- Foundations of a Powerful Brand: Learn about the research that goes into masterminding a new brand, how to formulate a mission and values and implement a creative strategy.
- Creating an Identity System: Identifying and perfecting each part of a brand identity including your brand voice, imagery, color palette, typography and pattern.
- Symbols and Abstraction: Designing and utilizing symbols that tell a cohesive brand story to ensure that a brand is immediately recognizable and relatable.
- Logo Design: Cover every part of making memorable logos from ideation and decoding a brief to using Illustrator to design symbols, monograms, refine sketches and create vectors.
- Hand Lettering: Examine letterforms, create moodboards, concept sketches and roughs - everything that goes into hand drawing an eye-catching logo.
- Working with Clients: Learn how to speak about your brand with confidence and ease, get to know your client, make an impressive final delivery and handle feedback professionally.
What's inside
4 Courses
136 Videos
8 Hours
Subtitles available-
30-day money-back guarantee
Not satisfied?
Reach out to our customer support team within 30 days to receive a full refund.
Unlimited access, anywhere, anytime
Taught by vetted industry experts
What you will learn:
Who is this program for?
- Creative Professionals wanting to diversify their Adobe toolbox
- Logo designers wanting to improve on their theory and practice
- Anyone wanting to start a career in design and branding
- Required: Access to Adobe Creative Suite
- Graphic designers looking to learn the brand design process
- Brand managers wanting to amplify their conceptual and design skills
- Basic Level Adobe Creative Cloud Knowledge
This program includes the following courses:
Watch the course trailer
Brian Schmitt
Creating Brand Identity Systems
Explore the entire branding process from brief and ideation to final launch. The course includes how to define your mission and values, decide on a logo, typography, color scheme, image style and implement a creative strategy to ensure cohesion across all communication and consumer touchpoints.
26
1.7 Hours
Watch the course trailer
Mark Sposato
Logo Design Fundamentals
Learn a sure-fire process that will enable you to confidently design impactful logos including insider tips, tools, techniques, resources and best practices. This course provides a framework for concept generation that will give your creative mind the structure and freedom to soar to new heights.
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Mitchel Hunt
Symbol Design for Branding
Learn how to create symbols for brand identities that allow people to understand your brand right away. This course will equip you with practical techniques to create beautiful, functional and recognizable brand symbols.
Watch the course trailer
Nicolas Fredrickson
Craft a Logo by Hand
Create a hand-drawn logo starting with a standard pencil or an Apple Pencil and learn how to turn your hand lettering into professional vector artwork. Explore relevant history, terminology and practical tips to help you improve and gain a deeper appreciation for hand lettering.
Our Expert Team Of Instructors
Brian Schmitt
Renowned multi-platform designer with 15+ years of experience. CCO and Creative Director, he partners with global design leaders to craft culturally relevant experiences and collaborates with world-class talent on each project. Member of Apple’s Human Interface group and Nike's Brand Design team.
Mark Sposato
Award-winning multidisciplinary graphic designer and educator at the School of Visual Arts with 10+ years of experience as an advertising creative. Recognized by Graphis, HOW, CMYK Magazine, Creative Quarterly and LogoLounge.
Mitchel Hunt
Expert freelance graphic designer with a focus in brand identity. Directed and produced projects in packaging, print, product ideation, apparel, environmental graphics, web/social marketing, motion graphics, videography and photography.
Nicolas Fredrickson
Passionate hand letterer with experience working with a myriad of brands from small startups to Fortune 500 companies. He has spent thousands of hours studying and creating letters and enjoys helping other passionate people learn.
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30-day money-back guarantee
Unlimited access, anywhere, anytime
