- Digital marketing essentials: Learn the fundamental elements of B2B and B2C digital marketing strategies and implementation
- Plan & Create compelling content: Develop a killer, easily-implemented content strategy and learn how to create impactful content that will leave a lasting impression
- Email marketing: Learn how to create a successful email marketing campaign from scratch
- Search Ads & SEO: Master the art of your brand showing up on the first page of search results with powerful Ads and high-converting SEO campaigns
- Social media marketing: Learn how to grow a loyal following organically and measure your progress accurately
- Google Analytics: Analyze your site’s traffic and get valuable metrics that will help you shape your business’s strategy
What's inside
8 Courses
273 Videos
17 Hours
Subtitles available-
30-day money-back guarantee
Not satisfied?
Reach out to our customer support team within 30 days to receive a full refund.
Unlimited access, anywhere, anytime
Taught by vetted industry experts
What you will learn:
Who is this program for?
- Freelancers wanting to add Digital Marketing to their skillset
- Brand managers wanting to amplify their marketing skills
- Offline businesses wanting to tap into the world of digital
- Anyone wanting to start a professional career in digital marketing
- Business owners wanting to improve their digital marketing skills
- Marketing managers, digital marketers and reps looking to elevate their existing skills
- Digital nomads looking for work that they can do from anywhere in the world
- All levels of experience
This program includes the following courses:
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Salim Holder
Digital Marketing Fundamentals
This course offers tools, tips & tricks to improve your marketing plan & overall digital marketing performance. You’ll learn how a variety of frameworks & tools work to elevate your B2B & B2C digital marketing strategy & implementation.
36
2.0 Hours
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Colleen Jones
Content Marketing Fundamentals
Scale your marketing efforts by developing a smart strategy and learning to map content to the customer, create effective content, set up a content calendar, assess content performance, and take advantage of new technology to scale your projects.
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Rita Cidre
Social Media Content Strategy
In this course, you'll learn how to create social media content with thumb stopping power as you learn the essential skills required for developing & executing on a brilliant strategy.
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Cleo Kirkland
SEO Fundamentals: The Ultimate Framework
Every successful business drives traffic through Google. Learn how to do technical SEO analysis, content audits & link audits in this project-based course filled with tips & tricks for launching & scaling a successful SEO campaign.
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Jon Chang
Email Marketing Fundamentals Using Mailchimp
If email is a core part of your marketing strategy, you need to know your way around Mailchimp like an expert. Packed with useful downloads to help you, this course covers all the essentials needed to create an email marketing campaign from scratch.
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Sharon Lee Thony
Google Search Ads Fundamentals
Be the first answer to your audiences’ questions when they search for a product or service. Learn how to build successful search campaigns, run A/B testing, keyword strategies & best practices for targeting, ad copy & engaging landing pages.
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Anke Audenaert
Social Media Marketing Fundamentals
This course will cover the foundational principles of social media marketing from planning your presence and creating a content plan to growing organically and measuring your success.
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Jeff Sauer
Google Analytics - Fundamentals
Learn how to harness the power of Analytics to get the most out of the data you collect and build your Google Analytics knowledge from the ground-up with this detailed fundamentals training course that will lay the foundations for your career.
Our Expert Team Of Instructors
Salim Holder
MBA from the University of Rochester’s Simon School of Business and a B.S. in Marketing from Hampton University. He is a sought-after global marketing leader with 10+ years of experience delivering double-digit growth in revenue and unprecedented gains in profit for Fortune 500 brands.
Colleen Jones
Content marketing expert and entrepreneur, she is a former head of content at Mailchimp and has trained hundreds of world-leading organizations to become masters of digital content, including Fortune 500 businesses
Rita Cidre
Renowned marketer, designer and storyteller with 10+ years of experience. She is the marketing manager at Qualtrics and has been ranked as a Top Growth Marketer by both Hubspot and Search Engine Journal.
Cleo Kirkland
An SEO expert with 12+ years as an in-house specialist and consultant, he is a successful entrepreneur and business owner with a focus on hiring and training freelancers to scale their organic marketing efforts.
Jon Chang
Jon is an expert digital, growth, and product marketer and a recognized global educator and keynote speaker. Currently an IBM Watson product marketer and New York University Adjunct Faculty of Social Media and Web Analytics. Previously at Kickstarter, Stack Overflow, and MakerBot.
Sharon Lee Thony
MBA and expert digital marketer with 15+ years of experience building global brands and creating award-winning marketing campaigns for top-tier clients.
Anke Audenaert
Digital marketing expert, serial entrepreneur and adjunct professor of marketing at UCLA; worked with top brands such as Yahoo! for 7+ years, OpenX and Udacity. As founder Udacity Business School she has led students around the globe to success.
Jeff Sauer
World-renowned Google Analytics wizz, he has been named one of the top 25 most influential PPC experts. He has turned 14,000 digital marketers into Google certified professionals in addition to delivering more than 100 keynote presentations and workshops in 15 countries.
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30-day money-back guarantee
Unlimited access, anywhere, anytime
