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30-day money-back guarantee
Not satisfied?Reach out to our customer support team within 30 days to receive a full refund.
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Unlimited access, anywhere, anytime
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Learn from hand-vetted instructors, experts in their field
Create an Exceptional Brand: Stand out From the Competition
Learn a proven, stepwise approach to building an exceptional brand that stands out.
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30-day money-back guarantee
Not satisfied?Reach out to our customer support team within 30 days to receive a full refund.
-
Unlimited access, anywhere, anytime
-
Learn from hand-vetted instructors, experts in their field
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1- 1. The Project X Program (0:53)
- 2. Covid-19 Update (1:59)
- 3.The Project X Mindset (0:48)
- 4. The Inner Critic (0:41)
- 5. Judgement (1:08)
- 6. Goal Setting (2:03)
- 7. The Knowledge (1:23)
- 8. Brand, Logo & Strategy (4:21)
- 9. Brand Identity vs Brand Image (0:35)
- 10. Why Do Brands Fail? (1:59)
- Quiz - Chapter 3
- 11. The Telescope (2:38)
- 12. Your Audience, Consumer Needs and Behaviours (10:48)
- 13. Your Competitors (4:22)
- 14. Social Norms and. Trends (1:18)
- Quiz - Chapter 4
- 15. The Temple (4:40)
- 16. Purpose Statement (2:16)
- 17. Vision Statement (1:07)
- 18. Mission Statement (1:33)
- Quiz - Chapter 5
- 19. The Tavern (3:57)
- 20. Value Triads (3:15)
- 21. Value Proposition (5:54)
- 22. Tagline (1:36)
- 23. Brand Identity (1:22)
- 24. Values and Culture (5:04)
- 25. Brand Personality (3:40)
- 26. Tone of Voice (2:18)
- 27. Visual Identity (0:59)
- 28. Colour Psychology (2:35)
- 29. Naming (3:13)
- 30. Logo (3:03)
- 31. Typography and Fonts (3:28)
- Quiz - Chapter 6
- 32. Testing & Validation (2:06)
- Final Quiz
Karl Treacher is the CEO of The Brand Institute of Australia, and has 20 years experience working with tier-one brands
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Set your purpose, vision and mission
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Define your value proposition, brand strategy and brand identity
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Create a distinct logo type, brand personality, colors, tagline and tone of voice
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Build your brand’s core values to guide your decisions
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Decide on a unique and interesting brand name
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Use the BrandbrickTM method to build your brand’s foundational assets
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Set grounded, informed, aspirational goals
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Investigate and evaluate your audience to gain valuable insights
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Interrogate your competitors to gain an understanding of the landscape and where you fit in
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Formulate a plan to enable your mission to achieve your vision
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Test and validate your strategy
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Launch a brand successfully in a global emergency
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Overcome the most common barriers to brand success
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Ensure that your brand is appealing, relevant, distinct, unique, credible and consistent
Building an exceptional brand is not an easy feat. You’ll need a proven framework that will allow you to make your mark and achieve success.
This course consists of 7 carefully thought out sections to put you in a position of knowledge that will help you to make better decisions for your brand. You’ll learn how to build an emotional connection with your audience, how to identify your customers’ needs and find opportunities for your brand to become important in their lives and understand where your brand best fits in the competitive landscape.
Using real world examples like Netflix, Uber and Nike to bring you principles and frameworks that are relevant to you, this course is filled with links, resources and exercises to help all brands, from startups to multi-billion dollar organizations, become exceptional.
About This Course
Building an exceptional brand is not an easy feat. You’ll need a proven framework that will allow you to make your mark and achieve success.
This course consists of 7 carefully thought out sections to put you in a position of knowledge that will help you to make better decisions for your brand. You’ll learn how to build an emotional connection with your audience, how to identify your customers’ needs and find opportunities for your brand to become important in their lives and understand where your brand best fits in the competitive landscape.
Using real world examples like Netflix, Uber and Nike to bring you principles and frameworks that are relevant to you, this course is filled with links, resources and exercises to help all brands, from startups to multi-billion dollar organizations, become exceptional.
What You Will Learn
- The fundamentals of what an extraordinary brand is and isn't
- How to understand the critical role of confidence and judgement
- How to analyze shifting social trends and norms
- How to silence your inner critic and get rid of self-doubt
- How to make decisions about your brand using good judgement
- How to define simple, realistic and reasonable goals
- The difference between brand identity and brand image
- Why brands fail and how to avoid the same mistakes
- How to perform in-depth research before you develop your brand
- All about brand category development and how to become dominant in your category
- How to perform a competitor analysis to assess the viability of your brand
- Master critical analysis and high-stakes decision making while building your brand
- How to construct your brand’s visual identity
Why learn with Karl Treacher?
Marketing, Culture and Customer Experience expert, Karl has 20+ years experience with tier-one brands & celebrities including Arnold Schwarzenegger. He is a TEDx speaker and CEO of The Brand Institute of Australia.
Who Is This Course For?
- Business owners wanting to find their audience and enhance their brand strategy
- Entrepreneurs wanting to launch a successful, impactful brand
- Branding Agencies looking to hone their brand strategy and implementation skills
- Creative professionals who would like to move into the branding niche
- Freelancers wanting to add brand identity, strategy and design to their skillset
- Marketing and brand managers looking for a firm grasp of branding essentials
- Existing brand owners wanting to reach the next level of success with their brand
- Anyone wanting to start a professional career in the world of branding
- Digital nomads looking for work that they can do from anywhere in the world
- All levels of experience
Requirements
- Access to Internet
- Computer / Laptop / Mobile Device
What Is Included?
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Immediate unlimited access to course materials
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30-day money-back guarantee
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Exercises and quizzes to help you put theory into practice
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English Closed Captions
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Suitable for mobile or desktop
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A badge to showcase your expertise on your profile page upon completion
This badge will appear on your Fiverr profile upon completion, showcasing your expertise
Course Syllabus
Chapter 1- 1. The Project X Program (0:53)
- 2. Covid-19 Update (1:59)
- 3.The Project X Mindset (0:48)
- 4. The Inner Critic (0:41)
- 5. Judgement (1:08)
- 6. Goal Setting (2:03)
- 7. The Knowledge (1:23)
- 8. Brand, Logo & Strategy (4:21)
- 9. Brand Identity vs Brand Image (0:35)
- 10. Why Do Brands Fail? (1:59)
- Quiz - Chapter 3
- 11. The Telescope (2:38)
- 12. Your Audience, Consumer Needs and Behaviours (10:48)
- 13. Your Competitors (4:22)
- 14. Social Norms and. Trends (1:18)
- Quiz - Chapter 4
- 15. The Temple (4:40)
- 16. Purpose Statement (2:16)
- 17. Vision Statement (1:07)
- 18. Mission Statement (1:33)
- Quiz - Chapter 5
- 19. The Tavern (3:57)
- 20. Value Triads (3:15)
- 21. Value Proposition (5:54)
- 22. Tagline (1:36)
- 23. Brand Identity (1:22)
- 24. Values and Culture (5:04)
- 25. Brand Personality (3:40)
- 26. Tone of Voice (2:18)
- 27. Visual Identity (0:59)
- 28. Colour Psychology (2:35)
- 29. Naming (3:13)
- 30. Logo (3:03)
- 31. Typography and Fonts (3:28)
- Quiz - Chapter 6
- 32. Testing & Validation (2:06)
- Final Quiz
