- Building and Designing a WordPress Site: Build an exceptional site from scratch and design the creative elements to suit your brand’s signature aesthetic.
- Getting Noticed After Launching: How to ensure that you have the ‘wow-factor’ so that you can attract organic traffic to your site.
- Branding Fundamentals: Master the building blocks of branding like formulating a USP, brand story and brand identity to create a powerful online brand.
- Working with Target Audiences: How to perform in-depth research, create marketing personas, use Survey Monkey and apply empathy mapping to reach your audience.
- Social Media Strategy: Formulate your content mission, decide on your post type, select visuals, plan posts, write copy and implement your strategy like a pro.
- Measuring and Optimizing: Measure your performance with Facebook Analytics and Instagram Insights and optimize your content with a multi-channel strategy.
What's inside
3 Courses
87 Videos
5 Hours
Subtitles available-
30-day money-back guarantee
Not satisfied?
Reach out to our customer support team within 30 days to receive a full refund.
Unlimited access, anywhere, anytime
Taught by vetted industry experts
What you will learn:
Who is this program for?
- Business owners wanting to take their brand online
- Marketing and brand managers looking for a firm grasp of online branding
- Anyone wanting to start a professional career in helping online businesses flourish
- eCommerce entrepreneurs wanting to enhance their website and social media
- Web programmers, designers, front end and full stack developers wanting to diversify their skills
- All levels of experience
This program includes the following courses:
Watch the course trailer
Marjorie Asturias
Build a Professional Website with WordPress.com
In this course you'll learn how to set up your website, add content including pages and blog posts, select and customize a theme, add widgets and plugins to expand your site's features, connect it to your social networks and upload media including videos and images - all without having to code!
29
1.6 Hours
Watch the course trailer
Haylee Powers
Brand Strategy and Design for Small Businesses
Create a compelling brand that brings in more profit with this practical course on the fundamentals of branding. Get a solid introduction to key branding principles, learn how to research and define target audiences, write a moving brand story and drive the design process for your brand’s identity.
Watch the course trailer
Rita Cidre
Social Media Content Strategy
In this course, you'll learn how to create social media content with "thumb stopping power" as you learn the essential skills required for developing and executing on a brilliant strategy.
Our Expert Team Of Instructors
Marjorie Asturias
Happiness Engineer at Automattic, the parent company and maker of WordPress.com, she is a WordPress expert with 10+ years working with business owners, influencers and bloggers to create and manage their websites and expand their online audience.
Haylee Powers
Emmy award-winner specializing in brand strategy and design. She is the creative director and owner of two different brand strategy and design studios focusing on influential small businesses, hospitality brands and restaurants.
Rita Cidre
Renowned marketer, designer and storyteller with 10+ years of experience. She is the marketing manager at Qualtrics and has been ranked as a Top Growth Marketer by both Hubspot and Search Engine Journal.
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30-day money-back guarantee
Unlimited access, anywhere, anytime
