google Analytics and Google Tag Manager.
  • Optimizing Your Content: Learn the fundamental principles of optimization and how to practically apply expert methods to your content across all of your platforms.
  • Building a Home For Your Brand: Create a persuasive landing page and learn how to perfect your design, implement the AIDA sales funnel and perform an in-depth page audit.

Who is this program for?

  • Content Marketers
  • Anyone wanting to start a career in paid advertising
  • SEO specialists
  • Bloggers and influencers
  • Remote workers
  • Marketing managers and reps
  • Copywriters
  • Web programmers, designers, front end and full stack developers
  • Business owners interested in running paid ads
  • All levels of experience

This program includes the following courses:

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Blitz Metrics

Facebook Ads Targeting

If content is king then targeting is queen. Learn how to improve ad performance and scale your Facebook campaigns in this top-rated targeting course.

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Blitz Metrics

Lead Generation with Facebook Ads

Learn how to run leads on Facebook and through messenger marketing by using proven optimization principles that will help you cut down your cost per lead by up to a whopping 60%.

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Sharon Lee Thony

Instagram Ads Fundamentals

Master Instagram’s diverse range of marketing tools and learn how to define target audiences, create inspiring ad content and comply with best practices on reporting and optimization.

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Sharon Lee Thony

Google Search Ads Fundamentals

Be the first answer to your audiences’ questions when they search for a product or service. Learn how to build successful search campaigns, run A/B testing, keyword strategies and best practices for targeting, ad copy and engaging landing pages.

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Jeff Sauer

Google Analytics - Fundamentals

Build your Google Analytics knowledge from the ground-up with this detailed fundamentals training course. Learn how to harness the power of Analytics to get the most out of the data you collect.

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Jeff Sauer

Google Analytics - Advanced

Navigate the complex world of analytics like a pro with this in-depth course designed to help you put Google Analytics into advanced action. You’ll learn about obtaining clean data, campaign, ads and conversion tracking, SEO reports, advanced segments and measurement techniques for content engagement.

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Isaac Rudansky

Creating High Converting Landing Pages

Gain insight into the buyer's journey so that you can design landing pages that consistently engage and convert. Test and refine your designs with this exciting course packed with real-life case studies and experiments to illustrate each lesson.

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Jon Youshaei

Viral Marketing: 7 Secrets to Promote Any Product

Going viral is not pure luck. It’s about employing proven tactics, tools and templates to make sure that your campaign stands the best chance of success. Put an end to the guessing games and learn what it takes to go viral in this best-seller course.

Our Expert Team Of Instructors

Blitz Metrics

Logan Young (Co-founder), Ben Dahl (Director of Monetization) and Dennis Yu (Chief Technology Officer) are Facebook Ads experts with over $1Bn spent on Facebook Ads for their clients in the past decade.

Sharon Lee Thony

MBA and expert digital marketer with 15+ years of experience building global brands and creating award-winning marketing campaigns for top-tier clients.