Personal Branding: Creating a Strong Online Presence
Learn how to create, strategize, launch and grow a personal brand with this in-depth course led by a worldwide branding expert.
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30-day money-back guarantee
Not satisfied?
Reach out to our customer support team within 30 days to receive a full refund.
-
Unlimited access, anywhere, anytime
-
Learn from hand-vetted instructors, experts in their field
Personal Branding: Creating a Strong Online Presence
Learn how to create, strategize, launch and grow a personal brand with this in-depth course led by a worldwide branding expert.
-
30-day money-back guarantee
Not satisfied?
Reach out to our customer support team within 30 days to receive a full refund.
-
Unlimited access, anywhere, anytime
-
Learn from hand-vetted instructors, experts in their field
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1Chapter 1: Introduction
- 1. Personal Branding (2:37)
- Course Downloads
- 2. Course Organization is Made Up of Strategy and Tactics (1:54)
- 3. Personal Brand Manager Inputs and Outputs, Repurposing Content (2:17)
- 4. Personal Branding Framework in Action (2:55) Free
- Quiz: Chapter 1: Introduction
Chapter 2: Plumbing
- 5. Inception of Products, People Buy from People (4:22)
- 6. Boosting Posts (3:05)
- Quiz: Chapter 2: Plumbing
Chapter 3: Blogging
- 7. Repurposing Content Process for Selecting People on Fiverr (2:50)
- 8. Topic Wheel, 6 Topics (4:37)
Chapter 4: Networking
- 9. Power Networking Networking (3:36)
- 10. Topic Wheel, 6 Topics (4:37)
- 11. 6 Types of Figureheads (1:42)
- 12. Building a WHY, 3x3 Goals Sheet (3:33)
- 13. Mapping Your Personal Goals (2:38)
- 14. Network Mapping (3:17)
- 15. Professional Content vs. Fun Content (4:37)
- 16. Googling Yourself (20:13)
- 17. How to get 10,000 views of your message (11:10)
- Quiz: Chapter 4: Networking
Chapter 5: Interviews
- 18. Interviewing and Being Interviewed (1:15)
- 19. How to be an Expert Interviewer (3:58)
- 20.Applying the Personal Branding Framework (6:27)
- 21. Thank You Machine (8:15)
- 22. Perceived vs. Actual Authority (7:54)
- Quiz: Chapter 5: Interviews
Chapter 6: Visual Content
- 23. Dennis' Personal Brand Manager (11:17
- 24. Amplification: Getting More From What's Working (4:05)
- 25. Omnichannel and Omnipresence (4:08)
- 26. Elements of a Powerful Facebook Page (20:00)
- 27. LinkedIn for Powerful Personal Branding (9:10)
- 28. Clients Brands and Relationships (0:15)
- 29. The One Minute Video (5:55)
- 30. Gratitude Videos (4:55)
- 31. Your Speaker Reel (4:23)
- 32. Making Money (3:37)
- 33. Power Hours (7:45)
- 34. WHY videos (6:32)
- 35. Making One-Minute Videos (5:50)
- 36. Remarketing (8:18)
- 37. Repurposing Content Systematically (3:00)
- 38. Twitter for Personal Branding (2:44)
- Quiz: Chapter 6: Visual Content
Chapter 7: Ascension Ladder
- 39. Making Money via the Ascension Ladder (9:45)
- 40. WHY Videos in action (8:59)
- Quiz: Chapter 7: Ascension Ladder
Chapter 8: Fiverr Gigs
- 41. Using Fiverr to Build Your Personal Brand (5:15)
- 43. How to Choose the Right Fiverr Sellers (10:57)
- 41. Using Saved Gigs and Templates on Fiverr (8:15)
- Quiz: Chapter 8: Fiverr Gigs
Final Quiz
- Final Quix
After Completing This Course You Will Be Able To
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Guarantee 10,000 views of your interview or podcast
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Use a 4-part framework to collect your assets and execute all components of building your personal brand
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Define an authentic “Why” that will attract people to your personal brand
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Use inception techniques to get your message to your audience
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Repurpose content to create hundreds of pieces of content in a few hours
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Ensure that you attract the people you want to meet to build a strong network
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Apply expert interview techniques as an interviewee and interviewer
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Create a powerful online presence with Facebook, Linkedin, Twitter and a killer speaker reel
About This Course
Create a strong personal brand with content that people believe in, trust and want to consume. Learn about the inputs and outputs of a personal brand manager, how to build your ‘why’, map your personal goals, make money via the ascension ladder, use Fiverr to your advantage and guarantee 10k+ views of your message.
The course covers both strategies (overall map of how to get something done) and tactics (step-by-step tasks to achieve your goals) to growing your personal brand. You’ll learn about all of the foundational elements including the strategy brief, asset production, distribution and amplification of your personal brand. This course is for all levels of experience and you can follow even if you don’t have a budget or a dedicated team.
About This Course
Create a strong personal brand with content that people believe in, trust and want to consume. Learn about the inputs and outputs of a personal brand manager, how to build your ‘why’, map your personal goals, make money via the ascension ladder, use Fiverr to your advantage and guarantee 10k+ views of your message.
The course covers both strategies (overall map of how to get something done) and tactics (step-by-step tasks to achieve your goals) to growing your personal brand. You’ll learn about all of the foundational elements including the strategy brief, asset production, distribution and amplification of your personal brand. This course is for all levels of experience and you can follow even if you don’t have a budget or a dedicated team.
