- Creating a Content Strategy: Devise a coherent, attention-grabbing content plan for your communications that is consistently aligned with your brand’s mission and audience’s preferences.
- Identifying Audiences: Create automated lists, lookalike audiences and pinpoint and scale a range of custom audiences focusing on demographics, psychographics and behaviors.
- Driving Leads: Learn how to develop a high-converting strategy by driving leads natively on Facebook, using a chatbot and gaining access to Messenger.
- Tracking your Metrics: Track your results by calculating your return on ad spend with data-oriented apps and software like Google Analytics and Google Tag Manager.
- Optimizing Your Content: Learn the fundamental principles of optimization and how to practically apply expert methods to your content across all of your platforms.
- Building a Home For Your Brand: Create a persuasive landing page and learn how to perfect your design, implement the AIDA sales funnel and perform an in-depth page audit.