What You Will Learn
- How to create pillar and derivative content and outsource your content creation
- How to ensure that you maximize your content to resonate with your network
- How to organize your highest authority pieces of content into a topic wheel
- How to use a three-by-three personal goal sheet to establish your “why” and start producing relevant content for the right audience
- How to use mapping to establish quantifiable business goals for your personal brand
- The importance of Googling yourself to assess your content ranking
- How to boost posts for profit and to build authenticity in your field
- Create a Public Figure Page to build trust and authority for your brand
- Use Facebook Ads and boosting to amplify your brand
Why learn with Dennis Yu?
Chief Technology Officer of BlitzMetrics, he is a published author, an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents including keynotes at L2E, Gultaggen and Marketo Summit.
Who Is This Course For?
- Entrepreneurs trying to grow their reach
- Influencers wanting to grow their personal brand
- Speakers and coaches wanting to develop a brand
- Small business owners trying to sell more products
- Writers wanting to publish their first book
- Students trying to build a strong network
- Anyone interested in becoming a personal brand manager
- All levels of experience
Requirements
- Access to Internet
- Computer / Laptop / Mobile Device
What Is Included?
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Immediate unlimited access to course materials
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30-day money-back guarantee
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Exercises and quizzes to help you put theory into practice
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English Closed Captions
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Suitable for mobile or desktop
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A badge to showcase your expertise on your profile page upon completion
53 Reviews
Great Course
I am learning a lot and certainly worth the price, but have to say the the flow of the videos from one to the next is disjointed. Meaning one video will touch on a topic and state that we will discuss this in more detail in the next video and when the next video comes it is not connected to the previous. I still think the info is well worthwhile just pointing out the user experience of one not flowing into the next as promised. Still 4 out of 5 stars
I absolutely loved this course, learned many new things. Quite complicated concepts were explained simply and clearly, with a lot of examples. Highly recommend.
Excellent information. It's 100% useful!! Get ready to take notes!
Great content. I learned very interesting things
Great course! Intense, clear, with a great instructor!
A ton of info. Thank you!
what valuable content to learn. wonderful teacher in his delivery and pacing. I like the videos are specific, concise and short. Can't wait to move to the next segment.
Thank you for your "Power Hour" man, you rock! I learned a lot from you!
Great content. I learned very interesting things
Great content. I learned very interesting things
the videos in ascension section are cut, instead of 9min it is just 6 min and second video instead of 8min it is 5 min, so do check that, other than that it is value for money.
Dennis Yu is my inspiration and my hero. Dennis is teaching me that it is only through perseverance that I will be able to achieve an attainable goal. His advice is that life is a marathon. By taking a step-by-step approach, I can build a strong foundation.
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1Chapter 1: Introduction
- 1. Personal Branding (2:37)
- Course Downloads
- 2. Course Organization is Made Up of Strategy and Tactics (1:54)
- 3. Personal Brand Manager Inputs and Outputs, Repurposing Content (2:17)
- 4. Personal Branding Framework in Action (2:55) Free
- Quiz: Chapter 1: Introduction
Chapter 2: Plumbing
- 5. Inception of Products, People Buy from People (4:22)
- 6. Boosting Posts (3:05)
- Quiz: Chapter 2: Plumbing
Chapter 3: Blogging
- 7. Repurposing Content Process for Selecting People on Fiverr (2:50)
- 8. Topic Wheel, 6 Topics (4:37)
Chapter 4: Networking
- 9. Power Networking Networking (3:36)
- 10. Topic Wheel, 6 Topics (4:37)
- 11. 6 Types of Figureheads (1:42)
- 12. Building a WHY, 3x3 Goals Sheet (3:33)
- 13. Mapping Your Personal Goals (2:38)
- 14. Network Mapping (3:17)
- 15. Professional Content vs. Fun Content (4:37)
- 16. Googling Yourself (20:13)
- 17. How to get 10,000 views of your message (11:10)
- Quiz: Chapter 4: Networking
Chapter 5: Interviews
- 18. Interviewing and Being Interviewed (1:15)
- 19. How to be an Expert Interviewer (3:58)
- 20.Applying the Personal Branding Framework (6:27)
- 21. Thank You Machine (8:15)
- 22. Perceived vs. Actual Authority (7:54)
- Quiz: Chapter 5: Interviews
Chapter 6: Visual Content
- 23. Dennis' Personal Brand Manager (11:17
- 24. Amplification: Getting More From What's Working (4:05)
- 25. Omnichannel and Omnipresence (4:08)
- 26. Elements of a Powerful Facebook Page (20:00)
- 27. LinkedIn for Powerful Personal Branding (9:10)
- 28. Clients Brands and Relationships (0:15)
- 29. The One Minute Video (5:55)
- 30. Gratitude Videos (4:55)
- 31. Your Speaker Reel (4:23)
- 32. Making Money (3:37)
- 33. Power Hours (7:45)
- 34. WHY videos (6:32)
- 35. Making One-Minute Videos (5:50)
- 36. Remarketing (8:18)
- 37. Repurposing Content Systematically (3:00)
- 38. Twitter for Personal Branding (2:44)
- Quiz: Chapter 6: Visual Content
Chapter 7: Ascension Ladder
- 39. Making Money via the Ascension Ladder (9:45)
- 40. WHY Videos in action (8:59)
- Quiz: Chapter 7: Ascension Ladder
Chapter 8: Fiverr Gigs
- 41. Using Fiverr to Build Your Personal Brand (5:15)
- 43. How to Choose the Right Fiverr Sellers (10:57)
- 41. Using Saved Gigs and Templates on Fiverr (8:15)
- Quiz: Chapter 8: Fiverr Gigs
Final Quiz
- Final Quix
Sample lesson